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# PLAY THE BONES Elevate Basics Using Premium Fabrics
- URL: https://www.protein.xyz/play-the-bones-elevate-basics-using-premium-fabrics/
- Published: 2015-12-11T00:00:00.000Z
- Updated: 2016-06-17T03:25:04.000Z
- Description: The NYC-based brand applies a luxury approach to some of the simplest wardrobe basics.
- Author: Maude Churchill
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11640/3ca0d1ae-4747-4947-966c-16c7e96658aa.png)

New York-based label [PLAY THE BONES](http://playthebones.com/?ref=protein.xyz) set out to elevate the standard we expect of basics, leading by example. After encountering a unique 100% cotton fabric sweatshirt, founder Shane Malach set out on a mission to create a line of garments that exuded both premium quality and simplicity, in turn redefining luxury.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11640/abe30a5a-17da-4f97-86c3-fd9dfe0624a6.png)

After visiting numerous showrooms on a quest to source a fabric of equal quality, Malach was surprised to discover how difficult it was to find a simple fabric with such a sumptuous feel. He decided to create the sweatshirt himself, and the result is PLAY THE BONES. Each season, PTB offers a limited run of premium sweatshirts, maintaining a commitment to small-scale production, premium fabric sourcing and first-rate manufacturing.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11640/c553fcc2-2371-4487-bdcc-ee523e1e8753.png)

The label launches this week with a four-piece capsule collection of exclusively tailored, Japanese milled crewnecks arriving in four colours. The design is a nod to the symbiotic construction of human bodies and the clothing we wear, and is indicative of a consumers need and desire for quality, even in the most basic of garments.  
  
Visit the [PLAY THE BONES](http://playthebones.com/?ref=protein.xyz) website for more information and to get your hands on one of your own.