> ## Content Index > Fetch the complete content index at: https://www.protein.xyz/llms.txt > Use this file to discover other available public pages before exploring further. # Spread the TED - URL: https://www.protein.xyz/spread-the-ted/ - Published: 2011-05-18T14:58:45.000Z - Updated: 2025-05-28T11:03:42.000Z - Description: We love TED, a non-profit organization devoted to ideas worth spreading.… - Author: Protein - Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28 ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4659/8d3ff418-8eb9-4bb6-bc5c-38cb7ce1a757.png) We love [TED](http://www.ted.com/?ref=protein.xyz), a non-profit organization devoted to ideas worth spreading. The latest from them is a unique way to spread ideas - through the medium of the chatty taxi driver. When TED came to Buenos Aires to host a conference they looked to the city’s most remarkable speakers to spread the word, and so invited 50 taxi drivers to the event. They listened to the likes of [Ines Sanguinetti](http://tedxbuenosaires.org/?page%5Fid=417&ref=protein.xyz), the co-founder of [Latin American Art for Social Transformation](http://artforsocialtransformation.blogspot.com/?ref=protein.xyz) and Miguel Brecher Frey, who revolutionized eduation in Uruguay by introducing and providing children to laptops talk about ideas. Following their experience at [TEDxBuenosAires](http://tedxbuenosaires.org/?ref=protein.xyz), impressed by inspiring ideas for 6 hours, the local taxi drivers left on a mission; to spread the TED. So, 50 taxi drivers armed with TED knowledge, chatting to 20 passengers per day for one week, reaches 7000 people – 7x the audience of TEDxBuenosAires and the ultimate form of word of mouth marketing, engaging and personable. Connecting with someone over a conversation has a lasting effect and you can guarantee that those 7000 people who heard second-hand about TEDxBuenosAires went and further spread the word. Next up, look out for the gospel of [TED](http://ted.com/?ref=protein.xyz) coming from your local hairdresser.