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# The Cell Phone Nullifier
- URL: https://www.protein.xyz/the-cell-phone-nullifier/
- Published: 2013-09-10T12:15:00.000Z
- Updated: 2025-05-28T11:00:43.000Z
- Description: Brazilian beer-makers Polar produce a beer holder that blocks mobile phone signal
- Author: Protein
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9570/748f7dd2-bce6-4b2b-b924-aaf49e2483ce.png)

The perhaps unhealthy and definitely antisocial attachment we have to our mobile phones is a symptom of modern times. While for some, multitasking during conversation is not a contentious issue, for others it is an unwelcome interference.   
  
Brazilian beer makers, [Polar](https://www.facebook.com/CevaPolar), have attempted to rectify this social disengagement by producing a signal blocking beer holder, designed to discourage drinkers from checking their devices when in the company of friends. Offered to drinkers when they purchase a beer, the Anulador Celular (or 'Cell Phone Nullifier') promises to cut cell, 3G and 4G connection within a 1.5m radius.   
  
The Cell Phone Nullifier was created by Polar in collaboration with communications agency [Paim](http://www.paim.com.br/trabalhos/paim-cria-anulador-de-celular-para-a-cerveja-polar?ref=protein.xyz), and is not the first product we’ve seen that strives to refocus an individual’s attention towards real life interactions. Think back to the [Offline Glass](https://www.prote.in/en/feed/2013/06/the-offline-glass?ref=protein.xyz) or [Blokket](https://www.prote.in/en/feed/2013/06/the-offline-glass?ref=protein.xyz), which both attempt to promote IRL social engagement and dialogue between peers. While the the root cause of this issue may simply be bad manners, or, more forgivably, a reduced concentration span, it is interesting to see what solutions are being offered to replenish the dwindling pool of real world interactions.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9570/949a1984-b07e-474b-97fd-31e802df7c16.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9570/33512473-8642-446e-afe3-9c304acd9ee6.jpg)