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# Mercedes-Benz x Spencer Hart
- URL: https://www.protein.xyz/mercedes-benz-x-spencer-hart/
- Published: 2013-06-17T21:03:00.000Z
- Updated: 2016-06-16T11:02:44.000Z
- Description: The car brand pair up with the British fashion designers to present a new customisable car.
- Author: Joe Iley
- Tags: Seeds, Fashion, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9362/2f1457f8-42e7-4f8b-bbe6-796183a914ea.jpeg)

Luxury car brands seem to have been branching out into unexpected areas recently, [Bentley's refitting of a London barber](https://www.prote.in/en/feed/2013/05/bentley-barbers?ref=protein.xyz)'s for example, suggests that these brands are aiming to associate themselves with a more diverse range of luxury markets, not just ones that involve four wheels.  
  
Mercedes-Benz have taken things in a fashion orientated direction by partnering up with British fashion house, [Spencer Hart](http://www.spencerhart.com/index.html?ref=protein.xyz). A bespoke car was specially designed by Saville Row tailor Nick Hart, and unveiled at the finale of the label's show at the prestigieus [London Collections: Men](http://www.londoncollections.co.uk/men?ref=protein.xyz) event last weekend.  
  
The project was geared towards the fashion conscious male, and highlighted the customisation options available to owners of the new CLS 63 AMG Shooting Brake.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9362/13849616-2a61-4faa-868c-c47c224ab7b9.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9362/357b919a-6adc-46b3-8e4a-c5142ed19533.jpeg)