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# SensaBubble
- URL: https://www.protein.xyz/sensabubble/
- Published: 2014-04-28T12:50:00.000Z
- Updated: 2016-06-15T21:28:20.000Z
- Description: This custom-scent-containing bubble can display projections and has multi-sensory implications for novel, new advertising
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10009/ca45393e-0a08-4936-8aa0-2c2c19990e58.jpg)

Aside from open restaurant doors or the seductive aromas emanating from street food vendors, the sense of smell has been tough to pin down in the world of advertising.   
  
[SensaBubble](http://big.cs.bris.ac.uk/projects/sensabubble?ref=protein.xyz) is a chrono-sensory, mid-air display system that could change this. Able to create bubbles of specific size and frequency, this technology can also make bubbles that can be filled with a clear, scented fog or display projected images. Impressively, the technology can even track the journey of the bubble itself.   
  
The multi-faceted, interactive nature of SensaBubble means that [Professor Sriram Subramanian](http://big.cs.bris.ac.uk/people/subramanian?ref=protein.xyz), who leads the project at the University of [Bristol's Department of Computer Science](http://www.bristol.ac.uk/engineering/departments/computerscience/?ref=protein.xyz), is hesitant to place limits on the bubble-based technology's potential. According to Subramanian, SensaBubble's unobtrusive nature lends itself well to educational games and interactive museum displays. Unlike some inventions where modernity proves to be a distraction, SensaBubble seems to be adding a new, technological twist on an object of childhood wonder.  
  
Other technologies exploring the neglected sense include [Ophone](https://www.prote.in/en/feed/2013/11/ophone?ref=protein.xyz), where smell was incorporated as a communications device, and [Scent Rhythm](https://www.prote.in/en/feed/2014/03/scent-rhythm?ref=protein.xyz), which introduced the idea of telling the time by using a scent cycle.