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# Tap Into A New State of Mind
- URL: https://www.protein.xyz/tap-into-a-new-state-of-mind/
- Published: 2015-10-20T00:00:00.000Z
- Updated: 2016-06-11T22:17:27.000Z
- Description: Human consciousness in a thickly coloured world
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:25

Human consciousness in a thickly coloured world“This sensory installation reminds us of the richness of our interaction with the world,” says the Wellcome Collection’s curator Emily Sargent. “It’s a personal universe of experience constructed within the confines of our skulls.”  
  
Visitors to the space, created by artist Ann Veronica Janssens, will be enveloped in ‘yellowbluepink’, a brightly coloured mist that makes it impossible to make out the depth of the space or surface details – all of which is designed to disorientate the viewer and heighten their state of being.   
  
By taking time-poor, busy and stressed-out urbanites into these immersive projects artists and curators are tapping into people’s need for out-of-this world spaces where they can disconnect from the internet in order to escape and refocus.   
  
Helping people step out of normal perceptual boundaries, whether it be with [a hyper-fluid club concept](https://www.prote.in/en/feed/2015/10/absolut-construct-club-of-the-future?ref=protein.xyz) or [a website that challenges them to log out](https://www.prote.in/en/feed/2015/10/network-effect-wants-you-to-log-out?ref=protein.xyz), is key for brands looking to cut through the noise and traffic of the Internet. Today to stand out an experience needs to be meaningful as well as beautifully executed.