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# Motherland Launches New Store
- URL: https://www.protein.xyz/motherland-launches-new-store/
- Published: 2015-11-03T00:00:00.000Z
- Updated: 2016-06-16T19:05:29.000Z
- Description: A kids boutique for women who happen to be mums
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11424/16a2a822-c55a-47c8-80ed-cbd7411c3181.jpg)

**A kids boutique for women who happen to be mums**  
“Since launching Motherland in August last year, one of the most exciting things has been meeting people doing and making brilliant things,” says Charlotte Philby, Founder and Editor of [Motherland](http://motherland.net/?ref=protein.xyz). “It was a natural progression to launch a store, combining our interest in culture, pretty things and smart ideas.”  
  
Visitors will be able to purchase a series of [exclusive products made in collaboration with Motherland](http://store.motherland.net/?ref=protein.xyz); from upcycled Duvet Days trousers for kids, crafted from original 80’s bed-sets, by designer Emma White, to a soft lambswool mini blanket by Donna Wilson, who was previously awarded Designer of the Year at *Elle Decoration*’s British Design Awards.  
  
The Protein published magazine has a unique window into the world of children and parenting. Philby was formerly a columnist at *The Independant*, writing about shopping for mums, while Motherland’s Creative Director Barney Beech is a graphic designer with an interest in product design.   
  
The result is a playful, individual and well-produced destination that reflects Motherland's irreverent editorial. “It was also important that all our products were made ethically, on a small scale, and created from the best British materials wherever possible,” adds Philby.   
  
Readers who’d like to sample products from the Motherland Store, enjoy a Frame yoga class, or hear Riposte magazine's Danielle Pender speak about running an independent business can also enjoy the [Motherland Xmas Fair](https://billetto.co.uk/en/events/motherland-xmas-fair?ref=protein.xyz) at [Protein Studio 2](http://studio2gallery.co.uk/?ref=protein.xyz) on 21 November. Happy birthday Motherland!  

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11424/581e6635-0429-4f92-ad74-5b12ba73caf1.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/11424/eaf6fa76-2cd2-4d98-8fc7-dbc11cd6342a.jpg)