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# Mr Porter Launch
- URL: https://www.protein.xyz/mr-porter-launch/
- Published: 2011-02-14T12:49:28.000Z
- Updated: 2016-06-16T22:06:54.000Z
- Description: Male shoppers of the world unite - this month sees the biggest launch of a mens luxury-goods fashion site Mr Porter.
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4858/34867dcb-b81a-4a2a-863e-0d88690901a8.png)

Male shoppers of the world unite - this month sees the biggest launch of a mens luxury-goods fashion site in the form of [Mr Porter](http://www.mrporter.com/?ref=protein.xyz), the male counterpart of mega success Net-a-Porter. Apparently, men are easily turned off by new fashions promoted in magazines and stores but feel good about shopping online...and so, the next step.

[Mr Porter](http://www.mrporter.com/?ref=protein.xyz) has significant differences to [Net-a-Porter](http://www.net-a-porter.com/?ref=protein.xyz). There’re no magazine-style spreads, and instead of models it’ll feature *real* men - banker, painter, actor, motorbike designer. There’ll be a limited number of brands sold including Alexander McQueen, Balmain, Brooks Brothers, John Lobb...plus short videos with style tips online.

The launch is coming at a good time. The luxury market shows signs of recovery with worldwide sales rising 10% in 2010 according to [Bain & Co.](http://online.wsj.com/article/SB10001424052748704364004576132633867667602.html?KEYWORDS=mr+porter&ref=protein.xyz), which is a huge improvement compared to 2009’s 8% decline. We’ve been interested in the luxury market for awhile, keep your eyes peeled for our next [Protein Forum](http://prote.in/feed/2010/11/protein-forum-7?ref=protein.xyz) which’ll revolve around luxury.