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# Pepsi Create Healthy Living-Inspired Dumbbell Shaped Bottle 
- URL: https://www.protein.xyz/pepsi-create-healthy-living-inspired-dumbbell-shaped-bottle/
- Published: 2016-03-31T13:28:00.000Z
- Updated: 2016-06-15T12:52:12.000Z
- Description: Pepsi's intention to create dumbbell shaped bottles with Brazilian advertising agency AlmapBBDO is a demonstration of confident marketing and a willingness to break from the norm.
- Author: Calum Jacobs
- Tags: Seeds, Advertising, Food & Drink, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12455/f5d6b817-bb02-4f6c-be3d-2cebbad4f614.jpg)

Pepsi's intention to create dumbbell shaped bottles with Brazilian advertising agency AlmapBBDO is a demonstration of confident marketing and a willingness to break from the norm.

Soft drinks have long attracted condemnation for their irresponsibly high sugar content. Health campaigners and experts have consistently linked fizzy drinks with a marked increase in child obesity.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12455/016492de-ecee-4483-8615-4e849d27e6d3.jpg)

Whether sweeteners are actually a healthier alternative or not, many drinks brands have produced "diet"’ or ‘light’ versions of their original drinks in attempt to distance themselves from negative connotations. Pepsi’s 0-calorie equivalent, PepsiLite is just one example. But now the company has taken this notion to a whole new level by creating a dumbbell shaped bottle with Brazilian ad agency AlmapBBDO.  

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12455/f739bc0e-ff96-4d81-8f34-6bbc34601912.jpg)

The 2kg bottle can be used as a free-weight when full, but it’s true purpose is to encourage the drinker to consider a healthier lifestyle and nutritional choices, while encouraging regular exercise.

Though some will dismiss the bottle as gimmickry, and people will remain unlikely to reach for a Pepsi to rehydrate after a workout, the bottle is a demonstration of Pepsi’s willingness to tap into a consumer base that is becoming increasingly open minded. Brands need to feel comfortable sending messages to audiences in fluid and innovative ways, and Pepsi are doing just that.