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# MINI Art Beat
- URL: https://www.protein.xyz/mini-art-beat/
- Published: 2013-08-12T00:00:00.000Z
- Updated: 2025-05-28T11:00:51.000Z
- Description: MINI puts on the streets of London a 48,000 LEDs fitted car that serves as a dynamic social media billboard.
- Author: Protein
- Tags: Seeds, Art & Design, Technology, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9509/af8610d0-ab66-47ee-b042-0fefcfc1728d.jpeg)

As part of its ‘[Not Normal](\"http://www.mini.com/notnormal/\")’ campaign, car brand MINI has\\r\\ntaken over the streets of London by transforming a Countryman cruiser into a\\r\\nsocial media mobile billboard. Fitted with 48,000 hi-res LEDs, the car acts as\\r\\nan interactive display that gives any MINI fan a chance to stream a video onto\\r\\nits dynamic surface.   
\\r\\n\\r\\n  
The car-installation is fully customizable. ‘Advertisers’\\r\\nare able to choose the background, as well as the soundtrack that will accompany their\\r\\npersonal video, which can be easily uploaded through Vine, a [Facebook App](\"https://www.facebook.com/MINI/app%5F483709711716681\"), or\\r\\nTwitter with the hashtag #MINIartbeat. And, if fans don’t get to actually spot\\r\\nthe car while it’s showing their recording, they need not worry. At the end\\r\\nof the drive, MINI will send them a short clip with the car’s journey as a\\r\\nhighly shareable souvenir.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9509/e5edbe19-32a7-4a1a-a5f4-940272d7ced9.jpeg)