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# Mark Walker the Reebok Wonderkid
- URL: https://www.protein.xyz/mark-walker-the-reebok-wonderkid/
- Published: 2003-05-30T18:00:12.000Z
- Updated: 2016-06-15T23:02:29.000Z
- Description: Nike laid out $90,000,000 for LeBron James to be the sneaker companies mascot for who knows how long. Well, Reebok one upped that…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:21

Nike laid out $90,000,000 for LeBron James to be the sneaker companies mascot for who knows how long. Well, Reebok one upped that and got three and a half year old Mark Walker, budding basketball star. The cost? A college trust fund. According to a [USAToday article](http://www.usatoday.com/money/advertising/2003-05-21-shooter%5Fx.htm?ref=protein.xyz), Reebok found Walker in a video tape that his parents sent to the company. Reebok will feature Walker in an ad showing him sinking [18 shots ](http://markwalker.reebok.com/viewlargemovie.asp?moviename=18inarow&ref=protein.xyz)in a row at his home. The ad will be part of a campaign asking, "Do You Have a Mark Walker in Your Family?" Consumers are asked to send in tapes of child sports stars and Reebok might turn it into a television special. Crazy stuff. Props to [Adrants](http://www.adrant.com/?ref=protein.xyz).