> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Start Cap
- URL: https://www.protein.xyz/start-cap/
- Published: 2012-10-03T17:01:34.000Z
- Updated: 2025-05-28T11:01:59.000Z
- Description: Using RFID technology, Start Cap creates a digitally enabled bottle which can start the party.
- Author: Protein
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3774/06985c1b-6402-4a88-ae47-003adf2a6e98.jpeg)

[Work Club](http://work-club.com/?ref=protein.xyz), a London-based creative agency have launched the idea of [Start Cap](http://www.start-cap.com/?ref=protein.xyz), a digitally enabled bottle top that starts music, lights, and even a cannon as soon as the bottle is opened. Using RFID technology, Start Cap’s inbuilt chip triggers specially built rigs that launch whatever is connected to them. With its check-in function (where opening the bottle checks you in at your location) it carries a great potential for social media campaigns, especially if combined with similar products like [Sonic Notify](http://prote.in/feed/2012/02/sonicnotify?ref=protein.xyz).

The product has been officially launched in Rome to advertise [Strongow Gold Cider](http://www.strongbowgold.com/?L=0&ref=protein.xyz) and is still in its early stages. It's an interesting digital concept that actively engages consumers and we're excited to see how the product evolves in later campaigns. Click [here](http://www.start-cap.com/?ref=protein.xyz) to find out more about the development process or watch how it works above.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3774/43b020c1-a5fc-434b-a019-9c3e32db76de.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3774/3e3a9ec6-0325-4cb1-8fc9-c784e12bcd60.jpeg)