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# New Hip-Hop Network
- URL: https://www.protein.xyz/new-hip-hop-network/
- Published: 2004-02-13T22:56:39.000Z
- Updated: 2016-06-02T00:09:36.000Z
- Description: A new cable channel devoted to hip-hop culture has secured sponsorship from rap legend Chuck D, as well as CNN co-founder Reese…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

A new cable channel devoted to hip-hop culture has secured sponsorship from rap legend Chuck D, as well as CNN co-founder Reese Schonfeld and former Viacom executive David Houle. Aimed at the 18-34 demographic that advertisers covet, the Real Hip-Hop Network is expected to launch this year with a major cable operator through a deal signed with OlympuSat, which packages independent networks for distribution. RHN is the brainchild of hip-hop concert promoter Atonn Muhammad, president and CEO of SSM Media Group. He believes that MTV and BET are overlooking much of what constitutes the hip-hop world. "America only gets to see a fraction of what true hip-hop represents," he said. "We want to offer a grittier, more real representation." RHN also represents a more Madison Avenue-friendly approach to hip-hop-themed entertainment than two other recently announced premium cable ventures featuring uncensored music videos: Hype, a joint venture between Bad Boy Entertainment and Playboy, and 1AM, a collaboration between Universal Music Group along with adult programming giant Vivid Video, Shady Records and Endeavor.