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# London by Walkman
- URL: https://www.protein.xyz/london-by-walkman/
- Published: 2008-08-27T09:11:04.000Z
- Updated: 2016-06-04T13:28:32.000Z
- Description: Sony has a great new ad campaign for their digital audio players, created by Saatchi & Saatchi Sydney, helmed by art director…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

![](http://adsoftheworld.com/files/images/sonylondon.jpg)

Sony has a great new ad campaign for their digital audio players, created by [Saatchi & Saatchi Sydney](http://www.saatchi.com/worldwide/fast%5Ftrack.asp?ref=protein.xyz), helmed by art director Eron Broughton. The agency took Sony's earphones and literally mapped out the subway systems of [London](http://adsoftheworld.com/media/print/sony%5Fwalkman%5Flondon?size=%5Foriginal&ref=protein.xyz), [New York](http://adsoftheworld.com/media/print/sony%5Fwalkman%5Fnew%5Fyork?size=%5Foriginal&ref=protein.xyz) and [Sydney](http://adsoftheworld.com/media/print/sony%5Fwalkman%5Fsydney?size=%5Foriginal&ref=protein.xyz), mimicking a traditional subway map. It's a simple idea but powerful in its execution, giving Sony a much-need dose of coolness. Now all Sony needs to do is apply that principle to its actual products.