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# ME.WE
- URL: https://www.protein.xyz/me-we/
- Published: 2013-05-07T09:27:00.000Z
- Updated: 2025-05-28T11:01:25.000Z
- Description: Taking the 'green' label seriously, this prototype car from Toyota offers a range of extra-environmental features.
- Author: Protein
- Tags: Seeds, Art & Design, Technology, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9252/ba9645d5-b92b-4c15-922e-a18a47fe7b7d.jpeg)

[Jean-Marie Massaud](http://www.massaud.com/?ref=protein.xyz), an award-winning French designer known for his nature-inspired furniture pieces, got a call from Toyota to design an 'anti-excess' car, the [Toyota ME.WE](http://www.mewe-car.com/?ref=protein.xyz). The car's designed around the idea of challenging the sustainable auto manufacturing industry to not just use the 'green' label as a marketing ploy, but a proposal to rethink the manufacturing process in the context of limited resources.  
  
By making it completely electric, using lightweight tubular aluminum frames, and 100% recycle panels, and ruling out all high-end options or upgrade packages the car's been designed to be 20% lighter than a car of the same size. The ME.WE is in the early stages of its life-cycle and there is no release date for when it will hit the market.  

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9252/ce9e8ec6-37f0-45fc-b106-07b37963c26a.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9252/8fd83656-869d-48c0-88e6-0760a81b005c.jpeg)