> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Social Soul
- URL: https://www.protein.xyz/social-soul/
- Published: 2014-04-07T10:02:00.000Z
- Updated: 2016-06-16T07:21:50.000Z
- Description: Delta Airlines and MKG teamed up at TED 2014 to create an installation physically placing visitors inside their social media stream
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9963/af947967-6e68-456b-9a63-2abe34764386.jpg)

Ever wondered what it’s like to be inside someone else’s social media stream? As part of this year’s TED conference in Vancouver, Delta Air Lines collaborated with [MKG](http://www.thisismkg.com/?ref=protein.xyz) to let visitors find out. Working with artists [Lauren McCarthy](http://lauren-mccarthy.com/?ref=protein.xyz) and [Kyle McDonald](http://kylemcdonald.net/?ref=protein.xyz), the result was [Social Soul](http://thisismkg.tumblr.com/tagged/Delta-Social-Soul-at-TED?ref=protein.xyz) – a completely immersive digital installation that surrounded visitors with their various Twitter streams.   
  
Using a 360-degree display of mirrors, monitors and sound, Social Soul allowed participants to walk in and connect with other like-minded TED attendees. Scanning their Twitter feeds using a custom algorithm, on leaving the installation users and their ‘soul mates’ each received a tweet, encouraging them to connect offline.   
  
As the web continues to evolve, people are beginning to look for – and create – new ways to experience it, much like VR equivalent, [FireBox](https://www.prote.in/en/feed/2014/03/firebox?ref=protein.xyz).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9963/37962e15-8ff8-4a11-a376-822d506e79f9.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9963/ece710f7-999b-4554-9364-ae41829e6561.png)