> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Stories for Every Journey
- URL: https://www.protein.xyz/stories-for-every-journey/
- Published: 2013-05-19T11:52:00.000Z
- Updated: 2025-05-28T11:01:19.000Z
- Description: Qantas releases a series of bespoke books, each written to perfectly fill a flight.
- Author: Protein
- Tags: Seeds, Travel, Art & Design, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9289/c1099fb2-ef83-463b-9597-31131835cb0c.png)

Look away from the pixellated B-list movie on that glitchy, glaring screen: the boredom buster on your next flight should be a bespoke book. Australian flag carrier [Qantas](http://www.qantas.com.au/?ref=protein.xyz) has teamed up with [Droga5](http://www.droga5.com/?ref=protein.xyz) and publisher [Hachette](http://www.hachette.com/?ref=protein.xyz) to release a series of ten tailor-made works of fiction for its flights, each edited to fit neatly into the duration of a particular route. A lengthy trans-pacific nets an odyssey (considerately scalloped to take in to account nap and cocktail obligations), while something more bite-sized will accompany the odd hourlong domestic.   
  
The series, beautifully designed by [Paul Belford](http://www.paulbelford.com/?ref=protein.xyz), spans various genres, with each work written by a notable Australian author and all apparently packed with poignant Aussie evocations. The initiative is part of a larger push to move the brand more broadly upmarket. And with good measures of tactility and exclusivity baked in, these stories should go a long way towards a new narrative for Qantas.   
  
![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9289/6ec49e31-13cb-4925-8e71-fec0fb81154e.png)