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# Protein Audience Academy NYC
- URL: https://www.protein.xyz/protein-audience-academy-nyc/
- Published: 2012-05-04T10:14:32.000Z
- Updated: 2025-05-28T11:02:36.000Z
- Description: Last Tuesday we brought the Protein love stateside and hosted our first ever Audience Academy in New York.
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/7f6ab1a6-98ae-48c9-86ca-68cfed4b2cfe.jpeg)

Last Tuesday we brought the Protein love stateside and hosted our first ever [Audience Academy](http://prote.in/feed/2012/04/ac-protein-audience-academy-nyc?ref=protein.xyz) in New York. Planners, strategists and marketers from brands and agencies came down to find out how today's generation of tastemakers and influencers are living and behaving, and how brands can connect and engage with them.

We talked Generation Enterprise, and how these influencers are making their own opportunities despite the turbulent job economy. We discussed the way media brands are slowing things down to create moments of contemplation away from the fast paced, throwaway culture of social media. And we explained how brands need to make more hyperlocal gestures to appeal to the tastes of specific urban communities.

If you didn't make it down – fear not. All of the day's trends are explored in detail in our Audience Survey report, available from our online store [here](http://prote.in/product/protein-audience-survey-2012?ref=protein.xyz). So head over, check it out, and stay tuned for more global insight events in the summer.

Check out some photos from the day below...

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/7baf622b-737a-4c7a-9516-b063b81d3b88.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/afd12b33-cb2d-4882-8b6e-715ca7099e87.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/f511fcba-689e-45c3-9753-9990876bd155.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/503bf539-ce3c-471a-b93c-09e93af98022.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/f20b2069-9c68-4ea4-a394-605299bae541.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/ce32e2ef-d3ec-4aba-87ec-6b3398d77333.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/97e6bd9a-df8b-4584-935d-c8d65e8b2271.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/35df89f6-1ad5-49aa-91e9-f5f5d482b353.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/4d50d940-f721-4f0f-abd9-7c9a850db5db.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/76be46af-f2f9-452f-9c64-933030f85e9a.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/9e63b283-7b30-4e04-800b-e0a7317d915a.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4059/6380cd3a-a7e1-4128-b327-bc09d72f2869.jpg)