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# Red Cottage
- URL: https://www.protein.xyz/red-cottage/
- Published: 2012-10-23T09:11:00.000Z
- Updated: 2016-06-15T19:30:40.000Z
- Description: Arctic roe caviar and braised reindeer steak are just two of the dishes on offer at Sweden's latest culinary venture.
- Author: Protein
- Tags: Seeds, Travel, Food & Drink, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3740/d31c6e76-acde-401d-afe8-5e9ef5e86a58.jpg)

With walls draped in white cloth that lead to a grand, candlelit dining hall, you’d be forgiven, firstly, for worrying you’d accidently stumbled onto the set of a Beowulf film adaptation, and secondly for thinking the tidy, wooden cottage front that acts as the entrance to [VisitSweden](http://www.visitsweden.com/sweden/?ref=protein.xyz)’s latest publicity campaign was some kind of Scandinavian Tardis. Housed in the Truman Brewery, just off Brick Lane, the three-day long, pop-up event, ‘[The Red Cottage](http://www.visitsweden.com/sweden/PressRoom/Local-press-rooms/UK/News/Press-releases-2012/Sweden-to-bring-a-taste-of-unique-Swedish-artisan-food-to-London-with-the-Red-Cottage-residency-Monday-22nd-to-Wednesday-24th-October/?ref=protein.xyz)’, is aimed squarely at potential visitor’s bellies, offering taster lunch menus inspired by the cuisine of its culinary diverse home nation.

From almond potatoes, to reindeer steak to arctic crayfish, Sweden’s [ever forward-thinking tourism board](http://prote.in/feed/2012/04/live-swedish?ref=protein.xyz) realises that there are more effective and interactive ways to promote its brand than photographs of Nordic fishing villages. By offering the ‘Swedish experience’ in (literally and figuratively) bite-sized portions, The Red Cottage is going one step further than simply informing consumers of Sweden’s rich, culinary culture, instead giving them a direct, tantalising taste of it.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3740/7a95a867-ac1e-4b5e-9c44-cd06529fba4b.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3740/fd03e6b7-78db-430c-a10e-a2771c470955.jpeg)