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# Logomancer
- URL: https://www.protein.xyz/logomancer/
- Published: 2003-02-07T21:14:42.000Z
- Updated: 2016-06-16T17:18:55.000Z
- Description: William Gibson's new book Pattern Recognition is an international spy thriller of a professional "cool hunter" whose job is to…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:21

William Gibson's new book *Pattern Recognition* is an international spy thriller of a professional "cool hunter" whose job is to walk around cities, spot new trends, and advise advertising agencies and marketeers how best to commodify them. On the flipside she becomes so good, that she is literally allergic to logos and can be reduced to jelly by a drawing of the Michelin Man. Prime time reading. [Link](http://www.wired.com/wired/archive/11.02/play.html?pg=9&ref=protein.xyz)