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# Nike 1948 Relaunch
- URL: https://www.protein.xyz/nike-1948-relaunch/
- Published: 2011-06-27T17:22:57.000Z
- Updated: 2025-05-28T11:03:30.000Z
- Description: The new 1948 store aims to celebrate the city and brings together themes of London's sport, culture, art, fashion and music.The…
- Author: Protein
- Tags: Seeds, Fashion, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4574/92e6a06c-487d-494f-b1d4-206601b353ae.jpg)

The new [1948 store](http://www.nike.com/?ref=protein.xyz) aims to celebrate the city and brings together themes of London's sport, culture, art, fashion and music.The interior design features large scale wall visuals produced by artist [Best Ever](http://blog.vandalog.com/2009/03/best-ever-paint-at-the-art-lounge/?ref=protein.xyz).

The soundtrack came courtesy of DJs [SBTRKT](http://www.myspace.com/subtractone?ref=protein.xyz), [Jamie XX ](http://www.myspace.com/jamiexxlondon?ref=protein.xyz)and [Hot Chip](http://www.hotchip.co.uk/?ref=protein.xyz), who played eclectic sets showing the depth of musical influence that runs through London. There was also a screening of a specially commissioned film by [Tyrone LeBon](http://www.tyronelebon.com/?ref=protein.xyz), shown across four split screens.

The 1948 redesign looks fantastic, introducing a completely new architecture, with iPads in every corner and a new mezzanine that features an impressive book collection.

The store is open 11.30am - 6.30pm Tuesday, Wednesday and Friday, 11.30am - 7pm Thursday. Saturday 11.30am - 5.30pm and Sunday 12am - 6pm. So make sure you get down to see the newly revamped store in action.

*Photography by [Mitan Mistry ](http://www.mistryofhabs.com/?ref=protein.xyz)and [Teddy Fitzhugh](http://teddyfitzhugh.blogspot.com/?ref=protein.xyz).*

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