> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# TELFAR Style
- URL: https://www.protein.xyz/telfar-style/
- Published: 2013-01-30T16:25:00.000Z
- Updated: 2016-06-16T07:48:22.000Z
- Description: An interactive outfit builder that contributes to the look of the final collection.
- Author: Joe Iley
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3551/91f14961-d6ea-408b-9ed9-c653a8b41333.png)

Fashion and digital media are taking their already rather cosy relationship to the next level. In just the last few months we’ve already seen [live-streamed collection launches](http://prote.in/feed/2013/01/topman-360?ref=protein.xyz) and [interactive catwalk videos](http://prote.in/feed/2012/11/the-future-catwalk?ref=protein.xyz). Now fashion label [TELFAR](http://www.telfar.net/main.html?ref=protein.xyz) have just brought out [this](http://dismagazine.com/telfarstyle/?ref=protein.xyz). Currently being hosted at [DIS Magazine](http://dismagazine.com/?ref=protein.xyz), the 'game' consists of an interactive clothes rack that not only lets you build and customise your own outfits, but also help design the eventual look of the collection itself.

Outfits can be saved and colour choices are logged, with the most popular ones being selected by for inclusion into the final collection.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3551/235d0b8b-8511-40fc-bc54-963327e1357d.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3551/673ac52d-c0e8-4718-8bfa-ca14c86e67a7.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3551/dc38ae41-b5ed-4189-95e6-4298519d4391.png)