> ## Content Index > Fetch the complete content index at: https://www.protein.xyz/llms.txt > Use this file to discover other available public pages before exploring further. # Protein Audience Briefing 2016 Roundup - URL: https://www.protein.xyz/protein-audience-briefing-2016-roundup/ - Published: 2016-06-01T14:13:00.000Z - Updated: 2024-06-27T11:14:55.000Z - Description: We asked our Audience what they think, and last week we presented the findings at our annual Audience Briefing. - Author: Calum Jacobs - Tags: Seeds, Events, #protein, #Import 2024-06-11 13:25 ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/88c89efc-a1be-4ea2-bce2-7197cbcb4509.png) We asked our Audience what they think, and last week presented the findings at our annual Audience Briefing. Last Thursday at Protein Studios, our UK team offered a taster of insights from our annual international survey as well as a detailed run down of our brand new subscription service, Protein OS. The Protein OS is all about helping you understand your consumer and the key market trends shaping your industry. With actionable insights and tools to connect with key players in your field, it's an indispensable tool in navigating the world of consumer behaviour. The presentation itself - led by our CEO Will Rowe, head of european insights Sarah Johnson and creative strategist Jordan Rason - explored the key vitals that are informing the attitudes and behaviours of the early adopter. This year’s key vitals: Resistance, Responsibility, Status and Openness were fleshed out by a few statistically backed observations. It transpires that “77% of our Audience believe brands have a moral and social responsibility to make a positive impact on the world”. Additionally, a further 79% of our audience will, “consider the ethical reputation of a company before they apply.” The vitals were also underscored by a range of immersive workshops drawn from some of the most innovative projects from the past year. The **Resistance** workshop, hosted by Clive Watson and Neil Chivers, allowed participants to learn about how [Our/London](http://ourvodka.com/ourlondon/?ref=protein.xyz)’s small team – comprised of two local partners a distillery manager and a sales manager - produce their hand-bottled vodka using locally sourced ingredients. Methods that stand in stark contrast to the world of hyper-convenience the early adopter is opposed to. For the **Status** vital we gave a group of our audience members expert tips on how to create the perfect selfie with the aid of a front-lit technology [LuMee](https://lumee.com/?ref=protein.xyz) phone case and some comprehensive tutelage from [Ornella Kolle](https://www.instagram.com/orneiineii/?ref=protein.xyz). For our **Responsibility** vital, UK charity [Help Refugees](http://www.helprefugees.org.uk/?ref=protein.xyz) enabled us to create a package full of donations that will be used to better the living conditions of some of the 60 million refugees in the world today. The fourth and final vital was **Openness**. Digital designer Emily Groves brought her Emoji Cafe installation to bear in a workshop that helped to demonstrate the early adopters willingness to interact with far more unusual, fluid forms of brand messages. Cocktails from [Our/London](http://ourvodka.com/ourlondon/?ref=protein.xyz), and Vietnamese street food from [Viet Van](http://www.vietvan.co.uk/?ref=protein.xyz) provided the day’s refreshments. Treats were supplied by [Bee’s Bakery](http://beesbakery.co.uk/?ref=protein.xyz#sthash.nTT38ASS.dpbs) who made us our very own Protein cookies, while [Jarr Kombucha](https://jarrkombucha.com/?ref=protein.xyz) provided some delicious alternative refreshments. Thanks to everyone who came down, including the workshop hosts. Here’s to another progressive year. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/46f62094-ba19-4322-b818-c909d056cbc5.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/9a753109-ac7f-4d0e-ae9a-6968cc05acf7.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/0b5c47f9-fe7b-49bb-90d2-f4d2504db110.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/d03ee7a9-0a58-4893-aafe-2814af9a5894.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/436fc647-6a7e-41fb-83e5-5a8bb621c728.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/8f73b2f8-8d0b-41b1-a43e-7ff2611a8de3.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/362e7c0e-78e7-49db-8dd6-ce88f1996f0b.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/f23c2930-74b2-448b-b21c-ce7e912ef041.png)