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# Range Rover Evoque Launch
- URL: https://www.protein.xyz/range-rover-evoque-launch/
- Published: 2010-10-11T12:28:20.000Z
- Updated: 2016-06-16T16:46:39.000Z
- Description: For the launch of the Range Rover Evoque, Protein collaborated with four of the finest Parisian artists: André (AKA Monsieur…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4986/b88ec9d7-a1aa-4e5c-9b9e-da62d7d15195.jpg)

For the launch of the Range Rover Evoque, Protein collaborated with four of the finest Parisian artists: [André (AKA Monsieur A](http://www.monsieura.com/?ref=protein.xyz)), [Jean-Charles de Castelbajac](http://www.jc-de-castelbajac.com/?ref=protein.xyz), [Surface To Air](http://www.surfacetoair.com/?ref=protein.xyz) and[ Yorgo Touplas of Intersection](http://www.intersectionmagazine.fr/blog/?ref=protein.xyz) to create pop-up street installations at key Parisian landmarks. The artworks were built around a Benedict Radcliffe inspired wireframe of the Range Rover Evoque and were placed in the Pompidou Centre, Palais de Tokyo, Musée des Arts et métiers and Place Vendome, which perfectly offset the work.

![](http://prote.in/uploads/feed-posts/gallery/IMG_2725.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/IMG_2548.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/art%20de%20metier155.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/IMG_2930.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/IMG_2597.preview.jpg)

In addition to producing and art directing all the artists, we also organized a VIP launch event on a yacht moored on the River Seine. Set designer[ Petra Storrs](http://www.petrastorrs.com/?ref=protein.xyz) styled the event, creating a feast of bouncing LED balloons and our good friend, [Shaniqwa Jarvis](http://shaniqwajarvis.com/?ref=protein.xyz) kept the party people entertained in the photobooth.[ Juliette Lewis ](http://www.myspace.com/juliettelewis?ref=protein.xyz)rocked an awesome set and [A-Trak](http://djatrak.com/?ref=protein.xyz) played all the heaters with DJs [Misty Rabbit](http://www.myspace.com/mistyrabbit?ref=protein.xyz) and Parisian duo [Make The Girl Dance](http://myspace.com/makethegirldance?ref=protein.xyz) ... maybe it's best not mention that the local Gendarmes arriving (twice) asking us to keep the noise down.

![](http://prote.in/uploads/feed-posts/gallery/vlcsnap-2010-10-02-11h45m12s69.feed.jpg)

Mad props to the entire team and especially Elle Azhdari, London Sessions and the Snakeskin Boys, for what was a pretty intense production, but the packed-out event was a perfect end to a phenomenal project. Check out some snaps below and loads more can be found at our gallery [here ...](https://www.protein.xyz/gallery?phpMyAdmin=97c4d66babct6d9c2fd8)

![](http://prote.in/uploads/feed-posts/gallery/vlcsnap-2010-10-02-11h52m22s253.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/RR127.preview.jpg)

![](http://prote.in/uploads/feed-posts/gallery/vlcsnap-2010-10-02-11h48m34s39.feed.jpg)

![](http://prote.in/uploads/feed-posts/gallery/IMG_2971.feed.jpg)

![](http://prote.in/uploads/feed-posts/gallery/RR62.preview.jpg)