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# Nike FuelBox
- URL: https://www.protein.xyz/nike-fuelbox/
- Published: 2014-08-04T16:55:00.000Z
- Updated: 2016-06-10T01:11:45.000Z
- Description: Use NikeFuel points to buy rewards from a mystery pop-up vending machine
- Author: Maks Fus Mickiewicz
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10175/e811483c-59ad-40aa-adf8-5c7f706da0e0.jpg)

Exercise motivation comes in all shapes and sizes, traditionally an impending beach holiday gets most of us round the block a few times in the weeks leading up to it, but for the rest of the year, regimes have a habit of falling by the wayside.   
  
Fitness trackers and their accompanying apps are doing their best to keep us active with a whole host of novel ideas. Amongst others we’ve seen [Wokamon](https://www.prote.in/en/feed/2014/07/wokamon?ref=protein.xyz) \- a virtual pet that starves if you don’t exercise or [Run An Empire](https://www.prote.in/en/feed/2014/04/run-an-empire?ref=protein.xyz) \- an immersive running game that sees you trying to capture virtual territory from your neighbours, however *nothing* motivates people like getting free stuff.   
  
Therefore Nike has installed a pop-up vending machine called FuelBox in New York that only accepts [NikeFuel](https://secure-nikeplus.nike.com/plus/what%5Fis%5Ffuel/?ref=protein.xyz) points as payment. The machine is stocked with Nike hats, socks and T-shirts that can only be purchased with Fuel points that you’ve earned that day. Items start at 500 fuel points with the good stuff going for 1000+ points. The machine will also move between a series of undisclosed locations to keep the hype going. It’ll be interesting to see how rewards for exercising continue to develop as fitness trackers become commonplace as part of the [Quantified Self](https://www.prote.in/en/briefings/gamified-performance?ref=protein.xyz) movement.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10175/a177dbe5-0f97-4dd3-8159-eb5d94287c70.jpg)