> ## Content Index > Fetch the complete content index at: https://www.protein.xyz/llms.txt > Use this file to discover other available public pages before exploring further. # The Blog Is The Message - URL: https://www.protein.xyz/the-blog-is-the-message/ - Published: 2003-05-30T18:15:44.000Z - Updated: 2016-05-24T15:18:37.000Z - Description: Plucked from Adrants comes a rather interesting presentation by Henry Copeland entitled, "Blog advertising metrics: passion and… - Author: Protein - Tags: Seeds, #protein, #Import 2024-06-11 13:21 Plucked from Adrants comes a rather interesting presentation by Henry Copeland entitled, "Blog advertising metrics: passion and hubness." It covers a wide range of topics that argue "blogs offer unique benefits to advertisers." We of course agree and therefore support him wholeheartedly. The presentation is broken into four sections: √Ǭ∑ Unbridled media proliferation poses a perverse challenge for traditional advertisers: ad space becomes free but ineffective. Blogs, offering unique passion and hubness, may save advertisers. √Ǭ∑ Passion: blogs command reader loyalty far greater than that inspired by traditional media and corporate online publishers. √Ǭ∑ Hubness: network theory suggests that advertisers should, rather than blanketing entire demographic cohorts, seek out the influential individuals (and these folks are increasingly bloggers) who serve as network hubs. √Ǭ∑ Emerging tools will make the metrics of passion and hubness tangible. Read the full presentation [here](http://www.blogads.com/weblog/weblog.php?id=P376&ref=protein.xyz)