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# Puma Peace
- URL: https://www.protein.xyz/puma-peace/
- Published: 2011-09-15T13:03:03.000Z
- Updated: 2016-06-17T02:34:03.000Z
- Description: Sport and streetwear brand Puma is launching an annual film commission to celebrate World Peace Day.
- Author: Sam Boynton
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4400/b036b73b-4eb0-4395-8f0b-db79a2f5dc10.gif)

Sport and streetwear brand [Puma](http://www.puma.com/?ref=protein.xyz) is launching an annual film commission to celebrate World Peace Day. World Peace Day is a day where individuals, organisations and nations demonstrate acts of peace. Puma’s peace initiative focuses on how each individual in the world can make a difference to contribute towards a better world. Puma has curated a series of films by 7 international artists which covers a diverse range of styles from experimental animation to 35mm live action, all around the topic ‘peace starts with me’. The 30 to 90 second shorts are available to download [here](http://peace.puma.com/us/en/category/peace-starts-with-me/?ref=protein.xyz), and will also screened at the World Peace Festival in Berlin, the One Young World Summit in Zurich and the worldwide Puma / Adidas 3rd annual Peace Day Games. Watch Amsterdam-based artist Jacco Olivier’s film above, an abstract visualisation of when he feels at peace with himself - ‘the transitional space between sleep and wakefulness’. We hope to see more brands utilise their extensive outreach to foster a positive message in a creative and engaging way.