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# The Art of Packing
- URL: https://www.protein.xyz/the-art-of-packing/
- Published: 2012-06-22T16:27:05.000Z
- Updated: 2025-05-28T11:02:23.000Z
- Description: An interactive website and video teaches you how to pack in style.
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3969/78fbacfe-9e67-4acf-8d70-2fb7b0b46507.jpg)

Packing for holidays is normally a massive snore. But thanks to a new campaign from [Louis Vuitton](http://www.louisvuitton.co.uk/front/eng%5FGB/Homepage?ref=protein.xyz), [The Art of Packing](http://www.louisvuitton.com/front/?ref=protein.xyz#/eng%5FUS/Collections/Men/Travel/stories/The-Art-of-packing), it could become ever so slightly more enjoyable.

Through an interactive website, viewers can learn an array of handy tip and hints for how to pack a bag in style. Heavy items at the bottom, place shoes in separate pouches, fold your clothes within a jacket...this is a guide for arriving in style with clothes uncrumpled and looking as good as new. As well as being able to virtually pack a LV bag, it even lets you virtually fold a dress, suit or shirt (which is much funner than it sounds).

It's a nice example of a luxury brand creating an interactive and fun experience to engage their consumers. Have a fold for yourself [here](http://www.louisvuitton.com/front/?ref=protein.xyz#/eng%5FUS/Collections/Men/Travel/stories/The-Art-of-packing).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3969/d6fc1e59-fce4-4b0e-8cda-37ea84e07bb7.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3969/a1cf4a56-3366-4186-8ec8-fc593e715f88.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3969/016a13c5-6f56-46b3-bd11-b83cbc5b9f1c.jpg)