> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Protein x Cannes Lions 2015 Round Up
- URL: https://www.protein.xyz/protein-x-cannes-lions-2015-round-up/
- Published: 2015-07-02T09:47:00.000Z
- Updated: 2016-06-15T20:22:29.000Z
- Description: We brought our insight to the world's biggest annual awards festival for the creative communications industry
- Author: Maks Fus Mickiewicz
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/392325b5-89b9-4c0e-94d8-697cc95ba427.png)

**We brought our insight to the world's biggest annual awards festival for the creative communications industry**   
  
Last weekend Protein joined the party in Cannes. Protein CEO William Rowe took to the main stage of the Debussy Theatre to deliver the [Disruption in Age](http://www.canneslions.com/cannes%5Flions/programme/festival%5Fprogramme?ref=protein.xyz#festival-1/day-8/day-9/detail-1-120/) briefing, exploring the factors driving the new teen spirit, while insight specialist Jamie McCracken conducted the [Protein Audience Briefing 2015](https://www.prote.in/en/feed/2015/05/protein-audience-briefing-2015?ref=protein.xyz) at the [Microsoft Beach Club](https://foursquare.com/v/microsoft-advertising-beach-club-at-the-cannes-lions-festival/4dfc789d091aaaba729e4c7b?ref=protein.xyz), exploring the key themes, forces and trends shaping the behaviours and attitudes of the early adopter consumer.   
  
We flew out teen entrepreneur[James Anderson](http://www.thinkspace.co.uk/?ref=protein.xyz#our-story), founder of [Thinkspace](http://www.thinkspace.co.uk/?ref=protein.xyz#our-story) and [Space Lounges](http://www.spacelounges.com/?ref=protein.xyz) to shed light on Gen Z's new approach to business, as well as Dominique Afacan and Helen Cathcart, co-founders of [Bolder](http://be-bolder.com/?ref=protein.xyz), the website that shuns stereotypes and champions people over 70.  
  
In addition to this, to mark the festival's evolution to date, Protein visualised data across a number of insights (from delegate job titles to shortlisted cities) alongside a new [website](http://cannes.protein.io/?ref=protein.xyz) that allowed people from anywhere in the world keep up with what was trending/being discussed at the festival.  
  
Thanks to everyone that came, hopefully you learnt something new.  
  
See ya'll next year.  
  
  
![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/b1d1b3d7-fa7d-4091-934b-9c5a139cf66b.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/f0c922c2-04a8-4fee-bddf-4dfa58a5ee56.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/78a3801b-7db7-42f1-8a08-abdf3148ed3d.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/ad7f8282-36ef-42b1-a653-5614c754cd1b.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/f2dc756b-6b1d-4472-867e-814e0506f141.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10692/5a583a76-1f8e-4d3c-b38f-11a8c515411a.png)