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# Pimp Juice Boycott Fails
- URL: https://www.protein.xyz/pimp-juice-boycott-fails/
- Published: 2003-09-26T18:06:52.000Z
- Updated: 2016-05-25T11:25:35.000Z
- Description: A boycott by several civil rights groups doesn't appear to be affecting the sales of rapper Nelly's new energy drink with a name…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

A boycott by several civil rights groups doesn't appear to be affecting the sales of rapper Nelly's new energy drink with a name activists consider distasteful: [Pimp Juice](http://forum.proteinos.com/viewtopic.php?t=310&ref=protein.xyz). Project Islamic Hope, a Los Angeles-based activist group led by Najee Ali, has encouraged consumers to boycott the drink and stores that sell it because of the negative meaning the word \`\`pimp'' carries. Several other groups have joined the fight. The neon green, berry-flavored drink was distributed last month to markets in Missouri, Illinois, Florida, Washington, Oregon, Alaska and Nevada. A nationwide launch is planned for November, spokeswoman Juliette Harris says. So far, she says, sales have gone well. "We are completely sold out and back-ordered and looking to get it back on shelves in October,'' Harris says. "If you wanted a can, I couldn't get you one right now.'' Harris says Nelly does not intend for people to think of the word pimp with its literal definition, but with modified, pop-culture meaning. "He has never glorified pimping in a literal term,'' Harris says. In his song \`\`Pimp Juice,'' Nelly explains it this way: "Now your pimp juice is anything, attract the opposite sex; it could be money, fame or straight intellect.''