> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# S.E.L.F.I.E
- URL: https://www.protein.xyz/s-e-l-f-i-e/
- Published: 2014-04-14T13:07:00.000Z
- Updated: 2016-06-17T05:15:06.000Z
- Description: This repurposed Ikea cabinet uses facial recognition software to take your selfies for you
- Author: Sarah Wilkinson
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9984/1a9c58ac-cb63-413c-8a87-a7097955a50b.jpg)

Some of the most cringe-worthy selfies out there are the ones taken in front of a mirror, those awkward angles and head tilts are enough to make you press ‘unfollow’ anywhere   
  
Now, digital agency [iStrategyLabs](http://istrategylabs.com/?ref=protein.xyz), has developed a selfie-taking mirror that avoids the usual graceless arm stretch we've all become accustomed to in the form of a modified Ikea medicine cabinet utilising facial-recognition software. Powered by a Mac mini that's linked to a webcam, users can activate the device by simply standing on a custom vinyl graphic and smiling. This causes illumination from a hidden LED to initiate a flash mechanism within one and a half seconds, sending the information to an Arduino board before the final image is ‘self-tweeted’ to Twitter.   
  
Chief Marketing Officer [DJ Saul](http://istrategylabs.com/team/dj-saul/?ref=protein.xyz) claims the idea was brought about to demonstrate the possibilities that exist when hardware, software and a great idea are combined. The device is not currently available for purchase, but it is sparking ideas of becoming a mirror version of the popular bar photo-booth.   
  
There have been other attempts at rethinking the selfie of late. One was instigated by online clothes retailer Zappos, [Instagram Stylist](https://www.prote.in/en/feed/2014/03/instagram-stylist?ref=protein.xyz) encouraged users to post selfies with a special hashtag in order to get instant, professional image advice, while [Selfie City](https://www.prote.in/en/feed/2014/02/selfie-city?ref=protein.xyz) put the entire phenomena under the lens to examine the vanity-snap in a more in-depth, sociological fashion.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9984/7bd42109-837b-4909-a9ae-b9e4a5f19f41.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9984/bca545bf-fc9b-43e9-8168-5c234aa89050.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9984/9bcb64fa-7665-4000-a894-b55417df3b73.jpg)