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# Nike Guerrilla Golf Tactics
- URL: https://www.protein.xyz/nike-guerrilla-golf-tactics/
- Published: 2005-04-22T19:47:38.000Z
- Updated: 2016-06-07T19:43:26.000Z
- Description: Even before Tiger Woods' slow-motion marketing coup resonated throughout Nike headquarters, another Masters victory of sorts was…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

Even before Tiger Woods' slow-motion marketing coup resonated throughout [Nike](http://www.nike.com/?ref=protein.xyz) headquarters, another Masters victory of sorts was celebrated. The clubmaker had more players use its clubs that any other company.

![](http://gallery.proteinos.com/album_pic.php?pic_id=1912)

For the first time in the company's brief history of making clubs, more players had used Nike irons than any other brand in a PGA Tour event. Kel Devlin, director of sports marketing for Nike Golf, was so moved he quickly changed his voicemail message. After the initial greeting, Devlin pauses to announce: "Nike Golf, the No. 1 iron at The Masters ..." Officially, Nike won the coveted [Darrell Survey](http://www.darrellsurvey.com/?ref=protein.xyz), an industry-recognized club count that allows Nike to spread the word in advertisements. How it was won, though, has competitors accusing Nike of guerrilla marketing for paying several past Masters champions $20,000 each to play its irons. \[USA Today\]