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# Text Stefan for limited-edition clothes
- URL: https://www.protein.xyz/text-stefan-for-limited-edition-clothes/
- Published: 2015-04-29T10:36:00.000Z
- Updated: 2016-06-13T23:03:10.000Z
- Description: A new text message based e-commerce site only lets you join if you fit the bill
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10572/df975d7b-bf36-4061-82fb-17f5159bc172.png)

**A new text message based e-commerce site only lets you join if you fit the bill**  
  
“Stefan is a dealer of things, and the only way to get them is if you’re on his list,” says Michael Kushner, co-founder of Stefan. Once you text Stefan (646.759.0904), he'll text you back and gauge whether you’re "right" for his exclusive list. Stefan asks for a social handle (twitter, insta, tumblr), but if users don't have any of them he usually asks for their favourite photo. “It's not a matter of age, sex, religion, race, or sexual preference,” continues Kushner, “It's a matter of being interesting in some way and also not being an asshole.”   
  
When you get a text from Stefan about a new product or piece of clothing up for sale, you're sent a link to the product on [Stefan's Head website](http://stefanshead.com/?ref=protein.xyz). You enter your size and credit card information the first time you make a purchase and Stefan will remember it for future reference.  
  
 “People are just sick of downloading new apps -- learning a new interface, creating an account, giving up their information - all for an experience that tends to be pretty generic,” says Kushner. “Text message is easy and intuitive. We want to use texting to build something super personal - making meaningful customer relationships is our priority.”   
  
The text-a-number-to-get-something market is on the up. [Fetch Me](https://www.prote.in/en/feed/2015/04/fetchme?ref=protein.xyz) and [Magic](http://getmagicnow.com/?ref=protein.xyz) are both concierge-like text services that claim they'll deliver anything you want (within reason).  
  
![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10572/acbf4945-33cf-4ace-b161-5b14c0f6d3e9.png)