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# SuperBrugsen: Local Products
- URL: https://www.protein.xyz/superbrugsen-local-products/
- Published: 2013-03-17T11:06:00.000Z
- Updated: 2016-06-16T09:05:49.000Z
- Description: A Danish supermarket is giving their customers a chance to suggest locally sourced products to be stocked on their shelves.
- Author: Joe Iley
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:21

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9124/e83222eb-58b1-459f-b39b-f6c5973ba1a7.jpeg)

Supermarkets are often accused of damaging communities by stocking only big-brand products and offering prices local producers can’t match. [SuperBrugsen](http://superbrugsen.dk/vores+varer/lokale+varer?ref=protein.xyz), a Danish super market chain has plans to shake up these conventions by offering their customers a chance to recommend local suppliers and businesses whose products they’d like to see on the shelves.  
  
This is an interesting example of a national brand understanding the appeal of local products to each community, and it will be interesting to see if this more sensitive approach is adopted elsewhere.