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# Reduce Your Waste at WeFood
- URL: https://www.protein.xyz/reduce-your-waste-at-wefood/
- Published: 2016-02-25T11:57:00.000Z
- Updated: 2016-06-17T01:13:02.000Z
- Description: A new supermarket in Denmark is selling only expired food in a bid to reduce waste and save customers money.
- Author: Anna Burzlaff
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12276/4facceab-7630-4414-b0a7-09d1f9ec1964.jpg)

A new supermarket in Denmark is selling only expired food in a bid to reduce waste and save customers money.

These days in the food industry it’s all about waste. Restaurants, like [Silo ](https://www.prote.in/feed/silo?ref=protein.xyz)and [Wasted](https://www.prote.in/feed/wasted?ref=protein.xyz), have gradually been garnering onto the fact that consumers are increasingly ecologically minded. For them, just because something is past its sell-by date, doesn’t mean it isn’t good.

Extending this mindset to the grocery store is WeFood, a new supermarket in Copenhagen where all the food is past its expiry date, or has damaged packaging that would’ve caused it to be thrown away, and is up to 50% cheaper than in other stores in the city.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12276/3c35b443-8bd0-45ed-bba1-a869731b7bf4.jpg)

The aim is simple: cut down on the 1.3 billion metric tons of food waste globally produced every day and, in the process, provide affordable produce for low-income families.

It's a small step for a big problem, but seems to signal changing attitudes to how we consumer food.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12276/1558d731-b8d6-493a-91c1-1e9d611024c7.jpg)

Consumers are becoming increasingly concerned with the effects of their consumption habits, with many looking to take a slower and more mindful approach. Read about a new breed of consumer who values their environment and community over all else in our [Slow Report](https://www.prote.in/reports/the-slow-report?ref=protein.xyz).