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# Snow Joke
- URL: https://www.protein.xyz/snow-joke/
- Published: 1999-04-16T06:00:00.000Z
- Updated: 2016-05-24T15:20:11.000Z
- Description: All sorts of mergers and consolidations have been going down in the snowboard industry lately, as reported in the Skinny this…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:25

All sorts of mergers and consolidations have been going down in the snowboard industry lately, as reported in the Skinny this week.  
  
Topping the list is K2’s 3.2 million-dollar acquisition of well- respected manufacturer Morrow. Both companies are considered to be in the top 5 of the world’s best snowboard manufacturers. Transworld Snowboarding reports that K2 will receive Morrow intellectual property, ‘99/00 inventory, and production equipment from their Salem, Oregon factory (which will in turn close).  
  
Morrow had recently rebounded from financial hardship and had already churned out over a million dollars in boots, bindings, and boards. K2 intends to keep the Morrow brand distinct from its own line, recognizing the steady following among riders that Morrow has garnered.  
  
[http://www.solsnowboarding.com/](http://www.solsnowboarding.com/?ref=protein.xyz)   
  
(c) Da Skinny