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# Louis Vuitton Pass
- URL: https://www.protein.xyz/louis-vuitton-pass/
- Published: 2013-11-19T12:10:00.000Z
- Updated: 2025-05-28T11:00:25.000Z
- Description: An app that replaces QR codes with much prettier, scannable images
- Author: Protein
- Tags: SEEDS, Fashion, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9703/e4529723-13ce-4ec1-8450-f35f28a4f067.png)

In its latest print campaign, luxury fashion house Louis Vuitton has eschewed largely unpopular QR codes for an interactive technology that is more becoming of the brand’s elegant nature; scannable images. Utilising familiar scanning technology, Louis Vuitton Pass scans complete images rather than codes, creating a more aesthetically pleasing experience for the brand’s discerning customer base. Scannable images in the campaign are indicated by a subtle icon, alongside a prompt to download the app, which then connects the user with behind-the-scenes access to further content, including information about the image, product depicted and a store locator.  
  
Louis Vuitton Pass is available from [iTunes](https://itunes.apple.com/us/app/louis-vuitton-pass/id709101942?ref=protein.xyz).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9703/e59c15c0-523c-4dd5-9c13-aefa362cdd13.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9703/ba94b81b-d5b1-42f2-ba06-d7deb4abe749.png)