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# Pretty In Pink
- URL: https://www.protein.xyz/pretty-in-pink/
- Published: 1998-01-19T07:00:00.000Z
- Updated: 2016-05-31T14:00:31.000Z
- Description: The London Tourist Board said Thursday it was launching a special "pink" telephone information hotline as part of a major campaign…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:21

The London Tourist Board said Thursday it was launching a special "pink" telephone information hotline as part of a major campaign to attract more gay and lesbian tourists to the British capital. The $98,000 campaign will begin in the U.S., targeting gay urban professionals aged between 30 and 50 in cities such as New York.  
  
It will promote London - described by Newsweek as the coolest city on the planet - as a cosmopolitan destination with a wide range of cultural and entertainment activities of interest to gays.