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# #mygirls Pop Up Gyms
- URL: https://www.protein.xyz/mygirls-pop-up-gyms/
- Published: 2013-03-13T17:37:00.000Z
- Updated: 2016-06-16T17:19:39.000Z
- Description: Adidas aims to build a sense of community with its plan to open a set of female only pop-up gyms.
- Author: Joe Iley
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4764/a4594ab4-513e-43f9-bac0-0add4f3c4ef2.jpeg)

Adidas’ [#mygirls](http://qa.mygirls.adidas.com/com/?ref=protein.xyz) campaign moves into the real world with a series of [pop-up gyms](http://http//qa.mygirls.adidas.com/news/pop-up-pop-in/?ref=protein.xyz) in various cities around the world. The sports brand has been running an online zine/blog that sources stories from an international selection of sportswomen, such as a Nigerian female football team and British track cyclists, amongst features on their collection and style sections with various brand ambassadors.  
  
Inviting women to try their hand at a range of lesser practiced sports, such as fencing or cricket, the project looks set to add a real world dimension to their community promoting campaign.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4764/afa2f291-a493-4e98-8351-784776b2b222.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4764/a2d6a1c4-fd08-4321-ad6a-f57898fcab8c.jpeg)