# Protein XYZ > A cultural intelligence platform powered by a decentralised research community of 450+ global experts. Public Ghost content for AI and LLM tooling. This file includes a bounded export of public pages first, then recent public posts. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages ### Contact URL: https://www.protein.xyz/contact/ Last updated: 2025-11-19T20:42:44.000Z Got a question, request or just want to say 👋, we'd love to hear from you. Call us: [**+44 20 7247 3999**](tel:+44 20 7247 3999) Email us:[**hello@protein.xyz**](mailto:hello@protein.xyz) DM us: [**@protein**](https://www.instagram.com/protein/?ref=protein.xyz) Or if you'd like to send us something: [**Protein XYZ Ltd, 31 New Inn Yard, Shoreditch, London, EC2A 3EY, UK**](https://maps.app.goo.gl/4hARDpigyxifzgDLA?ref=protein.xyz) ### Archive URL: https://www.protein.xyz/archive/ Last updated: 2025-10-31T20:55:59.000Z --- Current / v16 / Ghost + Discourse ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/Screenshot-2024-10-22-at-10.32.45.png) [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/Screenshot-2024-10-22-at-10.35.20.png)](https://forum.protein.xyz/?ref=protein.xyz) --- 2021-2023 / v15 / Discord + Substack ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.02.44.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/image.png) --- 2019-2021 / v14 / Mighty Networks ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.06.01.png) --- 2012-2016 / v13 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.07.35.png) --- 2015-2019 / v12.5 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/protein-os-13-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.40.53.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.43.07.png) --- 2011-2012 / v12 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.08.15.png) --- 2010-2011 / v11 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.38.51.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.39.25.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.39.42.png) --- 2008-2011 / v10 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.09.50.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.10.18.png) --- 2006-2007 / v9 / Nucleus CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.10.55.png) 2004-2006 / v8 / Custom CMS + phpBB ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.12.23.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.12.40.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-12.01.31.png) --- 2004 / v7 / Custom CMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.13.03.png) --- 2003 / v6 / ??? ![Broken image icon: where does it come from?](https://img-16.ccm2.net/cdR8pRXT9BugdEKsPBD2011qyp4=/322x/2948930de92541f298adfe9cddef739b/ccm-encyclopedia/download_1.png) --- 2001-2003 / v5 / Custom CMS *(Please excuse the low quality screenshots!)* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.53.22.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.52.56.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.52.46.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.53.07.png) --- 2003-2004 / v4 / Hand coded + Horde Webmail *(Please excuse the low quality screenshots!)* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.50.44.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.51.28.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.51.42.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.51.51.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.52.01.png) --- 2001-2003 / v3 / Hand coded + Horde Webmail ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.49.40.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.49.52.png) --- 1999-2001 / v2 / Hand coded ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.47.17.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.48.03.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.48.15.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.47.33.png) --- 1997-1999 / v1 / Hand coded đŸ«Ą ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.46.31.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.54.58.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.56.12.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.55.58.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-19-at-11.55.42.png) You made it to the end ... nice one [đŸ•łïž](https://www.youtube.com/watch?v=m%5FqewI-1cEs&ref=protein.xyz) ### Thank You! URL: https://www.protein.xyz/thank-you/ Last updated: 2026-03-11T22:01:35.000Z Given the chaos that's going on in the world right now, we REALLY appreciate your support. As we're continually evolving, we'd love to know what you think about it and how we could make it better, so please do [let us know](https://www.protein.xyz/contact/) if you have any questions, comments or suggestions. [Will Rowe](https://www.linkedin.com/in/willprotein/?ref=protein.xyz), Founder ### Good Growth URL: https://www.protein.xyz/good-growth/ Last updated: 2025-12-15T22:00:40.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/ascii-animation-1.gif) ## *Good Growth is our thesis for supporting people and ideas that focus on intentional impact rather than superficial accreditations. It's the movement from extractive to regenerative relationships with ourselves, our community and our planet.* --- ## Introduction We're in a time of transition between models of how value is created, owned, transferred, and as such have a unique opportunity to ensure the next stage of humanity is one that is in the service of the greater interconnected, interdependent whole. *Good Growth* is how we hope to develop as humans to create ever increasing value and richness to the world around us — from the inanimate material world and the essential natural world, to the intricate social, cultural and economic dynamics that we have created. The wider our accounting of the world, and the deeper our relationships with it, the more likely we are to be *growing well*. A community engaged in *Good Growth* develops creative methods to be self-sustaining while also improving the planets capacity to provide ever more value for the living world (and us too!). The more expansive its view of the world and the more intimate its relationships with it, the more likely it is to develop in positive ways. To realise this, we established what our own priorities were [as a community](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth), and place our own decision-making framework in the context of this worldview; based on a belief that new technologies can ensure what is next is better than what has come before: - To focus on regenerative projects that contribute to culture - To support projects in “capitalisms blind spot” - To ensure projects get a foothold in the future through engaging in new technologies i.e. Web3 and AI --- ## **World Wide Wonder** All of human social and financial activity depends on the life support systems of the natural world. One way of viewing the areas in which our activities have impact is to think in terms of “capitals”; at a basic level, there are three, but a more expansive version includes [a load more](https://helpfulprofessor.com/types-of-capital-in-sociology/?ref=protein.xyz): 1. **Natural capital** — This refers to anything from the invisible microorganisms in the soil to the largest plant (a self-cloning seaweed the size of Cincinnati!). All deserving respect, love in their own right, but are also the building blocks of an environment that supports among many other wonders, humans. Yaay. 2. **Social capital** —This refers to the networks, relationships, culture and understandings that allow people to cooperate. It also includes the ways of relating between people that allow us to coordinate to fulfil our material, spiritual, emotional and health needs. 3. **Financial capital** — This refers to money or other human-created instruments that allow us to facilitate and coordinate activities at physical, geographical and temporal scales beyond the immediate by creating the capacity to accumulate, store, transfer and exchange value. These are not actually distinct and are in constant interaction and flow. While it may be popular to say money is the root of all evil, the truth is that it is an incredibly useful tool. The problems emerge when the financial world takes priority over the other worlds, when the value created in the financial world is used to justify the negative impacts of our actions in the other worlds. ### *It is the interaction of all these capitals that determines the course of our destiny as humanity and more widely, life* ### As people, communities, or organisations, all our activities have an impact on the world. We are in a relationship with the world, and it is the nature of that relationship that establishes whether we are practising *Good Growth*. We think that we should strive for regenerative relationships to all the capitals and probably those we don’t even know about, like [hedgehog spirituality](https://www.aboutmybrain.com/cards/spirit-animals-oracle-deck/hedgehog?ref=protein.xyz) 🩔 --- ## Regenerative Relationships *Good Growth* requires us to be in a regenerative relationship with the world (or to be trying our best to get there). The regenerative relationship is one that we are largely unfamiliar with (there are communities that have retained the knowledge of this relationship — but they have been sidelined, denied, oppressed). The regenerative relationship is one that seeks to improve the world around us, to play our part in it, rather than contain it to play a part in our endeavours. **We should aim to progress our relationship from extractive to regenerative:** 1. **Extractive and harmful** 2. **Minimising Harm** 3. **Zero Harm** 4. **Positive** 5. **Regenerative** *The examples below do not necessarily mean that the organisation or approach reflects all of its interactions, but give an idea of what that type of relationship looks like.* 1. **Extractive and harmful:** only see the elements of the capital that serve our purposes and create harms within that capital and others. We reduce the richness of the world to the one single dimension in which we can extract value — usually reducing to the financial dimension. > Example - In the music industry, it is common to set up new, young musicians on extractive contracts. This might involve a large, seemingly generous advance. But there is an expectation that this is paid back by the musician, and they’re rights to the music they themselves have created are stripped from them. This structure comes from the financial imperatives of the industry. > Example - Consider fossil fuel industry. It transformed the world, boosted productivity, helped build cross cultural connections. But at a cost. The industry was among the first to understand the impact of its activities on climate, but hid this, in order to maximise the financial returns of its existing investments. The result is a climate that is rapidly destabilising and the industry itself is at risk of having “stranded assets” - investments it can never recoup because they have been regulated against. 1. **Minimising harm**: Requires an acknowledgement of the harms caused. The best version of this is design of business models to minimise impacts in the first place. There is some debate about whether “net” minimisation - where the reduction of harm happens indirectly through some kind of an offset - is a useful way to minimise or might excuse failures to design for minimisation. > Example - Gambling companies, casinos design their games, websites, shops and betting opportunities to drive user engagement and retention. The number of people whose lives are destroyed through gambling addiction has reached all time highs. The gambling industry sets up a campaign to raise awareness of addiction - rather than change their incentives, gamification and design. > Example - Sewers running into riversHarm has been significantly reduced since the days of open sewers that ran straight into streams, rivers, and the sea. But sewers in the UK still regularly overflow and no river in the UK is clean enough to swim in, with regular fish die offs, and decreased life in them because the financial cost of infrastructure is prioritised over the cost to present and future life. 1. **Zero harm**: Business models that design out all negative impacts. There is some debate about whether “net” minimisation - where the reduction of harm happens indirectly through some kind of an offset - is a useful way to minimise or might excuse failures to design for zero harm. > Example - Carbon offsets. When a company offsets its carbon emissions. It is, in that one domain, achieving a net zero harm. It would be better to design out the carbon emissions in the first place. **Positive**: Designing business models that have no harm and in addition have positive impacts. > Example - Charitable activities, youth programmes, where financial capital is turned into services that improve people’s social, cultural, spiritual capital. Sometimes as a consequence certain outcomes improve to the point that the funds are recouped through increased tax base, decreased costs to the health system. 1. **Regenerative:** Designing business models that strengthen the systems it interacts with to develop their capacity to generate ever greater benefits to life across all capitals. > Example - Regenerative fishery [Veta la Palma](https://en.wikipedia.org/wiki/Veta%5FLa%5FPalma?ref=protein.xyz) has become a sanctuary for birds to visit in an ever harsher landscape by returning land that had been drained and overgrazed into managed marshes. Instead of scaring off the migrating birds which eat the fish that is their product, they pride themselves on the birds arrival. They bring sustainable and purposeful jobs to the area. Consistently invest in developing further products that improve the fish yields and bird wellbeing. --- ## Conclusion As a species we have done spectacularly at improving humanity’s capacity and lives. Our models have brought us a long way. But now we’re seeing that those models too were limited, and that ultimately we are part of the natural world, we are nature. We should strive to return to our place within it - yes, equipped with our knowledge and tools, but to improve it for all living beings. Culture, along with technology is part of the toolset with which we can approach the challenges approaching and try to avoid future ones. As we grow and evolve, our collective understanding of *Good Growth* will also evolve. We’re already looking forward to what this may look like in the future, what it means to be regenerative across all the capitals that form a part of our world and social activity, and engage with anyone who shares our goal for redefining growth 
 so please [get in touch](https://www.protein.xyz/contact/) if you’d like to get involved with our mission 💚 ### Welcome to SEED CLUB URL: https://www.protein.xyz/contribute/ Last updated: 2026-10-12T15:33:12.000Z 0:00 /0:37 1× *Screen record of SEED CLUB* SEED CLUB is our global, decentralised research community where 500+ strategists, journalists, practitioners and curators sow and grow ideas – identifying and decoding a vast mix of cultural signals. From hyperlocal rap, the new weird girl and hardware with character, to think-fluencers, ambiguity maxxing and cringe as sublime. SEED CLUB is where we commission our paid [SEEDS](https://www.protein.xyz/tag/seeds/) from: pieces that pull threads together into sharp cultural commentary and analysis, and outline key insight and strategies for brands. [APPLY HERE ](https://form.typeform.com/to/mfwMy8c1?ref=protein.xyz) As a contributor you also have the opportunity to work with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects, and connect with an incredibly diverse, smart and entertaining group of people: - Based in 51 different countries - 64% female and 72% in senior roles and above - Deep domain knowledge across culture, fashion, music and technology - Notable contributors include: *Sean Monahan, GĂŒnseli Yalcinkaya, Edmond Lau, Yancey Strickler, Matt Prebeg, Michelle Lhooq, Ruby Thelot, Jack Self, Letty Cole and Tony Wang* - Virgo is the most common star sign ✹ Below is the list of some the amazing people who've contributed to Protein over the years. ### Privacy Policy URL: https://www.protein.xyz/privacy-policy/ Last updated: 2025-11-19T20:39:06.000Z We respect your privacy and are committed to protecting it through our compliance with this privacy policy (“Policy”). This Policy describes the types of information we may collect from you or that you may provide (“Personal Information”) on the proteinagency.com website (“Website”), “Protein Agency Website” mobile application (“Mobile Application”), and any of their related products and services (collectively, “Services”), and our practices for collecting, using, maintaining, protecting, and disclosing that Personal Information. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update it. This Policy is a legally binding agreement between you (“User”, “you” or “your”) and Protein XYZ Ltd. (“Protein”, “we”, “us” or “our”). If you are entering into this agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this agreement, in which case the terms “User”, “you” or “your” shall refer to such entity. If you do not have such authority, or if you do not agree with the terms of this agreement, you must not accept this agreement and may not access and use the Services. By accessing and using the Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage. ## Collection of personal information You can access and use the Services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual. If, however, you wish to use some of the features offered on the Services, you may be asked to provide certain Personal Information (for example, your name and e-mail address). We receive and store any information you knowingly provide to us when you fill any forms on the Services. When required, this information may include the following: \- Contact information (such as email address, phone number, etc) \- Basic personal information (such as name, country of residence, etc) You can choose not to provide us with your Personal Information, but then you may not be able to take advantage of some of the features on the Services. Users who are uncertain about what information is mandatory are welcome to contact us. ## Privacy of children We do not knowingly collect any Personal Information from children under the age of 18\. If you are under the age of 18, please do not submit any Personal Information through the Services. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Services, please contact us to request that we delete that child’s Personal Information from our Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through the Services without their permission. We also ask that all parents and legal guardians overseeing the care of children take the necessary precautions to ensure that their children are instructed to never give out Personal Information when online without their permission. ## Use and processing of collected information We act as a data controller and a data processor in terms of the GDPR when handling Personal Information, unless we have entered into a data processing agreement with you in which case you would be the data controller and we would be the data processor. Our role may also differ depending on the specific situation involving Personal Information. We act in the capacity of a data controller when we ask you to submit your Personal Information that is necessary to ensure your access and use of the Services. In such instances, we are a data controller because we determine the purposes and means of the processing of Personal Information and we comply with data controllers’ obligations set forth in the GDPR. We act in the capacity of a data processor in situations when you submit Personal Information through the Services. We do not own, control, or make decisions about the submitted Personal Information, and such Personal Information is processed only in accordance with your instructions. In such instances, the User providing Personal Information acts as a data controller in terms of the GDPR. In order to make the Services available to you, or to meet a legal obligation, we may need to collect and use certain Personal Information. 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Any of the information we collect from you may be used for the following purposes: \- Respond to inquiries and offer support \- Run and operate the Services Processing your Personal Information depends on how you interact with the Services, where you are located in the world and if one of the following applies: - (i) you have given your consent for one or more specific purposes; this, however, does not apply, whenever the processing of Personal Information is subject to California Consumer Privacy Act or European data protection law; - (ii) provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof; - (iii) processing is necessary for compliance with a legal obligation to which you are subject; - (iv) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; - (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party. We rely on compliance with the law and legal obligations as a legal base as defined in the GDPR upon which we collect and process your Personal Information. Note that under some legislations we may be allowed to process information until you object to such processing by opting out, without having to rely on consent or any other of the legal bases above. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ## Disclosure of information Depending on the requested Services or as necessary to complete any transaction or provide any Service you have requested, we may share your information with our affiliates, contracted companies, and service providers (collectively, “Service Providers”) we rely upon to assist in the operation of the Services available to you and whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. We will not share any personally identifiable information with third parties and will not share any information with unaffiliated third parties. Service Providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. Service Providers are given the information they need only in order to perform their designated functions, and we do not authorize them to use or disclose any of the provided information for their own marketing or other purposes. We may also disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In the event we go through a business transition, such as a merger or acquisition by another company, or sale of all or a portion of its assets, your Personal Information will likely be among the assets transferred. ## Retention of information We will retain and use your Personal Information for the period necessary to comply with our legal obligations, to enforce our agreements, resolve disputes, and unless a longer retention period is required or permitted by law. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period. ## Transfer of information Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. However, this will not include countries outside the European Union and European Economic Area. If any such transfer takes place, you can find out more by checking the relevant sections of this Policy or inquire with us using the information provided in the contact section. ## Data protection rights under the GDPR If you are a resident of the European Economic Area (“EEA”), you have certain data protection rights and we aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. 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We will attempt to resolve complaints and disputes and make every reasonable effort to honour your wish to exercise your rights as quickly as possible and in any event, within the timescales provided by applicable data protection laws. This document was last updated on 16th July 2025 ## Posts ### The Age of Heat URL: https://www.protein.xyz/the-age-of-heat/ Last updated: 2026-10-22T09:00:00.000Z Every six months, we distil our recent [SEEDS](https://www.protein.xyz/tag/seeds/) into one pressing cultural theme. Planning our autumn BRAND BRIEFING, one force kept rising to the surface: heat. It’s the defining condition of the world right now, but is more expansive than you might think. As the SEED '[Rings of Fire](https://www.protein.xyz/rings-of-fire/)' explains, we’re using heat as a lens to map out three cultural zones: - **Environmental heat:** the literal, physical warming of the planet. - **Discursive heat:** the turning up of rhetorical and ideological temperature. - **Affective heat:** the bodily and emotional intensity that heat evokes. ‘Hot’ and ‘cool’ are two words that have long been used to make sense of the world. They work both literally (burning and chilling) and figuratively (intensification and disillusionment), making them a cultural barometer and a dialectic at once. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-20-at-17.25.44.png) The Heat & Meaning Matrix ***Hot And Cool Societies*** Anthropologist Claude LĂ©vi-Strauss used hot and cool to describe societies. Cool ones preserve tradition and absorb change slowly. Hot ones embrace contradiction and run on social tension. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-21-at-12.26.52.png) Giorgio Agamben's 1978 philosophical concept, drawing from Claude LĂ©vi-Strauss, differentiating hot and cold societies. ***Hot And Cool Cultures*** Hot and cool have also been used to connect temperament with temperature. Sun-soaked Mediterranean cultures are seen as expressive, passionate and physical, while cooler Northern European ones are thought of as restrained, private and reserved. As Rosana Vitiello put it, via [Philip Teale](https://www.protein.xyz/contributor/philip/)'s Substack [*Heatmaps*](https://heatmaps.substack.com/p/la-piazza-la-plaza): > ‘The Mediterranean is a region of extremes: beauty and hardship, romance and treachery, and its cities run the full emotional spectrum. Whether or not people feel more here, they certainly show more.’ ***Hot And Cool Media*** Media theorist Marshall McLuhan used hot and cool to measure how much sensory involvement a medium demands. Hot media (e.g. photography, radio, print) delivers detailed information and asks little involvement from us to understand its meaning. Cool media (e.g. phone calls, television) offers less so, inviting greater involvement and interpretation. [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/how-hot-is-your-brand-1.png)](https://brandheat.fyi/?ref=protein.xyz) [Start your HEAT CHECK ](https://brandheat.fyi/?ref=protein.xyz) ***Hot And Cool Girls*** We even have hot and cool girls. The hot girl is desirability and the male gaze. The cool girl is low-maintenance and aloof. But proving that [linguistic homogenisation](https://www.protein.xyz/linguistic-homogenisation-kinda-chic/) is alive and well, being hot is a prerequisite for being cool, and both point to the same nebulous, aspirational ideal. --- ### **The Death Of Cool** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-20-at-17.29.35-1-1.png) A Brief History of Cool **Grace Under Fire**: Cool started as a spiritual ideal in West Africa in the 1860s. The Yoruba concept of ‘itutu’ meant composure, grace under pressure and quiet strength. Transported across the Atlantic through the slave trade, it took on a harder edge. Under Jim Crow, composure stopped being purely spiritual and became about survival. **The Sound of Cool**: By the mid-20th century, that coded restraint found its voice. Jazz, and in particular the cool jazz’ movement led by figures like Lester Young, Miles Davis and Thelonious Monk, translated withheld emotion into sound: understated phrasing and relaxed tempos. Miles Davis's 1957 compilation *Birth of the Cool* gave the sensibility its name. **Cool Inc.:** Once cool had a name and a sound, it became something else: a product. As Thomas Frank argues in the book *The Conquest of Cool,* this wasn't simply a case of corporate America co-opting an authentic countercultural aesthetic. American business underwent its own cultural revolution in the sixties, one that ran parallel to, and in many ways anticipated, the wider upheavals of the decade. Ad-men and marketers lifted the aesthetic of cool – detachment, effortlessness, implied rebellion – and sold it back as a consumer good ***Breaking The Ice*** Cool always depended on scarcity, but algorithmic circulation and infinite exposure has dissolved that. The instant something cool surfaces online, it's stripped of the[ mystery](https://www.protein.xyz/mystery-matters/) that made it desirable in the first place. Cool and clout have become maximally accessible. Which is why coolness is changing. As [Elizavetta Federmesser](https://www.protein.xyz/contributor/elizaveta%5Ffedermesser/) has argued in a SEED: [cringe is sublime](https://www.protein.xyz/cringe-sublime/). And as fellow SEED CLUBBER [Edmond Lau](https://www.protein.xyz/tag/seeds/) puts it: > ‘When the world’s on fire, we huff the copium through irony, detachment, and nihilism. But eventually the bit isn't funny anymore and suddenly, sincerity in all its cringe, sweaty, hopeful earnestness starts to feel intriguing.’ --- ### **The Age Of Heat** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-20-at-17.32.44.png) If indeed cool has died, or at the very least has evolved into something that more closely resembles cringe or earnestness, we’d like to propose that we are now living in The Age of Heat. It’s an argument made by artist Hito Steyerl in her book, *Medium Hot: Images in the Age of Heat*, a riff on Haskell Wexler’s 1969 film *Medium Cool*, itself a nod to McLuhan’s hot and cool media. Steyerl suggests the shift from a cool past to a hot present mirrors the intensifying rate of climate change. Heat as a feeling – urgency, outrage – and heat as a physical byproduct of computation become synonymous. Scroll your social feed at a frantic pace and everything runs hot. Our [attention spans overheat](https://www.protein.xyz/passive-attack/). The feverish feed and the overheating server are the same system wearing two faces. --- ### **What This Means For Brands** [TEAM MEMBERS](https://www.protein.xyz/#/portal/signup) can watch the full BRAND BRIEFING below, which includes relevant case studies, analysis and clear strategies for brands to put into action. If you're an [AGENCY](https://proteinagency.com/?ref=protein.xyz) client, please contact your account manager for access or request a DEBRIEF. --- _This post is for subscribers on the TEAM tier only._ ### Yuppie to Duppie URL: https://www.protein.xyz/yuppie-to-duppie/ Last updated: 2026-10-20T10:06:07.000Z Children of yuppies\* wanted for nothing. Their comfortable upbringing was filled with half-term ski trips, summers on the CĂŽte d'Azur, Volvos and utility rooms. They naturally attended private school, or for those whose parents believed themselves to be more left wing than they actually were, a state school with an outstanding academic reputation and excellent facilities. When the time came for university they, as assumed their birthright, secured a place at a Russell Group\*\* with a gaggle of friends. They had it set. Their bright future was inevitable. You probably know someone like this. Maybe you are someone like this. Let’s call them Andy. Andy studied Economics, but in another life would have chosen Film Studies, a subject their parents and school turned their noses up at. It wasn’t an ‘employable’ degree, or one with enough ‘earning potential’. They interned at an investment bank during the long summer holidays. By the time their three years were up, they had a graduate role waiting for them. They were on course to follow their parents into the professional-managerial class (PMC), just as planned. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/fd0e2fb8-f72a-49aa-93be-194eb7f38345_480x1016.jpg) Yuppie in action Then one day, only a few years into their gleaming job, a terse conversation with HR informed them that a restructure was making them redundant. Back in their childhood bedroom, they applied for jobs they were overqualified for. They still failed to even get an interview. Their parents’ easy success provided a roof over their head, but recreating it for themselves was now beginning to feel like a distant dream. The life course they’d always presumed was fixed was falling beneath their feet. Andy is a duppie: a downwardly mobile young professional. They have all the educational and cultural advantages of a typical middle class family, but without the bank balance that once followed such. They’re what sociologist Mike Savage would call an emergent service class worker: low funds, high social capital. A piece in [*The New Statesman*](https://www.newstatesman.com/cover-story/2026/09/meet-generation-screwed?ref=protein.xyz) by Vicky Spratt not only identifies these youthful corporate types as downwardly mobile, but downwardly and unhappily mobile, granting them the name ‘Dumpys’. I agree that their circumstances are unstable and unpredictable, but there are some clear ways duppies are riding these rough waves. *\* Young upwardly mobile professional* *\*\* A group of leading UK universities, often compared to the Ivy League in the US* ### **Death Of The Yuppie Dream** Downward mobility has become a familiar story. I recently posted a [meme](https://x.com/nstlgiaxpress/status/2108715514348642529?ref=protein.xyz) about the duppie that amassed a million views. Clearly, something about the archetype struck a nerve. The promise of the PMC dream has long been under scrutiny, and in the UK, social mobility has remained low. Before the 2008 recession, 60-65% of children [outearned](https://www.gov.uk/government/publications/state-of-the-nation-2025-the-evolving-story-of-social-mobility-in-the-uk/foreword-executive-summary?ref=protein.xyz#foreword) their parents. Just two years later, in 2010, this dropped to 44%, where it has remained since. In a 2013 paper, the academics who originally coined the term 'professional managerial class’ – John and Barbara Ehrenreich – declared the ['Death Of The Yuppie Dream’](https://www.rosalux.de/fileadmin/rls%5Fuploads/pdfs/sonst%5Fpublikationen/ehrenreich%5Fdeath%5Fof%5Fa%5Fyuppie%5Fdream90.pdf?ref=protein.xyz). ‘Should we mourn the fate of the PMC or rejoice that there is one less smug, self-styled, elite to stand in the way of a more egalitarian future?’, the Ehrenreichs ask. They make an argument for both sides, acknowledging the role the PMC has played in oppressing the working class, and recognising the PMC as a ‘liberal’ force that has promoted scholarship and human service against pure profit. When Andy chose banking over their passion for film they made a bargain. They believed they’d be rewarded for selecting pragmatism with a stable, if not entirely fulfilling, life. It had been a recognisable route to success, so why does it now lead to no man’s land? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/The-Yuppie-Handbook-1984-2-1.webp) All you need is the right watch and squash racquet to make it. *The Yuppie Handbook*, published 1984 ### **The New Duppie Destiny** In China, tang ping is a social movement that rejects intense professional competition and traditional personal milestones like buying a home, getting married and having children. Tang ping literally translates to ‘lying flat’, the idea being to ‘lie down flat and get over the beatings’ by adopting a ‘low-desire life’. But unlike tang ping, the Andys of the world are not completely rejecting the race for riches. Instead, they’re adopting a new approach and defining a new model of success marked by multiplicity, independence and refusing legibility. 1. **Multi-Hyphenate** Duppies like Andy are diverse in their skillsets. They’re adaptable and not constrained to a job title or straightforward career ladder. Their working life will span several professions and sources of income. Each offers possibilities that others don’t, and if one slows down, they have somewhere else to direct their efforts. This is the appeal of a portfolio (or multi-hyphenate) career. Several bets running at once. A phenomenon described as [‘stability stacking’](https://www.glassdoor.com/blog/guide/millennial-stability-stacking-report/?ref=protein.xyz) in Glassdoor’s millennial career report. Stability stacking requires constant adjustment, and while several precarious incomes do not add up to security, it beats your life hinging on the whim of an employer. 1. **Permalance** The second characteristic of the new duppie dream is self-direction. Andy can still work with organisations, they can even take a full time role somewhere, while not letting go of the projects and relationships tied to them. Total commitment to an employer and drinking the corporate Kool-Aid, no longer stands. There’s something of this attitude that links to the death of the sellout, a concept Kim Petras aestheticises in the music video for [‘Need for Speed’](https://www.youtube.com/watch?v=3xwk3Fb%5FUis&ref=protein.xyz). In a tight 20 second stretch, she squeezes in five product placements including Scrub Daddy and an organic yerba mate, displayed in her Malibu mansion. The American dream is still recognisable, but its promises have become material to exaggerate and skew. As Spencer Kornhaber writes in [*The Atlantic*](https://www.theatlantic.com/culture/2026/08/summer-songs-2026-slayyyter-adela/688394/?ref=protein.xyz), the mood is ‘thwarted materialism’. A cynical joke that mocks performance of success while admitting you still want it. As the SEED ‘[Brand America, Interrupted’](https://www.protein.xyz/vulture-culture/) explored, the glory of the American Dream has faded, and Thatcher’s falsehood of equality of opportunity has been devastatingly dispelled. But while there’s certainly disillusionment, hope is not lost, a sentiment [Zohran Mamdani](https://www.protein.xyz/hyperlocal-rap/) embodies. Well-trodden paths are no longer trustworthy. A new, dynamic approach must be carved out of the rubble. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Let-s-Plant-a-SEED.png) Who is she? 1. **Mysterious Income** The third characteristic is an outcome of the first two: a fluidity between professional roles and descriptions, making it impossible to be reduced to a job title. Depending on who asks, a duppie might reasonably provide any variation of answer. The internet joke about ‘mysterious income’ captures the confusion this can produce. A working life assembled from several activities is difficult to summarise as neatly as doctor, solicitor or teacher. Nor does it conjure a specific personality associated with working in a specific industry, be that finance, PR, fashion or tech. There are limits to [refusing legibility](https://www.protein.xyz/ambiguity-maxxing/) however. If no one understands what a duppie does, no-one will hire them. But being clear about offering a particular service does not require them to make it their entire identity. They can explain what they do to a client, while leaving room to offer something else to someone else. ### **Reinvention = Possibility** Together, these characteristics suggest a model of success that allows more experimentation and fewer permanent declarations. In my [‘Dark Mode’](https://zine.kleinkleinklein.com/p/dark-mode-shift?ref=protein.xyz) piece for [Matt Klein](https://www.protein.xyz/culture-isnt-coded/)’s Substack, I argued that exposing broken promises makes it possible to write a new rule book. The Duppie brings that possibility into focus. Having discovered the limits of the sensible path, people like Andy are beginning to make choices their younger self would have dismissed as impractical. If yuppies were defined by excess and cash to spare, duppies are far more discerning. We are no longer in the age of company cars and tidy bonuses. Meritocracy is a myth. Duppies are still as ambitious as yuppies, but now have to determine their own course. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Is-This-Play-About-Us-1.jpg) Feeling seen | SEED | #8454 | | ---------- | ---------- | | DATE | 20.10.26 | | PLANTED BY | EDMOND LAU | ### If Walls Could Talk URL: https://www.protein.xyz/if-walls-could-talk/ Last updated: 2026-10-15T15:25:11.000Z ### **Concrete Culture** On the famed Parisian shopping street Rue de la Paix, luxury shoe designer [Nina Christen](https://christen.com/?ref=protein.xyz) has opened a seemingly unfinished store. To many it might look like it’s still under construction: a composition of rough concrete walls and breeze blocks, and devoid of any of the plush furniture you might expect to find in a high-end boutique. Rather than installing a new interior, Christen and artist Azadeh Shladovsky uncovered the original materiality of the building, including arches that had been hidden beneath false walls. They then built a sparse landscape of stripped-back structures that work interchangeably as benches, tables and podiums. Christen describes the store’s lack of finish as a [‘radical and daring gesture’](https://www.wallpaper.com/fashion-beauty/nina-christen-paris-store-shoes?ref=protein.xyz), connecting its imperfections to the handmade irregularities of her shoes, explaining that this is part of what luxury means to her. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Nina-Christen-Store.jpg) Nina Christen showroom, Rue de la Paix, Paris Versions of this raw room cropped up all summer in the brand briefs I’d seen for showrooms and concept stores: concrete floors, exposed pipes, battered plaster, and gaping walls that suggested an attempt at demolition. It was everywhere, from cafĂ© counters to bedside tables. IKEA’s BESTÅ storage system offers light grey, textured doors that mimic the visual effect of concrete. Their [KONSTRUNDA](https://www.ikea.com/gb/en/new/the-art-of-making-art-affordable-pube7e11ee4/?ref=protein.xyz) collection features a ÂŁ45 side table with stainless steel top, bringing another industrial material into the bedroom. Brutalism – which comes from the words for ‘raw concrete’ in French – has become so legible, it can now be constructed via multi-step flat-pack instructions. Its ubiquity kept bringing me back to [‘Aesthetic Stagnation’](https://www.protein.xyz/aesthetic-stagnation/) and [‘Why Are There No New Aesthetics?’](https://www.protein.xyz/why-are-there-no-new-aesthetics/) from [Ruby Justice Thelot](https://www.protein.xyz/contributor/ruby-justice-thelot/), in which he laid out how industrialisation, financial risk, algorithmic recommendation, and the weight of the cultural archive all favour forms that can be easily recognised and reproduced. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Google-Search-Image-1.jpg) **Palatul Administrativ (Administrative Palace)* Satu Mare, Romania, build between 1972 and 1984 I think about these Brutalist design choices differently because I was born in Romania in 2000 and grew up around many of the materials that make up the references in this SEED. Houses could remain in bare brick for years while a family waited for enough money to complete a further stage of construction. Concrete was part of the everyday landscape, sometimes connected to the complicated inheritance of socialist building, sometimes simply revealing depleted budget, delay or change in circumstance. Seeing those same signs move through luxury retail, Instagram feeds and soft furnishings makes me think about why we are so attracted to faked rawness. ### **Making The Invisible Visible** Brutalism began as an architectural approach concerned with the material honesty of buildings, but has now shifted to a veneer. When Reyner Banham tried to define New Brutalism in 1955, he was interested in a ‘clear exhibition of structure’ and the value of materials ‘as found’. This was not about concrete being pleasing to the eye, but the fact that, by leaving construction visible, it provided a commentary on the conditions under which the building had been produced. _This post is for paying subscribers only._ ### What Can Artists Learn From Pro Wrestling? URL: https://www.protein.xyz/what-can-artists-learn-from-pro-wrestling/ Last updated: 2026-10-15T14:04:10.000Z The wrestling and music industries share a similar history. Both emerged around 100 years ago and were initially made up of lots of different players, companies and ways of doing things. They were lively businesses full of must-see spectacles. But over time, they became consolidated into a handful of giants, with operations flattened and standardised. In a little under a century, both pro wrestling and music have gone from live ticketed businesses to streaming businesses. > ‘The authenticity in entertainment is actually more fake than wrestling’ [Elijah](https://elijahcore.com/?ref=protein.xyz) uses this framing to explore the tension between real and fake entertainment in a world that equates authenticity with quality. ‘The authenticity in entertainment is actually more fake than wrestling,’ he explains, connecting this to a decade of social media pushing relatability as paramount, even when it’s totally faked. The obsession with seeming real means we’ve stopped telling good, imaginative, unbelievable stories. These ideas are part of Elijah’s early workings for an upcoming book on the topic, with his [LECTURE](https://www.protein.xyz/tag/lectures/) at [Protein STUDIOS](https://www.proteinstudios.com/?ref=protein.xyz) giving him the opportunity to test his thinking with an audience for the first time. 0:00 /0:09 1× Yes, we had a smoke machine To outsiders, a bunch of buff and eccentric wrestlers throwing themselves at one another might seem bizarre. They might criticise the sport as obviously fake and staged. But take a closer look and you’ll see that the world of wrestling, and its impact, is very much real. It might be scripted. It might be rehearsed. There might be agreement on who’s going to win and who’s going to lose. But how people respond gets at something raw, igniting emotions, connection and inspiration. > To put it in layman's terms, kayfabe 'would be like being Phil Mitchell all the time' During audience questions, someone shares how following the death of wrestling legend Pac, his friend Will Ospreay paid tribute to him in a match, deploying Pac’s signature move, the Black Arrow, while fighting back tears. ‘The whole place was in tears, and I watched it and I was in tears’, the audience member says. ‘So yes, this is silly and camp and funny but at the same time it makes you feel something.’ --- **Before we go any further, here are some terms you might want to brush up on:** - *Babyface: The good guy.* - *Heel: The bad guy.* - *Gimmick: Character or persona.* - *Kayfabe: Maintaining the story as if it’s real, even outside of the ring.* - *Work: Something scripted but presented as real.* - *Shoot: Something genuinely real.* - *Worked Shoot: A situation that blurs the line between fiction and reality.* --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Tony-Khan-Neck-Brace.webp) Tony Khan on NFL Network To understand the extent of pro wrestling’s commitment to storytelling, Elijah uses Tony Khan, owner of wrestling promotion AEW, as a prime example of kayfabe. During one show, he was attacked by AEW’s very own Jack Perry, Kazuchika Okada and The Young Bucks, who gut-punched him, then dropped him on his head, executing ‘one of the deadliest moves in pro wrestling’. Afterwards, Khan participated in a standard news segment but [while wearing a neck brace](https://www.reddit.com/r/AEWOfficial/comments/1cdurui/tony%5Fkhan%5Fwearing%5Fneck%5Fbrace%5Fduring%5Fnfl%5Fnetwork/?ref=protein.xyz). And when responding to questions about the incident, he maintained the story and encouraged those watching to tune into AEW to get his doctor’s prognosis. ‘For them to do that to be in front of millions of people around the world
it scared me and it scared my family’, he tells the anchors. > ‘Why build a world if you're gonna use the first possible opportunity to break kayfabe?’ To put it in layman's terms, kayfabe ‘would be like being Phil Mitchell all the time’, Elijah says, referencing the iconic character from the British soap *EastEnders*. ‘If you saw the actor who plays Phil Mitchell, Steve McFadden, at the pub, to stay in kayfabe he’d be drinking an orange juice, because the Phil Mitchell character is an alcoholic who doesn't drink.’ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Untitled-Design-A4-Landscape--3--1-1-1.png) Birds of a feather: Phil Mitchell & CASSIDEAD In the music industry, a current artist demonstrating immaculate kayfabe is CASSISDEAD. When Elijah did a show with him, he told the MC, ‘“I’ve never seen you without the mask. I respect your commitment to this thing.” And he just looked at me and was like, “What mask?”’. Mystery and theatre have long been at the heart of artists' work. MF Doom, Daft Punk, Sia and Pussy Riot all used masks, helmets and wigs to conceal their identity. David Bowie famously embodied different flamboyant characters throughout his career. But this world-building and curiosity are fading as the curtain is drawn back and everything is laid bare. ‘I want a bit of mystique', Elijah says. 'If you listen to electronic music, you often see these dynamics where people explain in four points how they made the tune. All the magic has gone’. Sophia Epstein’s SEED [Ambiguity Maxxing](https://www.protein.xyz/ambiguity-maxxing/) and Alexi Gunner’s [Mystery Matters](https://www.protein.xyz/mystery-matters/) also observe how in a seemingly transparent world, intrigue becomes even more necessary. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Untitled-Design-A4-Landscape--6--1.png) Adrian Street, a.k.a. Exotic & David Bowie Discussing this with Elijah, Protein’s editor Sophia French asks if what they'd just experienced was a shoot or a work, and points to how his lack of surname and all-black outfit that he wears for events suggests a gimmick. ‘I’m working’, Elijah responds. ‘I mean, it’s a work shoot’. ‘Of course’, French agrees. > 'It adds this layer where the line between fantasy and reality gets more interesting’ ‘Chappell Roan, one of my favourite gimmicks’, Elijah states. ‘And what’s weird is she once got angry at this reporter and someone said she’d make a great pro wrestler’. Shortly after, Roan performed in lucha libre mask and ensemble. And at the start of this year, Roan’s makeup artist Genesis Webb [confirmed](https://www.fightful.com/wrestling/stylist-for-chappell-roan-confirms-inspiration-comes-from-wrestling-including-bull-nakano-sting-vader-more/?ref=protein.xyz) she was inspired by Japanese wrestling outfits for Roan’s Governors Ball look; Bull Nakano appears to be the main reference. ‘This has not come from nowhere. She's been working you’. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Untitled-Design-A4-Landscape--5--1.png) Chappell Roan & Bull Nakano Alongside kayfabe, a work, a shoot, a worked shoot and a gimmick, enemies are another crucial component of pro wrestling. For Elijah, his enemies are the loose ideologies people lazily adopt, choosing a stance for the sake of it rather than really interrogating what they think: ‘I would see an enemy as someone that doesn't see there being a possibility of 999 other ideas’. But there is one enemy Elijah references throughout the LECTURE: BBC Radio 1Xtra. ‘I got invited to do a conference. They didn't know what I was gonna talk about and I started laying into 1Xtra’, he explains. ‘Conferences need confrontation. We need to add a bit of spice to these things.’ In a piece for [*The Guardian*](https://www.theguardian.com/commentisfree/article/2024/jun/26/uk-radio-stations-black-british-music-recycled-american-rap?ref=protein.xyz), Elijah clarifies his thoughts on this, explaining how stations like 1Xtra position themselves at amplifiers of [new Black music and culture](https://www.protein.xyz/brand-britain-evolved/), yet just play a loop of recycled American rap. He compares this confrontation with wrestling commentator and manager Paul Heyman at ECW’s *One Night Stand 2005\.* During the pay-per-view event, Heyman criticised WWE and rallied the crowd onto his side. This is what they call a worked shoot: something scripted that draws on real-life situations to present as unscripted. > 'Use media to build stories rather than break them' There’s something about a work, or a worked shoot, that feels akin to a hall of mirrors. An audience member echoes this sentiment: ‘I was thinking about Carl Jung’s shadow and David Lynch, and this psychologist called Adam Phillips who talks about fantasy. I think what you're kind of talking about here is creating a space of fantasy where some of the more taboo sides of us can be expressed.’ Another audience member asks: ‘If social media moves out of its authenticity era, what comes next? And what does that mean for the future of pro wrestling?’. ‘Now wrestlers get to tell their own stories too, outside of what's happening on the television. So like the music business, it was top-down’, Elijah responds. ‘Wrestlers will be on television, and then they can just go on their Twitter and say, "Hey, that wasn't supposed to happen" or, "I'm gonna do this instead" or "I got fired"
It adds this layer where the line between fantasy and reality gets more interesting’. ### **In summary:** 1. **Rarely break kayfabe:** ‘Why build a world if you're gonna use the first possible opportunity to break kayfabe?’ 2. **Use media to build stories rather than break them:** ‘If I go on a podcast, I'm gonna maintain my personal kayfabe. I’m just Elijah. There's no surname. I don't have any other things that you can connect me to apart from what I present.’ 3. **Pick an enemy:** ‘Like 1Xtra. It makes it more fun. You need a bit of beef.’ 4. **Reference expansion:** ‘If you’re a makeup artist using '90s Joshi wrestling from Japan, that’s pretty cool, rather than using the same Y2K kind of thing.’ 5. **Conferences need some confrontation:** ‘Or I'm not coming anymore. I don't want everyone to agree with me.’ --- ### A selection of Elijah's favourite matches and segments: 'The most famous "worked shoot"' 'John Cena heel turn' 'The greatest wrestling intro of all time from August, with Britain's best wrestler atm Will Ospreay just before he won at Wembley stadium' 'One of the greatest builds and stories from the year. It's so absurd but they pulled it off' ### Further watching: 'In this order' | SEED | #8452 | | ---------- | -------- | | DATE | 13.10.26 | | PLANTED BY | PROTEIN | ### A State Of Thermocracy URL: https://www.protein.xyz/a-state-of-thermocracy/ Last updated: 2026-10-16T08:51:11.000Z It’s October and the cool autumn air has finally descended on London. The early skies are dull and perfect. The drab kind of English mornings you remember getting ready for school in: the hot shower savoured as your sleepy mind defogs, the artificial light of the kitchen feeling especially bright, the sips of steaming tea slowly awakening your mind and body. On days like these, it can be easy to forget the brutal heat that engulfed our lives just weeks before. But it’s still there. Maybe not today, maybe not in your corner of the world. But it’s there. For a large stretch of this year, heat has been the main, unavoidable topic of conversation, so it only felt right that it’s also the topic of our upcoming [BRAND BRIEFING](https://www.protein.xyz/tag/briefings/). We’re going to be broaching the topic in a slightly different way, looking at the impact of heat on culture at large. Because heat is also about intensity, passion, pressure, urgency and embodiment. Sentiments we’re seeing bubble up and blaze across society, whether that be as serious as the widening political divide, as playful (or as tiresome) as the buzz of hot takes, or as sensual as the niche fragrance boom. As we outlined in the SEED '[Rings of Fire](https://www.protein.xyz/rings-of-fire/)', we’ve mapped out three cultural zones the BRIEFING will explore: environmental heat, discursive heat and affective heat. Throughout these, we’ll also touch on the psychological, sensual and socio-economic power of heat, which we’d like to look at a bit more closely today. ### Psyche: How Heat Is Shaping Psychology & Politics Heat and health have a long relationship. In traditional Indian medicine, Agni is the biological fire responsible for digestion and mental clarity. In the 2000s, hot yoga promised to be the secret to wellbeing. The sauna-suit workouts pushed by the Kardashians in the 2010s were favoured for trapping body heat and amping up sweat. The sauna and cold-plunge frenzy still lingers. We’ve always tried to manipulate our bodies through heat, but now we’re at its mercy. While we know heat can cause physical health problems, such as dehydration, there are also major mental health consequences, such as intensifying existing conditions and triggering new symptoms. During periods of sustained heat, NHS hospital admissions for mental health issues [rise by 10 per cent](https://linkinghub.elsevier.com/retrieve/pii/S2542519623001043?ref=protein.xyz). There’s also evidence that suggests heat can interfere with commonly prescribed psychiatric medications (such as antidepressants and mood stabilisers), which almost [10 million Britons](https://www.nhsbsa.nhs.uk/statistical-collections/medicines-used-mental-health-england/medicines-used-mental-health-england-201617-202526?ref=protein.xyz) take. Even for those who don’t live with a mental health condition, heat still affects their brains, inducing irritability, anxiety, mental fatigue and heightened cortisol. Heat doesn’t just change our body temperature, but how we think and behave. When designing systems that adapt to extreme heat, we must consider the psychological, as well as the physical. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Dyson-HushJet-Mini-Cool-Fan-Ink-Cobalt.jpg) Dyson HushJetℱ Mini Cool fan In Philip Teale’s guest piece for [Grace Blakeley’s Substack](https://graceblakeley.substack.com/) – [Air Con Capitalism](https://graceblakeley.substack.com/p/air-con-capitalism) – he examines the luxury of heat relief. Citing Dyson’s launch of its hand-held fan earlier this year – yours for a cool ÂŁ99 – Teale observes how the product’s marketing is ‘aestheticising overheating through colourful art direction, breezy marketing copy and blue-steel models’. As such, ‘it re-codes cooling from a basic protection of health to an aspirational lifestyle.’ The emergence of this new cooling category, coupled with the growing understanding of heat’s impact on our brains, brings a whole new dimension to climate inequality. As Teale identifies, this disparity is something philosopher Paul B. Preciado calls ‘thermocracy’: political and social authority is proportional to the heat emitted by someone's lifestyle. For example, just one data centre in Ireland was pumped with nearly[ 5 million litres of water](https://www.thejournal.ie/how-much-water-do-irish-data-centres-use-7101544-Jul2026/?ref=protein.xyz) in a single day this summer, while the homes around it were placed on a hosepipe ban. In Preciado’s theory, those who create the most heat are also those most easily able to access cooling systems. He writes in [*LibĂ©ration*](https://www.liberation.fr/idees-et-debats/opinions/vivre-ou-mourir-en-thermocratie-par-paul-b-preciado-20260627%5FQ74UIO25GBCINJAMLNIC2HWYBQ/?ref=protein.xyz): ‘In this social organisation, air conditioning is synonymous with power.’ Additionally, when we overheat, our [cognitive function falters](https://www.sciencedirect.com/science/article/pii/S0147651324003142?ref=protein.xyz), impairing our ability to think critically and take action; those without access to heat relief are often too exhausted to challenge the status quo. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Wind-Catchers-vs-Modern-AC-Banner.webp) Ancient cooling towers around a Yakhchal (Persian ice storage building) at the foot of the Towers of Silence, Yazd, Iran Universal access to air conditioning has become a political point of contention, with pressure building for UK ministers to act. Cooling systems are urgently needed in places such as schools, care homes and hospitals. But when it comes to new buildings, installing air conditioning units might seem like the simplest solution, but it isn't necessarily the smartest. Rather, the future of cooling might be rooted in ancient practices. As Yasmin Alrabiei explains in [*Atmos*](https://atmos.earth/climate-solutions/the-future-of-cooling-was-invented-thousands-of-years-ago/?ref=protein.xyz), in many regions, climate-smart structures have been around for thousands of years, and now architects are turning to these designs to inform contemporary construction. ‘The answer to rising heat may not lie in the shiny promises of techno-futurism, but in organic technologies that predate us by over 4,000 years’, Alrabiei writes. ‘Salt, clay, water, shadow, breeze – ancient sciences, far wiser than modern hubris.’ These adaptations could not only cool our bodies, but massively improve our mental wellbeing. ### Cupid: How Heat Is Shaping Sex & Sensuality There’s something about heat that ignites the primal in us. It’s so overwhelming, our basic instincts take over and we surrender to them. The bare skin, sweat and stickiness probably have something to do with it too. The language and imagery around heat are often the same as those we use to express romance and passion. The burning Thornfield Hall in *Jane Eyre* mirrors the turbulent passion between the titular character and the brooding Rochester. In *Atonement*, that sweltering summer’s day heightens already flaming emotions. ‘I love England in a heat-wave’, remarks the character Leon Tallis. ‘It’s a different country. All the rules change.’ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Untitled-Design-A4-Landscape--1--1.png) 'Dearest Cecilia, You'd be forgiven for thinking me mad, the way I acted this afternoon. The truth is I feel rather light headed and foolish in your presence, Cee, and I don't think I can blame the heat.' Heat transforms, all bets are off, and that sense of transgression gives rise to sexual charge. Sunlight and warmth stimulate serotonin secretion, making us more attuned to sensual pleasure. Sweat contains pheromones, believed to support sexual attraction. A [study](https://penntoday.upenn.edu/news/pheromones-male-perspiration-reduce-womens-tension-alter-hormone-response-regulates-menstrual-c?ref=protein.xyz) from the University of Pennsylvania and Monell Chemical Senses Center found that ‘exposure to male perspiration has marked psychological and physiological effects on women: It can brighten women’s moods, reducing tension and increasing relaxation’. Vyrao is a brand centred around neuroscience-backed perfume that enhances sensuality. Their Ludatrix perfume includes notes of spicy Sichuan pepper, musk, rose and latex, each of which is selected for its particular mood-boosting ability, be that aphrodisia, intimacy or libido. Vyrao’s sensual scents come at a time when sex rates are declining and we’re suffering from a void of sensuality in general, which we dissect in the '[Pleasure Recession](https://www.protein.xyz/the-pleasure-recession/)' SEED. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-08-at-16.14.40.png) Ludatrix by Vyrao is said to be neuroscience-backed to enhance sensuality by 81%, energy by 56% and happiness by 57% But when heat becomes extreme, rather than amplifying our libido, it can crush it. A University of California study, ‘[Maybe Next Month? Temperature Shocks, Climate Change, and Dynamic Adjustments in Birth Rates](https://pubmed.ncbi.nlm.nih.gov/29968058/?ref=protein.xyz)’,found that over an 80-year period, US birth rates were significantly lower nine months after days with temperatures above 27 degrees Celsius. In a similar vein, in ‘[Brands Sell Sunshine, but Europe Is Melting](https://semioticsisterhood.substack.com/p/brands-sell-sunshine-but-europe-is?utm%5Fsource=substack&utm%5Fcampaign=post%5Fembed&utm%5Fmedium=web&embedding%5Fpublication%5Fid=7513507)’ on the *Semiotic Sisterhood* Substack, [Carla Moss](https://semioticsisterhood.substack.com/p/brands-sell-sunshine-but-europe-is?utm%5Fsource=substack&utm%5Fcampaign=post%5Fembed&utm%5Fmedium=web&embedding%5Fpublication%5Fid=7513507) asks whether brands need to reconsider their presentation of hot and heavy summer heat: ‘The question is not whether brands should stop selling summer pleasure. It is whether they can continue relying on seasonal codes that no longer match how people are living.’ Some far bolder strategies are already emerging. Few other examples capture the growing relationship between sex and climate change better than Lily Phillips, the OnlyFans star who is using her platform to discuss the climate crisis. ‘Big Oil fucks more people every day than I can do in a lifetime’, Phillips says in a [video](https://www.youtube.com/watch?si=RXXBysi149CL-BUh&v=E%5FqTc6Keczk&feature=youtu.be&ref=protein.xyz) from [*Headline Newds*](https://yellowdotstudios.com/headlinenewds/?ref=protein.xyz), a new web series by director Adam McKay; filmmaker and communications strategist Jessica Riches; and writers and actors Bree Essrig and Megan Prescott. ‘Psychologically, we shut down when we’re facing threats to our existence’, Riches says. ‘Because this is such an unexpected messenger, in such an unexpected space – presenting climate science like this gives us the ability to bypass our brain’s defence mechanisms, so that the information might actually stick, instead of being shut out.’ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Untitled-Design-A4-Landscape--2--1-1-1.png) Margot Robbie explaining the stock market in Adam McKay's **The Big Short*; Lily Phillips explaining Big Oil in 'Body Count' by **Headline Newds*. In the series, OnlyFans creators talk to their audience about a range of climate-related topics, utilising their parasocial relationship with fans and attention-grabbing skills. In the episode ‘The Sun Is Daddy’*,* Prescott discusses solar power while removing her clothes. In ‘Big Oil Wrestling’*,* Essrigand Daze Charm, well, wrestle, while explaining how just 57 companies are responsible for 80 per cent of all carbon pollution in the last 10 years. It might sound ridiculous that in order to get people to care about the planet you have to make it sexy, but with traditional messaging no longer cutting through, *Headline Newds* is experimenting with an extreme approach to extreme heat. The weather might have turned but the heat hasn’t gone anywhere. It’s embedded in our politics, minds, bedrooms and feeds. Watch the [BRAND BRIEFING](https://www.protein.xyz/tag/briefings/) to find out more about how culture is heating up and how brands are responding. | SEED | #8451 | | ---------- | -------- | | DATE | 09.10.26 | | PLANTED BY | PROTEIN | ### Unruly Play URL: https://www.protein.xyz/unruly-play/ Last updated: 2026-10-06T09:47:19.000Z *Play is childish. Imagination doesn’t measure up to* [*rationality*](https://www.protein.xyz/the-stupid-report/)*. Exploration without an end goal can’t compete with clear KPIs. Data and logic are often glorified across many businesses and brands, but this rigid outlook places a ceiling on what’s possible, or even what's conceivable. Founded by Vitor Freire and Monique Grimord, the art and design studio* [*Imagination of Things*](https://www.imagination.ooo/?ref=protein.xyz) *is on a quest to smuggle play into unexpected places.* *Protein spoke with Freire and Grimord about play as permission to cross the threshold and discover new opportunities, but crucially how the most fruitful play often involves* [*friction*](https://www.protein.xyz/friction-forward/)*, theatre and challenge. It’s not all fun and games.* --- ***P: How and when did you realise play is what you wanted to build your studio around?*** IOT: We met while working at Crispin Porter + Bogusky \[the American advertising agency founded in 1965\], and it was there, on a LEGO pitch, that we found the first spark of what would later become our studio. We were working in the innovation lab, coming up with weird and wild prototypes for the pitch, and the expression we used to introduce the concept was ‘the imagination of things’. That was almost 12 years ago, so play was at the centre of our practice long before our studio even existed. > Play is permission. To have new ideas. To question what's fixed. To rehearse change. It still took us some time to fully embrace this approach, and to feel confident enough to lead with play in how we present ourselves. Part of the challenge was that our view of play was more expansive than the usual picture of playgrounds and games. Part of it was simply confidence: backing play as a worthy method, as a lens, as a way of designing things. We used to avoid opening client conversations with the word play because we wanted to be taken seriously. Now we're unapologetic about it, and we bring play into the most serious rooms. Play is permission. To have new ideas. To question what's fixed. To rehearse change. > People forget what a playground actually involves: friction, drama, learning your boundaries, being challenged on how you behave, someone taking your toy in the sandbox. ***P: What are the biggest misconceptions around play?*** IOT: It’s not all about easy fun. People forget what a playground actually involves: friction, drama, understanding your boundaries, being challenged on your behaviour, someone taking your toy in the sandbox. Fun, or a compelling way to engage people, is definitely part of it. But when you equate play purely with fun, you lose all those other layers. I suspect that's also why we so easily tie play to childhood and build structures to keep it in designated spots for a specific age group. Play also doesn’t always mean gamification. This is something that feels especially relevant to our practice. Gamification borrows the aesthetics of the game, the points, the levels, the scoreboard, and leaves out the part that matters. C. Thi Nguyen puts it well in his book *The Score*: in a game, you choose the goal, and you can always step back and ask if it was worth it. Gamification sets the goal for you and the score becomes the focus. Play, on the other hand, reinstates agency; it doesn’t always comply with the rules of the game. > Play gives people permission to act differently, and where they go with that permission is usually where the insight is hiding. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Speculative-Design-Card-Decks.jpg) Lore–Play by Imagination of Things ***P: What are some of the ways you incorporate play into your client projects?*** IOT: Sometimes play is already in the brief. More often, we smuggle it in. For a major heritage museum we snuck in playful rituals around ancient artefacts to make you think twice about provenance. For a global e-commerce company, we interrupted team meetings with new ways to encounter and understand their colleagues. For a Starbucks workers union, we turned memes about the brand into real life action to spread the word about unfair pay. The clients and the formats change, but our ethos stays the same: play gives people permission to act differently, and where they go with that permission is usually where the insight is hiding. Where we want to go next is past the smuggling. Most briefs arrive as a list of KPIs to hit. We'd rather play with the brief itself and open it up until the real one appears: usually a bigger, less obvious question that people can gather around. That's the shift we're aiming for: brands that convene instead of broadcast. > We realised that the tissue between the pieces we'd been collecting was our own definition of play. 0:00 /1:08 1× Unruly Play interactive archive ***P: What is*** [***Unruly Play***](https://www.unrulyplay.com/?ref=protein.xyz) ***and what is your hope for it?*** IOT: We wanted to share our expanded view of play: what it can be, do and mean. Friends and colleagues kept asking for our references, and we realised that the tissue between the pieces we'd been collecting was our own definition of play. So we built an archive of references from the artists, designers and communities we admire: 200+ works of play in unlikely places, games about unusual things, and unexpected encounters. They range from Gutai experiments in 1950s Japan to community initiatives and subversive advertising stunts, and what links them is that they all use play as permission. Permission to step out of our everyday roles, to have unusual experiences, and to have genuinely new ideas. It started as a website. It turned into a series of events, and then into formats for working with brands and organisations. Our hope is to keep making room for new versions of it to emerge. We are also developing Unruly Playgrounds, a creative coalition for brands formed around a challenge. We help them frame the challenge and design the playground: a place where talent and stakeholders meet on an even playing field. It transforms the project into a thrilling side quest rather than stiff target. ***P: You recently hosted an Unruly Play event at*** [***The Art House*** ](https://thearthouse.live/?ref=protein.xyz)***in London. What was the idea behind the session, and did anything unusual or unexpected emerge from it?*** IOT: The idea was to take the archive off the screen and put it among strangers. We called it a choreographed evening, using play to meet people you'd never otherwise get seated next to. Around fifty people came, many of whose worlds don’t always overlap. With the archive as the backdrop, the evening was full of playful exercises inspired by some of the works in it. We turned the audience into a human piano, inspired by Fluxus artists like Ben Patterson, and gave everyone a deck of prompts for approaching strangers, a nod to Brian Eno and Peter Schmidt's *Oblique Strategies.* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Screenshot-2026-10-05-at-12.07.54.png) Unruly Play event, September 2026 | Source: Ana Blumenkron We closed with small groups working on briefs shaped with Feeld, Idea Store and Vital Arts. The brief from Feeld gave everyone the opportunity to play around with what dating means before it’s labelled: casual, situationship, exclusive etc. It underlined how many shared frustrations there are with dating today, and these frustrations turned out to be incredibly fertile ground for ideas and creativity. Once you make frustrations ‘playable’, even the people who had been quiet all evening started lighting up the corners. > So the question on our website is an open door: we're all freaking out, and it helps to do it together. ***P: Your website opens with the question, ‘Are you freaking out?’. What's freaking you out at the moment?*** IOT: The impact of AI on learning, social interaction, and what we value as humans. The rise of far-right rhetoric. The affordability crisis. But the question mostly came from a general feeling in the creative industry that a big shift is happening, whether through this second industrial revolution or general global instability. This moment can also be an opportunity to organise, to form new creative coalitions, to change the way we do things as creative professionals. So the question on our website is an open door: we're all freaking out, and it helps to do it together. ***P: How are you seeing play play out in culture today? Are there any brands you think are* doing a good job at embracing play?** IOT: Well, Protein recently opened a [LECTURE](https://www.protein.xyz/why-are-there-no-new-aesthetics/) series asking why there are no new aesthetics, and other studios are circling the same beige problem: a lot of brands and organisations are perhaps afraid to take risks. Play is a nice solution for that because it signals that ‘this is a test’, we are ‘just trying something out’, and it relieves people of the hubris of certainty and permanence. > We'd love to see more brands act as facilitators of play rather than trying to control the game. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Neil-Leifer-Boxing-Photography-1.jpg) Sports photographer Neil Leifer would smear Vaseline on his lens to emulate boxers' vision | Source: Neil Leifer We came across something Vaseline has been doing lately. People online had been using its product in all sorts of odd ways: on carved pumpkins, camera lenses, stuck rings. Instead of policing it, the brand joined the game. It tested the hacks in its labs, verified the ones that worked, and later turned some into actual products, with the people who invented them on the label. The brand was wise enough to follow the players. And a recipe we’re always happy to see is [Uniqlo Tate Play](https://www.tate.org.uk/about-us/corporate-support/partnership/uniqlo-uniqlo-tate-play?ref=protein.xyz). A brand funds, a museum hosts, artists are commissioned to create something people can play with, and visitors do the rest. The brand creates the playground and then stays out of the picture. This summer it was Lina Lapelytė who filled the Turbine Hall with a maze of airport queue barriers and invited people to stomp, hum and sway their way through it until the whole hall became one piece of choreography. We'd love to see more brands act as facilitators of play rather than trying to control the game. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/10/Tate-Modern-Big-Maze.webp) Lina Lapelytė, **Serendipity Island*, 2026 | Source: Tate / Reece Straw | SEED | #8450 | | ---------- | -------- | | DATE | 06.10.26 | | PLANTED BY | PROTEIN | ### #730 | Es Devlin, Elijah & Rings of Fire URL: https://www.protein.xyz/730-es-devlin-hyperlocal-rap-rings-of-fire/ Last updated: 2026-10-16T08:55:32.000Z We've got a busy couple of weeks coming up. First up is our [Protein LECTURE](https://luma.com/g302rz6t?ref=protein.xyz) with [Elijah](https://elijahcore.com/?ref=protein.xyz) next Thursday (8th Oct) at [Protein STUDIOS](https://www.proteinstudios.com/?ref=protein.xyz) who will be giving us an exclusive preview of his upcoming book that asks: what artists can learn from pro-wrestling? Definitely not one to miss, so get your [tickets here](https://luma.com/g302rz6t?ref=protein.xyz) sharpish. The following Wednesday (14th Oct) we switch gears for our [Autumn BRAND BRIEFING](https://us06web.zoom.us/webinar/register/WN%5F8O0HLNBcT56xyt96t2DI5Q?ref=protein.xyz) which tackles the timely topic of *HEAT*. In addition to its devastating impact on the planet, nature and people, we’ll also been observing how heat, in a more figurative sense, with all its pressures and passions, is coursing through culture. [Register](https://us06web.zoom.us/webinar/register/WN%5F8O0HLNBcT56xyt96t2DI5Q?ref=protein.xyz) --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [Rings of FireA taste of our upcoming BRAND BRIEFING on 14th October.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-074d4999-2283-487b-a6b4-310b6a2b978d.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Autumn-26-Briefing-diagrams-copy-2-1-1-f1a1fe1e-3e98-4874-9e94-3976c2739ed1.png)](https://www.protein.xyz/rings-of-fire/) [Night ModeA new time and space for sports in a changing climate.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-e8f44e1e-f61b-4fc5-9ebb-30070961a998.png)Protein XYZPhilip Teale![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/standard_resolution-2-a064c2db-68b3-4bee-b74e-98c49a60d882.webp)](https://www.protein.xyz/night-mode/) [Touching GlassAn emerging set of digital products and platforms are showing how technology doesn’t have to sit in opposition to nature, it can in fact enrich our relationship with it. Featuring Terra, Merlin, BIRD and Glitch.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-0a30d2b9-58bb-49c3-9dce-66cb67482c6c.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-09-10-at-08.44.43-1-9abc87d7-cc20-4d69-973b-b128ee4aa9ff.png)](https://www.protein.xyz/touching-glass/) [Hyperlocal RapHow localised music scenes are transforming national politics and collective identity.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-e79c3adf-6a70-4fe5-9436-093295368748.png)Protein XYZNirukti Nayak![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/1553512381823-1-1-4dde7bf3-4fd9-4c73-a0d3-811042fc43ee.jpg)](https://www.protein.xyz/hyperlocal-rap/) [AI, Book Burning & The Mandela EffectOn the ownership and editing of knowledge.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-e4815f8b-8235-42cd-943f-4cb042666228.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/HAFCv_9WMAEqoMo-80e3d881-53e7-47be-8643-83c730f9d640.webp)](https://www.protein.xyz/ai-book-burning-the-mandela-effect/) [Printed MatterLooking back at 300 years of magazines to look ahead to its next evolution.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-ee002d2b-5f81-400b-a28b-afdba5a2cbd0.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-26791c20-3a3f-4118-8b6a-e6e8a101b3ec.png)](https://www.protein.xyz/printed-matter/) [Compulsory Continuous ConnectednessA new exhibition at Focal Point Gallery, led by Caroline Sinders and Romy Gad el Rab, explores rest as resistance.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-71af9d56-80a7-48f5-be9c-f17febd08ec1.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-09-30-at-18.37.14-14eebe68-6970-481a-93f5-78dfb99e4457.png)](https://www.protein.xyz/compulsory-continuous-connectedness/) --- **ARCHIVE** Celebrating her first retrospective which opens today at the [Design Museum](https://designmuseum.org/exhibitions/es-devlin-other-worlds?ref=protein.xyz), we revisit Es Devlin's 2014 cover interview from [Protein JOURNAL #12](https://store.protein.xyz/products/protein-journal-12-es-devlin?ref=protein.xyz): > Stories are at the heart of all human creativity. The value of everything we make, build, record or write is found in the journey – in what happens on the way from A to B. The narrative arc. An architect is concerned with how people will walk through their building, a sculptor thinks about the direction of thought surrounding their pieces, and a photographer’s work is defined by the context it exists in. All art tells a story. > > And the creations of Es Devlin, perhaps the most inventive and original set designer working today, are no different. From her work on the closing ceremony of the 2012 Olympic Games to designing Kanye West’s constantly evolving live shows for nearly a decade, her eye for scale, scope and the possibilities offered by the stage is unparalleled. Mixing a variety of mediums – reality-defying structures, dynamic lighting and projections that instantly transform entire arenas, and giant inflatables that appear out of nowhere – her live shows stand apart as the benchmark for her industry and set the bar of what is possible in a physical space. [Es DevlinThe cover star of the latest Protein Journal on realising the live show aspirations of Kanye West and Rihanna![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-bf47c3a2-a6bc-44ef-a8e6-6ed9ad9b05c5.png)Protein XYZJoe Iley![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-10-02-at-10.27.34-ed64d84f-dc56-440e-a9ec-fc7f227ef669.png)](https://www.protein.xyz/es-devlin/) --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-03-at-14.39.49.png) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 500 handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [Apply to join here.](https://www.protein.xyz/contribute/) ### Compulsory Continuous Connectedness URL: https://www.protein.xyz/compulsory-continuous-connectedness/ Last updated: 2026-10-01T08:30:09.000Z *Compulsory Continuous Connectedness: Rest in a Networked World* is an exhibition at Southend-on-Sea’s [Focal Point Gallery](https://www.fpg.org.uk/?ref=protein.xyz), which grapples with the chasm digital platforms create between ourselves and one another. Led by a new commission and research from Caroline Sinders and Romy Gad el Rab, the exhibition confronts these cracks, and prompts visitors to consider the cost of, and solutions to, incessant connectivity. Sinders and Gad el Rab bring a unique perspective, applying their experience across human rights technology and clinical research in technology addiction. They address the dark underbelly of these digital systems, and the power structures that feed them. Gad el Rab is a psychiatrist working in the NHS’s first centre for internet gaming disorders, and is former founding co-chair of the Royal College of Psychiatrists Digital Special Interest Group. Sinders’ work focuses on intersectional justice, design, policy, and the disproportionate harm technology has on marginalised groups. Between them, their work has been shown at the Tate Modern, Tate Britain, Delfina Foundation, Somerset House, V&A and MoMA. ‘Our goal is not to demonise technology. Social media can be a lifeline for marginalised communities and technology is a part of our collective social infrastructure’, Sinders explains. As the recent discourse on dumb phones might have you believe, the answer is not avoiding tech altogether and burying your head in the sand. Not everyone is lucky enough to be able to just log off, as Sophia Epstein points out in the SEED [Ambiguity Maxxing](https://www.protein.xyz/ambiguity-maxxing/), ‘It also takes a certain amount of privilege to make yourself inaccessible.’ The exhibition’s title comes from media scholar Ludmila Lupinacci, who coined the term to describe our contemporary state of existing online. A relentless media feed forces us into a perpetual state of anticipation, and when we do detach ourselves, we’re often left feeling uneasy, anxious there’s a whole digital world out there that we’re missing out on. And so we return to our phones to soothe through endlessly searching. Sinders and Gad el Rab bring this overwhelming topic into sharp focus, presenting work by Helen Cammock, Nina Davies, Rebecca Moccia, Salvatore Vitale and Qualeasha Wood that distils the excessive yet isolating nature of networked media. The exhibition also features the work of young people aged 13 to 25 via the fantastically titled *It’s Giving Grey Matter.* In a series of workshops, run in partnership with Sophie Burrows of [Animating Education](https://www.animatingeducation.co.uk/?ref=protein.xyz) and curator Kim Davey, they created an animated film that looks at what it means – and feels – to grow up in such a disorientating environment. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Screenshot-2026-09-30-at-18.37.34.png) Qualeasha Wood, **a flaw in my code*, 2025 In Gallery 1 hang Qualeasha Wood’s tapestries: a historical medium used to discuss contemporary subjects, and the tension between which amplifies the fragmentation of identity that online culture cultivates. Using a digital loom, Wood weaves images she’s collected from the internet and personal archive; glitching, abstracting and embellishing them. She often uses her own body as a subject to address the unstable spaces Black, female and queer bodies inhabit in both the digital and physical world. Nina Davies’ film and installation also probes how networked media impacts our agency and perception of our bodies. *Haters Will Say I’m Real* (2024) blends an uncanny conversation with footage of dancers revolving around their phone. Their movements are swift and precise, emulating edited videos in real time. Bodies primarily exist to perform, with flesh and bone flattened into entertainment. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Haters-Will-Say-I-m-Real.jpg) Nina Davies, **Haters Will Say I’m Real* (video still), 2024 A whole host of products have emerged to help us curb our obsessive phone use: from the physical app-blocker Brick to the ‘operating system for attention’ Opal. But as Gad el Rab explains, ‘Narratives around digital detox and logging off put a lot of onuses on us as users or consumers. Social, legal and structural change is also needed.’ With this more empathic outlook, the exhibition suggests the remedy is not discipline, but dreaming. When Sinders and Gad el Rab were investigating the harmful impacts of networked systems and social media, Gad el Rab was reminded of something she came across during her time as a clinical researcher. ‘Default Mode Network’ (DMN) is a brain network that activates when the brain is at wakeful rest: daydreaming. This area lights up when we think about ourselves, remember the past and imagine the future. As SEEDS [Passive Attack](https://www.protein.xyz/passive-attack/) and [Bringing Boredom Back](https://www.protein.xyz/bringing-boredom-back/) explore, we’re rarely permitted the chance to spend time in the DMN. Illuminating this area of the brain is at the heart of Sinders and Gad el Rab’s installation that occupies Gallery 2\. The carpeted floor and walls are both deep coral, with soft, brick-red seating curving around the kinetic sculpture made with Essex-based artist Mike McShane and ceramicist Hayley Summers. A set of keys dangles from a sleek metal sculpture, occasionally dropping onto powder-pink plates with a clatter, interrupting the meditative state that watching the slowly spinning arm evokes. Not only does the piece make visitors more aware of their attention – or lack thereof – but it also references a method historically employed by inventors, writers and artists to reach the hypnagogic state: a mental state that straddles consciousness and unconsciousness. Embracing this nothingness might be a challenge for visitors wired for productivity, as Sinders says, ‘to let themselves daydream without a specific goal.’ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/IMG_9368-1.jpeg) Installation by Caroline Sinders, Romy Gad el Rab, Mike McShane and Hayley Summers ‘I was reading Jonathan Crary’s book *24/7: Late Capitalism and the Ends of Sleep* (2013) and thinking about sleep as a resistance to capitalism’, Gad el Rab reflects while discussing the active rest the installation intends to bring about. Indeed, back in 2017 Netflix asserted that its competition was not other streaming platforms, but sleep. ‘You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night. We’re competing with sleep, on the margin’, Reed Hastings, the company’s co-founder said on an earnings call. Helen Cammock’s video work *They Call It Idlewild* (2020) plays against the rich walls, a colour which is somewhat suggestive of bodily organs. The space feels both corporeal and calming. Cammock's piece is particularly absorbing, inducing a lulling effect through its prolonged frames. Eyes gaze at stone walls, country roads and sturdy stems. Cammock’s poetic words run throughout, paying homage to writers such as Audre Lorde, Mary Oliver and James Joyce. Two other sculptures occupy the space, and take the form of curved metal poles with giant acorn shapes hanging from them. They're reminiscent of the helmet hair dryers you’d find in mid-century beauty parlours. You can also place your head into them – in fact it’s encouraged. When you do, you’ll be surrounded by binaural beats created by [DJ Programma](https://www.instagram.com/djprogramma/?ref=protein.xyz). These beats allow the brain to tap into theta wave frequencies: the waves that naturally ripple through the brain when daydreaming, meditating or in the early stages of sleep. As Gad el Rab considers, ‘These rituals are not necessarily new; they are ancient ideas that modernity has forgotten. Many Eastern traditions identified such spiritual or mental states millennia ago, with current critical theory and neuroscience catching up: identifying the DMN gives language to something we have known about intuitively for a long time.’ *'Compulsory Continuous Connectedness: Rest in a Networked World' at Focal Point Gallery runs until Saturday 9th January 2027\.* | SEED | #8449 | | ---------- | -------- | | DATE | 01.10.26 | | PLANTED BY | PROTEIN | ### Printed Matter URL: https://www.protein.xyz/printed-matter/ Last updated: 2026-09-29T10:45:43.000Z Set back from Fleet Street, tucked in next to the 17th century St Bride’s Church, stands [St Bride Foundation](https://sbf.org.uk/?ref=protein.xyz). The red-brick Victorian building first opened its doors in 1894 as an educational and recreational hub for the Street of Ink’s teeming print and press industry. It introduced printers to the latest technologies and housed a well-stocked library, alongside laundry, baths, and the first swimming pool in the City of London. Today, the foundation’s workshops keep traditional techniques alive, and its shelves are still an essential resource for publishers. It also hosts events, such as [Stack’s](https://stackmagazines.com/?ref=protein.xyz) recent [Reading Magazines](https://londondesignfestival.com/activities/reading-magazines?ref=protein.xyz) talk series, presented as part of London Design Festival, and supported by Fleet Street Quarter. As we explored in [Make Zines, Not Content](https://www.protein.xyz/make-zines-not-content/), the magazine business is fast becoming a content, rather than editorial one, which Chloe Malle’s appointment as American *Vogue*’s head of editorial content (as opposed to editor-in-chief) last year epitomised. Of course these publications need to find ways to survive, but it’s a shame this results in things like whatever Vogue World is. The latest iteration, hosted in Milan this month, was sponsored by Eli Lilly, the American pharmaceutical giant who boasts weight-loss jab Mounjaro as one of its products. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/GettyImages-2296638825-1.webp) A vision of the future that's stuck in the past – Vogue World 2026 in Milan There’s a bright cohort of independent magazines however, that are forging their own path and devising new ways to keep printed matter fresh, often leaning into the absurd, provocative and unexpected. Magazines such as [*The Fence*](https://the-fence.com/?ref=protein.xyz)*,* [*Erotic Review*](https://www.ermagazine.com/?ref=protein.xyz), [*Elastic*](https://www.elasticmag.com/?ref=protein.xyz) and [*Pilot*](https://pilotmagazine.uk/?ref=protein.xyz), whose editors, art directors and designers all spoke at Reading Magazines, along with media historians and veterans of the printed page. In 1731, the first periodical which identified itself as a ‘magazine’ launched. A compilation of cheap copy and controversy, *The Gentleman's Magazine* became the blueprint for burgeoning magazine business; refashioning stories from stiff broadsheets into delicious tidbits. Tracing the evolution of the format from this point, historian Tony Quinn laid out how magazines quickly became an essential medium for challenging the status quo and expanding perspectives. For example, ‘Amber the Actor’ was a series in the Edwardian magazine *Photo-Bits* that discussed themes of gender-fluidity: the male-presenting hero, named Amber, would embark on a series of adventures dressed as a woman. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/image-3.png) 'By way of explanation, I revealed the wonders of a pair of Florizel's most exquisite creations in curving five-inch heels.' – Amber the Actor in **Photo-Bits,* 1910/1911 Magazines reached their peak in 1955, with the *Radio Times* boasting weekly circulation of 8.8 million copies. But ironically, the *Radio Times'* success was also its downfall, pointing to the mediums that would eclipse print media. Despite declining readership, the radical nature of magazines persisted. As Dr Sharon Maxwell shared, *Nova* was a groundbreaking feminist publication that burned bright and fast. Launched in 1965, in the depths of the decade’s social and political movements, *Nova* positioned itself as a publication ‘For women who have more to think about than what to have for dinner’. Its blend of intelligence, wit, defiance and decadence set the tone for cultural magazines to come: a cutting-edge concoction of fashion and politics, art and academics. But *Nova* came too early and the culture wasn’t ready for it. Being ahead of its time was both the magazine’s greatest asset and challenge. It printed its final issue in 1975 but helped to pave the way for titles such as *Cosmopolitan* and *The Face* (which making another come-back apparently). The spiky sentiments and commercial success of magazines in the ‘80s was due to the work done in the ‘70s, Maxwell explained. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Untitled-Design-A4-Landscape-1.png) 'A new kind of magazine for a new kind of woman' By the 1990s, a razor-sharp editorial approach was commonplace. Scott King was an art director at [*i-D*](https://i-d.co/?ref=protein.xyz)during this decade*,* a position he can now see as prestigious, but at the time, he lamented not being part of London’s YBA (Young British Artists) scene, whose members included Tracey Emin, Sarah Lucas and Damien Hirst. But this helped King recognise how adverts could function as artwork, citing Dan Graham as an inspiration: an artist who paid for ad space in magazines to present his work, rejecting the standard ‘white-cube’ gallery. In 1968, Graham’s piece, *Figurative*, was published in *Harper’s Bazaar,* placed between ads for Tampax and a Torpedo bra. *Figurative* is a strip of paper with a column of numbers stamped down the right-hand side. Placed amongst these commercial images, it provoked readers to consider the economic structures that propped up art and culture. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/133_003dg.jpg) **Harper’s Bazaar*, March 1968 The second half of the Stack event shifted the focus to contemporary magazines. Charlie Baker and Mathias Clottu of *The Fence* underlined how important understanding magazine’s history is for them however, often reappropriating elements from the archive to inform their work. Reflecting King’s ideas from 30 years earlier, they shared how *The Fence* now includes adverts, which Clottu designs to align with the rest of the publication’s visual language. _This post is for paying subscribers only._ ### Rings of Fire URL: https://www.protein.xyz/rings-of-fire/ Last updated: 2026-10-16T08:53:28.000Z Our [BRAND BRIEFINGS](https://www.protein.xyz/tag/briefings/) happen twice a year and analyse a central theme shaping global culture. Over the last six months, one force has been more pervasive than anything else: heat. This is an important and unavoidable topic to discuss for many reasons, the most prominent of course being its devastating impact on the planet, nature and people. But we’ve also been observing how heat, in a more figurative sense, with all its pressure and passion, is coursing through society. For our Autumn BRIEFING, we’ll use heat as a lens to map out three cultural zones: - **Environmental heat**: the literal, physical warming of the planet; measurable rises in temperature and thermal phenomena across earth, air and water. - **Discursive heat**: pressurised heat; the turning up of rhetorical and ideological temperature, raising the stakes and intensity of public discourse. - **Affective heat**: felt and embodied; the bodily and emotional intensity that heat evokes, from urgency and excitement to passion and desire. Building on previous themes, we’ve assessed the importance of [friction](https://www.protein.xyz/friction-forward/), and how culture is becoming more [chaordic](https://www.protein.xyz/chaos-control/), both demonstrating how extremity and polarisation in culture is intensifying. The subject of heat continues this sentiment, but recognises how we can harness these white-hot, fervent, impossible-to-ignore feelings to transform systems, assert our collective power, and become charged with incandescent energy. --- ### **Environmental Heat** Heat in its most literal sense is environmental, a subject our resident heat correspondent [Philip Teale](https://mutantfutures.substack.com/) has assessed in his [Hot World Bummer](https://www.protein.xyz/hot-world-bummer/) and [Night Mode](https://www.protein.xyz/night-mode/) SEEDS, reporting on how the climate is changing the patterns and belief systems we’ve lived by for centuries and the ways brands are responding to this in ever-more inventive ways: Rick Owen's personal air-con jackets; Evil Ray’s devilish sunscreen brand; the blending of sports and nightlife. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/image-2.png) Rick Owens SS27 When we asked Ruba Al-Sweel from POSTPOSTPOST, ‘[what feels real to you right now?](https://www.protein.xyz/grey-area/)’, she responded: > "I could start off with this heat. This heat is extremely real, as well as all the avenues it opens up about our place in the world and our bodies, what we’ve done to accelerate this and who’s forced to experience more heat than others." These ideas are reflected more broadly across [SEED CLUB](https://www.protein.xyz/contribute/). In the last COMMUNITY CALL, a constellation of topics that revolved around heat emerged: climate adaptive architecture; how water shortages disproportionately affect women; a revived interest in solarpunk. --- ### **Discursive Heat** In [Hyperlocal Rap](https://www.protein.xyz/hyperlocal-rap/), Nirukti Nayak explores how the defiant youth led political movements in Nepal and India have resulted in real government change. Prime ministers have resigned and officials stepped down; in their place, leaders who not only hear these young people, but are cut from the same cloth. Another way discursive heat is being turned up is through the prominence of ‘explainer’ and intellectualised content, which we covered in [Let Me Explain](https://www.protein.xyz/let-me-explain/) by Natalie Podaima, [Writer As Image](https://www.protein.xyz/the-writer-as-image/) by Idil Galip, and [Insight as Influence](https://www.protein.xyz/insight-as-influence/) dissect. Knowledge, understanding and critical thought ignited and highly covetable. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/framework-modular-laptop-design_dezeen_2364_col_0.jpg) Modular laptop by [Framework](https://frame.work/?ref=protein.xyz) Discursive heat is about challenging ways of being and the establishments that have dictated these modes. A push back against Big Tech is one significant example of this. Brands such as Fairphones and Framework offer modular products; Modem’s inventions challenge preconceived notions of what tech should be and look like; Glitch embraces AI to help enrich our relationship with nature. --- ### **Affective Heat** Looking at food and sex as two of humanity's primary sources of satiation, [The Pleasure Recession](https://www.protein.xyz/the-pleasure-recession/) studies how we connect a lack of sex and eroticism with the unprecedented rate at which people are shrinking their bodies, whether that be enabled by GLP-1s or otherwise. > "Our bodies were once thought of as centres for sensory delight, yet they’re now largely seen as systems to optimise and invest in, discussed in the co-opted language of venture capital" [‘Everyone is beautiful but no one is horny’](https://bloodknife.com/everyone-beautiful-no-one-horny/?ref=protein.xyz), Raquel S. Benedict surmises of today’s culture, using film as a medium to assess this shift, and which the onslaught of sex-first TV shows and films reflects: *Heated Rivalry*, *Off Campus*, *Teenage Sex and Death at Camp Miasma*, *I Want Your Sex*. It seems we’re getting our fix vicariously. A rediscovered relationship with our senses, bodies and viscerality is something our [Stupid REPORT](https://www.protein.xyz/the-stupid-report/), [Neuroaesthetics](https://www.protein.xyz/neuroaesthetics/) and [Touching Glass](https://www.protein.xyz/touching-glass/) also examine. The emotional fires heat flames is also evident in how obsessed people have become with food: as status symbol; conduit for passion; means of expression. The almost uniquely male fixation with Anthony Bourdain is a pronounced symptom of this. Maybe it’s about proving how skilful or cultured you are, but when you boil it down, it’s about deep physical pleasure and desire. After all, Bourdain himself clarified: ‘As a chef I'm not your dietitian or your ethicist, I'm in the pleasure business.’ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/original-compressed.jpeg) 'Your body is not a temple, it's an amusement park. Enjoy the ride.' – Anthony Bourdain Another business that affective heat encompasses is that of emotions and spirituality. Last year, VictĂłria Oliveira and Rose Radtke asked why esoteric practices were becoming more embedded in corporate life in their [Astrofuturism](https://www.protein.xyz/astrofuturism/) and [The Business of Spirituality](https://www.protein.xyz/the-business-of-spirituality/) SEEDS. What was once considered fringe and woo-woo is now becoming commonplace. Jonathan Anderson’s Tarot spread doing the rounds and becoming an instant meme epitomises this. It now seems spirituality is experiencing what therapy did a few years ago: its language trickling into the discourse and neatly productised. The BetterHelp of spirituality is [Keen](https://www.keen.com/?ref=protein.xyz), an online marketplace for spiritual advisors. Recently undergoing a vibrant rebrand rooted in ancient wisdom and folklore, Keen’s growth comes at a time when people are treating chatbots as therapists and turning to the artificial for advice on life’s rawest, most visceral emotions. Through whatever means available, there's an innate, burning desire to feel. > As we previously explored, against greater ease and speed, friction becomes valuable. But friction without heat is impossible. Heat is the multiplier, the energiser, the transformer. Heat can be destructive, and it will be critical for brands and institutions to take drastic action against environmental heat. But embracing heat as affective and discursive offers a more embodied and empowered existence. You can watch all BRAND BRIEFINGS [here](https://www.protein.xyz/tag/briefings/). | SEED | #8447 | | ---------- | -------- | | DATE | 24.09.26 | | PLANTED BY | PROTEIN | ### The Action Is The Juice URL: https://www.protein.xyz/the-action-is-the-juice/ Last updated: 2026-09-23T13:51:45.000Z [*Protein AGENCY*](https://proteinagency.com/?ref=protein.xyz) *specialises in cultural insight, foresight and strategy, helping global brands understand and connect with the world around them. Our approach is rooted in our proximity to culture and leveraging the collective knowledge of* [*SEED CLUB*](https://www.protein.xyz/contribute/) *– our decentralised research community.* --- The team recently travelled across 12 global cities for an ethnographic study, speaking to creatives about their process. From comedians, musicians and livestreamers, to dancers, educators and stylists, we heard an expansive set of voices. We visited London, Paris, Amsterdam, Miami, LA, NYC, Tokyo, Shanghai, Seoul, SĂŁo Paulo, Mumbai, and Buenos Aires in the space of 6 weeks. It was the kind of project you always dream of working on. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Screenshot-2026-09-23-at-11.04.04.png) **Some photos from our travels* We knew that trying to understand this layered topic purely from afar would only scratch the surface. There was a risk that desk-based work alone might reduce the complexity of creativity into neat narratives, missing the contradictions and unexpected influences that only reveal themselves through spending time with people face to face, and in their natural environments. So we set out to gain a first-hand understanding. Beginning with diaries and creative tasks over a week, we first built a picture of what everyday life for these people looked like. With this overview we were able to zoom in to the richest, most fascinating areas. We travelled to their cities; we spent time in their homes, workplaces and neighbourhoods; we met the people they surround themselves with and who support their creative work. With this approach, we were able to uncover insights and identify patterns we wouldn’t have been able to otherwise. > It’s a particularly interesting time to investigate creativity. The increasing involvement of technology in creative practices has created a contested landscape, raising questions about what it means to actually *be* creative. AI was a key talking point in every conversation we had, with people telling us how it sets the terms for understanding creativity today. For some, creativity is a sacred thing, bound up with their identity and a core part of their humanity. For others it's more pragmatic: an effective way to solve problems and sold as a service. ### **How Creatives Across 12 Global Cities Use AI** A recent study by Adobe found [75%](https://news.adobe.com/news/2026/06/creators-toolkit-report-2026?ref=protein.xyz) of creators consider AI integral or essential to their workflow. This was echoed among the people we spoke to, however, when it came to how and where AI *should* show up in the process, their responses varied widely. At one end of the spectrum there were the techno-optimists who were able to create because of what AI enables them to do. For them, no part of their process was off limits to AI, as long as they were the ones prompting and deciding what was executed. At the other end were those who welcomed AI for admin tasks, but drew a hard line when it came to AI being involved in actual creative outputs, feeling that allowing AI in meant compromising the integrity and value of the human hand. These beliefs and practices differed across regions. In Europe the resistance to AI was more philosophical, with people feeling strongly about protecting the inherently human creative process. While in North America, the cohort we spoke with were more open to incorporating AI in their creative work; AI was thought more as a partner to bounce ideas off, or strategic collaborator to work through knotty ideas with. This group was more likely than any other to bring AI beyond work and use it for personal decision making. In Asia and South America, there was a strong awareness of AI as a Western development, and this shaped how people were able to use it. For example, voice tools struggled when English wasn’t the default language. Since AI models are trained on US-centric data, creatives had to jump between tools to translate prompts into English to get usable results. Even then, these results often missed local context, language or aesthetics. In Shanghai, censorship and unstable VPNs meant this stitching together of multiple tools was especially prominent. ### **A Short History Of Creativity** To recognise the full weight of this inflection point, it's helpful to understand just how new the word ‘creativity’ is in culture. Historian Samuel W. Franklin argues in his book, [*The Cult of Creativity*](https://press.uchicago.edu/ucp/books/book/chicago/C/bo194772998.html?ref=protein.xyz)*,* that before about 1950, there was almost nothing written explicitly on the subject. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/data-src-image-d9ca9dec-b839-483e-9ac2-4624a49acab9.png) **The occurrence rate of the words creative and creativity in books in American English from 1800-2008 suggests that both words really took off in the twentieth century, especially after World War Two.* In fact, for most of human history, creativity was not seen as something a person could possess: it was something that *visited* them. The Greeks and Romans assumed human beings couldn’t conjure genuinely new things on their own, and credited the spark to a gift from the gods. Even as the Renaissance began to celebrate the genius of individual artists, with figures like Michelangelo and Leonardo revered for their gifts, divine origin was still thought of as the source of their creativity. > *“God would seem to indicate to us and not allow us to doubt that these beautiful poems are not human, or the work of man, but divine and the work of God; and that the poets are only the interpreters of the Gods by whom they are severally possessed.” Plato, Ion, 534c-e* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/wellcomecollection_c0e592a3-482d-4c66-aa23-7ba241482c61_the-grace-of-god-inspires-the-mind.jpeg) Plate engravings from ‘Iconologia, or, Moral Emblems’, Cesare Ripa, 1709\. Source: [Wellcome Collection](https://wellcomecollection.org/stories/genius-spirits-and-the-mystery-of-creative-inspiration?ref=protein.xyz) When the term took hold in the 1950s, it wasn’t driven by an interest in art. Instead, Franklin reads the surge as a sign of the anxieties of the age: millions of post-war Americans had moved into secure office jobs and identical suburbs, leaving them feeling like replaceable cogs. Creativity was the reassurance that an individual person survived underneath the exterior. The current obsession people have with possessing good taste being the updated version of this. Franklin holds two forces responsible for the shift. The first was national security: Cold War psychologists, backed by US defence, set out to define and measure creativity, anxious about keeping ahead of the Soviets and fearful that human ingenuity was the one thing standing between society and machines. The second was the workplace: employers wanted more inventive workers as the economy moved from manufacturing towards services and ideas. Just think of the *Mad Men* era of advertising. The aim was to take the qualities people admired in artists: originality, passion, the synthesis of complex ideas into simple forms, and lend them to science, technology and consumer culture. Soon, corporate America adopted creativity as the ideal mindset, birthing a whole new set of so-called corporate-creative industries. Lest I say more. Donald MacKinnon, one of those aforementioned psychologists, formed the Institute of Personality Assessment and Research at Berkeley. This time, his mission wasn’t to screen recruits for American intelligence services, but to determine what makes a person creative. Together with Frank Barron, they brought eminent creatives into the institute's headquarters to observe them: a frat house they nicknamed ‘the fishbowl’. Over several years they studied dozens of prominent writers, including Truman Capote and Norman Mailer, running formal tests, as well as watching subjects at cocktail hours to gauge their social skills. Capote is said to have workshopped an early version of Holly Golightly during a group task. Despite the study rumoured to produce such a feat, what it didn’t manage to conjure was a clear and defined profile of the creative person. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Creative-Architect-109.jpg) Participants undergoing psychological testing at the Institute of Personality Assessment and Research, University of California, Berkeley. ### **Liberated and Surveilled** From the mid-2000s, sites and tools such as YouTube and the iPhone meant anyone with an internet connection could create something, share it with an audience, and potentially get paid for it. Soon, ‘creator’ became a real occupation, with Richard Florida framing the creator economy as the digital expression of creativity’s rise through the economy and society; power shifted away from major media conglomerates and into the hands of individuals. Today,[ 64% of Gen Z consider themselves creators](https://business.google.com/uk/think/search-and-video/gen-z-youtube-fandoms-and-video-marketing-trends/?ref=protein.xyz), with [50% of Americans participating in content creation.](https://www.webtonic.io/blog/creator-economy-statistics-2026-50-data-points-on-market-size-trends?ref=protein.xyz) But for the people we spoke to, this felt less like liberation; almost everyone told us that social media was a necessary evil. On one hand, it had opened a way to monetise their craft. On the other, it brought an unrelenting pressure to share, a pressure Serra Utkum Ikiz names in our [Make Art Anyway](https://www.protein.xyz/make-art-anyway/) SEED: ‘You can feel liberated and surveilled at once.’ To be shared, work has to be perfect, and anything posted invites criticism, so experimentation starts to feel risky and creativity gets flattened. A sentiment we explored in [The Stupid REPORT](https://www.protein.xyz/the-stupid-report/) and Matt Klein discussed in [Culture Isn’t Coded](https://www.protein.xyz/culture-isnt-coded/). > For the people we spoke to there was, however, a clear unifying belief: that the work *should* be hard. The tortured-artist trope lingers, and people felt there had to be some struggle in the process. Friction is integral to surfacing something valuable. Even if this is battling Midjourney prompts to get to the image you have in your head. Wherever it came from, that uphill push was where people felt most creative. To quote the Michael Mann classic *Heat*, ‘the action is the juice’. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/images-2.jpg) | SEED | #8446 | | ---------- | -------- | | DATE | 22.09.26 | | PLANTED BY | PROTEIN | ### AI, Book Burning & The Mandela Effect URL: https://www.protein.xyz/ai-book-burning-the-mandela-effect/ Last updated: 2026-09-17T16:24:01.000Z What began as rumours in 2024 came to light this summer: AI companies are buying up rare books, scanning and then destroying them; it being cheaper and quicker to slice the spines off books than preserve them. A recent [investigation by 404 Media](https://www.404media.co/we-tracked-a-shipment-of-rare-books-it-ended-at-an-amazon-ai-training-facility/?ref=protein.xyz), in which they attached an AirTag to an order from a rare book seller, revealed the package ended up at an Amazon AI training facility, which houses VGT3, an operation which represents itself with an image of a dinosaur reading, or ripping apart, a book. Anonymous booksellers told 404 Media these bulk orders of rare texts had been accumulating in a very orderly fashion: it seemed buyers were methodically working through the serial numbers uniquely assigned to published texts. Amazon has been digitising books for decades, but this practice points to something new, something more insidious. Already, AI limits the information it provides us with, which is highly susceptible to reinforcing the biases entrenched in culture and society. Slowly, and then seemingly all at once, these systems are dictating what knowledge is available to people; something which these recent revelations only further support. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/but-theyd-not-get-rid-of-the-books-afterward-no-way-v0-xD36cWIcweKfsgafESK3A550uFZB4WWcxNn4aNzoFiE.webp) The symbol for Amazon's VGT3 scheme The acquisition and destruction of books picked up pace after AI companies came under fire for copyright infringement. Anthropic’s Project Panama, a previously secret mission, was exposed in Bartz v. Anthropic: a $1.5 billion class action lawsuit on Anthropic’s unauthorised use of copyrighted books to train its AI models. As court exhibit 21, an internal memo by Anthropic, reveals: ‘Project Panama is our effort to destructively scan all the books in the world’. Encouraging total discretion, the memo continues, ‘Why use a codename? 
 \[B\]ecause we don’t want it to be known that we are working on this.’ The question is why exactly. One potential answer comes from SEED CLUBBER [JuliĂĄn Medrano Hoyos](https://www.protein.xyz/contributor/julian-mh/): ‘Books are one of the most powerful objects humans have ever invented and this to me is a clear example of how these big tech firms are trying to monopolise human knowledge.’ In response, [Amir Gamble](https://www.protein.xyz/contributor/amir/) suggests combatting this has to come from collective resistance: ‘I think it's a public duty to push back on stuff like this. Not just with activism, but learning to be archivists collectively.’ Physical (or server-based) media as both rebellion and archivism is precisely what [Willem Deisinger](https://www.protein.xyz/contributor/willem/) examines in the SEED [Piracy’s Back](https://www.protein.xyz/piracys-back/). Pirated material was almost entirely streamed in 2023, but by 2024, 50 per cent was downloaded, demonstrating a desire for media ownership, even if acquired illegally. _This post is for paying subscribers only._ ### Hyperlocal Rap URL: https://www.protein.xyz/hyperlocal-rap/ Last updated: 2026-09-15T07:00:35.000Z Throughout its history, rap has served as a potent medium for expressing social and political issues around the world. Today, its power has become even more concentrated to specific locations and experiences, resulting in a new set of genres we can collectively call hyperlocal rap. Its influence is so impactful that it’s defined political movements and forced government change, with hyperlocal rappers even becoming mayors and prime ministers. Typically grown from cyphers (a circle of rappers taking turns on the mic), hyperlocal rap is collaborative by nature. Combine this with the fluidity of its participants freestyling in their mother tongue, and their sound flows into corners that other music can’t reach. Beneath the bars is an unspoken language of shared power and reclaimed identity. ### **Nepal, 2025** In September 2025, Nepal’s government blocked 26 social media platforms including WhatsApp, Instagram and YouTube, and young Nepalis took to the streets to protest the shrinking freedom of speech. The ban was a catalyst for a total transformation of power, fuelled by historic anger at systemic corruption and a government that ignored its citizens. By the time the protests ended, over 70 people had died, the parliament had been set on fire, and the prime minister had resigned. Throughout the demonstrations, Balen Shah, mayor of Kathmandu, had voiced his full support for the Gen Z protesters. Six months later, at age 35, he became Nepal’s youngest elected prime minister. But this wasn’t Shah’s first brush with the language of the unheard. In 2013, he participated in [*Raw Barz*](https://www.youtube.com/@RAWBARZRinc?ref=protein.xyz)*,* a popular Nepalese rap battle league. In his performance, Shah spat bars on police harassment and class struggles, and the live audience responded passionately to their unspoken reality being put into words. In the years that followed, Shah’s music continued to centre political and social issues, so when the country’s youth went looking for someone to trust, they turned to the person they’d already been listening to for years. On the eve of his inauguration, Shah chose to release his first official statement in the form of a rap track titled ‘Jay Mahakali’. Then he got to work. ### **Kampala, 2016** > *I got the same history as chapati* > *Origins of India but born in UG* > *Rock brown skin but I'm Ugandan* > *I can rap in both English and Luganda* In their debut single ‘Kanda (Chap Chap)’, the rappers Young Cardamom and HAB take to the streets of Kampala rapping about chapati. It might sound like a novelty song, but it’s also an origin story: the bread came to Uganda with Indian migrants, including Cardamom’s family, and the song uses the staple food to ask what it takes to belong. _This post is for paying subscribers only._ ### Touching Glass URL: https://www.protein.xyz/touching-glass/ Last updated: 2026-09-14T12:48:53.000Z In tune with the prominent discourse around logging off, there’s a burgeoning interest in tools that demonstrate how we can use our devices differently: amplifiers of our senses and surroundings, rather than black holes that draw us away from them. We’re seeing this refreshed connection with nature across culture more broadly, whether that be podcasts like [‘Digging With Flo’](https://www.nts.live/podcasts/digging-with-flo?ref=protein.xyz), hosted by NTS Radio's Flo Dill, who invites different artists to her allotment for a patch of gardening, or [Kamryn Renae](https://www.instagram.com/kamryn35/?hl=en&ref=protein.xyz), the viral long-distance hiker, who’s trekking the 2,650-mile Pacific Crest Trail solo, and adorned exclusively in pink gear. The common thread to this new generation of brands and technologies is how they lean into playfulness: [Modem's Terra](https://modemworks.com/projects/terra/?ref=protein.xyz) cultivates a sense of mystery and adventure; [Merlin](https://merlin.allaboutbirds.org/?ref=protein.xyz) is the PokĂ©mon Go of birdwatching; [BIRD](https://augury.gaston.pro/?ref=protein.xyz) toys with the secret knowledge hidden in nature; and [Glitch](https://glitch.mu/?ref=protein.xyz) gamifies growing for a greater good. It would be remiss not to pay an honourable mention to [Touch Grass](https://touchgrass.now/?ref=protein.xyz), which locks certain apps until you literally go outside, touch grass, and submit a photo of you doing so. --- ## **Terra: Destination Unknown** 0:00 /0:16 1× Terra by Modem Developed by innovation studio Modem, in collaboration with Panter&Tourron, [Terra](https://modemworks.com/projects/terra/?ref=protein.xyz) is a lodestar that ‘translates your intentions, available time, and precise location into a tailored trail of GPS coordinates.’ The stone-like device fits perfectly into the human palm, its surface reminiscent of a sea-smoothed pebble. With a minimal interface that features only a compass needle and haptic feedback, users’ focus is centred on their environment and ‘reclaims the walk as a restorative act’. GPS apps rely on the user inputting an end location to devise a route, but with Terra the final destination remains unknown to the user until they arrive, guided by the location, desired duration and feelings they pre-programmed the device with. What is promised, however, is a return to the starting point and a more mindful journey. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Screenshot-2026-09-10-at-09.02.52.png) 'Not all those who wonder are lost', Terra by Modem Inspired by DIY culture, the Terra project is open source and requires users to build the device for themselves, with the software and hardware components, and 3D-printable shell files, available from [GitHub](https://github.com/modem-works/terra?ref=protein.xyz). > *Strategic consideration: How can you support people’s intentions and emotions in experiences that are often distracting and disembodied?* --- ## **Merlin: Heightened Senses** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Merlin-Website-Screens-1.webp) Merlin Bird ID by Cornell Lab The [Merlin Bird ID](https://merlin.allaboutbirds.org/?ref=protein.xyz) app demonstrates how machine learning doesn’t have to decay our knowledge; it can in fact grow our understanding of the natural world. Hatched in the Cornell Lab of Ornithology in New York, Merlin identifies birdsong and the species singing, allowing users to track all the different birds they’ve heard in a Life List. Downloaded more than 40 million times in 240 countries, the Shazam of birdsong shows there’s a deep desire to better understand our environment and its inhabitants. _This post is for paying subscribers only._ ### Night Mode URL: https://www.protein.xyz/night-mode/ Last updated: 2026-09-08T08:30:57.000Z It's been a tough summer for the world of sport. Three of the season's biggest competitions all had to confront disruptive levels of heat. The World Cup pushed matches into the evening to escape sweltering afternoon pitches; Roland Garros endured a record heatwave that left players and crowds wilting; and the Tour de France cut a stage short in a competition first, the day too hot to ride safely. By the end of summer this had become a familiar headline and a cultural [talking point](https://www.protein.xyz/hot-world-bummer/). The question now turns to the future: how should sport adapt? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/Screenshot-2026-09-07-at-16.19.12-2.png) Roland Garros 2026 One response is to move indoors, and some sports can. But air-conditioned halls are expensive, take years to build, and do nothing for sports that need open ground. The more realistic move is to reschedule play for the cooler hours, and into the night. Cooler months and dawn take some of the shift, but it's the night that opens the most interesting questions, culturally, socially and commercially. For a preview to where Europe is heading, it’s worth looking to the places with a legacy of taking nocturnal refuge from the heat. The Colombian city of BogotĂĄ runs the [Ciclovia Nocturna](https://bogota.gov.co/mi-ciudad/cultura-recreacion-y-deporte/la-ciclovia-nocturna-de-bogota-nueva-fecha-jueves-27-de-agosto-de-2026?ref=protein.xyz): a twice-yearly night event for cycling, skating, walking and culture after dark. In Saudi Arabia’s capital, Riyadh, outdoor padel is an after-hours sport by default; courts lit and open until four in the morning. In Lagos, Nigeria, five-a-side football is played on floodlit turf pitches deep into the night. There are fascinating ripple effects to the nocturnalisation of sport. The night is territory synonymous with clubbing, socialising and a licence to be more free-spirited than in the day. As sport moves into that zone, it’s started to compete with, borrow from, and blur into traditional nightlife. The clearest example is the running rave. In SĂŁo Paulo, Brazil, a crew called [Pacetronik](https://www.instagram.com/pacetronik/?hl=en-gb&ref=protein.xyz) infused the run club with a live DJ and mobile sound system, with the collective now sponsored by ASICS and running gear brand [Snugg Wear](https://www.instagram.com/snuggwear/?hl=en-gb&ref=protein.xyz). 0:00 /1:31 1× @p[acetronik](https://www.instagram.com/p/DZvsKTGCcd1/?hl=en-gb&img%5Findex=1&ref=protein.xyz) Indoors, late-night bouldering is also borrowing from nightlife. This year, [Amsterdam Dance Event](https://www.amsterdam-dance-event.nl/en/?ref=protein.xyz) – a renowned five-day electronic music conference and festival – is transforming a climbing gym into a club. Tickets for the event allow you to boulder until 10pm with DJs soundtracking your climb, before the walls close and the dancefloor opens. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/09/BB-AMS-4.webp) The Boulder Room at Amsterdam Dance Events The reverse of this dynamic is nightclubs embracing fitness. Morning raves first emerged a little over a decade ago; the appeal not excessive, heady escape, but grounding, nourishing exercise. Celery juice served in lieu of vodka Red Bulls. A post-club menu of sugar-free protein balls rather than cheesy chips. As the culture’s focus on wellness has deepened, institutions notorious for sweating bodies and racing hearts have evolved to reflect this. Last year, Ministry of Sound announced the [Ministry of Sound Games](https://ministryofsound.com/games/?ref=protein.xyz): an exercise competition for pairs, featuring DJs, ice baths, brand pop-ups, a post-workout social and after-party. _This post is for paying subscribers only._ ### #729 | Aesthetic Stagnation, Pleasure Recession & Vulture Culture URL: https://www.protein.xyz/729-aesthetic-stagnation-pleasure-recession-vulture-culture/ Last updated: 2026-09-04T11:02:45.000Z Following the publication of [Ruby Justice Thelot](https://asterisques.com/?ref=protein.xyz)’s SEED, [Aesthetic Stagnation](https://www.protein.xyz/aesthetic-stagnation/), and learning he was going to be in town from New York last week, we jumped at the chance for him to lead our first in a new series of [LECTURES](https://www.protein.xyz/tag/lectures/). We were kindly hosted at [Ashley Saville](https://ashleysaville.com/?ref=protein.xyz), the eponymous gallery at 193 Fleet Street, which opened in May this year to much acclaim. You can read the write up [here](https://www.protein.xyz/why-are-there-no-new-aesthetics/). In case you missed it, our [STUPID REPORT](https://www.protein.xyz/the-stupid-report/) is now live \[INDIVIDUAL membership required\] and make sure you take our [STUPID TEST](https://stupid.protein.xyz/?ref=protein.xyz) to see what type of intelligent you are. There's also two months of SEEDS for you to catchup on and we've been digging in the archive - revisited Kyle Chayka's SEED from 2015 - which feels more relevant now than ever. Enjoy. --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [Surveillance ChicWhat happens when constant surveillance gets dressed up as a fashion flex?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-86e43db1-cf41-43a0-87d3-62ada9ca8103.png)Protein XYZAlexi Gunner![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-3-2c043fee-54be-4137-9703-1c8c9a688411.png)](https://www.protein.xyz/surveillance-chic/) [Hot World BummerHeat is no longer background noise – it’s shaping culture.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-11d6c899-d986-42b4-a519-7d08365c16f2.png)Protein XYZPhilip Teale![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/download-copy-2-6ab5858d-ad37-417e-9e5b-32223f61b762.gif)](https://www.protein.xyz/hot-world-bummer/) [The Sportification Of EverythingSport is evolving from personal performance into our newest social infrastructure.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-69a31a1b-6136-47a4-8647-00dc252998ec.png)Protein XYZMaaike Schutten![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/5k3ixy-1-d8e931f7-8642-4e41-957e-1d4c9bc89e8a.png)](https://www.protein.xyz/the-sportification-of-everything/) [Festival FatigueHow brands can be a vital support act, instead of trying to steal the show.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-432a7943-931a-40d8-939d-b5ae82a632ec.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Google-Search-Image-1-2604ff5c-6f0e-40ee-be94-5b420c2e0c53.webp)](https://www.protein.xyz/festival-fatigue/) [Neo-Neo-OralityAn extract from our Stupid REPORT on the importance of wonder, uncertainty and the revival of the oral tradition in the AI age.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-66a69011-2828-4cd8-943b-0bacebec93c2.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-Design-1707x1387-2c7fe410-f2d2-4ccf-a68a-8751e271724b.png)](https://www.protein.xyz/neo-neo-orality/) [Age DefyingWhy growing old is a luxury.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-322f6813-d7a1-406e-bab8-2b8862de7909.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-07-28-at-09.37.20-b90890d2-2a56-4dae-aff4-c4bec33c66ee.png)](https://www.protein.xyz/age-defying/) [Stupidly Successful BrandsBest-in-class examples of brands embracing the strange, sensory, and of course, stupid.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-38ef61ae-5e61-47cd-8984-0ead79e40668.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/---Instinct-into-motion.-Human-intention.-Animal-instinct.-Graspifer-and-the-Horse-entwined-in-energy-and-strength.-In-celebration-of-the-Chinese-New-Year.--------@vibramfivefingers-5fbb51fa-5901-4587-af53-8bd31839f1f6.png)](https://www.protein.xyz/successfully-stupid-brands/) [The Pleasure RecessionMore Vice, More Life.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-be20533a-5065-43ee-bc89-5d5ada1d1637.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/4f4e5e68-d232-11ea-88dd-6bec610be4a6_image_hires_122153-1-43b6ebe6-da24-48dc-8167-dd277d26887e.jpg)](https://www.protein.xyz/the-pleasure-recession/) [Windows Of The MindWhy are writers publishing their conversations with AI chatbots?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-363d4aae-fe68-4971-bd92-30008d7f512b.png)Protein XYZSophia Epstein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/35cadf05aac4544161d78e6c72ead8f9-52c6f2d8-0f3a-4ec0-a535-4ebfd816f74d.jpg)](https://www.protein.xyz/windows-of-the-mind/) [Grey AreaA conversation with Al Hassan Elwan and Ruba Al-Sweel of POSTPOSTPOST on the publication of their second printed volume.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-736bda7e-bda5-4553-a708-eedc49f933b0.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/download-1-227ef0bc-7f28-4a73-b893-0f0f9a72096d.gif)](https://www.protein.xyz/grey-area/) [Vulture CultureEveryone wants to be culturally relevant, but what even is culture anyway?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-1eb65883-f947-4b73-80dd-f6f4b0471836.png)Protein XYZClive Martin![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/screenshot_2025-05-22_at_16.11.51-1-1-c5243cb5-80db-4e09-a16a-483101758401.png)](https://www.protein.xyz/vulture-culture/) [Aesthetic StagnationThe economics of aesthetics, cultural debris, and how to visualise the future without just regurgitating the past.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-1da8c2ee-9415-4924-8a4e-183998e78537.png)Protein XYZRuby Justice Thelot![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-08-17-at-16.08.34-ac11795d-577f-4483-ae39-adbe74244bb8.png)](https://www.protein.xyz/aesthetic-stagnation/) [Sounds Of The SeasonThe songs and sentiments of SEED CLUB’S summer.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-dc74a20f-a463-4d52-b120-09503a0c4533.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Sounds-of-the-Season-GIF-A4-Landscape-1-69171b0e-b827-42c2-b162-a1bc58d4f22b.gif)](https://www.protein.xyz/sounds-of-the-season/) [Re: Fwd ThinkingEmail began as async correspondence, had a stint as a status symbol, gave way to instant messaging and birthed the newsletter boom. Now we’re circling back to mail worth waiting for.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-1c7729a5-2721-4d19-b305-c8870b930f06.png)Protein XYZJuliĂĄn Medrano Hoyos![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Sounds-of-the-Season-GIF--1--1-b96fa695-f463-4554-bff4-ddfc4adf265f.gif)](https://www.protein.xyz/re-fwd-thinking/) [Linguistic Homogenisation ≠ Kinda ChicWhy vocabulary is becoming dominated by labels rather than descriptors.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-c123837f-4a65-427f-b606-1b718a7b0ede.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/KINDA-CHIC-TO-STFU-copy-1-521ab845-1ea4-4cca-aef6-1d263fb0b725.png)](https://www.protein.xyz/linguistic-homogenisation-kinda-chic/) --- **ARCHIVE** First published in [Protein JOURNAL #14](https://www.protein.xyz/r/df5ab482?m=35917f52-a0be-4f65-b762-ac75e171d8c6) in Feburary 2015, this piece examines the burgeoning fusion of the virtual and physical world. [Kyle Chayka](https://www.protein.xyz/r/d2782223?m=35917f52-a0be-4f65-b762-ac75e171d8c6) explores the apps [Recho](https://www.protein.xyz/r/7ae8109a?m=35917f52-a0be-4f65-b762-ac75e171d8c6), which enables someone to leave a sound in a specific location for another to find later; [Slight](https://www.protein.xyz/r/749bee7b?m=35917f52-a0be-4f65-b762-ac75e171d8c6), which allows users to write a digital message and pin it to a physical spot; and [Hi](https://www.protein.xyz/r/eb486fcf?m=35917f52-a0be-4f65-b762-ac75e171d8c6), where people can “create textual portraits of the places around them”. As a result, he predicts a future where physical experiences are intensified by virtual ones, with this emerging technology creating a more physical internet. As Alexi Gunner’s [Surveillance Chic](https://www.protein.xyz/r/593d7bac?m=35917f52-a0be-4f65-b762-ac75e171d8c6), Mariella Agapiou’s [Fourth Spaces](https://www.protein.xyz/r/119d65ea?m=35917f52-a0be-4f65-b762-ac75e171d8c6) and Tyla Jurgen's [Rewilding The Internet](https://www.protein.xyz/r/ccefe271?m=35917f52-a0be-4f65-b762-ac75e171d8c6) demonstrates, 12 years on, Chayka’s prediction has become entrenched in reality. [The Internet of PlacesA new wave of apps are bringing digital interaction into the real world. Rather than looking at your computer to see the next stage in the evolution of the internet, you should be looking out of the window.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-bfce1a55-4eb5-42a9-8c8a-b305946979c3.png)Protein XYZKyle Chayka![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/unnamed--6--fb4f8793-9f4a-4f7b-8a0c-32fe502ce6cc.png)](https://www.protein.xyz/the-internet-of-places/) --- --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-03-at-14.39.49.png) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 450+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [Apply to join here.](https://www.protein.xyz/contribute/) ### Why Are There No New Aesthetics? URL: https://www.protein.xyz/why-are-there-no-new-aesthetics/ Last updated: 2026-09-02T08:52:27.000Z Following the publication of [Ruby Justice Thelot](https://asterisques.com/?ref=protein.xyz)’s SEED, [Aesthetic Stagnation](https://www.protein.xyz/aesthetic-stagnation/), and learning he was going to be in town from New York, we jumped at the chance for him to lead our first in a new series of LECTURES. We were kindly hosted at [Ashley Saville](https://ashleysaville.com/?ref=protein.xyz), the eponymous gallery at 193 Fleet Street, which opened in May this year to much acclaim. As the evening began, the chairs, which had been carefully placed around the sculptures, quickly filled, with people perching on the window ledges, and even sitting just beyond the doorway, happy to hear Thelot speak, even if they couldn’t see him. 0:00 /0:32 1× To open the LECTURE, Thelot asks the audience a seemingly simple question: what’s the number one song on the Billboard 100 right now? Taylor Swift, Sienna Spiro, Dolly Parton were all offered and all wrong. Thelot finally reveals the correct answer: Ella Langley’s [*Choosin’ Texas*](https://www.youtube.com/watch?v=nUsrYVxrDwI&ref=protein.xyz). He explains: > “I do this just to make a small point. We’re artists, designers, whatever, making things for people. We should know what people like. So, why are there no new aesthetics? Perhaps because the cultural producers are out of touch with the mass.” Throughout the LECTURE, Thelot welcomed contributions from the audience, such as someone explaining why they prefer one architectural style to another, prompted by Thelot presenting two images: one of the [Seagram Building](https://en.wikipedia.org/wiki/Seagram%5FBuilding?ref=protein.xyz) in New York City, the other of the [Palais Garnier](https://en.wikipedia.org/wiki/Palais%5FGarnier?ref=protein.xyz) in Paris. For the audience member, the Palais Garnier holds greater appeal. “It’s beauty for beauty’s sake, whereas this one \[the Seagram Building\] looks more practical”, they explain. “There’s friction to it \[the Palais Garnier\] in a way; lots of things that have come together that shouldn't have.” This argument outlining one of the theses Thelot would later lay out: **that new aesthetics emerge from synthesis.** Continuing his use of architecture as a medium to explore the development of new aesthetics, Thelot presents the [National African American History Museum](https://nmaahc.si.edu/about/building?ref=protein.xyz) in Washington, D.C. alongside [The Thabo Mbeki Presidential Library](https://mbeki.org/thabo-mbeki-presidential-centre/?ref=protein.xyz) in Johannesburg. The former described as “a great synthesis of almost African vernacular architecture”, with the history of African Americans deeply entwined with Africa. The latter is built from autochthonous minerals and materials and then shaped into curvaceous forms. These two structures illustrating Thelot’s notion of novel aesthetics, from a material, formal and geographical standpoint. At one point in the LECTURE, discussing TimothĂ©e Chalamet’s disparaging comment on arts such as [ballet and opera](https://www.reddit.com/r/changemyview/comments/1rsjsik/cmv%5Ftimoth%C3%A9e%5Fchalamets%5Fcomments%5Fon%5Fopera%5Fand/?ref=protein.xyz), Thelot argues that films have in fact been opera-fied, explaining opera-fication as “the process by which a medium, once dynamic, becomes ossified and its productions become conventional.” Thelot points to Canadian dancer and choreographer [Emma Portner](https://www.instagram.com/emmaportner/?ref=protein.xyz) as a tonic to this: taking the tradition of ballet and shaping it into something outside of its original mould. Before the floor opens to questions, Thelot traverses the work of choreographer [Trajal Harrell](https://betatrajal.org/home.html?ref=protein.xyz), who blends Japanese Butoh (slow and controlled dance-theatre) with Black queer ballroom; the music of the late, great artist and producer SOPHIE; the expansive art of Pierre Huyghe; and the gay NFTs of Dan Keller. “What’s your radically optimistic vision for the future?” one audience member asks. “I spend a lot of time working with AI, and a big part of my conversations at my school involve this idea of AI doom and extinction” Thelot replies. **“But we’re like cockroaches. I think we’re very hard to actually stop."** Considering the famous quote, popularised by cultural theorist and philosopher Mark Fisher: "it is easier to imagine an end to the world than an end to capitalism", Thelot says, "I think I've always been a Fisher hater. I think he's an amazing thinker, but I don't think we should listen to people who are down about what's new in the world.” Joanna Lowry, Protein’s Head of Strategy, shares: "one of the things I find very inspiring, which underpins your great lecture, is that new is an inherently good, positive, optimistic thing. Bruno Latour’s \[the French philosopher and anthropologist\] idea "[We Have Never Been Modern](https://en.wikipedia.org/wiki/We%5FHave%5FNever%5FBeen%5FModern?ref=protein.xyz)" essentially argues we can never really create anything new, we can only pretend to while we make hybrids. So my question is, could there be an optimistic future where nothing is new?” “Right now, you can see this deceleration in politics, which in many ways are pushing against the new,” Thelot responds. “This is especially true in Europe, where this new movement of de-growth challenges the need for constant, radical innovation. **But I see new as replenishing, rather than extracting.**” A final question from the audience asks, “If AI has the ability to make things much cheaper, like designing a video game, what are your thoughts on the risks and benefits of this to mass culture?” “I've heard many sort of proselytisers saying AI will democratise creation. I don't know that creation as an act needs to be democratised. If you wanna make something, there's a pencil”, Thelot offers. “Every single tool has a limited set of capabilities. No matter how hard you try to bend it, break it, hack it, you're still restricted by what your tool can do. **I think a more radical vision of AI making things is making new tools that open up new creative potentials. And that is a future I'm very interested in. You're not making a picture, you're making new paintbrushes.**” Following the LECTURE, the audience had the opportunity to view the gallery’s exhibition – La Belle et La BĂȘte – which Saville explains is principally concerned with the first aesthetic dilemma. She reveals how the term aesthetics was first introduced into our vocabulary in the 18th century when philosophers like Kant were using it to describe the process by which we determine whether something is beautiful or ugly. This then bled into describing the ways we form such judgements. The Beauty and the Beast fairytale was published around the same time as these dialogues, and is a paradigm Saville transposes into contemporary art through the exhibition, which invites five artists – Erika Trotzig, Tess Tomassini, Jason Shulman, Simon Periton, Chantal Goulder – and one writer – Philippa Snow – to respond to the text in its broadest sense. > “I suppose in doing so, I really proved my own point about the critical demise of beauty in contemporary aesthetics,” Saville notes. “Because it's really a show about monstrosity and abjection.” The next LECTURE is already in the works, so make sure you become a [MEMBER](https://www.protein.xyz/#/portal/signup) to be the first to hear about it. | SEED | #8441 | | ---------- | -------- | | DATE | 01.09.26 | | PLANTED BY | PROTEIN | ### Linguistic Homogenisation ≠ Kinda Chic URL: https://www.protein.xyz/linguistic-homogenisation-kinda-chic/ Last updated: 2026-09-01T21:28:10.000Z “I really prefer the word elegance. “Chic” has lost value in its native country — “Chic alors!” cries the street urchin on finding 10 francs in the gutter — and it never had much prestige in England,” Nancy Mitford writes in her 1951 essay for [*The Atlantic*](https://www.theatlantic.com/magazine/archive/1951/12/what-is-chic/641809/?ref=protein.xyz). Ever since chic first crept into the common vernacular – sometime in the mid-1800s – its definition has been slippery and contested. While Marie Solis in [*The New York Times*](https://www.nytimes.com/2026/08/21/style/chic-kinda-tiktok-trend.html?ref=protein.xyz)states, “it has become “kinda chic” to declare the death of the word chic”, the implications of limiting our language to that sourced from our feeds are worth examining. The word chic suffers from the same affliction as the word culture, as Clive Martin laments in the SEED [Vulture Culture](https://www.protein.xyz/vulture-culture/): there’s no synonym that even gets close to its enigmatic mix of nonchalance and glamour. Chic has experienced many iterations in its time: boho-chic, geek-chic, and lest we forget, heroin-chic. The latest update? Kinda chic. While the "kinda chic" trend began ironically – ascribing the essence of chic to something random, nonchalant, unassuming – it’s spun out into the ridiculous and now applied to literally anything, be that having a [low like count](https://www.protein.xyz/ambiguity-maxxing/) or [eating toast](https://www.tiktok.com/@notsirronava/video/7672952932865707294?ref=protein.xyz). Other assertions of "kinda chicness" are too obvious: reading, going to galleries, playing an instrument. Generic cultural activities that haven’t earned a position in chic’s evasive echelons. It seems anything could be bolted onto the "kinda chic" prefix and it would stand. Kinda chic to trim your toenails. Kinda chic to take the bins out. Kinda chic to eat leftovers for breakfast. The trend’s gone so far that our very own [Protein STUDIOS](https://www.proteinstudios.com/?ref=protein.xyz) is now talking about their 8.5 metre ceilings and pink drill being [kinda chic](https://www.instagram.com/p/DcS45xvASoV/?img%5Findex=9&ref=protein.xyz). No one is immune. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-27-at-08.46.22.png) @proteinstudios The most interesting analysis of the trend is not around the word chic itself, but the shrinking of our vocabulary that it's a symptom of. Perhaps there’s significant cultural grounding for why people want to be more chic, but we could swap chic out for cool, niche, iconic or demure, and it would point us in the same direction: a reduced lexicon reduces expression, which reduces [understanding](https://www.protein.xyz/re-fwd-thinking/) and human connection. This is reinforced by [falling reading rates](https://www.theatlantic.com/magazine/2026/08/reading-crisis-postliterate-age/687618/?ref=protein.xyz) and rising [AI influence](https://www.protein.xyz/the-stupid-report/). Earlier this week, a study published in [*Nature*](https://www.nature.com/articles/s41562-026-02549-7?ref=protein.xyz) –"AI writing assistants shrink linguistic diversity and blur personal identity" – confirmed what we’ve been observing: LLMs “homogenise writing style”, with writing becoming less and less varied as AI use spreads. "Kinda chic" precisely illustrates this. _This post is for paying subscribers only._ ### Re: Fwd Thinking URL: https://www.protein.xyz/re-fwd-thinking/ Last updated: 2026-08-27T10:16:06.000Z I remember when I first came across the [Dancing Baby](https://www.youtube.com/watch?v=LlG9yYW6Bi8&ref=protein.xyz). Fellow millennials certainly remember him, he used to show up in our inbox behind some of the most articulate subject lines of the time, something like Re:fwd:Fwd:fwd:re:FWD:fuNNybAby! I watched the video in complete awe, and as I saw this creature dance to the rhythm of that primal chant, I couldn’t help but wonder: how did this land in my inbox? I was, after all, a teenage boy living in the Caribbean permitted no more than thirty minutes of internet per day, and somehow there I was contemplating an uncanny baby in a diaper performing a very stiff cha-cha-cha. I looked at the forward chain and saw hundreds of addresses of which I recognised none, so, as it was the polite thing to do back then, I immediately forwarded it to everyone I knew. While chain emails might not be making a comeback anytime soon, email as a form of correspondence feels particularly special in today’s overwhelmingly “connected” world. It’s (comparatively) slow speed one step removed from letter writing. Letter writing – which humans have been partaking in for at least 4,000 years – puts us in a different state of mind: the sender writes not knowing if the letter will arrive or if it will be answered. The early days of email were much like this: people sometimes spent weeks without checking their inbox, with little urgency involved. As [Joe Muggs](https://www.protein.xyz/contributor/joe/) observes in [SEED CLUB](https://www.protein.xyz/contribute/), just like the revival of vinyl, books and physical media, there's something about email that feels akin to this and primed for a reboot. As the well-reported [Substack](https://www.protein.xyz/messy-human-substack/) newsletter boom demonstrates, there’s an appetite for steadier, more selective forms of communication. Short-form isn’t king. _This post is for paying subscribers only._ ### Sounds Of The Season URL: https://www.protein.xyz/sounds-of-the-season/ Last updated: 2026-08-27T10:20:12.000Z Just like last summer, this year has left us without a unifying anthem; no single song that encapsulates the sentiment of the season. In the summers of years gone by, we had global hits like Sabrina Carpenter's ‘Espresso’ in 2024, or the breakout ‘B.O.T.A (Baddest of Them All)' by Eliza Rose and Interplanetary Criminal in 2022\. There are certainly contenders for 2026’s song of the summer, but no track has managed to achieve the same ubiquity as before. [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community of 450+ researchers, strategists and journalists; cultural experts who sow the SEEDS you read and help deliver projects for Protein [AGENCY](https://proteinagency.com/?ref=protein.xyz). Curious to understand the energy defining summer (and in some cases, winter) 2026 around the world, we asked SEED CLUB what song embodies the past few feverish months for them, and the feelings and movements shaping this sound. While their selections vary widely, one idea reverberates throughout: instead of jetting off, there’s a desire to stay put and embrace the existing power that resides in ourselves, our surroundings and one another. --- ### HEAL by Kinari *Selected by Mithran Samuel in New Delhi, India* Many understand that India banning TikTok in 2020 was a symptom of state-driven Sinophobia (anti-Chinese sentiment), but it's also cut short a burgeoning revenue channel for peri-urban, low-income, non-English-speaking creators. Regardless, post-globalisation cultural exchange persists, a prime example being the high-energy Brazilian phonk musical genre soundtracking Indian block parties, festivals and weddings. I can’t exactly explain why this has happened, but maybe Brazil’s youth unemployment rate – which roughly stands at 14% – resonates with how almost 40% of young Indian graduates are also struggling to find work. Maybe we all just want to let loose. A song that embodies the sentiment this summer for me is ‘HEAL’ from Kinari’s recent record *PEHCHAN*. Kinari is a trans rapper and producer from New Delhi who creates off-kilter, high-reverb trap-hop that’s blazing across the lives and parties of unemployed Indian youth right now. Kinari raps with quicksilver lucidity, reflecting, absorbing and refracting metropolitan life. It’s the song of my multiple-gigs, 20-job-applications-a-week-and-not-hearing-back summer. --- ### Temperature by Sean Paul *Selected by EylĂŒl Bombaci in Istanbul, Turkey* By July, Istanbul has turned into a giant frying pan. To beat the heat, I hydrate myself with as many Aperol Spritzes as possible and escape the city whenever I can. In August, I went to Turkey’s first-ever drum & bass festival, Bass On The Coast, on the island of Burgazada. ‘Temperature’ by Sean Paul captures this summer’s particular stickiness and sweatiness. The song doesn’t avoid the heat but embraces the all-consuming nature of it. Whether the spiking thermostat or political climate, Sean Paul’s easy charm and captivating beats make both feel a little more bearable. --- ### PUTINHO PIRU RODADO by Bia Soull ft. NandaTsumani *Selected by Matheus Dick Lee in SĂŁo Paulo, Brazil* In the Southern Hemisphere, it’s winter right now, a season which has been soundtracked by Bia Soull’s debut album, *PORNOGRAFIA AUDITIVA*. Originally from ParanĂĄ in southern Brazil, the 24-year-old rapper is part of a new generation of female artists talking about sex without shame or restraint. Her perspective is unique: she’s spoken openly about doing sex work in order to make enough money to leave the countryside and move to SĂŁo Paulo to try and make a life for herself. One of my favourite tracks is ‘PUTINHO PIRU RODADO’, which moves from intimate desire into something much bigger: “I can’t stay locked inside your room / I want to fly in the sky, not be a fish in an aquarium.” I love how naturally Soull moves between sex, desire and freedom. This also reflects something happening in Brazil right now: a generation looking inward and finding value in local and personal references, scenes and stories. --- ### Margot Tenenbaum by Brat Star *Selected by Nadia Gopaul in Montreal, Canada* My song of the summer is ‘Margot Tenenbaum’ by Brat Star. I’m obsessed with her orchestration of the mundane. From her vocals, to her subject matter, to how she presents herself, she transforms the everyday into something magical. Like a plain sheet of paper being folded into a fortune teller. In a similar way to how Brat Star makes the ordinary feel extraordinary, this summer feels less about travel or exoticism, and more about cherishing our locality and home. Pleasure found in being far away from buzzy destinations like Marseille or Cape Cod, rather than in the midst of them. Recently in Canada, we’ve had our own Barbenheimer of sorts, with Canadian comedy films *Mile End Kicks* and *Nirvanna the Band the Show the Movie* embraced by my fellow countrymen; a pride that isn’t rooted in nationalism but in celebrating home-grown craft, talent and creativity. In this vein, Canadian filmmaker Sophy Romvari shared how she loves working at her local cinema between projects. In a world that moves so fast, staying put just might be the ultimate summer vacation. --- ### Fuma Fuma (ormeye remix) by Glitter Boy *Selected by Gaia Carnevale in Milan, Italy* Last summer, Milan was deprived of its most important community centre: Leoncavallo. Founded by anti-fascist squatters in a deserted pharmaceutical factory in 1975, Leoncavallo quickly became an essential hub for social movements all over Italy. Somewhere that brought people from all different backgrounds together, and supported those who needed it most. Leoncavallo was an important part of the country’s DIY and protest rave scene, and honouring this, my song of the summer is 'Fuma Fuma' by the punk artist Glitter Boy. There’s a euphoria embedded deep within the track, and which pumps out a sense of bacchanal fun. Glitter Boy’s echoing voice spits out, “Pioltello sembra Ibiza” \[Pioltello looks like Ibiza\], aligning the Milanese hinterland with the Second Summer of Love – summers of the late ‘80s which saw acid house explode and birthed the rave scene as we know it. Glitter Boy sings and we dance in rural abundance, the fragmented city looming on the horizon. As the music rises, we laugh in the face of control. --- ### Lurk by Oklou & Casey MQ *Selected by Wendela Rang in London, UK* My song of the summer is ‘Lurk’ by Oklou and Casey MQ. The song’s ethereal, plucking chords and enchanting rhythm sound like running through magical woodland on a dusky summer night; a sheer white nightdress billowing as my bare feet pad across the forest floor. Back home in Sweden, summer is filled with swimming in deep, cool lakes, and picking tart, juicy berries. The forest is never far away, and is still as spellbinding as it was when I was growing up. ‘Lurk’ evokes that dreamlike haze of childhood. Something potent, yet fleeting. Summer in London has felt far from fleeting this year. The never-ending heatwaves fuelling a strong yearning to rediscover that sense of enchantment that filled the summers of my youth. It also tugs at an urge to get lost somewhere green and wild. --- ### La Nave Del Olvido by JosĂ© JosĂ© *Selected by Emily Harrison in Mexico City, Mexico* Mexico City is a city of sounds; whether it’s fierro viejo coming from a distant van, the whistle of the camotero, or music emanating from a taco puesto. In the summer these sounds are joined by the thunder, lightning and rain of the temporada de lluvias, which turns the skies dark and dramatic almost every afternoon. My song of the summer is fittingly dramatic. First heard on a hazy night in a bar in the city, the performer's heartfelt rendition was entirely captivating and everyone around me was singing along to every word. Genuinely moved, I asked a friend from the city to share with me the song and any others like it. He willingly obliged and proceeded to send the playlist titled 'Drunk Mexican Dad' music. And with that I discovered ‘La Nave Del Olvido’. Gloriously overwrought, the song includes the line that roughly translates to “I would die if you leave”. All rising strings and unfiltered emotion, it captures something I love about Mexican culture; whether laughing, crying, singing or dancing, it's a culture of expression and ‘La Nave Del Olvido’ is a song that needs to be sung out loud. Sadly, JosĂ© JosĂ©'s life had all the drama and sadness of his songs, and he stopped singing in the ‘90s. However, the bar singer regularly busks down a main street in the city, and if you close your eyes, it's almost like the man himself. --- ### Roobaroo by A.R. Rahman *Selected by Garima Katiya in Indore, India* Monsoon has finally arrived in Indore, my hometown. I’ve been cycling in the evenings and also taking very long ginger chai breaks between work. At the same time, the last few days have felt incredibly heavy. My song of the season is ‘Roobaroo’ by A.R. Rahman, which I’ve been playing on an endless loop. It's a song of hope and encapsulates the feeling of the current protest happening in India which started from a [meme](https://www.protein.xyz/do-memes-still-matter/) page and somehow turned into a massive youth-led movement, known as the Cockroach Janta Party (CJP). It’s been incredible to watch young people show up for their rights like this, but it’s also been quite anxiety-inducing. There’s been a lot of doomscrolling, constantly refreshing the news, trying to understand what’s happening. --- ### Friday Morning by Khruangbin *Selected by Finn Bohn in Hamburg, Germany* This summer has been marked by a certain indecisiveness: sunny days gave way to oppressive heat, then cold rain, then muggy cloudy heat, with a few genuinely perfect days somewhere in between. Overall, it felt like a mixed bag, unable to settle on its tempo or energy, yet somehow we managed to make the most of every glimpse of sunshine. ‘Friday Morning’ by Khruangbin reflects this summer’s unpredictable yet uplifting feeling. With its slow, almost sluggish tone, laid-back guitars and vocals drowning in reverb, the song occasionally tries to pick up its pace, but falls away time and time again, sitting back and surrendering control. --- ### Presto from Summer from Vivaldi's Four Seasons by Chloe Chua *Selected by Ben Koh J.R. in Singapore* I hesitate to call Singapore the land of perpetual summer, but we are a tropical island nation one degree north of the equator, so there aren't seasons here like in the temperate climate zone. As Adrian Tan wrote in 1988, "We have our four seasons: the hot and wet season, the hot and dry season, the cool and wet season, and the shopping season. The hot and wet season lasts from December to April. The hot and dry season lasts from May to August. The cool and wet season lasts from September to November. The shopping season, as we all know, lasts all year round." Give or take a one-month drift due to climate change, his observation still holds up nearly 40 years later. In 1984, the Singapore Tourism Board commissioned a promotional video set to a full orchestral performance by the Singapore Symphony Orchestra, coming in at 18 minutes long. So perhaps it's fitting that my song of the summer is Singaporean violinist Chloe Chua’s take on the third movement of Vivaldi’s Four Seasons Violin Concerto, 'Presto from Summer'*.* This kind of music is evergreen to me, with every performer’s rendition breathing new life into it. --- ### BOSS TRIX (BENNY'S SONG) by Nirosta Steel *Selected by Dimas Henkes in Barcelona, Spain* ‘MY SKYSCRAPER’ by Nirosta Steel is a patchworked album of edits and lost songs that Steel’s been working on over the past 40 years. The opening track of the album was originally written and produced for Madonna, but Steel managed to snap it up after she rejected it. ‘BOSS TRIX (BENNY'S SONG)’ from the album has become my song of the summer. Cool and tacky at the same time, it’s a balance of extremes; a liminal space where you can let yourself float and dream. There’s also something fortifying about it, making me feel brave enough to tell someone I love them. In 1999, Steel recorded a live album at an LGBTQ+ bookstore in Taiwan – *COOL FIRE* – which became the first queer album released in the country. This summer’s theme has been about self-knowledge, and is something I’ve noticed a lot of people around me seeking too. This seems to be for two reasons: to understand and develop their own taste, and to care for their mental wellbeing. I’m lucky to live in Barcelona, which is filled with places and spaces that come alive in summer, and surrounded by the sea and mountains, it’s somewhere that holds you while you let yourself free. [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-20-at-01.52.33.png)](https://www.protein.xyz/contribute/) [Click here to join SEED CLUB ](https://www.protein.xyz/contribute/) | SEED | #8438 | | ---------- | -------- | | DATE | 20.08.26 | | PLANTED BY | PROTEIN | ### Aesthetic Stagnation URL: https://www.protein.xyz/aesthetic-stagnation/ Last updated: 2026-08-18T08:30:38.000Z ### I’d like to propose five conditions for aesthetic innovation: 1. New aesthetics exist most visibly in new media. 2. New aesthetics emerge through synthesis. 3. New aesthetics require a philosophy. 4. New aesthetics must be actively sought by audiences. 5. New mass aesthetics require a shared vision of the future. ### My argument is simple: 1. The industrialisation of culture disrupts the cycle of innovation and risk-taking. 2. The past and its artefacts weigh on the future. 3. New aesthetics exist, but mostly in new media. ### When it comes to the industrialisation of culture, there are three main factors: 1. Economics influences mainstream aesthetics more than audience taste. 2. Mass media, for the most part, has been subsumed by finance. 3. In the attention economy, the critic must meet the audience where they are, and that leads to a debasement of the commons and of the audience. --- ### **Revenue Versus Risk** Studying the Bauhaus architects of early 20th century Germany, it quickly becomes evident that they weren’t simply imagining a world in which buildings would be [bereft of ornamentation](https://www.protein.xyz/the-detail-deficit/), they were designing buildings that would be in service to the people who occupied them. A radically novel philosophy which allowed a radically novel aesthetic to emerge. Following this movement, post-war America saw the so-called Rothscrapers emerge as a prominent style of building in urban areas. The Rothscraper has a very distinct form – a kind of staggered skyscraper constructed of sheets of metal and curtains of glass – which sharply rose in popularity largely because its architect, Emery Roth, was known for one particular thing: making buildings that make money. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-17-at-17.15.06.png) Bauhaus Building, Dessau (1925); The Ritz Tower, Manhattan (1926) In this contemporary era, the person most responsible for architectural decisions shifted from the architect to the real estate developer; someone who designs not for architectural splendour or function, but to return cash to whoever has invested in constructing the building. This was something the pragmatic Rothscraper was particularly good at, and fortunately for such developers, as cost became an ever more pressing concern, the price of building materials favoured by modernists also started to decrease: glass, aluminium and steel all experienced price deflation. Meanwhile, labour costs for ornate neoclassical buildings, requiring extensive manual handwork, remained at a premium. The new style, spearheaded by Roth, was not only informed by a new philosophy and aesthetic, but also underpinned by economics. This ethos also crept into [cinema](https://www.protein.xyz/piracys-back/). Over the last 50 years, film sequels have reached the top 10 of box office sales. Previously, original ideas were prioritised, pushed and funded, but as return on investment took precedence for studios, franchises became the safe bet. If you take a look at the box office last year, nine out of 10 were sequels. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-17-at-09.48.11-1.png) In my essay ‘[Mining the Future’](https://www.artforum.com/features/ruby-thelot-science-fiction-559609/?ref=protein.xyz), published by *Artforum*, I write about this from the perspective of science fiction, whereby many of the sci-fi films produced today are basically retellings of breakout stories from the ‘60s and ‘70s. Original sci-fi content enables us to see a new vision of the future, but if we’re still making, and re-making, an endless loop of *Star Wars*, *Star Trek* and *Dune* in 2026, then this projected future is in fact backwards looking, stuck in the imaginings of the past. _This post is for paying subscribers only._ ### Vulture Culture URL: https://www.protein.xyz/vulture-culture/ Last updated: 2026-09-01T21:29:34.000Z Any half decent writer will bemoan the fact that there’s no synonym for the word [‘culture.’](https://www.protein.xyz/culture-isnt-coded/) ‘Heritage’, ‘milieu’, ‘lifestyle’, ‘civilisation’ – none of them quite fit. Calling it ‘the arts’ generally leaves out the human [chaos](https://www.protein.xyz/chaos-control/) element of it all, while ‘scene’ conjures up student paper music reviews. Given how important the concept of culture is, its lack of alternative wordings remains one of the glaring problems in the global vernacular. This leads to an issue of repetition, of clichĂ©, of sapping the word of its inherent power through over-usage. It’s a headache for even the greatest theorists. It seems though, the good people of marketing and advertising have no such compunctions about overusing the word ‘culture’. In fact, they’ve doubled down on it in recent years. It’s the [buzzword](https://www.protein.xyz/tag/dirty-words/), the gold rush, the El Dorado of our times (or perhaps it is just where the people banging the drum for ‘storytelling’ have ended up a few years later). But what does ‘culture’ really mean? And how can brands engage with something so ephemeral; something that refuses to comply with KPIs or be neatly packaged into a deliverable? Despite brands spending [fortunes chasing culture](https://www.protein.xyz/culture-as-casino/) (are you sick of the word yet?), many still feel painfully detached from the world around them. They’re out there, but rare, and suggests that a lot of this culture-mining is way off the mark. You could blame this on the classic issues of tight purses, data-obsessed boardrooms and AI, but I would suggest that many of us are looking at culture in way that is both convoluted and short-sighted, highly-transactional, poorly-considered, and often, completely bizarre. As with any kind of study, the key here is critical thinking. One of the major issues is culture not being interrogated with the right rigour and methodology, or by those who can surface genuinely grounded and fruitful insight. Instead of being questioned, culture is merely chased, resulting in a widespread sense of bafflement when it arrives in its typically intangible forms. _This post is for paying subscribers only._ ### Grey Area URL: https://www.protein.xyz/grey-area/ Last updated: 2026-08-11T09:16:04.000Z Truth has become a negotiation. Feeling trumps fact. Climate change is discussed as if we have no hand in it. For almost three years, [Al Hassan Elwan and Ruba Al-Sweel](https://www.protein.xyz/post-doomerism/) have been investigating how to determine what’s real. From the outset, their line of inquiry was rhetorical by nature of instigating it. The impossibility of their questioning, their quest into the unknown, making it a distinctly human pursuit. The answer they do arrive at however, is a 666-page bible featuring over 60 contributors and the enigmatic Bianca Censori as its cover girl. Weighing in at 1.5 kg, the hefty stack serves as a beefed-up version of [POSTPOSTPOST’s](https://www.instagram.com/postp0stpost/?ref=protein.xyz) signature Instagram carousels, with print utilised as a means to override the algorithm and directly reach those asking the same unanswerable questions. On the publication of the second edition of POSTPOSTPOST, a.k.a. [PPP2](https://postpostpost.com/publication%5Fvolume2?ref=protein.xyz), we spoke with Elwan and Al-Sweel about their ick for ‘hyperreal’, combatting insanity with ambiguity, recursive imagery and [revelling](https://www.protein.xyz/the-pleasure-recession/) in the grey zone. 0:00 /0:49 1× What is real? > **PPP2 sets out to answer an ‘indefensible’ question: ‘what is real?’ What feels real, or perhaps hyperreal, to you right now?** ***Ruba Al-Sweel:*** I could start off with this [heat](https://www.protein.xyz/hot-world-bummer/). This heat is extremely real, as well as all the avenues it opens up about our place in the world and our bodies, what we’ve done to accelerate this and who’s forced to experience more heat than others. That's just off the top of my head, but I think my whole conceit is that the realest thing we could ever imagine is just being in our bodies. There's a quote in my opening notes where I refer to [Bataille](https://en.wikipedia.org/wiki/Georges%5FBataille?ref=protein.xyz) – our favourite edgelord romantic nihilist – who says, “Experience itself is authority.” So in order for us to have a compass on what is real, it’s something we have to experience [viscerally within our bodies](https://www.protein.xyz/successfully-stupid-brands/). ***Al Hassan Elwan:*** I have some beef with the word ‘hyperreal’ or ‘surreal’: all the ways people try to talk about something that’s not real. There was a tweet or TikTok of someone saying, when people say ‘surreal’, what they really mean is just ‘real’, but they're not aware. Real is a pretty loaded term, and of course simulation and real are pretty much always used together, so I think I get this ick when I see ‘hyperreal’ or ‘surreal’ because it’s more about adding layers of spectacle than engaging with the thing itself. > If you’re actually looking for a tangible answer, you'll go insane. ***Ruba Al-Sweel:*** The way we interpret the question ‘what is real?’ is less an endeavour for an answer but more rhetorical, because we’re trying to highlight the impossibility of finding an answer. It’s the impossibility that makes it such a human question. If you’re actually looking for a tangible answer, you'll go insane. It’s also quite a narcissistic question to pursue, to want to reach a solid answer, instead of [sitting comfortably in the unknown](https://www.protein.xyz/ambiguity-maxxing/). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/SnapInsta.to_741757147_18320905567302224_5752579615999631521_n.jpg) The realest of them all _This post is for paying subscribers only._ ### Windows Of The Mind URL: https://www.protein.xyz/windows-of-the-mind/ Last updated: 2026-08-07T10:32:20.000Z In 2021, Vauhini Vara asked OpenAI’s GPT-3 to help her write about her sister. Since her sister’s death, Vara hadn’t been able to do it herself. The then-emerging technology offered an unusual path through the block. This was pre-ChatGPT and the resulting text was novel: a piece titled "[Ghosts: I didn’t know how to write about my sister’s death—so I had AI do it for me.](https://www.thebeliever.net/ghosts/?ref=protein.xyz)" Vara’s words were published in bold, with GPT-3’s contributions beneath in Courier New. Littered throughout were what we now call hallucinations: AI-generated responses that contain something false presented as fact. But, as the story unfurled, the bold sections lengthened, with the final chapter almost entirely made up of Vara’s own words. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-05-at-16.14.04.png) Illustration by Jesse Zhan, source: Ghosts by Vauhini Vara The last paragraph was stirring: > “Once upon a time, my sister taught me to read. She taught me to wait for a mosquito to swell on my arm and then slap it and see the blood spurt out. She taught me to insult racists back. To swim. To pronounce English so I sounded less Indian. To shave my legs without cutting myself. To lie to our parents believably. *To do math. To tell stories. Once upon a time, she taught me to exist.”* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Screenshot-2026-08-05-at-16.14.53-1.png) XRAYS by Lorde Vara had worked through her grief with the language model, and shared that working with the world. At the time, it was provocative – today, sharing your chatbot interactions is becoming something more practical. It’s proof of effort. In the same way, pop stars are pulling the curtain back on their creative processes, like [Charli xcx via her Substack](https://itscharlibb.substack.com/) or [Lorde dropping a 49-track release of raw recording sessions](https://untitled.stream/library/project/s9vE9MvCjdHzXc1QKkxEw?ref=protein.xyz). Brands too are going to great lengths to prove their marketing is human-made – [Apple TV’s new logo was made with sheets of glass](https://www.instagram.com/p/DQsdXtSDpEq/?ref=protein.xyz) and [Google’s Mother’s Day doodle used a real baby’s hand](https://www.instagram.com/reels/DYKRX5sRk3J/?ref=protein.xyz). Taking things a step further, people have started publishing their conversations with AI. _This post is for paying subscribers only._ ### The Pleasure Recession URL: https://www.protein.xyz/the-pleasure-recession/ Last updated: 2026-08-04T20:27:17.000Z Young people are apparently not having sex, or dating, or drinking, or going clubbing. Every other person – well, [1 in 8 Americans](https://www.statista.com/chart/35919/key-figures-usage-and-opinion-glp-1-medication-weight-loss-drugs-in-the-united-states/?srsltid=AfmBOopNhyJA9jazIWH0%5FW3JT3nw6dV2Pf8oyClQ0x1jayLlktQmPMJg&ref=protein.xyz) – is on Ozempic. And looksmaxxing is pushing beauty practices to dangerous extremes, emphasising attractiveness that’s online-approved over fulfilment that’s physically-felt. Looking around, we seem to find ourselves in the midst of a pleasure recession. Our bodies were once thought of as centres for sensory delight, yet they’re now largely seen as systems to optimise and invest in, discussed in the co-opted language of venture capital. A piece published in [*The Guardian*](https://www.theguardian.com/us-news/ng-interactive/2026/jul/26/age-of-decadence-pleasure-ai?ref=protein.xyz) last month defined this state of joyless self-indulgence as the “era of decadence without pleasure”. A culture that views restraint as a virtue to flex. Across human history, bliss has sprung from two primary sources: food and sex. Both release powerful chemicals into our bloodstream: dopamine, endorphins and oxytocin igniting sensations that span euphoria to serenity. But new technology threatens these organic systems, interrupting them with ensnaring loops of shallow, synthetic delights. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/08/Bosch-_Hieronymus_-_The_Garden_of_Earthly_Delights-_central_panel_-_Detai_Man_eating_a_strawberry-_Man_eating_a_cherry-_and_a_man_bending_over_a_fictional_fruit.jpg) Detail from Hieronymus Bosch's The Garden of Earthly Delights (circa 1490 and 1510) We fill ourselves up, yet still crave more. The answer to enduring, satiating pleasure is delayed gratification and an intentional pursuit of it. A theme we explored in our Spring 2026 [BRIEFING](https://www.protein.xyz/friction-forward/), outlining how brands can re-introduce friction to spark more rewarding experiences. Pleasure can be simple, like little treat culture, or grand, like extravagant summers spent on the CĂŽte d’Azur. But what’s increasingly apparent is that pleasure has become more about self-obsession than [collective joy](https://www.protein.xyz/the-year-joy-broke-through/). Brands occupy a powerful position to relight the fire. ### **The Big Eroticism Shortage** The psychotherapist Esther Perel’s book, *Mating in Captivity,* reflects the pattern that she’d kept encountering in her practice: couples, very much in love, but not physically intimate. 20 years on, data shows this dwindling flame has only spread. According to the [Institute for Family Studies](https://ground.news/article/americans-are-having-less-sex?ref=protein.xyz), weekly sexual activity among U.S. adults fell from 55% in 1990 to 37% in 2024, while 24% of 18 to 29 year olds had no sex at all in the past year, doubling since 2010. _This post is for paying subscribers only._ ### Stupidly Successful Brands URL: https://www.protein.xyz/successfully-stupid-brands/ Last updated: 2026-08-03T13:18:49.000Z In his 1983 book, [*Frames of the Mind*](https://www.worldofbooks.com/en-gb/products/frames-of-mind-book-howard-gardner-9780006862901?ref=protein.xyz), Howard Gardner – professor of cognition and education of Harvard University – challenged the notion of intelligence as something singular. Instead, his [Theory of Multiple Intelligences](https://en.wikipedia.org/wiki/Theory%5Fof%5Fmultiple%5Fintelligences?ref=protein.xyz) proposed that intelligence manifests in eight different ways, which each of us possess to varying degrees. Intelligence, and in turn stupidity, is broader and more diffused than we’d been taught. One of these forms of intelligence is physical: a deep connection with our bodies and celebration of their form. As our [Stupid REPORT](https://www.protein.xyz/the-stupid-report/) outlines, intelligence and stupidity are two sides of the same coin; playing into the absurd and surprising might be the smartest thing brands can do right now. The two case studies below demonstrate how brands can be successfully stupid. --- ## I Wanna Bangkok Thailand based fashion brand [I Wanna Bangkok](https://www.iwannabangkok.com/?ref=protein.xyz) have followed their creative impulses from the very start, pushing aside any structured business plans. Their products were initially designed to target tourists but accidentally ended up appealing to Thai youths who were finally seeing queer culture celebrated, not fetishised, by those outside it. The brand doesn’t restrict themselves just to clothes: pop-ups, food collaborations and filmmaking come together to build a 360 sensory world that feeds the imaginations of their fiercely loyal and imaginative audience. I Wanna Bangkok embraces an anarchic approach that’s visceral, like asymmetric underpants or gym bro t-shirts illustrated with ripped bodies and impressive packages. Partnering with Thai ice cream specialist Kintaam, they created a three-boob dessert. A delicious blend of sexy and stupid. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-29-at-10.32.19-1.png) I Wanna Bangkok x Kintaam The brand exists in a potent moment, with buzz building around those who dare to experiment and resist acclimatising to the monoculture that social media and AI enforce. _This post is for paying subscribers only._ ### Age Defying URL: https://www.protein.xyz/age-defying/ Last updated: 2026-07-28T09:55:07.000Z Published in 2015, our [Age REPORT](https://www.protein.xyz/the-age-report/) asked “What does it mean to be old today?”, considering how traditional stereotypes were disintegrating, and neat demographic divisions blurring. 11 years on, the question has become even more pertinent as culture splinters between those trying to prevent aging and those repositioning it as a luxury. In light of the extreme measures people are taking to achieve “longevity”, and refreshed narratives around what it means to grow old, we explore what defying age means today and why brands should embrace the wisdom, freedom and vitality it brings. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-28-at-09.25.16.png) Illustration by Jay Wright from Protein's Age Report By 2030, [1 in 6 people](https://www.who.int/news-room/fact-sheets/detail/ageing-and-health?ref=protein.xyz) in the world will be 60 years or over, the age that was marked as the point of retirement for decades. Making up a significant portion of this cohort will be Gen X, which encompasses those born between 1965 and 1980\. Sandwiched between the Baby Boomers and Millennials, Gen X is often referred to as the “forgotten generation”. As [SEED CLUBBER](https://www.protein.xyz/contribute/) Noelle Weaver points out, it’s a generation frequently conflated with Boomers. She also observed how some older Millennials – born between 1981 and 1996 – are even being labelled as “old”. According to studies from [World Data Lab](https://blog.worlddatalab.com/wdl/beauty-in-the-eyes-of-the-spender?ref=protein.xyz) and NIQ, Gen X is the generation who will hold the top-spending spot across all consumer categories until at least 2033, and which makes up around one-third of total spending within the beauty industry. [Sophia Epstein](https://www.protein.xyz/contributor/sophia/) also pointed out how much wealth Baby Boomers still possess, owning [31% of US wealth](https://fortune.com/article/why-are-baby-boomers-wealthy-when-will-gen-z-millenials-benefit-great-wealth-transfer/?ref=protein.xyz), despite making up only 20% of the population. Yet still, brands are dying to curry favour amongst Gen Z, and increasingly, Gen Alpha, as reflected in this year's [Sephora Kids](https://www.vogue.com/article/the-sephora-kids-arent-going-anywhere?ref=protein.xyz) chaos. The extent to which people are pursuing anti-aging – or in some cases, reverse-aging – is unprecedented, largely attributed to how widely accessible such substances and practices have become. GLP-1s such as Ozempic, which[ 1 in 8 people](https://www.kff.org/public-opinion/poll-1-in-8-adults-say-they-are-currently-taking-a-glp-1-drug-for-weight-loss-diabetes-or-another-condition-even-as-half-say-the-drugs-are-difficult-to-afford/?ref=protein.xyz) in the US are now taking, are the most potent example of this. The deathly pale golden boy of biohacking and aging prevention is Bryan Johnson. The self-proclaimed ["rejuvenation athlete"](https://time.com/collections/future-of-living/7341335/bryan-johnson-longevity/?ref=protein.xyz)’s strict regime is not just about defying aging, but part of his “Don’t Die” philosophy, which has seen him inject his 17-year-old son’s blood into his body, amongst other desperate measures to halt the passing of time. But on the other end of the spectrum is a far more reassuring and refreshing approach to aging. Instead of erasure, it’s being embraced, especially in fashion: Maggie Smith for Loewe in 2023, Christopher Walken for Saint Laurent in 2025, and Gillian Anderson closing for Miu Miu in 2026 – figures whose faces express a life well lived. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-28-at-09.23.21.png) Gillian Anderson for Miu Miu; Stephanie Cavalli for Chanel Opening Matthieu Blazy’s debut Chanel couture show was 50-year-old Stephanie Cavalli, adorned in a sheer suit, with diamond earrings dangling from her grey bob. In subsequent shows, Blazy has made it clear that older models aren’t some sort of marketing gimmick, they “bring a completely different dimension to the clothes,” he said backstage. “They have life; they’ve seen the world.” Fashion commentator Chani Ra expands on this concept in her piece for [*Who What Wear*](https://www.whowhatwear.com/fashion/luxury/older-models-runway-2026?ref=protein.xyz): “The new face of aspiration is rooted in reality,” she writes, “and the brands young women want to buy are those they can grow with.” Ra also emphasises how meaningful representation of women over 40 is for the trans community, noting Dominique Jackson walking for Conner Ives this year and Connie Fleming featuring in a MAC campaign. Actor and trans rights activist Rajee Narinesingh [shared](https://www.pbs.org/newshour/health/transgender-seniors-worry-about-retirement-old-age-amid-wave-of-anti-trans-legislation?ref=protein.xyz) how, “If you see older transgender people, it shows the younger community that it's possible I can have a life. I can live to an older age.” Wearing your age is a badge of honour, not something to conceal. _This post is for paying subscribers only._ ### Neo-Neo-Orality URL: https://www.protein.xyz/neo-neo-orality/ Last updated: 2026-07-23T07:47:49.000Z Christopher Nolan’s adaptation of *The Odyssey* hit the big screen last Friday, the ancient Greek epic retold for modern audiences in Nolan’s beloved IMAX. Homer is widely credited as the author of the tale, having penned it to papyrus at some point between 725-675 BCE. But by this time, the story was already hundreds of years old, with wandering bards having memorised and performed it aloud for centuries. No retelling was the same. The story evolved as it was spoken. Nolan’s iteration lands at a time where the oral tradition is being revived in new forms, manifesting in podcasts, voice notes and parasocial relationships. The essay below comes from our recent [Stupid REPORT](https://www.protein.xyz/the-stupid-report/), and contextualises and dissects this renaissance, something we're calling neo-neo-orality. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Odysseus-Sirens-Vase.webp) Odysseus is tied to his ship's mast to resist the voices of the Sirens on the rocks, ancient Greek vase, circa 480-470 BCE Exploring how information is transmitted and delivered, [Centreless Culture](https://www.protein.xyz/centreless-culture/) by Rina Nicolae assesses the distinct modes of communication that have defined human intelligence: oral speech, handwritten script, print, broadcast media and digital networks. The most recent regime being the the internet, which Nicolae observes replicates culture so rapidly it fractures. Media that’s unstable and uncertain. > “In the regime of the digital network, the shape of culture itself is also morphing into something more similar to that of the oral era. In that sense, \[Marshall\] McLuhan’s “global village” may actually be shaping up to be a web of global villages. Culture takes on the shape of a network.” > – Rina Nicolae, Centreless Culture [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-22-at-21.21.12-1.png)](https://stupid.protein.xyz/?ref=protein.xyz) [Take The Test ](https://stupid.protein.xyz/?ref=protein.xyz) In 1962, Marshall McLuhan’s [*Gutenberg Galaxy: The Making of Typographic Man*](https://en.wikipedia.org/wiki/The%5FGutenberg%5FGalaxy?ref=protein.xyz) laid out how visual culture had come to eclipse the aural and oral. His argument revealed how the invention of the Gutenberg printing press compressed complex oral traditions into something flat, uniform and standardised. Instead of stories being unique to each telling, messages were now manufactured into identical copies. Referencing art curator William Ivins, McLuhan noted how the "visual homogenising of experience" relegates the "auditory and other sensuous complexity to the background." In his text [*Understanding Media: The Extensions of Man* (1964)](https://en.wikipedia.org/wiki/Understanding%5FMedia?ref=protein.xyz), McLuhan crystallises the theory – “the medium is the message”. But due to a typeset error, first editions printed “The Medium is the Massage”. Upon reviewing the copies, McLuhan exclaimed, “Leave it alone! It’s great and right on target!”. As such, there are in fact four possible readings of the final word which the Marshall McLuhan estate clarifies are: “Message” and “Mess Age”, “Massage” and “Mass Age”. Inspired, McLuhan went on to publish a book, this time intentionally entitled [*The Medium is the Massage*](https://en.wikipedia.org/wiki/The%5FMedium%5FIs%5Fthe%5FMassage?ref=protein.xyz)*,* a few years later. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Marilyn-Diptych-1.jpg) Andy Warhol, **Marilyn Diptych*, 1962 from The Andy Warhol Foundation for the Visual Arts, Inc. © Tate 2026 While we’ve been living in the internet age for over 20 years, recent signals suggest a return to orality, with some culture commentators defining this era as "digital orality". Nicolae outlines how digital networks resemble the low fidelity media McLuhan categorised as “cool” media, something that offers minimal sensory data. “Under the informatic regime of the digital network, we return to low fidelity conditions, which means that even as information travels far, meaning and value stay close to home,” Nicolae explains. “This results in a cultural landscape that most closely resembles that of oral, pre-literate societies – a plurality of local niches that maintain coherence for their immediate communities – but this time, with more interconnection between them." Information once again becomes fluid and malleable. This is something the podcast boom encapsulates, and which distinguished philosopher, professor and priest Walter J. Ong would define as "secondary orality" – a medium in which we play passive witness rather than active participant. Donald Horton and R. Richard Wohl's idea of “intimacy at distance” is another way of thinking about it. > “A written text is basically unresponsive. If you ask a person to explain his or her statement, you can get an explanation; if you ask a text, you get back nothing except the same, often stupid, words which called for your question in the first place.” > – Walter J. Ong, *Orality and Literacy* > “Intelligence is not and should never be the elimination of uncertainty. It is the art of staying responsive to life.” > – Janne Baetsen, SEED CLUB The revival of the oral tradition also carries some danger with it. Clever rhetoric disguising stupid, careless thought. Donald Trump is the ultimate brash orator, using alluring language to deploy harmful messages. Critics have even drawn comparisons between Trump’s techniques and Homer's. For example, in Homer’s *The Iliad*, Achilles is referred to as “swift-footed Achilles" to reinforce his defining trait, while Trump would tactically refer to Joe Biden as “sleepy Joe Biden”. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Epitaph-on-a-Tyrant-3.webp) > “Elon Musk is stupid. Even though he’s certainly smart, that 'brilliance' might also trap him in his own certainty, making him act like a complete idiot. I think stupidity is the inability to admit you might not know enough, being unable to question yourself, constantly assuming you’re right and refusing to learn or adapt. Basically the opposite of mental elasticity.” > – Finn Bohn, SEED CLUB Orality is embodied and deeply social, occurring when we’re within earshot of one another, stirring up unexpected conversation and debate. In these environments, admitting uncertainty demonstrates a capacity for knowledge rather than absence of it. AI on the other hand offers instant answers, and is quick to enforces whatever thoughts you plug it with, however stupid. In the neo-neo-oral age, when the process of reaching an answer becomes more precious than the answer itself, brands can act as sites of curiosity, encouraging people to ask stupid questions and wonder out loud. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-22-at-17.53.08-1-1-1-1.png) | SEED | #8428 | | ---------- | -------- | | DATE | 23.07.26 | | PLANTED BY | PROTEIN | ### Festival Fatigue URL: https://www.protein.xyz/festival-fatigue/ Last updated: 2026-07-21T19:33:11.000Z At the beginning of summer, Olivia Rodrigo announced her inaugural [Daisy Chain Fields](https://www.daisychainfields.com/?ref=protein.xyz) festival: a one-day event which will take place in Irvine, California on 29th August, acting as a final curtain to festival season. The all-female line-up boasts heavyweights including Chappell Roan, Stevie Nicks and Katseye, alongside rising stars such as Rachel Chinouriri and Quiet Light. In line with this, all net profits will be donated to organisations supporting and advocating for women and girls, and interwoven with the performances will be education resources, community-led art experiences and fan pop-ups centred around female rights and empowerment. Daisy Chain Fields’ refreshing approach to the festival formula prompted [SEED CLUB](https://www.protein.xyz/contribute/) to reflect on the evolution, and creeping corporate takeover, of these experiences. And ultimately, how brands can bolster cultural events without taking the spotlight away from why people are actually there. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Daisy-Chain-Fields-v0.webp) Brand partners include Depop, Etsy, Taco Bell and Verizon [Sophia Epstein](https://www.protein.xyz/contributor/sophia/) shared how surreal it’s been to watch once indie, grassroots festivals convert into corporate entities: "Reading & Leeds festival become 'Pepsi presents Reading & Leeds', 'Debenhams presents Camp Bestival', 'Klarna presents Latitude', 'Audi presents Wilderness', all the logos incorporated into the festival’s logo.” The identities of these events defined by sponsorship rather than spirit. Looking back on the early days of brands’ involvement in the festival circuit, both Epstein and fellow SEED CLUBBER, Andy McAllister outlined how the presence of telecom brands served a truly useful function. For example, McAllister recalls his experience of Orange at Glastonbury 2000, which installed a phone charging station that was open to anyone, not just those with an Orange SIM. “This was in the days when Orange were still owned by Hutchison Whampoa,” McAllister explains, “and had all these cool extra touches, like fish tanks in their retail shops, and a feng shui consultant who made sure all the spaces had positive energy, before the nightmare of mergers and takeovers that led to it becoming EE.” The experience wasn't shoe-horned or overpowering, it blended in while acting as infrastructure to support the existing ethos of the festival. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-20-at-18.09.43.png) In 2009, Orange launched a Glastonbury app which provided users with stage times and the ability to personalise their own artist schedule Over the years, Glastonbury has continued to resist being dominated by brand sponsors, instead hand-picking partners who align with their unique character, such as Barbour, Land Rover and Co-op. But their collaboration with telecom companies is still crucial to prevent Worthy Farm from becoming a dead zone. Musing on what this means for brands, Epstein considered, “Maybe it hinges on usefulness rather than attempting to show how ‘cool’ you are.” Offering another example of this strategy, she pointed to skincare brand CeraVe at this year’s [Cross the Tracks](https://www.xthetracks.com/?ref=protein.xyz), which handed out free suncream to attendees. It was something considered and relevant, which she says “almost made up for the huge signage”. But for McAllister, Heineken’s sponsorship of [Sonar Lisboa](https://sonarlisboa.pt/en?ref=protein.xyz) last year did not make up for the huge signage. _This post is for paying subscribers only._ ### The Stupid Report URL: https://www.protein.xyz/the-stupid-report/ Last updated: 2026-09-03T11:10:48.000Z Why this topic? Because the tension between human and artificial intelligence is everywhere. Every day brings a new development, and we’re constantly trying to make sense of a dizzying conversation that asks us to see AI as either a tool or a threat to human thinking, creativity and even existence. From Pope Leo’s warning about AI to A24’s partnership with Google’s DeepMind, from surveillance repackaged as a chic accessory to AI products becoming extensions of our bodies, it’s a vast and tangled subject to navigate. There are countless ways to explore this unprecedented and evolving relationship between humans and machines, and what it means for our intelligence. But we think a lot of these conversations have overlooked the other side of the coin: how the meaning – and value – of stupidity changes as AI advances and becomes more deeply embedded in everyday life. > Maybe stupidity isn’t something to fear. In an age saturated with information, perhaps there’s something valuable about not knowing. About not having an answer for everything, but asking better questions instead. About embracing ambiguity and nuance rather than defaulting to rigid, logical thinking. As the American actor and director John Waters put it, "Sometimes, stupid and cute are enough." [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-22-at-21.21.12-1.png)](https://stupid.protein.xyz/?ref=protein.xyz) [Take The Test ](https://stupid.protein.xyz/?ref=protein.xyz) In his 1983 book, *Frames Of The Mind*, Howard Gardner, professor of cognition and education of Harvard University, challenged the notion of intelligence as something singular. Instead, his Theory of Multiple Intelligences proposed that intelligence manifests in eight different forms which each of us possess to varying degrees. Intelligence, and in turn stupidity, is broader and more diffused than we’d been taught. Considering the different brain functions that each lobe executes, we’ve mapped elements of Howard Gardner’s Theory of Multiple Intelligences onto each. This is very much a botched, simplified, probably insulting take on neuroscience and Gardner’s work. But for the purpose of this REPORT, and to explore how intelligence and stupidity manifests in culture and for brands, we've found this a useful framework to adopt. Over 60 risograph soaked pages you’ll find a collection of cultural analysis, brand case studies, strategic considerations and image essays. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-16-at-13.50.39-1.png) At the end, we set out four strategies and 12 tactics for how brands can outsmart AI by being not less, but more, stupid. The full report is available exclusively to INDIVIDUAL and TEAM members, so if you’re not yet a member, you'd be stupid not to sign-up. _This post is for paying subscribers only._ ### The Sportification Of Everything URL: https://www.protein.xyz/the-sportification-of-everything/ Last updated: 2026-07-14T08:00:52.000Z Sport has quietly become one of society’s biggest operating systems. Not just for entertainment, but for identity, belonging and even wellbeing. It influences what we eat, watch, want to look like and aspire to on a global scale. It’s safe to say sport has become one of the world’s main cultural stages. According to *Highsnobiety*, “[Sports are bigger than ever](https://www.linkedin.com/posts/sports-are-bigger-than-music-sports-are-ugcPost-7475517706587467776-MKPS/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAADxIuQBw1Rllaf6WmMO0pu6hAdjuCRt-JU).” No wonder Taylor Swift power-coupled up with American sports royalty, while fashion and sport continue to strengthen each other through collaborations, tunnel walks and walk-ons ([hello, Naomi Osaka](https://www.nytimes.com/2026/06/29/style/naomi-osaka-fashion-wimbledon.html?ref=protein.xyz)). [Fashion houses now dress World Cup teams](https://www.wmagazine.com/fashion/2026-fifa-world-cup-fashion-moments?ref=protein.xyz), from Loewe for Spain to Jacquemus for France. Sport isn’t just borrowing from culture anymore – it’s one of the places where culture gets made. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-13-at-11.27.57.png) Naomi Osaka at Wimbledon; Jacquemus World Cup collection; Loewe travel wardrobe for Spain team > The question isn’t whether sport is influencing culture – it clearly is – but asking: if sport is one of culture’s R&D labs, what shifts in societal needs might we be beta-testing? The current wave of sports culture has made the optimisation of practically anything mainstream, whether it’s your [protein intake](https://www.protein.xyz/food-for-thought/), [performance](https://www.protein.xyz/has-competitive-wellness-gone-too-far/) or sleep scores. It’s all about discipline, self-improvement and strength (as a performance), with every metric ready to be tracked and every biological process seemingly ripe for optimisation. But [performance culture may have reached saturation](https://www.theguardian.com/commentisfree/2026/jun/07/the-health-tracker-backlash-is-here-so-ditch-the-data-and-set-yourself-free?ref=protein.xyz). Once everything can be measured, the missing variable becomes harder to quantify: connection. The signals are everywhere. [Gyms are turning into hangouts](https://www.vogue.com/article/the-wellness-club-is-gen-zs-country-club?ref=protein.xyz), becoming some of the few remaining places where strangers repeatedly encounter one another. Running clubs become dating pools. Athletes use style to express more fluid and interesting ideas about gender. Brands would rather build (or enter) communities than launch classic ad campaigns. Sport and wellbeing are in the midst of a merger. [Innovators like District Vision](https://www.vogue.com/article/cult-running-brand-district-vision-new-la-store-wellness-era?ref=protein.xyz) see sport as a tool for self-exploration, helping people not just perform, but feel better too ([drop by to meditate at their LA flagship](https://www.highsnobiety.com/p/district-vision-store/?ref=protein.xyz)). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/1778142485-district-vision-store-main.jpeg) District Vision meditation at LA flagship On a macro scale, we’re seeing the same shift. In the US, sport has already surpassed religion, music and social media communities as the primary way people experience unity, [according to *Sports Business Journal*](https://leadersgroup-sbj-prod.web.arc-cdn.net/Articles/2026/01/27/cultural-glue-why-sports-is-playing-an-increasingly-central-role-in-american-life/?ref=protein.xyz). Elsewhere, the direction is similar: from [Dutch football](https://www.knvb.com/news/knvb/themes/1491/how-football-brings-10-million-people-together?ref=protein.xyz) describing itself as the country’s largest social network to [British research framing football clubs](https://www.theguardian.com/football/article/2024/may/14/government-should-harness-clubs-to-build-social-connection-report-claims?ref=protein.xyz) as part of cities’ social infrastructure. > In an age of loneliness and fragmentation, sport might be offering exactly what people are looking for: shared rituals, collective experiences and daily opportunities to get out of our heads and into our bodies. If traditional institutions once created belonging, sport is increasingly stepping into that role, creating new forms of connection, community and mental wellbeing. So if we put on our sport goggles ([try these](https://www.protein.xyz/hot-world-bummer/) recommended by marathon runner Harry Styles), what’s next? ### **What if sport culture goes post-tribal?** Sport as an identity vehicle used to be pretty singular: you identified as a runner, football person or yogi and dressed, moved and chanted accordingly ... _This post is for paying subscribers only._ ### Hot World Bummer URL: https://www.protein.xyz/hot-world-bummer/ Last updated: 2026-07-09T08:00:48.000Z Summer 2025 felt like the first summer we struggled to “brand”. Even the conversation around the song of the summer felt shakier than ever. But this year is arguably easier to pin down. Not because we’ve converged on a defining track, aesthetic or movement, but because we’re converging around something else: heat. Heatwaves have already disrupted key moments in the European summer calendar, from the French Open to FĂȘte de la Musique. Across the Atlantic, FIFA was prompted to swiftly reverse a decision to ban reusable water bottles at World Cup stadiums, which would have forced fans to buy water on-site. The tournament has also sparked discussion around mandatory hydration breaks, an unprecedented measure underscoring how seriously football now has to take heat risk. Not all events are so adaptable, though. In the Netherlands, the country’s biggest hard dance festival was cancelled mid-event due to a “code red” heat warning in June, with tens of thousands of campers evacuated overnight. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/WEB_RICK_OWENS.jpg.2500x0_q70-1.webp) Rick Owens SS27 Responding to heat disruption is becoming a key constraint for everyone to consider – not just companies staging events, but product-focused brands too. One sector where the full spectrum of disruption is especially visible is fashion. Paris Fashion Week Men’s SS27 saw houses scrambling to keep guests cool with mist machines, chilled towels, parasols and iced Evian on silver platters, often rescheduling runway times while models sweated through wool, fur and latex. A more proactive response came from Rick Owens, whose show incorporated fountains and mist into the staging itself, sending models out in adidas [ClimaCool looks](https://www.dezeen.com/2026/06/30/rick-owens-adidas-inflatable-aircon-tracksuits/?ref=protein.xyz) with built-in fans and ice vests. This kind of built-in adaptation is already being explored by designers in [places like Singapore](https://vogue.sg/hot-bodies-exhibition/?ref=protein.xyz), where experiments with jade, biomimicry and airflow modularity are being used to engineer thermal regulation directly into clothing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-08-at-15.26.24.png) Jaimus Tailor; Buj Studio It’s the kind of apparel you might associate with science fiction, like the stillsuit from *Dune*, a full-body technical garment designed for desert survival. The franchise, buoyed by Denis Villeneuve’s adaptations, has helped fuel the rise of “desertcore” online – aesthetic references drawn from *Dune*’s otherworldly costumes as well as the palettes and silhouettes of MENA dress traditions. _This post is for paying subscribers only._ ### Surveillance Chic URL: https://www.protein.xyz/surveillance-chic/ Last updated: 2026-07-07T08:00:47.000Z The smart glasses market has truly heated up recently with both Snap and Meta launching flagship products into the space. Last month, Evan Spiegel unveiled [Snap Specs](https://investor.snap.com/news/news-details/2026/Snap-Inc--Debuts-SPECS-Augmented-Reality-Glasses-to-Make-Computing-More-Human/default.aspx?ref=protein.xyz), chunky statement frames promising “a new era in computing”. A few weeks ago, Meta [announced](https://www.meta.com/au/ai-glasses/meta-glasses/kylie-jenner/?srsltid=AfmBOorTjElUPgzwhV%5FFzBPnGM7P7ZI3XKrYSeAwGep-JiVobcGNwql9&ref=protein.xyz) its Starfire model in collaboration with Kylie Jenner, featuring a Kylie-voiced AI assistant alongside a built-in camera. In both cases, the vibe has noticeably shifted. Wearables are no longer positioned as state-of-the-art gadgets for nerds, but as credible fashion accessories for tastemakers. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-06-at-17.24.57.png) Snap Specs Snap invested in artful [black-and-white images](https://www.instagram.com/p/DZ7tAynljSJ/?ref=protein.xyz) of models and celebrities wearing the Specs, shot by esteemed fashion photographer Steven Meiselt, to establish a sense of cultural currency. In contrast to Meta’s previous smart glasses, which leaned into the Wayfarer silhouette favoured by the Silicon Valley crowd, the Starfire edition is slim, oval and sparkly – intentionally designed for the kind of customer who might otherwise flinch at the idea of wearables. The marketing strategy has followed suit, with Starfire positioned for shelf placement alongside regular sunglasses rather than in the gadget aisle, and the fashion press invited to review the product alongside tech journalists. Despite the tech industry’s fervent attempt to shed the stigma around augmented smart glass tech, public pushback and suspicion persist. Surveillance paranoia is nothing new. But as Meta, Snap and, soon, [Apple](https://www.cnet.com/tech/mobile/apple-smart-glasses-development-bumps-reported-delay/?ref=protein.xyz) push us towards a future where everyone is wearing a hidden camera with [built in facial recognition](https://www.wired.com/story/meta-smart-glasses-face-recognition-nametag-connections/?ref=protein.xyz) (potentially tracking and filming others without their knowledge), that paranoia is intensifying. In the wake of Meta’s glossy [launch campaign](https://www.instagram.com/reels/DZ77vz%5FheCZ/?ref=protein.xyz) for the Starfire glasses, criticism has flared online. Commentators have [dismissed](https://www.instagram.com/p/DaA86WWjrIn/?igsh=MWYxZDk4YzhoMnN2bw==https://www.instagram.com/p/DaA86WWjrIn/?igsh=MWYxZDk4YzhoMnN2bw==&ref=protein.xyz) the frames as a “hyper-surveillance state styled by celebrities”, “Cybertrucks for the face”, while others have flagged them as yet another tool that could enable creepy men to covertly film women in public. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-06-at-17.25.16.png) @diet\_prada Meta has previously been [warned](https://www.wired.com/story/meta-ray-ban-oakley-smart-glasses-no-face-recognition-civil-society/?ref=protein.xyz) by civil rights groups that facial recognition in smart glasses could endanger abuse survivors, immigrants and LGBTQ+ people. And by normalising the tech through the stylish sheen of [tasteslop](https://www.instagram.com/p/DaBBg0KjJG0/?img%5Findex=4&ref=protein.xyz), whether by paying fashion influencers or hiring hotshot photographers, the company is effectively attempting to legitimise the arrival of a surveillance state. The unease has intensified to the point that a cottage industry of anti-surveillance solutions has emerged. This ranges from Italian fashion start-up [cap\_able](https://www.instagram.com/capable.design/?hl=en&ref=protein.xyz)’s knitted clothing, whose patterns are engineered to thwart surveillance technology, to [CV Dazzle](https://adam.harvey.studio/cvdazzle/?ref=protein.xyz), a makeup and hairstyling concept devised by technologist Adam Harvey to camouflage wearers from facial-recognition algorithms. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Comp_1-2-2.webp) Cap\_able Design Meanwhile, more and more live venues and clubs are adopting [no-photo policies](https://edition.cnn.com/world/no-phones-concert-crowds-harry-styles-spc?ref=protein.xyz) in an attempt to curb incessant content capture, encourage people to stay in the moment and protect attendees’ privacy. It is a policy that will surely become more difficult to enforce as augmented glasses become more mainstream. Artists, too, are finding inventive ways to spotlight surveillance culture's steady creep into everyday life. Most recently, trip-hop duo Massive Attack replicated Palantir's [facial recognition software](https://www.dezeen.com/2026/06/08/massive-attack-united-visual-artists/?ref=protein.xyz) at their live shows, using custom tech to pick out audience members in real time and display fictional data about them, confronting people with just how much Palantir allows companies and governments to harvest. _This post is for paying subscribers only._ ### #728 | Weird Girls, Artist Corporations & Background Brands URL: https://www.protein.xyz/727-weird-girls-artist-corporations-background-brands/ Last updated: 2026-07-03T15:22:18.000Z We’re surrounded by huge amounts of discourse on human versus artificial intelligence – on how brands and individuals can use AI to amplify creativity rather than replace it. From Pope Leo’s ecclesiastical essay to A24’s recent collaboration with Google DeepMind, the conversation keeps circling the same axis: intelligence, optimisation, enhancement. But at Protein, we’ve been looking the other way. Not toward smarter systems, but toward what AI reveals about our own stupidity – and whether that word might deserve a second look. In an age obsessed with information, what happens to the value of not knowing? Of having fewer answers, and better questions? As John Waters once put it, “Sometimes, stupid and cute are enough.” **You can find the highlights and recording from our STUPID FORUM** [**here**](https://www.protein.xyz/are-you-stupid/)**.** --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [Background BrandsIn an attention economy was built on interruption, the next competitive advantage may be creating something people simply choose to leave on.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-dc5a1682-21e4-4875-acb1-4132436885a3.png)Protein XYZNatalie Podaima![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/LowDemandMediaTaxonomy-NataliePodaima-June26-1-d6e77eca-6deb-4e7a-a85d-563bcd36d019.png)](https://www.protein.xyz/background-brands/) [Hardware With CharacterOld devices reveal what’s missing from technology today.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-6a8fe177-f626-4ba9-9f6d-aa4bdca68681.png)Protein XYZAmir Gamble![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-1-dfc24efa-8edb-42e3-9c73-9ce5db27b08c.png)](https://www.protein.xyz/hardware-with-character/) [The New Weird GirlWhat was once read as social exclusion is now coded as currency and taste.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-7779e360-34a4-462d-bb9e-e16564211270.png)Protein XYZNyx Joy![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Image-1462113222-b7a228a0-0789-4307-b03f-00ac199110da.webp)](https://www.protein.xyz/the-new-weird-girl/) [Artist CorporationsAn interview Yancey Strickler on his latest project – a new legal framework for artists – and what it reveals about the future of the online world.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-f586d72f-603a-4285-a469-aa83d3a255a7.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-06-15-at-22.04.14-ba4a1d2e-904c-40b3-b49d-2cab010c0756.png)](https://www.protein.xyz/artist-corporations/) [Pencil Against The MachineSasha Wizansky’s magazine embraces graphite, paper and constraint – a reminder of what thinking by hand still unlocks.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-8b7f4820-5dac-45ed-8626-a3c25f927d81.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-06-10-at-12.50.55-1-cd06a2fa-2f48-4681-9caa-1403ef196e2b.png)](https://www.protein.xyz/pencil-against-the-machine/) [Broken ProductionA death linked to a Kartik Research scouting trip exposes a fashion industry driven by fast imagery, where the demand for “real” production is outpacing the systems meant to support it.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-76e8779d-335b-4309-ab31-aeb7217151f6.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-06-08-at-18.11.01-c58add30-9e3c-4f63-809c-68e337b9edc5.png)](https://www.protein.xyz/broken-production/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-03-at-15.58.58.png) ### What would you do in a space like this? [Protein Studios](https://www.proteinstudios.com/shoreditch/spaces?ref=protein.xyz) have dropped their rates across July (30%) and August (50%), so if you're looking somewhere to host your next event, [get in touch](mailto:info@proteinstudios.com). --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-03-at-14.39.49.png) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 450+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [Apply to join here.](https://www.protein.xyz/contribute/) [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-22.06.48.png)](https://www.protein.xyz/#/portal/signup) [Become a MEMBER from ÂŁ7/month ](https://www.protein.xyz/#/portal/signup) ### Are You Stupid? URL: https://www.protein.xyz/are-you-stupid/ Last updated: 2026-09-03T11:10:58.000Z We’re surrounded by huge amounts of discourse on human versus artificial intelligence – on how brands and individuals can use AI to amplify creativity rather than replace it. From Pope Leo’s ecclesiastical essay to A24’s recent collaboration with Google DeepMind, the conversation keeps circling the same axis: intelligence, optimisation, enhancement. But at Protein, we’ve been looking the other way. Not toward smarter systems, but toward what AI reveals about our own stupidity – and whether that word might deserve a second look. In an age obsessed with information, what happens to the value of not knowing? Of having fewer answers, and better questions? As John Waters once put it, “Sometimes, stupid and cute are enough.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/images.jpg) That tension opens up harder questions than the industry usually likes to ask. How might AI actually erode our intelligence and creativity as much as it promises to extend them? What even counts as intelligence – can it be measured, standardised, tested – or is it something more slippery and human? And finally: could certain kinds of “stupidity” actually be useful? [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/07/Screenshot-2026-07-22-at-21.21.12-1.png)](https://stupid.protein.xyz/?ref=protein.xyz) [Take The Test ](https://stupid.protein.xyz/?ref=protein.xyz) --- ### Key Quotes > **Y7, an interdisciplinary duo, Hannah Cobb and Declan Colquitt, working across technological anthropology:** We’re really interested in how generative AI resembles itself rather than resembling something a human would make. We’re interested in the nascent aesthetic qualities of the technology, rather than the metric of AI being “good” only when it convincingly mimics hyperreal human-made output. > **Mindy Seu, artist, technologist and author:** This intelligence question is interesting, because I think we have to question the various contexts that these tools are living in. So I think we see a lot of existentialism around AI in the West, because we’ve been seeing a lot of examples of these tools used for creative expression. In other countries, when we see AI technology dealing more with infrastructure, then it can feel like a tactical tool that’s accelerating something very mathematical and easy to apply. I think because I’m a professor at UCLA, I see a lot of students having anxiety around these tools. And we have to question why students are being compelled to use GPTs in the first place. There is an ease of access, of course, but it’s also about the social context we’re in – especially an academic one – where students are incentivised to excel by a very specific metric: the grade. If they’re trying to get a good grade at all costs, and have low bandwidth or limited access to other resources, then of course they’re going to use GPTs to do things quickly and meet those requirements. So we have to look at the social structures that are encouraging speed and efficiency, and consider how we might instead encourage friction, failure and criticality. _This post is for subscribers on the TEAM tier only._ ### Background Brands URL: https://www.protein.xyz/background-brands/ Last updated: 2026-07-15T22:49:57.000Z We talk about attention like it’s binary: you have it or you don’t. The attention economy is built around this assumption, rewarding whatever can hijack the foreground of your consciousness long enough for that moment to become measurable. You scroll until something stops you, and the thing that stops you wins. But some media is meant to occupy a room without becoming the centre of it: rain sound recordings, lo-fi study beats, slime tutorials, kinetic sand compilations, 12-hour train window POVs, the [fish doorbell cam](https://visdeurbel.nl/en/?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/FishDoorbell-1.jpeg) These get sorted into different buckets, like slow media, lo-fi productivity, sensory loops or comfort media, but their core function is the same: media that sits at the edge of attention and adds texture to the room. Something to fold laundry alongside, fall asleep near or use as a small bridge between one state and the next. What gives this media its appeal is what makes it hard to account for: it works by staying peripheral. Someone may barely look at the video, half-hear the playlist or forget the stream is still open, yet still let it give the task a little structure. It’s actively chosen without asking to be actively watched, which is a distinction the capture model was never really built to hold. Research on attention has long been pushing against the all-or-nothing view. Anthony G. Greenwald and Clark Leavitt’s [classic advertising model](https://faculty.washington.edu/agg/pdf/Gwald%5FLeavitt%5FJCR%5F1984.OCR.pdf?ref=protein.xyz) separated involvement into levels: preattention, focal attention, comprehension, elaboration. More [recent attention research](https://www.cesp.org/wp-content/uploads/Advertising-attention-CESP-IREP-white-paper.pdf?ref=protein.xyz) makes a related distinction between a _This post is for paying subscribers only._ ### Hardware With Character URL: https://www.protein.xyz/hardware-with-character/ Last updated: 2026-07-07T22:48:05.000Z Our craving for old hardware isn’t purely nostalgia. It’s a desire for a point of view in a world full of homogeneity. We yearn for devices that stand out over devices that say nothing, leaving old hardware as a go-to choice for this obsession. Alexi Gunner wrote a SEED about how [audiophilia and hi-fi systems](https://www.protein.xyz/wired-tired-desired/) were becoming markers of taste and identity. This interest, alongside another SEED on [retro hardware revival](https://www.protein.xyz/reset-to-real/), is more of a contextual clue than a nostalgia trip: companies used to make distinct design choices, cater to specific audiences and build objects of affection for those communities. Now it’s just a question of which rectangle you prefer. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Artboard-22-2-1.jpg) Hardware 2024 by Reggie James A friend of mine, Reggie James, published a book in 2024 titled *Hardware* (highly recommend!) cataloguing, interviewing and deciphering some of the current trendsetters in the hardware-making industry who are leading these new perspectives. He highlights why “devices are an embodiment of values” and how important that signification is. Hardware from the late 1990s through the early 2010s seems to come from a period of multiple philosophies and perspectives. Whole factions carved themselves out using hardware as an identity marker. Specific groups had their products of choice, but what was even more true was that these products were literal signifiers of belonging. The hardware both informed and was shaped by the communities around it. We had Nokia and its entire ecosystem of strange phones with bizarre shapes for the quirked-up techy. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Nokia-hp-GQ-19May16_pr_b-1-1-1.webp) Source: GQ Sony’s PSP was the most accessible media device for younger teens before they could touch a smartphone, doing more than their parents knew it could. Or take the early iPod Shuffle, a simple music device that also functioned as a wearable accessory. Every brand had a distinct perspective, design language, colour palette, layout, and culture surrounding it that embodied the ethos it represented. That isn’t true today. We see more of a superficial accessorising happening, which feels like the first phase of a broader cultural response to this issue. When the _This post is for paying subscribers only._ ### Stupid FORUM URL: https://www.protein.xyz/stupid-forum/ Last updated: 2026-07-02T14:57:52.000Z As AI becomes embedded in everyday life, we’re exploring how it is reshaping the value of human judgement – and why taste, intuition and imperfection may matter more than ever, for both individuals and brands. We’re bringing together thinkers and practitioners from across culture, technology and the internet to unpack a deceptively simple question that feels increasingly urgent in the age of AI: **are you stupid?** --- Meet the panellists: > [Mindy Seu](https://www.instagram.com/mindyseu/?hl=en&ref=protein.xyz) is an artist and technologist based between Los Angeles and New York. Working across performance, publishing and research, her practice examines online cultures and the histories embedded within the internet itself. Most recently, she published [*A Sexual History Of The Internet*](https://asexualhistoryoftheinternet.com/?ref=protein.xyz), a landmark exploration of desire, identity and power online. > [Clive Martin](https://www.protein.xyz/are-you-stupid/) is a freelance writer whose work has appeared in The Guardian, The New Statesman and The Fence across print, digital and documentary formats. He created the VICE series Big Night Out and is co-founder of Undergrowth, a research agency that combines journalistic instincts with cultural and consumer insight. He sees himself as broadly AI-sceptic, but sometimes uses ChatGPT. > [Y7](https://www.instagram.com/%5Fy7%5Fy7%5Fy7%5F/?hl=en&ref=protein.xyz) is an interdisciplinary duo, Hannah Cobb and Declan Colquitt, based in Manchester, working across technological anthropology and creative R&D. Their work examines how emerging technologies and systems reshape social and cultural fields. They also write cultural criticism for publications and platforms including 032c and Flash Art, as well as running Conclave, a reading group and network connecting artists, theorists and technologists. --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Stupid-FORUM---pope-4.png) The conversation arrives at a moment when AI is rapidly redefining what intelligence looks like. Logic, efficiency and reason are increasingly treated as the ultimate markers of value. But intelligence has always been messier than that. In fact, intelligence may be one of the most over-indexed qualities of the modern era. AI has moved from novelty to daily habit at dizzying speed. People turn to AI not just for information or efficiency, but for judgement. Somewhere along the way, thinking started to feel optional. As more cognitive labour becomes automated, human discernment is taking on new significance. When anyone can generate almost anything, the real value lies in deciding what is worth making in the first place. Even Greg Brockman, one of the architects behind ChatGPT, declared that “taste is a new core skill”. For brands, the implications are important. In a world flooded with AI-generated content, polish becomes cheap. Personality, perspective and cultural fluency become increasingly difficult to replicate. The challenge is no longer producing more, faster. It’s producing something that feels like it was produced by a human. AI is increasingly positioned in opposition to creativity, taste and originality, even as some of technology’s most powerful figures become obsessed with all three. Many concerns surrounding AI can be measured: environmental costs, intellectual property disputes, algorithmic bias, surveillance and warfare. Yet some of the most important questions resist quantification entirely. Even if every practical concern were solved, deeper questions would remain. How does AI change our understanding of intelligence? What does it do to creativity, judgement, curiosity or doubt? This FORUM explores those questions. Not to offer a definitive moral position on AI, but to examine how the technology is reshaping our relationship with intelligence itself. Ultimately, the question isn’t only whether AI is intelligent. It’s what happens when we start outsourcing thought itself. | SEED | #8421 | | ---------- | -------- | | DATE | 24.06.26 | | PLANTED BY | PROTEIN | ### The New Weird Girl URL: https://www.protein.xyz/the-new-weird-girl/ Last updated: 2026-07-09T06:04:01.000Z I had a friend in middle school, who I will call V. We painted denim jackets with craft-store acrylics and swapped shoes during recess, just one shoe each, so we’d have mismatched uniform loafers by the end of the day. V’s feet turned inward when she walked, two small compasses pointing at each other instead of north, and one afternoon the other kids decided this was worth imitating in the hallway: a whole parade of children walking like her, laughing as though her gait were a personal failing rather than simply the way her body worked. On a school trip not long after, I went through my things and realised I’d packed my belongings in a plastic cellophane sack, the semi-translucent kind that crinkles if you so much as breathe near it, while the kids around me carried totes and Herschel backpacks that would, in a few short years, evolve into Neverfulls and Goyards. The headmistress looked at my bag the way you’d look at a unicorn that had wandered into a stable. “Stop being weird,” she said. I understood instantly that the word had just been handed to me as a verdict on class, personality, status and belonging. Weird is a cruel word to a kid. Crueler still when you’re an adult and can still recite every time you were called it. Most people called weird in childhood weren’t hearing it as a compliment. _This post is for paying subscribers only._ ### Artist Corporations URL: https://www.protein.xyz/artist-corporations/ Last updated: 2026-07-03T11:33:45.000Z Yancey Strickler – co-founder of [Kickstarter](https://www.kickstarter.com/?ref=protein.xyz) and [Metalabel](https://www.metalabel.com/?srsltid=AfmBOoo9lgpfmH1sBp9-oZInbsuFbLPV0TJjVwRL0qv1jf3IUARpUDFF&ref=protein.xyz) – is back with his next big idea: [Artist Corporations](https://www.artistcorporations.com/?ref=protein.xyz), a new legal structure designed to reflect how artists and creative collectives actually operate today. At its core, the idea is simple: creative work has already changed, but the systems around it haven’t kept up. So A-Corps have been designed to reflect what already exists in practice – groups of artists forming, dissolving and re-forming across projects, platforms and time zones. Recently passed into law in Colorado, they move beyond the rigid frameworks of traditional LLCs by offering a more fluid model for shared ownership, collaboration and revenue between people working as networks rather than isolated individuals. The proposal arrives as the internet itself continues to fragment. Public feeds are losing their grip, attention is scattering and culture is increasingly produced inside smaller, semi-private spaces – group chats, invite-only channels and creator-led micro-networks rather than open platforms. In that context, A-Corps sit somewhere between law and culture: not just a technical update, but part of a broader shift in how creative life is organised online. They point to a post-platform reality where new kinds of structures are being built to match the way people actually collaborate – and the new, more hidden architectures of the internet where that work increasingly happens. --- > **Protein: Your work around Artist Corporations starts from this idea that artists have been trying to work inside structures that don’t really fit how creative people actually live or collaborate. When did that disconnect first become clear to you?** **Yancey Strickler:** For me, the Artist Corporations work began from two things happening at once. One was seeing the accumulated experience of friends. I was talking to a friend who helps a lot of blue-chip artists, and he was sharing how people kept hiring lawyers over and over again to build essentially the same custom structure for $20,000, and they all ended up trapped in complicated administrative burdens they regretted. There was this sense that people were solving the same problem repeatedly in a very inefficient way. At the same time, I’m part of a small writing collective called the [Dark Forest Collective](https://darkforest.metalabel.com/?ref=protein.xyz). There are about 18 of us, and at the time we had sold six figures worth of books in less than a year, but we had no legal structure underpinning us. We were basically just operating through Metalabel splits and shared money systems. But as the stakes got bigger, I realised we needed some kind of formal structure. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/SnapInsta.to_669782506_17891576976449257_4069927323840688841_n.jpg) > **Was there a moment where you realised the existing options just weren’t going to work?** I started looking at forming an LLC, which is the most vanilla, basic option available, and trying to make an LLC reflect how our group actually worked felt impossible. I was going to have to hire a lawyer, it was going to be complicated and it didn’t feel natural. Thinking about those two experiences together – and also thinking about my early experience with Kickstarter, where we were one of the first public Benefit Corporations (not to be confused with [B Corps](https://www.protein.xyz/is-b-corp-worth-it/)) – I started wondering: could we create a new legal template that better reflected how creative people actually work? Could there be a structure that gave creative people some of the rights traditional corporations get, but that creative work historically hasn’t had access to? > **What does that shift in framing change about how you think about creative work today?** What’s important is that we’ve always approached this from the perspective that creative work is work. Artists aren’t charitable cases. Creativity isn’t some luxury category that deserves protection because it’s special. Our argument is that this is a workforce that has historically been under-equipped and pushed to the margins. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-15-at-17.31.05.png) At the same time, the world has changed. There are far more creative workers now than ever before, and they have enormous economic, cultural, local, and political impact. This law is really about recognising something that already exists and empowering it. It doesn’t cost taxpayers money. Ideally it creates economic growth and stability. I think that framing – approaching this as an entrepreneurial project rather than a charitable one – is what made bipartisan support possible. > **It reminds me of something you said – that “artists don’t deserve pity, they deserve power.” Are you approaching this from a more unsentimental or business-minded perspective? Like: stop treating artists as fragile exceptions?** A little bit. I think about the people whose support we need. What are their concerns? What matters to them? How do those concerns overlap with ours? Rather than trying to change people’s beliefs entirely, I try to meet them where they are and say: “The thing you care about – economic growth, entrepreneurship, stability – we care about that too.” Personally, my taste leans toward less commercial work. I don’t naturally think about art in terms of financial value. But I also recognise that the broader world does – corporations, investors, institutions all do. And creative people often lack the tools, education, or agency to navigate that terrain, so they end up disadvantaged. There’s also a longstanding attitude in creative communities – one I share emotionally – that money and art should remain separate. That engaging with economics somehow contaminates creativity. I understand that instinct, but it doesn’t serve us well. That doesn’t mean I want every artist to become a capitalist. I don’t think that’s the goal. I just want creative people to feel secure – not structurally less stable than someone who pursued a traditional career path. Passing the law is only the beginning. For laws to matter, people have to use them, understand them, and access them. There’s still a huge amount of work ahead. Long-term, this is about creating stronger economic foundations and rights for creative people as a class. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/SnapInsta.to_554824894_17868005691449257_7870047980196385216_n.jpg) > **How much resistance did you face while trying to make this a reality? Was it ideological resistance, or more just bureaucracy and inertia?** There was definitely some resistance. A lot of it came from established lawyers, because their argument is basically: “We can already build custom LLCs for this.” And technically, they’re right. An entertainment lawyer can design a structure that does almost anything. But the problem is that those systems are expensive, complicated, and inaccessible to most creative people. So within the legal profession there was skepticism about whether this was necessary at all. Within the broader creative industries, the response was more like: “We already have ways of doing things. We’ll see if your system works.” Which is fair enough. The strongest resistance really came from the question: “Why isn’t the existing system good enough?” I remember speaking to the head of a major label, and they said: “Our artists don’t need someone like you. We already provide everything they need.” And my reaction was: okay, but what about all the creative people outside your system? What about independent creators? That’s where this comes from. And over time, as people actually begin using A Corps, there will inevitably be disputes, edge cases, and things we wish we’d done differently. That’s normal. My philosophy was to create the minimum viable company structure. Don’t overbuild. Start with something foundational that future generations can improve upon. Because it absolutely will need to evolve. > **Do you think the modern internet creator economy made something like A-Corps inevitable? A lot of creative people today are simultaneously artists, creators and tiny media companies.** Absolutely. The entire profession of being a creator is enabled by technological infrastructure that emerged over the last 20 years. Before that, becoming a writer, musician, or artist usually required passing through gatekeepers. Indie culture existed, but it was less visible and often not economically sustainable. The internet changed that through direct distribution and network formation. To me, networked groups of people are becoming the defining social structure of the 21st century – politically, culturally, economically, all of it. Everything we’ve done through Metalabel Studios – Metalabel itself, Artist Corporations, DFOS – comes from taking those networks seriously. We don’t see online creative communities as hobbies or side projects. We see them as one of the most important forms of human organisation emerging right now. And the question becomes: what happens when you give those groups real tools? Shared ownership, governance, legal rights, money, infrastructure. That’s really what all this work is exploring. > **It sounds like your work – from Kickstarter to MetaLabel to** [**DFOS**](https://www.dfos.com/?ref=protein.xyz) **to Artist Corporations – is all part of the same broader project.** In retrospect, yes. Every project started from genuine curiosity, not from some master plan. But over time I realised they’re all digging into similar questions and operating from similar beliefs. So now I do see them as part of a lineage, even though that wasn’t intentional at the beginning. > **Speaking of DFOS – for people who haven’t gone deep on it yet – how do you describe what it is today, and what it’s becoming?** DFOS – the Dark Forest Operating System – is basically a shared private internet. Imagine a private desktop shared by a group: friends, collaborators, a community, an audience. Inside it are apps you use together – chat, blogging tools, shared folders, collaborative money systems, project coordination tools. It’s really an operating system for creative groups. It came out of five years of working this way ourselves using Slack, Notion, Discord, Mailchimp and dozens of disconnected tools stitched together. We wanted one coherent environment with shared boundaries. Underneath it is a protocol built on decentralised identifiers and open data models that keep your data portable and private. Unlike Slack or Discord, where you adapt yourself to the platform’s fixed tools, DFOS is designed to be modular and open-ended. Communities can shape their own environments. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-15-at-17.18.41-1.png) We opened it publicly just a few weeks ago after living inside it privately for six months. Already we’re seeing record labels, writer collectives, musicians, art communities, and festivals using it. Sonar Festival in Barcelona is using DFOS for part of its community infrastructure. Long-term, I’d love to see it become infrastructure for an independent underground – a network of private creative networks. As AI, surveillance, and platform extraction increase, it’s becoming increasingly risky to share everything publicly online. But the need to connect and collaborate doesn’t disappear. So I think more creative activity will happen in private spaces, with occasional moments of public visibility. That creates a fundamentally different creative economy. > **Back in 2019, when you wrote “**[**The Dark Forest Theory of the Internet**](https://www.ystrickler.com/the-dark-forest-theory-of-the-internet/?ref=protein.xyz)**,” a lot of those ideas weren’t mainstream yet. Looking back, what do you think you got right – and what surprised you?** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/QmVY7U11n2jPzdta8trmkrVH2uw7JGx1BWeKzX5g8uhUmT.jpeg) That essay was really me trying to understand my own emotional relationship with the internet – which has always felt like my first home. I used the metaphor from Liu Cixin’s “dark forest” to describe spaces where it feels unsafe to be seen. That feeling has definitely spread. What surprised me is how improvised and fragmented our solutions still are. People clearly want privacy and intimacy online, but we’re all cobbling together messy stacks of tools to achieve it. As a builder, I think “shared private internets” is actually a huge category that hasn’t been properly defined yet. The core challenge is: how do you preserve the connective power of the internet while also maintaining meaningful control over visibility and identity? That’s what DFOS is trying to explore. When I wrote the essay, I was mostly expressing a feeling. I didn’t yet know what to build in response. What I’ve realised since then is that people still deeply want connection – they just want it in smaller rooms, among trusted groups, with what I call a “minimum viable audience.” That’s where many people feel safe enough to actually be themselves. > **A lot of people seem confused about how to use social media now. Posting online can feel performative and stressful. And with AI and the rise of “dead internet theory,” it feels like some of your ideas have become more relevant.** I think the “[dead internet](https://www.protein.xyz/dead-internet-theory/)” idea is directionally correct. Public internet spaces are increasingly filled with insincere, programmatic content. But people aren’t logging off entirely – they’re just shifting their meaningful interactions elsewhere. They’re in group chats, smaller networks and private spaces. And there’s a huge difference between actively talking with people and passively scrolling. If AI continues advancing, it’s easy to imagine the web browser itself eventually becoming obsolete. Our digital lives may shift toward streams of information we selectively participate in, with very different interfaces than we’re used to now. We’re still extremely early in that transition. That’s why we think so much about protocols, identity systems and durable data structures – because the interfaces may change radically. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-15-at-17.32.54.png) > **Do you feel optimistic?** I do. I believe in human ingenuity. I believe in people’s desire for meaningful experiences and meaningful relationships. I don’t think the internet as we currently know it can fully be “saved.” I think we’re transitioning into something else. AI will trigger internet-scale shifts in how people interact and organise. I can easily imagine that within five years, the way we use technology will feel dramatically different from today. As for our projects: yes, I think DFOS could become a meaningful alternative network for creative communities. And I think A Corps could absolutely become mainstream economic infrastructure within a decade – to the point where people forget they were ever invented. But this is a very long-term project. Honestly, I think of it as a centuries-long project. This first decade is really about establishing the foundation. Over time, the goal is for this to become durable public infrastructure for creative people. So there’s still a long way to go – but it’s a very good start. | SEED | #8419 | | ---------- | -------- | | DATE | 16.06.26 | | PLANTED BY | PROTEIN | ### Pencil Against The Machine URL: https://www.protein.xyz/pencil-against-the-machine/ Last updated: 2026-07-08T00:04:37.000Z AI floods the feed with instant output. [*Pencil Magazine*](https://pencilmagazine.com/?ref=protein.xyz) stays analogue and slow. Created by artist and designer Sasha Wizansky with poet and visual artist Matthea Harvey, the publication is made entirely from graphite pencil and paper – and asks its contributors to work the same way. That means no colour, slick digital effects or infinite tabs open in the background. The result is intimate, strange and deeply human: handwritten essays, sketches, drawings and visual experiments that feel almost oppositional to the frictionless pace of online culture. But Pencil Magazine isn’t simply nostalgic for pre-digital life. It taps into something increasingly visible across culture right now — a craving for analogue experiences, slower attention spans and creative practices rooted in the physical world. As conversations around AI, originality and digital exhaustion intensify – including in our upcoming The Stupid Report, as well as in a recent [SEED](https://www.protein.xyz/stupid-as-strategy/) – the magazine asks a deceptively simple question: what kind of thinking becomes possible when we step away from screens and make things by hand again? Selected by [Stack](https://stackmagazines.com/?ref=protein.xyz) and shipping to all Protein MEMBERS this month, *Pencil Magazine* arrives less as a rejection of technology than as a reminder that creativity can still be tactile, communal and perfectly imperfect. 0:00 /0:25 1× --- > **You designed a magazine around one of the most basic creative tools possible: the pencil. Why the pencil specifically – what does it unlock that digital tools don’t?** **Sasha Wizansky:** We love pencils because everyone already has a relationship to them – we all used them in school. They are cheap, almost universally available and unintimidating. Yet each pencil comes with infinite possibilities. Digital tools are based on grids. Even if the pixels are minuscule, they are built on a gridded scaffolding that directs your work. It is freeing to shed this scaffolding. Using an analogue tool, with all the accompanying friction, facilitates a relationship with your body. With each mark of the pencil, you feel specific feedback – is it scratchy? Smooth? Is the line getting thicker as the point loses its sharpness? The pencil becomes an extension of your hand. There is solid research showing that people learn better when they take notes by hand, and I believe many forms of creative work benefit in the same way. _This post is for paying subscribers only._ ### Broken Production URL: https://www.protein.xyz/broken-production/ Last updated: 2026-06-09T08:00:48.000Z Kartik Research has, in a pretty short space of time, become one of the most closely watched contemporary menswear labels emerging out of India. Founded by Kartik Kumra in 2021, [the brand](https://www.instagram.com/kartikresearch/?ref=protein.xyz) now operates between New Delhi and New York, with global industry recognition that includes two LVMH Prize semi-finalist listings. It has also collaborated with fashion media platforms including the podcast [Throwing Fits](https://www.instagram.com/throwingfits/?hl=en&ref=protein.xyz). In January, a Kartik Research tie appeared on [Zohran Mamdani](https://www.gq.com/story/zohran-mamdani-inauguration-tie-kartik-research?ref=protein.xyz) at his inauguration in New York – a detail that widely circulated online as another marker of the brand’s growing visibility. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/2253647838-1.webp) That momentum was recently overshadowed by tragedy. On May 28th, 26-year-old Divyanshu Joshi, who worked with the brand, died in Kerala during a location scouting exercise for an upcoming shoot. According to reporting from *The Voice of Fashion*, *The Times of India* and *The Hindustan Times*, Joshi had travelled with the Kartik Research team for production work in Kochi. After a shoot at a local theatre, the group moved north of the city for a recce at an abandoned stone quarry, described by [Diet Prada](https://www.instagram.com/p/DZNnWzDlmJH/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) as a site known for its “scenic beauty but also dangerously deep pools,” often referred to locally as “death traps” due to low temperatures and dense “aquatic vegetation”. It was here that Joshi entered the water and drowned. The site, inactive for more than two decades and not open to the public, is now under police investigation. In a statement posted on Instagram on May 31st, Kartik Research said Joshi was “[deeply loved by his team](https://www.instagram.com/p/DZAiOwUN%5F1s/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==),” emphasising his role within the Delhi store and asking for privacy. The brand also stated that swimming was not part of any planned production activity. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-08-at-17.54.37.png) Joshi wasn’t peripheral to the brand’s world – he was embedded in it. For two years, he managed Kartik Research’s Delhi retail store while also appearing in shoots, reflecting a broader structure common in smaller, fast-growing fashion labels where retail, production and creative roles often overlap. In the creator era, there’s barely any space left between the spark and the thing itself. Timelines have tightened, budgets have shrunk, AI has entered the room. What used to take weeks of slow build now unfolds in double time, as production absorbs its own momentum. Brands want cinema, but they want it at the speed of a scroll. The gap between vision and execution thins, until even risk sits uncomfortably close to the brief. Kartik Research sits inside this shift. What began in India as a tightly networked creative practice has expanded into a transnational brand with growing visibility. This is often described as “organic growth”, but in practice it means acceleration: more briefs, more locations, more pressure to deliver realism at pace. Fashion imagery increasingly depends on the appearance of access – to real places, real textures, real life. Location itself becomes part of the aesthetic. Remote or difficult terrain carries cultural value; effort is read as authenticity. The image matters, but so does the sense that it had to be physically earned. That tension has only sharpened as AI-generated imagery becomes more seamless and widespread. The more easily images can be simulated, the more value is placed on proof of physical presence – being there, going there, accessing what feels out of reach. The recce – the process of assessing locations before production – sits outside the visible output but determines much of what is eventually seen. In larger corporate environments, it is governed by formal safety systems; in smaller or independent setups, those structures are less consistent. Behind every image that reads as effortless sits an infrastructure that rarely appears in frame: scouts, fixers, drivers, assistants, freelance crews. Their labour underpins the final image and yet it remains largely invisible. What remains under examination is not only what happened in Kerala, but the system around it. As Diet Prada noted, safety is often deprioritised on smaller shoots under pressure to deliver quickly, with individuals absorbing risk as part of the process. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-08-at-18.20.19.png) Diet Prada on Instagram But this sits within a wider shift across the creator economy: more images being made, more quickly, across increasingly unstable conditions. AI can now generate visuals, references and entire worlds in seconds, yet that hasn’t slowed demand for “real” production – if anything, it has raised the stakes on it. > The result is a culture where speed is default, friction is assumed to have been solved and the labour that makes images possible is pushed further out of view. What this exposes is not just a single incident, but a production system running faster than the safeguards designed to hold it. | SEED | #8417 | | ---------- | -------- | | DATE | 09.06.26 | | PLANTED BY | PROTEIN | ### #727 | Fog, Tweens & Vibes URL: https://www.protein.xyz/727-fog-tweens-vibes/ Last updated: 2026-06-05T12:35:56.000Z What does intelligence (and by association stupidity) mean today, who gets to claim it, and what happens when thinking itself becomes increasingly outsourced to machines? AI has moved from novelty to daily habit at dizzying speed. Increasingly, people defer to AI not just for efficiency, but for judgement. Somewhere along the way, thinking started to feel optional. For brands, this changes the equation entirely. In a world of infinite AI-generated content, polish becomes cheap. Personality, perspective and cultural fluency become harder to fake. The challenge isn’t about speed and producing more. Instead, it’s about producing something that feels distinctly human. **Join us on 1st July 2026 to discuss this and more, as part of the launch of our STUPID REPORT:** [Register Here](https://us06web.zoom.us/webinar/register/WN%5FVo7drDP%5FQNuARTotcw00Ng?ref=protein.xyz#/registration) --- ### **SEEDS** [Stupid As StrategyAhead of our next REPORT, we explore how AI is reshaping the value of human judgement – and the role taste and imperfection continue to play.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-d1a57e57-d7db-4575-a74d-b97865550e43.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/STUPID-0dac03de-490e-4e2e-bd59-d66955130f02.jpg)](https://www.protein.xyz/stupid-as-strategy/) [NeuroaestheticsBrand building that starts in the body, not just the mind.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-777c2843-2e01-40ae-b417-ea7c4fed898f.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/9-1-2e9b7fda-5349-4bac-91eb-1bf043282c8c.png)](https://www.protein.xyz/neuroaesthetics/) [The Fog EconomyWhen systems slow people down, culture reorganises around the illusion of progress.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-2289cd3e-f367-4c67-8fcb-5555e846a817.png)Protein XYZJon Jacobsen![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/4-f9cbb9a1-5da5-43a7-adc2-fe66a9495545.png)](https://www.protein.xyz/fog-economy/) [Dark Mode MerchMerch hasn’t died – it’s just taken a darker turn.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-7a8d482e-c36c-404c-ae0f-9e03cd61e3e7.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-94a86cf3-716c-4261-808f-b7945878a3b9.png)](https://www.protein.xyz/dark-mode-merch/) [Generation TweenAs algorithms rip through traditional tween culture, brands are reasserting the importance of the messy, sometimes awkward inbetween.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-8dc66422-2b67-4810-8ac7-044cae145239.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Tracy-Beaker-BBC-7cf02340-454e-4107-acd6-012c3aa0f70b.webp)](https://www.protein.xyz/generation-tween/) [Vibes GamblingWhy cultural life now runs on constant low-stakes bets on attention, identity and belief.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-293d006c-262e-400a-8e16-e8f1d075cd37.png)Protein XYZSophia Epstein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-3-1-ef3860db-8d61-4423-872b-d5d688992126.png)](https://www.protein.xyz/vibes-gambling/) [The Writer As ImageWhy literary culture increasingly demands visibility, performance and personal branding.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-444d5646-496a-4f79-8db1-cca2b2f39d02.png)Protein XYZIdil Galip![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-2-62f4d180-75e9-4063-b5d7-bcead1c3c090.png)](https://www.protein.xyz/the-writer-as-image/) [Look Away NowIn an era of infinite content, ‘critical ignoring’ is becoming the ultimate cultural skill – and smart brands are learning when not to speak.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-5eb8bb6a-3615-4ab8-9143-fb4f3ed09ab4.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/giphy--1--cba39068-8397-4b65-b60a-2c79cf1a3f1d.gif)](https://www.protein.xyz/look-away-now/) [Inside SEED Club #5What our global community of 450+ cultural experts are currently obsessing over.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-b3d0e412-86fa-4e7f-a684-ab8d965f81d9.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/KIKO-KOSTADINOV-0e62a2e9-d9ca-43bf-b2d2-bd867541cc50.png)](https://www.protein.xyz/inside-seed-club-5/) [Inside SEED Club #6What our global community of 450+ cultural experts are currently obsessing over.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-07fa5bc6-4099-4990-96ef-50d667477d40.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Inside-seed-club-1-1bb2831c-d167-4f41-a22e-1c13dcd84e48.png)](https://www.protein.xyz/inside-seed-club-6/) --- ### **ARCHIVE** *This OBSERVATION doesn't feel like it's 10 years old, but it is. Included in* [*The Currency Report*](https://www.protein.xyz/the-currency-report/)*, it was written by* [*Anna Burzlaff*](https://www.linkedin.com/in/anna-burzlaff-3a753a71/?ref=protein.xyz) *with photos by* [*Jonnie Craig*](https://www.jonniecraig.com/?ref=protein.xyz)*,* [*Viv Vadoliya*](https://www.vivekvadoliya.com/?ref=protein.xyz)*,* [*Drew McGill*](https://drewmcgill.com/?ref=protein.xyz)*.* ### Under the Influence ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-05-at-11.40.43-1-1.png) The landscape of social influence is changing. This means new rules and expectations when it comes to marketing on social media. In 2009, Zoe Sugg decided to start vlogging. The 19-year-old had already set up a blog, but buoyed by other vloggers she wanted to attempt her first film. One of her first successes was “60 Things In My Bedroom”, a video composed of Sugg holding up items from her room. If it sounds simple, it was. The four minute video was twee, wholesome, banal even. At the time of writing this article, Sugg, better known by her blogging name, Zoella, has close to 10 million subscribers, two book deals and multiple brand collaborations. Her rise charts the transformation of a 19-year-old student with a strong West Country accent to a global superstar with legions of fans. It is no mean feat, and the fact that it was social media, in this case YouTube, that got her there, makes it all the more extraordinary. Influencers remain a key mediator between product and consumer. As social media continues to grow, what makes an influencer is changing. As consumers continue to look to their peers and immediate network for inspiration, the power of influencers and influencer content is only set to grow in the future. According to our Currency Survey, 94% of people trust the opinion of individuals over brands. It’s unlikely that the power of the influencer is going to dissipate. The direction it will take, however, is open to speculation. What’s clear is that influencers need to offer more than posed selfies and unimaginative hashtags. Rising cynicism means that brands and influencers alike need to work in tandem. All of this means that offline is still important. Authenticity is rooted in real life. Ignoring it online has become staid and uninspiring. “Some of the biggest influencers in the skate world, for example, are at every party, every shop opening,” says Bickley. “Showing they are a part of the community. That’s what people want to emulate and look up to. So offline and online aren’t mutually exclusive. At best, when they work to their fullest they are completely connected.” [**Continue reading ...** ](https://www.protein.xyz/under-the-influence/) *(paywall has been removed ;-)* [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-22.06.48.png)](https://www.protein.xyz/membership/) [Become a MEMBER ](https://www.protein.xyz/membership/) ### STORE [PROTEIN JOURNAL #15 \[AITOR THROUP\]Whether it’s Amazon commissioning a major television series about transgender fathers, a global fashion designer placing menswear on models of both sexes, or Twitter enabling a new, spirited voice to young feminists, it seems that gender issues are at the fore of our collective consciousness. Dig deeper still, and it c![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-a54be80b-ca17-40b8-9859-3bc4ccdbb096.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot2024-11-29at13.40.56-9f5a96bc-dd03-4f64-8146-59aa646c431c.png)](https://store.protein.xyz/products/protein-journal-15-aitor-throup?ref=protein.xyz) [PROTEIN PINS (SET #1)Lightweight, sturdy, and easy to put on. With a scratch and UV-resistant coating and a glossy finish, these pin buttons are made to last.‱ They come in a set of 5 ‱ Made of tinplate‱ Scratch and UV-resistant mylar coating‱ Glossy finish‱ Easy to put onThis product is made especially for you as soon as you place an orde![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-f26cb323-e655-4872-a471-c23fa99b7c8a.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/set-of-pin-buttons-white-1.25-front-66aa28e36ab32-6b00491e-c2ad-4865-b724-405de01761c5.jpg)](https://store.protein.xyz/products/protein-pins?ref=protein.xyz) [DIRTY WORDS #5 \[NOSTALGIA\]DIRTY WORDS are words that dominate brand and media conversations and whose original meaning has been modified by cultural shifts. We want to take a step back and re-focus on the usage of these words. The goal is not to reach an objective definition of each DIRTY WORD, but to explore concept and context to build a foundation for discussion.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-f9dfbc81-f7be-4aca-b7b1-df8ff922e4a6.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/1-54d6a948-1b4a-4242-a673-9f9b609f1421.webp)](https://store.protein.xyz/products/dirty-words-5-nostalgia?ref=protein.xyz) [PROTEIN JOURNAL #14 \[TELFAR\]We are a generation a lot less motivated by material goods – experiences are what we care about – and we’re struggling to get those at home. Traditionally holidays were the light at the end of the tunnel, the reason to keep slogging away at dull jobs for so many weeks. But now travelling offers more than a brief, sun d![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-174bca4d-203d-4b03-a8c3-b16e90f542b4.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot2024-11-29at14.01.03-fa55f7e1-54c1-45f8-a0c1-e48643af54b4.png)](https://store.protein.xyz/products/protein-journal-14-telfar?ref=protein.xyz) [PROTEIN ECO TOTESay goodbye to plastic, and bag your goodies in this organic cotton tote bag. There’s more than enough room for your Teenage Engineering OP-1, Protein Journals and some groceries.‱ 100% certified organic cotton 3/1 twill‱ Fabric weight: 272 g/mÂČ‱ Dimensions: 40.6 cm × 35.6 cm × 12.7 cm‱ Weight limit: 13.6 kg‱ 2.5 cm wi![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-12f3da56-ad15-430c-bd8f-f05a506a3e84.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/eco-tote-bag-black-front-6732fb5f68c80-8ace530c-6037-4586-b56e-c7b053d15e94.jpg)](https://store.protein.xyz/products/protein-eco-tote?ref=protein.xyz) [PROTEIN JOURNAL #12 \[ES DEVLIN\]You would be forgiven for thinking that the whirr of electric drills and the clang of hammers as the final touches are put on Protein’s new HQ are the reason we’ve decided to look at work for this issue’s report. Well, OK, it played a part. Work, and in particular what makes an ideal workspace, tends to play on the min![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein_logo_alpha_5efad12a-2680-4200-818d-e6c26e1e873f-ac1040ab-d691-41b9-96b3-217ca2a1accf.png)Protein STOREProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot2024-11-29at12.36.34-d67fca31-7901-482c-91fb-cdd72106b2fe.png)](https://store.protein.xyz/products/protein-journal-12-es-devlin?ref=protein.xyz) ### Neuroaesthetics URL: https://www.protein.xyz/neuroaesthetics/ Last updated: 2026-07-09T06:05:44.000Z [Kinda Studios](https://www.kindastudios.com/?ref=protein.xyz) is a neuroaesthetics studio and lab exploring how art, design and environments shape the nervous system. Working across brands, cultural institutions and live experiences, the studio translates neuroscience into sensory design – decoding how we feel, respond and behave in the spaces we move through. Inspired by its [SXSW London](https://www.sxswlondon.com/session/wtf-is-neuroaesthetics-3de6e242?ref=protein.xyz) talk at [Protein STUDIOS](https://www.proteinstudios.com/?ref=protein.xyz) (it is also a [member](https://www.proteinstudios.com/shoreditch/membership?ref=protein.xyz) upstairs) titled WTF Is Neuroaesthetics?, we speak to co-founder Robyn Landau about the science of experience, and why the future of design starts in the body. > **Protein: Tell us about how and why you started thinking about neuroaesthetics as something worth focusing on, and something that became important to you.** **Robyn Landau:** Kinda was founded six years ago. We’re a neuroaesthetics studio and lab, and we founded the company in response to this idea that neuroaesthetics as a field of research was really exploding in academic circles, but nobody was applying it to real-world creative and cultural experiences. Neuroaesthetics looks at the neuroscience of aesthetics, which doesn’t really mean much when you say it like that, but basically it’s about how our brain and body respond to art, culture, design, spaces and environments – all of the sensory ingredients that make up an experience. So the sounds, smells, colours, textures, shapes, densities, movements, performances – all of those things. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Emergence-113-Spring-St-low-res-KH--004.JPG) Emergence​: A Neurosensory Journey for Creative Expansion by Kinda Studios > **What has the research uncovered?** That these experiences, whether we’re conscious of it or not, affect how we feel, act and behave on an unconscious level. They’re kind of hardwired into our DNA. Our brains and bodies are constantly responding to them, which shapes how we feel. _This post is for paying subscribers only._ ### Inside SEED Club #6 URL: https://www.protein.xyz/inside-seed-club-6/ Last updated: 2026-06-03T22:43:08.000Z > *If you fancy joining SEED CLUB, you can* [*apply here*](https://www.protein.xyz/contribute/) ### **Su Luo | Taipei, Taiwan** **What feels distinct about your city right now?** I think the most distinctive thing about Taipei is its blend of traditional and modern elements. As an international city, Taipei is inevitably influenced by global trends, from running culture to rave culture. At the same time, it remains deeply grounded in its own traditions and the original personality of the city, somehow combining both in a way that feels natural. As a result, we are seeing [running gear stores](https://keedan.com/track/2025/07/31/where-to-buy-barefoot-trail-run-equipment-taipei/?ref=protein.xyz) designed with a zen-like, authentic aesthetic, or [rave events](https://www.instagram.com/temple%5Fmeltdown/?ref=protein.xyz) taking place at temples. These contrasts might seem unexpected, but they feel uniquely Taipei. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/1437814.jpg) Temple Meltdown, photographer: Wang Dahow **Are there any emerging trends that feel especially local?** The idea of “Taiwan sensibility” captures one of the most significant cultural shifts happening in Taiwan today. Youth culture is moving away from simply following global trends and instead placing greater value on the characteristics, aesthetics, and ways of life that have been shaped over the past century. Rather than treating the past as something to nostalgically recreate, people are embracing the old and imperfect, finding beauty in authenticity and everyday life. After decades of rapid development and constant acceleration, there is a growing appreciation for essence, simplicity, and a more laid-back pace. **What brands, spaces or communities best capture the spirit of your city today?** Dadaocheng (ć€§çš»ćŸ•) is one place that feels especially alive. Historically, it was one of Taipei’s key trading districts. Today, it still retains that character, with many shops selling dried goods, traditional ingredients, and handcrafted kitchenware. At the same time, a new generation of fashion labels, outdoor brands, cafĂ©s and creative businesses has moved into the area. These newer additions blend seamlessly with the district’s traditional atmosphere, creating a space that feels both rooted in history and distinctly contemporary. **How does your city influence the way you think about culture, creativity or brand-building?** As someone originally from China, Taipei feels very different from broader Chinese narratives. What I appreciate most is its slower pace and its connection to tradition, while remaining open and inclusive. The recent rise of “Taiwan sensibility” reflects this paradox perfectly: it is both emergent and deeply rooted in something old. That resonates with how I think about culture, creativity, and brand-building. Meaningful work takes time. It requires patience, a strong foundation and a deep understanding of what sits at the core. **Anyone that stands out to you at the moment?** [Leo Wang](https://www.instagram.com/leowangmorrison/?ref=protein.xyz), the Taiwanese hip-hop singer-songwriter, is much more than a musician to me. They are a remarkable artist whose work is deeply grounded in local culture while remaining imaginative, playful, and slightly eccentric. I admire the sense of freedom in their work, as well as the way they weave everyday objects and experiences together with humour, irony and sharp cultural observation. [*Su Luo*](https://www.linkedin.com/in/su-luo/?ref=protein.xyz) *is a cultural strategist, semiotic analyst and street photographer* --- ### **EylĂŒl Bombaci | Istanbul, Turkey** **What feels distinct about your city at this moment?** Istanbul has always been a place where people cross paths. It is a city of encounters. But in the past few years, what has been especially inspiring is the growing number of authentic restaurants that embrace the mosaic of people living here. An increasing number of hybrid spaces – coffee shops, galleries, bookshops and bars that reflect the broader “third space” trend – have a disorienting yet fascinating effect. You might arrive for a coffee and not realise how much time has passed as you watch the space transform throughout the day. In the past, this concept was simply a neighbourhood cafĂ© where locals would sit and chat for hours. Now, people seek experiences: hidden places where they might stumble upon a zine launch one day and a DJ night the next. **Are there any emerging trends, movements or shifts that feel especially local?** I see a growing interest in electronic music, particularly in synthesisers. A venue called [NOH Extended](https://www.instagram.com/nohextended/?hl=en&ref=protein.xyz), the larger-format counterpart to the well-known NOH Radio, hosts synthesiser jams every Thursday, allowing attendees to experiment with different synths and play alongside fellow enthusiasts. It is not unusual to hear someone jamming on BarÄ±ĆŸ Manço’s [“Domates Biber Patlıcan”](https://open.spotify.com/track/4HshjcYJdZRymagJGfcJI9?ref=protein.xyz) over a drone synth. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-01-at-14.13.05-1.png) NOH Extended As people increasingly gravitate towards experiences – and as economic pressures continue – there is also renewed interest in handmade crafts. These activities allow people to acquire high-quality items at more accessible prices while spending time with friends. Some say crafting helps people slow down; others simply appreciate the affordability. This growing movement has also encouraged local makers to launch their own brands. What began as a scattered hobby scene has gradually evolved into something larger. Today, local designers, independent makers and small handmade brands come together at a market called [Ana Baba GĂŒnĂŒ](https://www.anababagunu.com/?utm%5Fcontent=link%5Fin%5Fbio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnxCtfDonMDr6gkeaS0vEmgsfAne2DSUf3IBrxriSBkK%5FOoH2hhwALqFljTdU%5Faem%5Fz%5FzZJtGbGl-oXmR0PkE6QA&ref=protein.xyz) to showcase their work. Some visitors find the products overpriced, but that does little to discourage attendance. **What brands, spaces or communities best capture the spirit of your city today?** [Manifest](https://www.instagram.com/m6nifestgirls/?hl=en&ref=protein.xyz) is an iconic girl group that has become a unifying force in contemporary culture. In Turkish, there is an emerging phrase, *kız neƟesi*, which can be loosely translated as “girlhood joy”. It describes a playful, expressive and shared feminine energy often experienced through friendship, intimacy and moments of lightness. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/SnapInsta.to_703720461_18002471861938831_5563444988868934559_n-1.jpg) Manifest Manifest resonates strongly with this feeling. The group has become a contemporary reference point for that energy – not only for women, but for anyone drawn to its confident, expressive, and unapologetically joyful tone. Girl and boy band competitions, including YouTube-based reality shows such as *Big 5 TĂŒrkiye* (where Manifest was formed) and *Metronom Akademi*, have also become part of the cultural landscape. KOMÜNÄ°TE is a new social space in Kadıköy, with a restaurant downstairs and a cocktail bar and event space upstairs. It aims to serve as a home for communities – a place where you can work on your laptop in the morning, have breakfast, attend a talk or a gig in the evening, and end the day with a DJ set and a cocktail on the balcony. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/komunite-terminal-scaled.jpg) KOMÜNÄ°TE [Chills & Quills](https://www.instagram.com/chills%5F%5F%5Fquills/?ref=protein.xyz) is part of a wider literary ecosystem that brings together writers and readers through intimate gatherings, storytelling, and community-led reading events. Beyond that, SALT Galata’s library, the jazz clubs of Beyoğlu, running and rowing clubs in Caddebostan, and ÖykĂŒlendirme Ajansı, a multidisciplinary art collective, are all experimenting with new forms of connection and communication. **How does your city influence the way you think about culture, creativity or brand-building?** Istanbul has never been easy. With a population of nearly 18 million and an often-overburdened transportation system, it is not a particularly comfortable city to navigate. Nor does it offer a ready-made subculture that you can simply adopt as a costume. You have to figure out who you are by collecting fragments from its constantly shifting mosaic – a city that evolves as it responds to pressure, earthquakes, venue closures, and new beginnings. In a sense, you are “frictionmaxxing” all day, every day, from the moment you step outside your home. Yet that friction is also what builds culture and character. In terms of brand-building, it suggests that not everything needs to be figured out from the start. You have to embrace uncertainty and trust the process. Listening to the people you encounter along the way will ultimately teach you more than any strategy. Unleash yourself – you will never walk alone. **Name one or two people that stand out to you at the moment.** Tunc Çakır and Efe Çakır are the brothers behind [Vaemi](https://www.instagram.com/vaemisynth/?ref=protein.xyz), an electronic instrument brand that builds studio-quality synthesisers, pedals, and other equipment. They also run synthesiser-building workshops for analogue synth enthusiasts. Within Istanbul’s growing electronic music scene, Vaemi has become an important space for learning, experimentation, and community-building. [Chef Fatih Tutak](https://www.instagram.com/fatih%5Ftutak/?ref=protein.xyz) represents one of the most compelling directions in contemporary Istanbul cuisine: a fusion of deep regional memory and fine-dining innovation. His restaurant, TURK Fatih Tutak, is a leading example of the new Anatolian wave in culinary arts, where traditional techniques are being rediscovered and reinterpreted. He occupies a unique position between street-food nostalgia and luxury dining, at the intersection of local memory and narrative-driven gastronomy. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-01-at-14.49.42.png) TURK Fatih Tutak [*EylĂŒl Bombacı*](https://eylulbombaci.wordpress.com/?ref=protein.xyz) *is a digital anthropologist, writer and musician.* --- ### **Ana Raucea | London, UK** **What feels distinct about your city right now?** I recently ended up at a Lost Property event – fittingly held at the nightlife venue Lost – where the founder, a shoutout to [Letty Cole](https://www.instagram.com/letty%5Fetc/?ref=protein.xyz), another SEED Club member, said something that stuck with me: there is a growing sense of London patriotism right now, a cultural pride in being a Londoner, and it deserves to be said louder. I’ve lived here for seven years, and hearing those words, I realised I agree. Over the past two years, that feeling has become very real. When people ask where else in the world I’d want to live, my answer is simple: nowhere. We should hear more of that. Alongside the city’s very real challenges, there are so many good things happening too. I think one of London’s greatest qualities is that you can take a day off and simply enjoy it. If you’re visiting or have no idea where to go, check [metropol.world](https://www.instagram.com/metropol.world?igsh=cDRmeDJmd3Y1bGMw&ref=protein.xyz), pick somewhere and just go. Something real will happen. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/SnapInsta.to_706753079_17907836352422449_864505165498713873_n.jpg) Metropol.world Creatively, people are focused on bringing events back in forms that actually make sense for 2026\. We’re seeing a resurgence of art collectives and late-night creative collaborations that reject the rigid structures of the past few years. What’s interesting is that this movement is being reinforced by major institutions too – Tate Late, V&A Friday Late, and the Barbican’s Club Stamina programme all point in the same direction. The large cultural institutions and the small underground ones are pulling together, which doesn’t happen often. To me, that’s a clear sign of momentum. **Are there any emerging trends, movements, or shifts that feel especially local?** Awareness feels like an ongoing movement, and I hope it stays that way. What I keep returning to is how no-phone parties have evolved from being a provocative gimmick when [Lost](https://www.lost.org/main?ref=protein.xyz) first launched into something that is quietly reshaping how we experience social events. On an unconscious level, they’ve trained me not to feel the need to post a night out, even when it’s allowed. As a recent Vogue article observed, going viral isn’t cool anymore. Quite frankly, nobody in my circle aspires to it. It feels connected to what some people call the intention economy. And with that, how could I not mention a third space? [STÜCK](https://www.instagram.com/stueck.ldn/?ref=protein.xyz), founded by Klub Verboten and playbody, brings together a community centred on ambient music, thoughtful curation and slower social rituals. During the day, it functions as a co-working space. In the evening, it becomes a soft club, while also hosting workshops throughout the month. It extends playbody’s body-centred design practice into a setting built around conversation and collective presence. The no-phone element is fundamental to its ethos. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/_MG_0186-Kopie.webp) STÜCK More broadly, London has increasingly embraced Berlin-style no-photography and no-phone policies. Spaces such as FOLD, fabric, Lost, playbody, Palais, Farrago and Mascara Parties all operate within that culture. As playbody recently told *Cold Magazine*, “A city should be allowed to have its secrets,” and it feels like London is finally remembering that. The V&A East Storehouse has already written about [playbody](https://www.vam.ac.uk/blog/east/designing-radical-intimacy-playbody?srsltid=AfmBOoruJJEu1RzvPJPI%5F62lWgrMRATHB1Puquh%5Fp9dVBAqP2aZsG1BO&ref=protein.xyz), describing its work as “architecture not as spectacle, but as infrastructure for survival”. In the broader landscape of East London, playbody stands out as one of the most intellectually rigorous collectives working today. **What brands, spaces, or communities best capture the spirit of your city today?** The spaces that best capture London’s spirit right now are the ones where you can simply exist, spend time with others and operate with a degree of intentional obscurity. [APOC](https://apoc-store.com/?srsltid=AfmBOoqS0Ko-51qY-nUZeoojzw1GNH8btvGZTDRz9iOr%5FZpaQo8Of2N6&ref=protein.xyz) is a multi-brand platform that successfully evolved from online retail into a physical presence. Its London space, tucked away inside Regent Studios near Broadway Market, is brilliantly executed. It's intentionally difficult to find – in the best possible way. You have to enter the studio courtyard, locate the correct lift, and make your way upstairs. The curation is constantly changing, showcasing independent and emerging designers. As co-founder Jules Volleberg recently told *10 Magazine*, the goal is “to grow together without forcing anyone into a pace that doesn’t fit their practice”. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/APOC_STORE_5-2_1400x.webp) APOC [Tramp’s](https://www.instagram.com/tramp.s/?ref=protein.xyz) is another example. Part bar, part venue, part gallery, it was carefully restored by painter Peter Doig and gallerist Parinaz Mogadassi. It operates as a quiet micro-institution, run with maximum intentional obscurity. That’s exactly why it attracts people who genuinely shape culture, rather than those who simply want to be seen. **How does your city influence the way you think about culture, creativity or brand-building?** As a Gen Z 2000-born creative, I grew up experiencing the massive shift into virtual spaces and digital identity construction. Because of that, the return to physical experience influences my creative practice far more than anything online. It's time to acknowledge that building the future has to be about more than trends like “touching grass” or “offline-maxxing”. Lately, I’ve been describing my own creative resistance as fighting *tuberisation*. The term combines the Tube – the London Underground – with the idea of uberising something into a hyper-efficient, transactional service. To me, it perfectly describes how many Londoners now approach relationships, hobbies and everyday life. We’re seeing a cultural shift where people actively tuberise their social circles. If a friendship, date, or hobby requires more than one line change or a journey longer than 30 minutes, it’s often cut from the schedule. Social energy is managed with the same cold logic used to optimise transport networks. To tuberise your life is to remove spontaneity in favour of hyper-scheduled efficiency. Because London is sprawling and expensive, people rarely "just meet for a drink" anymore. Everything becomes optimised. We book pub visits three weeks in advance, send calendar invites, and calculate transit routes down to the carriage door that aligns with our station exit. My inspiration comes from doing the opposite – reclaiming friction, wasted time, and the beautiful messiness of urban life. Fighting tuberisation means choosing human warmth over hyper-efficiency and remembering that London is meant to be a collection of vibrant, chaotic villages, not simply a map of connected platforms. **Anyone that stands out to you at the moment?** [Benni Allan](https://www.instagram.com/benniallan/reels/?hl=en&ref=protein.xyz) is a London-based architect whose work first caught my attention through *Pulse*, an installation at Houghton Festival conceived as a way of connecting people to nature through light, sound and haptics. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/06/Screenshot-2026-06-01-at-15.26.17.png) Pulse by Benni Allan Earlier this year, he opened [All Projects](https://www.instagram.com/allprojectslimited/?hl=en&ref=protein.xyz), a new East London gallery dedicated to collaboration and experimental practice across art, fashion, architecture and design. I had the opportunity, together with fellow Central Saint Martins colleagues, to organise an exhibition there. The sense of community fostered by All Projects is something I genuinely haven't experienced in a long time. The focus is on process, experimentation and uncertainty, rather than simply celebrating the finished artefact. The space regularly hosts talks where practitioners openly discuss the ideas, challenges, and influences shaping their work. In a culture that constantly rewards polished outcomes, it’s refreshing to engage with the messy, unfinished realities behind creative practice. I highly recommend visiting and taking part. [*Ana Raucea*](https://www.instagram.com/anaraucea/?ref=protein.xyz) *is a spatial and experiential designer focused on speculative brand environments and futures, currently completing an MA at Central Saint Martins.* | SEED | #8415 | | ------------ | ---------------------------------- | | DATE | 02.06.26 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | ANNA RAUCEA, EYLUL BOMBACI, SU LUO | !--kg-card-end: html--> ### Vibes Gambling URL: https://www.protein.xyz/vibes-gambling/ Last updated: 2026-07-09T06:12:01.000Z There are many ways to describe the state of the world we’re living in: The Information Age, The Brainrot Era, The Slop Society. But the one that feels most resonant is *The Casino Economy*. We’re no longer [just betting on stocks](https://www.protein.xyz/the-pre-viral-economy/), or on Arsenal to win the league, or even on whether Trump will start a war – we’re gambling with who we are. It sounds a bit dramatic. But influencers – or, more broadly, influential people – are adjusting their opinions and personalities to ensure they’re reaching the biggest audience. Performing conviction, but having none of it. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/e4d8ee58-3e9b-49ed-b488-3b41a99479ba_1600x888.webp) Source: Teddy T.M. Brown's Substack Teddy T.M. Brown calls this “[vibes gambling](https://tedthoughts.substack.com/p/everything-is-gambling)”. In a recent Substack essay, he explains: > “The casino economy is turning cynical people into cultural day traders, constantly repositioning based on which way the sentiment is moving, \[they\] have learned that in an economy where traditional pathways to stability have collapsed, the only rational response is to treat everything as a bet that they can get on the end of.” Brown points to the Nelk Boys, YouTube comedians known for pulling pranks, interviewing Benjamin Netanyahu, or Tucker Carlson openly criticising the Trump administration after vocally working to get the orange guy elected. “\[Carlson\] is not going through some sort of political awakening,” Brown writes, “but rather looking out across the country and seeing which ways his audience is leaning.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/IMG_6610-3.jpg) Nelk Boys It’s a level of performance above what we’re used to seeing on social media. And it’s the same tactic used by many of the influencers Louis Theroux interviews in his [*Welcome To The Manosphere*](https://www.netflix.com/title/81920687?ref=protein.xyz) documentary. One of them, Harrison Sullivan, aka HStikkytokky, tells Theroux: “I’m doing it for money... if I’d just done good things, I would never have really blown up on social media in the first place.” _This post is for paying subscribers only._ ### Inside SEED Club #5 URL: https://www.protein.xyz/inside-seed-club-5/ Last updated: 2026-07-07T23:05:53.000Z ### **Hyoeun Kelly – LA, US** **What feels distinct about your city right now?** People are going out more, seeking experiences and forming new relationships. Cafes, bars and restaurants seem to be opening every month. What I find interesting is how this is attracting brands that genuinely view LA as a long-term cultural investment. They’re speaking to a younger generation that wants to be more intentional about how they consume and where they direct their attention. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-26-at-15.18.24.png) Kiko Kostadinov Los Angeles I often think about the “creative class” theory, popularised by urban economist Richard Florida in his 2002 book *The Rise of the Creative Class*, which argues that human creativity is the primary driver of modern economic growth. You can see echoes of that idea in the way urban infrastructure shapes culture—through artist studios in downtown LA, tech companies opening hubs in Culver City, and the ecosystems that form around them. It feels like the cyclical nature of culture is especially visible in LA right now, where the rise, decline and revival of trends and ideas seem to be completing a generational cycle. **Are there any emerging trends, movements or shifts that feel especially local?** Many different players – fashion brands, galleries, and local community spaces – are all gravitating toward experience as a form of cultural anchoring. Not something flat or static, but something you have to show up for, something shaped by the space itself. While not necessarily “emerging,” this feels particularly specific to LA. Dior staging its Cruise 2027 show at the newly opened David Geffen Galleries at LACMA with Old Hollywood motifs, Julia Stoschek resurrecting the [Variety Arts Theatre](https://www.interviewmagazine.com/art/how-the-julia-stoschek-foundation-resurrected-los-angeles-forgotten-theater?ref=protein.xyz) for her US debut, and a 99-cent store or a boarded-up Sizzler on [Wilshire](https://wilshireonline.net/?ref=protein.xyz) becoming exhibition spaces – all point to the same idea: architecture and venue functioning as the medium itself. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/4-2048x1365-1.jpg) **What a Wonderful World: An Audiovisual Poem* at the Variety Arts Theater At the same time, more community-driven brands and spaces such as [USAL](https://www.instagram.com/usal.project/?ref=protein.xyz) and [District Vision](https://www.instagram.com/districtvision/?ref=protein.xyz) are bringing together run-club participants and wellness-minded communities around something that feels like genuine scene-building rather than lifestyle branding. This same impulse is visible across many major cities right now, but something about LA makes it feel especially urgent. **How does your city influence the way you think about culture, creativity or brand-building?** LA is a melting pot where you can find small pockets of niche communities while simultaneously feeling that the city doesn’t offer enough – and I think that contradiction is the point. Navigating contradictions builds resilience. Wildfires, labour strikes, galleries and stores closing under shifting economic pressures, the car as your primary space for thought. What I take from that, and into how I think about culture and brand-building, is that creativity here is rooted in a desire to connect and preserve. You see it in immigrant communities, in people chasing a dream (I know that sounds clichĂ©, but it’s true), and in the cross-disciplinary work emerging across music, film, and tech. Culture seeps into people’s work in ways that create space for genuine experimentation, and that’s what I find most inspiring about being here. [*Hyoeun Kelly*](https://kivestudio.com/?ref=protein.xyz) *is a LA-based curator whose practice is rooted in human-centred design and the systems that shape how we experience culture, producing experiential events, temporary installations and exhibitions.* --- ### **Pietro Leonardi – Milan, Italy** **Creatively, socially, culturally – what feels distinct about Milan at the moment?** What I find interesting at the moment is that Milan seems to have reached a saturation point in branded production and influence. During the post-Covid period, the city’s cultural offering expanded at an unprecedented pace, reinforcing its reputation as Italy’s most creatively attractive city. Recently, though, something has shifted. During the last Design Week, there was a widely shared feeling that major players – especially fashion houses with significant spending power – had taken over the visibility once reserved for independent collectives and smaller creative forces that rely on that week to break through. This dynamic has been building for a few years, but it now seems to have reached a plateau. The word on the street is that everything has become oversaturated and hyper-produced. What comes next is the most interesting part: whether the scene continues to consolidate around these dominant forces, or whether creative energy disperses once again into smaller, more independent ecosystems. **What emerging trends, movements or shifts have caught your eye?** I think there’s a circular movement in motion – fitting for a city architecturally built in concentric rings, expanding outward through its ring roads. Experimental electronic music performances seem to have absorbed the cultural position that independent art spaces occupied in the 2010s. Over time, the two worlds have gradually exchanged practices and modes of operation. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-26-at-09.58.26-1.png) As a result, the art world now appears to occupy a position closer to what traditional luxury fashion once represented: more industry-facing and slightly more exclusive. Meanwhile, luxury fashion has gone fully mass. Media outlets such as *nss* *magazine* cover the reshuffling of creative directors at major fashion houses in a way that feels almost speculative, not unlike football transfer news. In turn, fashion is exposing broader audiences to more experimental creative languages, completing the circle by bringing less accessible art forms – such as listening-oriented electronic music – into wider cultural visibility. **What brands, spaces or communities best capture the spirit of your city today?** [Fondazione Prada](https://www.fondazioneprada.org/?lang=en&ref=protein.xyz) is by far the cultural institution that best captures the spirit of Milan today. Originating from a fashion label, it brings together art, cinema, music and science under a coherent vision within a space located in a formerly industrial area of the city. Last year marked the 10th anniversary of its Largo Isarco venue. Over the past decade, it has developed a multidisciplinary programme that positions it as a place for cultural education across diverse audiences. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/01Fondazione-PradaPhoto-Bas-Princen.1506076673.1964.jpg) Fondazione Prada Two agencies also stand out for using music as a platform to operate across different cultural layers. [Threes Productions](https://www.threesproductions.com/?ref=protein.xyz) and [Other Experiences](https://www.instagram.com/oexp.works/?ref=protein.xyz) both embody a multidisciplinary approach to cultural production that feels rooted in a shared vocabulary. Their work combines curatorial music programming with performances, brand activations, and listening sessions, all shaped by a distinctive and recognisable point of view. [*Pietro Leonardi*](https://www.instagram.com/peterlnrd/?ref=protein.xyz) *is a freelance social media strategist and researcher. He contributes to a range of print and online publications, focusing on music, media and contemporary culture.* --- ### **Lenny SorbĂ© – Paris, France** **What’s standing out in Paris?** The energy. You could feel it building over the past few years, and now people abroad genuinely see how vibrant Paris has become. They see how much we love and support our own music, how exciting the parties and events look, and it creates a sense of FOMO – as if they need to come and experience it for themselves. There’s a feeling that if you’re not paying attention to what’s happening here, you’re missing out on something special. What’s interesting is that this feeling is still relatively new. For the longest time, I felt like we were the ones looking elsewhere, almost envying what was happening abroad. Paris, France, and the culture that came with it often didn’t feel like “enough” for many Parisians. You can see this shift reflected in the evolution of FĂȘte de la Musique. What began as a deeply local celebration has become a major global event that brands and international artists actively want to be part of. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/1087018-fete-de-la-musique-2024-concert-de-rock-hard-rock-et-metal-sur-la-place-saint-michel-a-paris-1.jpg) FĂȘte de la Musique I also think that young people in Paris – particularly those from African and Caribbean backgrounds – have fundamentally reshaped what “French culture” means. They created a version of it that reflects their realities, something they can embody, relate to, and genuinely take pride in. That has made a huge difference. **What brands, spaces or communities best capture the spirit of your city today?** I feel like Paris’ soft power is currently being driven by the African and Caribbean diaspora, and there are a few key players who embody that particularly well. In fact, I don’t think most of them had to consciously “understand” it – they’re part of these communities themselves, so their identities, perspectives, and ways of operating naturally reflect that reality. I’m thinking of [Yardland Festival](https://www.instagram.com/yardland%5F/?ref=protein.xyz), for example. They’re not necessarily chasing the biggest names for their line-up, but they have a clear understanding of why they’re organising a festival and who they’re doing it for. As a result, every decision feels culturally relevant and intentional. 0:00 /0:25 1× Yardland Festival There’s also [L’Union de la Jeunesse Internationale](https://unitedyouthinternational.fr/?ref=protein.xyz), which remains one of those places you simply can’t overlook. It carries a real legacy – a cultural centre in BarbĂšs that took over a building formerly occupied by a major department store popular with working-class communities. Today, it hosts a wide range of emerging brands and creatives, and the entire space feels deeply community-driven. The same could be said for [La Maison de la Conversation](https://www.google.com/search?q=la+maison+de+la+conversation&oq=La+maison+de+la+Conversation&gs%5Flcrp=EgZjaHJvbWUqCggAEAAY4wIYgAQyCggAEAAY4wIYgAQyDQgBEC4YrwEYxwEYgAQyCAgCEAAYFhgeMggIAxAAGBYYHjIICAQQABgWGB4yCAgFEAAYFhgeMgYIBhBFGDwyBggHEEUYPNIBBzY3OWowajSoAgCwAgE&sourceid=chrome&ie=UTF-8&ref=protein.xyz). It may be less well known and even more local, but it shares that same spirit of openness and collective engagement. I also enjoy attending events organised by the French R&B community through platforms such as [R&B Renaissance](https://www.instagram.com/rnbrenaissance/?ref=protein.xyz). The atmosphere feels distinctly Black, genuine and caring, shaped by people who are deeply passionate about the culture they’re building. **Name one or two people that stand out to you at the moment.** The first person who comes to mind is [Yasmine Mady](https://www.instagram.com/yuusmine/?ref=protein.xyz). She’s a journalist whose work I really appreciate because she seems incredibly aligned with herself. She gives the impression of knowing exactly who she is, what motivates her, and why she does what she does. She also runs an Instagram account called *@noiresoeurs*, which feels somewhere between a blog and an expansive personal archive of thoughts, moments and inspirations. Through it, she regularly raises interesting questions and explores topics that aren’t always easy to discuss, creating space for meaningful reflection and conversation. [*Lenny SorbĂ©*](https://www.instagram.com/akadeuzenn/?ref=protein.xyz) *is a journalist, curator and DJ.* --- [*SEED Club*](https://www.protein.xyz/contribute/) *is our decentralised research community of 450+ handpicked strategists, journalists and cultural thinkers who sow and grow all the* [*SEEDS*](https://www.protein.xyz/tag/seeds/) *you see on Protein – identifying, analysing and explaining signals in culture. If you’d like to join, you can* [*apply here*](https://www.protein.xyz/contribute/)*.* | SEED | #8413 | | ------------ | ------------------------------------------ | | DATE | 27.05.26 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | LENNY SORBÉ, PIETRO LEONARDI, HYOEUN KELLY | [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-22.06.48.png)](https://www.protein.xyz/membership/) [Become a MEMBER ](https://www.protein.xyz/membership/) ### Generation Tween URL: https://www.protein.xyz/generation-tween/ Last updated: 2026-07-07T22:49:25.000Z Even before social media saturated the lives of tweens, there were concerns that this formative period – roughly between the ages of nine and 13 – was collapsing. In the 1998 article [Tweens: Ten Going on Sixteen](https://www.city-journal.org/article/tweens-ten-going-on-sixteen?ref=protein.xyz), Kay S. Hymowitz reported how teachers, psychologists and researchers across America were noticing children skipping this crucial developmental stage. “There is no such thing as preadolescence anymore,” declared Henry Trevor, middle-school director at New York’s Berkeley Carroll School. “Kids are teenagers at 10.” Hymowitz added: “Marketers have a term for this new social animal, kids between eight and 12: they call them ‘tweens’.” The term “tween” emerged in the 1980s to describe what Nathalie Coulter later called “capitalism’s most valuable customers” – children old enough to shape their parents’ spending habits, yet young enough to remain deeply impressionable. By the 1990s and early 2000s, magazines such as *Bliss*, *Shout*, *Girl Talk* and *Elle Girl* had built entire editorial worlds around tween aspiration. Today, YouTube lifestyle content, TikTok Shop, sponsored posts and influencer beauty brands have pushed tweenhood into something even more commercialised, but far less mediated. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Untitled-design-copy-1-1.png) As tween-targeted TV and film disappears – Disney shut down its UK channel in 2020, while CBBC ended live broadcasting in 2025 – YouTube and TikTok have become default entertainment systems. Dictated by algorithms, young users are funnelled toward the loudest voices and most addictive content, often spiralling into increasingly harmful rabbit holes. In 2024, [research found](https://www.theguardian.com/media/2024/feb/06/social-media-algorithms-amplifying-misogynistic-content?ref=protein.xyz) a fourfold increase in misogynistic content appearing on TikTok For You pages over just five days, with young boys identified as especially vulnerable to radicalisation. When discussing tween culture, it’s easy to focus on girls – perhaps because so much of the market still targets their insecurities with militaristic precision. Lip glosses, moisturisers and “clean girl” routines are sold as shortcuts to popularity and desirability. But as Netflix’s *Adolescence* demonstrated, tween boys are equally vulnerable online, particularly to extremist rhetoric packaged as self-improvement. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-20-at-16.25.11.png) Earlier this year, Italy’s Competition Authority launched an investigation into Sephora and LVMH-owned Benefit over concerns the brands were marketing anti-ageing products to children as young as 10\. Regulators accused the companies of “insidious” advertising strategies involving very young influencers. The move followed the rise of “Sephora Kids” on TikTok: endless videos of children displaying luxury skincare hauls and elaborate beauty routines. According to [Razorfish](https://www.razorfish.com/articles/perspectives/is-your-brand-ready-for-generation-alpha/?ref=protein.xyz), 68% of Gen Alpha own a luxury product by the age of 10\. Psychologist [Alberto Stefana](https://pubmed.ncbi.nlm.nih.gov/41793594/?ref=protein.xyz) has labelled the phenomenon “cosmeticorexia” – the compulsive, age-inappropriate use of cosmetic products and procedures. Most unsettling is how often parents appear behind the camera, directing the performance. _This post is for paying subscribers only._ ### The Writer As Image URL: https://www.protein.xyz/the-writer-as-image/ Last updated: 2026-07-07T22:50:26.000Z Why does literary culture suddenly seem so interested in hotness? Recent discourse around the [hot literati](https://i-d.co/article/the-whitney-review-interview/?ref=protein.xyz) has sparked debates about who qualifies, whether the category is meaningful at all, and why literary culture suddenly seems so invested in attractiveness. But beneath the discourse sits a broader question: are writers increasingly expected to also be [influencers](https://www.theguardian.com/media/2019/oct/20/caroline-calloway-writers-journalists-social-media-influencers?ref=protein.xyz)? Have they always been? The writer’s appearance is not exactly irrelevant to their popularity. Byron’s good looks have endured for two centuries, with fan edits of his portraits still circulating on [TikTok](https://www.tiktok.com/@angharadgoldenhand/video/7396771380814974241?q=lord%20byron%20edit&t=1778768522968&ref=protein.xyz). Joan Didion’s image – cigarette, sunglasses, dress – has become almost as recognisable as her syntax. A quick Google search for “[hottest authors](https://www.google.com/search?q=hottest+authors&ref=protein.xyz)” reveals lists ranking writers by attractiveness, including Ernest Hemingway, Jhumpa Lahiri, Elif ƞafak, Albert Camus and Chimamanda Ngozi Adichie. 0:00 /0:25 1× Angharad "the Lord Byron girl" on TikTok Yet the mainstream attitude toward writers has generally been that they are, or should be, above looks. That belief feels less relevant in an influencer-driven internet where writers are increasingly expected to document and brand themselves online in addition to writing. This pressure is felt across creative fields, and even has a name: [influencer creep](https://reallifemag.com/influencer-creep/?ref=protein.xyz), coined by Sophie Bishop. According to Bishop, the job of influencer is built on “learning how to constantly accommodate oneself to the means of establishing and maintaining visibility”. One of those ways is to be hot. Social media platforms and their algorithms have been instrumental in creating contemporary standards around hotness. Looksmaxxingis the most recent and extreme example of this. Elsewhere, [Instagram face](https://en.wikipedia.org/wiki/Instagram%5Fface?ref=protein.xyz) – the cyborgian mask of professionally beautiful porelessness and ethnic ambiguity – left a lasting mark on women’s beauty ideals because social media algorithms consistently reward attractive faces with visibility. This has been especially true in highly visual industries like beauty and fashion. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-18-at-14.43.17.png) Liv Nevill on Instagram What feels newer, and slightly awkward, is that people in literary and intellectual fields are now also publicly valorised for their hotness. Writers – along with publishers and agencies – increasingly participate in this economy too, posting face and working hotness into literary presence in order to stay culturally relevant. > So has algorithmic face culture finally come for the belles-lettres? Are expectations around what writers should be like changing in the face of algorithmic media? Algorithmic face culture is the way digital platforms have made the face the primary currency of visibility (especially for women). The term builds on what Ted Striphas called “algorithmic culture” in 2015: humans increasingly delegating the sorting of culture – people, ideas, objects – to computational systems. The triumph of algorithmic recommendation, coupled with what we know about how social media platforms privilege certain faces, has made writers’ appearances matter more for visibility, sales and reach than they once did. _This post is for paying subscribers only._ ### Look Away Now URL: https://www.protein.xyz/look-away-now/ Last updated: 2026-07-07T23:09:42.000Z There’s a particular kind of exhaustion that doesn’t look like exhaustion yet. It looks like scrolling, hovering over tabs you’ll never close, and living inside an endless corridor of almost-information, where everything seems urgent and nothing quite resolves. A recent *Wall Street Journal* article (dropped into SEED CLUB by [Shikhar Bhardwaj](https://www.protein.xyz/contributor/shikhar/)) framed this condition through a useful lens: “[critical ignoring](https://www.wsj.com/tech/personal-tech/critical-ignoring-social-media-7e236f52?ref=protein.xyz)”. Not disengagement or digital asceticism but a more surgical skill – learning when not to let information past the threshold of attention in the first place. The argument was simple but slightly unsettling: we’ve been trained for decades to believe that more information equals better judgement, when in fact the opposite now often holds. In a landscape saturated with low-grade content, synthetic text, engineered outrage and algorithmic noise, the act of consumption itself has become the vulnerability. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-13-at-17.46.43.png) [Steve Jobs speeches](https://www.instagram.com/reels/DVw6vZbgiqu/?ref=protein.xyz) Critical ignoring, in this sense, is not passive. It is an active filter. A discipline of refusal. A way of keeping your attention from exhausted over by everything that is trying to claim it. It feels like the brands, people and creatives cutting through right now are increasingly the ones *not* trying to say everything. They’re often the ones disciplined enough to decide what deserves attention in the first place – an idea Steve Jobs captured perfectly when he said: > “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.” What’s striking about that quote now is how contemporary it feels. Attention itself has become finite in a way that feels tangible. Every brand is competing within the same compressed psychological space. Every notification, campaign, trend cycle and content stream draws from the same dwindling reserve of focus. The old assumption was that relevance came from participation. Be present everywhere. React instantly. Comment on the moment as it happens. But audiences are becoming more literate in filtering. They can sense when something is adding value versus simply adding volume. Even in our recent [*Do Memes Still Matter?*](https://www.protein.xyz/do-memes-still-matter/) FORUM, Catty Berragan, co-founder of creative studio [PATHETIC](https://www.protein.xyz/pathetic-memes/) – born from an Instagram meme page now reaching 50 million people a month – argued that the era of brands jumping into each other’s comment sections should probably be over. Brands, he argued, have started flattening meme culture by overproducing and overparticipating in it. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-13-at-17.41.39-1.png) Our recent [Do Memes Still Matter?](https://www.protein.xyz/do-memes-still-matter/) FORUM This is where critical ignoring becomes strategically useful. Not as silence for the sake of silence, but as a sharper form of editorial judgement. It might mean brands resisting the pressure to attach themselves to every cultural conversation. It might mean fewer campaigns with more conviction behind them. Less “always-on” thinking, more intentional presence. Luxury has understood this for years. Scarcity works because absence creates meaning. But now that logic is spreading far beyond luxury into broader culture. The brands people trust increasingly feel edited rather than exhaustive. They don’t flood feeds with constant explanation. They don’t mistake visibility for identity. _This post is for paying subscribers only._ ### Stupid As Strategy URL: https://www.protein.xyz/stupid-as-strategy/ Last updated: 2026-09-03T11:11:06.000Z Intelligence: what does it mean today, who gets to claim it, and what happens when thinking itself becomes increasingly outsourced to machines? AI has moved from novelty to daily habit at dizzying speed. Increasingly, people defer to AI not just for efficiency, but for judgement. Somewhere along the way, thinking started to feel optional. As we explored in a recent FORUM on [taste in the age of AI](https://www.protein.xyz/taste-vs-ai/), this shift is making human discernment newly valuable. Silicon Valley has become obsessed with “taste” precisely because so much else is becoming automated. Earlier this year, Paul Graham – the co-founder of Y Combinator and an influential tech world thinker – argued that when anyone can make anything, what matters is what you choose to make. Soon after, Greg Brockman, one of the key figures behind ChatGPT, declared that “taste is a new core skill”. For brands, this changes the equation entirely. In a world of infinite AI-generated content, polish becomes cheap. Personality, perspective and cultural fluency become harder to fake. The challenge isn’t about speed and producing more. Instead, it’s about producing something that feels distinctly human. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/G2W-EL1XoAA7wmE.jpeg) The Claude x **Air Mail* pop up Which perhaps explains why tech increasingly wants proximity to culture. Mark Zuckerberg sits front row at Prada. Jeff Bezos sponsors the Met Gala. In the *New Yorker*, cultural critic Kyle Chayka coined the term “[taste-washing](https://www.newyorker.com/culture/infinite-scroll/why-tech-bros-are-now-obsessed-with-taste?ref=protein.xyz)” to describe the way “anti-humanist technologies” borrow the aesthetics of culture and liberal humanism. Even AI companies increasingly position themselves as lifestyle brands. Anthropic recently opened a Manhattan pop-up with [*Air Mail*](https://airmail.news/?ref=protein.xyz), the media company founded by former *Vanity Fair* editor [Graydon Carter](https://en.wikipedia.org/wiki/Graydon%5FCarter?ref=protein.xyz). Visitors were encouraged to put away their phones and read a printed essay instead. The merch was deliberately handmade-looking. None of the visuals were AI-generated. Authenticity, apparently, still needs visible human fingerprints. A recent [*It’s Nice That*](https://www.itsnicethat.com/articles/pov-the-creative-industries-are-about-to-split-in-two-creative-industry-050526?utm%5Fsource=chatgpt.com) piece argues that this positioning reflects a structural change in the creative industries, which are beginning to split into two modes of operation: those optimising for efficiency and those optimising for expansion. In one version, AI is used to replace labour and compress cost; in the other, it is used to amplify human talent and creative output. The difference is not technical, but philosophical – whether intelligence is treated as something to automate away, or something to extend. This reflects a broader change. Earlier this year, [Daniela Amodei](https://en.wikipedia.org/wiki/Daniela%5FAmodei?ref=protein.xyz) (President of Anthropic), argued that humanities subjects may become more valuable in the AI era, not less. The closer we move toward automated intelligence, the more valuable human interpretation becomes. The [*Financial Times*](https://www.ft.com/content/c0aec3de-b553-4089-b5d3-074c5b83be57?syn-25a6b1a6=1&ref=protein.xyz) captured this tension in a recent article describing when a New York financier meets a cohort of interns he called the “first true AI natives” – students raised not just alongside digital technology, but AI itself. Initially they seemed wildly impressive, but when senior staff pushed deeper on their ideas, their thinking proved “alarmingly shallow”. The firm reportedly reduced return offers and began prioritising humanities graduates over STEM applicants instead. “We want critical thinking, not just AI,” the financier explained. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-11-at-17.38.02.png) 'How to actually get smarter (again)' by [Mina Le](https://www.youtube.com/watch?v=fTl6jO43P2M&ref=protein.xyz) That tension is already reshaping culture. Intelligence itself is becoming aestheticised: something to signal, package and perform. Publishers like [IDEA](https://www.instagram.com/idea.ltd/?ref=protein.xyz) and spaces like [Reference Point](https://www.instagram.com/referencepoint180/?ref=protein.xyz) function as taste signifiers as much as cultural platforms. People like [Mina Le](https://www.youtube.com/@gremlita?ref=protein.xyz) and [Mickey Galvin](https://www.youtube.com/@mickeyyyy4?ref=protein.xyz) are turning theory into lifestyle content. > Are people actually becoming more thoughtful – or just better at appearing intelligent online? Writer [Sanibel](https://www.instagram.com/reels/DX%5F4BUluMWC/?ref=protein.xyz) recently described this as “smart passing”: consuming enough theory fragments, podcasts and TikTok explainers to simulate intellectual depth without deeply engaging with the material itself. The internet already has a word for this figure: the dilettante. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-11-at-17.32.23.png) [Sanibel on Instagram](https://www.instagram.com/reels/DX%5F4BUluMWC/?ref=protein.xyz) This creates a strange paradox for brands. Consumers increasingly crave signs of intelligence, craft and intentionality. At the same time, they’re hyper-aware when those signals feel performative. The old markers of authority no longer land automatically. Luxury can’t simply *look* smart anymore; it has to feel culturally convincing. As we covered in [Why Typos Are Chic](https://www.protein.xyz/why-typos-are-chic/), research from MIT Media Lab suggested AI tools may weaken memory retention and critical thinking skills. In response, culture has started fetishising imperfection instead. Typos signal humanity. Messiness signals effort. Long-form signals seriousness. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-11-at-17.42.26.png) [Be Stupid by Diesel](https://www.youtube.com/watch?v=Y4h8uOUConE&ref=protein.xyz) Which brings us back to stupidity. Because stupidity – or at least performances of it – hasn’t always been culturally undesirable. In the 2000s, being unserious was aspirational in some corners of the world. Paris Hilton turned strategic ditziness into a power move, while Diesel’s Be Stupid campaign celebrated irrationality as liberation from optimisation and overthinking. Today, intelligence has become another branding exercise. Miu Miu runs literary clubs. Coach sells miniature book charms. Press releases increasingly read like academic essays. But maybe the backlash is already brewing. Across fashion, media and branding, there’s growing fatigue around algorithmic perfection: AI-generated copy, frictionless aesthetics, content engineered to perform rather than resonate. Increasingly, stupidity starts to look less like failure and more like resistance. Not anti-intellectualism exactly, but anti-optimisation. A rejection of machine smoothness in favour of instinct, chaos, humour and awkwardness. > For brands, that may become the real challenge of the AI era: not how to appear smarter, but how to remain recognisably human. Over the coming weeks, we’ll unpack these topics further – alongside reflections from the SEED CLUB workshop we held last week. | SEED | #8409 | | ---------- | -------- | | DATE | 12.05.26 | | PLANTED BY | PROTEIN | ### Dark Mode Merch URL: https://www.protein.xyz/dark-mode-merch/ Last updated: 2026-07-09T06:12:26.000Z In our FORUM, [Have We Reached Peak Merch?](https://www.protein.xyz/have-we-reached-peak-merch/), we asked whether merch had finally collapsed under its own weight. When everything becomes a drop, a collab, a limited run engineered for hype, meaning starts to thin out. The tote becomes generic. The band tee loses its story. Identity no longer feels personal and, instead, gets flattened into mass-produced signals. But what if that wasn’t the end point? What if “peak merch” wasn’t saturation, but mutation? Because recently merch hasn’t looked like it’s disappearing. If anything, it looks like it’s hardening. Darkening. Drifting somewhere more ideological – and a lot less innocent. Somewhere between defence tech and internet culture, the usual fashion pipeline has flipped. Instead of trends flowing from runway to high street, they’re emerging from tech companies, military-adjacent spaces and developer culture – repackaged as limited-edition drops with just enough irony to feel wearable. The new streetwear isn’t coming from the street. It’s coming from systems. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-06-at-13.11.33.png) Take [Palantir Technologies](https://www.palantir.com/?ref=protein.xyz) – a company that inspires radically different readings, depending on your tolerance for opacity. It builds software for governments and militaries, including work tied to immigration enforcement during the Donald Trump era, while simultaneously presenting itself as a neutral infrastructure layer or even a public good (it also supported COVID-19 vaccine distribution). That balancing act – between public service and surveillance – is less a contradiction than a strategy. To critics, it’s a sleek interface for extreme levels of state power. To its most vocal supporters, it’s something closer to a mission. Its stock – PLTR – is discussed in forums with evangelical intensity, and CEO [Alex Karp](https://en.wikipedia.org/wiki/Alex%5FKarp?ref=protein.xyz) has become a kind of ideological figurehead rather than just an executive. _This post is for paying subscribers only._ ### The Fog Economy URL: https://www.protein.xyz/fog-economy/ Last updated: 2026-07-07T23:10:44.000Z It’s 5am and I thought I was early. Sixty people are already in line outside the immigration office, all of us circling the same question: is it ready yet? Some slept on the pavement; others clutch scraps of paper as a woman assigns numbers, building order before the system even opens. No one questions it. Here, clarity isn’t given – it’s improvised to survive the wait. The air feels dense, a bluish haze of sweat, coffee and delay. Phone screens glow, each of us scrolling. I realise 5am is already too late. In this line, time stretches. Online, it doesn’t. Messages, updates, people becoming things. After years of being legally bound to this process, I’ve trained myself to say “soon”, trying to keep pace with a world that never pauses. Nothing moves around me, yet everything moves on-screen. In this in-between, there’s a market. Becoming fades; appearing scales. The fog isn’t just atmosphere – it’s product. And it’s everywhere, even when you’re in it. At the same time, the tools to signal success are everywhere. AI influencers pulling in millions. One-click portfolios that render you fully formed in seconds. Speculative case studies passing as real commissions. People paying to fake VIP access, or generating high-res “event” images from their bedrooms – proof of presence without ever being there. During the Olympics, photographer Matthew Johnson posted images that went viral when it emerged they were taken from a television screen, not the field. Some questioned it, others didn’t mind. A few outlets praised the resourcefulness. Then Alysa Liu – the viral gold medalist – reposted one of the images, and suddenly its origin felt irrelevant. It was already part of the feed. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-05-at-11.19.37-1-1-1.png) What matters isn’t whether this is right or wrong, but how quickly it collapses the distance between being there and appearing to be there. Proximity, accreditation, circulation used to define the work. Now circulation comes first, validation follows. Context becomes secondary – we see, we like, maybe we certify. Placed next to someone spending years getting accredited, building a portfolio, waiting for access, the overlap becomes visible. Two different paths producing similar outputs, competing for the same attention: one through the system, one around it. And in a space already saturated with voices moving through this fog, that distinction blurs faster than expected. ### **Into The Void** At some point, the performance of becoming presents as a new way of what becoming means. And some have made it obvious to prove a point, and more likes. Ragebait – the word of 2025, according to Oxford University Press – has gone viral as a clout strategy. When doing things “right” no longer guarantees attention, doing things obviously wrong does: misinformation, engineered controversy. Rather than breaking the system, this visibility adds another layer to it – an atmosphere of attention and proof of presence, two things brands now chase most. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/05/Screenshot-2026-05-05-at-11.20.41.png) 2026 Fashion Shows featuring Marilyn Manson, Bryan Johnson and Clavicular If being right takes time to believe, being wrong – loudly – produces immediate feedback. You don’t need to arrive at anything. You just need to activate the system around you, wait for a voice of power to validate you – and let the audience rage. > “*No Pain, No Gain*” doesn’t feel as strong as “*No Flare, No Care*”. The strange part is that everyone involved often understands the mechanism. The performance isn’t hidden. It’s almost collaborative. The audience corrects, the creator responds, the loop continues. But it raises a quieter question that doesn’t resolve as easily: what does it mean to build anything – identity, work, direction – inside a system where visibility can be generated independently of progression? ### **Flooding The Zone** _This post is for paying subscribers only._ ### #726 | Joy, Football & Pop-ups URL: https://www.protein.xyz/726-joy-football-pop-ups/ Last updated: 2026-05-01T12:13:16.000Z If you missed our FORUM on Wednesday, fear not, we have the [full recording](https://www.protein.xyz/do-memes-still-matter/) and [10 highlights](https://www.protein.xyz/the-state-of-memes/) available, including this one from [Ä°dil Galip](https://www.linkedin.com/in/idilgalip/?ref=protein.xyz): > “I think the moment where I realised something was happening around memetic media was during the 2013 Gezi protests in Turkey, where I saw a lot of people using memes to bypass certain state censorship laws online. That interested me because I thought, a lot of people are getting arrested on Twitter for saying things about the government, but I’m seeing memes that say much worse things and no one’s getting punished for it. So what’s happening? Is this a new kind of language? Does it allow us to kind of speak truth to power? A few theorists and researchers were describing them as democratic tools – bottom-up, grassroots technologies. Memes came from the people. But around 2018, I started seeing brand deals incorporating this early mode of memes. That’s when I realised they’re not really bottom-up technologies anymore – this is becoming a language used by everyone: top-down actors and individuals” **–** You'll need a [**Protein MEMBERSHIP**](https://www.protein.xyz/membership/) to get full access. --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [‘We’ve oversaturated memes’Dank Art Director reflects on almost a decade of making memes, arguing the format has become increasingly meaningless and in need of a shake-up.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/12a80066-d9be-4fd5-ac19-672b330ee096_1199x621-1.webp)](https://www.protein.xyz/weve-oversaturated-memes/) [The Pop-Up ProblemAs “immersive” drifts further from what it was ever meant to be, people aren’t just disappointed – they’re exposing a format that’s starting to feel hollow.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZAna Raucea![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/1-copy.png)](https://www.protein.xyz/the-pop-up-problem/) [The Year Joy Broke ThroughIn a strange 2026, a sudden wave of something messy, defiant and fun is impossible to ignore.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZJoe Muggs![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/PPCOACHELLADILLONMATTHEW-159-20-1--1.webp)](https://www.protein.xyz/the-year-joy-broke-through/) [North African Football, DecodedCultural fluency can’t be fast-tracked – even with a World Cup on the horizon.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZHannah Swelim![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-04-22-at-17.32.58-1.png)](https://www.protein.xyz/north-african-football-decoded/) [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-22.06.48.png)](https://www.protein.xyz/membership/) [Become a MEMBER ](https://www.protein.xyz/membership/) --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 400+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [Apply to join here.](https://www.protein.xyz/contribute/) --- ### The State Of Memes URL: https://www.protein.xyz/the-state-of-memes/ Last updated: 2026-07-09T06:12:38.000Z ### **1.** > “What kills a meme is often the rate of growth – the faster something grows, the quicker it tends to die. When something blows up, brands jump on it, and that usually kills it. Memes that last – like Sopranos or Spongebob formats – came from a time before brands were using them for clout. They stayed more “of the people.” Nine times out of ten, what kills a meme is brands getting involved. It becomes uncool. Memes are about sharing jokes, and brand involvement kind of ruins that” **–** [**Catty Berragan**](https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0/?ref=protein.xyz) ### **2.** > “You might remember formats and figures like Grumpy Cat, Pepe the Frog, Evil Kermit or moments like Harambe. But today, some argue memes have become too pervasive, too self-aware – losing their edge. Hence calls for a ‘meme reset’ and nostalgia for earlier, simpler formats” **–** [**Sophia French**](https://www.linkedin.com/in/sophia-il-french/?ref=protein.xyz) ### **3.** > “I think the moment where I realised something was happening around memetic media was during the 2013 Gezi protests in Turkey, where I saw a lot of people using memes to bypass certain state censorship laws online. That interested me because I thought, a lot of people are getting arrested on Twitter for saying things about the government, but I’m seeing memes that say much worse things and no one’s getting punished for it. So what’s happening? Is this a new kind of language? Does it allow us to kind of speak truth to power? A few theorists and researchers were describing them as democratic tools – bottom-up, grassroots technologies. Memes came from the people. But around 2018, I started seeing brand deals incorporating this early mode of memes. That’s when I realised they’re not really bottom-up technologies anymore – this is becoming a language used by everyone: top-down actors and individuals” **–** [**Ä°dil Galip**](https://www.linkedin.com/in/idilgalip/?ref=protein.xyz) _This post is for paying subscribers only._ ### 'We’ve Oversaturated Memes' URL: https://www.protein.xyz/weve-oversaturated-memes/ Last updated: 2026-07-07T23:12:21.000Z [Dank Art Director](https://www.instagram.com/dankartdirectormemes/?ref=protein.xyz) is the anonymous art director behind the popular Instagram meme account of the same name, operating at the intersection of fashion, design, internet culture and chaos. Over the past nine years, he’s built a practice out of watching – and warping – how memes move, mutate and mean (or increasingly don’t mean) anything at all. This interview lands just ahead of our next online FORUM, which will ask whether [memes still matter today](https://www.protein.xyz/do-memes-still-matter/) — pressure-testing meme culture as it exists right now, how it’s reshaping culture in real time and whether brands should be anywhere near it at all. --- **Protein:** Which, if any, memes have stood the test of time? **Dank Art Director:** Because memes are disposable, people don’t attach much depth to them, but they’re always based on something true and are nearly always revealing something. There are some that are really perennial and come back every year because things, sadly, don’t change. It’s like a design choice. I suppose good design just works. We’re still using Swiss grids in graphic design because they just work, and I think there’s maybe some very trite, weird parallel between good design and meme culture. Like the meme of the distracted boyfriend – we didn’t have that before a certain period, but once it came in, it was there to stay. We don’t need to improve on the Drake ones. They will work again and again and again. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Protein-Interview-Apr-25-2024-1.jpg) Most of the time I don’t know where the original images come from and they’re all repurposed. I’m an art director by trade, so my job is making pictures, but I don’t think I could come up with these images myself. I’d overthink it. There’s probably a Champions League of memes, and I think there’s a bunch that have phased out. **Protein:** We’re in what some people are calling the “brain rot era” of memes – chaotic, nonsensical, absurdist. Do you think memes have lost meaning, or just changed how meaning works? **Dank Art Director:** I think we’ve obviously oversaturated memes and they probably don’t mean anything. I think this generation of young people are chronically online and on their phones, and the fried memes are a perfect mirror to their understanding of the world. There’s no depth, I guess. And I’m sure there are very smart kids, but I think in mass this brainrot era is the result of a sloppy approach to internet usage and consuming content. It’s like Charlie Brooker’s *Black Mirror*. So much of internet culture nowadays seems to be about being offensive, and it’s all manosphere-adjacent. It’s all about rating or berating each other. And it’s not actually funny. It feels like the changing rooms in Year 9, but now it’s just on the internet. **Protein:** Do you think memes are something we should take seriously? And what do they reveal about the state of culture? **Dank Art Director:** The problem with memes is their success and their failure is the same problem – they’re very face value. They’re meant to be face value. For success, you just have to see it and share it; it’s a gut thing. It has to be relevant. _This post is for paying subscribers only._ ### North African Football, Decoded URL: https://www.protein.xyz/north-african-football-decoded/ Last updated: 2026-07-07T23:11:39.000Z When Morocco reached the semi-finals at Qatar 2022, every Arab person I knew – wherever they were in the world – lost their mind. Beyond the headlines and the euphoria, it felt like something else too: a rupture. A chance to rewrite what brands think this market is worth, and to shift how we’re seen globally. The 2030 World Cup hosting bid, co-shared with Spain and Portugal, followed soon after. Suddenly, every brand with a SWANA (South West Asia and North Africa) strategy had a story to tell about North Africa – many of them for the first time. The speed of that narrative shift exposed how reactive most engagement had been, built for moments rather than maintained between them. Kit deals are the most visible layer. But the brands that are genuinely embedded show up elsewhere: in retail environments, in grassroots partnerships, in street-level pricing. The kind of quieter, unglamorous work that rarely makes headlines between tournaments. As I wrote recently [about Egypt on my Substack](https://hiyahannah.substack.com/p/why-puma-has-the-egyptian-kit-and), adidas understood early that the Egyptian market needed accessibility as much as aspiration. It didn’t win that market through kit design. It won it through decades of consistent retail presence and democratic pricing that made the brand attainable for working-class communities long before the market was commercially “interesting”. That kind of consistency builds cultural equity that can’t be switched on in a tournament cycle. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-22-at-16.15.58.png) That’s what real embeddedness looks like. It doesn’t announce itself in a kit launch. AFCON 2025 – held in Morocco this January – made that distinction clear, revealing who has been doing the deeper work, and who hasn’t. Right now, three very different strategies are playing out in real time. Puma holds Morocco, Egypt, Senegal and Ghana, and its work with Morocco in particular shows what sustained cultural investment can look like. The AFCON 2025 collection was designed with Moroccan-Dutch artist Abderrahmane Trabsini, weaving in Zellige tilework patterns and, for the first time on a national kit, Amazigh language and Berber rug motifs. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/4c9fb106-68cf-4809-9b7a-fbb56711ff34_1920x1250.jpg) Morocco's AFCON 2025 kit The 2026 World Cup kit, released last month, builds on that same visual language: traditional Moroccan embroidery on the collar and cuffs, geometric patterns drawn from local craftsmanship on the away shirt. But just as telling was the launch. Puma launched the collection not in a stadium or a showroom, but at a block party in [Brooklyn’s Domino Square](https://wwd.com/fashion-news/fashion-scoops/puma-international-world-cup-kits-new-york-celebration-1238684128/?ref=protein.xyz), where locals from each of the 11 represented nations wore its kits. Taking Morocco to the diaspora first wasn’t incidental – it reads as the result of years of attention, not a reaction to a moment. Morocco 2030 isn’t the starting point; it’s the payoff. Kappa’s relationship with Tunisia tells a quieter version of the same story. Since 2019, largely under the radar, the brand has been producing kits that treat Tunisian identity as a design system rather than a colour palette. The AFCON 2025 collection centred three kits around three distinct landscapes – the Mediterranean coast, traditional carpet weaving, the Sahara. Kappa might be globally coded as 1990s nostalgia, but in Tunisia, it’s doing some of the most culturally specific work on the continent. Depth here comes from specificity, not scale. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-22-at-17.15.35.png) Tunisia's AFCON 2025 kit Adidas’s relationship with North Africa is more complicated. The brand built something deeply embedded in Egypt through infrastructure and longevity, but embedded doesn’t always mean culturally invested. Its Morocco kits between 2012 and 2019 were widely criticised for feeling generic. Algeria’s AFCON 2025 kit drew beautifully from the karakou – one of the country’s most recognisable garments – but Algeria didn’t qualify for 2026\. What’s striking is that adidas still holds the official FIFA partnership through 2030: the match ball, the tournament branding, the broadcast boards. They’ll be the most visible brand at a World Cup hosted by a country whose kit they lost to Puma in 2019\. Visibility without care starts to look like its own kind of absence. Infrastructure can secure presence, but not necessarily meaning. Then there’s Nike. The world’s largest sportswear brand has no national team partnerships across North Africa or the Arab world – not Morocco, Egypt, Algeria or Tunisia. Its African football strategy effectively begins and ends with Nigeria. _This post is for paying subscribers only._ ### The Year Joy Broke Through URL: https://www.protein.xyz/the-year-joy-broke-through/ Last updated: 2026-07-07T23:13:14.000Z In these surreal times there’s quite a lot of “welp, that wasn’t on my 2026 bingo card” going around. Humanoid robots chasing wild boar in Poland. [PinkPantheress barking](https://www.youtube.com/watch?v=-%5F6nixqnJLE&ref=protein.xyz). Justin Bieber getting $10 million for YouTube karaoke at Coachella. Amanda Seyfried’s prosthetic butthole. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/MAG276WR3RATXMQ247DRXQZ7OI.jpeg) It all feels a bit off-kilter, like the timeline’s slipping slightly out of alignment. But then again maybe these oddities are just par for the course as our systems bend and twist under historical pressure. However, there really is one thing that nobody predicted for 2026: a collective outpouring of unabated, unabashed, almost disorientingly unironic joy. Perhaps, in retrospect, the signs were already there at the end of last year – at least in the election of Zohran Mamdani, and what people around the world thought they saw in it. Before the ideology, before the polished rhetoric, before the doorknocking and flesh-pressing, there was that Cheshire Cat grin. Plenty of politicians can switch it on for the cameras, sure, but this felt like something else – something looser, less rehearsed. And into this year, even 100 days on, he still makes it look like shovelling snow, or filling potholes, or chatting to grannies on the street fills him with total delight. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-20-at-15.35.44.png) Barack Obama and Zohran Mamdani singing "The Wheels On The Bus" with school kids And, it turned out, this was what people wanted – or maybe what they’d forgotten they wanted. The US Winter Olympics figure skaters, and above all Alyssa Liu – returning to the sport because she actually felt like it, looking how she chose to, skating up to the world’s cameras practically fizzing as if to say “that’s what I’m talking about!” – radiated joy not just in winning or achievement but in movement itself, in freedom. The Bad Bunny half-time show leaned even harder into it: joy as defiance, as something lived – dance, romance, food, home, migrant stories – all reframed as sites of power and pleasure, not just survival. 0:00 /0:06 1× Alyssa Liu Then came Artemis II. The whole thing had this slightly unreal glow: diverse, [friendship-bracelet-wearing astronauts](https://news.sky.com/video/artemis-ii-commander-shows-off-taylor-swift-inspired-bracelet-13528746?ref=protein.xyz) on a mission named for Apollo’s twin sister; women (plus a Sailor Moon doll) filling the control room and NASA’s coverage fronted by women, too. It elicited thrilled reactions that spaceflight hasn’t managed in years, despite all the efforts of rocket-measuring oligarch egos and anti-DEI wannabe bullies. Even the tears cried as they announced a crater for crew member Reid Wiseman’s late wife – “It’s a bright spot on the moon, and we would like to call it Carroll” – were tears of joy, love and comradeship. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/skynews-nasa-wiseman_7212761.jpg) Artemis II commander's Taylor Swift inspired bracelet Now, the youth of Budapest are raving in the streets for democracy, internationalism and the fall of a would-be tyrant. A new government minister [gamely dances with them](https://www.instagram.com/p/DXEX5V2jMBG/?ref=protein.xyz) and, naturally, going viral. [The caption of one video ](https://www.instagram.com/reels/DXEHYBvgsjt/?ref=protein.xyz)translates, in part, as: “Change is a celebration of joy: today we did not wake up to another country, but to that which is ours, ours, all of us.” It carries the same flickering energy as No Kings – still worth repeating: the largest single peaceful mobilisation in US history – and London’s House Against Hate party, but turbocharged. A restatement of dancing, partying, occupying public space as a kind of absolute freedom unsullied by cynicism or by the need to live up to the weight or significance of past movements. Joy, by definition, exists in the moment. It arrives suddenly, doesn’t really explain itself, doesn’t care how it looks or how long it’ll last. SEED Club member Noelle Weaver points to writer and academic [Kate Bowler](https://bigthink.com/the-well/why-joy-is-stronger-than-happiness/?ref=protein.xyz), who describes happiness as “cumulative, fragile, and easily undone,” “about comfort,” while “joy, by contrast, can exist alongside pain, grief, and uncertainty. It doesn’t erase what’s broken – it helps hold it together.” _This post is for paying subscribers only._ ### What’s Next For Memes URL: https://www.protein.xyz/whats-next-for-memes/ Last updated: 2026-04-30T14:10:37.000Z We’re bringing together three leading thinkers and practitioners across culture, strategy and the internet’s more chaotic edges on **29th April** to ask if [memes still matter](https://www.protein.xyz/do-memes-still-matter/) – and what comes next: - [**Catty Berragan**](https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0/?ref=protein.xyz), co-founder of the creative studio [PATHETIC](https://www.protein.xyz/pathetic-memes/), born from his [Instagram](https://www.instagram.com/pathetic/?ref=protein.xyz) meme page (reaching 50 million people every month), which now works with brands including Cash App, MUBI, Nike and Gucci. - [**Ä°dil Galip**](https://www.linkedin.com/in/idilgalip/?ref=protein.xyz), writer, researcher and lecturer at the University of Amsterdam whose work explores the meme as the foundational infrastructure of contemporary culture and politics. - [**Natalie Podaima**](https://www.linkedin.com/in/natalie-podaima/?ref=protein.xyz), writer and social media strategist specialising in media theory, memes and the semiotics of internet culture, who helps brands translate cultural intelligence into content strategy. She’s also the author of our [Let Me Explain](https://www.protein.xyz/let-me-explain/) SEED. --- The conversation lands at a moment when memes feel more embedded in culture than ever – but also harder to pin down, as their meaning shifts and the ways they’re used keep mutating. For a chunk of his recent Coachella set, Justin Bieber sat on stage looking at his laptop. With his screen streamed live onto the festival’s giant display, Bieber trawled YouTube, duetting with videos of his younger self singing. Sometimes, he took breaks to play vintage memes such as “[Deez Nuts](https://knowyourmeme.com/memes/deez-nuts?ref=protein.xyz)” and “[Double Rainbow](https://knowyourmeme.com/memes/double-rainbow?ref=protein.xyz)”, alongside clips of himself walking into glass doors and falling off stage. His most notable (albeit unintentional) contribution to meme culture, however, comes from his confrontation with paparazzi last year, which gave us the viral lines: “[It’s not clocking to you](https://knowyourmeme.com/memes/its-not-clocking-to-you-that-im-standing-on-business?ref=protein.xyz)” and “[Standing on business](https://knowyourmeme.com/memes/standing-on-business?ref=protein.xyz)”. With the video playing behind him, he recited the rant turned meme, hand gestures and all. Bieber’s brand SKYLRK (which featured in our [Autumn BRAND BRIEFING (2025)](https://www.protein.xyz/chaos-control/) also dropped a Coachella collection with the phrases emblazoned across t-shirts and hoodies. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-15-at-15.32.09.png) Featuring memes in a headline performance – and converting them into official merch – is further evidence of how memes have become a pervasive cultural force, but also demonstrates how their position, definition and understanding is changing. No longer confined to a specific style, and with no topic off the table, memes have become more absurd and frenzied than ever. They’re also being utilised in new ways, favoured as a format to circulate silly clips or snappy cultural commentary as much as sloppy, surrealist imagery or political rhetoric. Many memes, such as in Bieber’s case, never set out to become one. Increasingly, it’s the content that feels the most random and bizarre that spreads and clings with the most potency, compared to something purposefully planned to catch hold. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/image.png) Cartoon from **Wisconsin Octopus* magazine – widely credited as the first modern meme In the Reddit channel r/memes, one post lays out [the history of memes](https://www.reddit.com/r/memes/comments/o7x2fx/the%5Fhistory%5Fof%5Fmemes%5Foc/?solution=dbd35223f3d79b45dbd35223f3d79b45&js%5Fchallenge=1&token=bbbe4bf1c9a2b5160829c4be34da5861854e8d327509ffae7eed37a2a6863fcd&ref=protein.xyz), recognising the different eras memes have moved through for over 100 years, starting with a satirical newspaper cartoon from 1921\. The current meme phase we find ourselves in has been described as the [“brain rot era”](https://www.tiktok.com/@racreatorai/video/7498699868840398102?is%5Ffrom%5Fwebapp=1&web%5Fid=7600548035417196054&ref=protein.xyz), with one Reddit user explaining how, “memes have evolved to become incomprehensible sensory stimulus with no real punchline”. To this, another user responded, “This is honestly a pretty good description of the Dada art movement of the early 1900s”, something [GĂŒnseli Yalcinkaya](https://www.protein.xyz/gunseli-and-al/) explores in her piece “Digital Dada or Futurist slop? An investigation into brainrot as art” for [*Plaster*](https://plastermagazine.com/features/brainrot-art/?ref=protein.xyz). | SEED | #8402 | | ---------- | -------- | | DATE | 16.04.26 | | PLANTED BY | PROTEIN | ### The Pop-Up Problem URL: https://www.protein.xyz/the-pop-up-problem/ Last updated: 2026-07-15T23:47:02.000Z My feeds have been flooded lately with people complaining about brand experiences. Not just underwhelmed, but sort of openly mocking them. Filming their disappointment. Posting the receipts in real time, almost like they’re still trying to process it themselves. The more I look at it, the more it feels like a structural collapse rather than a run of bad luck. Like something has quietly broken at the level of the format itself, and no one is entirely sure when it started. To understand why, it helps to remember what immersion was actually supposed to mean, and how far the pop-up has drifted from that original promise. [Punchdrunk](https://www.punchdrunk.com/?ref=protein.xyz), the British theatre company founded in 2000, is among the most credible living definitions of the word “immersive”. Its production Sleep No More – which has run continuously in New York since 2011, making it the longest-running immersive show in the world – is built on deliberate opacity. Audience members wear masks and move freely through multi-storey spaces, encountering a narrative that no two people experience identically. You cannot pre-empt it. You cannot fully capture or share it. You do not really know what will happen as it unfolds around you. The experience withholds as much as it reveals, and that withholding is precisely the mechanism by which it generates meaning. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Sleep-No-More_Seoul-1-2048x1366.jpg.webp) Sleep No More, Punchdrunk Now compare that to what a brand activation calls an “immersive” pop-up in 2026\. The word has been stretched so far from its origin that it barely carries any descriptive weight anymore. It’s become a brief rather than a condition of experience, a box to tick, a line in a press release that no one reads too closely because everyone already understands the shorthand: curated lighting, a selfie wall and a QR code waiting quietly by the exit. ### **How We Got Here** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-13-at-14.37.38-1.png) A (very) quick history of pop-ups The most clarifying example arrived last month. Polymarket, the prediction market platform, took over a Washington DC sports bar and rebranded it “The Situation Room”. On paper, the concept was bold: walls of screens showing Bloomberg terminals, live X feeds, flight radar, real-time political odds. There was also a bar built for people to monitor the world in real time. _This post is for paying subscribers only._ ### #725 | Memes, Backrooms & Aliens URL: https://www.protein.xyz/725-memes-backrooms-aliens/ Last updated: 2026-04-13T11:27:36.000Z For some, the 2010s remain the golden age – a time before feeds calcified and content became industrial. TikTok’s “[Great Meme Reset Of 2026](https://www.reddit.com/r/OutOfTheLoop/comments/1oq0ukr/whats%5Fup%5Fwith%5Fthis%5Fwhole%5Fgreat%5Fmeme%5Freset/?ref=protein.xyz)” taps into that longing, calling for a return to something “dank” and less forced. As [*WIRED* reports](https://www.wired.com/story/the-great-meme-reset-is-coming/?ref=protein.xyz), the implication is clear: memes have lost something. AI-slop, algorithmic churn, brainrot, the weight of brands trying too hard – all have reduced the quality of today’s meme stock, making older memes more culturally valuable. But memes were never meant to be stable. They began in the margins – forums, subcultures, inside jokes – and now sit at the centre of culture itself. > Join us on 29th April for a lively discussion with a panel spanning culture, strategy and the internet’s more chaotic corners to explore how memes shape meaning, how they drift and whether – in this phase of their evolution – they still matter. [REGISTER HERE](https://us06web.zoom.us/webinar/register/WN%5FnxnBuGVtQoe19L6ZXPu-ug?ref=protein.xyz#/registration) --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [What’s Next For Social?Continuing our series on the state of social media, SEED CLUB identifies the new moods shaping online culture.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-03-17-at-08.38.44.png)](https://www.protein.xyz/whats-next-for-social/) [Friction Meets InconvenienceFrom our Spring BRAND BRIEFING, we’re honing in on one of friction’s five pillars: inconvenience.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-03-25-at-14.36.16-1.png)](https://www.protein.xyz/friction-meets-inconvenience/) [Anonymous To A24How niche online lore becomes a cultural blueprint.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZCharles Weak![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/the-backrooms-v0-2rohtvu26ujb1-1.webp)](https://www.protein.xyz/anonymous-to-a24/) [Collective MemoryAmid the endless scroll, what would social media feel like if it really mattered?![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/size/w1200/2026/03/Untitled-design-2.png)](https://www.protein.xyz/collective-memory/) [Fast, Furious, FrictionlessSilicon Valley’s obsession with speed is reshaping culture – but as ‘accelerationism’ burns out, a new wave of brands is taking notice.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZWillem Deisinger![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Accelerationism.jpg)](https://www.protein.xyz/fast-furious-frictionless/) [Wired, Tired, DesiredHow performative audiophilia is turning tangled earbuds and hi-fi systems into a new language of taste, identity and display.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZAlexi Gunner![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/size/w1200/2026/03/Untitled-design-3.png)](https://www.protein.xyz/wired-tired-desired/) [Inside SEED Club #4This extract from Protein’s new JOURNAL captures a new global mood emerging across SĂŁo Paulo, Rio de Janeiro, Barcelona, Mexico City, Chandigarh, Melbourne, Milan, New York and beyond.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/size/w1200/2026/04/Untitled-design.png)](https://www.protein.xyz/inside-seed-club-4/) [Craving AliensWhy the rise of extra-terrestrial life in culture signals fresh territory for bold brand storytelling.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)Protein XYZPhilip Teale![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/download-2.gif)](https://www.protein.xyz/craving-aliens/) [![CTA Image](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-22.06.48.png)](https://www.protein.xyz/membership/) [Become a MEMBER ](https://www.protein.xyz/membership/) --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 400+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [Apply to join here.](https://www.protein.xyz/contribute/) --- ### Do Memes Still Matter? URL: https://www.protein.xyz/do-memes-still-matter/ Last updated: 2026-09-03T11:11:51.000Z ***ICYMI - You can read more about the*** [***panelists here***](https://www.protein.xyz/whats-next-for-memes/) ***and the 10 highlights from the*** [***FORUM here***](https://www.protein.xyz/the-state-of-memes/)***.*** --- “6-7” is a meme about memes. Probably originating from Skrilla lyrics, then somehow becoming the soundtrack to basketball edits on TikTok, it latched itself onto the 6ft 7 American NBA star LaMelo Ball. Still, it hadn’t peaked. That came courtside: a young boy shouting [“6-7”](https://www.youtube.com/watch?v=XEFZ30Cvdnc&ref=protein.xyz), hands hovering like weighing scales, palms rising and falling, as if measuring something invisible. He – and then the meme itself – went stratospheric, for no apparent reason. “6-7” signals a shift – subtle, but revealing – in how memes move now. Its whole point, its whole appeal is in its vacancy. Where memes once carried ideas, inside jokes, spreading fragments of meaning from brain-to-brain, “6-7” offers nothing to decode. It just is. And maybe that’s the point. In a moment that feels increasingly and wildly senseless, what better vessel for collective feeling than something so inherently nonsensical? But this isn’t just another meme cycle – it’s a question of whether memes still function as culture at all, or if they’ve collapsed into pure noise. If meaning has drained out, what exactly are brands – and all of us – now participating in? And yet, as Will Stanley writes in [*The New York Times*](http://google.com/url?q=https://www.nytimes.com/2026/04/06/magazine/ai-apocalypse-brain-rot-memes.html?smid%3Dnytcore-ios-share&sa=D&source=docs&ust=1775733923870667&usg=AOvVaw3zff%5Fu-5rGRdREfEYR5hL1), even the most inane phrases still tether themselves to something adjacent to reality – “chopped uncs, rizzlers, gyats”. It’s all “real enough,” he adds. Memes might feel like digital ephemera, flattened into feeds and forgotten within hours, but they carry true gravitas and real-world influence. They shape language, behaviour, belief. At least, they used to. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-09-at-13.17.05.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-09-at-11.56.14.png) Some of Ryanair's signature memes Brands, of course, have been watching. For years, the play has been simple: meme to seem human. Sometimes it works. Sometimes it really works. Ryanair, Duolingo, Wendy’s, Nutter Butter, Scrub Daddy – fluent, fast, a little feral, and frequently cited as best in class. Ryanair has built an entire tone of voice around it. This year, it even joked about going corporate for April Fool’s. No chance. --- _This post is for subscribers on the TEAM tier only._ ### Craving Aliens URL: https://www.protein.xyz/craving-aliens/ Last updated: 2026-04-08T10:19:59.000Z Earlier this year, in what felt like a blink-and-you-missed-it moment of a podcast interview, Barack Obama casually dropped that [“aliens are real”](https://www.instagram.com/reels/DUy9E%5FUD9RR/?ref=protein.xyz). The aftermath was even more extraordinary: Donald Trump condemned him for leaking classified information, prompting Obama to clarify his statement, then Trump directed his administration to release government files on the matter. Not long after, it emerged that the US government had registered the domains aliens.gov and alien.gov. Elsewhere online, bets on whether officials will formally confirm extra-terrestrial life by 2027 have been picking up momentum across Polymarket and other prediction markets. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-07-at-11.19.58.png) Polymarket The search for extra-terrestrial life has been accelerating, with recent scientific breakthroughs nudging the odds ever so slightly in our favour. Using the [James Webb Space Telescope](https://science.nasa.gov/mission/webb/?ref=protein.xyz), researchers have picked up possible signs of life-related gases in the atmosphere of a distant ocean world. More recently, scientists at Cornell have begun modelling what “purple” life might look like through a telescope, proposing that on planets orbiting cooler red stars, organisms could evolve pigments in place of chlorophyll. In other words, when it comes to finding life beyond Earth, purple might just be the new green. Other researchers have been scanning for the consequences of technology rather than life itself: pollutant gases, giant orbital structures, artificial lighting. The search is splintering into stranger, more speculative directions, and inching us closer to something like an answer. All of which lands at a strangely perfect moment for Steven Spielberg’s upcoming film, [*Disclosure Day*](https://www.youtube.com/watch?v=SCYT8vb2siQ&ref=protein.xyz). As the case for extra-terrestrial life drifts out of the realm of fringe theory and into something more conceivable, so too does the imaginative space around it begin to shift. The film centres on humanity finally confronting the truth about alien life – and Spielberg feels like the inevitable conduit for that story. From *Close Encounters of the Third Kind* to *E.T.* to *War of the Worlds*, he’s long understood that any conversation about aliens is really a mirror held up to ourselves. Now, that reflection feels more complex, fractured and relevant than ever. While aliens used to be viewed as aggressors and invaders, the idea of them as friends, even saviours, has been making its way into cultural storytelling. In times of climate turmoil, AI disruption and a geopolitical order that feels increasingly hostile, the classic tropes we’ve attached to aliens have started to seem almost quaint. The idea of them as a threat represents a simpler anxiety for a simpler time, when the real danger wasn’t humanity itself. This wave of pro-alien stories may signal a wider moment in popular culture: a yearning for an external force to undo the wreckage we’re doing to ourselves, here on Earth. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/bugonia.jpg) **Bugonia* (2025) The shift has been showing up in recent film and TV. In Yorgos Lanthimos’ *Bugonia* (2025), a conspiracy theorist kidnaps a CEO believing she’s an alien responsible for the collapse of bee colonies. Although right about the alien, he turns out to be wrong about her agenda. *Mickey 17* follows a disposable human clone on a colonial mission, where the native aliens turn out to be peaceful and empathetic. In the Apple TV series *Pluribus*, an alien virus has merged almost all of humanity into a people-pleasing hive mind, offering a counter-narrative to the classic trope of aggressive invasion. In the latest sci-fi blockbuster, *Project Hail Mary*, a human sent on a space mission to save Earth ends up collaborating with an alien on the solution. The film’s portrayal of Rocky, a five-legged alien engineer on the same solo mission to save his own planet, is perhaps the most genuinely alien companion cinema has ever asked us to root for. Its friendship with the human astronaut develops across a complete language barrier and ends up being the emotional heart of the film. This allyship could even be read, [as some have](https://solitairetownsend.substack.com/p/amaze-amaze-amaze-yes-this-is-an), as a parable of empowerment, to form unlikely coalitions to save a planet in crisis. The evolution in how we tell stories about aliens is itself proof of the power of sci-fi to reframe our narratives around the present (as we explored in the [We’ve Never Needed Sci-Fi More](https://www.protein.xyz/weve-never-needed-sci-fi-more/) SEED). Sci-fi storytelling doesn’t just speak to our own futures, but also to our relations with the more-than-human, and the species we’ve not yet encountered. Beyond popular sci-fi, the signs of pro-alien sentiment in culture are already among us. Look at the rise in popularity of musicians like [FKA Twigs](https://www.dazeddigital.com/music/article/65912/1/fka-twigs-projects-ranked-from-alien-to-human-eusexua?ref=protein.xyz) and [Arca](https://www.youtube.com/watch?v=P7VV0H%5FL3P8&ref=protein.xyz), whose visual worlds are built around aesthetics that eschew conventional humanity. Then there’s the new wave of immersive installations by tech-driven artists such as [Refik Anadol](https://www.instagram.com/refikanadol/?ref=protein.xyz), whose vast, endlessly morphing visualisations appear less like art and more like a non-human intelligence. In brand visuals and storytelling, alien aesthetics are more emancipated than ever: Zendaya as a space-elf in Nadia Lee Cohen’s film for On Running. Thom Browne [SS26](https://www.thombrowne.com/en-gb/pages/collection/spring-2026-runway?look=1&ref=protein.xyz) at PFW. The ever-expanding Alien perfume line by Mugler. The ongoing appeal of the “alien core” beauty look on TikTok, as a counter-point to the sanitised “clean” look. Pinterest Predicts naming “[Extra Celestial](https://business.pinterest.com/en-ca/pinterest-predicts/2026/extra-celestial?ref=protein.xyz)” as one of its trending aesthetics for 2026. For brands looking on, the message is that experimentation with the uncanny and otherworldly is becoming more, not less attractive, while remaining largely underexplored outside of beauty and fashion. This creates opportunities for less conventional categories to claim new expressive territory, by leaning into the resulting friction rather than smoothing it out, which we have argued is no longer a flaw but a feature of the most resonant brands. For food and beverage brands, this could mean deliberately [unconventional flavours](https://www.just-drinks.com/news/the-coca-cola-cos-space-flavoured-starlight-product-launch/?ref=protein.xyz). In wellness, [immersive experiences](https://blooloop.com/immersive/news/submersive-immersive-spa-meow-wolf-corvas-brinkerhoff/?ref=protein.xyz) that transport you to another planet. In consumer tech, a device that resembles an [otherworldly artefact](https://modemworks.com/projects/terra/?ref=protein.xyz). The common thread across all of these is a willingness to make something intentionally unfamiliar that couldn’t have come from anywhere else in their category. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/Screenshot-2026-04-07-at-11.49.47-1.png) Terra by Modem In a time dogged by creative homogeneity and a disillusion with our own species, our cultural appetite for the alien is larger than ever. The brands that will do something meaningful here are the ones that can convincingly infuse sci-fi literacy into their world-building, while embracing bold, iconoclastic storytelling and creative risk-taking with no universal playbook. | SEED | #8399 | | ---------- | ------------ | | DATE | 07.04.26 | | PLANTED BY | PHILIP TEALE | ### Fast, Furious, Frictionless URL: https://www.protein.xyz/fast-furious-frictionless/ Last updated: 2026-07-07T23:14:09.000Z In the early days of platforms, “move fast and break things” was a startup mantra. Since then, Silicon Valley has taken the idea a few steps further. Unregulated tech, runaway economic growth, all leading to superintelligence – that’s the new “move fast”. What’s to break is everything in the path to get there. At the core of this speed-obsessed ideology is [Nick Land ](https://en.wikipedia.org/wiki/Nick%5FLand?ref=protein.xyz)– co-founder of Warwick’s [Cybernetic Culture Research Unit](https://www.urbanomic.com/contributor/ccru/?ref=protein.xyz), a collective that mixed cybernetics, rave culture and esotericism among other things – whose belief in so-called “accelerationism” reads like a job description for AI founders and right-wing politicians keen to push ideas without permission. In short, accelerationism is the idea that push tech hard enough and you either get utopia – or everything completely burns out. Land aligns with the latter: techno-capital is a feedback loop designed not for humanity, but for a future superintelligence building the next economic age. Slowing down, he argues, only delays the inevitable. If that future is inevitable, why not burn bright on the way there? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/1_1Wr_qMieyYWEYedXXilyKg.jpg) Over a decade ago, Land began publishing online, attracting a new cohort of pro-market, anti-human readers. Crowning themselves the [Dark Enlightenment](https://time.com/7269166/dark-enlightenment-history-essay/?ref=protein.xyz), this mix of alt-right communities fused Land’s accelerationism with [Curtis Yarvin](https://www.theguardian.com/us-news/2024/dec/21/curtis-yarvin-trump?ref=protein.xyz)’s anti-democratic ideals. Today, figures like JD Vance, Marc Andreessen and Peter Thiel channel these ideas into political and financial power. Thiel built Palantir on Landian logic: anti-regulation, authoritarian dominance. Elsewhere, OpenAI, SpaceX, Meta and Google all navigate between vanilla accelerationism, build before safety and end-times capitalism. In 2025, tech moguls showed up at Trump’s inauguration, not hiding behind algorithms for profit but staking real political claim. New realities are forming as technology embeds ideology at scale. Those who accelerate fastest – skipping regulations – begin to shape politics instead of being shaped by it. But this is accelerationism’s real effect: users bear the cost while the abstract promise of collective good looms. US courts have recently recognised Meta and Google’s algorithms as intentionally addictive. When Elon Musk’s Department of Government Efficiency cut essential jobs in the name of streamlining, grassroots pushback – like the [Tesla Takedown](https://www.teslatakedown.com/?ref=protein.xyz) movement – hit back. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/the-tesla-takedown-has-begun-a-national-protest-movement-v0-puuqtvGpYIwDsQxIVmbbX53izik7-15rCQbmwbNb190-1.webp) The gap between those accelerating tech and those disrupted by it widens. But while the Dark Enlightenment fantasises about a world where human ethics are scarce, others are building for what they want in the spaces they can control. It’s no surprise people retreat to private group chats, ban smartphones in schools and nostalgically scroll Tumblr. [Mozilla Foundation](https://www.mozillafoundation.org/en/nothing-personal/the-post-naive-internet-era/?ref=protein.xyz) notes this shift: a rising tech elite builds for scale and ideology, while post-naive internet spaces grow from realism. Online hubs, tools and media now reflect the specific needs of communities rather than vague, universal ideals. Out of the shadow of end-times capitalism, new brands and platforms are building rails for actual people. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/04/new_idealist_realist.webp) Post-Naive Internet Era, Mozilla Foundation Platforms like Uber and Instagram have prioritised frictionless activity between seller and buyer, creator and consumer. They want to create tools that don't impose and only act as an infrastructural middle man. Now, however, nuance increasingly matters. Understanding community needs and responding slowly and thoughtfully is key. Post-naive internet spaces aren’t invisible infrastructures – they are intentional, ethical and embedded in their communities. > Protein’s recent [Friction-Forward BRIEFING](https://www.protein.xyz/friction-forward/) captures this shift: in a culture burned out by seamlessness, friction is becoming a feature, not a bug. The smartest brands aren’t removing resistance but reintroducing it – slowing users down, creating intention and making interactions feel considered rather than automatic. Look at [Subvert](https://subvert.fm/?ref=protein.xyz). In response to the music industry’s failure to value musicians digitally, Subvert provides [cooperative user ownership](https://www.protein.xyz/dirty-words-3-ownership). Musicians and members set the rules for sharing and monetisation. _This post is for paying subscribers only._ ### Inside SEED Club #4 URL: https://www.protein.xyz/inside-seed-club-4/ Last updated: 2026-04-01T09:07:52.000Z ### **Milan, Italy** [***Riccardo Trabattoni***](https://www.instagram.com/bitter%5Fsaint/?ref=protein.xyz) **What brands/spaces/communities best capture the spirit of your city right now?** Despite what people often say, Milan is a culturally rich city. What it sometimes lacks are real “third spaces,” but there’s no shortage of places that offer an escape from everyday routines. These range from small, self-organised communities to large, carefully curated venues. [BASE Milano](https://base.milano.it/en/?ref=protein.xyz) and [Spazio Maiocchi](https://www.spaziomaiocchi.com/?ref=protein.xyz) are deeply woven into the urban fabric, hosting internationally relevant events blending art, fashion, music and design. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/stussy_spaziomaiocchi_DSC5962-2400x1600.jpg) Spazio Maiocchi When it comes to communities reshaping the night and social life, [NAMA](https://nuovoanfiteatromartesana.org/en/?ref=protein.xyz) stands out as a new hybrid socio-cultural space, while [Tempio del Futuro Perduto](https://www.tempiodelfuturo.art/en?ref=protein.xyz) represents something even more radical: Italy’s first legally recognised independent socio-cultural centre born from a squat. Also, over the past couple of years, riding a broader European wave, Milan has seen a boom in wine bars. But the counter signal to the wine-bar hype is the strong comeback of the neighbourhood bar: old-school, no-frills, slightly austere and likely equipped with plastic chairs. It feels like a return to authenticity, a quest for something real and unpolished. This shift sparked an Instagram page called Poveritivo (a mash-up of the Italian words for poor and aperitivo), which celebrates places that haven’t been redesigned, rebranded or optimised. ### **Indore, India** [***Garima Katiya***](https://www.linkedin.com/in/garimakatiya/?ref=protein.xyz) **What feels distinct about your city right now?** I live in a cosy little city called Indore, in India. I moved back here after spending a few years in larger cities such as Bengaluru. Indore has been opening up to new experiences like film clubs, book reading groups and a growing coffee culture. Board game nights are becoming popular, too. Many people have worked outside the city and are now back, eager to recreate those experiences, so they’re creating things for themselves. The city has a right-wing political culture that does not let the night culture grow. **Are there any emerging local trends or shifts?** Food has always been a great part of the city. You will see a new cafe or restaurant opening every other day. Fine dining experiences are growing. Trends change quickly here, so I’ve seen a rise in coffee and matcha raves, and running clubs are gaining popularity. I love how people are blending different activities. There are also emerging women-only clubs and supper clubs. In terms of brands, once people experience something new, they tend to seek out familiar versions of it wherever they go. From my conversations while building a local brand, I’ve realised the internet plays a big role, people are influenced by what’s happening globally, and if you offer that locally, they’re eager to join in. I am still skeptical about taking up local clients as they don’t appreciate creativity or “branding” as such. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/I-love-Indore-Signage.jpeg) ### **Barcelona, Spain** [***Nicolas Cevallos***](https://www.instagram.com/nicolascevallos/?ref=protein.xyz) **How does your city influence the way you think about culture?** Barcelona is known for having social circles that rarely clash. I enjoy being able to dip my toes into as many as possible, breaking that unspoken rule and gathering the best from each side. And as the internet fragments into smaller niches and rooms, this ability to peek inside different spaces becomes increasingly valuable. **Are there any emerging trends/people/brands/movements that feel especially local?** The fashion brands Paloma Wool and Gimaguas feel especially influential on a global level – from art direction to product. Beyond those two, it’s also worth mentioning Aurem Biaix, Carrer, Javier Guijarro, EspĂ­ritu Club, Onrush, Two Jeys and Nude Project. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/web-JPEG-PW_AW25_Look_04_0002_FINAL.webp) Paloma Wool When it comes to people: 1) Designer and creative director [NicolĂĄs Barreto](https://www.instagram.com/nicooooooooooooooo0/?ref=protein.xyz). He’s a former senior designer at *Apartamento* magazine and has a very singular way of seeing things. He recently started a local cineclub that’s attracting an interesting crowd to star in, film and watch amateur short films. It feels like one of the most genuine community-based events I’ve seen in a while. 2) Videographer and director [IvĂĄn Salvador](https://www.instagram.com/ivansalvadxr/?ref=protein.xyz) is defining a shift toward iPhone-first music videos. He’s worked with local star Morad and with Rojuu, handled RosalĂ­a’s live TikTok/Instagram moment to release the *LUX* album cover, and created content for Balenciaga fashion shows. 3) [Andrea Ramil](https://www.instagram.com/andrearamil/?ref=protein.xyz). One of the leading image-makers working through styling, currently collaborating closely with Spanish artist Amaia and shaping her visual identity. She also does image consulting for local brands, alongside personal projects like her editorial *The Youth*, created in collaboration with photographer Pablo Escudero. ### **Berlin, Germany** [***Nikhita Chinnari***](https://www.linkedin.com/in/nikhita-chinnari/?ref=protein.xyz) **What emerging trends or shifts feel especially local?** 1) Dual careers: think engineer by day and cacao ceremonist by night. 2) Leisure farming: people are renting patches on farms or garden beds to grow their own vegetables. While experts sow and plant, tenants can tend and harvest their crops occasionally and enjoy the produce. 3) Fashion bland-ing: when it comes to how people dress, you cannot help but notice how similar everyone looks. This is perhaps true everywhere thanks to social media. Ugly chic also remains, but more minimal. **How does your city influence the way you think about culture?** People are lonely, tired of being always on and looking for genuine connection. Brands have a chance to contribute by bringing people together in meaningful ways. And by this, I don’t mean hosting a rave in a cafe or a branded chess night. People are skeptical of anything that feels extractive, in Berlin and elsewhere. ### **Melbourne, Australia** [***Alexi Gunner***](https://www.linkedin.com/in/alexigunner/?ref=protein.xyz) **How does your city influence the way you think about culture?** Seeing a lot of local creatives reject elaborate sets and dramatic storylines in favour of small, seemingly unremarkable moments that feel honest, analogue and unscripted – inviting viewers into fleeting glimpses of someone else’s life has inspired me to help brands do the same. It’s about romanticising the small, cherished details of everyday life. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/fashion-journal-frontoffice-web.jpg) Front Office **Name a one or two people that stand out to you at the moment.** I have two favourite people in the Melbourne scene right now – [Ken Sakata](https://www.instagram.com/sakata.ken/?ref=protein.xyz), the Melbourne-adjacent founder of workwear brand Front Office, for bringing back a sense of appreciation for fashion manufacture and design. He’s a prolific content creator, who has found a dedicated digital following by chronicling, in exhaustive detail, the work that goes behind the design of his products, and by sharing in-depth, wonderfully nerdy video essays about the hidden details of vintage and utility wear classics. Secondly, painter [Mark Bo Chu](https://www.instagram.com/markbochu/?ref=protein.xyz) for his ability to bring to life, through his work, the mundane moments that make Melbourne special, injecting them with subtle undertones of awe and drama. From McDonald’s carparks to bottleshops and staff behind bar tills, his paintings perfectly capture the romanticised grit of the city. ### SĂŁo **Paulo, Brazil** [***LuĂ­sa Bartz***](https://www.linkedin.com/in/bartzluisa/?ref=protein.xyz) **Are there any emerging trends, movements or shifts that feel especially local?** When I think about art, fashion and music, I believe there’s a strong appreciation for local production. [Galeria MetrĂłpole](https://metropolegaleria.com.br/?ref=protein.xyz), a gallery in the city centre, has become a hub for incredible brands and studios that are avant-garde and representative of today’s youth culture, such as Usejoias, Toca, Studio Cas and Vivao Project. More broadly, this desire to explore Brazilian production is exemplified by the launch of Rio de Janeiro Fashion Week in 2026. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/galeria-metropole-foto-lucas-rosin-1.jpg) Galeria MetrĂłpole **What brands/spaces/communities best capture the spirit of your city today?** [DiscopĂ©dia](https://www.instagram.com/%5Fdiscopedia/?ref=protein.xyz) is a party that fulfils this role incredibly. It’s a party that has existed for over 10 years, run and conceived by rap DJs, and it happens every Tuesday, with a focus on celebrating Black music. The DJ sets are 100% vinyl, and it’s an amazing party both to revisit songs we already consider classics and to discover young artists. ### **Rio de Janeiro, Brazil** [***Caio Barros***](https://www.instagram.com/ccaiow?ref=protein.xyz) **What feels distinct about your city at this moment?** There is a resurgence of a specific kind of "bohemian chic" that feels very native to Rio. A good example is [DĂ©jĂ  Vu bar](https://www.instagram.com/p/DMA7LHvRDsr/?ref=protein.xyz): it’s nostalgic without being retro. On the other hand, we have Destilaria Maravilha in the Downtown area. It represents a movement of reclaiming the city centre, a place to let loose and gather amid the historic architecture. The distinction of the city right now lies in this duality: the intimate, unpretentious elegance of the neighbourhoods versus the raw, urban energy of Downtown. **What brands/spaces/communities best capture the spirit of your city today?** I’m seeing a powerful rise in Brazilian streetwear brands that focus on community and hyper-local codes. A brand that embodies this is [BARRA](https://www.instagram.com/bcrew/?hl=en&ref=protein.xyz). They capture a very specific Rio energy mixing the skate culture with the beach lifestyle in a way that feels raw and authentic. Elsewhere, [Welcome Garments](https://www.instagram.com/welcome.rio/channel/?ref=protein.xyz) perfectly captures the spirit of a Rio summer: it feels fresh and hot but incredibly charming. It’s sophisticated but approachable. Alongside them, Ori stands out for translating our ancestry into contemporary visual language. Both brands understand that, in Rio, aesthetics are temperature-dependent; they design for the heat as a texture. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/SnapInsta.to_544878282_18509594737067357_3951344850902251537_n.jpg) BARRA ### **Mexico City, Mexico** [***Maria Rubio***](https://www.linkedin.com/in/maria-rubio-366754150/?ref=protein.xyz) **Are there any emerging trends, movements or shifts that feel especially local?** Social commerce is booming in Mexico City, but in a way that feels culturally specific. It’s less transactional and more relational. Brands are shifting from broadcasting messages to actively listening, interacting and co-creating with their audiences. Platforms such as WhatsApp and Instagram function as spaces of intimacy and trust, where consumers expect direct access and genuine dialogue. This has pushed brands to become more human and accountable: glossy campaigns matter less than responsiveness and presence. What’s interesting is how this digital shift is reinforcing IRL culture rather than replacing it. Pop-ups, workshops and physical experiences are increasingly essential extensions of online communities. Commerce here is built on relationships first, scale second, which feels aligned with the city’s social fabric. **Name a person or brand that stands out to you at the moment.** [Chava](https://www.instagram.com/chava%5Fstudio/?ref=protein.xyz) is doing really exciting things for Mexican fashion. Founded by Olivia Villanti, the Mexico City-based studio specialises in custom shirting, with every shirt made onsite. The in-person element is central, and increasingly aligned with what today’s consumer is craving. In an era of speed and overproduction, Chava’s approach feels almost radical in its restraint. ### **Irvine, California** [***Jane Song***](https://janesingasong.substack.com/) **What feels distinct about your city at this moment?** People criticise Irvine for being a cookie cutter master planned suburban city that is completely devoid of culture and community. Everything is beige and nothing is cheap. Everyone dissed it growing up and itched to get out. But I'm back here now, and what I've found is that you have no crutches or shortcuts through proximity to coolness. That's not particularly valuable here. The upside about being in a place that values safety above all else is that people tend to care more that you're a safe person, not a walking pile of the right signifiers. **Are there any emerging trends, movements or shifts that feel especially local?** Frugal, sober play in the workplace and beyond! My office, which contains a disproportionate number of chess players per capita, has been completely taken with mahjong. Lunchtime mahjong is already supplementing Monday game night. Through my church community, I went from not having played a single game during my adult life to learning Dutch Blitz, Rummikub, Catan and new types of Uno. Games play a similar social lubricating role as alcohol and create built-in conversation. In a manner similar to the peer pressure culture of drinking, many of us are too polite to say no, but the consequences of participating are far less taxing on the body the next morning (depending how hard you game). ### **New York, US** [***Amir Gamble***](https://www.instagram.com/0xchromuh/?ref=protein.xyz) **Are there any emerging trends, movements or shifts that feel especially local?** I think the older tech/hardware obsession trend is really interesting. It touches on so many surfaces that seem to activate both the young and older generations. From iPods to PSPs, Walkmans, BlackBerry phones. There is a yearning for these specialised or even strange devices that feel less tethered to the only screens we are all glued to daily. It feels like we should have known this was coming when vinyl made a resurgence. There is a deeper discussion on nostalgia and stagnation, but I am one of the folks really excited about this development of unique hardware that allows us to use and touch the digital (especially when it comes to reviving old tech). **Name a one or two people that stand out to you at the moment.** [Mindy Seu](https://www.protein.xyz/sex-and-the-internet/) – her work as a creative technologist, writer and artist is really inspiring. I went to her first show of *A Sexual History of the Internet*, and it was one of the coolest experiences I think I have ever had with my phone since I was a teenager. Her work also kind of showcases the way I see the world. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/PORTRAIT_PhotobyIgaDrobisz-1-1-scaled-e1770921221395.webp) Mindy Seu ### **Chandigarh, India** [***Ananya Goel***](http://linkedin.com/in/ananya-goel-319a55127?ref=protein.xyz) **What brands/spaces/communities best capture the spirit of your city?** The Underpass has emerged as an important place in recent years where art, music and movement intersect. Functioning as an extension of the Rose Garden, it continues Chandigarh’s tradition of gardens and parks as social connectors – third spaces that bring people together beyond the rigidity of the city’s grid. **How does your city influence the way you think about culture?** Chandigarh has always been a safe space for recharging my creative energy due its laid back nature. The city has shaped my thinking through its pace more than its spectacle. It’s a city of loyalists – people return to the same places, keep the same circles and eat at the same spots for years. There’s comfort in this repetition, a sense of continuity that’s rare in faster cities. ***Catch up on Inside SEED CLUB*** [***#1***](https://www.protein.xyz/inside-seed-club/)***,*** [***#2***](https://www.protein.xyz/inside-seed-club-2/) ***and*** [***#3***](https://www.protein.xyz/inside-seed-club-3/)***, and order your copy of Protein JOURNAL*** [***here***](https://store.protein.xyz/products/protein-journal-2026?ref=protein.xyz)***.*** | SEED | #8397 | | ---------- | -------- | | DATE | 31.03.26 | | PLANTED BY | PROTEIN | ### Friction Meets Inconvenience URL: https://www.protein.xyz/friction-meets-inconvenience/ Last updated: 2026-07-07T23:14:51.000Z Friction is everywhere right now. And it’s not the thing that slows us down anymore – it’s the thing that pulls us in. That makes us linger. That makes things matter. Resistance has turned into encounter, engagement and connection. Alongside our [Friction Formula](https://www.protein.xyz/friction-forward/) – helping brands think about how friction actually works – we identified five ways it’s currently showing up in culture: 1. **Tactility** – the real, the physical, the touchable. 2. **Imperfection** – human error, desirable and deliberate. 3. **Inconvenience** – effort, struggle, the scenic route over the fast lane. 4. **Nuance** – slow thought in a world drowning in hot takes. 5. **Ambiguity** – mystery, seduction, the thrill of the unknown. ### **Inconvenience** Here, we’ll look at the third pillar, which is all about choosing the harder path, honouring craft, relishing the challenge. Forget instant gratification – friction asks you to lean in. Olympic double gold figure skater Alysa Liu puts it best: “I love struggling, actually. It makes me feel alive.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-25-at-15.45.27-1.png) That same pulse runs through our SEEDs. In [Too Viral](https://www.protein.xyz/too-viral/), we explore how virality is becoming a liability. In an always-on culture, when everything is optimised for smoothness, meaning stops sticking. [Notes on Resale](https://www.protein.xyz/notes-on-resale/) shows us the primal thrill of the hunt. As Protein’s head of strategy Joanna Lowry writes: “Online shopping today is hyper-optimised. Often, it’s efficient but sterile. Resale reintroduces friction, awakening something primal: the hunt.” [Piracy’s Back](https://www.protein.xyz/piracys-back/) takes it further. Streaming is easy. But scrolling through servers, digging for what you want, downloading it, owning it – that’s friction in its most satisfying form. ### **Case studies** _This post is for paying subscribers only._ ### Wired, Tired, Desired URL: https://www.protein.xyz/wired-tired-desired/ Last updated: 2026-07-07T23:15:42.000Z The Italian fashion brand Diesel turned heads last month with a new release: a [set of headphones](https://uk.diesel.com/en/earbuds/60458--wired-earbuds-wired-earbuds-silver/DP09850PHIN01.html?queryID=bee0b37d98d49a4225d6bae0e9efe5db&ref=protein.xyz) plated in industrial aluminium, decked with edgy lockets and charms. True to the brand’s subversive ethos, the headphones sidestep the usual consumer-tech playbook where sleek, minimal, invisible has long reigned supreme. It’s music hardware designed to stand out. Diesel isn’t alone in leaning into music hardware as a fashion statement. This season, headphones, CD players and boomboxes have been appearing everywhere on catwalks, in collections and across editorial shoots. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-23-at-16.34.30-1.png) Diesel 60458 wired earbuds There’s Alyssa Liu’s shoot for [*Teen Vogue*](https://www.instagram.com/p/DVeQEi6AJTr/?ref=protein.xyz), where the Winter Olympics gold medalist poses amid a tangle of CD players and stereos. [Sandro](https://www.instagram.com/p/DUV%5FalPiPun/?img%5Findex=1&ref=protein.xyz)’s recent editorial features a model in bright orange 80s-style headphones. Miu Miu debuted a [custom Walkman](https://www.instagram.com/p/DHr4iY8prTd/?img%5Findex=6&ref=protein.xyz) as part of its SS26 collection. And then there’s the [Tati FĂȘte Bag](https://www.nikolasbentelstudio.com/projects/234my5zh?ref=protein.xyz), a viral creation from [Nik Bentel Studio](https://www.nikolasbentelstudio.com/projects/234my5zh?ref=protein.xyz): a personal stereo shaped like a bag, with a control panel for spontaneous sound-sharing. The list goes on, quietly multiplying. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-23-at-14.34.40.png) The Tati FĂȘte Bag, Nik Bentel Studio On one level, analogue music hardware now functions as a convenient prop, instantly delivering nostalgic pop-culture charm. But on another, it signals something deeper about the way we listen. Audiophilia, once the domain of obsessive enthusiasts chasing top-tier systems, has evolved. Today, flexing music hardware – whether cutting-edge hi-fi or deliberately low-fi and retro – is performative and lifestyle-driven; a way to signal taste, style and cultural capital. While analogue audio offers a rich new visual and sensory language, brands risk reducing it to surface-level signalling. Without genuine functionality or cultural grounding, these cues can quickly read as hollow – another aesthetic to be cycled through. The theatricality of analogue audio first bubbled up with the rise of the “Wired It Girl.” Shelby Hull documented the trend on her [@wireditgirls](https://www.instagram.com/wireditgirls/?ref=protein.xyz) Instagram as early as 2021, tracking wired earbuds spilling from the ears of celebrities such as Bella Hadid. As Hull [told CNN](https://www.cnn.com/world/wired-headphones-comeback-spc?ref=protein.xyz), it wasn’t about a technical preference: wired headphones had become cool precisely because they declared indifference to tech. “She’s obviously wealthy, she can afford AirPods, but she always stuck to the wire,” Hull said of Hadid. “And there was something so effortless about it: very cool, very unbothered to keep up with the latest tech trends.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-23-at-16.37.31.png) @wireditgirls And just like tangled earbuds, retro MP3 players and portable CD players have quietly returned. They offer tactile, physical interaction: buttons to press, weight to feel – a far more personal experience than swiping through Spotify on a black-mirrored iPhone. Apple’s now-discontinued iPods, in particular, are enjoying a renaissance. A lively [second-hand market](https://www.etsy.com/au/listing/1904594637/ipod-classic-5th-generation-clear-black?ls=s&ga%5Forder=most%5Frelevant&ga%5Fsearch%5Ftype=all&ga%5Fview%5Ftype=gallery&ga%5Fsearch%5Fquery=ipod+nano+modded&ref=sr%5Fgallery-1-10&pro=1&content%5Fsource=39e4d7fc-cc69-4796-aed5-c8ae07ee8b1d%253ALTc42b15c4f3be3350b0346f2b55564f88f44efaaf&organic%5Fsearch%5Fclick=1&logging%5Fkey=39e4d7fc-cc69-4796-aed5-c8ae07ee8b1d%3ALTc42b15c4f3be3350b0346f2b55564f88f44efaaf) has emerged around customised iPod Nanos with altered shells and clickwheels. iPod Shuffles, with their Dieter Rams-inspired industrial sensibilities and bright colours, have even been repurposed as [hairclips](https://sublime.app/card/tiktok-make-your-day-1103afe60de6422c?ref=protein.xyz) – a form of wearable tech in its truest sense. _This post is for paying subscribers only._ ### Friction-Forward URL: https://www.protein.xyz/friction-forward/ Last updated: 2026-09-03T11:11:59.000Z Every six months we distil our most pertinent recent [SEEDS](https://www.protein.xyz/tag/seeds/) into the cultural shifts that actually matter – one force kept rising to the surface: *friction*. Not as a footnote. Not as a vibe. But as the defining tension in culture right now. For centuries, friction was framed as a problem – something that slowed systems down, created inefficiency, introduced conflict. In brand terms: something to eliminate. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-20-at-12.32.29-1.png) Now the opposite is happening. In a world optimised for speed, ease and infinite scroll, friction is becoming valuable again – not as obstruction, but as *encounter*. The moment where attention deepens. Where meaning is made. We’re watching a cultural pivot: away from passive consumption, toward active engagement. From smooth to textured. From instant to intentional. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-20-at-12.34.06-1.png) But friction isn’t about rejecting technology or becoming neo-Luddite. It’s about reintroducing *just enough resistance* into systems that have become too frictionless to care about. ### **So what does that mean for brands?** It means friction isn’t a bug. It’s a strategy. We’ve defined five ways brands can actively design for it, through **tactility, imperfection, inconvenience, nuance and ambiguity.** These aren’t just creative choices. They’re leversfora way to systemise friction. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-20-at-10.03.16-1.png) ### **Our Friction Formula** This sits at the core of the briefing and offers a simple way for brands to think about how friction actually works: > Friction = (Brand Gravity + Resistance) x Heat - **Friction** is the positive tension created when a brand resists total ease – forcing people to pause, search, wait or think. - **Brand Gravity** is what pulls people in – your world, your point of view, your cultural magnetism. - **Resistance** is what slows them down – the intentional barriers you introduce through tactility, imperfection, inconvenience, nuance or ambiguity. - And **Heat**? That’s the multiplier. The cultural energy that turns resistance from frustrating into irresistible. ***If you** **’** **d like us to present this BRIEFING to your team:** [Book a DEBRIEF ](https://form.typeform.com/to/dNXJbsku?ref=protein.xyz) ### **What does it look like in practice?** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-20-at-10.18.37.png) We apply the equation to brands already getting it right – from the coded minimalism of Bottega Veneta to the playful constraint of LEGO, to the controlled chaos of IKEA. Different categories. Same principle: the brands winning right now aren’t removing friction. They’re *designing it*. This BRAND BRIEFING goes deep into the signals, strategies and case studies shaping this shift – and what it means for how your brand shows up next. Because this isn’t about trendspotting. It’s about understanding the tension your brand needs to hold to stay relevant. --- ***To watch the recording of this BRAND BRIEFING you*’*ll need to be a*** [***MEMBER***](https://www.protein.xyz/membership/)***.*** --- --- _This post is for subscribers on the TEAM tier only._ ### What’s Next For Social? URL: https://www.protein.xyz/whats-next-for-social/ Last updated: 2026-07-15T23:46:35.000Z For more than a decade, social media felt inevitable. Log on, scroll, post, repeat. But lately the vibe has shifted. The platforms that once promised connection now feel like infrastructure [for extraction and addiction](https://www.theguardian.com/technology/2026/mar/12/social-media-addiction-trial?ref=protein.xyz) – harvesting attention, data, creative labour. [In a sprawling SEED CLUB thread](https://forum.protein.xyz/t/what-next-for-social-media/425/1?ref=protein.xyz) our global community of experts began asking what's next for the platforms we all spend too much time on? The conversation reads like a snapshot of a moment where the internet feels both exhausted and on the brink of reinvention — which began with a provocation from Malena Roche two months ago: > “There’s been tons on the news about Musk and Zuckerberg and the TikTok ban, but I want to talk about people’s desire to find a new ethical home for their online personas. Seems like all major channels are owned by technocrats, but I see an appetite for something else... People want to exist online without unwillingly helping rich immoral men get richer.” --- ### **The Technofeudalism Moment** A big theme in the thread is something economists and writers have increasingly called *technofeudalism* – the idea that digital platforms operate less like open markets and more like medieval estates, where a few powerful players control the infrastructure and everyone else works the land. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/646d08c6558677d9e5b9592b1032344a79-techno-feudalism-.2x.rsocial.w600.webp) Source: New York Magazine Roche references the concept directly: > “I’m also reading a book that’s somewhat on this topic called [*Technofeudalism*](https://www.penguin.co.uk/books/451795/technofeudalism-by-varoufakis-yanis/9781529926095?ref=protein.xyz), and it touches upon some interesting topics such as people being monetised for data/content, which I guess, at first, was not perceived as problematic, but as more and more online spaces become toxic and bully central, this thesis becomes more and more infuriating.” That feeling – of slowly realising you’ve been working someone else’s digital farm – seems to be spreading. Juliana Callia-Long frames the next phase as a potential rebellion against the system: > “I’m also interested in the concept of ‘technofeudalism’ and the necessary counter-movement that may need to emerge. I’m thinking of something around social platform fluidity and disobedience, but I’m still unsure how it will manifest.” _This post is for subscribers only._ ### Collective Memory URL: https://www.protein.xyz/collective-memory/ Last updated: 2026-07-07T23:18:23.000Z Scroll social media for long enough and things can start to blur into the same polished loop – carefully-edited lifestyles, recycled memes, AI-generated filler and content that sometimes feels designed less for people than for [the algorithm itself](https://www.protein.xyz/dead-internet-theory/). Sometimes the internet feels less like a place where things are actually happening and more like a machine that manufactures attention. Inside [SEED CLUB](https://www.protein.xyz/contribute/), one of the most commented-on threads (160 posts and counting) since the community began is simply titled: “[What next for social media?](https://forum.protein.xyz/t/what-next-for-social-media/425/162?ref=protein.xyz)” For a lot of people, it’s not just about tweaking social media – it’s about starting over. One answer currently bubbling up is [Collective Memory](https://www.collectivememory.ai/?ref=protein.xyz), a new live-posting platform that tries to pull the internet back into the real world. The rules are deliberately simple: you can’t upload from your camera roll, you can’t use filters and you can only post what you’re seeing right now. Picking up where [BeReal](https://bereal.com/?ref=protein.xyz) dropped off, every piece of content – or “Memory” – is captured live and pinned to a specific place and time, turning the feed into a stream of moments happening across the world in real time. 0:00 /0:15 1× The Collective Memory feed The twist is that attention on the platform has actual value. Instead of likes, users stake a native token called ATTN on posts they think deserve attention – meaning the people who capture the moments everyone cares about can actually make money from them. Below, we speak to Eitan Matteo Caggia, one of the app’s co-founders, about why social media feels increasingly disconnected from reality, how limitations can change the way we document our lives and why anchoring content to time and place might be the internet’s next big reset. > What made now the right moment to build Collective Memory? Social platforms, as they exist now, go against our most basic instincts. We’ve lost the ability to tell what’s real. Everything is engineered for constant dopamine hits, and the result is sugar fatigue: too much, too empty, too constant. On top of that, AI slop makes you question your perception of reality. Platforms accelerate this feeling because they optimise for their own profit. > How does visual culture work on Collective Memory? How’s it different from the usual social feed, and where do you see it going? _This post is for paying subscribers only._ ### Anonymous To A24 URL: https://www.protein.xyz/anonymous-to-a24/ Last updated: 2026-07-07T23:19:15.000Z In a couple of months A24 will release its long-awaited film [*Backrooms*](https://a24films.com/films/backrooms?ref=protein.xyz), with the tagline, “A strange doorway appears in the basement of a furniture showroom”. The release marks an unusual moment in Hollywood: a major studio placing its bet on a piece of internet folklore that began as a single anonymous forum post. For those who don’t know, the story is the product of a form of decentralised, collective storytelling the internet calls a “[creepypasta](https://en.wikipedia.org/wiki/Creepypasta?ref=protein.xyz),” where short horror stories are shared and reshaped across forums like Reddit and 4Chan, evolving as they spread. Collective storytelling born from the bowels of the internet. The early premise was simple: individuals fall out of our reality into an endless network of ugly yellow hallways, where monsters or malnourishment await. That two-paragraph post from 2019 has since become a sprawling mythology, built collaboratively by online communities who set rules for storytelling, catalogued “levels” and developed a narrative world through various online forums. The broader internet really began to notice the story in 2022 after amateur videos by creator Kane Parsons (known online as Kane Pixels) went viral on YouTube. Parsons was just 16 when he released his [first video](https://www.youtube.com/watch?v=H4dGpz6cnHo&ref=protein.xyz), which follows a teenager who falls into the liminal yellow hallways. After Parsons’ videos, indie videogame developers created a host of inspired games, which were played by [“Let’s Play”](https://www.reddit.com/r/letsplay/?ref=protein.xyz) (LP) streamers who spread the content to millions of subscribers. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-09-at-12.38.15.png) For brands and studios watching closely, this trajectory – from anonymous forum post to cinematic release in just six years – is a case study in how momentum builds online. Culture increasingly emerges from communities first, and institutions later. Internet culture historically has not been taken seriously, but that might be changing. At the end of January, YouTube creator Mark Fischbach, who goes by [Markiplier](https://www.youtube.com/channel/UC7%5FYxT-KID8kRbqZo7MyscQ?ref=protein.xyz) on his YouTube channel, released his debut film [*Iron Lung*](https://www.imdb.com/title/tt27564844/?ref=protein.xyz) to 4,000 cinemas. It went on to make $50 million at the box office on a modest budget of $3-5 million. The film’s success might surprise offline crowds, but not internet-dwellers like me who are already familiar with Fischbach’s internet stardom and loyal fanbase of some 40 million subscribers on YouTube. For brands, this highlights a shift from audience acquisition to audience migration. Increasingly, cultural products reach the mainstream with their communities already built. Like *Iron Lung*, the 2023 [*Five Nights at Freddy’s*](https://www.imdb.com/title/tt4589218/?ref=protein.xyz) movie was a surprise box-office hit, grossing nearly $300 million and spurring a sequel which also made some $240 million. Both films were inspired by indie horror videogames, which have become their own symbiotic communities online. Indie developers share their work with YouTube LP creators like Fischbach, who stream gameplay, driving new players to their games. FNAF has even moved outside of film into crossovers in other videogames like *Dead by Daylight* and *Fortnite*, and in an instance of life imitating art imitating life, Popeyes released a FNAF-inspired meal in November of 2025. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/FreddyFazbear-s_Pizza.webp) FNAF has you play as a night shift security guard at a decaying “Freddy Fazbear’s Pizza” location, a fictional children’s entertainment centre akin to Chuck-E-Cheese, where the dancing animatronic robots come to life and attempt to kill you. The gameplay is, genuinely, scary, but the internet’s fascination with FNAF is likely more to do with the mythology implied in the secrets you can find in the game if you do things like beat the game on hard mode or uncover hidden Easter eggs. This has led to its own cottage industry of internet sleuths with YouTube channels – some with nearly 20 million subscribers – that hypothesise about the FNAF mythology as it unfolds across the series’ 12 games. For strategists, this is an important design principle of internet-native storytelling: mystery drives participation. When audiences believe there are deeper layers to uncover, they begin doing the narrative work themselves. _This post is for paying subscribers only._ ### #724 | Culture is Craving Friction URL: https://www.protein.xyz/724-culture-is-craving-friction/ Last updated: 2026-03-09T11:21:32.000Z Every six months we take a moment to contextualise and analyse all the SEEDS we’ve sown in order try and understand what’s changed, what’s coming and what, if anything, we should do about it. The resulting [BRAND BRIEFINGS](https://www.protein.xyz/tag/briefings/) are intentionally designed to coincide with the equinoxes – as a [celestial reminder](https://www.protein.xyz/astrofuturism/) of the shift in seasons and symbols of [equilibrium](https://www.protein.xyz/chaos-control/), [renewal](https://www.protein.xyz/brand-briefing-spring-2025/) and the planting and harvesting of physical and metaphorical [SEEDS](https://www.protein.xyz/tag/seeds/). Building on the [compost](https://www.protein.xyz/brand-briefing-spring-2025/) and [chaos](https://www.protein.xyz/chaos-control/) of our previous [BRIEFINGS](https://www.protein.xyz/tag/briefings/), the vibe shift in 2026 isn’t toward more speed, more polish, more seamlessness. It’s the opposite. Culture is craving **friction**. We’re talking about [ambiguity](https://www.protein.xyz/ambiguity-maxxing/), [mystery](https://www.protein.xyz/mystery-matters/), [boredom](https://www.protein.xyz/bringing-boredom-back/), [nuance](https://www.protein.xyz/culture-isnt-coded/), [inconvenience](https://www.protein.xyz/decadent-queuing/). The good parts. The human parts. The parts where meaning sticks. For years, the tech-industrial promise was clear: eliminate effort, eliminate time, eliminate uncertainty. Life, but optimised. Now that AI has made perfection effectively instantaneous, the cracks in that promise are starting to show. When everything is smooth, nothing feels real. When everything works, nothing feels earned. **Our Spring BRAND BRIEFING is at 5pm UK time on 19th March and access is exclusively reserved for Protein MEMBERS.** --- [Become a MEMBER](https://www.protein.xyz/membership/) --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-06-at-09.07.43.png) In case you missed it, [Protein JOURNAL](https://www.protein.xyz/protein-in-print/) is out in the world and we had a wonderful [launch event](https://www.protein.xyz/protein-journal-2026/) in [Protein STUDIOS](https://www.instagram.com/proteinstudios?ref=protein.xyz) to celebrate — so if you haven't yet picked up your copy, grab one before they're gone as we've only printed 200\. [Buy it here](https://store.protein.xyz/products/protein-journal-2026?ref=protein.xyz). --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [Insight As InfluenceMeet the new cultural main characters.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-45.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-02-17-at-11.54.28.png)](https://www.protein.xyz/insight-as-influence/) [Archive-FuturismWhy exploring the past is the best way to imagine the future.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-47.png)Protein XYZAlexi Gunner![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/SnapInsta.to_566595171_18537561442031735_6885905406480662807_n.jpg)](https://www.protein.xyz/archive-futurism/) [Pathetic MemesAn interview with Catty Berragan, SEED CLUB member and co-founder of Pathetic, a creative studio blending culture, technology and – yes – memes.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-49.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-2.png)](https://www.protein.xyz/pathetic-memes/) [Brand America, InterruptedAfter Bad Bunny’s Super Bowl halftime show, we started wondering – what does the US actually represent right now?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-43.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/SnapInsta.to_629347232_18564692599023375_587094609788100485_n.jpg)](https://www.protein.xyz/brand-america-interrupted/) [Corporate Is Content NowAre reports of the corporate dream’s death massively exaggerated?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-48.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2026-02-26-at-11.26.31.png)](https://www.protein.xyz/bullshit-jobs/) [Too ViralWhy brands need to stop chasing clicks and start bending time.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-50.png)Protein XYZPhilip Teale![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-2.png)](https://www.protein.xyz/earned-advocacy/) --- Want full access? Become a [MEMBER](https://www.protein.xyz/membership/) --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 400+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. [APPLY TO JOIN](https://www.protein.xyz/contribute/) --- ### Too Viral URL: https://www.protein.xyz/too-viral/ Last updated: 2026-07-07T23:19:54.000Z Virality is becoming a liability. In an always-on culture, when everything is optimised for smoothness, meaning stops sticking. [Ana Andjelic](https://andjelicaaa.substack.com/p/virality-is-dead-part-2) makes a similar point: if brands want staying power beyond the length of a feed refresh, they need to move away from culture attached purely to attention. Content can now be produced quickly and inexpensively. Generative AI is only accelerating what Matt Klein calls “[dashboard culture](https://www.protein.xyz/culture-isnt-coded/)” and Ruby Justice Thelot calls “[looksmaxxing](https://www.ssense.com/en-gb/editorial/culture/looksmaxxing-quantification-culture?ref=protein.xyz)” – creative optimisation based on performance metrics. That leads to a feedback loop of sameness, rewarding what already performs. By playing the optimisation game, brands compress the window for creative decisions that look wrong before they look right. What’s more, with AI agents on the rise – software assistants that manage and filter content, recommendations and purchases for individual users – virality culture becomes increasingly obsolete. As [NEMESIS](https://nemesisglobal.substack.com/p/brands-vs-agents) recently pointed out, agents can instantly scan markets to surface the cheapest, fastest-delivered or best-rated option. The result is to strip away hard-won brand loyalty. Any advantage gained from consumer habit is lost if products can be reduced to white-label commodities. So what’s left? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/image-1.jpg) Platforms and agents can’t displace how an experience unfolds over time. At least not at the human layer. Having [researched](https://mutantfutures.substack.com/p/the-future-of-slowness-briefing) how societal acceleration encourages reactivity for individuals and organisations alike, my findings point to a vicious cycle with diminishing returns. The ability to opt out of this cycle is more aspirational than ever. Brands need to shift their focus away from reactivity and start treating time-perception itself as a creative strategy. _This post is for paying subscribers only._ ### Pathetic Memes URL: https://www.protein.xyz/pathetic-memes/ Last updated: 2026-07-07T23:21:33.000Z [*PATHETIC*](https://www.pathetic.com/?ref=protein.xyz) *is a creative studio blending fashion, emerging tech and internet culture. The studio works with brands such as CashApp, MUBI, Nike and Gucci, and grew out of Berragan’s six-year-long Instagram meme page (@*[*PATHETIC*](https://www.instagram.com/pathetic/?ref=protein.xyz)*), which now has 288,000 followers and over 50 million impressions every month.* *In this interview, Berragan talks about why memes matter as a cultural and creative tool, how running a meme page shapes the studio’s approach to brand campaigns, and why combining fashion and technology opens up entirely new creative possibilities. Plus, how to balance irreverence with professionalism – and why getting memes right can make or break a brand’s cultural relevance.* --- > So: memes. They’ve been a through line in your career. How so? And why do you think memes resonate so much? I actually started my career by building meme pages on Twitter. I was revising for my GCSEs and decided to make a page called Exam Problems. The page hit 50,000 followers in a few weeks, and it was the first time I realised memes could transmit a shared experience really easily and really fast. I'd get home from an exam, post about a specific question and get 2,000 retweets. That rush is something I've been chasing ever since. Memes are the smallest unit of attention on the internet and the most efficient way to move an idea. They take almost nothing to create, spread faster than any other format, and have no ceiling on how far they can travel. When you have that kind of leverage as a creator, it’s hard to ignore. They’re also incredibly low-stakes. Your name, face, or likeness isn’t attached, giving you a blank canvas to explore topics and shape your influence. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/03/Screenshot-2026-03-02-at-14.56.09-1.png) > When working with global brands such as Nike, Adidas and Gucci, how do you balance brand identity with meme authenticity? Brands have to accept that working with us means giving up some control over their identity and guidelines in favour of something more valuable: self-awareness and humour. To reach a genuinely large audience, you have to be willing to make that trade. The brands that see the best results are the ones that understand this. > Can you share an example of a brand campaign where memes drove real engagement, not just viral reach? _This post is for paying subscribers only._ ### Corporate Is Content Now URL: https://www.protein.xyz/corporate-is-content-now/ Last updated: 2026-08-25T08:58:43.000Z The thread in [SEED CLUB](https://www.protein.xyz/contribute/), with all its millennial-finality, is titled : [The Death Of The Corporate Dream](https://forum.protein.xyz/t/the-death-of-the-corporate-dream/1016?ref=protein.xyz). The mood is ambivalent, cynical, curious. Less a funeral, more a post-mortem conducted in real time. Because while the cultural script says the office is over – automated, alienating, “bullshit” – the algorithm is telling a different story. Corporate life isn’t disappearing. It’s becoming content. Look at [Kat from Finance](https://www.instagram.com/katfromfinance/?ref=protein.xyz). Sample post: “Patrick Bateman would lose his mind if he saw this” below a picture of an iteration of Coperni’s popular Swipe bag but with a new, very distinctive feature: it doubles as a CD player. Most of her pictures are selfies in her office bathroom or posed on her desk: “This is your reminder to keep doing your daily stretches” one caption reads. As her Instagram bio puts it: “A corporate slay a day keeps the doctor away.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/Screenshot-2026-02-26-at-11.22.43.png) Or take Natalie Marshall, known online as [Corporate Natalie](https://www.instagram.com/corporatenatalie/?hl=en&ref=protein.xyz). She has made a name for herself by highlighting the absurdities of office life: how everything is “urgent”, the dread of corporate jargon like “synergy” and the performative insistence that “work is your life”. Her TikToks have been viewed tens of millions of times, resonating because viewers instantly recognise the everyday office rituals she dramatises. Marshall is part of a growing wave of “9-to-5” influencers. Around a million TikTok videos now appear under #9to5 or #CorporateTikTok. Some show gruelling schedules; others turn attention to the small routines – the morning coffee, the commute outfit, the pre-work ritual before logging on. It could read as mundane, but audiences watch because it feels unfiltered and real in a way few scripted dramas achieve. 0:00 /0:50 1× @c[orporatenatalie](https://www.instagram.com/corporatenatalie/?hl=en&ref=protein.xyz) Other creators have experimented with the same format. [Jemima Grace](https://www.instagram.com/onelane%5Fstudios/?ref=protein.xyz), who counts over 300,000 followers on TikTok and 200,000 on Instagram, recently left her office job, leveraging her following to explore brand collaborations. [Connor Hubbard](https://www.instagram.com/hubs.life%5F/?hl=en&ref=protein.xyz), another corporate influencer, amassed a large audience documenting his analyst life – but after leaving his job to focus on content full-time, some fans argue he lost the relatability that first drew them in. _This post is for paying subscribers only._ ### Archive-Futurism URL: https://www.protein.xyz/archive-futurism/ Last updated: 2026-07-07T23:22:48.000Z Why exploring the past is the best way to imagine the future. _This post is for paying subscribers only._ ### Insight As Influence URL: https://www.protein.xyz/insight-as-influence/ Last updated: 2026-07-15T23:46:22.000Z Research used to live in the margins – a quiet, pre-campaign ritual conducted in nondescript offices, decks and Google tabs that nobody bragged about. Strategy was the scaffolding. Insight was backstage. Now, not so much. The mid-2020s are seeing the rise of a new figure in the cultural economy: the researcher-strategist as main character. If the 2010s belonged to the influencer, the 2020s may belong to what fashion search engine Lyst has dubbed “vibe analysts aka info-influencers acting as digital spirit guides to the next big thing.” The most culturally fluent strategists increasingly resemble creators – posting videos, sharing frameworks and building followings. Meanwhile, the most compelling creators are adopting the posture of researchers. The boundary is dissolving. Think [Brad Troemel](https://www.instagram.com/bradtroemel/?hl=en&ref=protein.xyz), [Eugene Healey](https://www.instagram.com/eugbrandstrat/?hl=en&ref=protein.xyz), etc. SEED CLUB’s [Alexi Gunner](https://www.instagram.com/alexijamesgunner/?ref=protein.xyz) notes the rise of vibe analysts in his Substack article [Research as a Form of Pattern Disruption](https://substack.com/home/post/p-184692314?ref=protein.xyz), where he warns, > "Despite this abundance of enthusiasm for cultural research, it often feels like it’s easier than ever to slip into the gravity well of banality. Cookie-cutter essays optimised for algorithmic engagement. Hot takes stripped of depth. Fleeting fads interpreted as extreme, paradigm-shifting hyperbole." In other words, the same traps that have long haunted content creation are alive and well – even in spaces devoted to insight. _This post is for paying subscribers only._ ### Protein JOURNAL 2026 URL: https://www.protein.xyz/protein-journal-2026/ Last updated: 2026-02-13T16:43:51.000Z Over the last year, we’ve planted over 100 SEEDs – sown by our [decentralised research community](https://www.protein.xyz/contribute/) at a steady drip of two posts a week. Signals, shifts, strange internet moods, half-formed futures. Now we’ve pulled those threads offline and into something you can actually hold: a 100-page printed annual that's stacked with entirely new, original features including: - A calendar tracking the cultural tremors taking root month by month. - An A-Z of the people, brands and trends set to define 2026\. - A photo essay charting the rise of ugly aesthetics – because taste is over, and we’re into texture now. - From Milan to Mexico City, SEED CLUB’s global network of writers, artists, strategists, designers and cultural operators map the moods, movements and micro-shifts shaping their hometowns. - A Group Chat with POSTPOSTPOST, GĂŒnseli Yalcinkaya, Edmond Lau and Sean Monahan spiralling (productively) through yearning, friction, peptides and much more. Limited to 200 numbered copies, JOURNAL 2026 is now available to buy in the [STORE](https://store.protein.xyz/products/protein-journal-2026?ref=protein.xyz) or if you’re a [MEMBER](https://www.protein.xyz/membership/), we’ll be sending you a complimentary copy. --- [BUY NOW](https://store.protein.xyz/products/protein-journal-2026?ref=protein.xyz) --- We also wanted to say a massive thank you to everyone who made it down to last night's launch – where the SEEDs left the feed and met the room: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_011-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_128-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_075-2.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_135-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_229-2.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_144-2.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_165-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_184-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/protein_journal_185-2.jpg) | SEED | #8385 | | ---------- | -------- | | DATE | 12.02.26 | | PLANTED BY | PROTEIN | ### Brand America, Interrupted URL: https://www.protein.xyz/brand-america-interrupted/ Last updated: 2026-07-07T23:23:56.000Z America’s brand feels less like a story and more like a collision. On one hand, the country can put Bad Bunny on the Super Bowl halftime stage, gear up to host a football World Cup, and still dominate music, film and creative culture. On the other, it’s still exporting images of ICE crackdowns, [Epstein scandals](https://jmail.world/?ref=protein.xyz) and political extremism. So we asked [SEED CLUB](https://www.protein.xyz/contribute/) what Brand America actually stands for today. Is it still aspirational, or has it become a case study in contradiction – progress and regression existing side by side? Fractured, evolving, hypocritical, resilient – or all of the above? --- ### **Nic Allum** America isn't a tightly designed, very controlled brand book PDF myth: freedom, family, opportunity, the frontier. It’s a pile-up of signals all running together at the same time. The country still produces culture that feels open, magnetic and globally influential, but it now does so while broadcasting its own fear, hatred, control and instability just as loudly. Big cultural moments can’t hide the contradiction, so they have to carry it. It’s aspirational because it shows what happens when identities, power and culture are constantly being remixed in public without a referee. The contradiction is not a flaw in the brand – it *is* the brand. ### **Sophia French** The caption “You met me at a very Chinese time in my life” accompanies thousands of TikToks showing Americans adopting stereotypically Chinese habits: drinking hot water, practising *tai chi*, using rice cookers, *gua sha*\-ing, wearing slippers indoors. I’m reluctant to deploy yet another *\-*maxxing suffix, but the internet has already decided – the term, of course, is Chinamaxxing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/02/Screenshot-2026-02-10-at-12.03.43.png) Much of the trend reads as genuine admiration for Chinese culture. Still, unease from some Chinese observers is understandable, particularly against the backdrop of contemporary anti-immigrant violence tied to Trump’s ICE and a long Western history of portraying China and Chinese culture through suspicion or caricature. As US supremacy falters and geopolitical tensions with China intensify, shifting attitudes toward China feel less coincidental than symptomatic. Chinamaxxing is as much about embracing Chinese culture as a rejection of “Brand America”. As Minh Tran writes in her Substack piece [My Year of Rest and Chinesemaxxing](https://www.couldabeenatthe.club/p/my-year-of-rest-and-chinesemaxxing?ref=protein.xyz), “In the twilight of the American empire, our Orientalism is not a patronising one, but an aspirational one.” ### **Charles Weak** _This post is for paying subscribers only._ ### #723 | Stillness, Ambiguity & Dystopia URL: https://www.protein.xyz/723-stillness-ambiguity-dystopia/ Last updated: 2026-02-06T11:57:12.000Z In case you missed it, we're (re)launching our [JOURNAL](https://www.protein.xyz/protein-in-print/) next week – a printed annual packed with all-new, original features across 100 pages. First launched in [2010](https://store.protein.xyz/products/protein-journal-1?ref=protein.xyz) and updated in [2014](https://store.protein.xyz/products/protein-journal-12-es-devlin?ref=protein.xyz), we’re [practicing what we preach](https://www.protein.xyz/make-zines-not-content/) with Vol. 3\. Inside you’ll find a year of SEEDs decoded, group chats on culture’s weird twists and the signals shaping what’s coming next – from peak social media to yearning, liminality and the strange little things that make 2026 feel
 2026\. We’ve got it all covered and if you're in London next week, [come to the launch](https://luma.com/9dd8zg4w?ref=protein.xyz). Protein JOURNAL will be free to [MEMBERS](https://www.protein.xyz/membership/) and available to buy in the [STORE](https://store.protein.xyz/?ref=protein.xyz) for ÂŁ15. --- [**SEEDS**](https://www.protein.xyz/tag/seeds/)(17 to catch up on 😼‍💹) [Notes On ResaleHow resale platforms are shaping the way we shop and show up in the world.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-24.png)Protein XYZJoanna Lowry![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-11-12-at-12.34.12.png)](https://www.protein.xyz/notes-on-resale/) [Ambiguity MaxxingIn a world obsessed with likes and followers, people are increasingly choosing mystery – keeping secrets and making you work to get them.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-25.png)Protein XYZSophia Epstein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/BAC2BC0B-7E85-4F36-8DAA-EFCDBEB0B609_1_201_a-1.jpeg)](https://www.protein.xyz/ambiguity-maxxing/) [Sex And The InternetIn her new performance and book, Mindy Seu uncovers the overlooked histories shaping our digital lives.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-26.png)Protein XYZKesia Inkersole![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/QmVJPYywrk1R7y9qDBRCdSxJicrtgtiir4pvmZsYNSxq6e.jpeg)](https://www.protein.xyz/sex-and-the-internet/) [The Detail DeficitPushing back against a culture addicted to efficiency and intent on flattening our senses.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-27.png)Protein XYZLetty Cole![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/detail-theory-1-1.png)](https://www.protein.xyz/the-detail-deficit/) [The Pre-Viral EconomyFrom brand buzz to micro-aesthetics, Polymarket transforms collective intuition into predicting the signals of tomorrow.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-28.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-12-02-at-09.25.30.png)](https://www.protein.xyz/the-pre-viral-economy/) [Stillness ModeA quiet tactic for brands looking to leave a mark, not just make a moment.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-29.png)Protein XYZLaura Vent![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-12-03-at-14.48.05.png)](https://www.protein.xyz/stillness-mode/) [Have We Reached Peak Merch?If you missed our FORUM last week, here are the highlights and recording.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-30.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-1-1.gif)](https://www.protein.xyz/have-we-reached-peak-merch/) [Centreless CultureWith no fixed point of reference, meaning spreads fast and splinters even faster, creating a network of micro-scenes.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-31.png)Protein XYZRina Nicolae![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-12-10-at-14.13.02-1.png)](https://www.protein.xyz/centreless-culture/) [Brand Britain EvolvedFeaturing Martin Parr, Protect, Burberry, Ffern and Jim Legxacy.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-32.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/464e140c-7b74-411b-9734-4a322e99c6e8_1456x1783.webp)](https://www.protein.xyz/brand-britain-evolved/) [2025 ReflectionsThe ideas that travelled furthest, resonated the deepest and created the most impact.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-33.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-12-18-at-09.18.38-1.png)](https://www.protein.xyz/2025-reflections/) [Let Me ExplainA short theory of why everyone’s explaining everything online now.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-34.png)Protein XYZNatalie Podaima![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design.png)](https://www.protein.xyz/let-me-explain/) [What Makes a Good Collab?Or how the boring, captivating, strategic and unhinged collide.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-35.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Collab-Matrix-1.png)](https://www.protein.xyz/what-makes-a-good-collab/) [Dystopia BaitThe future looks bad on purpose – with brands increasingly turning worst-case futures into launch strategy and marketing fuel.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-36.png)Protein XYZSophia Epstein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/BgFCgs3S2ftY2bm50rnbb5V90Q.jpg)](https://www.protein.xyz/dystopia-bait/) [Built By AccidentA look at skateparks, DIY spaces and brand-funded hubs that thrive not through polish or permission, but through collective authorship.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-37.png)Protein XYZCharles Weak![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/FQsoMaNVcAEtFbf.webp)](https://www.protein.xyz/built-by-accident/) [Reset To RealAnalogue is becoming a form of resistance, but when disconnection becomes a status symbol, who actually gets to log off?![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-39.png)Protein XYZVictĂłria Oliveira![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/611094073_10235137920003471_4777318775734542489_n.jpg)](https://www.protein.xyz/reset-to-real/) [Regular MaxxingOn feeling special without being exceptional.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-40.png)Protein XYZAlice Jasmine Crippa![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/tumblr_cd8d70516b209af2aea9c800cc72d3d1_fbfde8fc_540.gif)](https://www.protein.xyz/regular-maxxing/) [Culture Isn’t CodedAn interview with Matt Klein about his (very) manual analysis of 70+ global trend forecasts – and the patterns machines can’t see.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-41.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/META-Tracking--1-.png)](https://www.protein.xyz/culture-isnt-coded/) --- Want full access? 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[APPLY TO JOIN](https://www.protein.xyz/contribute/) --- ### Culture Isn't Coded URL: https://www.protein.xyz/culture-isnt-coded/ Last updated: 2026-09-03T11:12:12.000Z [Matt Klein](https://www.linkedin.com/in/kleinkleinklein/?ref=protein.xyz), Head of Foresight at Reddit and founder of [ZINE](https://zine.kleinkleinklein.com/?ref=protein.xyz), spends months each year manually sifting through global trend reports to get a feel for how culture is actually moving. Reading more than 70 forecasts side by side, he looks for the patterns, tensions and contradictions that machines tend to smooth over. In conversation with Protein XYZ editor John Sunyer, Klein reflects on what emerges when you slow down and read culture by hand – and why intuition, ambiguity and lived experience still matter in an age of dashboards, metrics and AI. --- ***Protein*** This year's [META Report](https://zine.kleinkleinklein.com/p/meta-trends-2026?ref=protein.xyz) feels unusually deep and intentional – almost archaeological in how it’s put together. Can you outline the process a bit? How long does something like this actually take? How many people are involved? ***Matt Klein*** It’s just me, however each year I have a friend lend a mind to ensure I’m not off base. It’s roughly a three-month process and it usually starts around mid-November, when all the annual reports begin to drop. From there, it’s about gathering everything and reading through it all. I’ve definitely gotten faster over time – I know which reports are garbage and which are actually worth digging into. I won’t name names, but anyone who’s been doing this work long enough knows which ones are empty calories. From there, it’s extremely manual. I parse out individual trends from each report, capture how they’re described, and then do that over and over again. Eventually I start colour-coding: okay, green themes feel connected; these pink ones are circling around something about overstimulation; these others are about slowing down or re-orienting life. Just by sitting with all of that text, you start seeing connections – this links to that, that echoes this. And the important thing is I don’t want to just dump this into AI and have it spit out themes. I keep trying and it doesn’t work. This is about developing a pulse for what people are actually talking about. You can’t outsource that to a machine, which isn’t experiencing culture. > Culture isn’t coded – it’s lived. Pattern recognition here is a practice. And it’s also longitudinal: how do these ideas mutate year after year? That immersion gives you something no AI can replicate. _This post is for paying subscribers only._ ### Regular Maxxing URL: https://www.protein.xyz/regular-maxxing/ Last updated: 2026-07-07T23:24:35.000Z A recent [post on X](https://x.com/dennismuellr/status/2008502837009924276?ref=protein.xyz) sparked discussion about Gen Z’s growing habit of “being a regular” at neighbourhood cafĂ©s, restaurants and shops – maxxing out the depth of a few place-based relationships and the benefits that come with them: > regularmaxxing changed my life. > > i go to the same cafĂ© every day to work. and tip between 30-50%. > > now i walk in like i own the place: > \- they gave me a paid-for parking spot > \- when i bring friends, they get orders for free > \- can make myself off menu drinks > \- can send my parcels there > \- they are community, introduce me to other regulars > \- got employee wifi, kept my mac charger there > > i did that in nyc, cpt, bcn. it works everywhere if you stop chasing the dopamine of “new” *Business Insider* then framed it as Gen Z’s response to the fatigue of chasing what’s new in town, often at the expense of more durable social connections: > Exhausted from years of chasing exclusive reservations and trendy foods from viral videos and ordering app deliveries from ghost kitchens, young adults in America are now looking closer to home for something you can’t promote on Instagram and TikTok: their own version of Central Perk \[in Friends\] or Cheers. These local bars, restaurants and coffee shops where everybody knows your name are most notable for what they mean to their regulars more than what they’re selling to anyone outside of the neighbourhood. On X, reactions ranged from calling it the greatest life hack of all time to seeing it as a telling signal of how many aspects of social life were eroded – and replaced – by immaterial substitutes for real relationships. Hidden among hundreds of comments were more reflective takes on what regular-maxxing actually is, and how it works: > “I do this too but with 3 places in rotation. One cafĂ© = one community. Three cafĂ©s = three networks that cross-pollinate. Single cafĂ© you max out the network quickly. You know everyone. You’ve met everyone. The serendipity flattens.” > “What you unlocked isn’t about money or tips, it’s about: showing up predictably, treating people generously and with respect, and becoming part of a micro-community”. > “No, I’m saying that an incremental tip of $1-3 has 10000x the ROI of spending that on virtually anything else” So what is this, really? An attempt to carve out pockets of predictability in an increasingly uncertain reality? Extractive behaviour disguised as care? Or a universal desire to feel like we really count in an era of social atomisation? A friend once defined luxury as “getting everything good in life without asking, absolutely for free.” The most revealing part of the discourse is how often people emphasise the non-monetary perks – adding texture to the original claim: “I walk in like I own the place.” For some, regular-maxxing equals the good feeling of getting: _This post is for paying subscribers only._ ### Reset To Real URL: https://www.protein.xyz/reset-to-real/ Last updated: 2026-07-07T23:25:16.000Z Born in the late 1990s, I’ve watched the internet shapeshift in real time. It started as a raw tool for peer connection, evolved into an influencer-driven stage for performance, and has now become an AI-saturated landscape where speed dictates culture and virality outweighs meaning. > As synthetic content floods our feeds, the question shifts from what’s trending to what’s trustworthy. Recently, online influencers and media outlets have started calling 2026 “[the year of analogue](https://www.forbes.com/sites/elizabethgracecoyne/2026/01/11/2026-is-the-year-of-analog-living-how-will-this-impact-fashion/?ref=protein.xyz)”. The phrase circulates online – a paradox that perfectly captures the tension of the moment. The message is about disconnection; the medium is still very much the feed. One unexpected outcome of this shift is the resurgence of analogue and tactile media not as [nostalgia](https://www.protein.xyz/dirty-words-5-nostalgia/), but as infrastructure for meaning, trust and identity. A consequence of an over-digitised world that leads many people to feel burnout, as digital systems optimise for speed, scale and automation, shortening our attention span to a point where many of us [can only watch movies with subtitles on](https://www.theguardian.com/commentisfree/2025/sep/27/gen-z-watch-tv-subtitles-i-understand-why?ref=protein.xyz). There’s rebellion in this, too. As companies such [as Amazon quietly remind us](https://tech.yahoo.com/general/articles/amazon-wants-know-only-purchase-185937032.html?ref=protein.xyz) that we don’t actually *own* most of what we buy online, physical formats start to look more radical. Tactile media introduces friction, materiality and intention – qualities increasingly valued by young people and smart brands alike. It would be naive not to acknowledge that the first digital shift also turned real-life connection into performance. It marked the beginning of the systemic curation of everyday life for pictures and videos. The 2012-2013 Tumblr era was also filled with an analogue fascination, but it was much more nostalgic, with the use of analogue filters and vinyl collected “for the vibes” and the romanticisation of being an “old soul”. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/Screenshot-2026-01-28-at-17.50.58.png) [@boysclub](https://www.instagram.com/boysclub.world/?ref=protein.xyz) The new shift takes it a step further, driving trends like “analogue bags” and “arts and crafts dinner parties,” which convey a moment of disconnection that eventually makes its way onto social media. The transition from offline to online, although unspoken, is made clear from the start through Pinterest-perfect decorations, curated to make photos and videos of the night visually interesting and optimised for social media algorithms. And the illusion doesn’t stop there. _This post is for paying subscribers only._ ### Protein In Print URL: https://www.protein.xyz/protein-in-print/ Last updated: 2026-04-14T08:35:20.000Z Over the last year or so, we’ve been planting [SEEDs](https://www.protein.xyz/tag/seeds/) that have been sown from our [decentralised research community](https://www.protein.xyz/contribute/) at a rate of two posts a week. Now, we’re turning all these incredible ideas and stories into something tangible – a printed annual packed with all-new, original features across 100 pages. First launched in [2010](https://store.protein.xyz/products/protein-journal-1?ref=protein.xyz) and updated in [2014](https://store.protein.xyz/products/protein-journal-12-es-devlin?ref=protein.xyz), we’re [practicing what we preach](https://www.protein.xyz/make-zines-not-content/) with Vol. 3 of Protein JOURNAL. Limited to 200 numbered copies, inside you’ll find a year of SEEDs decoded, group chats on culture’s weird twists and the signals shaping what’s coming next – from peak social media to yearning, liminality and the strange little things that make 2026 feel
 2026\. We’ve got it all covered. Protein JOURNAL will be free to [MEMBERS](https://www.protein.xyz/membership/) and available to buy in the [STORE](https://store.protein.xyz/?ref=protein.xyz) from 12th Feb. --- **Here’s a taste of what you'll find inside:** - “You have to risk cringe to reach sublime. I was recently clowned for a meme I made. It was embarasssssinggg” – *Edmond Lau* - “I reckon we’re going to see a lot more of those provincial town influencers (eg. mid-tier Milton Keynes vibe), as everything continues to move into the hyper-specific, more anti-AI backlash (ofc), post-Geese era dad rock, *and* the return of twee aesthetics in the mainstream” – *GĂŒnseli Yalcinkaya* - “We haven’t had a naughty celebrity for a while. Especially in a fun way, not a mental health or politics way... Sudden fame has a different flavour. It’s more dangerous and hedonistic. There’s no time to over-think or over-strategise it” – *Sean Monahan* - “Intentionality means figuring out your own desires, rather than outsourcing taste to the algo. In the words of writer Kyla Scanlon: ‘friction isn’t the enemy!!!! It’s information’” – *Sophia Epstein* - “Hopefully in the coming years, social media will be considered as toxic as tobacco, and the people behind it as evil as tobacco companies” – *Andy McAllister* - “I want to see the return of Third Places. By that I don’t mean the sanitised ‘community hubs’ that urban planners draft into existence, but the actual ones emerging from the cracks. We’re starving for for physical spaces where you can be baptised by shared experience instead of, say, algorithmic optimisation” – *Ilia Sybil Sdralli* - “I’d like to see the wellness industrial complex that transforms self-care into high-priced performance metrics disappear. Because it’s taken something fundamentally accessible – rest, movement, connection – and repackaged it as luxury achievement. When rest requires optimisation and self-care demands premium memberships, wellness stops serving people and starts exploiting them. The real opportunity is accessible integration, communal experiences, wellness as everyday baseline” – *Mariella Agapiou* | SEED | #8380 | | ---------- | -------- | | DATE | 27.01.26 | | PLANTED BY | PROTEIN | ### Built By Accident URL: https://www.protein.xyz/built-by-accident/ Last updated: 2026-01-22T10:20:44.000Z As an architect, I’ve always been fascinated by the energy DIY spaces seem to generate almost by accident. Architectural education trains designers to see themselves as experts – in structure, in aesthetics, in authority. The result is often a culture of telling rather than listening. DIY spaces, like skateparks, operate in a different register. They emerge without the weight of architecture’s ego. They’re a kind of folk architecture rooted in function and a sense of place. Architects often see themselves as indispensable crafters of space. DIY architecture quietly disputes that, showing how communities can – and do – build environments that are functional, loved and alive, without asking permission first. Last summer, I drove across the Missouri River from my hometown of Omaha, Nebraska, to Broadway Skate Park in Council Bluffs, Iowa, where the non-profit Skatefest was hosting a competition. As local skateboarders glided, kickflipped and grinded through the bowl, the neighbourhood gathered along its edges. Skate scenes like this exist everywhere, but it’s only recently that skateboarding has crossed over from counterculture to Olympic sport. Its global rise can’t be explained by technical skill alone. What pulls people in is the attitude: a culture that prizes persistence, creativity and shared ownership over polish or perfection. Where others see benches, ledges and crumbling concrete, skaters see raw material – a playground waiting to be activated. That spirit is embedded in skateboarding’s origins. In 1950s California, surfers attached rollerskate wheels to shortened boards so they could practice when the waves were flat. Early skateboarding was improvised, homemade and proudly unrefined. There was no masterplan – just collective experimentation. The same logic still underpins the spaces skate culture creates today. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/05_Pat_Mike_ONeill-1560x1144.jpg) Santa Cruz, 1959 Skaters are drawn to the city’s forgotten edges. In these neglected corners, skaters are able to experiment more freely. These heterotopias celebrate the awkward, the marginal and the unfinished – often irritating city authorities, but frequently revitalising neighbourhoods in the process. [LOVE Park](https://www.vice.com/en/article/josh-kalis-recalls-the-glory-days-of-love-park/?ref=protein.xyz) in Philadelphia is a good example. Designed in the 1960s by city planner Edmund Bacon to revitalise a post-industrial city, the park quickly fell into decline. It was unassuming skaters in the 1990s who breathed new life into the space, transforming the plaza into a global icon. LOVE Park went on to host the X Games in 2001 and 2002, generating $80 million for the city. Not bad for a community the space was never officially designed for. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/Screenshot-2026-01-20-at-17.07.47.png) LOVE Park, Philadelphia When the park closed for redevelopment, a 92-year-old Bacon climbed onto a skateboard in front of a gathered crowd. He could never have predicted his plaza would become one of the most legendary skate spots in the world. But by embracing how people reinterpreted his design, Bacon demonstrated a crucial cultural lesson: the most enduring spaces — and the most resonant brands — are built through co-authorship, not rigid intent. A similar ethos underpins [Burnside Skatepark](https://www.instagram.com/burnside%5Fskatepark/?hl=en&ref=protein.xyz) in Portland, Oregon – one of skateboarding’s most mythologised DIY spaces. Looking for shelter from Portland’s incessant rain, a group of skaters began building under a bridge. There was no permission, no funding, no finished vision. The park grew slowly, shaped by an expanding network of skaters, organisers and neighbours. In 2016, the city formally recognised Burnside as an official skatepark. Despite its cult status, Burnside’s mantra has never changed: *“Come help and you’re in.”* Its unrefined elements are the point. Every crack and imperfect pour marks the presence of many hands. Burnside’s value lies not in refinement, but in visible participation. [Skatopia](https://www.skatopia.org/?ref=protein.xyz), in southeastern Ohio, pushes this logic even further. Spread across 88 acres, the park operates on a “build as you go” philosophy – an anarchic, constantly evolving assemblage. It’s less a destination than a living experiment in collective authorship. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/132A0100.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/132A0164-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/skatetopia3-2.jpeg) Skatopia, Ohio And then there’s [Shredenhams](https://shredenhams.com/?ref=protein.xyz) in Bristol, which was set-up by the non-profit skater-owned [Campus Skateboarding](https://www.campusskateboarding.com/?ref=protein.xyz), which transformed a huge, empty Debenhams department store into a massive, temporary indoor skatepark. Under a “meanwhile” planning usage it created [a vibrant community hub](https://www.youtube.com/watch?v=QWjQ0xr%5FovY&t=4s&ref=protein.xyz) with skate ramps, games and events before the building’s eventual demolition for a tower block. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/image-1.png) Shredenhams, Bristol, UK When unprogrammed third spaces emerge and start to thrive, they’re often quick to be sanitised, branded or controlled. But their power lies precisely in remaining unfinished. The messiness of co-creation binds together people who might otherwise never meet: skaters, neighbours, business owners, local officials. These spaces weren’t built overnight – they evolved by staying responsive to the communities shaping them. *You can read more by Charlie Weak on the built environment* [*here*](https://untappedjournal.com/stories/architectural-b-sides-charlie-weak-omaha?ref=protein.xyz)*.* --- ## **Case Study** ***Nike x Palace – Manor Place*** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/palace-skateboards-manor-place-nike-transforming-skatepark-south-london_dezeen_2364_col_1.jpg) Nike and Palace have recently opened [Manor Place](https://manorplace.com/?ref=protein.xyz) in south London, a centre for sport and creativity open six days a week and free of charge. Housed in an old Victorian bathhouse, the space includes artist studios and a skatepark that can be transformed into a football pitch. Palace co-founder Gareth Skewis said of the project, “I wanted to try and create something new, something that's really community based
 That’s a word that is often bandied about without any real meaning behind it. I want Manor Place to be somewhere safe and friendly where people can skate, play football and discover new things.” While the extent of community consultation during the design process remains unclear, Manor Place’s long-term credibility will depend on how much authorship it cedes. Its programme – including a women’s football league (with teams backed by Martine Rose and Nia Archives), free skate coaching for under-14s, exhibitions and craft fairs – suggests an understanding that cultural value isn’t installed at launch, but built through sustained use. The test, as with any DIY-adjacent space, will be whether the brand can resist over-curation and let the culture do its own work. > For brands looking to engage with culture rather than extract from it, the lesson is clear. Participation matters more than polish. Control must be loosened. The most meaningful brand presence in these environments doesn’t come from imposing an identity, but from contributing to an ongoing process – becoming a platform for shared creation rather than a logo stamped onto someone else’s world. | SEED | #8379 | | ---------- | ------------ | | DATE | 22.01.26 | | PLANTED BY | CHARLIE WEAK | ### Dystopia Bait URL: https://www.protein.xyz/dystopia-bait/ Last updated: 2026-09-03T11:12:05.000Z The New York City subway has become an exhibition space for dystopian futures. Late last year, “modern IVF” company Nucleus coated a SoHo station with ads encouraging commuters to “have your best baby”. Billboards that would’ve worked perfectly in a *Gattaca* prequel shouted “IQ is 50% genetic” and “Height is 80% genetic” from train doors. A4 posters taped to nearby lampposts – complete with QR codes leading to pickyourbaby.com – boasted “these babies have great genes”, a clear reference to Sydney Sweeney’s grimace-inducing American Eagle campaign. It harked back to the summer, when ads for AI wearable Friend plastered station walls and train interiors across five New York boroughs. The activation cost the startup at least $1m and was [vandalised](https://x.com/sighswoon/status/1971461834629902489?s=20&ref=protein.xyz) – both IRL and online, via Danger Testing’s [VandalizeFriend.com](https://www.vandalizefriend.com/?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/101c5dbc-a986-4855-a020-c40105937860_1014x799-1.jpg) Friend.com “They’re meant to spark something,” Nucleus founder Kian Sadeghi later wrote in a public note, putting it lightly. These campaigns are concentrated and all-encompassing for a reason: their success hinges on a reaction. As Friend founder Avi Schiffmann tweeted: “The picture of the billboard *is* the billboard.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/Screenshot-2026-01-19-at-15.26.38-1-1.png) Automated work startup Artisan grabbed hate – and headlines – for its own dystopian message, “Stop Hiring Humans”, which [according to a recent blog post](https://www.artisan.co/blog/stop-hiring-humans?ref=protein.xyz) by founder Jasper Carmichael-Jack drove $2m in annual recurring revenue. Rather than opting for a New York subway takeover, Artisan’s first billboard went up in San Francisco during TechCrunch’s annual conference. _This post is for paying subscribers only._ ### What Makes A Good Collab? URL: https://www.protein.xyz/what-makes-a-good-collab/ Last updated: 2026-07-07T23:26:21.000Z Collaboration used to be neat. Two logos, one campaign and a perfectly timed TikTok. Today, culture doesn’t always wait for campaigns to launch – it unfolds in real time, creating moments brands can respond to, amplify and shape. The most talked-about “partnerships” recently aren’t always official at all, but accidental cultural collisions where politics, humour, heritage and absurdity crash together and take over your timeline. Think of it like a scatter plot where the hottest cultural moments land somewhere between strategic and unhinged, with a little exciting on the Y-axis and a big serving of surprise on the X-axis. --- ### **Heinz x Absolut** *Boring / Strategic* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/4QVL65D5XNBL3E76I7HSSVV2K4.jpg) The kind of partnership that checks all the boxes but doesn’t make headlines. Picture Heinz and Absolut sharing shelf space and a spot in your local retailer’s promotional calendar: ketchup-inspired cocktail recipe, maybe, or a co-branded happy hour. It makes sense, passes the gut test and does the job without breaking news cycles. It’s the quadrant of quiet strategy: collaborations designed to drive category growth, not virality. There’s no meme potential here; nobody’s screen-grabbing this one and sharing in the group chat. But there *is* revenue logic, co-marketing efficiencies and distribution synergy. > And in a world that’s dazzled by unpredictability, this kind of dependable, boring strategic moment reminds us that not all cultural impact is loud – some of it just sits solidly in the marketplace. --- ### **Shake Shack x Fortnum & Mason** *Boring / Unhinged* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2026/01/UK-Holiday-Landscape-2025-2.jpg) British tradition quietly colliding with American casual dining: Fortnum & Mason’s tea-crisped refinement blurred with Shake Shack’s burger-and-shakes ethos. _This post is for paying subscribers only._ ### Let Me Explain URL: https://www.protein.xyz/let-me-explain/ Last updated: 2026-07-15T23:46:00.000Z The internet keeps insisting it can’t concentrate. And yet, it has endless patience for six-part theories, hour-long video essays, multi-slide Canva explainers, and floating heads talking at length in front of green-screened receipts. Whether it’s a relationship pattern or news still unfolding, before the dust settles, a theory is already circulating. This is often framed as a speed problem. Takes surface quickly, frameworks assemble, verification lags. With this logic, interpretation starts to look like a byproduct of velocity itself – confidence rushing in to fill the gap left by missing context. It’s a tidy diagnosis. And like most tidy diagnoses, it avoids the question it quietly raises. If our ability to process information is really shrinking, why does the urge to decode everything feel so persistent? Why does commentary keep proliferating even as comprehension is supposedly in retreat? ### Thinking Out Loud There’s a recognisable rhythm to contemporary posting: the preface, the orientation, the ritual clearing of the throat. *Here’s what you missed.* *Nobody’s talking about
* *Quick explainer.* The pattern repeats across platforms and topics, offering a low-friction way to enter the conversation before the moment passes. _This post is for paying subscribers only._ ### 2025 Reflections URL: https://www.protein.xyz/2025-reflections/ Last updated: 2025-12-19T11:03:26.000Z We started the year with [Dead Internet Theory](https://www.protein.xyz/dead-internet-theory/). Written by Rupert Russell, it revisited a deceptively simple question that we [first asked in 2013](https://www.protein.xyz/data-identity/) – “Are real people posting online anymore?” – tracing the takeover of AI bots, automated content and algorithmic slop, and quietly unsettling how we understand online life, attention and what counts as human presence on the internet. By the end of the year, [94 SEEDs](https://www.protein.xyz/tag/seeds/) had been planted, each a sharp probe into the new rhythms and rituals of our time; written by [46 (human) contributors](https://www.protein.xyz/contribute/) from [SEED CLUB](https://www.protein.xyz/contribute/), our decentralised research community. Once shared with the world, these germinating ideas created a web of cultural mycelium – spotlighting where movements began, where existing behaviours decayed and where fresh growth emerged. Each piece acted less like a static article and more like a microscopic rhizome pushing between the bricks of the everyday, tilting our curiosity, sense of humour and unease in equal measure. > SEEDS are not forecasts but feelers: they're less a conclusion and more an invitation to embrace a living and breathing idea that's fluid, unexpected and memorable - long before it's recognised as a trend. As we close the chapter on 2025, we look back on not just a body of work, but a chaordic garden of enquiry; one that keeps us alert to the subtle, the emergent and the uncultivated edges of culture. --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/NUMBER-OF-SEEDS-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/2-4.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/4-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/2-3.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/5-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/6.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/7.png) --- ### Top 10 SEEDS *(Based on how far they resonated beyond Protein.XYZ)* - [**Cringe = Sublime**](https://www.protein.xyz/cringe-sublime/)by [Elizaveta Federmesser](https://federmess.com/?ref=protein.xyz) Cringe can be a cultural superpower, argues Elizaveta. Awkwardness isn’t inherently bad; in some moments, it even brushes up against the sublime. Sometimes, timing is the only thing separating the two. - [**Ambiguity Maxxing**](https://www.protein.xyz/ambiguity-maxxing/)by [Sophia Epstein](https://openedtabs.substack.com/) In a world obsessed with likes and followers, mystery is a strategy. Keep secrets, create for micro-communities and make people ask questions AI can’t answer. Hide in corners the algorithm can’t shortcut and embrace illegibility – inside jokes are your currency. - [**New Love Languages**](https://www.protein.xyz/new-love-languages/)by [Ruby Thelot](https://www.instagram.com/being%5Fon%5Fline/?ref=protein.xyz) “With every new technology, we find new ways of showing affection. With every new technology, there emerges a new love language,” writes Ruby Thelot. With Instagram and TikTok, what does it really mean when someone likes your stories? “In spite of their easy quantification, these new modes of interaction complicate interpersonal communication by introducing noisy and unclear signals, while being positioned as potential markers of intimacy. We can understand, based on these factors, why such interactions are so fraught. There is, of course, nothing humans love more than ambiguity and the consequent anxiety.” - [**Post-Doomerism**](https://www.protein.xyz/post-doomerism/)by [POSTPOSTPOST](https://www.instagram.com/postp0stpost/?hl=en&ref=protein.xyz) This essay argues that post-doomerism arises not from renewed optimism, but from exhaustion with collapse narratives, as pessimism has grown stale. Amid AI slop, political decay and cultural distrust, a new “Internet-Realism” emerges – marked by ironic sincerity, post-cringe affect and a tentative willingness to act and feel again. Post-doomerism is less about hope than boredom with dooming: a self-aware attempt to begin again, even if we can’t yet spell what that beginning is – exemplified by the [“In the beninging”](https://www.tiktok.com/@spreadinghopelesscore/video/7449566678448344352?is%5Ffrom%5Fwebapp=1&ref=protein.xyz&web%5Fid=7507931433466693126) TikTok that went viral. - [**Meme to Brand**](https://www.protein.xyz/meme-to-brand/) Culture travels through memes, not just what’s made. Instagram and TikTok are the digital water coolers of our generation, and brands that participate well can become part of the cultural flow. But for every success, thousands of attempts fall flat. We asked SEED CLUB what makes memes move and matter. - [**Sean and Edmond**](https://www.protein.xyz/sean-and-edmond/) Protein’s first Group Chat brought together [Sean Monahan](https://www.8ball.report/?ref=protein.xyz) (founder of K-HOLE, the trend forecasting collective that gave the world the term [*normcore*](https://khole.net/issues/youth-mode/?ref=protein.xyz) as well as [*vibe shift*](https://www.thecut.com/2022/02/a-vibe-shift-is-coming.html?ref=protein.xyz) and [*boom boom aesthetic*](https://www.8ball.report/p/the-boom-boom-aesthetic?ref=protein.xyz)) and [Edmond Lau](https://nostalgia.express/?ref=protein.xyz) (cultural strategist exploring fashion, tech and new media). Their conversation covered the unswaggy valley, the globalisation aesthetic, dark mode and the triad of capital. - [**Signs of the ‘New Ugly’**](https://www.protein.xyz/signs-of-the-new-ugly/)by [Jon Jacobsen](https://jon-jacobsen.com/?ref=protein.xyz) Ugly used to repel us but now it offers comfort. The new ugly protects us from delusion, exposes flattened emotion and warns when stories are too smooth to trust. Its dissonance jolts the senses. “The new ugly isn’t here to scare us. It’s here to wake us up.” - [**Competitive Wellness**](https://www.protein.xyz/competitive-wellness/) Wellness culture has become a billion-dollar industry – but the pursuit of peak performance often leaves people worse off. Competitive wellness and biohacking can fuel burnout, exposing the darker side of our obsession with self-optimisation. - [**The New Soft Boys**](https://www.protein.xyz/the-new-soft-boys/) Exploring hybrid and inclusive masculinity means tracing how male identity is being rewritten in real time. As culture shifts, the old rules – dominate, suppress, endure – no longer hold. In their place, artists and brands are shaping new modes of expression that reject brute force and emotional silence. What emerges is a quieter, more fluid confidence: a masculinity that treats softness not as weakness, but as cultural power. - [**Makes Zines, Not Content**](https://www.protein.xyz/make-zines-not-content/) It’s not just what you say – it’s how you make people feel. Treat content as information and it evaporates; treat it as world-building, and it becomes sticky, trusted and meaningful. And let's not forget that we continually nurture and grow SEEDS into [**FORUMS**](https://www.protein.xyz/tag/forums/)**:** [Have We Reached Peak Merch?If you missed our FORUM last week, here are the highlights and recording.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-16.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-1.gif)](https://www.protein.xyz/have-we-reached-peak-merch/) [What Does Taste Mean in the Age of AI?Watch the recording or read the highlights from our recent FORUM on taste vs. AI – and what it means for brands.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-17.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-09-11-at-11.44.01-4-1.png)](https://www.protein.xyz/taste-vs-ai/) [Has “Competitive Wellness” Gone Too Far?Watch the recording or read the highlights from our recent FORUM on the rise of competitive wellness – and what it means for brands.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-18.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-05-22-at-17.55.10-1-1.png)](https://www.protein.xyz/has-competitive-wellness-gone-too-far/) [Is B Corp Worth It?We’ve updated this SEED to include the recording and key highlights from our FORUM.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-19.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/B-corp-forum-3.jpeg)](https://www.protein.xyz/is-b-corp-worth-it/) [Does Anyone Really Care About Music?Key takeaways from our FORUM on the role of music in modern culture.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-20.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/GettyImages-2197326549.webp)](https://www.protein.xyz/does-anyone-really-care-about-music/) [**REPORTS**](https://www.protein.xyz/tag/reports/)**:** [Protein’s DIRTY WORDS #5: NOSTALGIA ReportOur latest report explores standout product design, campaigns, and cultural strategies that use nostalgia to powerfully engage audiences today.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-21.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/1-2.png)](https://www.protein.xyz/dirty-words-5-nostalgia/) and [**BRIEFINGS**](https://www.protein.xyz/tag/briefings/)**:** [A Compost Theory of CultureOur inaugural BRAND BRIEFING last Thursday explored six months of SEEDS and distilled them into three key themes, five cultural shifts – and a rich heap of cultural compost.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-23.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-06-06-at-12.23.55.png)](https://www.protein.xyz/brand-briefing-spring-2025/) [Chaos <> Control: How Brands Navigate Cultural TensionOur Autumn BRAND BRIEFING explores why some brands are thriving on disorder while others are doubling down on discipline – and what that tension means for the future.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-22.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-1-1.png)](https://www.protein.xyz/chaos-control/) So, there we have it. Thanks for taking the time to be part of our cosy corner of the internet this year and our intentions for 2026? Continuing to slowly and intentionally help people and ideas [grow](https://www.protein.xyz/good-growth/). | SEED | #8375 | | ---------- | -------- | | DATE | 18.12.25 | | PLANTED BY | PROTEIN | ### Brand Britain Evolved URL: https://www.protein.xyz/brand-britain-evolved/ Last updated: 2026-07-07T23:27:25.000Z For decades, the idea of British identity, and the brands that expressed it, was largely fixed and predictable: defined by tradition, hierarchy and well-worn symbols of national pride. Today, that is no longer the case. A new wave of creators and companies are reshaping what it means to be British, blending heritage with experimentation, wit and a willingness to embrace contradiction. From the observational photography of [Martin Parr](https://martinparr.com/introduction/?ref=protein.xyz) to the ritualised, seasonal fragrances of [Ffern](https://ffern.co/?ref=protein.xyz), the streetwise ingenuity of [Protect](https://protectldn.com/?ref=protein.xyz), the genre-defying music of [Jim Legxacy](https://www.jimlegxacy.com/?ref=protein.xyz), and Burberry’s reinvention of classic codes under Joshua Schulman and Daniel Lee, contemporary Brand Britain is more plural, fluid and self-aware than ever before. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Screenshot-2025-12-15-at-17.24.20.png) Ffern; Protect; Jim Legxacy As we previously covered in [*The New Soft Boys*](https://www.protein.xyz/the-new-soft-boys/) with [Corbin Shaw](https://www.corbinshaw.com/work?ref=protein.xyz), these makers and brands reinterpret familiar symbols – Union Jacks, trench coats, village fetes, even the simple act of wearing a reversible jacket – and infuse them with new meaning, often playful, sometimes subversive, always culturally literate. They demonstrate that Britishness is no longer a static heritage to be preserved, but a living narrative shaped by creativity, identity and social context. To connect with audiences today, Brand Britain must be dynamic, nuanced and willing to surprise. ### **Martin Parr** No one taught Britain how to look at itself quite like Martin Parr. The late Surrey-born photographer didn’t just document British life; he reframed it, turning leisure, awkwardness and bad taste into something confrontational, funny and quietly radical. His images made icons out of ordinary people and revealed a nation obsessed with class, ritual and self-performance. Long before “authenticity” became a branding buzzword, Parr was interrogating who Britain really was – and who it was pretending to be. Class and patriotism sit at the centre of Parr’s gaze. His highly saturated, hard-flash photographs of Young Conservative conferences, village fĂȘtes and St George’s Day parades don’t mock Britain so much as expose it. The humour is sharp but never lazy, often tucked into the corner of the frame, forcing the viewer to confront the contradictions of national identity: pride and embarrassment, tradition and decay. Parr’s Britain is recognisable, but never comfortable. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/I-am-Martin-Parr-lee-shulman-photography-itsnicethat-6-1.webp) Copyright: Martin Parr This sensibility crystallised in *The Last Resort* (1983–85), Parr’s defining series shot on the beaches of New Brighton, Liverpool. Against the backdrop of economic and emotional strain, sunburnt bodies, littered sand and cheap pleasures revealed both the toughness and tenderness of the nation. As Parr put it, “You can read a lot about a country by looking at its beaches” – a reminder that the most revealing brand truths often emerge in shared, unfiltered public spaces. Before Parr, Brand Britain leaned heavily on politeness, pomp and pageantry. He punctured the myth. Even when photographing cucumber sandwiches and village greens, Parr refused to smooth over the uncomfortable edges. His work showed that Britishness didn’t need refinement to be valuable – that awkwardness, excess and contradiction were the point. It’s this unsanitised gaze that makes his photography such a vital cultural record. Unsurprisingly, Parr’s visual language has been widely borrowed by brands seeking a more knowing, contemporary Britishness. Wolff Olins’ 2025 Lloyds rebrand leaned into Parr-esque cues: candid close-ups of ice creams, umbrellas, pints and fry-ups designed to signal warmth and familiarity without nostalgia. Others have gone straight to the source, with Fortnum & Mason, Gucci, Saint Laurent and Louis Vuitton all collaborating with Parr to express a distinctly British blend of charm and strangeness. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/image-1.png) Copyright: Martin Parr > **Takeaway:** In a moment when Brand Britain is being redefined – less polished, more plural, and far more self-critical – Parr remains essential. Not as an aesthetic shortcut, but as a strategic reminder: the future of British identity doesn’t lie in tidying up its image, but in learning how to sit confidently with its mess. ### **Protect** [Protect](https://www.instagram.com/protect.ldn/?hl=en&ref=protein.xyz) is a London-based fashion brand, founded in 2022, threading the streetwise energy of early 2010s London with a wry, political edge. Its pieces speak to a generation disillusioned with the usual tropes of Britishness, yet still deeply rooted in place, community and pride. _This post is for paying subscribers only._ ### Centreless Culture URL: https://www.protein.xyz/centreless-culture/ Last updated: 2026-07-07T23:28:22.000Z Culture is the set of shared assumptions that organise collective life for a group of people. It’s the background upon which meaning, value and behaviour become coherent. Culture is also movies, memes, fashion trends, ways of speaking, books, operas, plays and paintings. Cultural products are material expressions of this deeper field that coordinates what’s valued and what’s allowed. Culture is both at once. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/culture-is-both-at-once.webp) Culture is both at once It’s like an organism. The field is its DNA, and cultural products are its outward expression. Like an organism, culture also has certain behavioural patterns: 1. It always moves from areas of high constraint to areas of low constraint. Over time, culture gets crowded with too many people doing the same thing and it becomes harder to express something new or to gain attention (to get status). People start moving into different ways of expression where norms feel looser and novelty is easier. These new spaces inevitably attract attention and eventually stabilise into new constraints (just as, to any scene, first come the nerds, then come the psychopaths to mine it for profit). This is what drives culture’s eternal cycle. 2. Because culture feeds off human attention, what culture is made of will be what captures a lot of it. Because it takes more time and energy to transmit complex ideas, simple ideas spread more easily. So do those that are emotionally resonant or already recognisable (archetypes, for instance, are already path-dependent). 3. Certain narratives, visual styles and behaviours recur because they successfully encapsulate a shared feeling or identity that they can also successfully transmit across time. There were goths in the 80s and there are goths today, because the aesthetic still remains a clear way to signal a specific mood and worldview. On a larger timescale, these stable patterns are known as archetypes, with the goth being just one manifestation of the eternal “rebel”. 4. Culture is always reconstituting its own boundaries. It redraws distinctions between the sacred and the profane, insider and outsider, elite and common, authentic and inauthentic. Culture mutates as conditions change. It’s a living system constantly reorganising itself. An organism’s environment influences how its natural tendencies are expressed. Culture’s environment is information. This means that whenever the dominant medium of communication changes, so does the way culture manifests. There have only been a few distinct media regimes over the course of human history: oral speech, handwritten script, print, broadcast media and digital networks. Each medium has different characteristics that determine how fast information can travel, how reliably it can be transmitted, how it’s stored, who gets to distribute it, etc. _This post is for paying subscribers only._ ### Have We Reached Peak Merch? URL: https://www.protein.xyz/have-we-reached-peak-merch/ Last updated: 2026-09-03T11:12:18.000Z Merch used to be the cheap gig tee you slept in, the tote you didn’t need but bought anyway. Now it’s cultural currency. Brands realised identity is built through objects, not slogans, and suddenly merch became the loudest way to say who you are, what you love and where you belong. The problem: everything’s a drop. Everything’s a collab. Meaning gets flattened into limited runs and engineered hype. Activism becomes a capsule collection. Nostalgia gets pre-packaged. Here are some of the things we asked our panel: - What counts as good merch today? - How can brands move through a culture where symbolism gets packaged and priced at relentless speed, without sliding into cynicism or pure cultural noise? - And have we reached peak merch, or are we entering a new era entirely? --- [WATCH THE RECORDING](https://www.protein.xyz/membership/) *P.S. You'll need a* [*MEMBERSHIP*](https://www.protein.xyz/membership/) *for this link to work* --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Screenshot-2025-12-08-at-18.06.34-2.png) ### Key Quotes **Isabella Burley:** I personally hate the term *merch* – it feels throwaway, disposable and honestly a bit masculine – so at Climax we use the term “wearables,” even though, yes, it’s essentially merch. I waited a long time to make anything beyond a few collaboration tees with Heaven by Marc Jacobs because I wanted it to feel thoughtful and well-made. Another good example is our latex bag. Every bookstore has a canvas tote, and I’m sure Climax will eventually too, but I liked the audacity of using latex – they’re handmade in the UK, and latex is such a tricky, “problematic” material: difficult but fascinating. People are so intrigued by it. For us it’s about being thoughtful, pushing things a little, and keeping the same slightly confrontational spirit of Climax, while making sure that what we put out feels meaningful. **John Sunyer:** When everything becomes merch – from football clubs pumping out 52 collections a year to wellness brands hawking totes – the meaning thins out. The thing that once felt personal becomes universal overnight. Today, identity economics is driving it all: in a world where everything looks the same, merch becomes proof-of-taste, proof-of-experience, proof-you-were-there. It’s nostalgia on demand. A wearable memory. **Jack Stanley**: Merch is such a broad category. On one end you have totally disposable things – pin badges, stickers – and on the other, pieces where you can see the thought and craft that go into them. Those are completely different worlds under the same word. There’s a subcultural idea about “thematic in-crowds” – people from the same world who can decode the references immediately. They know what you’re signalling by wearing a certain piece. Others, outside that world, won’t catch the subtleties. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Screenshot-2025-12-08-at-21.43.26.png) And lately I keep seeing what I’d call “fake merch” – not unlicensed, but merch for things that don’t exist. T-shirts that look like they’re from an art gallery, but they’re just high-street brands printing a random cluster of words. It’s borrowing the cultural weight of merch without any meaning behind it – a vague pretence of significance. _This post is for subscribers on the TEAM tier only._ ### Stillness Mode URL: https://www.protein.xyz/stillness-mode/ Last updated: 2026-07-07T23:28:48.000Z A man stands before a sinking ship. The ship will go down, the audience will watch, the metric will spike. Another entry in an endless algorithmic archive. This is the logic of ultra-viral content: stunts, baroque challenges, a leap into lava. Each dare is designed to spike the dopamine drip yet leave no trace. The true danger was never the volcano, but the possibility that it might be lost in the scroll. Culture is flattened by engines that reward repeatable extremes. A looped performance of risk reprocessed as engagement. Death, illegality, impossibility. All reduced to formats. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Untitled-design-2-1.png) "[Impossible Challenges (Google Veo 3)](https://www.instagram.com/reel/DKKpNs8tbGc/?ref=protein.xyz)" What marks these moments is not the danger itself but our indifference to it. After sinking the Titanic, we sink it again. Originality becomes repetition with higher stakes. The task is no longer survival in the flames, but survival in the feed. This catalogue of escalation mirrors the logic of content itself: the only impossible challenge now is to stop watching. Motion is now a form of compliance. We need an exit strategy. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/original_f61721c83f43ee9ad9e63bad6b5a529b.png) The parabola diagram promises predictability and creates the illusion that motion can be mapped and controlled. Stillness Mode exists only at the peak, a mathematical flicker before gravity resumes. This is the content economy’s dream: experience as a calculable event. ### **Stillness Is The Move** In stillness there is space. In stillness, we witness a freeze thaw in the cracked granite of temporal certainty. Ambiguity persists. In stillness we are offered possibilities; perspectives pool and coalesce within a single frame. Time is held. The photograph, the screenshot, the drawing on the back of a napkin, the film still, the scan, the slide carousel, the PDF, the tattoo, the buffering video, the mental image, the visible stitching in iPhone panorama images. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/original_2cb4ff97dc414e3c11a3ac26c17ae897.png) Simone Biles by Gregory Bull/Associated Press in 2023\. In mid-air, the body folds into pure geometry. This is the paradox at Stillness Mode’s core: motion can fold into pause, and through waiting for and witnessing that moment the sublime is made visible. Even the steroid pumped still image, an outdoor billboard inflated to bursting, holds time. Stillness presents an immovable, irreducible object amidst the turbulent white water torrent of algorithmically augmented content spew. To choose the still is to inhabit a counter temporality. To choose Stillness Mode is to dance to the beat of a drum you hold in your own hand. _This post is for paying subscribers only._ ### The Pre-Viral Economy URL: https://www.protein.xyz/the-pre-viral-economy/ Last updated: 2025-12-02T09:26:34.000Z Culture moves fast – but the most revealing shifts often appear just before the [mainstream notices](https://en.wikipedia.org/wiki/Diffusion%5Fof%5Finnovations?ref=protein.xyz). That’s where [Polymarket](https://polymarket.com/?ref=protein.xyz) operates: at the intersection of instinct, hype and whatever’s on the verge of breaking through, translating collective gut-feelings into shifting percentages that show which way culture is heading. Since 2020, Polymarket has been turning speculation into spectacle. Built on [Polygon blockchain](https://polygon.technology/blog/what-is-polymarket-how-a-polygon-early-adopter-became-the-official-prediction-market-on-x?ref=protein.xyz), it lets people bet on possible outcomes across all kinds of events. It’s about gambling, and reading the room: the platform captures collective hunches, gut feelings and digital chatter, transforming them into a living, breathing map of what might happen next. Polymarket’s biggest markets remain political or financial - the 2024 US election cycle saw over [$3.3 *billion* wagered](https://www.independent.co.uk/news/world/americas/us-politics/polymarket-2024-election-trump-harris-b2642049.html?ref=protein.xyz) on the presidential race alone. But beneath such mountains of capital are new, smaller economies that have been accelerating in recent months: bets on celebrities, brands, cultural events and pop-phenomena. These markets crack open a window onto what increasingly large numbers of people around the world are convinced will matter next. The case of Taylor Swift and Travis Kelce is a good example. When gossip about their relationship heated up earlier this year, a “[Will they get engaged in 2025?](https://polymarket.com/event/taylor-swift-and-travis-kelce-engaged-in-2025?ref=protein.xyz)” market appeared on Polymarket. As the rumour intensified, so did the odds. Eventually, when they did announce their engagement, [one trader](https://www.aol.com/polymarket-trader-made-50k-betting-174743223.html?utm%5Fsource=chatgpt.com) turned a $12,000 stake into over $50,000\. That moment wasn’t just a financial win – it was a signal. It amplified the globally diffused sense that *this coupling matters*. Fans, casual onlookers, TikTok-ers hunting for Easter eggs: all of them fed into the hype before mainstream media even ran headlines. Polymarket didn’t cause it – but it quantified the tension and made it legible as cultural data. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Screenshot-2025-12-01-at-16.44.28.png) Or consider how Polymarket surfaces the weird, the niche, the internet-native obsessions, like “[Will Trump smoke weed on Rogan?](https://polymarket.com/event/will-trump-smoke-weed-with-rogan?ref=protein.xyz)” It may seem frivolous, but precisely because these markets reflect fringe ideas (or meme-driven irreverence), they help sketch the outer edges of digital subcultures: what feels edgy or provocative, what people are joking about, what risks they sense on the horizon. > For culture and trend-forecasting, the platform offers something rare: real-time sentiment quantified through financial stakes. Unlike social media chatter, which is often noisy, performative and vulnerable to bots, prediction markets force participants to put money behind their beliefs. That pressure rewards informed intuition, producing signals that can precede mainstream awareness. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/108059552-17309840661730984062-37015031078-1080pnbcnews.jpg) Shayne Coplan, Polymarket CEO [Shayne Coplan](https://www.linkedin.com/in/shaynecoplan/?ref=protein.xyz), the 27-year-old college dropout turned billionaire CEO of Polymarket, says his prediction market is “the most accurate thing we have as mankind right now.” Hyperbolic, of course. But for a culture-watcher, the edges often define tomorrow’s centre. Trends rarely break as smooth arcs – more often they crack through disruption, awkwardness or marginal fury. The fact that Polymarket lets users put real money on weird and esoteric but emotionally charged bets means you’re witnessing real stakes, not just clickbait or algorithmic noise. > People are betting with conviction. That conviction is messy, reflexive, selective, often steeped in internet-native bias. The typical Polymarket user tends to be crypto-literate, male and vaguely libertarian – factors that skew which markets take off, and the narratives they endorse. In that sense, Polymarket offers early-adopter energy rather than mass-market consensus. Then again, early adopters are often the ones who spark trends. Seen as signals rather than predictions, Polymarket’s value becomes strategic. Patterns of rising odds – even when they don’t materialise – can flag shifting sentiment, latent cultural anxieties and emerging obsessions. Casting your next campaign? At the time of writing, Mikey Madison is neck-and-neck with Sydney Sweeney for the title of [most-searched actor this year](https://polymarket.com/event/1-searched-actor-on-google-this-year?tid=1764606076998&ref=protein.xyz) – but she’s nowhere near as expensive. Polymarket clocks that kind of momentum long before the analytics dashboards catch up. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/Screenshot-2025-12-01-at-16.40.08.png) After taking a well-publicised hit, is Nike finally on the rebound? Over $3 million is on the line as traders bet on whether the US sportswear giant will post a profit per share in its next quarterly report – and right now, [63% are saying “yes”](https://polymarket.com/event/nke-quarterly-earnings-gaap-eps-12-18-2025-0pt37?tid=1764606104949&ref=protein.xyz). Surfacing niche hype cycles? Polymarket users bet on the next influencer aesthetic to go viral. The platform doesn’t just reflect trends; it flags what’s about to emerge from the internet’s outer edge. Polymarket users have also bet on high-profile cultural events such as the choice of the next editor of Vogue, outcomes surrounding the “Coldplaygate” scandal and breakthrough moments in music and entertainment. These markets reflect the rapid, crowd-driven speculation powering key cultural turning points. Of course, the tool comes with caveats. Polymarket remains unstable – bets can be manipulated and volatility is extreme. But that unpredictability is also part of its utility: if a market spikes, even briefly, it means something stirred – and that something is often raw, unfiltered cultural energy. For anyone tracking aesthetics, memes and slow-moving cultural undercurrents, Polymarket offers a radical proposition: treat collective speculation as real data. Instead of asking “What is trending now?”, you’re asking “What are people betting will trend?” It’s speculative, but no less real. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/12/G4nCqn5WYAA3_RD.jpg) In other words: Polymarket isn’t a crystal ball. It’s a pressure gauge. And when enough people press their money into a meme-driven panic or a brand prophecy, that pressure becomes readable. For anyone working to decode what’s bubbling beneath the feed, this can sometimes be as valuable as judging something from the amount of likes or retweets. > Polymarket shouldn’t replace traditional cultural research. It can, however, complement it. Brands that treat prediction markets as a live observatory of collective hunches will gain a sharper sense of what’s “bubbling” beneath the surface. In a landscape where trend cycles are accelerating and cultural noise is overwhelming, a platform that converts intuition into measurable probability is a tool worth watching. Brands that monitor these micro-bets gain insight into the subcultural humour and viral topics shaping what everyone will be talking about next. | SEED | #8370 | | ---------- | -------- | | DATE | 02.12.25 | | PLANTED BY | PROTEIN | ### The Detail Deficit URL: https://www.protein.xyz/the-detail-deficit/ Last updated: 2026-07-15T23:45:43.000Z Have you noticed how city skylines all look the same? That public objects, like park benches or lampposts, have become [increasingly minimalist](https://www.youtube.com/watch?v=tWYxrowovts&ref=protein.xyz)? Or how, instead of slathering their rental properties with patterned carpets and lace curtains, landlords now decorate everything in grey? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/Screenshot-2025-11-24-at-13.57.37-3.png) Then and now! This isn’t just speculation. In 2020, the [Science Museum](https://lab.sciencemuseum.org.uk/colour-shape-using-computer-vision-to-explore-the-science-museum-c4b4f1cbd72c?gi=8d89920a51fc&ref=protein.xyz) conducted a survey of household objects over the past few centuries, finding that their colour and shape have become much less diverse over time. Everything is now monochrome and square, according to the survey, because everything is made from plastic. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/1_ippQpvw2XvPAPcrgUWNyGQ.jpeg) Changes in the colour of objects over time by Science Museum Group As I sit across from my laptop, my supposed portal to a million worlds, I’m struck by how similarly flat the experience feels, the colours, faces and words all looping through the same few pixels. The objects around us are becoming increasingly utilitarian, with technology rendering our bodies more passive, and I’m noticing a significant erosion of detail: the aesthetic and sensory variety that gives objects and experiences their vitality, and the taste and agency that reflect our identities back to us. Much like the “loss of aura” that Walter Benjamin described in [*Art in the Age of Mechanical Reproduction* (1935)](https://en.wikipedia.org/wiki/The%5FWork%5Fof%5FArt%5Fin%5Fthe%5FAge%5Fof%5FMechanical%5FReproduction?ref=protein.xyz), this lack of true detail explains why even the most colourfully patterned dress that Shein can print onto polyester has no aura compared to the design it was ripped off from. It works in reverse too: the office block designed by minimalist architect Ludwig Mies van der Rohe holds far more significance than many thoughtless skyscrapers going up today. > Being surrounded by a world stripped of detail – objects with no aura, experiences with no friction – says a lot about the ideas shaping us. There’s a link between neoliberalism and the loss of detail throughout mass culture, because design has increasingly been simplified under capitalist incentives to cut production costs, broaden appeal and boost profit. _This post is for subscribers only._ ### Sex And The Internet URL: https://www.protein.xyz/sex-and-the-internet/ Last updated: 2025-11-20T19:52:30.000Z Mindy Seu’s latest project, [*A Sexual History of the Internet*](https://asexualhistoryoftheinternet.com/?ref=protein.xyz), explores how sexuality, desire, identity and power have long been woven into the fabric of technologies. The project maps out an alternative history of engaging with tech – one shaped by sex workers, underground networks and the intimate infrastructures that influence how we connect, perform and express ourselves both online and offline. Based between New York and Los Angeles, [Seu](https://www.instagram.com/mindyseu/?hl=en&ref=protein.xyz) is an artist and technologist whose work spans tech-driven performance, publishing and in-depth research into internet history and digital art. She also teaches as an Associate Professor in the Department of Design Media Arts at UCLA. This conversation feels like a full-circle moment – I last [spoke with Seu in 2023](https://podcasts.apple.com/gb/podcast/mindy-seu-on-collaboration-community-and/id1449302502?i=1000597869409&ref=protein.xyz) around the release of the [*Cyberfeminism Index*](https://cyberfeminismindex.com/?ref=protein.xyz). Speaking to her again underscored how her work opens up overlooked histories, which can be especially helpful when thinking about the futures we hope to create within and beyond the internet. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/MindySeubyIgaDrobisz_xs.png) Mindy Seu ### Why did you choose a sexual history to explore? After *Cyberfeminism Index*, which had so many themes – wetware, hacktivism, art, pedagogy – I wanted a clear through line that could stand alone. Sexuality felt right because it’s always been embedded in our technological devices. The adjective could be anything: a military history of the internet would still involve sex. It’s such a foundational part of how we think about embodiment, power and the messiness of our devices within physical environments. It became an entry point to talk about that sliminess, and also about power and its redistribution. ### How is the internet slimy, and what does wetware mean? Wetware plays off hardware and software – hardware being physical tools, software being code. Wetware originally referred to biotech and how computation or modification rewires our bodies. I’m using it more expansively, to talk about embodiment within digital environments, metaphors of nature, and how devices have become body appendages. It’s less strictly biotech and more about biology, physicality and inter-species effects. ### Your work moves between digital and physical spaces – why are those bridges important? The translations show how entangled everything is. None of these media are siloed. Even in wetware or genetic modification, the body becomes something like a computer; and socially, we all undergo conditioning and can deprogram or relearn. That thinking extends to the work itself – *Cyberfeminism Index* existed as a spreadsheet, website, book and performance. *A Sexual History of the Internet* is a lecture, a performance, a book and also a redistribution experiment. They blur together. ### I love the tactility of the book – almost like the sultry sister to *Cyberfeminism Index*. With Laura Coombs, who also designed *Cyberfeminism Index*, our references were: it had to be the size of an iPhone (since the performance takes place on one), it had to reference a little black book (which is why we picked the faux leather for the cover), and then it just started looking like a Bible – which added a sacrilegious but intimate element for your bedside table. At this point maybe every book I publish has to be three inches thick. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/QmbaFA7TFaRGSj7SW5U4oM8vu6dHjRiXvSnVqfkUQSPPJV.jpeg) ### The flipping motion reminded me of scrolling. Was that intentional? Yes. Most people who get the book won’t see the performance, so it requires its own physical footprint or proximity. The performance happens on an Instagram finsta: everyone’s instructed to click on the first highlight at the same time and then it autoplays for 40 minutes. Each text slide is five seconds; videos can be up to a minute. I feel like we’ve been trained to use apps like Instagram in very specific ways – to scroll and click as quickly as possible – but if you just click and watch, it almost starts to feel like an endurance test. So there’s a temptation to click forward in the performance, but the rules create a kind of power play. The book mirrors that pacing – you could read it in 40 minutes – and the snippets of text follow that five-second pacing. Even the “flip book” feel comes from using five-second increments of the videos. I’m glad it reads, because it’s essentially one long script, not an anthology. ### People are overwhelmed with scattered digital memories. How do you archive your own histories? I love print. I think print and web pair beautifully together. But I don’t have a perfect system. I mix hard drives, cloud and printed ephemera – but nothing is stable; AWS went down last week and all my sites were inaccessible. I don’t think we should save everything, but we can be more deliberate about what feels precious. Relying on institutions or curators to decide what matters means our histories are vulnerable. That’s why the book is “a sexual history” – foregrounding subjectivity. Anyone could write their own version. Mapping what shaped your political consciousness and pairing it with personal anecdotes shows how big historical moments impact individuals. ### What were the most surprising or weird things you found while researching? All the references in the performance and book link to our [Are.na channel](https://www.are.na/mindy-seu/a-sexual-history-of-the-internet-references?ref=protein.xyz). Julio Correa was a grad student in my class at Yale, and he originally tested the Instagram Stories-as-lecture format. In 2024 we did constant beta tests for pacing, sound and what historical or anecdotal elements we should include. Early versions were an hour, which was too painful for phone viewing, so we cut it down to 40 minutes. Then Instagram kept deleting our finstas, so we learned to censor through algospeak and even discovered audio alone could trigger moderation. I wish it could be five times longer – there’s so much good media content related to this – but we focused on key historical moments and contemporary ones without a textual footprint, especially to write sex work more into the history. ### How might the internet influence our sexual futures, especially with deepfake porn? Deepfakes, VR porn and age verification show where things are heading. Even with AI-generated and problematic categories, there’s still a consistent desire for intimacy – people want to talk with performers, even if it’s a human chat assistant cosplaying as them. Search terms show how traditional desires remain; missionary is still the most common search on mainstream sites. Instead of blaming individuals, we should look at how systems shape desire and how individuals push back against mainstream platforms. ### Any thoughts on legislation around deepfakes? Artists point toward alternatives. Hanna Bear used a revenge-porn generator and found their false nudity locked behind a paywall. [Sarah Friend](https://www.instagram.com/isthisanart/?ref=protein.xyz) trained an LLM on herself and lets buyers submit prompts she can approve or reject – so any generated “nudity” is consensual. Whether this could become mainstream is unclear, but it models different frameworks. Right now legislation mostly focuses on age verification and payment processors. ### What about a sexual history of Web3? Crypto appears throughout *A Sexual History of the Internet*. Some of the first people who pushed forward crypto currencies as a shippable product, not as a speculative product, were sex workers (for example, [Spankchain](https://www.spankchain.com/?ref=protein.xyz)). Of course, it’s because their work is highly policed on mainstream platforms, but I also think that many sex workers are natural innovators, regardless of the policing. Anytime you have a white market, there will be a black market, and people use the black market in regulatory ways or in more subversive ways. I think that having the option to have privacy and autonomy over how your money is spent and distributed is a really important impulse, which is why for a long time people thought Web3 was here to stay. Crypto is now entering legislation, so it’s not going away, although the metaverse clearly won’t become mainstream. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/QmVBTVAhNDtMr7jwEEViGPedtELiW2Yipd2EVRceqnhXiV.jpeg) ### People feel grief around what Web3 promised. What do you think about Web4? Web3 didn’t even fully happen, so jumping to Web4 feels strange. Web1 and Web2 had clear infrastructural shifts; we haven’t had that. I don’t really predict futures – I ground things in precedent. The metaverse has roots in early 20th-century military research; AI’s history goes back decades; decentralisation was part of Web1\. I’m sure there will be historical echoes, and also clear examples of what not to repeat. ### What nostalgia is worth carrying forward? I miss discursive environments. When I was growing up with the internet in high school, I remember having long conversations online – I certainly don't do that now. Instead, you just get these snippets that are either validating or polarising. I really miss that sense of communal networking, those discursive spaces and the ability to make mistakes in public. ### What will future historians find most fascinating or embarrassing about our internet? Echo chambers. The splintering has changed politics and our discursive environments, and made it hard to talk across differences. I think that will only intensify in the next few years. *This conversation has been edited and condensed.* | SEED | #8368 | | ---------- | --------------- | | DATE | 20.11.25 | | PLANTED BY | KESIA INKERSOLE | ### Ambiguity Maxxing URL: https://www.protein.xyz/ambiguity-maxxing/ Last updated: 2026-07-07T23:29:41.000Z Humans love a bit of [mystery](https://www.protein.xyz/mystery-matters/) – an air of inscrutability. But it’s hard to keep anything a secret in a world that documents everything. We know things that we shouldn’t: celebrities’ inside jokes and Robert DeNiro’s martini order. Social media once encouraged this kind of intentional overexposure. We shared everything in exchange for attention. But a growing number of people are starting to move in the opposite direction. In the *Financial Times*, journalist and editor Jo Ellison asked, “[Have you switched to private yet?](https://www.ft.com/content/85aeafa7-f27b-4a0c-98e2-a67f439240ae?ref=protein.xyz)”. The *New Yorker* recently declared, “[It’s Cool to Have No Followers Now](https://www.newyorker.com/culture/infinite-scroll/its-cool-to-have-no-followers-now?ref=protein.xyz),” in an essay by Kyle Chayka. That piece pointed to a recent Blackbird Spyplane essay titled “[Now that’s how you post](https://www.blackbirdspyplane.com/p/now-thats-how-you-post?ref=protein.xyz)”, which praised Miu Miu stylist Lotta Volkova’s truly inspirational approach to the grid: > *“Namely, she posts a barrage of grid pics throughout any given day. Rarely ‘dumps’ – she likes to stand on business and share 1 pic per post. Here’s the thing: Volkova has half a million IG followers, and a small-minded engagementcuck might note that while some of her posts get \~4,000 faves and others get \~3,000 faves, plenty get \~200 faves, and lots of them get \~100 faves. But does Volkova care? It doesn’t seem like it. The upshot is a highly chadded, gridflationary approach to posting. We could all take a page from her and go ‘G.P.S.’ Mode – just let the Grid Pics Spray.”* Elsewhere, the internet multi-hyphenate [Anu Atluru](https://x.com/anuatluru/status/1971019630220280138?ref=protein.xyz) posted to X in September, “Being a legible person has diminishing returns. You need a little mystery, a dose of unpredictability 
 to keep your story perpetually unfolding.” Atluru models this herself, posting cryptic-yet-thoughtful observations that seem to apply to everyone – and no one – at the same time. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/Screenshot-2025-11-17-at-11.27.32-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/Screenshot-2025-11-17-at-11.41.32-2.png) [Deuxmoi](https://www.instagram.com/p/DQr5ZZtAfLC/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) (left) and [Nora Maha](https://www.tiktok.com/@noramahaxo/video/7570854448184954134?lang=en&ref=protein.xyz) Jackson Dahl is building something similarly illegible. A year ago, the investor launched a podcast, Dialectic, which he describes as “conversational portraits of original people”. The guests aren’t all from the same industry or clique, and the questions don’t follow a particular pattern. In one episode he says, “there will be a time for legibility, but right now, I’m in the oven.” There’s something compelling about this kind of intrigue. _This post is for paying subscribers only._ ### Notes On Resale URL: https://www.protein.xyz/notes-on-resale/ Last updated: 2026-07-15T23:45:31.000Z What used to be the territory of car-boot diehards and charity shop hunters has evolved into one of the most powerful movements in global fashion. As we recently covered, [vintage is the new luxury](https://www.protein.xyz/vintage-as-the-new-luxury/). In 2023, sales of pre-owned clothing rose 18% to hit $197 billion, with forecasts suggesting the market could reach $367 billion by 2029\. By the end of the decade, resale could be [twice the size of fast fashion](https://www.thredup.com/resale?srsltid=AfmBOoqXAp-XTWR2GxmK67qaFwrTcKzYLQae5VwhUGjGtFkJZYeGFr1P&ref=protein.xyz). The drivers are many – fading stigma, economic precarity, a growing emphasis on personal style, sustainability – but the real revolution is technological. Since the late 1990s, platforms like eBay, Etsy, Depop, Grailed, Vinted and Vestiaire Collective have turned resale into a social and cultural infrastructure: a place where wardrobes become liquid assets, personal taste becomes public content and the past becomes infinitely searchable. > Despite their scale and reach, resale platforms remain curiously underexamined. More than marketplaces, they’re mirrors reflecting contemporary culture – spaces where capital, identity and desire converge. Here are 10 reflections on what resale platforms reveal about how we live, shop and express ourselves today: ### **1) From Grunge to Grailed** _This post is for subscribers only._ ### #722 | Merch, Memes, Mystery URL: https://www.protein.xyz/722-merch-memes-mystery/ Last updated: 2025-11-10T22:44:16.000Z Our next FORUM asks if we’ve entered the age of *merchification* – where every moment, movement and micro-trend can be worn, sold or souvenired? Once a sideline revenue stream, merch has evolved into a cultural language – a way to signal belonging, shape identity and express taste in an era when we’re all brands now. We’ll unpack how merch became the medium – and what it reveals about the stories, symbols and selves we’re selling back to ourselves. [REGISTER HERE](https://us06web.zoom.us/webinar/register/WN%5FQmuMBlJnS%5FSN2Lh%5FUkuVCw?ref=protein.xyz#/registration) This is a free event and open to all, but the recording and analysis will only be available to [**MEMBERS**](https://www.protein.xyz/membership/). --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) [Piracy’s BackHow streaming’s failures reawakened digital rebellion – turning piracy from a crime into an act of self-defence.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-4.png)Protein XYZWillem Deisinger![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/sony-piracy.gif)](https://www.protein.xyz/piracys-back/) [Horseshoe Maximalism by Tony WangThe Office of Applied Strategy’s new dossier dives into a world where extremes collide, social rules bend and culture flows in unexpected directions. We speak to founder Tony Wang ahead of its release.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-5.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/screenshot_2025-11-03_at_10.49.16.png)](https://www.protein.xyz/horseshoe-maximalism/) [Rewilding the InternetOnce an open ecosystem, the web has become overgrown with ads and algorithms. To survive, it needs care – not code.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-6.png)Protein XYZTyla Jurgens![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/original_61fbddeef1155b64a90fc320c5d62af0.gif)](https://www.protein.xyz/rewilding-the-internet/) [Meme to BrandIt’s not what’s made, but how it travels.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-7.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/aW1hZ2VzLzA1X3dvamFrLWV2b2x1dGlvbi5qcGc--1-1.jpg)](https://www.protein.xyz/meme-to-brand/) [Museum of Youth CultureReflections on creativity, rebellion and self-expression.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-15.png)Protein XYZProtein![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Screenshot-2025-10-15-at-17.37.23-2.png)](https://www.protein.xyz/museum-of-youth-culture/) [New Love LanguagesWhat it really means when someone likes your Instagram stories.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-13.png)Protein XYZRuby Thelot![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/i-fw-u-heavy-copy-1.png)](https://www.protein.xyz/new-love-languages/) [Abundance, EverywhereWhy culture is dead and why it isn’t.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-12.png)Protein XYZJoe Muggs![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/Untitled-design-3-1.png)](https://www.protein.xyz/abundance-everywhere/) [Mystery MattersIn a hyper-transparent world, the art of intrigue is resurging – and brands can learn a lot from it.![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/icon/protein-logo-alpha-3-11.png)Protein XYZAlexi Gunner![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/thumbnail/3.png)](https://www.protein.xyz/mystery-matters/) --- Want full access, but not a MEMBER yet? [**BOOK A DEMO**](https://www.protein.xyz/membership/) --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) [SEED CLUB](https://www.protein.xyz/contribute/) is our decentralised research community where 370+ handpicked strategists, journalists, and cultural curators sow and grow all the [SEEDS](https://www.protein.xyz/tag/seeds/) every day - identifying, analysing and explaining signals in culture. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from an incredibly diverse, smart and entertaining group of humans. Here's a screenshot of what's being discussed right now: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/11/Screenshot-2025-11-07-at-11.53.35-1.png) --- ### Piracy’s Back URL: https://www.protein.xyz/piracys-back/ Last updated: 2026-07-15T23:45:10.000Z Back in 2020, when we were all stuck indoors and slowly losing our minds, [Teleparty](https://www.teleparty.com/?ref=protein.xyz) (then Netflix Party) brought us digital relief. It enabled us to sync up shows with our friends, chat along live and pretend that staring at a laptop screen together was the same as hanging out. Netflix was booming, everyone was still sharing passwords freely, and movies – with cinemas shut – were suddenly cheap and everywhere. Streaming was thoughtless and easy. Fast-forward a few years, and that dream’s gone sour. Streaming feels less like a golden age and more like a long, expensive hangover. Prices are up, quality’s down and content’s scattered across so many platforms that even trying to remember where your favourite show lives can be a struggle. The result is that piracy – the old-school kind – is making a [comeback](https://www.mdpi.com/2076-0760/13/11/579?ref=protein.xyz). > Visits to pirate sites have jumped from [130 billion in 2020](https://www.muso.com/blog/piracy-in-2020-a-snapshot-view?ref=protein.xyz) to [216 billion in 2024](https://www.muso.com/hubfs/MUSO%202024%20Piracy%20Trends%20and%20Insights.pdf?ref=protein.xyz). At least some of the reasoning is simple: streaming giants have been following the mantra of what internet critics call “[enshittification](https://www.versobooks.com/en-gb/blogs/news/enshittification-the-2023-word-of-the-year?srsltid=AfmBOor9z-VP9NpUAaflX9xyC-ooVvGkVwOp86005QAfTPK2WQvv1xxM&ref=protein.xyz)” – the slow, inevitable process where platforms start out good, then become bad, then become unbearable. Yet that’s the plan: to become so locked into our lives that we can’t escape them. [Private equity takeovers](https://jacobin.com/2024/06/tv-streaming-private-equity?ref=protein.xyz) have loaded studios with debt, forcing them to crank out quick profits. Streaming services are throttling video quality, slapping on more ads and tripling subscription costs. Some UK households are now paying close to ÂŁ700 a year just to stay legally entertained. It’s no wonder some are drifting back to the open seas for free content and a hit of piracy nostalgia. If you’re under 30, chances are you’ve already pirated something. 76% of Gen Z say they have, compared to 67% of millennials – which basically means Gen Z learned from the best. Piracy is a way to say “no thanks” to bloated, over-monetised systems. It’s not even that hard anymore. _This post is for subscribers only._ ### Horseshoe Maximalism URL: https://www.protein.xyz/horseshoe-maximalism/ Last updated: 2026-07-15T23:44:58.000Z The [Office of Applied Strategy](https://officeofappliedstrategy.com/?ref=protein.xyz) (OAS) moves between think tank, strategy practice and venture fund, producing limited-edition cultural research publications that are as collectible as they are cerebral. After the release of *Dossier 1 –* a deep dive into hyper-optimisation that resold on Grailed for $200 and earned a profile in [*The New Yorker*](https://www.newyorker.com/magazine/2025/02/10/trend-alert-raw-milk-luxe-travel-and-knitting?ref=protein.xyz) *–* OAS returns this week with *Dossier 2*. The new publication spans 70 pages across seven chapters and introduces “Horseshoe Maximalism”, a framework for understanding a world where extremes fold into one another and opposites blur. As OAS explains: “From doomsday prepping to longevity to sports betting, the cultural temperament for the next decade is embodied by the theory of Horseshoe Maximalism.” In conversation with Joanna Lowry, [Protein AGENCY](https://www.proteinagency.com/?ref=protein.xyz)’s Head of Strategy, OAS founder [Tony Wang](https://www.instagram.com/nottonywang/?hl=en&ref=protein.xyz) unpacks the myth of progress, Gen Z’s “zealous nihilism” and a shifting world order born from alienation and institutional distrust. _This post is for paying subscribers only._ ### Rewilding The Internet URL: https://www.protein.xyz/rewilding-the-internet/ Last updated: 2026-07-15T23:44:30.000Z The [World Wide Web](https://www.w3.org/standards/?ref=protein.xyz) was intended to be a digital ecosystem, named to capture this concept of a global interconnection. In the beginning, it thrived on openness, collaboration, the frictionless exchange of ideas. But where a spiderweb grows from instinct, the World Wide Web is designed – coded and recoded by engineers, ad funnels and the infinite scroll. Its evolution has followed the logic of monetisation, not community. What was once built on the sincerity of authenticity now bends toward the prioritisation of growth and profit over experience. As we enter [Web4](https://www.netguru.com/blog/web-4-0?ref=protein.xyz), the internet feels more like an entanglement – [AI algorithms feeding markets](https://www.protein.xyz/sentient-memes/), markets feeding themselves, expanding beyond their own capacity to sustain. Feeds are clogged with commercial content, competing for attention via hyper-targeting, data extraction and information overload. This prolonged environmental stress leaves digital inhabitants struggling to process, reflect or contribute meaningfully. The source has been contaminated – a once-living network turned stagnant, resisting renewal. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-29-at-14.50.18.png) Social media has become the single largest advertising channel globally in total spend. The money keeps pouring in, yet much of it waters barren land. Many companies spend blindly in upper-funnel marketing, unsure why they’re doing what they do. The system itself is depleted. The constant hawking – ads, sponsorships, influencer-driven promotions – is killing the scene. Less and less feels real, because [it isn](https://www.protein.xyz/dead-internet-theory/)’[t](https://www.protein.xyz/dead-internet-theory/). We’re digital labourers feeding platforms with data, content and attention while tech giants harvest the profits. But there is a better way... Rewilding the internet is an act of stewardship, not withdrawal. _This post is for paying subscribers only._ ### Meme To Brand URL: https://www.protein.xyz/meme-to-brand/ Last updated: 2026-07-15T23:44:19.000Z Following our [Human to Meme](https://www.protein.xyz/human-to-meme/) SEED, we look at which brands *get it -* with [SSENSE](https://www.instagram.com/ssense/?hl=en&ref=protein.xyz) being the perfect example. In early 2023, the e-commerce platform began a subtle shift, blending meme culture with luxury fashion to create the playful, social-first approach we now associate with the brand. Early posts tentatively waded into the conversations of its audience, each one more refined than the last, until memes, e-commerce shots and fashion-forward campaigns became inseparable parts of its strategy. By observing how customers were using the platform, what they were buying and how they were discussing it, SSENSE traded purely polished brand imagery for content that felt alive, relevant and shareable. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-28-at-10.39.52.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-28-at-11.45.26.png) Instagram and TikTok are where culture happens in real time – they are the digital water coolers of our generation – and brands that participate in those conversations can become part of the [cultural flow](https://www.linkedin.com/posts/atelieredmondlau%5Fpreviously-ive-explored-how-spending-money-activity-7376475654856376321-S8Tb?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAACMOI4BmCxo1daiDctj-yNkvGgGrw92DAc). Even unexpected businesses have found their voice with memes – check out [Ryanair’s savage X roasts](https://x.com/Ryanair?ref%5Fsrc=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&ref=protein.xyz). But for every success, there are thousands of failures: most brands chase virality without nuance, producing memes that fall flat. So, we asked [SEED CLUB](https://www.protein.xyz/contribute/) what makes memes move and what makes them matter: > **Do memes shape culture or are we letting culture rot into memes?** _This post is for subscribers only._ ### Human To Meme URL: https://www.protein.xyz/human-to-meme/ Last updated: 2026-07-07T23:30:50.000Z Near the end of Wim Wenders’ 1976 film [*Kings of the Road*](https://en.wikipedia.org/wiki/Kings%5Fof%5Fthe%5FRoad?ref=protein.xyz), two drifters, Bruno and Robert, sit in a quiet Jack Daniels haze, talking about a boy learning to read and write. The boy imagined letters moving along the notebook lines as if they were paths. Each letter had a personality; L, in particular, was “mean as she can be”. Bruno reflects on a memory of humming a tune during an argument with his girlfriend, only later realising the lyrics: *“I’ve got a woman, mean as she can be.”* Robert smiles suddenly: “The Yanks have colonised our subconscious!” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-21-at-16.03.38.png) Bruno and Robert in Wim Wenders' **Kings of the Road* (1976) In much the same way Roy Orbison’s tune finds its way into Bruno’s mind during an argument, I recently saw a meme conquer my attention while watching a film: a car sped on a highway before taking an exit, and suddenly the *Left Exit 12 Off Ramp* meme appeared in my mind in all its glory. In that split second I also had the thought: memes have colonised my subconscious. Later that day, I looked up the [original video](https://www.youtube.com/watch?v=7Yel32-qnDE&ref=protein.xyz) that spawned the meme to discover, confused, that not only is the driver not abruptly exiting a highway (they even use the turn signal!) but there isn’t any exit sign at all: the driver is simply leaving a freeway “like a boss,” drifting in a *Fast & Furious* kind of way. To add to the confusion, I found [a post that tracked](https://alexander.tumblr.com/post/179551817478/so-i-did-some-research-about-the-left-exit-12?ref=protein.xyz) the exit sign to Westwood, Massachusetts, and the video to a road in LĂžrenskog, Norway. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-21-at-16.04.01.png) ### So, what have we got here? If we think of memes as units of cultural inheritance, anything that successfully replicates itself by imitation, as per Richard Dawkins’ early definition, we see the pattern clearly. A catchy tune finds its way into Bruno’s mind without him noticing, gets replicated by him humming it and becomes a meme. The same applies to Robert’s line, which entered my mind when I first saw the film over 10 years ago and conquered my attention in a fraction of a second, even while noticing a meme do the same in the middle of a completely different movie. In a way, it feels as if I am merely a vessel for these memes, enabling their relentless replication. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-21-at-16.04.36.png) Of course, there were no internet memes in 1976 when Dawkins first coined the term. Back then, a meme was mainly the imitation of human behaviours: wearing a reversed baseball cap; reenacting the zebra crossing outside Abbey Road Studios. Today, a single still, recontextualised with a caption, sheds its original attachment and can now be adapted to a wide range of emotions and cultural events. Stripped of origin, the meme becomes context-free, an embodiment of culture: in the words of cultural theorist [Matt Klein](https://farsight.cifs.dk/memetic-signals-of-change/?ref=protein.xyz), these are “fossils of the zeitgeist: nuanced, visual, data-rich artefacts revealing social sentiment”. As we expand our environment and explore the digital realm, we produce these virtual artefacts, which, despite being immaterial, influence the physical world through our interactions: we modify and replicate them while being transformed by them. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-21-at-16.04.51.png) Now a pressing question arises: if internet memes don’t merely replicate what happens in “real life” but become artefacts in their own right – sometimes having no real-world counterpart and even defining the original event – should we still distinguish online from offline? This dichotomy understates a fundamental misunderstanding of digital culture. Klein notes that “we still primarily view online spaces as a relegated ‘Other’ – even when it has had legitimate offline consequences.” Social media theorist Nathan Jurgenson calls this the digital dualism fallacy: the idea that culture can be separated into online and offline. This is a fallacy. What happens online *is* real. _This post is for paying subscribers only._ ### Vintage As The New Luxury URL: https://www.protein.xyz/vintage-as-the-new-luxury/ Last updated: 2026-07-07T23:31:28.000Z The boom in vintage has been around for a while – the idea that it’s the “[hottest thing in fashion](https://www.gq.com/story/how-vintage-clothing-became-the-hottest-thing-in-fashion?ref=protein.xyz)” – and I think that a big part of this can be attributed to the idea of friction: the thrill of the search, unearthing treasure rather than the anonymity of click and buy. Beyond the anonymity of online shopping, vintage responds to an even deeper layer of anonymity in fashion. Over the past decade, streetwear has dominated the luxury industry, prompting luxury labels to abandon the qualities that once defined them – craftsmanship, attention to detail – replacing them with oversized logos on bags, hoodies and T-shirts. These logos became the driving force of the entire industry. The rise of vintage – and its position as the new luxury – is a reaction against this shift. As luxury grew more anonymous and detached from its roots, vintage emerged as its opposite. Part of vintage’s appeal lies in its history. Every piece – whether an old band T-shirt or an archive Margiela – is rooted in a specific time and place, carrying a journey that brings it to the present. Things brings to mind the anthropologist Igor Kopytoff’s idea of an object biography, one that shows an object as “endowed with culturally specific meanings, and classified and reclassified into culturally constituted categories.” All objects have biographies, but vintage boasts of its biography. Luxury clothing used to emphasise craft, high quality fabrics and painstaking details, which all formed part of its biography. As it was replaced by streetwear, however, the industry deliberately flattened these histories in favour of a logo. The embrace of luxury shows how these biographies still matter. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/32b68223-412c-4944-89e1-dc4f4fe39d51_1440x1920.webp) Dog London “Biography is one of many factors that go into value,” says Bijan Shahvali, the brains behind [Intramural](https://www.instagram.com/intramuralshop/?ref=protein.xyz), a New York-based vintage store with its own [accompanying newsletter](https://intramural.substack.com/). “Rarity, novelty and condition also factor into the value. What is also interesting to me is when someone has a personal connection or story to a vintage object.” _This post is for paying subscribers only._ ### Museum Of Youth Culture URL: https://www.protein.xyz/museum-of-youth-culture/ Last updated: 2026-07-15T23:44:00.000Z > We sat down with Jamie Brett from the [Museum of Youth Culture](https://www.museumofyouthculture.com/?ref=protein.xyz), which opens soon in London, to talk about the highs, lows and messy brilliance of youth culture. Brett dives into how the museum captures iconic moments alongside overlooked stories – the awkward first gigs, the DIY scenes, the online movements – and how young people themselves get to shape what’s on display. **‘Youth culture’ is a broad and contested term regarding age, mindset and identity. How would you define it in relation to the museum’s mission?** Youth culture has always been there – think back to Plato’s day, when he famously had a little grumble about the local teenagers. Even [Professor Mary Beard](https://www.youtube.com/watch?v=O2BlpCZv2iE&t=153s&ref=protein.xyz) has reminded us that there was plenty of youth culture in ancient Greece and Rome. The problem is that society hasn’t recognised the impact of young people; they’ve been omitted from the museum taxonomy, and we’re still stuck in a 19th-century view of childhood leading neatly into adulthood. > But something incredible happens in between. We’re not redefining anything – we’re finally acknowledging how young people have shaped society. Subcultures like punk or rave are an entry point, but we’re also telling more universal stories – of first loves, first gigs, family life – because everyone has a youth culture. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-15-at-13.27.54.png) **Rave On* exhibition, Liverpool _This post is for subscribers only._ ### New Love Languages URL: https://www.protein.xyz/new-love-languages/ Last updated: 2026-07-15T23:43:43.000Z > With every new technology, we find new ways of showing affection. With every new technology, there emerges a new love language. In the [1997 *Seinfeld*](https://www.imdb.com/title/tt0098904/?ref=protein.xyz) episode “The Millennium”, that method was the speed dial. A quick recap for those who haven’t seen *Seinfeld* Season 8, Episode 20: Jerry is dating a woman named Valerie who, based on the quality of their dates, ranks Jerry on her speed dial – a set of nine programmable phone numbers that can be called in one click instead of the requisite seven. He starts decently at seven after their first date, falls to nine after a bad one, and rises to one after bringing his romantic A-game, so to speak. Describing the situation to his best friend George, he notes, “The speed dial is like a relationship barometer”. Speed dial was intended to facilitate connection with individuals one calls frequently. Its first instance was developed in the Bell System (owned by the Bell Telephone Company) over two decades in Succasunna, New Jersey, as part of the Electronic Switching System (ESS). The ESS enabled three main features: three-way calling, call waiting and speed dial. > Notably, the function of speed dial as a ranking of intimacy is not self-evident. It was not intended in its original design, nor was Jerry – or anyone else not using Valerie’s phone – supposed to be privy to this particular use. It’s an example of how technology’s original use cases can be diverted when they intersect with intimacy and communication. The episode’s climactic tension emerges when Jerry reaches the number one spot and unknowingly replaces Valerie’s stepmother, who had been working for years to hold the top position. This loss is reminiscent of the [contemporary discourse](https://www.wsj.com/tech/personal-tech/new-snapchat-feature-teen-insecurity-754ebae0?ref=protein.xyz) around Snapchat ranking emojis, and how the loss of a streak (an indication of daily communication) or another interaction marker can cause distress among users. By the [emoji system](https://emojipedia.org/snapchat?ref=protein.xyz) in Snapchat, I mean the symbols placed next to each of a user’s main friends on the platform, which allow for a programmatic ranking of one’s different friends. _This post is for subscribers only._ ### Abundance, Everywhere URL: https://www.protein.xyz/abundance-everywhere/ Last updated: 2026-07-07T23:31:40.000Z There’s been a lot of talk lately about “slop,” “glut,” “clogging” and other visceral metaphors to describe the supposed decay of culture. In a sense, it’s not surprising. A look at the average news feed – and the speed at which users flick through it – can indeed look horrific. The *Daily Show* sketch “[Eat Your Slop, Piggies](https://www.youtube.com/shorts/Fk4t%5FgN8xDA?ref=protein.xyz)” captured the mood perfectly: a vision of eternal scroll, of endless churn through interchangeable content and ads that function less like communication than like the flashing lights of a Vegas slot machine. The Daily Show's “Eat Your Slop, Piggies" It’s also natural that this fear could make us think we’re already there. Talk of cultural stasis and a “big freeze” is rife. Commentators point to an array of lowest-common-denominator trends – from Labubu to everything-beige to coffee raves – as evidence we’re locked in a dumb consumption loop where everything is simulacrum, culture has no value and choice is an illusion. The late academic and author [Mark Fisher](https://k-punk.org/?ref=protein.xyz) is frequently invoked. Fisher’s work, often cited by tastemakers such as [Adam Curtis](https://en.wikipedia.org/wiki/Adam%5FCurtis?ref=protein.xyz) and now by brand strategists such as [Eugene Healey](https://www.instagram.com/p/DOeyy%5FRkoLw/?ref=protein.xyz), crystallised the idea that the 21st century has given up on innovation – that we’re stuck retreading old cultural forms, in parallel with political defeatism and surrender to capital. > But this line of thought is problematic. We can debate endlessly whether — in an era of Palestine Action, trans activism, huge street protests in the US and youth-led movements in Nepal, Morocco, Kenya, Peru – political apathy really defines our age. But purely on a cultural level, the idea that nothing is changing is foolish and dangerously self-defeating. Culture is renewing itself every second of every day. Even in the mainstream: are queer women’s anthems like “Pink Pony Club”, “Lunch” and “Denial is a River” global hits because of stasis? Is Ethel Cain – a gothic, bisexual, Southern Baptist trans woman singing doom metal in the charts – stasis? Is Bad Bunny’s billion-stream “DtMF”, which peels back its synthetic dressing to reveal centuries-deep Black Atlantic rhythms, stasis? _This post is for paying subscribers only._ ### Mystery Matters URL: https://www.protein.xyz/mystery-matters/ Last updated: 2026-07-07T23:31:58.000Z 2025 has felt like one long sigh over the deemed over-sexualisation of celebrity culture. This was the summer Sabrina Carpenter’s album artwork for *Man’s Best Friend* triggered furious debate (“not subtle or sex-positive – just soft porn pandering to the male gaze,” according to [*The Guardian*](https://www.theguardian.com/commentisfree/2025/jun/14/sabrina-carpenter-week-in-patriarchy?ref=protein.xyz)). Sydney Sweeney’s Dr. Squatch campaign selling her bathwater also ignited widespread commotion (“capitalist misogynistic BS that objectifies women for profit,” as one [X user posted](https://x.com/rocketharrys/status/1928180474364506312?ref=protein.xyz)). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-06-at-14.52.32.png) **Man’s Best Friend* album cover**;* Sydney Sweeney’s Dr. Squatch campaign > For brands, this cultural fatigue with overexposure signals a turning point. The same appetite for transparency and provocation that once drove virality now risks oversaturation. Consumers are craving intrigue – and brands may need to rediscover the value of withholding, not oversharing. It would be easy to chalk this backlash up to the global shift towards pearl-clutching tradwife conservatism. Or we could write it off as a sign of the collective backlash against Gen Z’s tendency for performative sexuality. As writer Layla Soboh argues in her [takedown](https://substack.com/@thotcrimes/note/p-158239835?r=4x3t&utm%5Fmedium=ios&utm%5Fsource=notes-share-actionhttps://substack.com/home/post/p-158239835) of modern eroticism, the deluge of sexual imagery among this younger generation renders “what used to be private performances of seduction utterly numb,” posing the question: *is anything sacred anymore?* _This post is for paying subscribers only._ ### #721 | Zines, Love & Chaos URL: https://www.protein.xyz/721-zines-love-chaos/ Last updated: 2025-10-03T14:00:33.000Z We set fire to our [Compost Theory of Culture](https://www.protein.xyz/brand-briefing-spring-2025/) for our [Autumn BRAND BRIEFING](https://www.protein.xyz/chaos-control/) on Tuesday — exploring why some brands are thriving on disorder while others are doubling down on discipline and what that tension means for the future. This [BRAND BRIEFING](https://www.protein.xyz/chaos-control/) goes deep into the brands, behaviours and cultural signals shaping these two powerful modes with case studies on [Skylrk](https://www.skylrk.com/?ref=protein.xyz), [KFC](https://www.kfc.com/?ref=protein.xyz), [Erewhon](https://www.erewhon.com/?ref=protein.xyz) \+ [Nothing](https://www.nothing.tech/?ref=protein.xyz). For decision-makers, it’s not just about spotting trends – it’s about understanding the cultural tensions your brand will need to navigate next. To access the full presentation you’ll need a[**Protein MEMBERSHIP**](https://www.protein.xyz/membership/)**.** --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [**Decentralising Love**](https://www.protein.xyz/decentralising-love/) by Ananya Goel If love is a verb, brands need to act. Cynicism around love today often comes from the way we’ve been trained to measure it: by whether it ends in marriage, whether it produces kin. Historically, locking love into the institution of marriage was essential for centralising kinship and inheritance. But in contemporary life, intimacy, care and belonging are increasingly being decoupled from marriage. - [**Semi Permanent**](https://www.protein.xyz/semi-permanent/) by Kristoffer Tjalve Convenience, it turns out, comes at a cost. The easier something is to capture on a device, the easier it becomes to forget. For brands, this offers a lesson: maybe step back from the growth-hacking mindset that uses cookies and retargeting to cling to attention. If you make yourself too easy to remember, you also make yourself easy to forget. Is losing things online the only way to make them matter? - [**What Does Taste Mean in the Age of AI?**](https://www.protein.xyz/taste-vs-ai/)by Protein Our latest [FORUM](https://www.protein.xyz/tag/forums/) with [Tyler Bainbridge](https://www.instagram.com/tubbytyinthetub/?hl=en&ref=protein.xyz) (Perfectly Imperfect), [GĂŒnseli Yalcinkaya](https://www.instagram.com/gunseliiiiii/?hl=en&ref=protein.xyz) (Dazed) and [Rachel Lee](https://www.linkedin.com/in/ycrlee/?ref=protein.xyz) (ex-DigiFairy) tackled some of the most pressing questions about the intersection of human aesthetics and artificial intelligence. As anticipated, the lively discussion — and equally active chatroom — covered a lot of ground. - [**Make Zines, Not Content**](https://www.protein.xyz/make-zines-not-content/) by Protein *Vogue* just hired [Chloe Malle](https://www.instagram.com/chloemalle/?hl=en&ref=protein.xyz) as its new “head of editorial content”, and the title says it all. She’s not editing a magazine – Anna Wintour still presides over that empire – but managing a stream of “content”. For brands, the lesson couldn’t be clearer. Treat content as information and it evaporates. Treat it as world-building and it becomes sticky, valuable, trusted. - [**Messy, Human, Substack**](https://www.protein.xyz/messy-human-substack/) by Protein For years, brands have chased polish and precision. Instagram feeds were grids of perfection; campaigns were rehearsed spectacles. Now, some are testing a different approach. [Substack](https://substack.com/about?ref=protein.xyz), the newsletter platform best known for independent writers, is becoming a space for brands to experiment with voice, immediacy – and, increasingly, a bit of mess. - [**Inside SEED Club #2**](https://www.protein.xyz/inside-seed-club-2/) **\+** [**#3**](https://www.protein.xyz/inside-seed-club-3/) by Protein [SEED Club](https://forum.protein.xyz/?ref=protein.xyz) is our global decentralised research community where 350+ brand strategists, insight journalists and cultural curators sow and grow all the SEEDS you see on Protein. We know who they are, but you don't, so we thought we'd ask them about what they're currently obsessing over. --- Want full access, but not a MEMBER yet? [**Join here**](https://www.protein.xyz/membership/). --- ### Chaos <-> Control URL: https://www.protein.xyz/chaos-control/ Last updated: 2026-09-03T11:12:25.000Z Earlier this year, we introduced [*A Compost Theory of Culture*](https://www.protein.xyz/brand-briefing-spring-2025/) – a provocation that innovation doesn’t always mean moving forward. Sometimes, it’s about breaking things down to make space for what’s next. For our latest BRAND BRIEFING, we’ve shifted the metaphor. If Spring was compost, Autumn is fire. Because the world around us increasingly feels combustible – chaotic, unhinged, burning out of control. And yet, out of this fire, we’re seeing brands take two distinct paths: some are leaning into the chaos, while others are striving to reclaim control. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-01-at-14.40.26.png) This central tension – chaos vs. control – has become one of the defining cultural dynamics of the past six months so it felt appropriate to investigate how brands across multiple different categories are navigating it. ### Chaos On the chaos side, we’re seeing everything from surrealist luxury campaigns to FMCG brands disrupting packaging norms, to meme-fuelled marketing spectacles. Some brands are even making chaos their central identity – harnessing unpredictability, humour and raw honesty as tools for connection. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/https___hypebeast.com_image_2025_07_31_justin-bieber-new-skylrk-silhouette-football-sneaker-release-info-0.jpeg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/BELIEVE_LAUNCH_PHASE01_7-1800x1013.jpg) [Skylrk](https://skylrk.com/?ref=protein.xyz); [KFC](https://www.kfc.co.uk/?ref=protein.xyz) ### Control On the control side, a very different picture emerges. Wellness, minimalism, curation and ritual are becoming ways to restore calm in the noise. From billion-dollar wearable tech to cult-favourite grocery utopias, control is being positioned as both a luxury and a necessity. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/-1x-1.webp) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/10/Screenshot-2025-10-01-at-14.33.37.png) [Erewhon](https://www.erewhon.com/?ref=protein.xyz); [Nothing](https://nothing.tech/?ref=protein.xyz) And for both paths, we break down the key principles at play: - How to embrace disorder without losing trust - How to channel ritual and clarity into cultural authority - And why both approaches speak to the deeper anxieties — and desires — of consumers today This BRAND BRIEFING goes deep into the brands, behaviours and cultural signals shaping these two powerful modes. For decision-makers, it’s not just about spotting trends – it’s about understanding the cultural tensions your brand will need to navigate next. To watch the full recording you’ll need a[**Protein MEMBERSHIP**](https://www.protein.xyz/membership/)**.** _This post is for subscribers on the TEAM tier only._ ### Messy, Human, Substack URL: https://www.protein.xyz/messy-human-substack/ Last updated: 2026-07-07T23:32:34.000Z For years, brands have chased polish and precision. Instagram feeds were grids of perfection; campaigns were rehearsed spectacles. Now, some are testing a different approach. [Substack](https://substack.com/about?ref=protein.xyz), the newsletter platform best known for independent writers, is becoming a space for brands to experiment with voice, immediacy – and, increasingly, a bit of mess. [*i‑D*](https://substack.i-d.co/?utm%5Fcampaign=profile%5Fchips&ref=protein.xyz), the fashion and culture magazine recently acquired by Karlie Kloss’s Bedford Media, has just joined the platform. Its inaugural post promises subscribers “a one-way ticket into the i-D hive mind (be careful), including exclusive columns by our team, live group chats and premium shitposts straight from our own phones.” The message is clear: this is a space for direct, sometimes messy communication, where formality is less important than immediacy. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-29-at-16.10.27.png) Nike, too, has entered Substack – albeit quietly, without Nike in the name, and unannounced. In fact, [*In The Margins*](https://www.inthe-margins.com/?ref=protein.xyz) describes itself as “a bi-weekly publication dedicated to new sports writing” only “made possible by Nike”. The newsletter blends storytelling, editorial commentary and occasional playfulness. It is a subtle departure from the polished narratives that dominate its mainstream campaigns. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/6c8caaa4-48d1-45b6-84df-1f14937eb054_2161x2283.webp) Each illustrates the growing appetite for content that is less about selling and more about engagement. And it feels like a tipping point. A year from now, it wouldn’t be surprising for many more big brands to have crossed over. Because Substack offers something that traditional social media cannot. Its opt-in model means audiences actively choose to receive a brand’s content. There is no algorithm to appease, no feed to game. The format encourages experimentation: rough drafts, casual tones and sometimes unpolished thoughts are not just tolerated – they are expected. For brands, this is a rare opportunity to humanise themselves without the usual intermediary of marketing strategy. There are risks. _This post is for paying subscribers only._ ### Inside SEED Club #3 URL: https://www.protein.xyz/inside-seed-club-3/ Last updated: 2025-10-22T13:36:09.000Z > [SEED Club](https://www.protein.xyz/contribute/) is our global decentralised research community where 350+ brand strategists, insight journalists and cultural curators sow and grow all the SEEDS you see on Protein. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from a diverse, smart and entertaining group of humans. If *you’d li*ke to join, you can [apply here](https://www.protein.xyz/contribute/). --- ### [**Michelle Lhooq**](https://www.instagram.com/michellelhooq/?hl=en&ref=protein.xyz) **What**’**s capturing your imagination right now?** I’m obsessed with three thought trajectories. 1) Entity possession – a spiritual phenomenon that spans cultures and has now entered the TikTok era. 2) Ketamine – its role in contemporary culture and how people can become addicted to a mystical sense of gnosis. 3) The death of gonzo journalism – why the *VICE*\-style, shock-jock, first-person writing about drugs and partying feels like it’s finally over. All of these are topics I’ll be exploring in my newsletter, [Rave New World](https://ravenewworld.substack.com/). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/3499ff25-c6ca-45e8-ad86-e3e833f0846e_750x750.png) **What’s next, for yourself or further afield?** I’m hoping to throw a techno rave next year called Techgnosis, in collaboration with [Erik Davis](https://techgnosis.com/about/bio/?ref=protein.xyz) and other thinkers and musicians who are exploring the intersections of music, spirituality and technology in exciting ways. Sharing this vision publicly here for the first time – time to manifest it. **What’s something surprising about yourself that people in SEED Club might not know?** I’m a drug journalist who grew up in Singapore – a country with some of the most draconian drug laws in the world. > *Michelle Lhooq is an LA based journalist, documentarian and party producer at the intersection of raving and drugs. She’s been writing about global nightlife, rave culture, cannabis and psychedelics for the past 15 years. Her book,* [*WEED*](https://prestelpublishing.penguinrandomhouse.de/book/Weed/Michelle-Lhooq/Prestel/e545512.rhd?ref=protein.xyz)*, was published in 2019, and she writes for her Substack, Rave New World.* --- ### [**Brynn Valentine**](https://brynnvalentine.com/?ref=protein.xyz) **What’s been inspiring you lately outside of your work?** I just watched [*Sorry, Baby*](https://www.theguardian.com/film/2025/jan/29/sorry-baby-movie-review-sundance?ref=protein.xyz), Eva Victor’s debut film – and it’s the kind of work you want to rip off the screen and wear around all day. I can’t stop thinking about it, and I feel like it could kickstart a new wave of “post trauma-porn” storytelling. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/maxresdefault.jpg) **What’s something surprising about yourself that people in SEED Club might not know?** After grad school, I spent a year conducting semi-structured interviews with sugar babies – a form of sex work – to better understand the state of the gig economy. **What’s next, for yourself or further afield?** Last year, much of my writing focused on opinion pieces. While I’m still exploring that territory, fiction excites me just as much. Moving forward, I’m trying to split my time between the two – that is, cultural commentary and short stories. What’s fun is seeing how each influences the other. > *Brynn Valentine is a London-based writer and trends forecaster with a background in social anthropology. Her work has been featured in* Aeon*, Plinth and Dazed.* --- ### [**Willem Deisinger**](https://www.linkedin.com/in/willem-d/?originalSubdomain=uk&ref=protein.xyz) **What**’**s capturing your imagination right now?** Can real, positive engagements online be understood through the lens of a game – and even optimised for (I can’t believe I just said that)? Elsewhere, I’ve just finished reading [*The Maniac*](https://pushkinpress.com/book/the-maniac/?ref=protein.xyz) by Benjamin Labatut, which ends with the history of AlphaGo and its famous 2016 match against world champion Lee Sedol (nicknamed "the Strong Stone"). That moment changed how we think about the abilities and potential for novel or creative acts by machines and AI. AlphaGo used neural nets and was optimised to win at Go – not to recommend the best content, the least slop, or the stuff that actually helps you connect with friends. Also, is there any way algorithms, Spotify radios or Instagram feeds could possess some form of creativity – or follow a “game system” that optimises for something other than attention? Attention is easy to measure, but can we quantify connections between friends or satisfied curiosity? Can neural nets help us there, or should we just stick to the cinema, pub and libraries? **Can you share a person and/or project that excites you?** I love podcasts. I hate that it’s probably just my crazed, productivity-obsessed mindset, because I tend to listen while doing something else – two-birds-one-stone capitalism. That said, [*Nymphet Alumni*](https://www.instagram.com/nymphetalumni/?hl=en&ref=protein.xyz) has been a fabulous new addition to my stream. It’s been sitting in my saved list for a while, but I finally listened to a few episodes – and it’s been a delight to hear three incredible women talk about culture, history and fashion. My friend recommended the [Losercore](https://podcasts.apple.com/gb/podcast/ep-111-losercore/id1557564982?i=1000702528153&ref=protein.xyz) episode. Go stare at the ceiling fan and listen. It’s been huge for me, anyway. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/61Le6SSM-tL._UF1000-1000_QL80_.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/ab6765630000ba8a48e3101f9071049840d5280b-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-24-at-15.54.24.png) **What’s next, for yourself or further afield?** I’m wrapping up an essay and a set of interviews for two friends who are running the third instalment of [APT](https://aptexhibitions.com/?ref=protein.xyz), alongside an art book that gathers works from the past three years. The exhibition explores domesticity, technology and creativity in the home. For my part, I interviewed several people about an object that helps define what “home” means to them. These conversations inspired an essay on despair and delight in the home, and on how the home can act – or perhaps should act – as a place of contemplation and goalless activity (AI could never!). A space outside what we traditionally think of as labour under capitalism. Here’s hoping we can all make room for a little more contemplation and a little less labor in our homes. **What’s something surprising about yourself that people in SEED Club might not know?** I couldn’t pick. I love *King of the Hill –* Bobby Hill is a queer icon. I own more than 10 old phones (and still use half of them). And I just set up a Plex server to build a little community around localised movie files, which I’m super excited about. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-25-at-10.57.36.png) > *Willem Deisinger is a writer and researcher from Canada, based in London, whose work examines authoritative technologies, digital infrastructures, obsolete technologies and ubiquitous computing.* --- ### [**Conor Davage**](https://www.linkedin.com/in/conor-davage/?ref=protein.xyz) **What**’**s capturing your imagination right now?** Reframing email as more than just a marketing tool. To me, it’s one of the first truly intimate internet spaces for connection and also a case study in early internet virality (remember chainmail?). I’m interested in treating emails as editorial objects, much like we regard websites. But because of spam and over-commercialisation, email has mostly been relegated to a sales channel. I’ve been imagining inboxes instead as meaningful cultural spaces – like zines or websites – a place for ritual sharing, discussion and even cultural authority. **What’s been inspiring you lately outside of your work?** The “Green Wave” – the surge of cultural visibility for Irish talent. Artists like [Kneecap](https://www.instagram.com/kneecap32/?hl=en&ref=protein.xyz), [CMAT](https://www.instagram.com/cmatbaby/?hl=en&ref=protein.xyz), and designers like [Robyn Lynch](https://robynlynch.co.uk/?ref=protein.xyz) (not to mention countless actors) are carving out global space for Irish voices that blend humour with sharp critique. Watching this Green Wave roll through the zeitgeist has helped me reconnect with my own identity – seeing it less as a limitation and more as a strength. That perspective is inspiring me right now, and it’s something I try to carry into everything I do. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-24-at-16.49.37.png) Mickey Galvin YouTube **If you could collaborate with someone – living or dead, real or imagined – who would it be?** I’d love to collaborate with [Mickey Galvin](https://mickeygalvin.com/?ref=protein.xyz) – I think she’s really cool. Her [YouTube](https://www.youtube.com/@mickeyyyy4?ref=protein.xyz) channel explores topics like balance, the artistic process and framing creativity, all while sharing her screen and letting us into her digital world in a novel way. It feels both intimate and defiant, making the unspoken and unseen parts of making and being online visible. I’d be curious to see how her perspectives might intersect with how my consultancy [Brutish](https://www.instagram.com/brutish.agency/?hl=en&ref=protein.xyz) engages with email as a digital space. Who knows what could come out of it! ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/0-1-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/0-3.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-24-at-16.35.34.png) > *Conor Davage is an Irish strategist and the creator of Brutish, a consultancy at the intersection of cultural analytics, commercial strategy, and email design.* | SEED | #8352 | | ------------ | --------------------------------------------------------------- | | DATE | 25.09.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | CONOR DAVAGE, WILLEM DEISINGER, MICHELLE LHOOQ, BRYNN VALENTINE | ### Semi Permanent URL: https://www.protein.xyz/semi-permanent/ Last updated: 2026-07-07T23:33:17.000Z Single hyperlink emails are the web’s version of meme-sharing – sudden, out-of-the-blue gestures of comradeship, and one of my favourite bonding rituals. On May 14, I received one of them: > *You prob know this:* [*https://semipermanent.com/*](https://semipermanent.com/?ref=protein.xyz)*. The current version self destructs after 30 days. Gian* That’s it. What a beautiful email. Gian, who sent it, is a master of formats. Earlier this year, he mailed me a handwritten letter on paper that would make Patrick Bateman jealous – finished with a wax seal stamped with his family crest. Gian leaves no detail unchecked, which is why the brevity of the email was deliberate. As for [semipermanent.com](https://semipermanent.com/?ref=protein.xyz), I hadn’t heard of it, but the name alone was enough to make me click. The short description guaranteed I’d remember it the way I remember my childhood friends’ phone numbers. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-13.12.01.png) Semi Permanent landing page The site loads with a welcome message reminiscent of childhood video games – soothing, like a cup of tea on a winter evening. But the coziness fades quickly. As a chronically online person, I don’t need yet another manifesto telling me how terrible technology is. Luckily, I noticed a burning fuse icon in the corner and kept reading until I found the final note, left a bit like Steve Jobs’ famous catchphrase “one more thing”: > *P.S. The first issue self-destructs in 30 days.* It turns out that Semi Permanent is relaunching as an online magazine where each edition disappears after a month. Perfection. 10/10\. A++. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-22-at-13.18.45.png) Yes, cynics will say it’s just artificial scarcity, a gimmick. And sure, anyone could download the articles or save them to the Wayback Machine. But I prefer to see it differently – as poetry. In a digital culture obsessed with permanence and efficiency, the act of letting something vanish becomes an invitation to pay closer attention. If you want it afterwards, you’ll need memory and effort. ### **Death by GPS** _This post is for paying subscribers only._ ### Inside SEED Club #2 URL: https://www.protein.xyz/inside-seed-club-2/ Last updated: 2025-10-22T13:35:48.000Z > [SEED Club](https://www.protein.xyz/contribute/) is our global decentralised research community where 350+ brand strategists, insight journalists and cultural curators sow and grow all the SEEDS you see on Protein. As a contributor you also have the opportunity to collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from a diverse, smart and entertaining group of humans. If *you’d li*ke to join, you can [apply here](https://www.protein.xyz/contribute/). --- ### [**Jynann Ong**](https://www.instagram.com/gongjongong/?ref=protein.xyz) **What**’**s capturing your imagination right now?** Drugs and computation are the only industries that use the term “users” to refer to the people operating with that paraphernalia. There’s many “takes” to espouse from this, but I’m specifically interested in similar systems that forge bonded human-object relationships. **Can you share a person and/or project that excites you?** For the past several months, my friends and I have been working on a project called [Nature KwenTour](https://www.instagram.com/p/DNDBtSEIhT7/?hl=am-et&img%5Findex=1&ref=protein.xyz): Exploring Island-Urban Dialogues from Siargao to London. It’s funded by the British Council and maps local ecologies, memories and shared knowledge to reimagine our relationship with land and community. Taking place in both Siargao (an island in the Philippines overwhelmed with the effects of Western tourism) and London, Nature KwenTour is a collaborative, creative storytelling program sharing knowledge through localised workshops, nature walks, a physical showcase and a digital archive. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/WhatsApp-Image-2025-09-16-at-22.11.13.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/WhatsApp-Image-2025-09-16-at-22.11.13--1-.jpg) Nature KwenTour **What’s next, for yourself or further afield?** What could the future of the creative industries look like beyond the client-agency model? What could the currency of value and exchange be which is additive and regenerative, not extractive or exploitative? **What’s something surprising about yourself that people in SEED Club might not know?** I appeared in an episode of Newsnight as a teenager when my friend Nellie and I bunked off school to go to an [Odd Future](https://open.spotify.com/artist/5xpkLC1MxiPRiIJUDEzuVm?ref=protein.xyz) pop-up in Brick Lane. The journalist chose us because we were the only girls, and wanted to know if we were offended by their lyrics. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/Screenshot-2025-09-16-at-22.16.46.jpg) Newsnight **What’s been inspiring you lately outside of your work?** Recently I visited Marrakesh and enjoyed marvelling at the natural patterns of cactus spikes. How nature knows how to show up in mathematical perfection. **If you could collaborate with someone – living or dead, real or imagined – who would it be?** [Copernicus](https://en.wikipedia.org/wiki/Nicolaus%5FCopernicus?ref=protein.xyz) – to converse with the person who disproved the fundamental basis of known reality. I’m not sure what the project would be, maybe something food-based or movement-based would be cool. > *Jynann Ong is an independent strategist and cultural researcher, with clients including Nike, DeepMind, Guggenheim, Chanel, Burberry, Arc’teryx and LEGO. She is co-organiser of the London-based interdisciplinary art collective* [*Baesianz*](https://www.instagram.com/baesianz/?hl=en&ref=protein.xyz)*, dedicated to cultivating Asian-led narratives through community-centred events and creative activism.* --- ### [**Jacqui Kavanagh**](https://www.linkedin.com/in/jacquelinekavanagh/?ref=protein.xyz) **What**’**s capturing your imagination right now?** I’m obsessing over when brands will get their acts together on owning their own resale of vintage and archive pieces, and wondering if they’ve already missed the boat on this segment, which is projected to hit $367 billion by 2029\. Regulation will (happily) get more restrictive on the creation of new stuff so this should feel quite pressing to them, I would have thought. I don’t know why they seem to be lagging so much on it. But also, can single brands ever actually recreate the excitement of secondhand hunting themselves or this that exclusively the world of multi brand resellers? Will being handed a set price and pre-unearthed product ever beat the thrill of the rummage? **Can you share a person and/or project that excites you?** I’ve been inspired by Paul Jarvis, author of [*Company of One*](https://www.goodreads.com/book/show/37570605-company-of-one?from%5Fsearch=true&from%5Fsrp=true&qid=WX6epG1OnD&rank=2&ref=protein.xyz), who challenges the idea that success must mean constant growth. He reframes ambition as defining your own “enough” in income, hours and impact, and building a sustainable business that serves your life. I can’t stop thinking about an anecdote about the author’s friend’s father who had a post-it stuck to his computer his whole life that read: OVERHEADS = DEATH. Also, Avram Alpert, in [*The Good-Enough Life*](https://www.goodreads.com/book/show/58735162-the-good-enough-life?ref=protein.xyz), talks about how how the pursuit of greatness often breeds anxiety, alienation, and even environmental harm. As he writes, “Desiring greatness thus makes a lot of sense, but it also generates the anxieties and paradoxes of the world we live in
 we will inevitably feel anxious at our prospects, depressed at our situation, alienated from our fellow competitors, and unconcerned with how we damage the environment if doing so feels like the only way to stay alive.” I like the idea of reframing how we work not as endless striving, but as creating a business and life that are sustainable, meaningful and, yes, enough. **If you could collaborate with someone – living or dead, real or imagined – who would it be?** [Fiona Apple](https://open.spotify.com/artist/3g2kUQ6tHLLbmkV7T4GPtL?ref=protein.xyz) on some kind of literary compendium, anthology or magazine. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/fionaapple-1.jpg) Fiona Apple, Getty Images > *Jacquie Kavanagh is a creative business leader and founder of* [*Par*](https://www.p-a-r.co/?ref=protein.xyz) *(short for Projects and Representation), a Paris-based company dedicated to helping creative people and businesses launch and grow (including Protein). She has previously worked in leadership roles at* Refinery29*, The Webby Awards, Boiler Room,* VICE, *CondĂ© Nast*, i-D *and Airbnb Experience Originals.* --- ### [**Tyla Jurgens**](https://www.linkedin.com/in/tyla-jurgens/?ref=protein.xyz) **What’s capturing your imagination right now?** The [internet is dead](https://www.protein.xyz/dead-internet-theory/) – that’s top of my list of obsessions. Specifically looking at the internet as an ecosystem and how digital marketing has devoured its environment faster than it could regenerate. Users are drowning online and with the absence of signals – thanks infinite scroll) – we are diluting ourselves into toxic cultures of stagnation. I am truly captured by how brands are trying to navigate these stagnant waters, grasping and throwing themselves over one another for the smallest possibility of untainted sources. And no matter how deep into the soil users try to retreat, brands follow us, continuing to place prices onto things that previous held no price. I wonder what system regeneration may look like, and what type of land survey or rehabilitation is necessary to reach a homeostasis. **Can you share a person and/or project that excites you?** [The Doomscroll Podcast](https://www.youtube.com/@doomscrollpodcast?ref=protein.xyz) – I watch it on YouTube and consider it one of the best podcasts exploring modern culture and politics. The host, [Joshua Citarella](https://www.instagram.com/joshuacitarella/?hl=en&ref=protein.xyz), is incredibly likeable, with a journalistic style and broad knowledge across many topics. His selection of guests is phenomenal as well. I’d give it a 10/10 and highly recommend it to your friends. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/SnapInsta.to_464389562_1062278788444281_7823232926572745618_n.jpg) The Doomscroll Podcast **What’s something surprising about yourself that people in SEED Club might not know?** I cry a lot! Especially when talking or writing towards something that I am passionate about. My most radical policies, political views and behaviours come from the softest parts of me. I am constantly working on teaching myself better communication tools towards having constructive conversations surrounding these topics. Sometimes that communication tool is also knowing when to leave the conversation... **What’s been inspiring you lately outside of your work?** Book clubs – let’s all talk about what we are reading more! I love hearing how we navigate the same pages in such different ways, experience characters in unique lights, and come away with new and varied opinions. Knowing that no one truly sees exactly what you see – even if they read the same words – gives us empathy and broadens our understanding of the many ways people experience life. I deeply appreciate those who are willing to be vulnerable in sharing their interpretations and challenging each other to think differently. > *Tyla Jurgens is a Berlin-based creative strategist and communications specialist whose work explores how storytelling, marketing and education can shape more conscious futures, with a special focus on fashion.* --- ### [**Josh Mansell**](https://www.linkedin.com/in/josh-mansell-79ba2093/?originalSubdomain=uk&ref=protein.xyz) **What’s capturing your imagination right now?** Physical media: records, magazines and analogue photography. Stuff that takes longer to consume or to perform. This year I’ve been getting out of the city more – I started this thing called thru hiking. Which is basically when you carry a big backpack with all your GORP gear in, while you hike from camp site to camp site along a trail. A few years ago I’d have found this idea boring, maybe I’m getting old, but I did one called the West Highland Way this year. I love the space it gives you; a week feels like a month. So I’m loving this idea of reducing stimulus. Slowing life down. Trying the regain some control over my poor, rotted brain. **Can you share a person and/or project that excites you?** There is this incredible group called [The Sustainable Darkroom](https://www.instagram.com/sustainabledarkroom/?ref=protein.xyz) with Hannah Fletcher and Edd Carr. I don’t know them personally, but they basically seem to invent new ecological and sustainable ways to develop film because the usual practice is really toxic. That’s a really bad description of what they do so I encourage people to check them out for themselves. Their work is incredibly beautiful. I would love to take one of their courses one day. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/SD_STILLS-22_1.webp) The Sustainable Darkroom **What’s next, for yourself or further afield?** Well there’s this idea floating around my head “do something you won’t get paid for”. This might seem stupid in this current economic climate, but I’m a professional creative and I’m tired of how, because of my job, I shudder at the idea of using my spare time to make creative work. It’s hard sometimes to remember why you pursued a career in the creative industry when everything turns into the churn. You lose that element of playfulness. And so that’s what I want to get back to – the idea of doing something for no other reason than it simply feels good. **What’s something surprising about yourself that people in SEED Club might not know?** Well, after reading these answers, they’ll be surprised to know I’m not over 50. **What’s been inspiring you lately outside of your work?** RIP David Lynch. I find how batshit crazy some of his work was super inspiring. He really didn’t give a fuck. So this year, in his honour, I’ve been rewatching [Twin Peaks](https://www.imdb.com/title/tt0098936/?ref=protein.xyz) while also rereading [*Room to Dream*](https://www.goodreads.com/en/book/show/35224286-room-to-dream?ref=protein.xyz). I love him. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/twin-peaks-watching-superJumbo-v3.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/8190d8LOVqL._UF894-1000_QL80_.jpg) Twin Peaks ; Room To Dream > *Josh Mansell is a London-based senior creative who works across advertising, politics and film.* | SEED | #8350 | | ------------ | ------------------------------------------------------- | | DATE | 18.09.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | JYNANN ONG, JACQUI KAVANAGH, TYLA JURGENS, JOSH MANSELL | ### Decentralising Love URL: https://www.protein.xyz/decentralising-love/ Last updated: 2026-07-15T23:43:31.000Z Cynicism around love today often comes from the way we’ve been trained to measure it: by whether it ends in marriage, whether it produces kin. Historically, locking love into the institution of marriage was essential for centralising kinship and inheritance. But in contemporary life, intimacy, care and belonging are increasingly being decoupled from marriage. The signs are everywhere. In the US, “[mommunes](https://www.reddit.com/r/intentionalcommunity/comments/13fkwt5/mommunes%5Fmothers%5Fare%5Fliving%5Fsingle%5Ftogether/?ref=protein.xyz)” – co-living setups where single mothers pool childcare and resources – show that care can be organised beyond the nuclear couple. Multi-generational households are creeping back, driven by economics and caregiving demands. LGBTQ+ movements have long exposed how marriage excluded so many, sparking debates over legitimacy and kinship. Polyamory and ethical non-monogamy are also becoming more visible, challenging the idea that intimacy has to be exclusive. Even the loneliness epidemic is pushing people to find new ways to belong – through friendship networks, chosen families or digital communities. Anthropologist [Janet Carsten](https://en.wikipedia.org/wiki/Janet%5FCarsten?ref=protein.xyz) reminds us that kinship is “a process, not a structure” (2000) – a set of practices of relatedness rather than rigid family categories. Friendship, communal care, chosen families: these are now legitimate spaces of intimacy, equally deserving of recognition. This shift has three big implications: _This post is for paying subscribers only._ ### What Does Taste Mean in the Age of AI? URL: https://www.protein.xyz/taste-vs-ai/ Last updated: 2026-09-03T11:12:39.000Z Our latest [FORUM](https://www.protein.xyz/tag/forums/) with [Tyler Bainbridge](https://www.instagram.com/tubbytyinthetub/?hl=en&ref=protein.xyz) (Perfectly Imperfect), [GĂŒnseli Yalcinkaya](https://www.instagram.com/gunseliiiiii/?hl=en&ref=protein.xyz) (Dazed) and [Rachel Lee](https://www.linkedin.com/in/ycrlee/?ref=protein.xyz) (ex-DigiFairy) tackled some of the most pressing questions about the intersection of human aesthetics and artificial intelligence. As anticipated, the lively discussion — and equally active chatroom — covered a lot of ground, including: - Is AI really a revolutionary force reshaping how we think about taste, or is it just the latest remix of an old story? - As algorithms grow more sophisticated and capable of mimicking aesthetic decisions, does this liberate us from traditional cultural hierarchies or simply replace one set of gatekeepers with another? - What does it mean for cultural capital when brands and creators face machines that can replicate – and sometimes outpace – originality and distinction? - And looking ahead, how will visibility and uniqueness be defined in a world flooded with synthetic content? You’ll need to be a [MEMBER](https://www.protein.xyz/membership/) to watch the recording and read our analysis and key takeouts. _This post is for subscribers on the TEAM tier only._ ### Make Zines, Not Content URL: https://www.protein.xyz/make-zines-not-content/ Last updated: 2026-06-29T22:05:47.000Z *Vogue* just hired [Chloe Malle](https://www.instagram.com/chloemalle/?hl=en&ref=protein.xyz) as its new “head of editorial content”, and the title says it all. She’s not editing a magazine – Anna Wintour still presides over that empire – but managing a stream of “content”. Content is what CondĂ© Nast concentrates on now: optimised, distributed and monetised. Malle has already suggested cutting print frequency while upgrading paper stock, reframing *Vogue* as a collectible artefact rather than a living, breathing publication. It’s a shift that feels less about making culture than packaging it. And yet, if *Vogue* signals the death spiral of the legacy magazine, this weekend’s [Case Sensitive](https://casesensitive.show/?ref=protein.xyz) fair in New York points to the opposite. Organised by [In Real Life Media](https://www.instagram.com/inreallife.media/?ref=protein.xyz), the event celebrates the surge of independent titles thriving by rejecting the content model. As founder Megan Wray Schertler told the [*Financial Times*](https://www.ft.com/content/d4d53f6f-211d-4759-8e58-5c017b19a705?ref=protein.xyz): > “The magazines that are thriving today
 build trust by being culturally fluent and editorially uncompromising. And that trust is gold.” Trust, not scale, is what makes them valuable. [Thom Bettridge](https://www.instagram.com/thomthomclub/?hl=en&ref=protein.xyz), editor-in-chief of *i-D*, nails a similar distinction in his Substack, [*Content*](https://content.substack.com/): _This post is for paying subscribers only._ ### #720 | Nostalgia, Taste & Typos URL: https://www.protein.xyz/720-nostalgia-taste-typos/ Last updated: 2025-09-05T10:57:43.000Z Missed our [**NOSTALGIA**](https://www.protein.xyz/dirty-words-5-nostalgia/) report and briefing? Our latest [**DIRTY WORD**](https://www.protein.xyz/tag/dirty-words/) unpacks the best-in-class examples of product design, campaign storytelling and cultural strategy that meaningfully engage with the past, and reveal the psychological mechanisms that make nostalgia such a powerful tool for brands today. We also shared our proprietary framework – [**Re:Brand Loop**](https://www.protein.xyz/dirty-words-5-nostalgia/) – which outlines 10 actionable strategies for brands to harness nostalgia effectively, without getting stuck in the past. You also don’t want to miss our FORUM next Wednesday which tackles the topic of “good taste” in the age of AI with [**Tyler Bainbridge**](https://www.instagram.com/tubbytyinthetub/?ref=protein.xyz) (Perfectly Imperfect), [**GĂŒnseli Yalcinkaya**](https://www.instagram.com/gunseliiiiii/?ref=protein.xyz) (ex-DAZED) and [**Rachel Lee**](https://www.linkedin.com/in/ycrlee/?ref=protein.xyz) (ex-DigiFairy). We'll be discussing if machines can imitate taste, does that erode its meaning – or simply expose how subjective it’s always been? And in an era where anyone (or anything) can generate style, who gets to decide what counts as “good”? Want full access, but not a MEMBER yet? [**Join here**](https://www.protein.xyz/membership/). --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [**What Brands Can Learn From Women's Football**](https://www.protein.xyz/what-brands-can-learn-from-womens-football/) by Lucy Aldous Women’s football isn’t some underground subculture. It’s here and it’s mainstream – and that’s not based on a feeling. [Sky Sports](https://www.skysports.com/football/news/11095/13354282/sky-sports-study-debunks-myth-of-womens-sports-fans-being-niche-and-finds-gender-is-not-sole-driver-of-interest?ref=protein.xyz) reported earlier this year that 80% of UK fans follow both men’s *and* women’s sports. So why are brands still treating the women’s game like it’s niche, a novelty – or worse, an afterthought? - [**Passive Attack**](https://www.protein.xyz/passive-attack/) by Protein Choice was once a privilege. Now it’s a trap. What psychologists in the 1970s called “overchoice” has become the baseline of modern life: an endless scroll of products, partners, playlists, posts. Children and young adults in particular aren’t lazy or indifferent – they’re paralysed. Faced with too much of everything, the brain short-circuits. Exhaustion replaces intention. We’re calling it passive attack. - [**Humiliation Rituals**](https://www.protein.xyz/humiliation-rituals/) by Protein In certain corners of the internet, an idea has been gaining momentum: that social media has turned everyday life into one long, rolling series of self-inflicted embarrassments. Humiliation has become the currency of our digital age. It’s not exactly a new thought, but lately it seems to be hitting the nail on the head for more and more people – that creeping feeling that humiliation, or the threat of it, has become part of how we show up online. - [**Built to Belong**](https://www.protein.xyz/built-to-belong/) by Mohamed Ahmed In [The Viral Aesthetics of Poverty](https://www.protein.xyz/the-viral-aesthetics-of-poverty/), Jon Jacobsen captures how makeshift public and domestic objects – from a Yeezy Foam Runner toothbrush holder to plastic-bottle “lightbulbs” – stand out against mass-produced product design. These chimera-like objects, born from necessity, fuse unlikely materials and functions together to reignite usefulness and increase their users’ chances of survival. - [**Why Typos are Chic**](https://www.protein.xyz/why-typos-are-chic/) by Protein According to a new study from [MIT’s Media Lab](https://arxiv.org/pdf/2506.08872v1?ref=protein.xyz), we should all be worried about losing our linguistic edge – thanks to AI. Brands, take note – in a ChatGPT world, the occasional mistake is a refreshing reminder that real writing can be perfectly imperfect. - [**Food for Thought**](https://www.protein.xyz/food-for-thought/) by Protein The irony is not lost on us, but *protein* is everywhere – in cereal, skincare, even toothpaste. It’s less about nourishment and more about cultural capital and status. For brands, it’s riding the same hype wave kale caught a decade ago. - [**Social Reading**](https://www.protein.xyz/social-reading/) by Nina May Reading has always been a mostly solitary pursuit – until now. Enter reading parties. The post-Covid craving for human connection is well-documented, and in an age of algorithm-driven misinformation, paper books are enjoying a very real comeback. - [**Make Art Anyway**](https://www.protein.xyz/make-art-anyway/) by Serra Utkum Ikiz As a kid, I never cared who saw my watercolours. I made them because they made me feel something. That, I think, is the part we’ve forgotten. That we *can* create just to create – but it takes unlearning. Maybe we've forgotten what it means to make something without the need for a response. - [**Notes on Cringe Summer**](https://www.protein.xyz/notes-on-cringe-summer/) by Elizaveta Federmesser Cringe is still coming at me from all directions. I first wrote about how “the awkward and the profound collide to shape culture” in my [Cringe = Sublime](https://www.protein.xyz/cringe-sublime/) SEED back in April. Since then, a new infographic seems to appear each week. Cringe entered the cycle – or rather, *cycles* – and became an accepted part of the loop of cultural production and prediction. It’s no longer the end result, nor a by-product. Cringe is a stage to pass through – once, twice, maybe infinitely. - [**Signs of the 'New Ugly'**](https://www.protein.xyz/signs-of-the-new-ugly/) by Jon Jacobsen The old ugly shielded us from contagion; the new ugly protects us from delusion. It reminds us that not everything can be sold — nor should it be. Sensorial provocation becomes a kind of numbing. The new ugly surfaces where reality is denied and emotion is flattened. It’s an alarm bell when stories become too smooth to trust. Its dissonance jolts us – the gut flinch, the brain sensing that something’s off, that we’ve slipped into another state of awareness, half-asleep. The new ugly isn’t here to scare us. It’s here to wake us up. - [**What Type of Nostalgic Are You?**](https://www.protein.xyz/what-type-of-nostalgic-are-you/) by Edmond Lau We asked [SEED CLUB](https://www.protein.xyz/contribute/) member [Edmond Lau](https://www.instagram.com/nostalgiaexpressway/?ref=protein.xyz) to create a series of Nostalgia Starter Packs for us. Take [our quiz](https://www.protein.xyz/what-type-of-nostalgic-are-you/) to find out what type of nostalgic you are. - [**Culture as Casino**](https://www.protein.xyz/culture-as-casino/) by Joe Muggs When reality becomes this unstable, maybe the gamble is the point. It feels like we’re in the age of the Big Gamble, doesn’t it? Most literally, the online gambling boom is making headlines worldwide, with talk of it as a public health emergency in some countries. In the UK, the proportion of children engaging in problem gambling doubled in the year 2023-24. - [**Tastes Like Yesterday**](https://www.protein.xyz/tastes-like-yesterday/) by Protein Last night, [SEED CLUB](https://www.protein.xyz/contribute/) members came together at [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) to discuss and swap nostalgic snacks. There were Pez dispensers, Angel Delight, Ferrero Rochers, Cherry Coke's, Mini Cheddar's and even [Bananinha Paraibuna](https://www.bananinhaparaibuna.com.br/?ref=protein.xyz) from Brazil – a sweet, sentimental spread that stirred memories as much as taste buds. Think corner shop classics meet global sweet-tooth psychogeography. - [**Gunseli and POSTPOSTPOST**](https://www.protein.xyz/gunseli-and-al/) by Protein Eavesdrop on the Protein GROUP CHAT with covering the spiritual void of Labubu, the aesthetics of slop and Trump tweets as modern folklore. --- [**CONTRIBUTE**](https://www.protein.xyz/contribute/) [SEED CLUB](https://forum.protein.xyz/?ref=protein.xyz) is our private decentralised research community where insight journalists and cultural curators sow and grow SEEDS before they're planted out on [Protein XYZ](https://www.protein.xyz/) for all to see. As a member you'll have the opportunity to get commissioned to write SEEDS, collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects as well as connect and learn from 330+ other incredibly smart humans. --- ### What Brands Can Learn From Women's Football URL: https://www.protein.xyz/what-brands-can-learn-from-womens-football/ Last updated: 2026-07-15T23:43:20.000Z Women’s football isn’t some underground subculture. It’s here and it’s mainstream – and that’s not based on a feeling. [Sky Sports](https://www.skysports.com/football/news/11095/13354282/sky-sports-study-debunks-myth-of-womens-sports-fans-being-niche-and-finds-gender-is-not-sole-driver-of-interest?ref=protein.xyz) reported earlier this year that 80% of UK fans follow both men’s *and* women’s sports. So why are brands still treating the women’s game like it’s niche, a novelty – or worse, an afterthought? The hype around the Women’s Euros was huge – packed stadiums, wall-to-wall coverage, [records broken](https://www.uefa.com/womenseuro/news/029b-1e3dbb1ab3fe-1fadb3a596e8-1000--women-s-euro-2025-all-the-records-set-in-switzerland/?ref=protein.xyz) and genuine cultural momentum. With the [Women’s Super League](https://www.wslfootball.com/?ref=protein.xyz) about to kick off, you’d think brands would be lining up to get involved. But the response so far has been muted. In [SEED CLUB](https://www.protein.xyz/contribute/), the discussion turned to just how few mainstream names have really stepped up, despite all the opportunity. ### **Hits** [Nike](https://www.instagram.com/reel/DMnzJZAP6P0/?ref=protein.xyz) was all over the Euros, but you should also focus on bringing together real fans and building community, it’s the grassroots organisers and their watch parties (including [Clwb Creative Cymru](https://www.instagram.com/clwb%5Fcreative%5Fcymru?ref=protein.xyz) and Berlin’s [Gyals Got Game](https://www.instagram.com/gyalsgotgame/?hl=en&ref=protein.xyz)) who, according to [Sibling Studio](https://postculture.substack.com/p/whos-really-showing-up-for-womens), really own the space when it comes to strong brand fit and cultural execution. It makes sense – they’ve been there from the start. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/09/cf451bdc-fbfe-4124-9cfa-8f064f645df3_1200x1350.webp) Sibling Studio "Who’s Really Showing Up for Women’s Football?" Beyond that, Tinder tapped into one of the most relevant insights around women’s football: the lore of [WOSO relationships](https://wosochart.github.io/TheWosoChart/?ref=protein.xyz) (see below). Their [brand film](https://www.youtube.com/watch?v=422oaYqROHs&ref=protein.xyz) starring Man City’s Kerstin Casparij and her girlfriend Ruth Brown (aka a self-proclaimed WAG) retells how they met on the app – and, unusually for branded storytelling, it actually feels believable. As far as I’ve seen, no one else has picked up on this space, so credit where it’s due. _This post is for subscribers only._ ### Passive Attack URL: https://www.protein.xyz/passive-attack/ Last updated: 2026-07-07T23:33:45.000Z Choice was once a privilege. Now it’s a trap. What psychologists in the 1970s called “overchoice” has become the baseline of modern life: an endless scroll of products, partners, playlists, posts. Children and young adults in particular aren’t lazy or indifferent – they’re paralysed. Faced with too much of everything, the brain short-circuits. Exhaustion replaces intention. We’re calling it passive attack. In the 1970 book [*Future Shock*](https://en.wikipedia.org/wiki/Future%5FShock?ref=protein.xyz), American futurist Alvin Toffler and his wife Adelaide Farrell argued that the rapid shift into a “super-industrial society” happened so quickly we’ve been unable to adapt. The breakneck pace of technological change leaves people overwhelmed with “shattering stress and disorientation”. Popularising the term “information overload”, they explained how, just as the body cracks under strain, the mind behaves erratically when bombarded with too much information. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-26-at-16.58.05.png) **Future Shock* (1970) by Alvin Toffler and Adelaide Farrell Half a century later, the diagnosis still holds – only now it’s intensified. Earlier this year, the [*Financial Times*](https://www.ft.com/content/a8016c64-63b7-458b-a371-e0e1c54a13fc?ref=protein.xyz) reported studies showing that reasoning, concentration and problem-solving peaked in the early 2010s and have been in decline ever since. > “This inflection point is noteworthy not only for being similar to performance on tests of intelligence and reasoning”, John Burn-Murdoch suggests in the article, “but because it coincides with another broader development: our changing relationship with information, available constantly online.” _This post is for paying subscribers only._ ### Built To Belong URL: https://www.protein.xyz/built-to-belong/ Last updated: 2026-07-07T23:34:39.000Z In [The Viral Aesthetics of Poverty](https://www.protein.xyz/the-viral-aesthetics-of-poverty/), Jon Jacobsen captures how makeshift public and domestic objects – from a Yeezy Foam Runner toothbrush holder to plastic-bottle “lightbulbs” – stand out against mass-produced product design. These chimera-like objects, born from necessity, fuse unlikely materials and functions together to reignite usefulness and increase their users’ chances of survival. Ironically, the same environment eroded by discarded plastics and carbon emissions from fast-objects is also where intuitive folk-design and folk-architecture emerge, giving everyday items new destinies. Angolan interdisciplinary artist [Sandra Poulson](https://sandrapoulson.com/HOPE-AS-A-PRAXIS?ref=protein.xyz) explores this same logic of necessity through her installation *Hope as Praxis*. For Poulson, hope is the fundamental resource for progress in Luanda. Her work features fabric-coated plastic chairs at every stage of collapse – broken legs, bent backs, fully unusable frames. These disposable garden chairs, designed for replacement, are instead adapted and stitched together, extending their life well beyond planned obsolescence. Each patched chair embodies the hopeful phrase *espera condição* – “waiting for conditions” – where survival and optimism become inseparable. Recently in Cairo’s Zamalek district, which I wrote about on my Substack [Soft Systems](https://moodymood.substack.com/p/how-we-wait), I noticed makeshift stools, chairs and tables made from cement blocks, scrap wood and discarded furniture, all with a Frankenstein-like quality. Most visible was the iconic monobloc chair, which appeared on nearly every street. Designed to last only months, the chair is continually revived and reimagined, serving as an anchor for Cairo’s street culture and social life. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-21-at-10.53.17-1.png) The iconic monobloc chair via [TikTok](https://www.tiktok.com/@imenmoalla11/video/7539530351060782342?%5Fr=1&%5Ft=ZN-8z2dBnTjN94&ref=protein.xyz) Architect [Shahed Saleem](https://www.shahedsaleem.co.uk/?ref=protein.xyz) calls this kind of practice “folk-architecture”: spaces and objects created through local intelligence, vernacular materials and communal effort. In Cairo, authorship disappears entirely. No designer, no blueprint, no brand deck – just the cultural imperative to keep the streets social. That imperative becomes the instruction manual, creating new uses for existing objects. Where [*The Viral Aesthetics of Poverty*](https://www.protein.xyz/the-viral-aesthetics-of-poverty/) emphasises necessity as the mother of invention, what I saw was creativity, anonymity and *social impact*. Egyptians are poetic, hospitable and wired for connection. Unsurprisingly, they create improvised “systems” that sustain these values. One such example is the *spotaya* – when young people transform cars into impromptu third spaces, parked along informal streets to prolong nightlife into the early hours. The vehicle is less important than the culture of togetherness it enables. (It’s also a meme at this point.) _This post is for paying subscribers only._ ### Protein Maxxing URL: https://www.protein.xyz/food-for-thought/ Last updated: 2026-07-07T23:35:32.000Z The irony is not lost on us, but *protein* is everywhere – in cereal, skincare, even toothpaste. It’s less about nourishment and more about cultural capital and status. For brands, it’s riding the same hype wave kale caught a decade ago. As our [competitive wellness FORUM](https://www.protein.xyz/has-competitive-wellness-gone-too-far/) pointed out, health is no longer simply about balance or longevity – it’s about performance, comparison and aesthetics. Wellness has mutated into a competition, a never-ending leaderboard where protein counts, wearable trackers and marathon-length hot yoga sessions become scorecards for identity. And brands, sensing the obsession, have rushed to monetise it – often brilliantly, sometimes absurdly. Wellness used to represent mindfulness, slowing down, balance and breathing. But somewhere in the past decade, that whisper got turned into a GIF-loop of “protein everything” — protein waters, protein gums, protein pizza, [protein pickles](https://forum.protein.xyz/t/the-trickle-of-the-pickle-renamed/933/19?ref=protein.xyz), [protein shakes for toddlers](https://www.instagram.com/reel/DFnyzqyJpou/?ref=protein.xyz) – innovation or [overkill](https://www.thecut.com/article/how-much-protein-do-toddlers-really-need.html?ref=protein.xyz)? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-18-at-1.35.23---pm-2.png) Via [Snaxshot](https://www.instagram.com/p/DNCA%5FKBA6we/?ref=protein.xyz) The frenzy around protein wasn’t an isolated moment – it’s part of a larger shift in wellness culture. Over the past decade, the focus has moved from quiet mindfulness to spectacle, from measured self-care to performative extremes. Nowhere is this more visible than in [the rise of bucket coffee](https://www.fastcompany.com/91372877/coffee-by-the-bucket-is-the-summers-wildest-caffeine-trend?ref=protein.xyz): across the US, cafĂ©s started serving caffeinated drinks in literal plastic pails. On camera, it’s absurdly TikTok-ready; off-screen, it signals a broader movement – from the adaptogenic, slow-wellness blends of the 2010s to caffeine excess, over-the-top rituals and a culture increasingly driven by irony and spectacle. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-18-at-15.33.24.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-18-at-15.34.23.png) This swing isn’t just about coffee, or protein – it’s about narrative extremes. Brands anchored too long in serene minimalism run the risk of feeling pretentious. Meanwhile, brands that embrace the chaos – with self-awareness – can turn spectacle into resonance. > The trick is to participate in culture, but lightly acknowledge the absurdity. That’s where resonance lives. It all depends on how well the brand can read the room. _This post is for paying subscribers only._ ### Social Reading URL: https://www.protein.xyz/social-reading/ Last updated: 2026-07-07T23:36:07.000Z Reading has always been a mostly solitary pursuit – until now. Time to step away from the fairy-light reading nook you flaunted on [#booktok](https://www.tiktok.com/tag/BookTok?ref=protein.xyz) and venture out. Don’t worry: you can still read. Enter reading parties. The post-Covid craving for human connection is well-documented, and in an age of algorithm-driven misinformation, paper books are enjoying a very real comeback. But let’s rewind. Before Gutenberg’s printing press, knowledge lived with royalty, clergy and oral tradition. Print blew that world wide open – publishers became cultural gatekeepers, mass media connected nearly everyone to the printed word. Then the internet happened, and print’s reign began to crumble. In [*The Gutenberg Parenthesis*](https://www.theguardian.com/books/2023/aug/02/the-gutenberg-parenthesis-the-age-of-print-and-its-lessons-for-the-age-of-the-internet-by-jeff-jarvis-review?ref=protein.xyz), Jeff Jarvis argues that the internet closed the era of print and nudged us back toward conversation as the dominant mode of sharing ideas – a trip to the past that feels oddly comforting. But digital life also shredded our attention spans and strained our social ties, wounds deepened by Covid. And yet
 maybe hell isn’t other people after all. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/0-2.jpg) Ladies Who Lit That’s the pull of the reading party: in a world where everything changes at warp speed, books offer the illusion that some things don’t. Talking about them has always brought people together – think book clubs – and in our omni-crisis, discussing a book over wine beats doomscrolling for three hours. Event organisers and indie bookshops have simply levelled up the concept – complete with wine and music, or maybe an altogether bigger experience in a Tuscan retreat. Naturally, the trend has been commodified. How dare you read without a glass of skin-contact wine, a [Soeur “Books” cap](https://de.soeur.fr/products/casquette-books-aut1621cpacificbla11?ref=protein.xyz), and [Online Ceramics “Practice Magic” t-shirt](https://shop.doverstreetmarket.com/collections/online-ceramics/products/online-ceramics-mens-practice-magic-tie-dye-ss-tee-tie-dye-aw25-practice-magic-tee-tie-dye?ref=protein.xyz)? If you’re not scoring it with curated ambient tracks or grilling the author live, will your reel even trend? ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-11-at-17.01.55.png) Book Bar tote bags; Soeur cap; Online Ceramics t-shirt The commodification of something so innocent reminds me of DJ Dixon’s label Together We Dance Alone. Together we read alone. This collective experience of deeply felt connection has a strong merchandise game with book bags and hats, event tickets and subscriptions. Although, thankfully, nobody can charge you for the lasting impressions – and perhaps even love – that spark at these events. _This post is for paying subscribers only._ ### Make Art Anyway URL: https://www.protein.xyz/make-art-anyway/ Last updated: 2025-09-05T10:00:10.000Z I was supposed to write this five months ago. But I kept avoiding it – not because I didn’t want to write, but because I didn’t feel like I knew how to make something just for the sake of making it anymore. I still don’t. And maybe I’m not the only one. I’ve been thinking about how easy it used to feel – when I was younger and painting, playing, building tiny worlds just to be in motion. Back then, creativity felt like breathing. Now, even stretching feels excessive. Picking up a pencil feels like a struggle. Most days I end up doomscrolling: dancers, disasters, meme creators, war, beauty, rage – all of it flashing past in seconds. The *Dazed* article “[Everyone Is a Content Creator Now](https://www.dazeddigital.com/life-culture/article/68349/1/everyone-is-a-content-creator-now-influencers-social-media-instagram?ref=protein.xyz)” lays it out clearly: we’ve all become performers, even when we’re not trying to be influencers. The writer describes tourists filming themselves in museums like they’re on assignment. It’s like we’ve absorbed the job of being creators – even when there’s no actual job. We recreate, record, repost – even when no one’s watching. And we don’t always know why. For someone with a neurodivergent brain like mine, it’s more than just overstimulation. Social media used to feel like a place to connect, share and be seen. But now it feels like it’s eating up more than I want to give. I rarely create without a small internal voice asking, *Should I post this? Will it do well?* And that voice rewires the entire process. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/Screenshot-2025-08-06-at-14.22.13.png) When I went looking for answers, I didn’t ask ChatGPT. I went to Reddit and slid down a digital rabbit hole. I landed on a [post](https://www.reddit.com/r/ArtistLounge/comments/n5x6z1/creating%5Fart%5Fwithout%5Fsharing/?rdt=50306&ref=protein.xyz): > *“I love to express, I love to invoke emotion with my creations. But Instagram influences my motivation in a negative way – validation seeking, overanalysing. I want to detach from that. But I still want to create. Does anyone here create without sharing? How does that feel?”* It was weirdly comforting. Proof I wasn’t the only one struggling with this creeping sense of creative purpose loss. Because somewhere along the way, the fear of disappearing – of making something meaningful and it not being seen – got very real. But wasn’t that fear kind of
 new? > As a kid, I never cared who saw my watercolours. I made them because they made me feel something. That, I think, is the part we’ve forgotten. That we *can* create just to create – but it takes unlearning. Maybe we've forgotten what it means to make something without the need for a response. Because platforms have trained us to conflate visibility with value. But a dance in your room is still communication, even if no one claps. A sketch in a notebook is still a moment of expression. Art doesn’t lose its meaning just because it’s unseen. Maybe the discomfort we feel when we try to return to that space – where we draw badly, sing off-key, experiment clumsily – isn’t a sign of failure. Maybe it’s *cringe*. And maybe, as [Elizaveta Federmesser](https://www.instagram.com/federmess/?ref=protein.xyz) wrote in her SEED [Cringe = Sublime](https://www.protein.xyz/cringe-sublime/?ref=protein-seeds-newsletter), that’s the point. > “Cringe can poke tiny holes in the mundane,” she writes, “sending shivers down your spine... And in that brief moment of heightened awareness, the sublime might just slip through.” What if what we’re really avoiding isn’t failure or irrelevance – but vulnerability? That raw, unseen state of making something that might never be applauded or even acknowledged. But if the sublime needs cringe to appear, maybe what we make in private – awkward, imperfect, unfinished – is enough. Maybe it’s exactly what art is meant to be. In SEED Club, [Janne Baetsen said something](https://forum.protein.xyz/t/can-we-create-art-just-for-the-sake-of-creating/552/2?ref=protein.xyz) I keep thinking about: > “Due to social media, the spotlight for expression grew exponentially. But it rewired us. The algorithm started watering the most visible seeds – not the most intentional ones. Influence got entangled with attention, and somewhere in that mix, we lost a part of our essence.” That’s where Pierre Bourdieu comes in (yes, *Dazed* brought him up too). He argued that our creative instincts are shaped by the gaze of others, by our position within systems of recognition and value. It’s not just about what we make anymore – it’s about how we’re perceived making it. Even in private, we feel watched. That’s the rewiring. And social media is both the magnifying glass and the mask here, especially for neurodivergent users. As [shown in this academic paper from 2023,](https://www.pure.ed.ac.uk/ws/portalfiles/portal/351230445/Understanding%5FAutistic%5FVAN%5FDRIEL%5FDOA16032023%5FAFV%5FCC%5FBY.pdf?ref=protein.xyz) many neurodivergent adults describe social media as enabling but also incredibly overwhelming. It offers low-effort modes of interaction, space for delayed responses and interest-based connection, but also imposes algorithmic noise, unspoken norms, and a pressure to perform “authenticity” under neurotypical standards. You can feel liberated and surveilled at once. Sometimes, then, I think this isn’t just about being neurodivergent. It’s just being human right now. I don’t think any of our brains are really built for this much input, this fast, all the time. We’re not meant to absorb a hundred emotions in a 30-second scroll. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/6422727-VWFMYAOJ-7.jpg) Still, the impulse to make never fully disappears. [SEED CLUB](https://www.protein.xyz/contribute/) member [Joe Muggs](https://www.linkedin.com/in/joe-muggs-251b50a/?ref=protein.xyz) talked about watching his daughter (who is also neurodivergent) get lost in her special interests, building little crafted worlds in her room. Pure, unfiltered “nesting” creation – no pressure, no audience. He described how he and a friend sometimes invent record labels. Not to *actually* do it – but to kickstart the joy of play. So maybe that’s it. Art as a private ritual, not public content. A sketchbook under the bed. A dance in the dark. A collage of scraps you never meant to show anyone. Maybe creating like that isn’t a fallback – it’s the most honest version of it. I still think sharing can be beautiful. It’s not the enemy. There’s joy in resonance, in being seen, in connection. But when sharing becomes the *only* reason to create, something important slips away. Curiosity gets replaced by validation. Expression becomes performance. The process becomes the post. But I finished this piece – eventually. So yes, we *can* create for the sake of it. But we need to give ourselves permission again: to make things poorly, privately, strangely, inconsistently. To disconnect from metrics, timelines and potential virality. Not to reject sharing altogether, but to remember that art was never really about the likes. | SEED | #8341 | | ---------- | ---------------- | | DATE | 07.08.25 | | PLANTED BY | SERRA UTKUM IKIZ | ### Notes On Cringe Summer URL: https://www.protein.xyz/notes-on-cringe-summer/ Last updated: 2026-07-07T23:36:29.000Z Cringe is still coming at me from all directions. I first wrote about how “the awkward and the profound collide to shape culture” in my [Cringe = Sublime](https://www.protein.xyz/cringe-sublime/) SEED back in April. Since then, a new infographic seems to appear each week. Cringe entered the cycle – or rather, *cycles* – and became an accepted part of the loop of cultural production and prediction. It’s no longer the end result, nor a by-product. Cringe is a stage to pass through – once, twice, maybe infinitely. This summer, many things and ideas made their second, third or hundredth return. Most of them, somewhat organically, came back through the sublime cringe. Skims has just dropped the Seamless Sculpt Face Wrap – the brand’s “first-ever face innovation”. It’s essentially a jaw support bandage designed for post-operative recovery, complete with ear cut-outs and a Velcro strap that secures at the crown of your head. Like Bonnie and Clyde, it comes in two shades: cocoa and clay. It feels like just yesterday that admitting to Botox made you a saint – humble, relatable. I remember when Kylie posted on IG in a post-op bra, with no confirmation of any procedure. Now she replies to TikTok comments with exact instructions on what to ask for at your next appointment. We have entered the era of lucid transparency. ### **The Precursor** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/08/67f34642e69c67274c060550a135bffc3f4402a8-1280x960.jpeg) Miu Miu FW 23 Returning to FW23: Lotta Volkova styled sheer nylon tights over cardigans for Miu Miu. Similarly, the pants – resembling bikini bottoms salvaged on laundry day – became office shorts. In her fashion column for [*Spike*](https://spikeartmagazine.com/articles/theory-style-july-2023?ref=protein.xyz), Joanna Walsh describes the styling: “Pulled up above the skirt’s waistband, the parts that show are not the smooth illusion of sex but the literal 'seamy side’ – the side that makes them \[tights\] 'work’.” Fashion-wise, this was the beginning. _This post is for paying subscribers only._ ### Signs Of The 'New Ugly' URL: https://www.protein.xyz/signs-of-the-new-ugly/ Last updated: 2026-07-07T23:37:04.000Z My coffee brews with a hollow hiss. Steam curls upward like it’s trying to escape. I scroll while I wait – art, memes, otters, then war, sex, therapy, deepfakes, burning cities, dancers under purple lights. Memes blur by, DMs pile up. The coffee’s still not done. My phone pulses with life, unlike the tax reports on my table. I don’t want to be an adult today. I’m numb, restless. Something cuts through: a FaceTime call. A woman making breakfast looks straight at me. For a second, I feel seen. Less alone. Then her head twists. She wheezes like a kettle. It’s AI. Just another Tuesday. But I feel dislocated. I sip my coffee. It’s bitter. Is this what ugly feels like now? ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXebFCCWHk8PQgUgn6A9CzR4QMN7VkgXbQ4dbO0_PSbA_YlP39iNnfgNVj-KpWbQTqktYqSRGXoWJkOJNdgsUOcUFmZNKMTNhlItc5W3UpxJJeDSR6ZrxAnmBchsebvNUIjwQcJguQ?key=ouoUgaWvRiAi3BZwqlzlUA) **The Gout* by James Gillray (1756-1815) ### **An Ugly Conception** Historically, ugly has always been a warning. The word itself comes from *uggligr*, Old Norse for “to be feared”. It signals threat – like rotten fruit, a sign of disease or disorder. Ugliness evolved with us as a protective mechanism: *don’t touch, don’t eat, don’t trust.* Today, however, our environments are climate-controlled, and most threats are invisible. Data leaks, burnout and misinformation have replaced tigers and toxins. Ugly no longer breathes in the *skin* but in the *feed*. In curated stories revealing realities we most likely won’t experience, yet our brain does not discern. We scroll past genocide, brunch, trauma-core memes – and rarely flinch. Ugly is no longer in the *flesh* but in the *blur*. In the eeriness of not knowing what’s real – or worse, no longer caring about it. The new ugly focus less on the form of things but on depraving our suspicions. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Flinch_JonJacobsen_2016-1.jpg) **Flinch* by Jon Jacobsen (2017) ### **The Desensitised Self** There’s no time to metabolise anymore. In a few minutes, we’ve seen more than what a Victorian experienced in a lifetime. Culture offers everything, everywhere, all at once. Our bodies, untrained for this volume, quietly collapse. _This post is for paying subscribers only._ ### What Type of Nostalgic Are You? URL: https://www.protein.xyz/what-type-of-nostalgic-are-you/ Last updated: 2025-07-29T11:11:04.000Z In our latest [DIRTY WORD](https://www.protein.xyz/dirty-words-5-nostalgia/) we asked [SEED CLUB](https://www.protein.xyz/contribute/) member Edmond Lau – aka [Nostalgia Expressway](https://www.instagram.com/nostalgiaexpressway/?ref=protein.xyz) — to create a series of custom Nostalgia Starter Packs for us. Take [our quiz](https://www.protein.xyz/what-type-of-nostalgic-are-you/) to find out what type of nostalgic you are and then scroll down to discover what it means. --- If you’re mostly A: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-23-at-22.51.09.png) If you’re mostly B: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-23-at-22.51.52.png) If you’re mostly C: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-23-at-22.52.03.png) If you’re mostly D: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-23-at-22.52.26.png) Or if you’re mostly E – well, you’re not really feeling the nostalgic vibe... ✹ --- [BRAND MEMBERS](https://www.protein.xyz/brand-membership/) can download the full report and watch the recording of the launch BRIEFING [here](https://www.protein.xyz/dirty-words-5-nostalgia/). | SEED | #8338 | | ---------- | -------- | | DATE | 29.07.25 | | PLANTED BY | PROTEIN | ### DIRTY WORDS #5: NOSTALGIA URL: https://www.protein.xyz/dirty-words-5-nostalgia/ Last updated: 2026-09-03T11:21:48.000Z *Nostalgia*. It’s everywhere. You’ve seen it in your feed, on your plate, and in your shopping cart. From Y2K revivalism to lo-fi ’90s aesthetics, brands are tapping the past to shape the future. Some do it with real intention, crafting emotionally resonant identities built on cultural memory. Others just slap on a vintage filter and call it a day. Our latest [DIRTY WORD](https://www.protein.xyz/tag/dirty-words/) unpacks the best-in-class examples of product design, campaign storytelling and cultural strategy that meaningfully engage with the past, and reveal the psychological mechanisms that make nostalgia such a powerful tool for brands today. We also reveal our proprietary framework – **Re:Brand Loop** – which outlines 10 actionable strategies for brands to harness nostalgia effectively, without getting stuck in the past: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-23-at-23.47.48.png) The **Re:Brand Loop** can be used as a strategic tool to holistically map a brand’s nostalgic sensibilities, so if you're curious to know where your brand currently sits, please [get in touch](https://www.protein.xyz/contact/). --- [BUY THIS REPORT](https://store.protein.xyz/products/dirty-words-5-nostalgia?ref=protein.xyz) --- **Or if you're a** [**MEMBER**](https://www.protein.xyz/brand-membership/), please sign in and you can download the full report as well as watch the recording of the launch BRIEFING below: ++ _This post is for subscribers on the TEAM tier only._ ### Culture As Casino URL: https://www.protein.xyz/culture-as-casino/ Last updated: 2026-07-07T23:37:33.000Z It feels like we’re in the age of the Big Gamble, doesn’t it? Most literally, the online gambling boom is making headlines worldwide, with talk of it as a public health emergency in some countries. In the UK, the proportion of children engaging in problem gambling doubled in the year 2023-24\. Not unrelatedly, the crypto hustle has become so normalised that a significant number of young men are growing up having never used a traditional bank account – understanding money completely through the turbulent ebb and flow of digital coins. There’s nothing that can’t be bet on, as the rise of Polymarket makes painfully clear: recently, it veered into dark comedy when grindset bros argued over whether [Volodymyr Zelenskyy’s outfit](https://www.wired.com/story/volodymyr-zelensky-suit-polymarket-rebellion/?ref=protein.xyz) qualified as “a suit”. More grimly, the platform ran markets on whether the [Coldplay CEO affair ](https://polymarket.com/event/astronomer-divorce-parlay?ref=protein.xyz)would end in divorce. Large Language Models – themselves a kind of gamification of meaning, endlessly running probability loops around what seems accurate or desirable – are turning our information sphere into a surreal amusement arcade. On a macro scale, they’re a vast gamble as the big companies burn through billions a month in the hope of hitting the elusive jackpot of AGI, or simply profitability. Social media is now built on the same addictive mechanics pioneered by gambling tech. Posters and algorithms recursively bet on one another. And what is Trumpism if not an ongoing confidence game, a bet on domestic voters and global markets alike? Hell, globally, existentially, aren’t we all now invested – willingly or not – in the race between [China’s solar panel factories](https://www.nytimes.com/interactive/2025/06/30/climate/china-clean-energy-power.html?ref=protein.xyz) and the oil kleptocrats out to prove the true meaning of scorched earth capitalism? ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfpNFVUQSbPVQrySuhf6bziglNGNW6fOjtoof7YKNPB-E10Q7lkvwtVuKiBj3gT9s488OasE72a3RsMGdO5N-zex4uTnlNYw52KkcUpBPEGiSgftyGe6fNCErLPI5F4_y8HteLN8g?key=-WKu9JfbxMO_ajjbNAzPBw) It feels inevitable we’d arrive here. Even in western consumer societies, where most people’s lives are objectively safer than in decades past, the old certainties are gone. From the most fundamental things such as the turning of the seasons to the nature of authority, the social contract – even the reliability of our own senses – unpredictability now reigns. Gambling is, to some degree, always motivated by a desire to rationalise or ride out chaos. Games of chance historically overlap with divination – tools to to divine the elements, the gods, the human unconscious: the I-Ching, tarot, Brion Gysin’s cut-ups, Oblique Strategies, superstitions of sailors, farmers, bikers, athletes
 So it feels natural that [Balatro](https://www.playbalatro.com/?ref=protein.xyz), the indie gaming sensation of the moment, layers its poker mechanisms with tarot, astrological and celestial imagery. All of which feels a long way from the themes regularly explored in Protein’s [SEED CLUB](https://www.protein.xyz/contribute/) – commitment, craft, rootedness, slow culture, the composting of ideas, the cultivation of seeds. The gambling mentality we see most visibly today leans toward individualism, recklessness, short-termism, extraction and exploitation. It reflects the misery of the grind – and, too often, its stupidity. The desperate hope of the average MAGA or Farage voter that the mob-run casino has their back. Much of the gambling industry, especially in its digital forms, is sheer cruelty: built on addiction and despair. “Casino capitalism” entered the modern lexicon of dirty words for good reason. But binaries are crying out to be deconstructed. Even if you’re deeply committed to the slowness, sustainability, cooperation and creation, it’s worth understanding the cultural pull of the gamble. At the very least, you need to know what you’re up against. As the hip hop writer [Andrew Nosnitsky](https://x.com/noz?ref%5Fsrc=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor&ref=protein.xyz) recently tweeted: “How can we lure men back to the arts when the financial and dopamine incentives for outrage and gambling are so much higher?” _This post is for paying subscribers only._ ### Tastes Like Yesterday URL: https://www.protein.xyz/tastes-like-yesterday/ Last updated: 2026-07-07T23:39:26.000Z Last night, [SEED CLUB](https://www.protein.xyz/contribute/) members came together at [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) to discuss and swap nostalgic snacks. There were Pez dispensers, Angel Delight, Ferrero Rochers, Cherry Coke's, Mini Cheddar's and even [Bananinha Paraibuna](https://www.bananinhaparaibuna.com.br/?ref=protein.xyz) from Brazil – a sweet, sentimental spread that stirred memories as much as taste buds. Think corner shop classics meet global sweet-tooth psychogeography. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/image-2-1-1.png) **Jade sharing her love for cheesy snacks* It was the appetiser (without the vol-au-vents) for [DIRTY WORD #5](https://www.protein.xyz/tag/dirty-words/) \- where we explore the strange, sticky feeling that nostalgia evokes and used to sell everything from politics to perfume - so we asked our contributors what nostalgia means to them — and why it feels like it’s (still) everywhere: - *“We’re living in a remix and reference culture, where looking back is not just common but almost instinctive”* – Aeneas Panayiotou - *“As a Gen Xer, and a jaded one at that, I sometimes think that the whole nostalgia thing has less to do with sentimental memory or emotional yearning and is really about our remorse and eulogy for all that has been lost”* – Noelle Weaver - *“The problem with calling everything ‘nostalgia’ when it is really ‘nostalgia marketing’ explains the cultural fatigue around it. People aren’t sick of nostalgia, they’re exhausted by capitalism and resentful that their memories are being sold back to them”* – Nicole Tremaglio _This post is for paying subscribers only._ ### Humiliation Rituals URL: https://www.protein.xyz/humiliation-rituals/ Last updated: 2026-07-07T23:40:21.000Z In certain corners of the internet, an idea has been gaining momentum: that social media has turned everyday life into one long, rolling series of self-inflicted embarrassments. Humiliation has become the currency of our digital age. It’s not exactly a new thought, but lately it seems to be hitting the nail on the head for more and more people – that creeping feeling that humiliation, or the threat of it, has become part of how we show up online. The idea gets a name and some serious clarity in [P.E. Moskowitz’s](https://moskowitz.xyz/?ref=protein.xyz) recent *GQ* essay, “[Is Everything a Humiliation Ritual?](https://www.gq.com/story/is-everything-a-humiliation-ritual?ref=protein.xyz)”. What began as a conspiracy theory with QAnon overtones – that celebrities are ritually humiliated to appease hidden elites – has, in a roundabout way, captured an emotional truth many now feel, even if they’d never admit it: that every anxious post from Instagram to TikTok is a performance for an invisible audience that may love us, loathe us – or even worse, ignore us. Moskowitz blames techno-capitalism’s monetisation of human emotion. Social platforms, they argue, create environments in which users willingly contort themselves into ever more extreme versions of themselves – louder, cringier, more exposed – just to be seen. It’s the natural byproduct of systems that reward emotional spectacle and penalise silence or nuance. Every post is a content hook. The algorithm is optimised to reward outrage, irony and visibility at all costs. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-15-at-08.15.25.png) [GQ's "Is Everything a Humiliation Ritual"](https://www.gq.com/story/is-everything-a-humiliation-ritual?ref=protein.xyz). Courtesy of Warner Bros. / Everett Collection The result is what Moskowitz describes as a “mirror maze”. We enter social media hoping to express ourselves but instead see endless refractions – ourselves as we want to be seen, as others might perceive us, as the algorithm is training us to become. All of this has consequences for how we think and feel. Our sense of self begins to dissolve under the pressure of constant feedback loops. We can no longer distinguish what we genuinely enjoy from what performs well. There’s a creeping suspicion that every gesture, every vulnerable confession, every candid moment is actually a kind of currency in a system we didn’t design but now can’t escape. Many people feel stuck in the performance economy, constructing their identities post by post – even when they’re hurting, bored or exhausted. _This post is for paying subscribers only._ ### GROUP CHAT: Gunseli and POSTPOSTPOST URL: https://www.protein.xyz/gunseli-and-al/ Last updated: 2026-08-25T13:13:42.000Z [GĂŒnseli Yalcinkaya](https://www.instagram.com/gunseliiiiii/?hl=en&ref=protein.xyz) is a writer-researcher and internet folklorist currently based in London, specialising in emergent internet trends and niche online communities. [Al Hassan Elwan](https://www.instagram.com/alhassanelwan/?hl=en&ref=protein.xyz) also focuses on online culture across his work – both as [POSTPOSTPOST](https://www.instagram.com/postp0stpost/?hl=en&ref=protein.xyz) and as a brand strategist, designer, researcher and commentator. Both are members of [SEED CLUB](https://forum.protein.xyz/?ref=protein.xyz), so we decided to get them together to see what they had to say about what’s going on with the world right now ... --- **Protein:** 👋👋👋hi Gunseli hi Al **Gunseli:** Hey! **POSTPOSTPOST:** Hey hey! **Protein:** Welcome both. Let’s kick off with what you’re both working on / thinking about right now **POSTPOSTPOST:** Heyy so sorry the past couple of days have been too hectic for me (well the whole year ngl) **POSTPOSTPOST:** One of my 2025 goals was to work less in general so I'm glad I'm living up to that. Right now I'm working on a video essay, an STPI commission, an NDA brand campaign and a fintech startup branding project. And of course, the next @postp0stpost carousel ‎ **POSTPOSTPOST:** Been thinking about the connection between formalism/medium-first work and mysticism. Wondering if Medium Mysticism is a good band name or a PhD to pursue lol ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/00000017-PHOTO-2025-07-04-12-52-25-1.jpg) **POSTPOSTPOST:** Not sure about the limits of schizoing out in this gc so lmk if this is a bit too far lol **Gunseli:** Tbh I was going to speak about schizo culture so this is perfect haha **Gunseli:** I’ve been thinking a lot about the return of schizo-culture, not to mean schizo-posting (rip), but in reference to the original schizo-culture conference that took place 50 years ago – it was the event where Deleuze first introduced his concept of the rhizome, also featuring other philosophers such as FĂ©lix Guattari and François Lyotard, as well as William Burroughs, R.D. Laing, John Cage, all the OGs. _This post is for paying subscribers only._ ### Why Typos Are Chic URL: https://www.protein.xyz/why-typos-are-chic/ Last updated: 2026-07-07T23:44:39.000Z In her 2024 song *Slim Pickins*, Sabrina Carpenter sighs over her lover’s literary shortcomings: “This boy doesn’t even know the difference between there, their, and they are.” Her dry delivery says it all – she’s tired of dating guys who don’t know basic grammar. It looks like she was on to something. According to a new study from [MIT’s Media Lab](https://arxiv.org/pdf/2506.08872v1?ref=protein.xyz), we should all be worried about losing our linguistic edge – thanks to AI. Researchers split participants into three groups and asked each to write SAT-style essays. One group used ChatGPT. Another used Google. The third relied on nothing but their own brains. The ChatGPT users “consistently underperformed at neural, linguistic and behavioural levels.” Meanwhile, the “brain-only” group demonstrated the highest neural connectivity. They were also more engaged, more curious and felt more satisfied with what they’d written. > The dream AI companies like to sell us is that tools like ChatGPT make us faster, smarter and more productive. But this study suggests the opposite: leaning too hard on AI might actually be blunting our brains. So, as more individuals and brands turn to ChatGPT to compose, correct and smooth over their words, are human-made errors – the typos and the clunky phrasing; all the things we used to dread – becoming more desirable? Maybe they’re not embarrassing anymore. Maybe they’re just 
 human. AI is making people question their ability to perform even basic tasks. A panelist on a recent talk said, “I feel like AI is fostering a culture of insecurity,” they said. “I do know how to formulate sentences, I’ve been at school for 15 years, I can write coherently, but I’m starting to lack trust in my own ability.” In an age hyper-fixated on productivity and optimisation, products like ChatGPT neatly meet the growing demand for fast and convenient outputs. In exchange, we begin to surrender our inherent ability to think for ourselves, turning to the artificial to express our human thoughts – raw feelings, sanitised but grammatically correct. _This post is for paying subscribers only._ ### #719 | Understanding Nostalgia, Reconsidering Rage & Sending Tourists Home URL: https://www.protein.xyz/719-understanding-nostalgia-reconsidering-rage-sending-tourists-home/ Last updated: 2025-09-05T10:56:27.000Z We’ve been tracking nostalgia for a while (see ARCHIVE) and while there has been plenty written on the topic, nothing we’ve seen really gets to cause of why we’re *still* talking about it. Our next [DIRTY WORD](https://www.protein.xyz/tag/dirty-words/) will unpack the cultural shifts, psychological roots and strategic opportunities behind this well documented but still misunderstood word. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-25-at-16.55.58.png) **The evolution of nostalgia* [The Nostalgia Report](https://www.protein.xyz/the-nostalgia-report/) will be released on **23rd July 2025** for **Protein BRAND MEMBERS only**, so if you’d like to attend the launch briefing and be the first to receive the report, click below: [BECOME A MEMBER](https://www.protein.xyz/brand-membership/) --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [Decadent Queuing](https://www.protein.xyz/decadent-queuing/) As consumers grow weary of artificial scarcity, brands are rethinking exclusivity – not with longer lines, but with deeper engagement. Queuing is a signal of demand and a test of commitment. Those willing to wait are demonstrating how much they value the product. For brands, this has long had marketing utility. For consumers, queuing confers status, where owning the rarest item is as much about community as clothing. - [The Business of Spirituality](https://www.protein.xyz/the-business-of-spirituality/) by [Rose Radtke](https://www.protein.xyz/contributor/rose/) It starts with a glimmer. We’re coming to the end of the quarterly review. The air is stuffy, and my chair creaks beneath me as I shift to stave off the numbness creeping down my left thigh. Then she mentions completion – and the strawberry moon. There’s a pause. A look. A delicate moment where we’re both trying to work out if the other is *that way inclined*. - [When Space Becomes Sound](https://www.protein.xyz/when-space-becomes-sound/) by [Riccardo Trabattoni](https://www.protein.xyz/contributor/riccardo/) Since 2019, whispers of its demise grew louder, especially through the pandemic. Yet while empty dance floors sparked eulogies, communities quietly rewired how they connect through music and redefined what it means to move together. This new matrix of musical connection is reshaping how we gather, listen and move together. - [Tourists Go Home](https://www.protein.xyz/tourists-go-home/) by [Malena Roche](https://www.protein.xyz/contributor/malena/) They come for the charm, but leave behind chaos. We ask: has tourism reached a breaking point? Is the problem really tourism – or is it the “Instagram tourist”? Is it mass tourism or the housing crisis? Is it time to rethink how we travel? - [Rage, Reconsidered](https://www.protein.xyz/rage-reconsidered/) Long banished from polite society, anger is making a comeback – at least in the pages of Sam Parker’s new book. He argues that learning to welcome our anger could be the most radical act of self-care yet. - [The Internet Has Borders](https://www.protein.xyz/the-internet-has-borders/) by [Anna Rose Kerr](https://www.protein.xyz/contributor/anna-rose-kerr/) Clouds, cables and country codes: why digital infrastructure is anything but neutral – and what it means to build a website in a fractured world. - [Making Waves](https://www.protein.xyz/making-waves/) by [Jade Isaacs](https://www.protein.xyz/contributor/jade/) How public swimming is splashing back into our lives – and why it matters. - [Inside SEED CLUB](https://www.protein.xyz/inside-seed-club/) What our community is currently obsessing over, including [Ana Roman](https://thedigitalbody.substack.com/?ref=protein.xyz) on [How To Build a Healing Machine](https://www.canva.com/design/DAGffTRDb1c/DVI6afAuuge8DVFt7Dhheg/view?utm%5Fcontent=DAGffTRDb1c&utm%5Fcampaign=designshare&utm%5Fmedium=link2&utm%5Fsource=uniquelinks&utlId=hc47a110775), [Noelle Weaver](https://www.linkedin.com/in/the2noelle/?ref=protein.xyz) on [Rise & Root Farm](https://www.instagram.com/riseandrootfarm/?hl=en&ref=protein.xyz), [Carolin Meyer](https://carolinmeyer.onfabrik.com/?ref=protein.xyz) on [Olivia Melkonian](https://www.instagram.com/oliviamelkonian%5F/?ref=protein.xyz), and [Alice Jasmine Crippa](https://www.alicecrippa.me/?ref=protein.xyz) on [Sporesight](https://www.sporesight.co/?ref=protein.xyz) --- [**SEED CLUB**](https://www.protein.xyz/contribute/) The latest snapshot of what's been germinating in our cosy corner is below, so if you’d like to plant some SEEDs of your own and get paid to have them featured on Protein XYZ, [apply here](https://www.protein.xyz/contribute/): ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/Screenshot-2025-07-04-at-11.07.00-1.png) --- [**ARCHIVE**](https://www.protein.xyz/) Keeping it on theme, we thought we’d revisit our [Is It Time We Broke Up With Nostalgia?](https://www.protein.xyz/is-it-time-we-broke-up-with-nostalgia/) FORUM from last July with [Sean Monahan](https://www.8ball.report/?ref=protein.xyz), [Dal Chodha](https://dalchodha.com/?ref=protein.xyz) and [Maya](https://mayaworld.online/?ref=protein.xyz): ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/07/image.png) > Nostalgia is everywhere. It’s like an old flame that keeps popping up in our lives, seducing us with memories of better times. For years, we’ve seen trends from bygone eras trickle back into popular culture. > > From music to tech to entertainment to design to food, the allure of recent history has seeped into all facets of our lives. Gen Z is even nostalgic for eras they never lived through, embracing trends from the 1990s and 2000s with an insatiable hunger. But are we slowly self-cannibalising our past? Is nostalgia the enemy of the new? Is originality in decline? Is culture stuck? You can watch the recording [here](https://www.protein.xyz/is-it-time-we-broke-up-with-nostalgia/). --- ### Making Waves URL: https://www.protein.xyz/making-waves/ Last updated: 2026-07-07T23:45:07.000Z I’ve been thinking a lot about public spaces – and using them too. As a freelancer in London, I write from coffee shops, wander through museums and recently explored both in my work: a Substack post on [cafĂ©s as “third places”](https://anthropop.substack.com/p/coffee-shops-third-places-and-social) and a research project on museums as youth-friendly spaces. That curiosity took me to the Design Museum’s [*Splash!*](https://designmuseum.org/exhibitions/splash-a-century-of-swimming-and-style?ref=protein.xyz) exhibition for a talk titled “On Social Architecture: Swimming Spaces and the City”. The panel – featuring architectural historian [Kathryn Ferry](https://kathrynferry.co.uk/?ref=protein.xyz), architect [Chris Romer-Lee](https://www.linkedin.com/in/romerlee/?ref=protein.xyz) and [Swim Dem Crew’s](https://www.instagram.com/swimdemcrew/?ref=protein.xyz) [Peigh Asante](https://www.instagram.com/peigh/?ref=protein.xyz) – dived into the history of Britain’s public baths and lidos. Born out of 19th-century sanitation efforts, swimming pools later became emblems of civic pride, fitness and fun, especially in the 1930s. They were also job creators during the Depression and stylishly designed in classicism. At their peak, the UK had 300 lidos – now, only about half are still making a splash. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXlvxUG3o_VxfUNr4bTh_NB8PwNV7f5E-EC-MxeDaXoh0lduB-ONzCeFh7wZFP0PUM347zE7_MYnjwzZoBh-85ApYXx1q230T9nBsPHn_hSrh4G6V-SdPssn5TV4W--kl_7SS0yA?key=7Uyq6qIIKoGcOilf4uirZA) **South Shore Open Air Baths in Blackpool, which opened in 1923* Lidos began to decline in the 1960s and ’70s as affordable foreign holidays drew people away from British seaside towns, where many lidos were located. In response, there was a shift toward indoor, temperature-controlled leisure centres like [Rhyl Sun Centre](https://www.bbc.co.uk/news/uk-wales-north-east-wales-36833354?ref=protein.xyz). But these indoor pools eventually lost appeal too, especially after 1980s privatisation led to widespread closures. Safety concerns, including the tragic 1973 [Summerland fire](https://en.wikipedia.org/wiki/Summerland%5Fdisaster?ref=protein.xyz) on the Isle of Man that killed 50 people, also contributed to their decline. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc9ZwUCTR144QUpou3d2pXdgEeludFoUrrRIsCc415yG_PA3UcsoBdKfniL5HcpMgnZSbvZziaW2qsIsBAtT3-5M21hVCSn7TLwIBSOvg3VIzBfgVIcquS4K8AVosxosexDRUQa-A?key=7Uyq6qIIKoGcOilf4uirZA) In recent decades, there’s been a revival of public swimming spaces across the UK. London Fields Lido reopened in 2006 after 20 years of community campaigning, and Brighton’s [Sea Lanes](https://www.sealanesbrighton.co.uk/?ref=protein.xyz) launched in 2023\. Panellist Romer-Lee highlighted his work with Future Lidos and Swimmable Cities, promoting outdoor and urban swimming to make it more accessible. In SEED CLUB, Alice Jasmine Crippa discussed efforts to restore Milan’s modernist lidos, including the costly renovation of [Piscina Argelati](https://www.milanotoday.it/politica/la-piscina-argelati-restera-pubblica-il-comune-spendera-20-milioni-per-ristrutturarla.html?ref=protein.xyz) (for some amazing pics, see [here](https://magazine.tank.tv/tank/2017/07/in-the-swim?ref=protein.xyz)). This renewed interest in swimming ties into broader trends around wellness, fitness and the search for “third places” – spaces beyond home and work that foster community and presence. Swimming, especially, demands that we disconnect from our phones, offering a kind of mindfulness that land-based activities sometimes don’t. _This post is for paying subscribers only._ ### The Internet Has Borders URL: https://www.protein.xyz/the-internet-has-borders/ Last updated: 2026-07-15T23:43:03.000Z My best friend Colette and I built our first website when we were about 10\. Both our dads believed in the democratisation the early internet offered and wanted to give us the tools to participate. Written in a text editor with HTML, inline CSS and graphics made in ClarisWorks. Call me nostalgic, but I’ve always preferred a digital presence that is hand-coded. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/1-1.png) But this isn’t just personal preference. In fact, hand-coding meant autonomy, understanding and experimentation. For me, it was a form of creative expression and technical empowerment. _This post is for subscribers only._ ### Rage, Reconsidered URL: https://www.protein.xyz/rage-reconsidered/ Last updated: 2026-07-07T23:47:00.000Z In a culture that’s become fluent in the language of mental health, anger remains a taboo – rarely discussed, often misunderstood, usually sidelined as something to be suppressed. [Sam Parker](https://www.sam-parker.co.uk/?ref=protein.xyz), a journalist for *GQ*, is determined to change that. In his new book [*Good Anger*](https://www.waterstones.com/book/good-anger/sam-parker/9781399417853?ref=protein.xyz), Parker argues that anger can be a vital force for personal growth, happiness and even professional success. The book is part memoir, part manifesto – and entirely a product of its cultural moment: an era when we’ve learned to hashtag our sadness and destigmatise our anxiety, but still treat anger like a contagious rash. An era when, at dinner parties, say, anger has been the unruly guest we’re expected to leave at the door – the one who might knock over the wine and say aloud what everyone else only thinks. For Parker, the journey to writing *Good Anger* was as much personal as it was professional – a reckoning with his own history of anxiety, and a challenge to the mental health orthodoxy that left anger out in the cold. In this interview, we explore the personal tipping points and cultural shifts that compelled him to write *Good Anger* now, and why he believes it’s time to bring this powerful emotion out of the shadows. > Was there a personal tipping point or cultural moment that made you feel this book had to be written now? As a journalist, I’ve reported closely on the mental health awareness revolution of the past five to eight years. In a relatively short space of time, we’ve dismantled centuries-old stigma around conditions like depression and anxiety. That’s been a great development, but so far anger has been very much left out of the conversation. And yet, over the same period in my personal life, learning about the role healthy anger plays in feeling happier and healthier proved utterly life-changing. It’s what finally broke me free of a lifetime of anxiety. So seeing this gap, between my own experiences and what I call affectionally #mentalhealth, is what convinced me to start researching the book. I think more and more people are waking up to the fact that what we’ve always been told about anger – that it is inherently undesirable or negative – is not just wrong, but deeply damaging to us. Certainly that’s the impression I get from the response to the book so far. > Much of the book touches on masculinity, vulnerability and emotional repression. How does *Good Anger* evolve or challenge these themes in the current social climate? The conversation we’re used to having about anger centres around what psychologists call “anger out”: people who can’t stop losing their temper and getting into arguments or confrontations. That has become an even bigger topic in the social media age, where our anger is stoked while being denied any opportunity for catharsis by *design*, to keep us around longer on platforms like Facebook and X. *Good Anger* is, as you point out, much more about what I call the “other anger problem”: suppressing and repressing it. The vast majority of us are on that end of the spectrum. We are peace-keepers, people pleasers, conflict-avoiders
 and quite often, unhappy and passive-aggressive without meaning to be as a result. “Anger in” causes much silent suffering and is, in many ways, worse for us than being hot heads. _This post is for paying subscribers only._ ### Tourists Go Home URL: https://www.protein.xyz/tourists-go-home/ Last updated: 2026-07-07T23:47:23.000Z In early June, a coordinated campaign across Europe took cities like Barcelona, Lisbon and Palma de Mallorca by storm. [According to *The Guardian*](https://www.theguardian.com/news/2025/jun/15/campaigners-mount-coordinated-protests-across-europe-against-touristification?ref=protein.xyz), > “The seeds for the joint day of action were sown in April after groups from Spain, Italy, Portugal and France gathered in Barcelona for a days-long conference under the umbrella of the Southern European Network Against Touristification.” This movement isn’t limited to Europe. Last year, [Kyoto implemented a ban](https://www.theguardian.com/world/2024/mar/08/kyoto-geisha-district-tourist-ban-gion?ref=protein.xyz) on tourists entering the geisha district of Gion, following numerous incidents of visitors harassing geishas for photos and touching them without consent. Our [SEED CLUB](https://www.protein.xyz/contribute/) members had a lot to say on the topic, starting with Jessica Pinkett who [shared](https://forum.protein.xyz/u/Jessica/summary?ref=protein.xyz) that on a recent trip to South Korea, Seoul’s Bukchon Hanok Village had a visitor curfew, allowing access only between 10am. and 5pm. > But what’s the real issue here? Is it mass tourism or the housing crisis? Is the problem really tourism – or is it the “Instagram tourist”? Is it perhaps time to rethink how we travel? [Mariella Agapiou](https://forum.protein.xyz/u/MAL/summary?ref=protein.xyz) introduced the idea of regenerative tourism, which emphasises leaving a place better than you found it. While this might sound utopian, [VisitBritain.org](http://visitbritain.org/?ref=protein.xyz) – the UK’s national tourism agency – describes it as supporting tourism businesses and growing the visitor economy in an inclusive, accessible and sustainable way, ensuring that all parts of England remain fantastic places to visit. But how can this movement co-exist with the current “Extreme Day Trip” trend that’s all over social media? If you haven’t seen it, it’s about flying abroad early in the morning and returning to your own bed by night. A quick TikTok search returns 2,272 videos, and Google Trends shows clear growth over the past 12 months. (Carbon footprint? Never heard of her.) _This post is for paying subscribers only._ ### The Business of Spirituality URL: https://www.protein.xyz/the-business-of-spirituality/ Last updated: 2026-07-07T23:47:57.000Z It starts with a glimmer. We’re coming to the end of the quarterly review. The dregs of our coffees are lukewarm. The air is stuffy, and my chair creaks beneath me as I shift to stave off the numbness creeping down my left thigh. Then she mentions completion – and the strawberry moon. There’s a pause. A look. A delicate moment where we’re both trying to work out if the other is *that way inclined*. Then comes the gentle reconnaissance. I tell her I watched the strawberry moon rise on the beach after a sauna and a sea swim. Before we know it, we’re swapping tips on charging our crystals and wondering how this full moon is affecting the wider team’s productivity. Suddenly, I really like this woman. Increasingly my work conversations are taking unexpected spiritual turns like this. So I started to question if there were more businesses out there openly using spiritual practices to guide everyday decision-making? The answer, it turns out, is yes. ### **The Secret’s Out** Last year, the McKinsey Health Institute conducted [a global survey on spiritual health](https://www.mckinsey.com/mhi/our-insights/in-search-of-self-and-something-bigger-a-spiritual-health-exploration?ref=protein.xyz) – and now openly recognises it as [a pillar of workplace wellbeing](https://www.mckinsey.com/featured-insights/future-of-asia/future-of-asia-podcasts/beyond-9-to-5-the-power-of-spiritual-health-in-the-workplace?ref=protein.xyz). That’s McKinsey. Talking about spirituality. Perhaps it’s our search for depth and meaning at work that is driving many individuals and organisations to integrate spiritual practices into the workday. While mindfulness and meditation have become commonplace, many organisations are venturing even deeper – and sharing about it openly. Closer to home, when I talk to the team at Protein about spirituality it's like talking about the weather. They make it seem completely normal to have a dedicated CDO ([Chief Divination Officer](https://www.linkedin.com/in/claireyurikadavis/?ref=protein.xyz)) role within the organisation – as, perhaps, it should be within all businesses. They use Tarot spreads to kick-off client workshops and uncover hidden dynamics. Guided visualisations to help teams access insights they’d never reach through traditional brainstorming. Meditative spaces to create room for genuine creativity, not just performative idea-generation. And birth charts to align personalities in ways Myers-Briggs doesn't come close. Abb-d Taiyo, [SEED CLUB](https://www.protein.xyz/contribute/) member and founder of design and impact agency [Driftime Media](https://driftime.media/?ref=protein.xyz), told me how an annual psychedelic trip acts as a reset for his business. Throughout the rest of the year, spiritual practices are embedded in the rhythm of the week. Every Wednesday, the team comes together for 30 minutes to just *be*. No small talk. No shop talk. Just meditation. The space is sacred – not just physically, but in Driftime’s digital workspace too. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-10-at-12.57.15.png) **Driftime’s digital wellness space*. ### **Why Traditional Strategy Is Failing** As the lines between humans and machines blur, one thing remains true: businesses are living systems. A purely rational approach limits our capacity to help organisations grow and thrive. _This post is for paying subscribers only._ ### Inside SEED Club #1 URL: https://www.protein.xyz/inside-seed-club/ Last updated: 2025-09-24T13:40:57.000Z ### [**Ana Roman**](https://thedigitalbody.substack.com/) Founder of [Sonic Cyberfeminism Netwerk](http://www.sonicwerks.net/?ref=protein.xyz), independent workshop facilitator, teaching artist and creative technologist. My work has led me to lecture and facilitate workshop performances at MIT Media Lab, NYU Clive Davis, Berklee College of Music and Futures Factory x Google Creators Lab. My ongoing research in [Sonic Cyberfeminism](https://sonicwerks.net/sonic-cyberfeminism?ref=protein.xyz) and algorithmic bias forms the core of my practice. As a DJ and producer, I’ve recently performed at Sonar Music Festival and Refraction Festival, and have been featured in *DJ Magazine* and *Mixmag*. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXevg5YPekFYiP627OLmteABkBIscYLyAvC2x924Vng6DMOODAVDST4FAC1m1Dt4XxFxHXhqq8Ik1l-abu9VKOeIE1hkBQRF0YnzuftUMk2Vqeh9xMXJ7vAuCJboC_U5SU4kwC0-Lw?key=cz_w_Pj7Ig7wym1IotPdgw) Sonic Cyberfeminism Netwerk **What are you currently obsessing over?** Right now, I’m obsessing over slow AI, sonic cyberfeminism, ancestral AI, future ancestral technologies, digital archiving, the Arca app, the Cosmos app, data feminism and the concepts I went over at ITP NYU last month on [How To Build a Healing Machine: ](https://www.canva.com/design/DAGffTRDb1c/DVI6afAuuge8DVFt7Dhheg/view?utm%5Fcontent=DAGffTRDb1c&utm%5Fcampaign=designshare&utm%5Fmedium=link2&utm%5Fsource=uniquelinks&utlId=hc47a110775)[AI’s Identity Crisis](https://carly.substack.com/p/ais-identity-crisis). And the current blogs/Substacks I’m currently obsessed with: [*The Archive Society*](https://substack.com/@archivesociety?ref=protein.xyz), [*The Digital Body*](https://thedigitalbody.substack.com/) and [*As Slow As Possible*](https://tugbaavci.substack.com/). **What’s next on your agenda?** I’ll be teaching the first ever class on the history of electronic music at Julliard in New York City this June. **A thought for the future?** That raves and club spaces become free autonomous zones or community safe spaces for affinity groups, as well as hubs for skill-building and knowledge-sharing. Additionally, that we move away away from “[pay to play](https://www.tiktok.com/@getthechicagolook/video/7484333773161598239?%5Fr=1&%5Ft=ZT-8uyzkJjdfUE&ref=protein.xyz)” models of community participation. --- ### [**Noelle Weaver**](https://www.linkedin.com/in/the2noelle/?ref=protein.xyz) I am proudly Gen X. I have been invested in the world of trends since 1993 when I discovered that “cool hunting” was actually a profession. Since then, I’ve worked in advertising, start-ups, insights, consumer research agencies and recently started my own thing, TransformationX5, that is aimed at helping independents tap into future-facing strategies for business growth. **What are you currently obsessing over?** [The book Girl on Girl](https://www.amazon.com/Girl-Culture-Generation-Against-Themselves/dp/0593656296?ref=protein.xyz): How Pop Culture Turned a Generation of Women Against Themselves by Sophie Gilbert. Its release comes at a crucial time in America when conservatives are trying to redefine feminine identity. **Is there a person or project you’d like to spotlight?** I live about an hour from NYC, in black dirt farm country. [Rise & Root Farm](https://www.instagram.com/riseandrootfarm/?hl=en&ref=protein.xyz) is a five-acre cooperative run by four women who are intergenerational, multiracial, and LGBTQ. I love that people from diverse communities have come together to build a more equitable food system – one that supports its community and recognises the healing power of food. ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXffguVhO4WShLdyfTgHUoAbb5OZWRRn2C7JyzFpV2GBizggyvTy7GqRqHC1lzn68fZamblpajAJxF2AVwxENPWbOiutBDPxX3D4dmaH6MldT6tKii7ouEBVA84reKLzGXb_YYT-gA?key=cz_w_Pj7Ig7wym1IotPdgw) Rise & Root Farm **A thought for the future?** Back on November 19th, Pluto entered Aquarius, where it will remain until 2043\. This marks the beginning of a new cycle focused on community, progress and innovation. We’re just at the beginning – and I’m here for all the (re)imagining it invites. --- ### [**Carolin Meyer**](https://carolinmeyer.onfabrik.com/?ref=protein.xyz) I’m an interdisciplinary artist and DJ currently based in London. I’m exploring the embodied experience of transracial adoption at birth (from Kurdish Yazidi to German) by tracing the contours of broader fields of inquiry, such as (dis)embodiment, identity, racialisation and techno-social transformations. **What are you currently obsessing over?** Naomi Klein’s *Doppelganger: A Trip Into the Mirror World* (2023) is an intelligent and expansive book that really helps make sense of our current moment. I listened to it on Audible at first, as its depth felt a bit overwhelming, but ended up getting the paperback as well so I could revisit it and take notes. Klein’s writing is grounded in rigorous research, as well as humour and empathy. Each chapter offers so many insights, such as the latent fascism in us all, and how some people, our “mirror world” doppelgangers, became consumed by conspiracy theories and why. **Is there a person or project you’d like to spotlight?** [Olivia Melkonian](https://www.instagram.com/oliviamelkonian%5F/?ref=protein.xyz) and her workshops on sound archiving highlight how, in the face of genocide and oppression, preserving the sounds of one’s heritage becomes a deeply political act – a powerful form of resistance and reclamation. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-11-at-15.44.34.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-11-at-15.44.26.png) ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcqro44g-vgITFS_sfftJbioNnFU-jekUNnv444h7_E9Z4V72VOr2GSG1ovMdB3K4smSk5PaiUPJimEjAhuzcGyW1obZbadud2Bcw0SSgBe7H0rqH3vnTN95Kk4_mh7p4S__kT_JQ?key=cz_w_Pj7Ig7wym1IotPdgw) Olivia Melkonian (Museum Of Youth Culture) **What’s next on your agenda?** Hopefully, a PhD focusing on sound, affect and German migration. Otherwise, I’ll keep creating, thinking and working against what Naomi Klein calls “the latent fascism in all of us.” --- ### [**Alice Jasmine Crippa**](https://www.alicecrippa.me/?ref=protein.xyz) I split time between Chicago, Venice, Lisbon and SĂŁo Paulo, running projects that bring people together across barriers we’ve created for ourselves. I craft moments that make people feel a little transformed – whether that’s through food, art or workshops, to get them out of their heads and into their bodies. I love helping organisations uncover futures they can truly build toward – not just talk about. **What are you currently obsessing over?** I can’t stop thinking about creating a “Worktools Library” in my neighbourhood – a place where people borrow drills instead of books, and learn from each other how to fix their stuff or public space issues. I’m tired of the assumption that only men know how to build and repair. I want to see my neighbours (especially women) discover the power that comes from making and fixing, from not having to call someone every time something breaks. There’s something powerful about a community that knows how to take care of itself. **Is there a person or project you’d like to spotlight?** [Jess Jorgensen](https://www.runningwithmushrooms.com/?ref=protein.xyz) and her [Sporesight](https://www.sporesight.co/?ref=protein.xyz) project – a collective foresight initiative inspired by fungi networks and their remarkable capabilities. She’s spent years immersed in mycology, collaborating with hundreds of experts, startups and researchers to translate fungal intelligence into new strategic frameworks for regenerative futures. What fascinates me is how this work reimagines collaboration beyond extractive models by mimicking how mushrooms create resilient, interconnected systems. As someone equally captivated by biological systems as models for cultural change, I can’t wait to contribute. Her approach perfectly illustrates how deep observation of nature can transform how we design for collective futures. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-11-at-15.48.11.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-11-at-15.43.53.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-11-at-15.44.02.png) Sporesight **A thought for the future?** I want to help more people use their whole bodies to figure out the future. We’ve gotten so trapped in our heads and spreadsheets that sometimes it feels like we’ve forgotten how much wisdom lives in our hands, our guts, our movements. I’ve watched rooms full of sceptical executives completely transform when they physically step into possible futures instead of just talking about them. These aren’t fluffy techniques – they break open conversations that have been stuck for years. My goal is to make body-thinking and future prototyping feel as necessary as AI has become, because I’ve seen how they help people make better choices for their business and for everything else they care about. **What do you want to get out of SEED Club?** I was craving to meet people who get excited about cultural signals that typically go unnoticed. Reading Protein’s content felt like encountering dozens of different vibes – distinct from my own, yet somehow familiar. I needed a space where I could throw half-formed thoughts into the mix and have them caught, elevated and challenged, not dropped. *If you are interested in joining SEED Club, you can* [*apply here*](https://www.protein.xyz/contribute/)*.* | SEED | #8326 | | ------------ | ------------------------------------------------------------- | | DATE | 12.06.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | ALICE JASMINE CRIPPA, CAROLIN MEYER, ANA ROMAN, NOELLE WEAVER | ### Decadent Queuing URL: https://www.protein.xyz/decadent-queuing/ Last updated: 2026-07-07T23:48:35.000Z Queuing is a signal of demand and a test of commitment. Those willing to wait are demonstrating how much they value the product. For brands, this has long had marketing utility. For consumers, queuing confers status, where owning the rarest item is as much about community as clothing. And yet, as [Gertruda Gilyte](https://www.instagram.com/successful%5Fart%5Fproject/?hl=en&ref=protein.xyz) mentions in [SEED CLUB](https://forum.protein.xyz/t/decadent-queuing/804?ref=protein.xyz): > “Standing in line
 In an era when time is our biggest currency! From [TikTok-fueled queues](https://www.dazeddigital.com/beauty/article/64968/1/rhode-girls-how-pop-up-queueing-for-7-hours-became-a-status-symbol?ref=protein.xyz) for hyped ice cream, fries, or other treat spots in Amsterdam (or any major city, really), to take the best spot in concert, to perhaps the most infamous line of all — [Berghain](https://www.youtube.com/watch?v=0cnjxX8Srpk&ref=protein.xyz) (that one people have written [theses](https://kclpure.kcl.ac.uk/ws/portalfiles/portal/80477023/Four%5Fto%5Fthe%5FFloor%5FBIEHL%5FPublishedonline26October2016%5FGREEN%5FAAM.pdf?ref=protein.xyz) [on](https://journals.sagepub.com/doi/10.1177/00222429251328277?ref=protein.xyz))." If it doesn’t really make sense anymore, why do we still do it? Economically, queuing is a rationing mechanism. When demand exceeds supply, the queue becomes the currency – time substitutes for money. This is especially potent in drop models pioneered by streetwear brands like Supreme and Palace, later adopted by giants such as Nike with its SNKRS app. In this model, scarcity is not a byproduct of limited production but the strategy itself. Artificial scarcity creates tension, urgency and virality. Yet in recent years, cracks have emerged in the queue economy. For one, technology has transformed the physical queue into a digital one. Bots and backdoors have turned fairness into farce, while resellers scoop up limited stock to flip online at steep markups. The consumer who once stood for hours outside a boutique is now competing with algorithms. Many are frustrated – and fatigued. More fundamentally, the psychology of scarcity may be wearing thin. Economic theory suggests that scarcity raises value, but only if the product remains desirable. When every brand attempts a “limited drop,” scarcity becomes commonplace – and therefore, paradoxically, less scarce. The novelty wears off. Brands risk diluting their appeal by over-relying on a tactic that, once disruptive, now feels formulaic. _This post is for paying subscribers only._ ### #718 | Holly Herndon, Post-Doomerism & Dirty Words URL: https://www.protein.xyz/718-holly-herndon-post-doomerism-dirty-words/ Last updated: 2025-06-09T21:42:01.000Z If you find yourself in Shoreditch this weekend, make sure you swing-by [Protein STUDIOS](https://www.instagram.com/p/DKMeEMcNuNU/?ref=protein.xyz) to see work by Andy Warhol, Beeple, Hans Ulrich Obrist and the Glitch Artist Collective. It also features Holly Herndon and Mat Dryhurt's [*The Call*](https://sxswlondonarts.com/ldn-lab/?ref=protein.xyz#hearth) from their incredible Serpentine Gallery show. The event is part of [SXSW London](https://sxswlondonarts.com/ldn-lab/?ref=protein.xyz), but open to the public (so no need for pass). We've also started preparing our next [DIRTY WORD](https://www.protein.xyz/tag/dirty-words/)*.* The topic is something we've been tracking for the last few years and recognise there's already been plenty written about it, but nothing we've seen gets to the root cause of why we're still talking about it. As with our previous DIRTY WORDS, we'd love to hear what it means to you and where/how you're seeing it show up in culture, so please click below to share your thoughts and also find out what the word is ;-) [Aight, you got me ...](https://form.typeform.com/to/cWpRulcs?ref=protein.xyz) --- [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [**Portraits of Our Time**](https://www.protein.xyz/portraits-of-our-time/) What happens when you ask an AI to interpret a series of images not for facts, but for feeling? It’s seductive: what the AI returns feels coherent, insightful, even poetic. At the same time, it also feels pretty jarring. - [**The Viral Aesthetics of Poverty**](https://www.protein.xyz/the-viral-aesthetics-of-poverty/)by [Jon Jacobsen](https://www.protein.xyz/contributor/jonjacobsen/) One of my earliest childhood memories is drinking my mum’s Milk and Kool-Aid mix when strawberry milk was out of our budget. It tasted rancid. But beyond that lactic betrayal, something else lingered in the taste: improvisation as survival. - [**Post-Doomerism**](https://www.protein.xyz/post-doomerism/) by [POSTPOSTPOST](https://www.protein.xyz/contributor/postpostpost/) Because dooming just doesn’t hit like it used to – and a harder drug is already in beta. If we zoom out beyond my demonstrably insignificant algorithmic bubble, we can still point towards the energy of Chappell Roan, Doechii and Zohran Mamdani; or Luigi Mangione’s grassroots legal fund surpassing one million dollars. We didn’t just get a new pope – we got a new Balenciaga creative director. - [**When Space Becomes Sound**](https://www.protein.xyz/when-space-becomes-sound/) by [Riccardo Trabattoni](https://www.protein.xyz/contributor/riccardo/) Since 2019, whispers of its demise grew louder, especially through the pandemic, yet while empty dance floors sparked eulogies, communities quietly rewired how they connect through music and redefined what it means to move together. This new matrix of musical connection is reshaping how we gather, listen and move together. - [**Has “Competitive Wellness” Gone Too Far?**](https://www.protein.xyz/has-competitive-wellness-gone-too-far/) Wellness has evolved from grassroots practice to a $5.6 trillion global industry — driven in part by what we’re calling [*competitive wellness*](https://www.protein.xyz/competitive-wellness/), where rest becomes performance, health is branding and the goal is to optimise, gamify and win. Watch the recording or read the highlights from our recent FORUM on the rise of competitive wellness – and what it means for brands. - [**Is Your Job Prestigious?**](https://www.protein.xyz/is-your-job-prestigious/) by [LuĂ­sa Bartz](https://www.protein.xyz/contributor/luisa/) What does it mean to have a prestigious job in today’s world? This question has been on my mind for a while now. For context: I’m Brazilian, writing from SĂŁo Paulo. Nationally, a few social and cultural phenomena have caught my attention – child coaching influencers, teenagers mocking formal employment, and the rise of far-right politics that often promote the dream of “owning your own business” as the ultimate career goal. - [**Recommended Reading #2** ](https://www.protein.xyz/recommended-reading-2/) On Tuesday night, a bunch of SEED CLUB members met at Protein Studios to discuss and exchange cult thrillers, dark comedies, folklore-inspired fiction, explorations of rejection and masculinity – anything, really, that left a lasting impression. - [**Fashion's Post-Meme Era**](https://www.protein.xyz/fashions-post-meme-era/) by [Elizaveta Federmesser](https://www.protein.xyz/contributor/elizaveta%5Ffedermesser/) Met Gala memes once defined the internet’s fashion discourse – now, they reflect its fatigue. --- [**SEED CLUB**](https://www.protein.xyz/contribute/) Here's a screenshot of what's been germinating in our digital garden in this month, so if you'd like to plant some SEEDS of your own and get paid to have them featured on [Protein XYZ](https://www.protein.xyz/) as well as collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects, [**apply here**](https://www.protein.xyz/contribute/)**:** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-06-at-14.06.24-1.png) --- [**ARCHIVE**](https://www.protein.xyz/) In honour of Holly showcasing [*The Call*](https://sxswlondonarts.com/ldn-lab/?ref=protein.xyz#hearth)at ours this week, we thought we'd revisit the interview we did with her in 2015 for the cover of [Protein JOURNAL #16](https://store.protein.xyz/products/protein-journal-16?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/image-1.png) It’s hard not to be cynical about today’s music industry heavyweights. Some of the largest, most successful labels and producers seem to use the same money centric formulas to maximise the chances of success and minimise financial risks. Countless focus groups and creative meetings ensure that the music reaching the public’s ears will ruffle just enough feathers to get noticed while still appealing to mainstream tastes. This might sound like the grumblings of an older generation, but it seems as though the reason so much pop music sounds the same is because of this formula for commercial success. The more artistically adventurous among us should be grateful then, that artists such as [Holly Herndon](https://herndondryhurst.studio/?ref=protein.xyz) are pushing back the boundaries of what contemporary music can be, what issues it can address and even how it can be made. Herndon’s music is difficult to describe and even harder to label. It is largely electronic but defies the dance music trappings of other music in this genre. Made up of countless elements – some instrumental, some musical and some simply recordings she’s made – it’s a complex web of tiny parts which come from very different places. Explaining how her audio inspirations can come from pretty much anywhere, she says: > “I was working on *New Ways to Love*, when Mat, my partner, slammed the fridge door. Something jiggled in the perfect way, so I ran in and recorded it.” Last year, this unconventional approach to making music saw her invited to speak at Red Bull’s Music Academy in Tokyo. She lectured on the role of music in today’s society, new ways to make music and how technology is evolving our understanding of instrumentals. Her talk lasted nearly two hours and it’s clear she is passionate about the role of music and its power as a creative force. > “So much of contemporary culture is about cynicism and sarcasm. I would much rather we were optimistic and having conversations about what we want things to be like" Simply labelling Herndon a musician feels inadequate. Music and audio are, without doubt, her primary modes of expression but there’s so much going on beneath the surface of her work that it might be more fitting to think of her as an artist who works with sound. She is, however, not overly enthusiastic about that badge: > “I guess ‘artist’ makes sense, but I get a little bit cringey with that title. I definitely work in other spheres.” You can read the full interview [here](https://www.protein.xyz/holly-herndon/) and buy the Protein JOURNAL [here](https://store.protein.xyz/products/protein-journal-16?ref=protein.xyz). --- ### Portraits of Our Time URL: https://www.protein.xyz/portraits-of-our-time/ Last updated: 2026-07-07T23:49:18.000Z We asked ChatGPT to read our [Only Images](https://forum.protein.xyz/t/only-images/274/62?ref=protein.xyz) thread in [SEED CLUB](https://www.protein.xyz/contribute/) — an ever growing series of visual posts filled with photographs, collages and memes. What came back wasn’t just analysis, it was a whole mood and, maybe, some kind of portrait of our time. Here’s a sample of the images: _This post is for paying subscribers only._ ### The Viral Aesthetics of Poverty URL: https://www.protein.xyz/the-viral-aesthetics-of-poverty/ Last updated: 2026-07-07T23:51:56.000Z One of my earliest childhood memories is drinking my mum’s Milk and Kool-Aid mix when strawberry milk was out of our budget. It tasted rancid. But beyond that lactic betrayal, something else lingered in the taste: improvisation as survival. Growing up, I also remember neighbours swapping hacks to make something out of nothing – like stretching meals with potatoes and soggy old bread – bathed in the flickering light of a TV showing a deformed love scene, fixed with a dry slap on top and a few careful tweaks to a bent coat hanger antenna. Signals of hope, barely caught. Life around us was a chimera of things made from other things. A hotchpotch lab of survival. Years later, I see those same instincts reborn and rebranded online under the name *Inteligencia Artesanal* – a tongue-in-cheek response to the sterile promises of AI. Not an outright rejection of technology, but a reassertion of the irreplaceable wit of human invention in moments of scarcity. Visual gestures born from necessity. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-03-at-13.01.58.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-03-at-12.48.36.png) This term, popularised through meme culture across Latin America, celebrates technological ingenuity powered by zip ties, tape and sheer willpower. Handmade inventions unafraid of the spotlight – or of failure – in a world obsessed with certainty. Their unnatural nature carved out a niche in online culture, thanks to a blend of raw ingenuity, unplanned irreverence and the emotional weight they carry for those who grew up with these often-exaggerated utensils. We assumed every household had such chimeras – until we realised they didn’t. A true low-middle-class IYKYK moment. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-03-at-13.38.55.png) A 1590–1610 drawing of a chimera attributed to [Jacopo Ligozzi](https://en.wikipedia.org/wiki/Jacopo%5FLigozzi?ref=protein.xyz "w:Jacopo Ligozzi"). In mythology, chimeras were feared for being unclassifiable. But maybe that was their power all along. In a world where systems favour predictability and status depends on how well you can hide the ugly – the trash cans, the cables, the odour – *Inteligencia Artesanal* offers designs that refuse to be domesticated. Hybrid monsters born of desperation, cleverness and an unyielding will to adapt. They reject invisibility. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-03-at-13.41.25.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/06/Screenshot-2025-06-03-at-13.41.18.png) Cao Guimaraes, Gambiarra #59, 2007 (left) and meme. > Maybe part of us is starving for more *mine* in the mainstream. (Minestream?) What looks like failure might actually be the authorship of survival in disguise. We live in an age of cheap certainties: fast objects, flawlessly mimicked AI aesthetics. Maybe that’s why these strange, patched-together creations go viral. They carry texture. A relatable grief. The quiet trace of the person who made them. Beneath their irreverence lies a silent, collective mourning. A way of saying: *I didn’t have what I needed, but I made something anyway. And this is mine.* _This post is for paying subscribers only._ ### Post-Doomerism URL: https://www.protein.xyz/post-doomerism/ Last updated: 2026-09-03T11:21:42.000Z “[In the beninging](https://www.tiktok.com/@spreadinghopelesscore/video/7449566678448344352?is%5Ffrom%5Fwebapp=1&sender%5Fdevice=pc&web%5Fid=7507931433466693126&ref=protein.xyz)” changed me. This TikTok hopecore edit from late 2024 reawakened the obsessive pattern-noticer in me. A couple of weeks later, I came across a New York event headlined by [Chris Smalls](https://www.instagram.com/chris.smalls%5F/?ref=protein.xyz), titled [*Post-doomerism*](https://www.instagram.com/p/DEnQnAbvs6-/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA%3D%3D). Then Bjork declared, “It’s time to rise again”. [Metalabel](https://ss2025.metalabel.com/?mode=bloom&ref=protein.xyz) began manifesting a new era with their *From Doom to Bloom* newsletters. Liam Young titled his new Venice Biennale film [*After the End*](https://www.instagram.com/p/DJR2cJQscRp/?img%5Findex=1&ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screen-Shot-2025-05-28-at-2.57.33-PM-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/IMG_6951.jpg) If we zoom out beyond my demonstrably insignificant algorithmic bubble, we can still point towards the energy of Chappell Roan, Doechii and Zohran Mamdani; or Luigi Mangione’s grassroots legal fund surpassing one million dollars. We didn’t just get a new pope – we got a new Balenciaga creative director. Now, if anyone tries to frame this as some kind of hopeful return to radical optimism (side-eyeing [Dua Lipa](https://en.wikipedia.org/wiki/Radical%5FOptimism?ref=protein.xyz)), they'd be deemed delusional. For anyone watching the news, these wishful nano-signals are drowned out daily by vogue fascism, snowballing climate collapse and unprecedented man-made horrors. Big Tech has turned heel – publicly endorsing Trump, doubling down on AI slop, mass surveillance, [genocidal software](https://www.instagram.com/p/DJ6ySBKNpEU/?img%5Findex=3&ref=protein.xyz). [V-Dem](https://www.v-dem.net/about/v-dem-project/?ref=protein.xyz) [recently declared](https://www.youtube.com/watch?v=1-txS1guP1s&t=400s&ref=protein.xyz) that US democracy will be obsolete by summer. As the 2024 US election exit polls and multiple surveys show, younger Gen Z are increasingly leaning conservative, while Gen Alpha is getting captured by alt-right pipeline algorithms. So the old hope – that things would improve once boomers aged out – has vanished. The bottom has fallen out. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screen-Shot-2025-05-19-at-11.42.50-PM-1.png) On the more apolitical side, brand and trend forecasting people are auguring a new era of shamelessness – calling it [“the dark mode shift](https://x.com/nstlgiaxpress/status/1881197228867666171?ref=protein.xyz), “[the boom boom aesthetic](https://www.8ball.report/p/the-boom-boom-aesthetic?ref=protein.xyz)”, [“the era of brand brutalism”](https://www.instagram.com/morning.fyi/p/DHLdU6tSt-M/?img%5Findex=1&ref=protein.xyz) and other marketable names I’ve unfortunately forgotten. All of them describe a culture that celebrates the murder of quiet luxury and corporate woke. NewWorld just dropped [*Everything’s on Fire*](https://newworldinsights.substack.com/p/new-research-american-trust-crisis?r=4804y7), a report mapping trust across 33 industries, 23 institutions and 21 professions – and not a single institution breaks 40%. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/1737347680258.jpeg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screen-Shot-2025-05-20-at-3.05.07-AM.png) Edmond Lau; Eugene Healey Yet despite there being more reasons than ever to doom today, many are sick of the black pill. Just as optimism became obsolete, pessimism got stale. Taking a “realist” stance is gaining traction – especially when it comes to *chasing the bag*. According to [Peter Nimberg’s IRL](https://lessfoolish.substack.com/p/the-inverse-course-teaching-by-unknowing), we’re entering the Internet-Realism era, after the eras of Internet-Optimism (1990s-2000s) and Internet-Pessimism (mid 2010s-early 2020s). For me, at least, Internet-Realism is characterised by a kind of sobering up. There’s a growing embarrassment about how terminally online we’ve become – lying about our screen time, the blatant data and content farming, endless feeds of slop and the calls to “touch grass” have all contributed to a collective ick around internet indulgence. Realists know there’s no quitting cold turkey, but they’re entertaining consciously microdosing restraint. _This post is for paying subscribers only._ ### When Space Becomes Sound URL: https://www.protein.xyz/when-space-becomes-sound/ Last updated: 2026-09-03T11:21:27.000Z Since 2019, whispers of its demise grew louder, especially through the pandemic, yet while empty dance floors sparked eulogies, communities quietly rewired how they connect through music and redefined what it means to move together. Of course, nightlife is far from dead. Its reinvention reshapes both where we gather and how we experience sound, giving rise to what I call “the nightlife renaissance matrix”: a new framework mapping three dynamic quadrants of musical community-building. The traditional “clubbing” quadrant still exists, representing the familiar landscape of dedicated nightlife venues. But today’s story lies in the three quadrants that are reshaping how we think about music, space and collective experience; starting bottom left ... ### **Soft Clubbing** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/image-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/image.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/image-2.jpg) Louis Bekk; NSS Edicola; AM.RADIO What Yusuf Ntahilaja – a creative strategist, DJ and founder of Knight Club Chess Club – calls “[soft clubbing](https://yusufntahilaja.substack.com/p/2025-the-year-of-soft-clubbing)” isn’t about softer music or gentler vibes. It’s about taking the core DNA of club culture – shared rhythm, collective experience, the temporary dissolution of everyday social barriers – and transplanting it into unexpected hosts. Coffee shops are hosting raves – with the hashtag #coffeerave amassing 2.56 million posts and 20.9 million views on TikTok, according to [*Hypebeast*](https://www.instagram.com/p/DJtfKDFSx4G/?img%5Findex=1&ref=protein.xyz). Bagel shops are becoming dance floors. Kiosks are throwing parties. And, as LA club promoter [Steve Cardigan](https://www.tiktok.com/@stevecardigan/video/7446989617946987807?ref=protein.xyz) put it, “People continue to complain about going out to these standard nightclubs” so the scene simply moved elsewhere. But the magic formula isn’t in the caffeine. The resurgence of interest in real-world social connections, combined with the starts-early-ends-early party culture, has created a perfect storm for this phenomenon. A movement that represents a return to music as a communal act rather than individual consumption. - [Louis Bekk](https://www.instagram.com/louis.bekk/?ref=protein.xyz), a music producer and “pop-up” DJ, is leading a movement of raves in unexpected places: restaurants, gyms, hair salons, and more. - [NSS Edicola](https://www.instagram.com/nssedicola/?ref=protein.xyz) is a cultural project by *NSS Magazine* that revives newsstands and kiosks in Italian cities as spaces for gathering and pop-up parties. - [AM.RADIO](https://www.instagram.com/am.radio.la/?ref=protein.xyz) is a monthly gathering hosted by Putyouon.club in LA, where you can grab a coffee while listening to curated DJ sets. ### **Sonic Experiences** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/491625028_1070549495106226_8446496191053851214_n.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/d338d798-0f58-4df7-ba16-d4b78d2db489.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/1747903434860.jpg) Stone Island's Friendly Pressure: Studio One; Valentino's L'Atelier Sonore; UGG's Golden Sounds This year’s Salone del Mobile in Milan previewed what happens when corporate culture catches up with club culture. For decades, sound in branding meant jingles – those aggressive little earworms designed to burrow into your consciousness and nest there. But walking through design week, something had shifted. _This post is for paying subscribers only._ ### Has “Competitive Wellness” Gone Too Far? URL: https://www.protein.xyz/has-competitive-wellness-gone-too-far/ Last updated: 2026-09-03T11:13:53.000Z Wellness has evolved from grassroots practice to a $5.6 trillion global industry — driven in part by what we’re calling *competitive wellness*, where rest becomes performance, health is branding and the goal is to optimise, gamify and win. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screenshot-2025-05-22-at-18.51.43.png) This mindset is showing up in many areas of life. But lately it feels like we’ve reached a tipping point. First, we wrote a [SEED](https://www.protein.xyz/competitive-wellness/) about it. Then we held a FORUM. Both explored the same questions: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screenshot-2025-05-22-at-17.53.55-1.png) ### Our Panellists [**Grace Cook**](https://www.instagram.com/graceelisabethc/?hl=en&ref=protein.xyz) is a freelance journalist covering fashion, food, fitness, wellness, culture and travel, and the intersection between these sectors. Her bylines appear internationally in *The New York Times*, *The Wall Street Journal* and the *Financial Times*. Her new weekly newsletter is called [*Salty*](https://saltyyy.substack.com/). [**Jules Miller**](https://www.instagram.com/iamjulesmiller/?hl=en&ref=protein.xyz) is Founder and CEO of health and wellness brand [The Nue Co](https://www.instagram.com/thenue%5Fco/?ref=protein.xyz), founded in 2017, with products ranging from functional fragrances to supplements that support gut, skin and hair health. The company is B Corp Certified and a Climate Positive Business. [**Tyler Williams-Green**](https://www.instagram.com/tylerwilliamsgreen/?hl=en-gb&ref=protein.xyz)founded [The Outrunners](https://www.instagram.com/theoutrunners/?hl=en-gb&ref=protein.xyz), an inclusive running club based in London, in 2015\. His aim was to build on his long-standing experience in the charity and youth sectors, and give run clubs a strong social purpose. In 2020, The Outrunners became a registered charity and, a couple of years ago, partnered with Nike’s social impact team. *Read on for the highlights, edited and condensed for clarity, or click below to watch the recording:* _This post is for subscribers on the TEAM tier only._ ### Is Your Job Prestigious? URL: https://www.protein.xyz/is-your-job-prestigious/ Last updated: 2026-07-08T10:02:59.000Z What does it mean to have a prestigious job in today’s world? This question has been on my mind for a while now. For context: I’m Brazilian, writing from SĂŁo Paulo. Nationally, a few social and cultural phenomena have caught my attention – child coaching influencers, teenagers mocking formal employment, and the rise of far-right politics that often promote the dream of “owning your own business” as the ultimate career goal. For my parents’ generation, prestige meant being a public servant – stable, respectable, a 9-to-5 schedule, a guaranteed pension upon retirement. For many millennials, that model sounded stifling, even suffocating. We were sold the idea of chasing dreams and pursuing careers we loved – as if that were even possible. Now, Gen Z seems to be embracing the idea of entrepreneurship – not necessarily out of passion, but perhaps out of necessity. Is this shift a genuine desire, or is it the only option left? Brazil is currently experiencing a deep crisis in formal employment. The traditional, regulated employer-employee relationship is unravelling, replaced by a flood of so-called “entrepreneurs” – who are often self-employed workers lacking labour protections, such as Uber drivers or informal gig workers. > But this isn’t just an economic transformation – it’s a cultural one. A formal job no longer signifies stability. It now often means long commutes, rigid schedules, low pay and subordination to hierarchical systems. Instead of being a pathway to dignity, these roles can feel like traps. As sociologist Ruy Braga recently put it in an interview on the podcast *Pauta PĂșblica*: “This dismantling of the utopia of a salaried Brazilian society – where you had a protected job, earned a decent salary, worked for many years at one company and retired with dignity – that’s all being left behind... If it’s no longer attainable, it stops being desirable. And if it’s no longer desirable, it often becomes something people feel repulsed by.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/cO1jfwO-1.jpg) Having a boss and a fixed schedule is increasingly seen as a sign of weakness or fear. Ambition, today, is framed as going solo. The real status symbol is autonomy – setting your own hours, answering to no one, and bearing full responsibility for your own success or failure. It’s capitalism distilled into pure individualism. Of course, there’s also the dream of becoming an influencer. Yet, most influencers in Brazil don’t actually make a living from it. (Rarely do they mention the second job that actually pays the bills.) According to the 2025 Brazilian Content Creator Census, only 9% of content creators rely exclusively on online income. Globally, that figure is around 12%. Still, the dream persists – especially among younger generations. The influencer fantasy seems less about work and more about fame, validation, access and of course, money. Platforms like TikTok and Instagram fuel this by promoting extremes: the infantilisation of adults and the adultification of children. To go viral, you need to appeal broadly – often by sacrificing nuance or depth. As Guy Debord once observed: “What appears is good, and what is good appears.” > What gets seen gets valued. Visibility becomes the new currency of worth. And this is where I begin to feel uneasy. Prestige today often seems indistinguishable from *dignity*. Let’s revisit the definition: *Dignity: a moral quality that inspires respect; awareness of one’s own worth; honor, authority, nobility.* Dignity is something we all deserve, regardless of job title, follower count or income bracket. Prestige, on the other hand, is conferred. It’s social. It’s comparative. What happens when we begin confusing one for the other? How do we preserve dignity in a system that increasingly defines worth through visibility, productivity and marketability? In a post-truth era where facts matter little, information is abundant and adulterated and the internet is increasingly populated by bots and other non-human interactions, the prestigious job may be the one where you can still foster real human connections – with close contacts, active listening and collaborative processes. In that spirit, I’m less interested in answers and more interested in asking better questions. Still, asking opens up possibilities – other ways of understanding what a “prestigious” job might look like today, especially for those fortunate enough to enjoy some degree of financial stability. Could prestige mean: - A job that allows time to create – without pressure for your creations to be profitable? - The freedom to lead with integrity and become the kind of boss you’d actually admire? - The chance to build knowledge and solutions through collective work? - Opportunities to collaborate with professionals who share your worldview? - Being able to find clients and do meaningful work without self-promotion or personal branding? - Taking pride in your personal development – not just your professional milestones? - And maybe most importantly: experiencing prestige not as a status you *earn*, but as a feeling you *cultivate*? > In redefining what we consider prestigious, perhaps we begin to also redefine what it means to live with dignity in a world that often confuses appearance with value. | SEED | #8320 | | ---------- | ----------- | | DATE | 20.05.25 | | PLANTED BY | LUÍSA BARTZ | ### Recommended Reading #2 URL: https://www.protein.xyz/recommended-reading-2/ Last updated: 2025-05-15T10:13:43.000Z ### [*The Hearing Test* by Eliza Barry Callahan](https://www.worldofbooks.com/en-gb/products/hearing-test-book-eliza-barry-callahan-9781913512460?ref=protein.xyz) *Selected by* [*Claudia Donaldson*](https://www.instagram.com/claudiadonaldsonlondon/?ref=protein.xyz) I read *The Hearing Test* (2024) after losing partial hearing in my left ear – a personal initiation into Eliza Barry Callahan’s world of grief, anger and sonic disarray. Her autofictional debut follows Eliza, a filmmaker living in New York City, whose sudden deafness becomes a dialogue with the inner workings of her mind. Like much of autofiction, *The Hearing Test* follows the daily routine of a solitary narrator navigating an urban landscape. “The street was in my kitchen – the hum of passing cars was now coming from somewhere near my stove and sounded like bees.” Throughout the book Callahan switches between the language of hearing and the language of vision – prose is meandering and associative. Social interactions give way to wry introspection, but what I love about it is the way she looks to art to try to make sense of her experience. Callahan’s writing is at its best in scenes of romantic malaise – of a late-night threesome she writes, “something searched me, as if for a ring down a drain. Something pushed me. Something kissed me. Something held me. Something left me.” An artist, film-maker and musician, Callahan is half of the indie duo Purr. Their second album, *Who Is Afraid of Blue* (2023), is named after a painting by Barnett Newman (apparently the album and book are “in conversation”) and, like Newman’s paintings, Callahan’s sentences are “simple, but produce a whole register of feelings”. ### [*Artists Who Will Change the World* (2018) by Omar Kholeif](https://www.worldofbooks.com/en-gb/products/artists-who-will-change-the-world-book-omar-kholeif-9780500519967?ref=protein.xyz) *Selected by* [*Anna Rose Kerr*](https://www.instagram.com/arosebyanyotherna.me/?ref=protein.xyz) It’s hard to name my favourite artist, but it’s almost certainly someone featured in *Artists Who Will Change the World* by Omar Kholeif, who is without doubt my favourite curator. AI, genocide, gender identity and migration are all hot topics today – and topics that the artists in this book were already exploring before it came out in 2018\. A timeless title for anyone who, like me, has shelves full of picture books. ### [*Glamorama* by Bret Easton Ellis ](https://www.worldofbooks.com/en-gb/products/glamorama-book-bret-easton-ellis-9780330447997?ref=protein.xyz) *Selected by* [*Charlie Robin Jones*](https://www.instagram.com/charlierobinjones/?ref=protein.xyz) For the SEED CLUB book swap, I brought along one of my favourite books: Bret Easton Ellis’s *Glamorama (1998)*. It's a hilarious, and extremely gory thriller about a model-slash-entrepreneur that turns into an unwitting terrorist. Released in 1998, it came seven years after his more famous American Psycho, and the fall of the Soviet Union – and three years before 9/11, and the release of Zoolander, the film that mirrors its plot, to the point Bret Easton Ellis took legal action. Era-defining book about an era that resists definition, Glamorama encapsulates late-90s New York in all its end-of-history hedonism while looking forward to the century to come. Political violence, yearning for authenticity in a world of surface, and personal branding's effect on selfhood are prescient themes that continue to mark our age. Most of all, its hurtling pace, sense of delicious emptiness, and surprisingly sympathetic characters make it not just a highly relevant book, but a hugely enjoyable one." ### [*Doppelganger: A Trip into the Mirror World* by Naomi Klein](https://www.worldofbooks.com/en-gb/products/doppelganger-book-naomi-klein-9781802061956?ref=protein.xyz) *Selected by* [*Mariella Agapiou*](https://www.instagram.com/%5F%5F%5F%5F%5F%5F%5F%5F%5F%5Fmariella/?hl=en&ref=protein.xyz) Naomi Klein's *Doppelganger: A Trip into the Mirror World* (2023) blends introspective memoir with socio-political analysis – a topical and thought-provoking book that dives deep into the complexities of identity and misinformation. At times shocking and at others hilarious, Klein’s personal experience of being frequently mistaken for Naomi Wolf (another author whose views have dramatically shifted from left to right), lays the foundation for the broader concept of the "mirror world". A dystopian world where reality is distorted and doppelgĂ€ngers reflect ourselves and society. I’ve not read a book like it. ### [*The Tangle* by Justin Robertson](https://www.worldofbooks.com/en-gb/products/tangle-book-justin-robertson-9781474622837?ref=protein.xyz) *Selected by* [*Joe Muggs*](https://www.instagram.com/joemuggs/?hl=en&ref=protein.xyz) I picked Justin Robertson’s first novel *The Tangle* (2021) because I’d just the previous weekend interviewed Robertson about its successor The Trial of Jonah at the Neo Ancients x Weird Walks festival in Stroud - the festival itself was very much about nature, folklore, pagan things and so on, so all that was in my mind as I re-read The Tangle, which is a glorious bit of folk horror, a very abstract story about a vengeful thicket and its relationship to civilisation. it’s a mulling over of motifs of the unconscious, the occult, chaos vs control, the return of the repressed and all those great things! ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Untitled-design-copy.gif) ### [*The Rise of Virtual Communities* by Amber Atherton](https://www.worldofbooks.com/en-gb/products/rise-of-virtual-communities-book-amber-atherton-9781484292969?ref=protein.xyz) *Selected by* [*Deniz Yazıcıoğlu*](https://www.linkedin.com/in/denizyazicioglu/?ref=protein.xyz) *The Rise of Virtual Communities* (2023) by Amber Atherton beautifully captures a moment in time that’s fundamental to internet history – the insatiable urge and rebellious spirit we have as humans to connect through whatever technology is available. As someone who has been tending to online communities for years, this book makes me nostalgic for the “good old days”. But it also reminds me that no matter the system or structure of technology – even in an era dominated by algorithms and AI – we will always find ways to carve out spaces online to form meaningful connections. ### [*The GCHQ Puzzle Book* by GCHQ](https://www.worldofbooks.com/en-gb/products/gchq-puzzle-book-book-gchq-9781405970518?ref=protein.xyz) *Selected by* [*Emilie Harford*](https://www.instagram.com/emilieharford/?hl=en&ref=protein.xyz) The official 2016 puzzle book from Britain’s top secret intelligence and security organisation whose codebreakers have helped keep the country safe – from cracking Enigma and the Bletchley Park breakthroughs of WWII to the modern-day threat of cyber attack. Attracted by the intriguing cover, I bought this book a couple of years ago during a brief crossword-obsessed phase. I quickly realised that it’s not ideal for an amateur puzzler like myself and it’s been sitting on my shelf taunting me ever since. Described by the Guardian as “Fiendish . . . as frustrating, divisive and annoying as it is deeply fulfilling” (although I can’t say I ever got to the fulfilling part), I decided to pass on the challenge to a more advanced code breaker at the SEED CLUB gathering. Good luck Charlie Robin Jones
 ### [*Rejection* by Tony Tulathimutte](https://www.worldofbooks.com/en-gb/products/rejection-book-tony-tulathimutte-9780008759414?ref=protein.xyz) *Selected by* [*John Sunyer*](https://www.instagram.com/johnsunyer/?ref=protein.xyz) Tony Tulathimutte’s *Rejection* (2025) is smart and sharp and I can understand why it’s been so hyped. A couple of the stories really landed for me, and I definitely admire his writing – it’s some of the most psychologically nuanced stuff I’ve read, especially in how it explores male insecurity, entitlement and loneliness. There are seven short stories, most of them interlinked in some way. One character sends a completely unhinged email to a woman who rejected him, and it’s both horrifying and fascinating in how honest it is about his delusions and neediness. Another story follows a guy whose entire sense of self-worth is wrapped up in being “different,” even as everything around him suggests otherwise. Misery is everywhere. Not one character feels happy in their body. All of them spend far too much time online. If that sounds emotionally heavy, that’s because it is. Reading the whole collection felt like a slog. It’s unflinchingly dark. Sometimes the relentlessness made it hard to stay engaged. I didn’t enjoy reading it, exactly, even though I can see why so many people are raving about it. There’s no question Tulathimutte is a bold, technically skilled writer who’s doing something different. I just found myself more impressed than moved. It’s not a book I loved, but it is one I won’t soon forget – and I respect it for that. ### [*Everybody: A Book About Freedom* by Olivia Laing](https://www.worldofbooks.com/en-gb/products/everybody-book-olivia-laing-9781509857128?ref=protein.xyz) *Selected by* [*Jade Isaacs*](https://www.instagram.com/jade.mf.isaacs/?ref=protein.xyz) I brought *Everybody: A Book About Freedom* (2021) by Olivia Laing, one of my favourite non-fiction writers and cultural critics. Everyone examines social justice struggles – from sexual liberation to civil rights \_ through the lens of the body and the fight for bodily freedom across time and place. Laing draws on the ideas of figures in psychotherapy and activism, as well as the work of numerous visual artists, reflecting their background in art criticism and history. They also weave together the personal and the political throughout the book, set against the backdrop of the Covid-19 pandemic (it was published in 2021). I would also highly recommend their third book, *The Lonely City: Adventures in the Art of Being Alone* (2016), which explores the theme of loneliness through the work of various 20th-century artists. It’s both an informative and healing read. --- If you're interested in joining SEED CLUB, you can [apply here](https://www.protein.xyz/contribute/). | SEED | #8319 | | ------------ | ----------------------------------------------------------------------------------------------------------------------------------------------- | | DATE | 15.05.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | MARIELLA AGAPIOU, CLAUDIA DONALDSON, EMILIE HARFORD, JADE ISAACS, CHARLIE ROBIN JONES, ANNA ROSE KERR, JOE MUGGS, JOHN SUNYER, DENIZ YAZICIOĞLU | ### Fashion's Post-Meme Era URL: https://www.protein.xyz/fashions-post-meme-era/ Last updated: 2026-09-03T11:13:15.000Z I started writing this some time ago, just as a reflection on the genre of fashion memes and their evolution in the last decade and a half. Then the 2025 Met Gala happened, with its “Tailored for You” dress code inspired by a new exhibit at the Metropolitan Museum of Art’s Costume Institute, called [*Superfine: Tailoring Black Style*](https://www.metmuseum.org/exhibitions/superfine-tailoring-black-style?ref=protein.xyz), and I had to recalibrate. The Met Gala, specifically its red carpet, has become the clearest mirror of the current state of the popular fashion imagination. As other red carpet mainstays like the VMAs and EMAs faded into irrelevance, the Met Gala took their place as the preeminent fashion walk-through. (Fashion weeks are a close second; they still feel too insular, too insider.) More than just a style showcase, the Met Gala also mirrors the speed at which we now consume, judge and emotionally process images. This is largely thanks to its deep entanglement with meme culture, which the Met Gala has come to wield as a form of soft cultural power. It doesn’t just show fashion – it becomes the discourse. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screenshot-2025-05-07-at-18.21.25-1-1.png) During the red carpet golden era – the 1990s Oscars, with Armani’s domination, [documented beautifully in *System* magazine’s “Entertainment” issue](https://system-magazine.com/issues/issue-22/red-carpet-armani?ref=protein.xyz) – things moved slower. Attendees weren’t as media-trained, Joan Rivers was must-watch TV and the outfits weren’t instantly archived or recycled online. You saw them live, or you didn’t. Scarcity of information – what a time to be alive. The outfit would become inseparable from the person, shaping their media legacy. The residue of any fashion faux pas was dramatic and lasting. Yet the meme was not there to make any fail into an everlasting fashion trope, to be regurgitated yearly, as a countdown to the event itself. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screenshot-2025-05-07-at-18.18.11-1.png) Fast forward to 2013\. The Met Gala’s theme: “Punk: Chaos to Couture”. Instagram is three years old; the timeline is still chronological, the platform is still ad-free. Kim Kardashian is pregnant and wears a floral Givenchy dress – instantly christened “the couch dress.” This iconic outfit shifts the idea of basicness and conceptual fashion. But most importantly, it is meme-ed. This is the pivot: post-event memeing becomes its own genre. Not just commentary, but creative participation – the era of observations and silly jokes, camaraderie and elaborate photoshop collages, bad pans and uninhibited-ness. The Gala opens to the public not through access but through shared online language. It finally entered the chat. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/05/Screenshot-2025-05-07-at-18.18.32.png) From a private, elite event, with seldom paparazzi coverage, the Met Gala’s cultural transmission became global by speaking both fashion and meme. It became less about who’s invited and more about how the moment is interpreted. Bringing attention to the Met Gala did not intend mockery, perhaps. But is there a mode of fashion appreciation without judgement? Then comes the shift: memes not after the fact, but during. _This post is for paying subscribers only._ ### A Compost Theory of Culture URL: https://www.protein.xyz/brand-briefing-spring-2025/ Last updated: 2026-09-03T11:13:09.000Z In the process of reaping what we’ve sown, we started to notice that culture is beginning to look a lot like compost. Because amid the muck, slop, brain rot and *enshittification*, something else is taking root: a recalibration and rewilding of the past, and the fertilisation of more hopeful futures. ### We call this *A Compost Theory of Culture*. ### It’s a way of understanding this moment as one of both cultural atrophy and regeneration. It challenges the idea that innovation is always about progress. Instead, it suggests that sometimes innovation is about decomposition – breaking things down to make space for something new to grow. To access the full presentation — which covers what's changing in culture, who's still relevant and what all this means for brands — as well as watch the recording and benefit from the additional research resources, you'll need a **BRAND MEMBERSHIP**: [TELL ME MORE](https://www.protein.xyz/brand-membership) To give you a little taste, here are the four *seasonal observations* that underpin our theory: --- _This post is for subscribers on the TEAM tier only._ ### #717 | Internet Real Life, Fungal Intelligence & Witch Club URL: https://www.protein.xyz/717-internet-real-life-fungal-intelligence-witch-club/ Last updated: 2025-05-02T13:00:54.000Z Well, that was fun. 478 people signed-up for our inaugural BRAND BRIEFING last night, and by all accounts, it was a total smash. We analysed and contextualised our last six months of SEEDS into three key themes, five cultural shifts, and a whole load of *cultural compost*. IKYMI we opened this first one up to everyone (as we're nice like that), but all future briefing will only be accessible to those with a [**BRAND MEMBERSHIP**](https://www.google.com/url?q=https://www.protein.xyz/brand-membership/&sa=D&source=calendar&ust=1746474914361525&usg=AOvVaw1zAjDwUYs4BeJdWu-cEp2D). So, if that sounds like something you or your team would fun useful ... [GET IN TOUCH](https://www.protein.xyz/brand-membership) --- ### [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [**The New Soft Boys**](https://www.protein.xyz/the-new-soft-boys/) The new scripts, still being written by artists, streamers and ordinary men alike, are forging a new kind of voice in culture: one that speaks not in shouts or silences, but in the quiet confidence of those who know that to be gentle is not to be weak. - [**We’ve Never Needed Sci-Fi More**](https://www.protein.xyz/weve-never-needed-sci-fi-more/)by Joe Muggs I’m still reeling from my first trip to Japan. Among many unforgettable experiences, to see Tokyo all lit up at night, up close and personal, triggered something deep in my Gen X sci-fi nerd soul. For someone who’s grown up on *Blade Runner*, William Gibson and *2000AD*, the neon sprawl and kanji characters are kind of like a musical chord that echoes throughout every idea of what “the future” was meant to be. - [**William Gibson Interview \[1996**](https://www.protein.xyz/william-gibson/)**\]** by Will Rowe This largely forgotten recording had been in the Protein archive until [Joe Muggs](https://www.instagram.com/joemuggs/?ref=protein.xyz) sowed [We’ve Never Needed Sci-Fi More](https://www.protein.xyz/weve-never-needed-sci-fi-more/) in [SEED CLUB](https://www.protein.xyz/contribute/) a few weeks back, which prompted me to dig it out. So, 29 years later, it feels appropriate to dust it off and finally publish it. Enjoy. - [**Recommended Listening**](https://www.protein.xyz/recommended-listening/) A round-up of what music and podcasts SEED CLUB is listening to right now... - [**Cringe = Sublime**](https://www.protein.xyz/cringe-sublime/) by [Elizaveta Federmesser](https://www.protein.xyz/contributor/elizaveta%5Ffedermesser/) How the awkward and the profound collide to shape culture. Cringe is a kind of enigmatic superpower. It’s uncomfortable, sure – but not inherently bad. In some cases, it even brushes up against the sublime. As with many so-called opposites (see the [horseshoe theory](https://en.wikipedia.org/wiki/Horseshoe%5Ftheory?ref=protein.xyz)), sometimes the only real difference between them is timing. - [**New Institutions, Squad Energy and Networked Spirituality**](https://www.protein.xyz/other-internet/) To celebrate the release of their new book — [*Other Internet 2018-2024*](https://metalabel-6hc2.metalabel.com/other-internet-book?variantId=1&ref=protein.xyz) – we hosted a collaborative workshop led by [Toby Shorin](https://tobyshorin.com/?ref=protein.xyz), [Laura Lotti](https://lotti.xyz/?ref=protein.xyz) and [Sam Hart](https://hxrts.com/?ref=protein.xyz) about making sense of technologies that are constantly remaking us. - [**Competitive Wellness**](https://www.protein.xyz/competitive-wellness/) The concept of “wellness” has evolved into a massive industry worth billions, and yet beneath the glossy veneer lies an ironic reality: the pursuit of wellness is making people unwell. So, we ask, "if you’re not biohacking your way to peak performance, are you even trying?" - [**Recession Indicators**](https://www.protein.xyz/recession-indicators)by Malena Roche From ironic memes to economic *doomerism*, recession indicators have become a cultural language of their own — eloquently simplified by one of our SEED CLUB members as "bumps not lines." --- On the topic of [SEED CLUB](https://www.protein.xyz/contribute/), here's what's been germinating in our digital garden in this month. If you'd like to plant some SEEDS of your own and get paid to have them featured on [Protein XYZ](https://www.protein.xyz/) as well as collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on client projects, [**apply here**](https://www.protein.xyz/contribute/)**:** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-30-at-21.09.58.png) --- ### [**ARCHIVE**](https://www.protein.xyz/) Recognising the 5th anniversary of the COVID outbreak, we thought we'd revisit our "[What Are You Really Going To Change?](https://www.protein.xyz/what-are-you-really-going-to-change/)" report to see if anything really did change. In short, it didn't. You can read some of the key slides below or the full report [here](https://www.protein.xyz/what-are-you-really-going-to-change/) to decide for yourself. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-30-at-22.35.26.png) --- ### Recession Indicators URL: https://www.protein.xyz/recession-indicators/ Last updated: 2026-07-07T23:55:48.000Z Have you ever gone shopping and thought, “Mmm, that skirt screams recession”? Me neither – but apparently, it does. One of the first people to bring this up in [SEED CLUB](https://www.protein.xyz/contribute/) was [AntĂČnia Folguera](https://www.instagram.com/bzzzbip/?ref=protein.xyz), who shared that her grandma – who used to be a seamstress – would always say, “In times of recession, skirts get longer.” This idea actually has a name: the [Hemline Index](https://www.longfinance.net/news/pamphleteers/the-hemline-index/?ref=protein.xyz). It’s been around since the Great Depression and suggests that skirt lengths reflect the economy – shorter in boom times, longer in downturns. Its accuracy is up for debate, but it’s undeniably a fascinating lens on fashion and finance. Fast-forward to 2025: office fashion is back. It’s all about versatility – finding a dress that works for both the office as well as a night out with friends. Search “Office Siren” on TikTok or Instagram and you’ll see it [everywhere](https://www.tiktok.com/@richelle%5Fzh/video/7483222045875113222?q=office%20siren&t=1745523817812&ref=protein.xyz). The look has even hit the runway. As [Vogue Business](https://www.voguebusiness.com/story/fashion/why-is-everything-in-fashion-suddenly-a-recession-indicator?ref=protein.xyz#:~:text=Peplum%20tops%2C%20skinny%20jeans%20and,all%20indicate%20an%20economic%20slump) puts it: > *“Stella McCartney said the theme of her Autumn/Winter 2025 collection was ‘from laptop to lap dance’. McCartney was making a point about women existing both in the workplace and outside of it. Yet the look on the runway – an ’80s Working Girl meets 2020s oversized blazer-wearing millennial – revived the same ‘business casual to the club’ style from 15 years ago.”* Neutral tones are dominating. And [*recession core*](https://www.tiktok.com/@yourtango/video/7491441309811592491?embed%5Fsource=121374463%2C121468991%2C121439635%2C121433650%2C121404358%2C121497414%2C121477481%2C121351166%2C121487028%2C73347567%2C121331973%2C120811592%2C120810756%2C121503376%3Bnull%3Bembed%5Ffullscreen&refer=embed&referer%5Furl=forum.protein.xyz%2F&referer%5Fvideo%5Fid=7491441309811592491&ref=protein.xyz) is all about investing in basics – timeless, mix-and-match pieces in neutral colours that outlive seasonal fads and last longer in your wardrobe (and your wallet). Another SEED CLUBBER, [Mike Evans](https://www.linkedin.com/in/mwcevans/?ref=protein.xyz), brought up the subreddit [r/throwingfits](https://www.reddit.com/r/ThrowingFits/?rdt=38186&ref=protein.xyz) where “Tariff Tailoring” appears among some other timely terms: ![A screenshot of a chat AI-generated content may be incorrect.](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-30-at-20.54.51.png) ![A screenshot of a social media post AI-generated content may be incorrect.](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-30-at-20.55.49.png) It’s not only in the world of fashion that we are seeing this. According to *The Wall Street Journal*, searches for “press on nails” are up 10% since February, while blondes are growing out their roots and calling it an [indicator of the US economy](https://www.tiktok.com/@mirandamooney/video/7479899182497729838?%5Fr=1&%5Ft=ZT-8ulso3FkJLi&ref=protein.xyz). The “lipstick effect” – the idea that consumers prioritise little treats when money is tight – appears to be in full swing, with [makeup sales up in Q1](https://wwd.com/beauty-industry-news/beauty-features/loreal-q1-sales-rise-amid-economic-geopolitical-tensions-1237091883/?ref=protein.xyz) for major brands like L’OrĂ©al. The signs are everywhere, if you’re paying attention. _This post is for paying subscribers only._ ### The New Soft Boys URL: https://www.protein.xyz/the-new-soft-boys/ Last updated: 2026-09-03T11:12:46.000Z Corbin Shaw, wearing black trainers, tracksuit bottoms and a jacket with the hood pulled up, stood in front of a microphone at [Sadie Coles HQ](https://www.sadiecoles.com/exhibitions/current/?ref=protein.xyz) gallery in central London. His face was hidden behind a white mask as he unfurled a scroll and began reading to an audience in the hundreds. This was the latest instalment of Gargle, an invitational programme of monthly live events. The poetry group [Adult Entertainment](https://www.instagram.com/adultsentertained/?hl=en&ref=protein.xyz) co-hosted alongside the gallery. Shaw titled his piece “Doomscroll Performance,” featuring lines such as: “My testosterone levels are high but I still don’t have any striking masculine characteristics. Could it be my genetics fault?” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/486277557_18063317297082356_7427793179558269431_n-3-1.jpg) **Corbin Shaw at Adult Entertainment/Gargle by Sadie Coles* [The Sheffield-born artist](https://www.corbinshaw.com/?ref=protein.xyz), now in his mid-20s, is both a product and a critic of the world that shaped him. His powerful live performance interrogated masculinity and identity, echoing the broader themes explored in his better-known textile works. In these pieces, he subverts traditional British narratives, using football terrace language to challenge inherited ideas of masculinity. His reimagined St George’s flags feature slogans such as “Soften Up Hard Lad,” “I’m Never Going to Be One of the Lads” and “Sweet and Tender Hooligan”. Shaw’s art is not a rejection of the past, but a reckoning with it: a recognition that the boxing gyms, football stadiums and pubs that once offered men sanctuary and solidarity can also be crucibles for conflict and toxicity. His work, embroidered with tabloid slogans and the iconography of working-class pride, asks viewers to look again at what it means to be a man in a country where the old certainties – jobs for life, houses to buy, roles to inhabit – have slipped away. In the past, Shaw has talked about how his practice is not merely aesthetic; it is therapeutic, both for himself and for those who see themselves reflected in his work. He is part of a wave of young men who are challenging the stigmas around mental health, who are willing to admit that the old ways of coping – bottling up pain, masking fear with aggression – are no longer tenable. In this, Shaw is emblematic of a broader cultural undercurrent: a move away from toxic masculinity toward a softer, more reflective masculinity that values empathy, emotional intelligence and self-awareness. Of course, he is still in the minority. If Shaw’s battleground is the gallery and the street, Hasan Piker’s is the infinite scroll of Twitch, [Instagram](https://www.instagram.com/hasandpiker/?hl=en&ref=protein.xyz) and YouTube. Known to millions as [HasanAbi](https://www.twitch.tv/hasanabi?ref=protein.xyz), Piker is a Turkish-American streamer whose brand of masculinity is as complex as the audience he commands. He pumps iron and debates politics, jokes about weapons and wears pearls. “A Progressive Mind in a Body Made for the ‘Manosphere’” is how *The New York Times* recently headlined a [profile of him](https://www.nytimes.com/2025/04/27/style/hasan-piker-twitch-youtube.html?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/27ST-HASAN-PIKER-add-hmbv-superJumbo.webp) **Hasan Piker by Gabriella Angotti-Jones for The New York Times* Piker’s appeal lies in his ability to embody contradictions: he is muscular yet gentle, assertive yet emotionally open, a man who can broadcast from a cafĂ© wearing a French maid dress and cat ears without surrendering his credibility. In *The* *New York Times* profile, sociologist Tristan Bridges has described Piker as enjoying “jock insurance,” a kind of masculine capital that allows him to transgress traditional gender norms without penalty. In a culture where the fear of being labeled “weak” or “feminine” still haunts many young men, Piker’s performance of masculinity is both liberating and strategic. By integrating elements of softness – vulnerability, humour, even flamboyance – into a traditionally masculine frame, he creates a hybrid masculinity that is both aspirational and attainable. Piker’s influence goes beyond aesthetics. He was a central figure in a recent *New Yorker* essay, “[The Battle for the Bros](https://www.newyorker.com/magazine/2025/03/24/the-battle-for-the-bros?ref=protein.xyz),” which explores how the left is attempting to re-engage young men drifting toward MAGA ideology. Through his streams, Piker helps younger audiences cut through the noise of online discourse, modelling a form of masculinity that is informed, emotionally engaged and politically aware. In doing so, he offers a compelling counter-narrative to the reactionary voices that seek to pull men back toward an imagined past of dominance, detachment and disconnection. The emergence of this softer, more vulnerable masculinity is not without its critics. Some argue that attempts to rebrand masculinity in this way risks reinforcing the very stereotypes they seek to dismantle. The relentless insistence on the existence of a “real man,” and the fear of inadequacy it breeds, remain powerful forces in the lives of boys and men. Yet, as the old models falter, new narratives are taking hold. > Theories of hybrid and inclusive masculinity suggest that when men incorporate elements traditionally coded as “feminine” – openness, care, vulnerability – they not only benefit themselves but also society at large. This is not about making men “less manly,” but about expanding what it means to be a man: balancing strength with sensitivity, confidence with kindness, ambition with emotional depth. In the beauty industry, for example, emerging brands are using humour and light-heartedness to invite men into spaces once considered off-limits, making room for self-care and emotional expression. In popular culture, figures like TimothĂ©e Chalamet are showing that masculinity and vulnerability are not mutually exclusive. In fashion, Chelsea and England footballer Cole Palmer recently appeared in a nine and half minute film for Burberry, sitting by a lake fishing – an image that stood out for its quietness and introspection, embodying a softer, more reflective form of masculinity (and the comments are also worth a read). Even in the world of mens sport, there are growing calls for a softer, more emotionally intelligent form of masculinity. This is especially visible in tennis, a sport often regarded as more tame compared to hyper-masculinised arenas of rugby or football. But the shift isn’t just about the sport itself; it’s about the athletes and the stories we tell about them. Take [*The Tennis Podcast*](https://www.thetennispodcast.net/?ref=protein.xyz)*.* In two recent episodes, consecutively, the hosts have called out forms of toxic masculinity. Elsewhere, they have positively drawn attention to Jack Draper, not just for his on-court performance but for the kind of masculinity he represents. Draper has been praised for his emotional openness, his respectful demeanour and the way he carries himself with a kind of quiet strength. It’s not that he lacks competitiveness or resilience – core traits of any elite athlete – but that he balances them with empathy, vulnerability and grace. (Notably, Burberry has also used Jack Draper in a recent campaign; evidence, perhaps, that the brand is embracing this new form of masculinity.) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-29-at-13.44.39-1-1.png) **Tennis player Jack Draper for Burberry* The stakes of this transformation are high. The old scripts – dominate, suppress, endure – have left too many men floundering, unsure of their place in a world that no longer rewards brute strength or emotional silence. The new scripts, still being written by artists, streamers and ordinary men alike, are forging a new kind of voice in culture: one that speaks not in shouts or silences, but in the quiet confidence of those who know that to be gentle is not to be weak. | SEED | #8314 | | ---------- | -------- | | DATE | 29.04.25 | | PLANTED BY | PROTEIN | ### William Gibson URL: https://www.protein.xyz/william-gibson/ Last updated: 2025-06-26T14:15:37.000Z I spent a year in Dublin in 1996/97 hoping to become a graphic designer, but ended up as a pretty bad web designer instead. As a huge William Gibson fan, I heard he was in town promoting his upcoming [*Idoru*](https://en.wikipedia.org/wiki/Idoru?ref=protein.xyz) book. Armed with a mate's [magazine](https://www.100archive.com/articles/code-magazine-issues-3-and-4?ref=protein.xyz) as my cover — it came in a 10" record sleeve and looked like something straight out of *Neuromancer —* I managed to convince his publicist to grant us an interview. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/image-11.png) [**CODE*](https://www.100archive.com/articles/code-magazine-issues-3-and-4?ref=protein.xyz) *Issue #4 designed by* [**Peter Maybury*](https://www.petermaybury.com/archive?ref=protein.xyz#/code4/) We shot the 20-minute session at a friend’s production company off Fitzwilliam Square. I took my Sony Hi8 Handycam along as the 2nd camera, so what it lacks in picture and audio quality, it more than makes up for in nostalgic texture: I returned to London in September 1997 and started Protein, but that year in Dublin – and this interview with Gibson – became foundational to how I think about the role of culture and technology in shaping today’s *probable futures*. This largely forgotten recording had been in the Protein archive until [Joe Muggs](https://www.instagram.com/joemuggs/?ref=protein.xyz) sowed [We’ve Never Needed Sci-Fi More](https://www.protein.xyz/weve-never-needed-sci-fi-more/) in [SEED CLUB](https://www.protein.xyz/contribute/) a few weeks back, which prompted me to dig it out. So, 29 years later, it feels appropriate to dust it off and finally publish it. Enjoy. --- **Interviewer: Can you tell us something about your literary influences?** William Gibson: My native literary culture is science fiction. That’s what I began with, that’s what really turned me on. I read the American canon. I read Bradbury, Sturgeon, everything I could get my hands on. And then when I was about 15-years-old I discovered William Burroughs, and that completely blew my mind, although I didn’t really have a clue what he was doing but I recognised he was using the toolkit of science fiction to do something very different than this genre stuff that I’d grown up with. I went on from Burroughs to Ballard to Pynchon, Hunter S. Thompson, that whole ’60s thing. **What about people like Raymond Chandler, Dashiell Hemmett, because there’s a kind of hard-boiled aspect to your writing...** Well, you know, I’ve never been a big Chandler fan. I’ve always sensed the author of these books was kinda a cold fish. The man himself was really quite puritanical. I admire the technical finish of the language, but I felt much more in sympathy with Dashiell Hammett. Hammett actually invented that riff, and Chandler came along and did very well with it, but Hammett was the first person to actually do that. **Japanese culture also seems to be a strong theme. Where did that come from?** I live in an Pacific Rim city: Vancouver probably does more trade with Japan than it does with eastern Canada. We are also a big tourist destination for the Japanese, and my wife taught English as a second language to mostly Japanese students for about 10 years. So I had a lot more exposure to Japanese youth culture than most North Americans would. **In other interviews you’ve said that you’re not particularly interested in computers or technology...** I’ve moved up to an obsolete Mac PowerBook these days, but it’s not connected to anything. I’m at the bottom of the food chain of computers in our house: when my son gets an upgrade, his sister gets his old machine, my wife gets her old machine and I get my wife’s old machine. They move from the upstairs bedroom to the basement. I’m really interested in what people do with the stuff and how it affects us. But I’m not into the gadget fetish aspect of it. **Was this mentality there from an early age?** I can’t literally remember a time when there was no television, but I can remember my father bringing our first television home from the shop. It was a big wooden box with a little round black and white screen. When we turned it on there wasn’t any signal, so we had this thing sitting in the living room for two months before the first broadcast started coming in. People would sit there all night and watch it anyway. I probably didn’t think that was unusual at the time, but it’s the sort of observation that leads to the kind of work that I do today. **Are you better off not being too much in tune with it so you retain a fresh perspective on what this technology could do?** I think a relative lack of interest in real technology means I can see the forest for the trees. It gives me an overall picture. **Concerning contemporary social culture and the whole club scene and music scene – are they influences?** I like pop. I like watching pop cultures. I’ve lived long enough to see dozens of them rise and fall. I like bohemians. One thing I’m really interested in is whether we can still do bohemians now. Has the mechanism of recommodification become so fast and so sophisticated that we will never have anything like punk again? That scene in Seattle that they called grunge – it took two weeks to go from the streets of Seattle to the runways of Paris. The machine has never worked more quickly, and it killed it. It always kills it. It took about a year and a half for them to recommodify punk, in 1978, and it took them about two and a half years to do it to the hippies. When they did it to the hippies was when they actually invented the mechanism that does it, and it’s just been getting faster and more efficient all the time. I don’t know if we’re going to be able to have scenes like that anymore. **Is cyberpunk going the same way?** I never really bought into the idea that there was such a thing called cyberpunk... It was a funny drifting idea. I think what the word means today is another flavour of popular culture, so you can say, “did you see that video, it’s kinda cyberpunk.” Or you could say, “those are really cyberpunk trousers”. People would know what you meant. But I think that’s all you can really do with it these days. **Is it important as a writer to draw influences from contemporary culture?** When I’m writing these books, I become a major magazine addict. When my newsagent sees me coming, he gets a huge smile because I’ll buy hundreds of dollars worth of magazines, almost at random, and haul them home and start flipping through them, just looking for stuff, for texture, for things I can use. **In your previous books, before *Idoru*, the reality seemed to be very different.** *Neuromancer* is probably set around 2035, *Virtual Light* is probably set around 2005\. It’s really our world with a lot of knobs turned up. I did that deliberately because I find it challenging and also I wanted to get away from the idea that what I’m doing is the traditional and supposedly predicative SF thing. When I wrote *Neuromancer* I had no Internet and no World Wide Web to extrapolate from, when I wrote *Idoru*, the web was there so I had something to base things on. I think that’s the difference. **Is it strange to have reality catching up with you?** I think that what is eventually going to happen – given that the world has become such a drastic science fiction scenario in its own right, and seems to get more so everyday day – is that I’ll be able to write a naturalistic mainstream novel that describes the real world. It will have exactly the texture of a William Gibson novel. But it won’t have to be science fiction, but it will feel like because so much of the world we live in today feels exactly like science fiction. **In the opening pages of *Idoru* you mention images of Kowloon Walled City and how important they are to you. What was so special about the photographs?** \[RyĆ«ji\]Miyamoto is a Japanese photographer who usually photographs ruins. He went into the Walled City and cut a deal with the heroin dealers who actually ran the place and got sections of it pretty much cleared out. He then shot black and white, incredibly slow exposures that might take two or three days. These pictures are so staggeringly evocative – it’s Blade Runner squared. They’re just fabulous. They stuck with me for years and I wound up buying all of the remaining stock of a small collection. I bought out the Japanese edition of his work, and I’ve been giving these books to friends for years. I think I’m down to a single one now. I always wanted to find a way to work with that material and those photos also inspired the bridge environment in *Virtual Light*. **The book also features a Tokyo that has been rebuilt after a massive earthquake, which is based on fact. Is it important blend reality with fiction when you write?** I pride myself on airbrushing the gaps between reality and fiction as smoothly as possible. The super science fictional toilets that Chia keeps encountering and disliking in *Idoru* are real. The Japanese have pretty much all of those features. I love decontextualising things like that, or recontextualising them and creating a science fiction facade out of something that's really just a piece of late 20th-century hardware. **And that gives a sense of reality to the books?** I like the idea that two different readers would have very different responses to this technology. Someone who had been to Japan would recognise this as a high-tech Japanese toilet and someone else might think, “Oh Gibson, he’s got a wild imagination”. **One character in the novel also mentions putting out a negative mental field. There’s new technology being developed to this effect...** That I haven’t heard of. They’re working on that? **Sony Research Labs are doing some work. Is it something you could see happening in the future?** Well, I don’t know, the future is wide open... I don’t like to say that anything is impossible. I love the idea that Sony is working on machines that produce negative mental fields, that’s very *Gibsonian*. **One of the main themes in *Iduro* is fame. In the last 12 years your lifestyle must have changed enormously. Has that been a big influence on the book?** I’m very lucky because I’m a writer – the level of celebrity that writers receive is very low compared to sort of celebrity that a rock star or film star has. In the last 10 years, I’ve met rock stars and film stars, so really this book comes from observation of real celebrities than it does from anything I’ve experienced myself. **There is also reference to the view from Bono’s house. He’s a rock star that you know at this stage, and fairly familiar with?** Yeah, well, he’s one. I’ve met a few. There’s rumoured to be a curse on rock and roll in science fiction books – none of them have ever done very well, so I wanted to stay away from trying to depict the music. I wanted to depict that sense of the machine that surrounds it. I wanted a rock star who has security men and accountants and managers and three million other people working for him. **The whole cyberspace thing almost being not a revulsion from the body, but in a way distancing yourself from it. It’s quite a puritan thing, really. Is that something that is quite consistent in your writing?** The take on of cyberspace in *Neuromancer* actually came from a reading of DH Lawrence that a professor of mine championed in university. He talked about that Lawrence mind-body dichotomy and what was essentially wrong with Western culture. In *Neuromancer* I think it’s actually put forward as a critique of something we do with our culture. I am no longer sure that’s what I think that is actually happening. The way the Internet is going is very different from anything I suggested in *Neuromancer*. **On the issue of the direction of the Internet, the whole corporate take-over bid for the Internet, do you think the Internet could be the Big Brother scenario of the future, and the whole idea of democracy on the Internet could disappear?** If the Internet becomes top-down hierarchical in the way broadcast television is top-down hierarchical, it won’t be the Internet anymore. It will be something else; at that point it’s going to stop evolving. Actually, I don’t think that can happen. I’m hoping that it’s nature prohibits that. **The whole democracy side of it is very important to you as well: not being elitist, not bering only available to the wealthiest section of society.** Anything that increases ubiquity of the Internet is a good thing. There’s talk of a $100 Nintendo-style box that you stick on top of your television set and it turns your box into a dedicated web browser, and I think it is definitely a step in the right direction. As long as computers cost the price of a small used car, this stuff can only spread so far. I think market forces will drive the price of computers down. I think one day they will give away computers to encourage the sale of software. **That doesn’t mean you’re guaranteed access to it either, it just a way of getting there, but it can still become quite elitist. Do you think it could become feudal with the big companies in control?** I hope that it doesn’t become neo-feudal. It kinda delights me that big companies haven’t figured a way of making real money out of this stuff. **You celebrate the culture of the hacker – are they important? What are their relevance?** *Neuromancer* actually predated the culture of the hacker. I have to say I am not a champion of random vandalism. My son downloaded a Macintosh virus last week, this Trojan horse that ate his computer, that cost me a great deal of money. **In terms of immortality, people like David Zindell are writing about webware and downloading personalities onto computer chips. What is your attitude on this whole concept?** I’ve always found the downloading/immortality thing as vaguely laughable. I suspect people who download themselves will wind up running chip frying machines in the 23rd century. **In terms of your capacity to anticipate the future, have you thought you would have been better off designing these products you write about? You would make more money than writing...** I actually have a lot of fun in *Idoru*, more or less deliberately spinning out a lot products that I would like to see designed. I’ve loved to have a virtual Venice; I would happily accept one from the first software company that puts it together. *This interview has been edited and condensed for clarity.* | SEED | #8313 | | ---------- | --------- | | DATE | 24.04.25 | | PLANTED BY | WILL ROWE | ### We’ve Never Needed Sci-Fi More URL: https://www.protein.xyz/weve-never-needed-sci-fi-more/ Last updated: 2026-07-08T00:07:31.000Z I’m still reeling from my first trip to Japan. Among many unforgettable experiences, to see Tokyo all lit up at night, up close and personal, triggered something deep in my Gen X sci-fi nerd soul. For someone who’s grown up on *Blade Runner*, William Gibson and *2000AD*, the neon sprawl and kanji characters are kind of like a musical chord that echoes throughout every idea of what “the future” was meant to be. It still looks like the future, too, no matter how much of a clichĂ© it may have become. But the strange thing is, if you look closer there’s an awful lot of what feels like anachronism. Alongside the bright lights, slick infrastructure and gigabit wifi, there’s a lot of make-do-and-mend, a lot of home-laminated handwritten signs, gaffer tape, fax machines, CDs: technologies that serve a specific purpose perfectly well, so why *would* you replace them? Add to that the ubiquity of [older traditions](https://www.protein.xyz/techriolage/) still – the street corner shrines, folk figurines, celebrations of the cherry trees – and, to dazed Western eyes at least, it feels like a constant flux of past, present and future all at once. This came soon after Protein had asked me to put some thoughts down based on a conversation I’d started in [SEED CLUB](https://www.protein.xyz/contribute/), titled [*We’ve Never Needed Sci-fi More*](https://forum.protein.xyz/t/weve-never-needed-sci-fi-more/436?ref=protein.xyz). It had been prompted by frustration that tech bros like Thiel, Bezos and, most egregiously, Elon Musk were claiming to be inspired by science fiction, but appeared to be profoundly misreading what they most wanted to champion. That’s not a new observation, indeed it’s already become a truism via the likes of [Tom Gauld’s New Scientist cartoon](https://myjetpack.tumblr.com/post/719926566454427648/my-cartoon-for-the-latest-issue-of-new-scientist?ref=protein.xyz), and [Alex Blechman’s “we have created the Torment Nexus” tweet](https://knowyourmeme.com/memes/torment-nexus?ref=protein.xyz) from 2021\. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/image-8.png) **Credit:* [**Tom Gauld*](https://myjetpack.tumblr.com/post/719926566454427648/my-cartoon-for-the-latest-issue-of-new-scientist?ref=protein.xyz) *for New Scientist* But the sci-fi failings of the *broligarchs* is not just in their building of dystopias, which they’d likely be doing whatever they read. There’s something deeper in, for example, Musk’s inability to see the communitarian message of Iain M. Banks or the absurdist satire of egotism in Douglas Adams that suggests a) he’s engaged about as deeply with those texts as he has with the video games [he gets other people to play for him](https://gizmodo.com/elon-musk-admits-to-paying-people-to-play-video-games-for-him-2000552872?ref=protein.xyz#:~:text=In%20a%20DM%20exchange%20on,doing%20it%20so%20it's%20fine.), and b) we who love those and other great sci-fi works need to be shouting about their qualities from the rooftops. As others in SEED CLUB were quick to point out, there’s sci-fi, and then there’s *sci-fi.* There’s subversive stuff that prepares us for the present moment, like the mighty [Octavia Butler](https://en.wikipedia.org/wiki/Octavia%5FE.%5FButler?ref=protein.xyz) (who wrote about LA wildfires and predicted a violent “Make America Great Again” president back in the 1990s) or [Doris Lessing](https://en.wikipedia.org/wiki/Doris%5FLessing?ref=protein.xyz), or the ribald satire of *Judge Dredd* or *Transmetropolitan*. There’s “hopepunk” and “solarpunk”, subgenres explicitly aimed at imagining better, sustainable futures, which have entire communities dedicated to them. But there’s also plenty that plays into the stereotypes: phallic rockets, Great Men on heroic adventures, technological leaps forward and all the other tropes that appeal to ambitious and domineering child-men. And spectacle sells: witness how Villeneuve’s noisy, crass take on *Dune* hit the mainstream, while bona fide modern sci-fi masterpieces on TV, like *The Expanse* and William Gibson adaptation *The Peripheral,* remain cult favourites. As I mulled all this over, I thought too of music. Having had a 1990s adolescence I came of age bathed in techno, drum’n’bass, Autechre; I avidly absorbed [Kodwo Eshun’s conception](https://www.goodreads.com/book/show/423972.More%5FBrilliant%5FThan%5Fthe%5FSun?ref=protein.xyz) of musical works as “sonic fictions” in their own right, and wondered where that focused sense of futuristic vision had gone as genre melted down in the glut of availability of the 21st century. I knew progress and a sense of dreaming of the future hadn’t disappeared but it became much less tangible in the flux. Then, on my flight to Japan, I read a new book, [*Songs in the Key of MP3*](https://store.whiterabbitbooks.co.uk/products/songs-in-the-key-of-mp3?ref=protein.xyz) by Liam Inscoe-Jones, which traces the lives and influences of influential contemporary artists: DevontĂ© Hynes (of Blood Orange), FKA Twigs, Oneohtrix Point Never, Earl Sweatshirt and SOPHIE. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/image-9-1.png) This book covers a lot of ground, but a key thing it keeps coming back to is how these artists mine familiar tropes of the past as a kind of “unfinished business”, and create new presents – and, yes, futures – from this. So not only do SOPHIE and Oneohtrix Point Never inject explicitly sci-fi, avant garde tropes into the pop mainstream but they, and the other artists, are in fact doing imaginative futurist dreaming as radical as anything 4Hero or Carl Craig did in the 1990s. _This post is for paying subscribers only._ ### Recommended Listening URL: https://www.protein.xyz/recommended-listening/ Last updated: 2025-04-17T09:28:30.000Z ### [**HWY by Jianghu YT**](https://www.youtube.com/watch?v=Nl6woyChkmY&ref=protein.xyz) *Recommended by* [*Lucy Aldous*](https://www.linkedin.com/in/lucy-aldous/?ref=protein.xyz) For me, the best songs are the ones I want to play again as soon as they end. I’m not sure how many times I’ve played this song since I first heard it on an old Soup to Nuts w/ Anu & M.I.C. ([SOUP TO NUTS W/ ANU & M.I.C 22nd August 2023 | Listen on NTS](https://www.nts.live/shows/soup-to-nuts-anu/episodes/soup-to-nuts-anu-22nd-august-2023?ref=protein.xyz)) a few weeks ago – but it’s been a lot. Listening to this feels like swimming in a deep, inky blue ocean at night – without any of the fear that might normally come with it. The sound is expansive, deep, melancholic. ### [**WED 21 by Juana Molina**](https://www.youtube.com/watch?v=e0A3wkGK3mM&ref=protein.xyz) *Recommended by* [*Jon Jacobsen*](https://www.instagram.com/jon%5Fjacobsen?ref=protein.xyz) Spring is here and Juana’s sound makes me think – this must be how flowers feel in bloom: jumpy, cheeky and full of colour. Her sound palette is unique, and she’s one of those rare artists whose albums somehow keep getting better with each release. You can sing along without overthinking a word, since it’s all joyful gibberish anyway. ### [**Enchanted by Larry Heard**](https://www.youtube.com/watch?v=ZPhrxJ5e48Y&ref=protein.xyz) *Recommended by* [*Allison Fonder*](https://www.linkedin.com/in/allisonfonder/?ref=protein.xyz) Larry Heard is one of my favourite artists of all time. Did you know he recorded *Can You Feel It* and *Mystery of Love* (two songs that essentially kicked off the deep house genre) within just three days of buying his very first synthesiser and drum machine? He's a genius. I’m always digging for more from him, and I love this tender deep cut. ### [**Can**](https://www.youtube.com/watch?app=desktop&v=e6TWox9nQuo&ref=protein.xyz)**’**[**t Stop by FKJ featuring Little Dragon**](https://www.youtube.com/watch?app=desktop&v=e6TWox9nQuo&ref=protein.xyz) *Recommended by* [*Kurston Melton*](https://www.linkedin.com/in/kurstonmelton/?ref=protein.xyz) Anything Little Dragon touches feels so lush and dreamy. Now that it's springtime in New Orleans, I’ve been cruising through the city with the windows down and this song on full blast. ### [**Ziu Ziu (Reprise) by DJ Narciso**](https://www.youtube.com/watch?v=hXCdyXZcIkA&ref=protein.xyz) *Recommended by* [*Andy McAllister*](https://www.instagram.com/theandymcallister/?ref=protein.xyz) After recently spending a weekend at SĂłnar Festival in Lisbon – where the spotlight was on the city’s local electronic scene – I thought I’d do the same. DJ Narciso is a member of the RS Produçáșœos crew, and this track is the opener of his first solo full-length album, *Diferenciado*, recently released on the PrĂ­ncipe label. On the album, he evolves the Batida sound that both the production group and label are known for into more experimental territory. This track has motion and energy, underpinned by an undefinable but ever-present sense of unease. It’s only upon further listening that it becomes evident although the track is rich in rhythm, it is almost entirely devoid of drums. Instead, the rhythms are presented through interlocking fragments of chopped vocals, insistent clave patterns and a lolloping sub-bass line. The track not only sets the mood for the rest of the album, but also maps out what this evolving music scene is capable of. ### [**Camel Walk by Memphis Electronic**](https://www.youtube.com/watch?v=sktYTuTyAak&ref=protein.xyz) *Recommended by* [*Riccardo Trabattoni*](https://www.linkedin.com/in/riccardo-trabattoni/?ref=protein.xyz) I first stumbled across *Camel Walk* while listening to *Inoxydable* – Sasham’s immaculate monthly transmission of French pop and rock from the 60s to the now – on LYL Radio, where every track feels like it’s been pulled from some imaginary jukebox flickering in a Lynchian backroom. And *Camel Walk* hit me like a brick: direct, minimal, noisy in a way that feels purposeful. It thumps and hisses with that same haunted romance you find in Suicide’s early recordings – Alan Vega and Martin Rev in a dive bar sĂ©ance. The track is a cover, originally by The Ikettes in 1964, but here it’s recast in Memphis Mao’s (to the registry Didier Balducci) unmistakable voice – grimy and raw, yet elusive. The song is part of his first solo LP *One+One=One*, a lo-fi odyssey of 18 tracks that shuffle between trash-glam, proto-punk and slow-burning ballads that sound like they were recorded in a living room, in the middle of the night – probably just what happened. A raw, unfiltered piece of work that feels more like a diary than a record. You don’t listen to it; you let it haunt your living room for a while. ### [**calvin/haris by ULTRA TWO**](https://ultratwo.bandcamp.com/track/calvin-haris?ref=protein.xyz) *Recommended by* [*Joe Muggs*](https://www.linkedin.com/in/joe-muggs-251b50a/?ref=protein.xyz) This is the benefits of real world, never-mind-the-algorithms discovery... currently on my first ever trip to Japan with the family, my wife scoured local Subreddit for music recommendations and the first and only venue I made contact with turned out to be the incredible Tangle in Shibuya, run by partners Michael and MIO, who both host and play deep, intense, abstract music on beautiful speakers in their beautiful space five nights a week. ULTRA TWO is Michael's music duo, an incredible beyond-genre melding of mad glitches and dreamy songcraft. And, after lots of to and fro via Google Translate, [they let me DJ](https://www.mixcloud.com/joemuggs/joe-mugs-at-tangle-5th-april-2025-part-1/?ref=protein.xyz)! ### [**BB by Tim Bernardes**](https://www.youtube.com/watch?v=DkVCb-81KFU&ref=protein.xyz) *Recommended by* [*LuĂ­sa Bartz*](https://www.linkedin.com/in/bartzluisa/?ref=protein.xyz) This is a song called *BB* (like baby) by Brazilian musician Tim Bernardes. It’s from his latest solo album, *Mil Coisas InvisĂ­veis*. He’s also in a band (O Terno). I love that he’s part of a movement of new voices in MPB in Brazil. We have Tom Jobim, VinĂ­cius de Moraes, Chico Buarque, Caetano Veloso, Gilberto Gil, Maria BethĂąnia, but all of these geniuses are getting old (or are no longer with us). I think Tim Bernardes mixes traditional chords with a modern touch very well and has set his song with lyrics that seem to speak to many young adults living in downtown SĂŁo Paulo. ### [**NANA フăƒȘăƒŒă‚Żç‰ˆ by AKRIILA**](https://www.youtube.com/watch?v=zhbez6OpfkI&ref=protein.xyz) *Recommended by* [*Valentina Palange*](https://www.linkedin.com/in/valentina-palange/?ref=protein.xyz) I’m someone who dabbles in a lot of different genres, always exploring something new. Lately, I’ve been listening to a lot of music in Spanish – maybe it’s my way of getting into that summer mood early. What’s really been bringing me joy is neo-perreo, a subgenre that evolved from reggaeton. It’s funny because I never used to like reggaeton probably because of the themes and all that macho energy – but neo-perreo feels different. It’s all about free self-expression, often featuring women rapping over experimental yet sensual beats. (Hello, RosalĂ­a fans!) It’s kinda dirty in the best way – this wild fusion of Latin grooves with electronic influences, full of digital culture and underground vibes. My brain honestly short-circuits a little when I hear it, and I love that! One artist who’s really growing on me is AKRIILA, a queer Chilean trap artist in her early 20s, rising out of the country’s Estallido Social. She’s super cool... ### [**Mestaneyak by Aziza Galal**](https://www.youtube.com/watch?v=ISY3Z1ja1Mw&ref=protein.xyz) *Recommended by* [*Christina Fakhry*](https://www.instagram.com/christinafakhry/?ref=protein.xyz) It may be over four decades old but *Mestaneyak* (Waiting for You) by Moroccan diva Aziza Galal remains one of the best Arabic songs ever made, and not just in my opinion. Composed by Egyptian composer Baligh Hamdi and recorded in Cairo, the love song propelled Galal to the forefront of the music scene after its release, met with popular acclaim and topping the charts across several Arab countries. Two years later, the acclaimed singer retired at the height of her fame and moved to Saudi upon her marriage, leaving Mestaneyak as her prime contribution to Arab music heritage. Since then, the song has been covered many times by renowned singers and amateur talent show contestants alike. It tackles themes of love and longing with incredible elegance, brought to life by Galal's angelic voice. A true timeless masterpiece. I randomly remembered the song a couple weeks ago so I searched for it on YouTube and indulged in rediscovering its beautiful melody. Needless to say it was stuck on replay for days. ### [**You Got Time and I Got Money by Smerz**](https://www.youtube.com/watch?v=LzEzE3cpuvg&ref=protein.xyz) *Recommended by* [*Sophia French*](https://www.linkedin.com/in/sophia-il-french/?ref=protein.xyz) A woozy, deliciously understated song from Norwegian duo Henriette Motzfeldt and Catharina Stoltenberg that is both kitsch and graceful. Cheeky lyrics lounge across an alluring tone, “Baby, can I see you naked? (please) / Even though I love how you dress”. As it plays, frames from a 1970s school dance click across my mind – puffy sleeves, satin sashes and charged gazes. Catharina’s voice glides over wistful strings and sultry drums, her deadpan delivery charming and wry. There’s a nonchalance to the track which only adds to its appeal. The single forms part of Smerz’s sophomore LP *Big city life,* which will be released in May via Escho, the label Astrid Sonne, Fine and Molina also call home, and that is central to the off-kilter, enchanting alt-pop sound Copenhagen is becoming famous for. --- ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Recommended-Listening--Podcasts-.gif) ### [**Mindful Stoicism**](https://dynamic.wakingup.com/pack/PK51EF7?ref=protein.xyz) *Recommended by Jon Jacobsen* When I’m not building campaigns or brand strategies, I guide creatives in transition, turning their fog into frameworks, realigning their careers with clarity, direction and something deeper than just online performance. One tool that's helped me (and them) reframe chaos into clarity has been this podcast by psychotherapist Donal Robertson. It's a sharp, grounded podcast housed in the *Waking Up* app, mixing ancient philosophy with emotional intelligence, without the fluff. It taught me to reframe uncertainty as opportunity in a deeply human way, and nudged me to adopt stoicism as a daily practice. The app is paid, but you can apply to scholarships and it's worth every minute. ### [**Today in Focus**](https://podcasts.apple.com/gb/podcast/adolescence-what-teen-boys-really-think-of-girls/id1440133626?i=1000701506143&ref=protein.xyz) *Recommended by Lucy Aldous* The Guardian’s *Today in Focus* podcast takes its listeners “behind the headlines”. Its recurring hosts Michael Safi & Helen Pidd go deep on the stories they cover, bringing in personal accounts where relevant. The episode on *Adolescence: what teen boys really think of girls, influencers and porn* has stayed with me since I listened to it last week. We’ve all been talking about Adolescence since it came out, and personally it made me realise how little I know about how it is to be a young person today. Host Helen Pidd talks to five teenage boys at a sixth form college in Manchester, highlighting that it’s their voices that have been missing from the debate so far. This brings real-life context to the subject: they chat about how their peers are afraid that people might take a photo of them at any time, “laddish” culture at school, Andrew Tate’s bait videos, their lack of role models and about what masculinity means to them. I’d recommend this to anyone keen to know more about the topic. Whilst the reality is bleak, these discussions offer some hope for the future. ### [**Back from the Borderline**](https://podcasts.apple.com/us/podcast/back-from-the-borderline/id1576242501?ref=protein.xyz) *Recommended by Allison Fonder* This podcast is a more recent discovery for me and it's a little hard to define. It delves into mental health through the lens of spiritual and mythological lore, digital technologies, pop culture, etc, delivered in the form of an incantation or poem. The episode called *i miss who i was before the internet knew me* hit the nail on the head as to why today's version of the Internet, despite all it offers, has us longing for more. ### [**The MagCulture**](https://podcasts.apple.com/gb/podcast/the-magculture-podcast/id1133571338?ref=protein.xyz) *Recommended by Kurston Melton* I'm an avid indie magazine collector. I've learned so much about my favourite publications and found new recommendations. ### [**Doing Music**](https://podcasts.apple.com/gb/podcast/doing-music/id1745100474?ref=protein.xyz) *Recommended by Andy McAllister* This podcast, produced by Ableton, is a series of conversations between host Craig Schuftan and a range of guests, mostly music producers from a range of genres and backgrounds. Although this podcast is facilitated by the production software maker, rather than being overly technical in nature, the interviews focus on the mindset and process of creating music. Schuftan’s humble and inquisitive style of questioning draws thought-provoking answers from his guests and makes a podcast that will appeal to anyone interested in music and creativity. Start with the Gavsborg interview, then enjoy the remaining 15 episodes in the show’s first season. ### [**Doomscroll**](https://podcasts.apple.com/gb/podcast/joshua-citarella/id1513817688?ref=protein.xyz) *Recommended by Riccardo Trabattoni* A friend dropped this gem in a conversation and I’ve been living inside it since: *Doomscroll* by Joshua Citarella, a kind of longform therapy session for anyone who's ever fallen down a cultural YouTube rabbit hole and come out the other side asking deeper questions. Citarella – a visual artist and internet culture ethnographer of sorts – sits with guests to dissect the undercurrents of our digital lives, from meme economies to the death of subculture. To me, the real standout is the episode with Matty Healy of The 1975\. Across nearly three hours, the two dissect everything from the commoditisation of counterculture to why the elite have stopped caring and giving back to arts and society (and how we all feel it). It’s messy, brilliant, vulnerable, occasionally unhinged – and precisely because of that, completely riveting. As @bridgebop put it best in the comment section under the video, “I could probably listen to AT LEAST another 2-3 hours of this.” ### [**Drowned In Sound**](https://podcasts.apple.com/gb/podcast/drowned-in-sound/id1037405920?ref=protein.xyz) *Recommended by Joe Muggs* I don't have much mental bandwidth for podcasts but I do always make sure to check in on *Drowned In Sound* for unflinching looks at the problems facing grassroots music and the people fighting for it, and [*No Tags*](https://notagspodcast.substack.com/) for, well, very much the same thing but with a much more rave scene focus. Both fighting the good fight! ### [**Radio Ambulante**](https://podcasts.apple.com/us/podcast/mi-abuela-es-un-meme/id527614348?i=1000647197840&ref=protein.xyz) *Recommended by LuĂ­sa Bartz* I chose to put something in Spanish because I think more people can understand it than in Portuguese, and it also has an English transcript. *Radio Ambulante* is an NPR podcast that tells stories about Latin American characters. They are curious, different, exciting, or even common stories – that remind us of the richness and cultural similarity of Latin American countries. ### [**Design Emergency**](https://podcasts.apple.com/gb/podcast/design-emergency/id1655108265?ref=protein.xyz) *Recommended by Valentina Palange* I love *Design Emergency* by design curator Paola Antonelli and design critic Alice Rawsthorn. I discovered it after reading their book by the same name, which was gifted to me. I discovered so many cool and inspiring projects that really give me faith in people who are building a better future. I never thought design could be so deeply interconnected with climate change, human rights, and other social, political and ecological causes. It’s so much more than a visual tool and I really enjoy the interviews because they are highly educational and invite experts from design, engineering, science etc who are often overlooked (and I love a good story highlighting underrepresented people doing cool stuff). I always realise how wildly creative we can be and it’s so encouraging to see people using that for the greater good and collective liberation. I’m generally quite a pessimist when it comes to my views on the future of human beings and society, but I’m also very happy to see real-world examples of things that show me otherwise! ### [**Lucky Boy**](https://podcasts.apple.com/gb/podcast/lucky-boy-tortoise-investigates/id1590561275?ref=protein.xyz) *Recommended by Sophia French* I’ve become consumed by almost every podcast Tortoise has put out. *Dangerous Memories* and *Hoaxed* particularly interested me because of the way they probed into power dynamics, how plastic our beliefs can be and the sharp, persistent impact of manipulation. *Lucky Boy* is a story which continues the investigation into these themes. In the four-part series, we learn that Gareth, 14, begins a relationship with his 27-year-old teacher, Sally Anne Bowen. At the time, he felt on top of the world, but her abuse, and the failure of the school to prevent or even recognise it, has far-reaching ramifications. Hearing Gareth speak, his acute emotional intelligence is striking. He prefaces and edits his thoughts as he speaks, emphasising the internal torment he feels between his child and adult understanding of what happened to him. Chloe Hadjimatheou is sensitive with Gareth and all he has endured, while definitely confronting the apathy and denial from teachers who knew what was happening and chose to look away. Even in the present day, when Chloe gives ex-teachers and classmates the opportunity to admit simply their awareness of the situation, they quash any such suggestion. Whether out of fear or disregard is not determined. It has taken immense courage for Gareth to share his story and he deserves to be heard. | SEED | #8311 | | ---------- | -------- | | DATE | 17.04.25 | | PLANTED BY | PROTEIN | ### Cringe = Sublime URL: https://www.protein.xyz/cringe-sublime/ Last updated: 2026-09-03T11:13:02.000Z > “*A sensibility is almost, but not quite, ineffable. Any sensibility which can be crammed into the mould of a system, or handled with the rough tools of proof, is no longer a sensibility at all. It has hardened into an idea
*” – Susan Sontag, *Notes on 'Camp'* (1964). I’m a big fan of ineffable sensibilities as a framework for research. After wrapping up my deep dive into the “iconic” as a self-sustained genre in art, fashion and culture – which culminated in the first issue of [*Bagmag*](https://www.instagram.com/bagmag.official/?ref=protein.xyz) (“a teen magazine for adult readers,” as I like to call it) – I started thinking: what makes things truly memorable? My top contender was cringe. The sublime followed soon after. Being alive is sublime, and nothing makes you feel more alive than experiencing cringe. Does that make cringe equal to the sublime? Cringe is a kind of enigmatic superpower. It’s uncomfortable, sure – but not inherently bad. In some cases, it even brushes up against the sublime. As with many so-called opposites (see the [horseshoe theory](https://en.wikipedia.org/wiki/Horseshoe%5Ftheory?ref=protein.xyz)), sometimes the only real difference between them is timing. I decided to trace how cringe fuels cultural production and where, along the way, it might tip into the sublime. Before looking at specific examples (if specificity is even possible here), and taking a cue from Susan Sontag’s advice on describing sensibilities in words, here’s an incomplete set of notes outlining the codependent relationship between cringe and the sublime: 1. Cringe has been classified left, right and centre. For the sake of argument, I’d boil it down to this: a strong emotional response to the recognition of a failed attempt. Nothing sublime about that, is there? And yet, cringe is omnipresent. It moves in different directions, carries different shades ([ContraPoints](https://www.youtube.com/watch?v=vRBsaJPkt2Q&ref=protein.xyz) and [Maybe Baby](https://haleynahman.substack.com/p/207-the-cringe-matrix) references here). _This post is for subscribers only._ ### New Institutions, Squad Energy and Networked Spirituality URL: https://www.protein.xyz/other-internet/ Last updated: 2026-09-03T11:13:22.000Z To celebrate the release of their new book — [*Other Internet 2018-2024*](https://metalabel-6hc2.metalabel.com/other-internet-book?variantId=1&ref=protein.xyz) – we hosted a collaborative workshop led by [Toby Shorin](https://tobyshorin.com/?ref=protein.xyz), [Laura Lotti](https://lotti.xyz/?ref=protein.xyz) and [Sam Hart](https://hxrts.com/?ref=protein.xyz). For those unfamiliar with [Other Internet](https://otherinter.net/?ref=protein.xyz), they’re on a mission to better understand how digitalisation shapes our minds, societies and economies – and to figure out how we can all use new media technologies for good. Think of them as curious explorers charting a path toward a future where tech works for people, not against them. As a research collective, they recognised the significance of these new models, and became both a leading participant and a keen observer of Web3’s institutionally disruptive technology scene, generating a body of work and ideas that have permeated contemporary discourse, including: [squad wealth](https://otherinter.net/research/squad-wealth?ref=protein.xyz), [the lore zone](https://otherinter.net/research/lore?ref=protein.xyz), [public goods funding models](https://otherinter.net/research/positive-sum-worlds?ref=protein.xyz) and [headless brands](https://otherinter.net/research/headless-brands/?ref=protein.xyz) (which was the inspiration for our [permissionless brands](https://forefront.mirror.xyz/hFDYc12LjDapGPrIdNT6AGYbrFYZIgxSwhPXheBwl3s?ref=protein.xyz) piece). The decentralised non-profit have a knack for decoding the new behaviours resulting from these new technologies as well as creating frameworks that help people thrive in today’s hyper-connected world. As old-school institutions take a backseat to networked publics, digital communities and crowdsourcing magic, the Open Internet believes it’s time to dream up fresh prototypes for how we gather, organise and create together. Back to the launch last night: we had 50+ people join us for a 90-minute sense-making workshop charting our relationship to the Internet and Internet culture, as well as the existential narratives of this period that we all lived through together – though likely experienced in different ways. Below are some of the key takeaways. --- ### Laura Lotti ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/OTHER-INTERNET-BOOK-LAUNCH--1--2.jpg) > At the beginning, there seemed to be high hopes for the Internet – a lot of awareness around how social media isn't really serving us, and actually contributes to the homogenisation of culture, especially Internet culture. Those hopes were shaped by things like research and maybe even the launch of Ethereum back in 2016. > Then, a few years later – maybe around the time of COVID – things got murkier. The fog of the pandemic made it really hard to make sense of what was happening. There was Zoom fatigue, Discord overload and so on. But at the same time, Web3 started making some of those early hopes feel real. People talked about connecting more deeply with others – amazing people from all over the world – in ways that maybe were possible before, but became more common or visible during that time. COVID, of course, pushed everyone online, which probably increased those kinds of possibilities. > Now, looking at the present, we’re noticing a return or maybe a new take – on the idea of the *artisanal* website. Someone mentioned how they’re putting care into creating something unique, handcrafted, even bespoke. > We’re still hopeful – but now it feels like that hope isn’t so much placed in technology or the economy. It’s more in people, and in creating the future we want to see, together, collectively. ### Sam Hart ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/OTHER-INTERNET-BOOK-LAUNCH-1.jpg) > Some of the big things we talked about at the beginning were the rise of influencer culture and this shift from people just posting casual Instagram stories – like what they had for breakfast – to more formalised roles, like brand ambassadorships toward the end of that period. > In the background of all this, we had major political shifts – like Trump getting elected for the first time – and a growing politicisation of the Internet, especially with movements like #MeToo. I’d say those were kind of the defining moments from a few years ago. > Then, in the middle of all that, the pandemic really punctuated things. It intensified so much of the online experience. We saw the rise of Twitch streaming, and a more deeply embedded gamer aesthetic or vibe – sort of an “area code” of the Internet. NFTs also came up – Internet-native objects, basically – so we started to see this Internet-native lifestyle forming around those things. > Toward the more recent end of the timeline, AI really started to break out into consumer products. At the same time, there’s been a lot of fatigue around being online so constantly, and a bit of a pushback against that. We’re seeing the rise of niche or hyper-niche Internet cultures. And interestingly, there’s also a return to long-form content, which felt like a full-circle moment. > Another thing that came up was the rise of leisure culture. We also had a brief discussion about class dynamics and the dichotomies that emerge around who gets to participate in these cultures of leisure. ### Toby Shorin ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/OTHER-INTERNET-BOOK-LAUNCH--2-.jpg) > So in ours, there was some reflection on things that happened even before 2016\. We talked about different tech trends from that time – like chatbots, crowdfunding and even earlier things like the maker movement. Internet entrepreneurship back then was approached with a certain level of naivety. People weren’t really aware yet of the “you are the product” aspect of Web2 business models. > Then from around 2018 onward – with the rise of the tech lash, GDPR and growing awareness around data ethics – there was this sense of lost innocence. It felt like a turning point, a kind of “reclaim the Internet” reaction. That energy extended into the COVID era, with the rise of NFTs and DAOs. These were seen as attempts to use crypto tech to reclaim some of the early Internet vibe, and to create more intentional spaces for cultural production. > So, yeah, there was definitely a kind of “lost innocence” moment in our timeline. More recently, the themes we talked about lined up with what others have mentioned – like the rise of AI and the overproduction of content. There was this idea of “grift-maxxing” or “nihilistic attention farming”. It feels like everyone’s got a Substack now, everyone’s pumping out AI content, all scrambling to grab their little piece of attention in what feels like an oversaturated content environment. And in that context, the sense of hopefulness seems to have really bottomed out – at least that was the vibe in our group’s timeline. > That said, I can definitely see some overlap with the more hopeful aspects others mentioned – like in Laura’s group. In our version of these timelines, we felt like there were three distinct moments in the history of the “Other Internet”. A closing comment from one of the participants nicely summed up the session as well as the importance of Other Internet's contribution to Internet culture: > "It's like prototyping something and finding words for something that's superliquid and hard to grasp. No one is really doing it. And to see this in a bookshop is perfect. It's super important, so please keep on doing this!" You can find the full Miro board [here](https://miro.com/app/board/uXjVIFvrZfw=/?share%5Flink%5Fid=386100013007&ref=protein.xyz) and buy the book [here](https://metalabel-6hc2.metalabel.com/other-internet-book?variantId=1&ref=protein.xyz). | SEED | #8309 | | ------------ | -------------- | | DATE | 10.04.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | OTHER INTERNET | ### Competitive Wellness URL: https://www.protein.xyz/competitive-wellness/ Last updated: 2026-09-03T11:13:29.000Z [Arc Community](https://www.arc-community.com/?ref=protein.xyz) in Canary Wharf, London, is what happens when wellness gets a corporate makeover. It’s a space where relaxation is marketed like a luxury handbag, and where recovery feels less like a break and more like an achievement unlocked. According to their Instagram: "Arc is Designed for high performers, this space isn’t just about recovery. It’s about resilience. A moment to reset, refocus and stay at the top of your game. Wellness isn’t an extra. It’s the edge." In other words, if you’re not biohacking your way to peak performance, are you even trying? _This post is for subscribers only._ ### #716 | Other Internet, Fourth Spaces & Astrofuturism URL: https://www.protein.xyz/716-other-internet-fourth-spaces-astrofuturism/ Last updated: 2025-04-04T19:07:54.000Z We're hosting [**OTHER INTERNET**](https://otherinter.net/?ref=protein.xyz)'s book launch on **9th April.** It promises to be an informative, entertaining and interactive event, with the three founders discussing the ideas and ideals encapsulated in their first anthology that's being released on [Metalabel](https://otherinternet.metalabel.com/?ref=protein.xyz). You can [**register here**](https://lu.ma/t9hduins?ref=protein.xyz). Preparations are also underway for our inaugural [**BRAND BRIEFING**](https://www.protein.xyz/brand-membership/) on **1st May**. This 60 minute online session maps out the last six months of SEEDS in an easily digestible format — including in-depth case studies and expert analysis, as well as practical brand takeaways and useful resources. This is an essential event for organisations of all sizes to help you and your team uncover new opportunities, make better decisions and keep your brand relevant. [TELL ME MORE](https://www.protein.xyz/brand-briefing) --- ### [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [**Fourth Spaces**](https://www.protein.xyz/fourth-spaces/) by [Mariella Agapiou](https://www.protein.xyz/contributor/mariella/) As communities and their needs evolve, so do the spaces where it thrives. While traditional third places may be declining, a new concept is emerging: “fourth spaces” — a place where boundaries of home, work, online and community meet and dissolve. - [**Sean and Edmond**](https://www.protein.xyz/sean-and-edmond/) by [Protein](https://www.protein.xyz/contributor/protein/) We decided to get Sean Monahan and Edmond Lau together to see what they had to say about what's going on with the world right now. What follows is the unfiltered exchange (with links added for context) that spans the unswaggy valley and vibe shifts to the triad of capital, dark modes, Californian ideology, globalisation aesthetics – and more. Enjoy. - [**Astrofuturism**](https://www.protein.xyz/astrofuturism/)by [VictĂłria Oliveira](https://www.protein.xyz/contributor/victoria/) In recent years, society has witnessed a significant transformation in the portrayal of witches, wizards and the practice of magic in the media. Historically depicted as evil figures – mostly women, practicing sinister magic – these characters are now being reimagined in ways that challenge traditional stereotypes. - [**Dreamology**](https://www.protein.xyz/dreamology/) by [Emily Cook](https://www.protein.xyz/contributor/emily/) The promise of collective dreaming lies beyond its reflective power. Dreams offer a glimpse of the future. Dreams don’t just reflect what people say. They show what’s stirring at the edges of consciousness. Now, people understand them as an intuitive recognition of cultural changes. A kind of [overnight pattern recognition](https://pmc.ncbi.nlm.nih.gov/articles/PMC4700581/?ref=protein.xyz). - [**Is B Corp Worth It?**](https://www.protein.xyz/is-b-corp-worth-it/) by [Protein](https://www.protein.xyz/contributor/protein/) \[Paid Members Only) We’ve updated this SEED to include the recording and key highlights from our recent FORUM with [Lina Ruiz](https://www.linkedin.com/in/linamruiz/?ref=protein.xyz), the former Director of Sustainability and Social Responsibility at WeTransfer, [Sam Narr](https://www.linkedin.com/in/samnarr/?ref=protein.xyz), the CEO and Founder of Kibbo Kift Agency, and [Rosalind Holley](https://www.linkedin.com/in/rosalindholley/?ref=protein.xyz), the Director of Marketing, Communications and Campaigns at B Lab UK. - [**Flood The Zone**](https://www.protein.xyz/flood-the-zone/)by [Rupert Russell](https://www.protein.xyz/contributor/rupert-russell/) “One of the most salient features of our culture is that there is so much bullshit,” wrote Harry Frankfurt in his seminal 1987 essay [*On Bullshit*](https://www.amazon.co.uk/Bullshit-Harry-G-Frankfurt/dp/0691122946?ref=protein.xyz). He bemoaned the rise of the “bullshitter” as somebody who was not interested so much in promoting false truths, but as someone who had no interest in the truth. - [**Recommended Viewing**](https://www.protein.xyz/recommended-viewing/)by [Protein](https://www.protein.xyz/contributor/protein/) We asked some of our recent [SEED CLUB](https://www.protein.xyz/contribute/) members if they could recommend something to watch that could help nurture new ideas and perspectives. Their selections reflect a range of themes – from the dark undercurrents of power dynamics and political mythology to the beauty of raw, messy human choices and the value of imperfection in creativity. The list is diverse, yet all of these picks share a common thread: the importance of embracing flaws, challenging traditional narratives and exploring what it means to truly create and connect. --- ### [**SEED CLUB**](https://www.protein.xyz/contribute/) Below is a seek peek at what's currently germinating in [SEED CLUB](https://www.protein.xyz/contribute/) — our decentralised research community — so, if you'd like to plant some of your own SEEDS and see them featured on [Protein XYZ](https://www.protein.xyz/) and collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on live client projects, [**apply here**](https://www.protein.xyz/contribute/). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-14.16.06-1.png) --- ### [ARCHIVE](https://www.protein.xyz/) This month, we look back to our [**NEW SPIRITUALITY**](https://www.protein.xyz/new-spirituality-report/) report that was released in 2016 ... and based on it's opening statement, could have been written last week: > Spiritualism is nothing new, but now more than ever people are looking for new ways to seek fulfilment and reaffirm their sense of self in order to counter the demands of today. [**Paid Members**](https://www.protein.xyz/#/portal) can download the full 56 page report [**here**](https://www.protein.xyz/new-spirituality-report/), but below is a sample to give you a taste: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-14.37.08.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-14.37.51.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-14.38.05.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-15.00.06.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-03-at-14.40.58.png) --- ### [**CONTRIBUTORS**](https://www.protein.xyz/contributors/) A massive thanks to all our amazing contributors for showing up and sowing so many incredible SEEDS this month: **@victoria\_oliveira, @emilycook, @rrussell, joe\_muggs, @caro, @mariarubio, @the2noelle, @MAL, @MalenaR, @valentina\_p, @shikar, @COLETTE, @luisa\_ferreira, @janne, and @jannebaetsen** --- ### Astrofuturism URL: https://www.protein.xyz/astrofuturism/ Last updated: 2026-09-03T11:13:41.000Z In recent years, society has witnessed a significant transformation in the portrayal of witches, wizards and the practice of magic in the media. Historically depicted as evil figures – mostly women, practicing sinister magic – these characters are now being reimagined in ways that challenge traditional stereotypes. Modern narratives have shifted away from the “[crone archetype](https://www.allisonclarkintuitive.com/intuitive-insights/the-crone-female-archetype?ref=protein.xyz)” to present younger, more relatable characters with complex inner lives. This evolution reflects broader cultural changes and has contributed to the rise of movements like “[WitchTok](https://www.tiktok.com/tag/witchtok?lang=en&ref=protein.xyz),” a category-turned-subculture on TikTok where users share occult practices, tarot readings and spiritual insights. ### The Rise of #WitchTok TikTok has provided a conspicuous space for practitioners of esoteric traditions to share their own practices openly, breaking away from centuries of secrecy enforced by Christian persecution and retaliation. This digital subculture fosters education and propagation while allowing marginalised groups – such as women, Black and LGBTQIA+ individuals – to find empowerment through rituals and spells focused on protection and intuition. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Screenshot-2025-04-02-at-17.40.39.png) ### Feminist Reclamation Countless women – mostly “single women and widows,” according to the journalist Mona Chollet – have been accused of witchcraft and executed as a means of reinforcing patriarchal values. [Dr. Susanna Chamberlain](https://research-repository.griffith.edu.au/server/api/core/bitstreams/7027c3d0-886c-52e6-aaba-14c60f6c7790/content?ref=protein.xyz) has also written about the myth that put forward that women lacked souls, used as an excuse to justify their lack of autonomy and rights, resulting in an absent sense of identity: > “Where women were considered to have no souls, no capacity for rational thought, they were not considered to have selves and their lives were, consequently, often difficult. As women were considered to be incapable of reason, they were not allowed to be self-determining; they could not be permitted to make decisions for themselves, to be citizens or own property.” Feminist literature has since reclaimed pagan traditions as sources of empowerment. Books like [*Women Who Run With the Wolves*](https://www.worldofbooks.com/en-gb/products/women-who-run-with-the-wolves-book-clarissa-pinkola-ests-phd-9780345409874?ref=protein.xyz) by Clarissa Pinkola EstĂ©s and [*When God Was a Woman*](https://www.worldofbooks.com/en-gb/products/when-god-was-a-woman-book-merlin-stone-9780880295338?ref=protein.xyz) by Merlin Stone celebrate feminine energy and spirituality as empowering tools for self-discovery, while challenging patriarchal narratives. These works have inspired a renewed interest in esoteric traditions among those seeking alternatives to male-centred theology. ### Mysticism Meets Capitalism The commercialisation of occult symbols marks another big shift. Esoteric imagery, once confined to niche communities, now appears in mainstream fashion, advertising and [branding](https://bleep.com/release/495833-everything-is-recorded-sampha-florence-the-machine-never-felt-better?ref=protein.xyz). McDonald’s, for example, has reimagined tarot cards for marketing campaigns. Elsewhere, fashion brands have been adding mystical design elements into their collections. This trend mirrors astrology’s earlier integration into popular culture in a bittersweet manner – representing a conscious shift in our collective consciousness to be more tolerable, while raising concerns about the commodification of spiritual practices for profit. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/04/Untitled.001-1.png) **McDonald's Tarot Cards* ### Cultural Shifts The resurgence of interest in witchcraft coincides with periods of social and political instability, as anti-progressive movements gained traction after years of strong progressive sentiment. In this context, marginalised groups turned to esoteric practices not as reactionary escapism but as tools for self-preservation and empowerment. Viral WitchTok content often emphasises spells for protection, manifestation and enlightenment. Silvia Federici notes in *Caliban and the Witch* that this revival is possible because belief in magic no longer threatens social order but instead coexists with modern structures. > “Astrology too can be allowed to return, with the certainty that even the most devoted consumer of astral charts will automatically consult the watch before going to work.” --- You might be interested to read our (still relevant) [New Spirituality Report](https://www.protein.xyz/new-spirituality-report/) from 2016, and if you want to join our *Witch Club* (a SEED CLUB sub-club), you can [apply here](https://www.protein.xyz/contribute). | SEED | #8307 | | ---------- | ----------------- | | DATE | 03.04.25 | | PLANTED BY | VICTÓRIA OLIVEIRA | ### Dreamology URL: https://www.protein.xyz/dreamology/ Last updated: 2025-06-26T14:44:49.000Z ### **Dreamwork** A single dream can feel strange, almost disconnected from reality. But we now know that dreams are reflections of our waking lives. The thoughts, emotions, hopes, and fears that dominate our days often resurface at night. Because of their surreal nature, we tend to believe our dreams are unique to us – but they’re not. In fact, most dreams share [common themes](https://www.sciencedirect.com/science/article/abs/pii/S1053810007000827?ref=protein.xyz), particularly within our own community. Most modern theories of dreaming still echo Freud. He said that these night-time stories contained coded messages from the unconscious. The part of our mind that holds beliefs that we may not be aware of yet. Jung expanded this theory and talked about the collective unconscious. A shared reservoir that goes beyond personal experience, crossing histories and borders. Jung thought dreams might contain personal messages and insights from our shared secret library. > Mining the collective unconscious is nothing new. Some estimates place its practice in human societies as early as [40,000 years BCE.](https://journals.ub.uni-heidelberg.de/index.php/IJoDR/article/view/83442?ref=protein.xyz) What is new, however, is our ability to perform this aggregation with speed, scale and rigour. A dream contains a piece of wisdom wrapped in background irrelevance. One way in is personal exploration – this was popularised in the 20th century under the umbrella of “[dreamwork](https://en.wikipedia.org/wiki/Dreamwork?ref=protein.xyz)”. An alternative way is through the collation of dreams at scale. Viewed together and handled with care, like other forms of data, the dream signal-to-noise ratio strengthens and [new tech](https://www.researchsquare.com/article/rs-4549419/v1?ref=protein.xyz) in computational linguistics further helps to analyse large dream data easily. ### **Dream Culture** I’ve spent the past 10 years measuring corporate culture, and I’ve found that it’s toxic for 19% of employees. This toxicity impacts their [health](https://pubsonline.informs.org/doi/10.1287/mnsc.2014.2115?ref=protein.xyz),[ careers](https://www.who.int/news-room/fact-sheets/detail/mental-health-at-work?ref=protein.xyz#:~:text=Poor%2520working%2520environments%2520%25E2%2580%2593%2520including%2520discrimination%2520and%2520inequality%252C,estimated%2520to%2520have%2520a%2520mental%2520disorder%2520in%25202019.) and [personal lives](https://hbr.org/2020/06/times-up-for-toxic-workplaces?ref=protein.xyz). Perhaps the most challenging aspect of this work is identifying the root cause. Psychological safety erodes quickly, silencing employees and cutting off vital information needed for meaningful intervention. One experience that highlighted this was when I interviewed a particular team. Despite their employee survey scores rising every quarter, stress-related illnesses were regularly hospitalising them. It was in this moment of desperation that I turned to dreams within the corporate setting. What I found was striking: the dreams were eerily similar – stress, anxiety, a feeling of being trapped. These weren’t isolated metaphors; they formed a clear pattern. This became our entry point, a way to uncover what the survey had failed to reveal. The invitation to share dreams provided burned-out employees with a new language – a way to communicate the environment they were navigating. This is a pattern we see in regions of global conflict and is increasingly being recognised as a means to understand shared crises. Dreams have highlighted the anxieties surrounding the [Covid pandemic](https://www.amazon.com/Pandemic-Dreams-Deirdre-Barrett/dp/0982869533?ref=protein.xyz),[ the US election](https://www.newyorker.com/culture/cultural-comment/its-in-dreams-that-americans-are-making-sense-of-trump?ref=protein.xyz),[ the Israeli-Palestinian conflict](https://www.tandfonline.com/doi/full/10.1080/07481187.2024.2348054?ref=protein.xyz#abstract) and the [Russo-Ukrainian](https://psycnet.apa.org/record/2025-88861-001?ref=protein.xyz) war. They reveal the common themes that shape how we perceive the world. Scholar [Max Haiven](https://maxhaiven.com/dreamingtogether/?ref=protein.xyz) explores how dreaming can be a collective, even radical, act. He argues that sharing dreams in public helps people rethink the world and forge new bonds of support. ### **Dream Insights** The promise of collective dreaming lies beyond its reflective power. Dreams offer a glimpse of the future. Dreams don’t just reflect what people say. They show what’s stirring at the edges of consciousness. The thoughts, fears and intentions that they may not even be aware of themselves. Collective premonitory dreams have heralded disasters and wars. These ideas were once seen as superstitions or supernatural beliefs. Now, people understand them as an intuitive recognition of cultural changes. A kind of [overnight pattern recognition](https://pmc.ncbi.nlm.nih.gov/articles/PMC4700581/?ref=protein.xyz). Piecing together what the dreamer noticed but didn’t register. > Ideas, revolutions and decisions germinate in our collective unconscious. Then, they break through the soil into our material world. Anthropologist Katherine Swancutt studied cultures across the globe that view dreams as the earliest stage of reality. She concludes, “Every world, in a sense, is the product of dreaming.” Political volatility makes more sense through this lens. For over 10 years, people have noticed that dreams can sway voters and change their loyalties. The [dream content](https://pmc.ncbi.nlm.nih.gov/articles/PMC8749343/?ref=protein.xyz) of Americans in 2020 was linked to their support for the Black Lives Matter movement. In [our own work](https://www.codreaming.org/donald-trump-dreams?ref=protein.xyz), we notice that population-wide changes in dreams about Trump pre-empt changes in his polling figures. The predictive power of dreams extends to consumer behaviour. [Around half](https://the-media-image.com/brands-entering-our-dreams-consumer-research-report/https:/the-media-image.com/brands-entering-our-dreams-consumer-research-report/?ref=protein.xyz) of young Americans remember dreaming about a brand. Over one third ([34%](https://the-media-image.com/brands-entering-our-dreams-consumer-research-report/https:/the-media-image.com/brands-entering-our-dreams-consumer-research-report/?ref=protein.xyz)) say it encouraged them to make a purchase. This suggests dreams may highlight growing demand. And that’s just the beginning. By examining the dreams of the people they touch, brands learn what makes their community unique in terms of their deepest cares and concerns. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-31-at-14.04.52.png) In September 2024, [LEGO](https://www.lego.com/en-us/aboutus/news/2024/august/lego-dreamzzz-season-2-part-2?ref=protein.xyz) conducted a global study aimed at gaining deeper insights into how children imagine and engage with the world around them. This approach offers a clear example of how such research can be implemented in practice. The study gathered detailed information about children’s dreams, attitudes and creative thought processes, offering a direct window into the minds of their audience. By understanding how children think and dream, LEGO was able to apply these insights to enhance their product development and refine their brand storytelling. The findings not only informed the design of new products but also shaped the narratives that LEGO uses to connect with children on a more personal, imaginative level – in doing so, building more relevant and meaningful experiences. In our own work, we have explored emerging populations of interest. This includes [neurodivergent](https://www.codreaming.org/neurodiversity-dreams?ref=protein.xyz) individuals and [Gen Z](https://www.codreaming.org/gen-z-dreams?ref=protein.xyz). ### **Dream Big** Sharing dreams is fundamentally human. Dreaming has helped us [evolve](https://scholar.google.com/citations?view%5Fop=view%5Fcitation&hl=en&user=yOfl4KoAAAAJ&sortby=pubdate&citation%5Ffor%5Fview=yOfl4KoAAAAJ:uLbwQdceFCQC&ref=protein.xyz) into a cooperative species. To hear someone’s dream is to recognise the full and deepest breath of their inner world. It instantly [boosts](https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2019.01351/full?ref=protein.xyz) empathy. But this intimacy makes dreams sensitive data. [Legal](https://scholarship.law.wm.edu/wmlr/vol65/iss2/2/?ref=protein.xyz), as well as [dream](https://aeon.co/essays/dreams-are-a-precious-resource-dont-let-advertisers-hack-them?ref=protein.xyz), experts have [warned](https://thehustle.co/are-advertisers-going-to-infiltrate-our-dreams?ref=protein.xyz) of the impact. As we bring dreams into new contexts, we carry both their connective power and the responsibility to treat them with care. We are in the early stages of utilising dreams at scale for commercial purposes. But people are already sharing dreams at scale. Across the open web and a growing number of journaling platforms, millions of dreams have already been recorded. This is an enormous amount of information waiting to be revealed about the collective psyche. AI-generated content is multiplying at speed. The [Dead Internet Theory](https://www.protein.xyz/dead-internet-theory/) manifests by the day. In this landscape, organisations will become increasingly motivated to gather authentic human insights. Dream analytics is the answer. --- [*Emily*](https://www.codreaming.org/emily?ref=protein.xyz) *is our resident* [*SEED CLUB*](https://www.protein.xyz/contribute/) *dream expert - where we've created a safe space for members to share and discuss their dreams 💭* | SEED | #8306 | | ---------- | ---------- | | DATE | 01.04.25 | | PLANTED BY | EMILY COOK | ### Is B Corp Worth It? URL: https://www.protein.xyz/is-b-corp-worth-it/ Last updated: 2025-03-31T21:18:56.000Z Imagine a world where companies aren’t just selling products, but selling a vision of a world where capitalism and social and environmental responsibility aren’t mutually exclusive; a future where profit and purpose are not enemies, but allies. This, in short, is what the [B Corp movement](https://www.bcorporation.net/en-us/movement/theory-of-change/?ref=protein.xyz) signals. As the world grapples with environmental crises and social injustices, the B Corp movement takes on increasing importance. For many, including our [AGENCY](https://www.proteinagency.com/impact?ref=protein.xyz), measuring and improving social and environmental impact is no longer a nice to have but a necessity. B Corp certification is not just about making a profit; it’s about making a statement — a promise to prioritise people and the planet alongside profit, to be accountable and to continuously improve. However, the B Corp movement is not without controversy. Critics argue that the certification process relies heavily on self-assessment, potentially allowing companies to showcase easy wins rather than tackle more complex issues. This leaves room for greenwashing, where companies might prioritise minor improvements to earn certification while ignoring more impactful steps e.g. Nespresso’s certification [has been criticised](https://fairworldproject.org/b-corp-nespresso-human-rights/?ref=protein.xyz) due to its parent company Nestlé’s troubled human rights and environmental record as have Evian and their parent company [Danone](https://agfundernews.com/danone-hits-back-in-unreasonable-evian-carbon-neutral-lawsuit?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/FORUM---Is-B-Corp-Worth-It-.001-1.png) All this has led to calls for stricter criteria and stronger, more transparent standards. And, as the movement evolves, a [new standard is being implemented](https://www.bcorporation.net/en-us/standards/performance-requirements/?ref=protein.xyz) this year to ensure the certification remains relevant and impactful. *Read on for some highlights, edited and condensed for clarity or click below to watch the recording:* --- _This post is for subscribers on the TEAM tier only._ ### Flood the Zone URL: https://www.protein.xyz/flood-the-zone/ Last updated: 2026-07-07T23:56:39.000Z “One of the most salient features of our culture is that there is so much bullshit,” wrote Harry Frankfurt in his seminal 1987 essay [*On Bullshit*](https://www.amazon.co.uk/Bullshit-Harry-G-Frankfurt/dp/0691122946?ref=protein.xyz). He bemoaned the rise of the “bullshitter” as somebody who was not interested so much in promoting false truths, but as someone who had no interest in the truth. Unlike the liar who intends to propagate a false idea, the bullshitter is indifferent to whether or not their bullshit is true or false. They have “no conviction about what the truth might be” and “pays no attention” to what the truth could be. Instead, their bullshit serves as a distraction from the whole enquiry of truth seeking itself. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/image-4.png) Frankfurt was a philosopher who was concerned with the definition of the bullshitter as an archetype and bullshit as a mode of speech. But I think this misses the power of bullshit. Its prevalence in our culture lessens its existence as an epistemological alternative to truth. It is instead an economic phenomenon with an awesome – perhaps lethal – comparative advantage when it comes to shaping general impressions, evoking emotions and building a brand. This is all too well understood by perhaps one of the greatest bullshit artists of our age, Steve Bannon. “The real opposition is the media,” Bannon [said in a 2017 interview](https://www.vox.com/policy-and-politics/2020/1/16/20991816/impeachment-trial-trump-bannon-misinformation?ref=protein.xyz), “and the way to deal with them is to flood the zone with shit.” By launching messages or policies at a breakneck speed, the media is soon overwhelmed, only able to focus on a narrow slither of the onslaught. The second Trump administration has, indeed, been such a flood that even [Republican lawmakers are complaining](https://www.nytimes.com/2025/01/28/us/politics/trump-policy-blitz.html?ref=protein.xyz) of “overwhelming sensory overload.” This strategy takes advantage of the “bullshit asymmetry principle”, coined by the software engineer Alberto Brandolini in 2013\. It [states that](https://x.com/ziobrando/status/289635060758507521?ref=protein.xyz) “the amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.” > In the 14 years since, the cost of bullshit has dropped exponentially. The rise of Large Language Models (LLMs) – marketed as “artificial intelligence” – has created a sort of *bullshit singularity*: infinite bullshit at zero-cost. ChatGPT, Claude, Grok and other “AI” chat-bats are able to spew endless reams of text, image and video which look true but are in fact packed with so-called “hallucinations”. These things look true but aren’t, yet the chatbot will insist they are. This may be an endemic problem of LLMs, as larger and more advanced models are not more true. As three ethics scholars summarise, “[ChatGPT is a bullshit machine](https://link.springer.com/article/10.1007/s10676-024-09775-5?ref=protein.xyz)”: “describing AI misrepresentations as bullshit is,” they say, an “accurate way of predicting and discussing the behaviour of these systems”. The question of whether or not LLMs can ever not be bullshitters may be immaterial. It may well be that, thanks to Brandolini’s law, bullshit is strategically desirable. “Spam” content is pure, unadulterated bullshit, and has long been enormously profitable. It is now cheaper than ever to create at scale. _This post is for paying subscribers only._ ### Recommended Viewing URL: https://www.protein.xyz/recommended-viewing/ Last updated: 2025-03-20T10:02:23.000Z We asked some of our recent [SEED CLUB](https://www.protein.xyz/contribute/) members if they could recommend something to watch that could help nurture new ideas and perspectives. Their selections reflect a range of themes – from the dark undercurrents of power dynamics and political mythology to the beauty of raw, messy human choices and the value of imperfection in creativity. The list is diverse, yet all of these picks share a common thread: the importance of embracing flaws, challenging traditional narratives and exploring what it means to truly create and connect. ### *Kurzgesagt – In a Nutshell* *Recommended by* [*Matt Prebeg*](https://www.instagram.com/mattprebeg/%20matt%20prebeg?ref=protein.xyz) I can’t get enough of [*Kurzgesagt* on YouTube](https://www.youtube.com/@kurzgesagt?ref=protein.xyz) – they make “animated videos explaining things with optimistic nihilism.” Every video is so polished and entertaining. A lot of our narratives about technology, the internet and the modern human condition are overly negative and catastrophic. That’s not to say there aren’t things we can improve – but looking at our progress and our future optimistically is important. We’re planting seeds, and we have to hope they can grow :\~) ### *Mussolini: Son of the Century* *Recommended by* [*Valentina Lunardi*](https://www.linkedin.com/in/valentina-lunardi/?ref=protein.xyz) A magnificently disturbing [eight-part series](https://www.youtube.com/watch?v=cpAVORjvoKM&ref=protein.xyz) that chronicles the birth of fascism in Italy and Benito Mussolini’s rise to power. The compelling portrayal by lead actor Luca Marinelli strips away the mythology of the “strong man” archetype, drawing eerie parallels with today’s bro culture. It’s mind-blowing how the show dismantles the legend of Mussolini, offering a raw look at the real man behind the bombastic speeches. Watching it feels like observing a historical train wreck – you can’t look away, and you can’t help but think, “Damn, we’re still falling for this stuff, aren’t we?” ### *Motel Destino* *Recommended by Valentina Lunardi* [A tropical noir](https://www.youtube.com/watch?v=uueWftF5o8Q&ref=protein.xyz) set in a roadside love hotel, where two lost souls navigate a purgatory that takes physical shape in the form of the hotel itself. Filmed in the northeastern Brazilian state of CearĂĄ, the story revolves around a love triangle that delves deep into power dynamics. What sets this apart is the female protagonist’s fight for independence from her controlling partner – not through some sappy journey of self-discovery, but by making raw, messy choices that feel truly human. ### *Eloge de la Rature* *Recommended by* [*Arnaud Faure*](https://www.linkedin.com/in/arnaud-faure-805b6ab2/?utm%5Fsource=share&utm%5Fcampaign=share%5Fvia&utm%5Fcontent=profile&utm%5Fmedium) *Eloge de la Rature* is a French documentary exploring the concept of erasure and its cultural, psychological and creative value. Literature – or as they say in the documentary *“Lis tes ratures”*, meaning read your erasures – is inseparable from the process of making mistakes and exploring dead-ends. The film features archivists, authors and teachers discussing how these so-called mistakes are essential to learning, creating and sharing knowledge. For me, this documentary is especially relevant today because it raises the question of what will become of mistakes, drafts and erasures in an era dominated by AI-generated text and automated proofreading. By speeding through the creative process, are we bypassing its most fundamental aspect? Whether planned or unplanned, mistakes push us to examine what we do – and what others are doing – more closely. In a world of artificial perfection and bland excellence, these imperfections might just become the most striking and attention-grabbing elements. ### *ARIatHOME* *Recommended by* [*Elizaveta Federmesser*](https://www.instagram.com/federmess/?ref=protein.xyz) I recently discovered the livestreams from [*Ari at Home*](https://www.youtube.com/@ariathome?ref=protein.xyz). Maybe I’m late to the party, but they instantly made me want to sing, dance and just enjoy life. Livestreams can often feel like extended podcasts, but not this one. Watching people try new things, fail and then try again – all while having a blast – was honestly reassuring. This is the perfect example of “[cringe = sublime](https://forum.protein.xyz/t/cringe-sublime/581?ref=protein.xyz)” content. At first, it might seem dorky or awkward, and you wonder if they’re going to embarrass themselves, but in the end, you realise you’re witnessing something that might just turn out to be pure genius. So, give cringe a chance – it’s sublime! ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Untitled.001.png) ### *Feeding Starving Celebrities* *Recommended by* [*Gaby Carruthers*](https://www.linkedin.com/in/gaby-carruthers/?ref=protein.xyz) The best YouTube video I’ve watched recently was the Lil Yachty episode of [*Feeding Starving Celebrities*](https://www.youtube.com/playlist?list=PLccaTu3fSvBr3CWwEEkbE48LeFdqMrBBS&ref=protein.xyz) with Quenlin Blackwell. It’s an interview show where the interviewer and celebrity cook together, subverting the traditional talk show format – similar to *Chicken Shop Date* and *Hot Ones*. We’ve been seeing this growing trend towards non-traditional media like YouTubers and Streamers, exemplified by the White House recently welcoming non-traditional media into the briefing room. ### *Close Encounters of the Third Kind* *Recommended by* [*Gemma Jones*](https://www.linkedin.com/in/gemma-jones-93b48742/?ref=protein.xyz) I recently rewatched *Close Encounters of the Third Kind*, and the suspense and tension surrounding the unseen (or perhaps the unproduceable?) really stand out. To me, it’s a story about learning to love or tolerate the “other”. The aliens aren’t really friends or foes – they’re just... weird. And that’s what makes them cool. ### *The Last Dance* *Recommended by* [*SaraĂ­ GutiĂ©rrez-BailĂłn*](https://www.instagram.com/7babyguava7?ref=protein.xyz) I am absolutely loving [*The Last Dance*](https://www.youtube.com/watch?v=JQk2hJs2ToA&ref=protein.xyz) on Netflix. It’s a docuseries about the rise of the Chicago Bulls in the mid-to-late 1990s, when they won multiple championships back to back. What I love about it is that, instead of focusing on just one champion and their methods, it delves into the coach, the team members and the challenges they all face together. In a time when much of the media focuses on individualistic approaches to success, this series has helped me establish a more collectivist mindset, as the players constantly emphasise that they only win as a unit. ### *Scavengers Reign* *Recommended by* [*Pedro Parrachia*](https://www.instagram.com/parrachia/?ref=protein.xyz) I highly recommend [*Scavengers Reign*](https://www.youtube.com/watch?v=NWQH8cMpWTU&ref=protein.xyz) *–* I found it refreshingly alien in these trying times of stochastic parrots and endless revivals. ### *B DOT VS TH3 SAGA* *Recommended by* [*Jae Lubberink*](https://www.instagram.com/jaelubberink/?ref=protein.xyz) My must watch tip is [B Dot vs Th3 Saga](https://www.youtube.com/watch?v=H64NCaWsaNM&t=185s&ref=protein.xyz) by URL and Ruin Your Day. Although it’s a battle from the COVID era, it was only recently released on YouTube. I’m recommending this because I want to highlight an underappreciated art form at its highest caliber. I truly believe battle rap is one of the last remaining disciplines where you can witness modern mastery of lyricism. It’s also one of the few art forms that hasn’t been oversaturated with monotony or commercial exploitation. Writing and rapping at this level is pure fine art. | SEED | #8303 | | ---------- | -------- | | DATE | 20.03.25 | | PLANTED BY | PROTEIN | ### Fourth Spaces URL: https://www.protein.xyz/fourth-spaces/ Last updated: 2026-09-03T11:13:35.000Z The concept of “third places”, coined by sociologist [Ray Oldenburg](https://en.wikipedia.org/wiki/The%5FGreat%5FGood%5FPlace%5F%28book%29?ref=protein.xyz) in the late 1980s, refers to informal gathering places outside the home and workplace. Think coffee shops, bars, libraries, community centres – spaces that have traditionally served as hubs for social interaction and community building. But they are disappearing, according to a slew of [recent reports](https://theweek.com/culture-life/third-places-disappearing?ref=protein.xyz), while the “art of hanging out” is also heading in the same direction. And when Starbucks says it’s “[reclaiming the ‘third place’](https://www.nytimes.com/2025/02/28/business/third-place-meaning-starbucks.html?ref=protein.xyz),” as mentioned in the *New York Times*, you know we’re really in trouble. The same article went on to quote Gwendolyn Purifoye, an assistant professor at the University of Notre Dame: “Public leisure space is critical for society. If you don’t build places to gather, it makes us more strange, and strangeness creates anxiety.” _This post is for subscribers only._ ### GROUP CHAT: Sean and Edmond URL: https://www.protein.xyz/sean-and-edmond/ Last updated: 2026-08-25T13:40:55.000Z [Sean Monahan](https://www.8ball.report/?ref=protein.xyz), a Los Angeles-based writer and consultant, is perhaps best known for co-founding [K-HOLE](https://khole.net/?ref=protein.xyz), the trend forecasting collective that gave the world [*normcore*](https://khole.net/issues/youth-mode/?ref=protein.xyz) – a term that became both a cultural phenomenon and a punchline, as well as more recently, [*vibe shift*](https://www.thecut.com/2022/02/a-vibe-shift-is-coming.html?ref=protein.xyz) and [*boom boom aesthetic*](https://www.8ball.report/p/the-boom-boom-aesthetic?ref=protein.xyz). [Edmond Lau](https://www.linkedin.com/in/atelieredmondlau/?ref=protein.xyz), meanwhile, operates from Sydney as a self-styled *luxury memeologist* and cultural strategist. His work explores the convergence of fashion, technology and new media. Both are members of our [SEED CLUB](https://forum.protein.xyz/?ref=protein.xyz), so we decided to get them together to see what they had to say about what's going on with the world right now. What follows is the unfiltered exchange (with links added for context) that spans the unswaggy valley and vibe shifts to the triad of capital, dark modes, Californian ideology, globalisation aesthetics – and more. Enjoy. --- **Edmond Lau**: hey hey **Sean Monahan**: Hi guys **Protein**: welcome sean welcome edmond đŸ‘‹đŸ»it would be great if we could kick things off what you’re both working on/thinking about at the moment? ‎ **EL**: I've been experimenting with vibe coding on cursor. Have been working on a 90s videogame/racing inspired art project **EL**: I think it's quite ironic that the tech bros claimed that AI would spell the end of designers when it seems like AI is instead lowering the barriers for devs too. So perhaps simply the old thesis holds true – AI will replace us all **EL**: I've also been reading [Tony Tulathimutte's 'rejection'](https://www.goodreads.com/book/show/199635125-rejection?ref=protein.xyz) – it's so deeply uncomfortable to read but I can't stop. It's very 'of the time' **EL**: oh, and also I'm going to new york next week so I've been stalking people's following list on instagram to find out where they go to eat/drink **EL**: finally....been thinking about '[the unswaggy valley](https://www.blackbirdspyplane.com/p/the-unswaggy-valley?ref=protein.xyz)' a lot – and how easy it is to say 'trends don't matter, just wear what you like' but harder to practice when what you like is being clowned left and right [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/e84429f9-630b-4e23-a512-f0b7195a292d_1325x1325.jpg)](https://www.blackbirdspyplane.com/p/the-unswaggy-valley?ref=protein.xyz) **SM**: I’m in Paris right now. Enjoying the weather immensely. After years in Los Angeles, I’ve remembered how good seasons are for productivity. What have I been thinking about
 **SM**: Today I’m thinking about [Mark Eydelshteyn’s](https://www.instagram.com/mark.eydel/?hl=en&ref=protein.xyz) pre-Oscars outfit: _This post is for paying subscribers only._ ### #715 | Techriolage, Symbiocene & GibberLink Mode URL: https://www.protein.xyz/715-techriolage-symbiocene-gibberlink-mode/ Last updated: 2025-03-07T12:22:12.000Z Join us on [**Thursday 1st May at 5pm GMT**](https://www.protein.xyz/brand-membership/) for our inaugural [**BRAND BRIEFING**](https://www.protein.xyz/brand-membership/) where we'll analyse and contextualise our most pertinent SEEDS from the last six months through in-depth case studies, new opportunity territories and useful brand insights. We've been decoding culture [**since 1997**](https://www.protein.xyz/archive/) and believe in the power of decentralised research to ensure our foresights (what's coming) and insights (what's already here) are both valuable and actionable. This event is part of our new [**BRAND MEMBERSHIP**](https://www.protein.xyz/brand-membership/) aimed at progressive brands that are looking to make better decisions and stay relevant. [TELL ME MORE](https://www.protein.xyz/brand-membership/) --- ### **SEEDS** - [**Youth Collectives and the Nurture Economy**](https://www.protein.xyz/the-nurture-economy/)By Shang Salah In my final year of university, I felt unfulfilled. No coursework, internships or independent projects satisfied my creative needs. Inspired by art movements, I joined three friends to start a collective: [ROOD](https://roodcollective.com/?ref=protein.xyz). - [**Symbiocene**](https://www.protein.xyz/symbiocene/)By Protein The [Symbiocene](https://symbioscene.com/invitation-to-the-symbiocene/?ref=protein.xyz) is a term coined by the environmental philosopher [Glenn Albrecht](https://glennaalbrecht.wordpress.com/2025/02/16/brief-bio-2024/?ref=protein.xyz) to describe a proposed future era characterised by harmonious coexistence between humans and nature. It’s derived from the Greek words “symbiosis” (living together) and “cene” (new epoch). - [**Techriolage**](https://www.protein.xyz/techriolage/) By Shikhar Bhardwaj The concept of [*techriolage*](https://techriolage.wordpress.com/?ref=protein.xyz) relates to the approach to reappropriate technical objects. It investigates the potential of integrating traditional crafts with electronic waste to engage communities in repair practices, and foster a more ecological and culturally sensitive design culture. - [**Recommended Reading**](https://www.protein.xyz/recommended-reading/)By Protein At [Seed Club’s](https://forum.protein.xyz/?ref=protein.xyz) first in-person meetup last month, we asked everyone to recommend a book that resonates with our shared values of curiosity, community and growth. The result was a diverse collection of titles that will continue to nurture new ideas and perspectives. Enjoy. - [**Aesthetic Exile**](https://www.protein.xyz/aesthetic-exile/)By Ebele Wybenga Aesthetic exile is a wilful retreat from the realities of society, with the goal of surrounding oneself solely with sophisticated objects and fellow connoisseurs; “good taste” and high aesthetics providing an alternative moral compass; it can refer to a state of being, an act, as well as a person. - [**Jean Campbell on Redefining Pain**](https://www.protein.xyz/im-fine-really/)By Protein Jean Campbell built a successful modelling career all while managing chronic pain — she's now using her platform to help others navigate similar hidden struggles. - [**Less Words, More Actions**](https://www.protein.xyz/less-words-more-actions/)By Joe Muggs Protein asked me if I’d like to pick “five critical/cultural writers you’re following right now”. It took about two minutes of trying to come up with names before I realised that overwhelmingly the discourse I’m taking cues from recently has come not from writers, but from doers. - [**Do Anyone Really Care About Music?**](https://www.protein.xyz/does-anyone-really-care-about-music/)By Protein (Paid) Key takeaways from our FORUM on the role of music in modern culture that featured [Henry Bruce Jones](https://www.instagram.com/henrybrucejones/?ref=protein.xyz), [**Martha Bolton**](https://www.instagram.com/macdemartho/?ref=protein.xyz) and [**Austin Robey**](https://www.instagram.com/austinrobey%5F/?ref=protein.xyz). --- **STILL GERMINATING ...** - RIP "[core](https://x.com/tim%5Fcook/status/1896951716517662999?ref=protein.xyz)" - Gibberlink [mode](https://x.com/LukeHarries%5F/status/1894062627267170789?ref=protein.xyz) - Analog is [so back](https://www.bang-olufsen.com/en/at/story/saint-laurent-collaboration?ref=protein.xyz) - Artists as [activists](https://www.jhunewsletter.com/article/2024/12/expecting-activism-out-of-artists?ref=protein.xyz) - Saunas are [getting hotter](https://www.vogue.com/article/sauna-trend?ref=protein.xyz) - The need for [fourth spaces](https://investor.eventbrite.com/press-releases/press-releases-details/2025/Eventbrites-New-Report-Reveals-Emergence-of-Fourth-Spaces-As-Gen-Z-and-Millennials-Look-to-Bridge-Their-Digital-and-Physical-Worlds/default.aspx?ref=protein.xyz) - Boiler Room has [made a report](https://misc.boilerroom.tv/Boiler%20Room%202025%20Audience%20Report.pdf?ref=protein.xyz) - Hopeful technologist? [We got you](https://buttondown.com/justenoughinternet/archive/a-union-for-hopeful-technologists/?ref=protein.xyz) - If there's one thing to watch, it's [this](https://www.youtube.com/watch?v=o2jzKo1RqWU&ref=protein.xyz) - Other Internet are [releasing a book](https://otherinternet.substack.com/p/other-internetthe-book) - Am I Slop? Am I Agentic? [Am I Earth?](https://longnow.org/ideas/identity-neural-media-ai/?ref=protein.xyz) - Gen Z continue their love affair with [vinyl](https://drive.google.com/file/d/1wkZafICux0YY%5F%5FvfwQmtM5SOIWNF%5F2c7/view?ref=protein.xyz) - Here are some applied strategic [foresight tools](https://cifs.dk/cifs-toolkit-for-applied-strategic-foresight/?ref=protein.xyz) - We are drowning in information, [while starving for wisdom](https://www.thegreatsimplification.com/episode/165-iain-mcgilchrist?ref=protein.xyz) - A post-cringe theory of [psychedelic spirituality](https://cswr.hds.harvard.edu/publications/psychedelic-intersections/post-cringe-psychedelics-lhooq?ref=protein.xyz) in the rave scene --- ### ARCHIVE This month, we look back to our [DIRTY WORD #2 INFLUENCE](https://www.protein.xyz/dirty-words-2-influence/) report that we released in February 2021\. It's a piece of research that still feels relevant based on where social media is today and number of times we've seen it referenced in other peoples presentations ;-) You can download the [full 62 page report here](https://www.protein.xyz/dirty-words-2-influence/) and below is a sample to give you a taste: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.37.32.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.38.08.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.38.25.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.38.54.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.39.14.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.40.18.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-07-at-09.40.34.png) --- ### **CONTRIBUTORS** A massive thanks to all our awesome contributors for showing up and sowing so many incredible SEEDS in our [cosy corner of the internet](https://forum.protein.xyz/?ref=protein.xyz): **@joe\_muggs, @caro, @ebele, @mariarubio, @shang\_salah, @sophia\_french, @the2noelle, @MAL, @MalenaR, @mike, @valentina\_p, @shikar, @COLETTE, @luisa\_ferreira, @janne, and @jannebaetsen** If you'd like to be included in the next [SUPPLEMENT](https://www.protein.xyz/tag/supplement/), come and join [SEED CLUB](https://forum.protein.xyz/?ref=protein.xyz) — you can get paid to contribute to [Protein XYZ](https://www.protein.xyz/) and also collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) on live client projects. We also have pin badges. [APPLY HERE](https://www.protein.xyz/contribute/) --- ### Symbiocene URL: https://www.protein.xyz/symbiocene/ Last updated: 2025-06-26T14:46:40.000Z The [Symbiocene](https://symbioscene.com/invitation-to-the-symbiocene/?ref=protein.xyz) is a term coined by the environmental philosopher [Glenn Albrecht](https://glennaalbrecht.wordpress.com/2025/02/16/brief-bio-2024/?ref=protein.xyz) to describe a proposed future era characterised by harmonious coexistence between humans and nature. It’s derived from the Greek words “symbiosis” (living together) and “cene” (new epoch). Whole papers have been written about it, but the key aspects include: 1. **Mutual benefit**: the era emphasises symbiotic relationships where humans and other living beings thrive together. 2. **Reintegration**: humans emotionally, psychologically and technologically reintegrating with Earth’s systems. 3. **Sustainability**: it involves eliminating toxic substances, using biodegradable materials and prioritising renewable resources. 4. **Positivity**: the concept aims to foster hope and commitment to environmental action. 5. **Transformation**: the Symbiocene represents a shift from the current Anthropocene era, which is marked by human-induced environmental destabilisation. Albrecht first wrote about the concept of the Symbiocene back in 2011, but in the past couple of years especially, it has been gaining increased attention and relevance. Most notably, a new breed of environmental advocates is emerging online, reshaping the discourse around climate change and its emotional toll. At the forefront of this movement is [Isaias Hernandez](https://www.queerbrownvegan.com/?ref=protein.xyz), known online as [Queer Brown Vegan](https://www.instagram.com/queerbrownvegan/?hl=en&ref=protein.xyz), whose innovative approach to climate education is hitting home with a generation grappling with eco-anxiety and grief. He also launched [Symbiocene.io](https://www.symbiocene.io/?ref=protein.xyz), an event series inspired by Albrecht’s concept that reimagines environmental activism by blending art and culture and making it more accessible, inclusive and engaging for a diverse audience. [Kalpana Arias](https://www.instagram.com/ariasaleja/?hl=en&ref=protein.xyz), a self-described solarpunk futurist, gardener, technologist, activist and writer is a co-founder of the project. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-05-at-11.54.43-1-1.png) [**Isaias Hernandez*](https://www.queerbrownvegan.com/?ref=protein.xyz) *aka Queer Brown Vegan* Hernandez, a Mexican-American content creator in his mid-20s with a rapidly growing following, grew up in Los Angeles and was raised with an acute understanding of how poverty, migration, gender discrimination and environmental destruction reinforce each other, leading him to pursue a degree in Environmental Science at the University of California, Berkeley. In 2021, he came up with the concept of the “[Climate Emotion Scale](https://queerbrownvegan.com/what-is-the-climate-scale/?ref=protein.xyz)” – a framework that validates the complex spectrum of feelings associated with environmental awareness. This scale, born from Hernandez’s personal experiences growing up with California wildfires, encompasses emotions ranging from happiness and love to sadness, anger and fear. It’s a tool that is resonating with those who find themselves overwhelmed by the weight of climate change. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-05-at-11.55.46.png) Taken from queerbrownvegan.com Elsewhere, examining popular trends and aesthetics to spark deeper conversations about sustainability, equity and our connection to the natural world, he has discussed the concept of [*cottagecore*](https://www.instagram.com/p/DGbG4aKPv5t/?hl=en&ref=protein.xyz), raising some critical points about this aesthetic and lifestyle trend: 1. **Romanticisation**: cottagecore often idealises rural life, potentially overlooking the realities and challenges of living in such environments. 2. **Sustainability concerns**: despite its nature-focused aesthetic, cottagecore may not always align with truly sustainable practices. 3. **Cultural context**: Hernandez partly examines cottagecore through the lens of queer ecology, considering how this trend intersects with issues of identity, nature and society. 4. **Privilege**: the ability to embrace cottagecore aesthetics or lifestyles may be influenced by socioeconomic factors, making it inaccessible to some. 5. **Environmental education**: Hernandez uses discussions about trends like cottagecore to introduce broader environmental concepts and encourage critical thinking about our relationship with nature. He’s returned to the concept of [cottagecore](https://www.instagram.com/reel/DGgO01Lvfdt/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==) a few times, as well as breaking down other seemingly innocent terms such as [ecological wealth](https://www.instagram.com/reel/DEqvz5cP-6M/?utm%5Fsource=ig%5Fweb%5Fcopy%5Flink&igsh=MzRlODBiNWFlZA==). “Not everyone has mental health resources or access to climate therapists,” Hernandez has explained, underscoring the importance of his work. By providing a vocabulary for these often-unspoken emotions, he’s helping followers process their climate grief and anxiety, turning these feelings into catalysts for action rather than paralysis. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/Screenshot-2025-03-05-at-15.12.57.png) [Queer Brown Vegan](https://www.instagram.com/queerbrownvegan/?ref=protein.xyz) Hernandez is part of a growing cohort of environmental influencers who are leveraging social media to drive climate change awareness and inspire action. Here are some people in this space to keep track of: - [**Leah Thomas**](https://www.instagram.com/greengirlleah/?hl=en&ref=protein.xyz), known as “Green Girl Leah”, is an American environmental activist and author who focuses on intersectional environmentalism. She founded the [Intersectional Environmentalist](https://intersectionalenvironmentalist.com/?ref=protein.xyz) platform and has been recognised in the 2024 Forbes 30 Under 30 list for her work in applying intersectionality to environmental justice. - [**Tori Tsui**](https://www.instagram.com/toritsui%5F/?hl=en&ref=protein.xyz) is a Hong Kong-born climate justice campaigner, author and model who gained prominence after participating in a [Stella McCartney campaign featuring Extinction Rebellion activists](https://www.vogue.com/article/stella-mccartney-extinction-rebellion-climate-change-campaign?ref=protein.xyz). She has been involved in various climate initiatives, including sailing across the Atlantic for COP25 and launching the [Pass the Mic](https://www.aeyn.org/our-heroes/tori-tsui?ref=protein.xyz) initiative to amplify frontline climate activists' voices. - [**Daze Aghaji**](https://www.instagram.com/dazeaghaji/?hl=en&ref=protein.xyz) is a climate justice activist from the UK who ran for the European Parliament in 2019, becoming the youngest person to do so. She advocates for tackling climate issues on environmental, social and cultural levels. - [**Samuel Rubin Vicens**](https://www.instagram.com/samuelrubinv/?hl=en&ref=protein.xyz) is a social impact producer and co-founder of the [Entertainment + Culture Pavilion](https://www.entertainmentculturepavilion.org/?ref=protein.xyz). He has been involved in various environmental initiatives, including the [Hollywood Climate Summit](https://www.hollywoodclimatesummit.com/?ref=protein.xyz) and Symbiocene with [Hernandez](https://www.queerbrownvegan.com/?ref=protein.xyz), and works to integrate entertainment and culture with climate action. These digital educators are breaking down complex issues into digestible content, making the science of climate change accessible to audiences who might otherwise find the topic intimidating. As we say goodbye to the [Anthropocene](https://education.nationalgeographic.org/resource/anthropocene/?ref=protein.xyz) and embrace the Symbiocene, it’s clear that the future of environmentalism is as diverse and interconnected as the ecosystems we aim to protect. | SEED | #8299 | | ---------- | -------- | | DATE | 06.03.25 | | PLANTED BY | PROTEIN | ### Recommended Reading #1 URL: https://www.protein.xyz/recommended-reading-1/ Last updated: 2025-05-14T21:25:15.000Z At [Seed Club’s](https://forum.protein.xyz/?ref=protein.xyz) first in-person meetup last month, we asked everyone to recommend a book that resonates with our shared values of curiosity, community and growth. The result was a diverse collection of titles that will continue to nurture new ideas and perspectives. Enjoy. ### [***American Wife* by Curtis Sittenfeld**](https://www.worldofbooks.com/en-gb/products/american-wife-book-curtis-sittenfeld-9780552775540?ref=protein.xyz) *Recommended by* [*Maria Rubio*](https://www.instagram.com/maria%5Fmajo%5Frubia/?ref=protein.xyz) I’m just about to finish Curtis Sittenfeld’s *American Wife*, which feels surprisingly timely despite being published in 2008\. What I find most compelling is how it captures the bizarre reality of American politics through the eyes of someone adjacent to power – its protagonist, Alice Blackwell, a fictionalised Laura Bush. The novel brilliantly portrays the president, Charlie Blackwell, as both charming and alarming – a man whose political ideology seems driven more by personal legacy than by thoughtful conviction or experience. Reading it now, the book’s unflinching examination of how charisma can overshadow competence in American leadership hits uncomfortably close to home. I’m particularly struck by Sittenfeld’s observation of “the gullibility of the American people” and how the media and the public become “complicit” in cultivating a president’s persona. The novel raises difficult questions about collective responsibility in a democracy – questions we seem to have forgotten, such as who bears responsibility when we elevate leaders whose values don’t align with our better judgment? ### [***Authenticity as Authentication* by Alan Moore** ](https://cdck-file-uploads-europe1.s3.dualstack.eu-west-1.amazonaws.com/flex006/uploads/protein2/original/2X/9/97fb7f38339683f0216be9c54316a0f44e8cea12.pdf?ref=protein.xyz) *Recommended by* [*Dasha Selyanova*](https://www.protein.xyz/the-nurture-economy/) A paper I often return to is [*Authenticity as Authentication*](https://cdck-file-uploads-europe1.s3.dualstack.eu-west-1.amazonaws.com/flex006/uploads/protein2/original/2X/9/97fb7f38339683f0216be9c54316a0f44e8cea12.pdf?ref=protein.xyz) by Alan Moore (2002). I first came across it while writing my thesis on visual authenticity in marketing campaigns. Moore makes a subtle yet insightful observation: we tend to equate authenticity with unmediated experiences. Though he focuses on music, I found his ideas applicable to the analysis of visuals as well. His work exposes a heuristic we rely on when judging the "realness" of things – not by their inherent nature, but by how they present themselves. The less something appears to be mediated or altered – whether through editing, processing or post-production – the more authentic we perceive it to be, even though this perception is often an illusion. This invitation to pause and reflect on how visuals are processed feels especially relevant today. Brands are scrambling to adopt DIY aesthetics in an effort to connect with younger audiences. Shaky handheld cameras (often iPhones), amateurish framing and lo-fi editing – all carefully designed to evoke a sense of spontaneous intimacy. What interests me most is how these visual codes, originally born out of subversion or necessity, have now been flattened into formulas. As a result, ironically, there is not so much authenticity as a performance of it – a sea of hyper-curated imperfection that ultimately feels as mediated as the polished imagery it was meant to counteract. ### [***Ahl al-Kahf* by Tawfiq Al-Hakim**](https://www.abebooks.co.uk/PEOPLE-CAVE-Ahl-Al-Kahf-Tawfiq-Al-Hakim/31523754905/bd?ref=protein.xyz) *Recommended by* [*Shang Salah*](https://www.instagram.com/shangsalah/?ref=protein.xyz) *Ahl al-Kahf* (*The People of the Cave*) is a play by the Egyptian writer Tawfiq Al-Hakim. It is based on the legend of the *Seven Sleepers of Ephesus*, but the play only has three men in the cave. The play adapts the narrative to ask questions about time and our inability to accept reality. It is great in how it makes you feel pity, but also tired of those men as they continue switching from sad to happy to disbelief to acceptance and then back to disbelief. I loved how it portrayed our easily malleable perceptions of the world. Also, this was published in 1939 Egypt, and the writer Al-Hakim published a lot of anti-fascist work during World War 2, so putting out a play about humans and how easily they can be persuaded into a narrative is very on brand. ### [***Precarious Lease* by Jacqueline Feldman**](https://fitzcarraldoeditions.com/books/precarious-lease/?ref=protein.xyz) *Recommended by* [*John Sunyer*](https://www.instagram.com/johnsunyer/?ref=protein.xyz) Jacqueline Feldman’s non-fiction debut, *Precarious Lease*, explores the world of Le Bloc, a Parisian squat that existed from 2012 to 2013\. The book covers the daily life of the artists, activists and immigrants who populated the abandoned office building – eight floors, 8,186 square metres – where different voices, subjects and perspectives intersect. Through reporting, interviews and firsthand experience, Feldman’s narrative examines the dynamics of squatter culture and its unsteady relationship with French bureaucracy and law. The book contrasts the ideals of countercultural living with the realities of marginalisation and instability, and Feldman’s writing provides a detailed portrayal of a community living on the edge. Feldman’s work resonates far beyond the Parisian *banlieue*, offering insights into the global struggle for space and belonging in our increasingly pressurised urban landscapes. And the book is marked by the memory of Ludovic Le MĂ©nĂ©lec, who died in Le Bloc, with a tribute to him and two others at the end. This detail reminds readers that alternative living arrangements sadly come with many risks. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/03/book-recommendations.002.png) ### [***The Mushroom at the End of the World* by Anna Tsing**](https://www.worldofbooks.com/en-gb/products/mushroom-at-the-end-of-the-world-book-anna-lowenhaupt-tsing-9780691220550?ref=protein.xyz) *Recommended by* [*Serra Utkum Ikiz*](https://www.instagram.com/serrautkum/?ref=protein.xyz) *The Mushroom at the End of the World* is about survival, resilience and unexpected connections in a world shaped by capitalism’s destruction. Using the matsutake mushroom, a species that thrives in destroyed landscapes, Anna Tsing explores how life survives in ruins. I actually picked up the book after coming across this sentence: “When Hiroshima was destroyed by an atomic bomb in 1945, it is said, the first living thing to emerge from the blasted landscape was a *matsutake* mushroom.” This simple yet profound thought set the tone for the entire journey. So, Tsing examines the connections between human and nonhuman worlds, focusing on the global *matsutake* trade. She follows the journey of the mushroom and the interactions among immigrant workers, scientists, and traders, revealing how these relationships challenge traditional economic and ecological narratives. Also, instead of seeing progress as a linear path, she introduces the concept of “contaminated diversity,” where species, people and economies adapt and evolve together in unpredictable ways. At its core, this is a book about precarity, how nothing is stable, yet life continues in surprising ways. Tsing invites us to rethink survival, not as competition, but as collaboration across differences. ### [***Invitation to a Banquet* by Fuchsia Dunlop**](https://www.abebooks.co.uk/servlet/BookDetailsPL?bi=32126505794&dest=gbr&ref%5F=ps%5Fggl%5F2039220669&cm%5Fmmc=ggl-%5F-UK%5FShopp%5FTradestandard-%5F-product%5Fid=UK9780393867138USED-%5F-keyword=&gad%5Fsource=1&gclid=CjwKCAiAw5W-BhAhEiwApv4goMk0Xj1Nrl5DbmPEvtg3Q4HWUvuKHXF8j8PTwA4j-p-hMbb4ryUJMBoCuoQQAvD%5FBwE&ref=protein.xyz) *Recommended by* [*Jules Pearson*](https://www.instagram.com/jules%5Floti/?hl=en&ref=protein.xyz) *Invitation to a Banquet* by Fuchsia Dunlop is an incredible insight into Chinese cuisine, tracing its origins told through 30 different dishes. It gave me a real understanding of the history and diverse flavours of Chinese food culture. Plus, I picked up some tricks that I’ve been using in my cooking since. I'd recommend it for anyone who is interested in food and/or China. ### [***Butter* by Asako Yuzuki**](https://www.worldofbooks.com/en-gb/products/butter-book-asako-yuzuki-9780008511685?ref=protein.xyz) *Recommended by* [*Emilie Harford*](https://www.instagram.com/emilieharford/?hl=en&ref=protein.xyz) Skillfully translated from Japanese, *Butter* is inspired by the real-life case of the “Konkatsu Killer”. It’s a great read for anyone who, like me, is both food and thriller obsessed. The novel is written from the perspective of a Tokyo-based journalist on the verge of becoming the first woman to join the editorial desk, as she reports on the case. Anchored in themes of misogyny, the book uniquely explores complex relationships, fatphobia, trauma and the pleasures of consumption. What I find particularly interesting is the day-to-day commentary on Japanese culture and society, especially attitudes towards relationships and the underlying burdens placed on women, regardless of their situation. ### [*Vermilion Sands* by J.G. Ballard ](https://www.goodreads.com/book/show/70238.Vermilion%5FSands?ref=protein.xyz) *Recommended by* [*Joanna Lowry*](https://www.linkedin.com/in/joannamlowry/?originalSubdomain=uk&ref=protein.xyz) I love books so I’m going to town and recommending three. The first is *Vermilion Sands* by J.G. Ballard. I’m a big Ballard fan – no-one does a better job of blending the psychological and the speculative. He’s also literature’s greatest futurist; the strange, liminal spaces that he describes, where desire, technology and collapse intersect, have proved amazingly prescient. *Vermilion Sands* is a fever dream of a short story collection. Set in a sun-bleached, desert resort town populated by faded movie stars, eccentric artists and sentient sculptures, it reads like a series of postcards from a world where creativity has turned inward, feeding on itself in eerie and unexpected ways. ### [*The Anthropology of Time by* Alfred Gell](https://www.routledge.com/The-Anthropology-of-Time-Cultural-Constructions-of-Temporal-Maps-and-Images/Gell/p/book/9780854968909?ref=protein.xyz) *Recommended by Joanna Lowry* The second book I’m recommending is an academic book off my Masters reading list: Alfred Gell’s *The Anthropology of Time*. It explores how different cultures perceive and structure time, challenging the Western notion of time as a linear and objective. Gell argues that time is not just something we experience but something we actively construct through social practices, rituals and technology. It’s great, and mind-expanding and definitely worth your time. ### [*Concerning the Future of Souls* by Joy William](https://www.londonreviewbookshop.co.uk/stock/concerning-the-future-of-souls-ninety-nine-stories-of-azrael-joy-williams?ref=protein.xyz) *Recommended by Joanna Lowry* Finally, another short story collection, Joy William’s *Concerning the Future of Souls: Ninety-Nine Stories of Azrael*. One of its 99 vignettes is a short story that consists of a single word: “Dugong”. Succinct. Witty. Fun. I lapped it up. Audrey Wollen has written an article about it in [this month](https://www.instagram.com/p/DGLbT8KON3v/?hl=en&img%5Findex=1&ref=protein.xyz)’[s BookForum](https://www.instagram.com/p/DGLbT8KON3v/?hl=en&img%5Findex=1&ref=protein.xyz). | SEED | #8298 | | ---------- | -------- | | DATE | 04.03.25 | | PLANTED BY | PROTEIN | ### Youth Collectives and the Nurture Economy URL: https://www.protein.xyz/the-nurture-economy/ Last updated: 2026-09-03T11:21:32.000Z In my final year of university, I felt unfulfilled. No coursework, internships or independent projects satisfied my creative needs. Inspired by art movements, I joined three friends to start a collective: [ROOD](https://roodcollective.com/?ref=protein.xyz). In March 2023, we began by combining our different disciplines, which rarely intersected in a traditional academic setting. We came from filmmaking and design backgrounds but decided to actively seek fine artists, musicians, fashion designers and anyone from a field unknown to us for projects that bend between all disciplines. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Snapinst.app_472525152_1265066271388401_943715343535265901_n_1080.jpg) [**ROOD Collective*](https://roodcollective.com/?ref=protein.xyz) _This post is for subscribers only._ ### Jean Campbell On Redefining Pain URL: https://www.protein.xyz/im-fine-really/ Last updated: 2026-04-14T08:37:55.000Z **What inspired you to start your podcast, *I***’***m Fine*?** My journey with both acute and chronic pain began when I was 12, and it’s something I still live with today. Throughout these years of managing an incredibly difficult condition, I’ve learned to cope, and for that, I’m unbelievably grateful. I realise I am one of the lucky ones, and that I am privileged to have found and had access to resources that have helped me. I wanted to create a community and a platform that offer conversations of hope, connection and to offer solutions. Solutions that people need. Pain is universal and without solutions; suffering is inevitable for all of us. A huge part of my experience was loneliness, as it has been for those I’ve been fortunate enough to connect with through making [the podcast](https://www.if-podcast.com/?ref=protein.xyz) (Listen [here](https://open.spotify.com/episode/3KDUZvFIdpj2nF06GcLENm?si=J2Jwl8qGSwG6ntByv2AL-g&ref=protein.xyz) and [here](https://podcasts.apple.com/gb/podcast/im-fine/id1751517469?i=1000692075677&ref=protein.xyz)). **You often talk about “redefining the narrative of pain”. What does that mean to you personally?** It means moving from hopelessness to hope; moving from feeling broken or without options to finding solutions and finding ways to take action. I’ve had the blessing of speaking to many remarkable people, people who’ve dealt with and still deal with issues far worse than anything I’ve known. But what we have in common is a hope of finding a way to change minds and open opportunities to the idea that pain could be seen as an opportunity and a teacher. Maybe it could guide solutions we didn’t know existed and offer a different perspective on the world. Maybe there is a way I can claim power over my pain despite the fact it still exists. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/a838aeed-98b8-4e81-b92d-5f6a96df454b-1.jpg) **Is there a particular episode or guest you**’**ve featured on *I***’***m Fine* that deeply resonated with you?** I recently recorded a [panel discussion](https://youtu.be/-Tp2tocADKc?si=DHpeYrkou8FGRb3j&ref=protein.xyz) about sex and love at the [Twenty Two](https://www.instagram.com/thetwentytwo/?hl=en&ref=protein.xyz), \[a hotel and private members’ club\] in London, which I released on Valentine’s Day. I was grateful to have the opportunity to do this, hosting about 80 women, with [Dr. Adrienne Loth](https://www.instagram.com/dr.adrienne%5Floth/?ref=protein.xyz) and [Natasha Silverbell](https://www.instagram.com/natashasilverbell/?ref=protein.xyz). Sex and love are two areas that can feel quite unapproachable when navigating vulnerability, wherever you are in your life – married, single, young, old
 I have had my own journey with this, and I wanted to offer an open and in-depth conversation, where people could connect. Whether it was about breaking the unrelenting standards we hold ourselves to, overcoming the fear of not fitting into sexual norms, creating space for healing from past experiences, or all of the above – and more – everyone’s story was welcomed, as each one has something to offer that can help someone else. **What has the response to *I***’***m Fine* been like?** It has been the most humbling and rewarding thing I have done. I feel so lucky to be doing what I’m doing. When I started the podcast, my aim was to offer solutions and connection for the many millions of people navigating pain in isolation. I don’t want anyone to feel alone and I have been lucky to find ways of coping with my pain. But not everyone has this luxury. I told myself that if it helped one person that would be enough, though 33% of our global population suffer with chronic pain. Chronic pain is pain that lasts over three months. And I think something like 30% of GP consultations in the UK are taken up by musculoskeletal issues, which makes up for 28.2 million lost working days in the UK each year. **Managing chronic pain is obviously something very personal to you.** I spent 17 hours under general anaesthesia as a teenager. My pelvis was broken in six places and readjusted over four different procedures, all to correct my hip dysplasia, a condition where the hip sockets are shallow. I was diagnosed at 15 and had to wait for my growth plates to fuse before I could have surgery, since I was still young. By the time I had my first operation at 16, I could barely walk for more than five minutes. Even so, I’m fortunate to have been in a position to receive the surgery and the help I needed. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Screenshot-2025-02-24-at-22.33.01-1.png) I’ve also been lucky to work as a model. In fact, I had my first surgery just a week after my first shoot. With each procedure, they broke my pelvis in two parts, performing one side at a time, so the other could support me during recovery. After each surgery, I spent a month in a wheelchair and three months on crutches, and it took about a year and a half to walk properly again after each procedure. Even though I was in the best possible position for recovery, I had no idea how to cope with everything I was going through. **How have you managed to find strength through it all?** Firsthand, I can say I truly understand where a journey with pain can take you. For me, that journey led to a very dark place. When I was 19 and had the final of four surgeries, I was still experiencing pain a year and a half later. I was advised to undergo eight additional surgeries, including having the tops of my legs broken and realigned, and having the ball joint cut off and adjusted to the correct angle for the hip joint. I chose not to go through with those surgeries because, honestly, it just didn’t feel possible. I had already spent three years going through surgeries and recovery, and committing to another six years of surgeries and recovery didn’t seem feasible. In some ways, I consider myself lucky. Out of a place of desperation and hopelessness, I found ways to manage my pain without those additional surgeries. What really helped me was approaching my pain with a 360-degree perspective. Meditation has been key, as well as low-intensity exercise, which is surprising given that I’m not entirely able-bodied. Despite everything, my life has turned out to be a surprising journey. I never expected to live off my physicality or to have a position in the fashion industry as a model. I also never expected my pain to become such a defining part of my experience. But despite all the unexpected costs, I’ve also gained so much from it. **What’s the best piece of advice you’ve received on managing pain?** Someone once told me, just before my second major operation, that there’s no such thing as “getting back to normal”. At the time, I didn’t fully understand, but this person, a dancer who had endured numerous injuries, explained that pain and recovery would be something I’d need to learn to manage. Looking back, I realise how true that was. My advice would be to listen to your body, to be patient, to give yourself grace and to approach it with curiosity. Our bodies are capable of incredible things when we take the time to understand and care for them. **Can you recommend any resources that help navigate pain and suffering?** One film that stands out to me is *All the Beauty and the Bloodshed* (2022). While it might not be directly focused on managing pain, it’s incredibly informative and deeply moving, exploring the life and journey of Nan Goldin and the fall of the Sackler family. I also recommend *The Road Less Traveled* (1978), a book by M. Scott Peck, which is more psychological in nature but offers profound insights into how we can approach suffering. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/image-1.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/43235929.jpeg) For something more practical, persistence has been key for me. When I was given physio exercises and told to avoid impact through my joints, I took it upon myself to find ways to adapt. I searched for Pilates routines on YouTube that incorporated my prescribed exercises, and it turned out to be a great resource for building core strength. Pilates is wonderful because you can do it at home for free, although there are paid classes if you prefer. Meditation has been another powerful tool for me. The app *Insight Timer* is free and offers endless resources. I also recommend searching for guided meditations or sound meditations on YouTube. They can be incredibly calming and grounding. Community has also been essential. I’ve found immense value in leading talks, panels and workshops, where I’ve not only benefited personally but also seen how much they help others. I encourage anyone dealing with chronic pain to connect with people who understand – this journey can be isolating, but finding others to share it with can make all the difference. And, of course, my podcast is something I hope will be a helpful resource. I feel that what I’m doing is unique, and it’s a project I wish had been available to me during my own struggles. **What’s currently the biggest challenge in moving your mission forward?** Creating awareness is a major challenge. The conversation around pain, its impact and alternative solutions needs to be elevated. Right now, the biggest hurdle for me is finding the resources to bring this vision to life. I’m starting on my own, and I’m actively looking for sponsors to help fund season two of the podcast, expand in-person events and create more community-driven solutions. With more support, I can reach even more people and provide the resources that are currently lacking. **In terms of reframing pain, what does the future look like?** My goal is to create a world where people don’t feel alone in their pain. I want them to feel empowered with the knowledge that there are options beyond just pain medication. I hope to shift the focus towards long-term solutions, to help people think differently about pain and how they manage it. I want information and support to be readily available to those who need it, and I envision a future where no one has to face pain in isolation. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Screenshot-2025-02-24-at-16.27.00-1.png) **Illustration by* [**Orfeo Tagiuri*](https://www.instagram.com/orfeot/?ref=protein.xyz) [*I*](https://www.if-podcast.com/?ref=protein.xyz)*’*[*m Fine*](https://www.if-podcast.com/?ref=protein.xyz) *is a podcast hosted by* [*Jean Campbell*](https://www.instagram.com/jean%5Fcampbell/?hl=en&ref=protein.xyz)*, with guests ranging from stylist* [*Julia Sarr-Jamois*](https://www.instagram.com/sarrjamois/?ref=protein.xyz) *to photographer* [*Jaime Hawkesworth*](https://www.instagram.com/jamie.hawkesworth/?ref=protein.xyz)*.* | SEED | #8296 | | ---------- | -------- | | DATE | 25.02.25 | | PLANTED BY | PROTEIN | ### Techriolage URL: https://www.protein.xyz/techriolage/ Last updated: 2026-07-07T23:58:44.000Z The concept of [*techriolage*](https://techriolage.wordpress.com/?ref=protein.xyz) relates to the approach to reappropriate technical objects. It investigates the potential of integrating traditional crafts with electronic waste to engage communities in repair practices, and foster a more ecological and culturally sensitive design culture. I want to delve into the philosophical implications of the relationship between technology and human existence, emphasising the importance of local knowledge and cultural diversity in addressing modern day problems of electronic waste. For example: - What alternative methods and processes can we develop to address the multiple crises created by unchecked capitalism? - What modes of resistance are possible across academic, cultural, governmental, business and activist institutions? - Most importantly, how can we participate in reimagining ways of life with attention to design justice? Under the umbrella of criticality, justice, power and futurism, pluriversal design seeks to create polyphonic speculations. It moves away from dominant Eurocentric, patriarchal and imperialist ideologies, toward postcolonial, radical, and marginalised futures. ### Earth Overshoot Day [Massy Atlantis](https://www.paris-sud-amenagement.fr/nos-projets/massy-atlantis-un-site-privilegie-de-developpement-urbain/?ref=protein.xyz), a newly constructed, fantastical township located 20km south of Paris in the suburbs, evokes the fictional island from Plato’s *Timaeus* and *Critias* through its name. However, the weekly accumulation of trash reflects the consumption patterns of the township’s “designed human” inhabitants. > The term “designed human” is used here instead of “ideal human” or “normal human” to emphasise that our daily lives are constantly governed by external forces such as algorithms, data and systems. These systems are designed by people, for people, to serve common interests and generic efficacy devoid of ornaments. This concept is particularly relevant in Western, educated, industrialised, rich and democratic ([WEIRD](https://dl.acm.org/doi/10.1145/3411764.3445488?ref=protein.xyz)) societies, which represent 73% of participants in computer-human interaction (CHI) studies, despite constituting only 12% of the global population. The designed human reflects how modern architecture and technology shape human experiences, creating a quasi-human figure that is both a product and a participant in the designed environment. Weekly waste serves as a clear indicator of the accumulation and consumption of globalised goods, highlighting the inequality of overproduction – particularly in the global majority – and the overconsumption of highly marketable products. [Earth Overshoot Day](https://overshoot.footprintnetwork.org/newsroom/country-overshoot-days/?ref=protein.xyz), which measures per-capita consumption against global biocapacity, has shifted from 2 August 2023 to 25 July 2024\. This day marks when humanity exhausts the Earth's yearly capacity to regenerate resources. The seven-day shift signifies an unsustainable rate of ecological depletion, surpassing the planet's annual replenishment capacity by 75%. From Earth Overshoot Day onward, humanity effectively relies on borrowed ecological capital. _This post is for paying subscribers only._ ### Less Words, More Actions URL: https://www.protein.xyz/less-words-more-actions/ Last updated: 2025-06-26T14:48:35.000Z This came like a flash. Protein asked me if I’d like to pick “five critical/cultural writers you’re following right now”. It took about two minutes of trying to come up with names before I realised that overwhelmingly the discourse I’m taking cues from recently has come not from writers, but from doers. No shade on writers, though (far from it – see footnote). But the minute I stop to consider whose words linger in my mind most often – who inspires me to write – it’s not professional writers, thinkers or commentators. It’s practitioners. And since much of my work centres on UK music, it’s those practitioners, both within and around the UK music scene, who influence me most. Okay, some of them do write commentary too, more or less formally, but even those do so in the process of building real world constructions: networks, events, even bricks and mortar buildings. We often speak in the abstract about “[community](https://www.protein.xyz/dirty-words-4-community/),” “[subculture](https://www.protein.xyz/are-subcultures-dead/),” and “grassroots,” but the reality of these concepts is messy and often contradictory. In the words of the great James Baldwin, they’re all built “on the love and the passion of a very few people”. These are people whose ideas are tested in practice daily, doubly so as they are effectively “open source”, putting their practice out there for all to see and try out in turn. Most of them have been at it for a while, but the urgency of the current political and cultural moment throws their efforts into stark relief: > We have never needed community builders who are willing to open up culture on the nuts-and-bolts level and show its workings more. There are many, many I could have picked: my old FACT colleagues Tom Lea and Chal Ravens of[ No Tags](https://notagspodcast.substack.com/), [Elijah](https://www.instagram.com/eli1ah/?ref=protein.xyz), [Sean Adams](https://www.linkedin.com/in/seaninsound/?ref=protein.xyz), [Bradley Zero](https://www.soundoflife.com/blogs/people/bradley-zero-jumbi-moko-interview?ref=protein.xyz), [Colleen “Cosmo” Murphy](https://bassmidstopsandtherest.substack.com/p/no-8-colleen-cosmo-murphy), [Mark Davyd](https://markdavyd.substack.com/) of the Music Venues Trust
 but in the spirit of urgency, it’s “first thought best thought” and these are the first five names that sprung to mind. --- ### [Sherelle](https://www.instagram.com/sherelle%5F/?hl=en&ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/03d1f7af-b5b1-4253-beab-dbe474822f98_1050x1400-2-1.jpeg) **Source: Bass, Mids, Tops and the Rest* If you’ve followed the dance music of the past half decade, you can hardly have missed the meteoric rise of Sherelle Thomas, who has been *the* figurehead for the explosion of uptempo, hardcore rave music into the mainstream of clubs and festivals. But she is much more than just a DJ. Sherelle is hyper-articulate and driven, passionately campaigning for greater opportunities for creatives through her inclusive booking and signing policies, as well as the workshops and programs she organises. She is equally committed to giving fans affordable and accessible entry into the culture. Musically, she is heavily informed by the classic rave, hardcore and jungle of the 90s, but she isn’t a misty-eyed nostalgist: she presents it refreshed, renewed, with the full knowledge of the faults of past scenes and everything rewired for a more inclusive present. And as a young, Black, masculine-presenting queer woman who is also a scholar of image, photography and fashion, she embodies her worldview as the full, 360° package: word, sound, deed, action and appearance all in sync. Her career seems to move as fast as her DJ sets, so she doesn’t have a single place where her ideas are expounded but that’s precisely the point: across radio, raves, record labels, [interviews](https://bassmidstopsandtherest.substack.com/p/no-5-sherelle), socials, her ideas unfold as *practice* more than as manifestos. ### [Man Power](https://taplink.cc/manpowermusic?fbclid=PAZXh0bgNhZW0CMTEAAaa4Yi-Tnwq7yY4EY256VBgYWdEWwLrKL%5FTKMenSL4CC1%5F8l6ScSNCEzxPE%5Faem%5FFRdeVEfSu4D7iyntZadc7Q&ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/manpower-2-1.jpeg) **Source: Resident Advisor* Again, there’s no single manifesto for Geoff Kirkwood aka Man Power: he, too, tends to move too fast to settle on one, and everything he does is expressed through his activities. I’d been aware of his music but first met him when he invited me in 2022 to come and[ survey the DIY scene of Newcastle](https://www.theguardian.com/music/2022/nov/03/nobody-will-do-anything-for-us-well-do-it-ourselves-newcastles-wild-diy-music-scene-thrives-against-the-odds?ref=protein.xyz) and the surrounding areas, which I managed to persuade The Guardian to write up. I was struck and remain so by how committed he was to his hometown – though he’s a DJ with global reach he makes sure not to get trapped on the constant travel merry-go-round and put back into art projects, venues and more: most recently securing investment into in the old-school working class social club where he’d been putting on pop-up parties in order to create a permanent music venue within it. Across his projects and [interviews](https://www.youtube.com/watch?v=UrfK1j4O6xU&ref=protein.xyz), there is a continuous self-interrogation of the intersections between class, locality, neurodivergence and other factors that shape our understanding of “community”. ### [Skill Issue](https://skillissue.substack.com/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/e228480f-bdad-4175-b99d-3cd9cf6be4bc.jpeg) Alright, I’m going against my own brief here as in this manifestation, Christopher Watson and Hue are, kind of, commentators. Hue also is, or has been, a music journalist too. But I know them first as participants in The Culture, as clubbers, as movers and shakers, and in Christopher’s case as a DJ, musician (albeit well overdue a new release) and part of the fantastic Rye Wax organisation. Rye Wax, when it was a physical space, was one of my favourite places in London, pretty much the Platonic ideal of a music-centric community space with record shop, cafe, bar and venue taking up a sprawling basement of the Bussey Building in Peckham – all of which I wrote about [here](https://www.soundoflife.com/blogs/mixtape/drifting-down-rye-lane-fyi-chris-and-why-locality-still-matters?ref=protein.xyz). In their mailout Skill Issue, Hue and Christopher blend their voices, and an unholy cocktail of club culture, gaming and radical politics, together into an impassioned, often surrealist tirade, a mad blend for a mad world
 and the real reason they fit into this list, is that it feels like the collective voice of people out there *doing the things* which make up collective subcultures: for me as an old man, long since semi-detached from late nightlife, if feels like a bulletin direct from the smoking terraces of the best clubs. ### [DJ M](https://www.instagram.com/fundingwithmina/?ref=protein.xyz)ina ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/mina-2-1.jpg) **Source: Resident Advisor* As I said in [the Guardian article](https://www.theguardian.com/music/2022/nov/09/boko-boko-the-club-superheroes-commanding-global-grooves?ref=protein.xyz) I wrote about them in 2022, Boko! Boko! DJ squad are like a superhero team – but each of Tash LC, Juba and Mina have their own superhero plotlines separately from the crew too. Everything they do is about a commitment to making the global local and vice versa: their sounds joining dots from rambunctious rave styles from Kinshasa to Kuala Lumpur, but never with a homogenising impulse, always with emphasis on specific effects in specific moments. And all of them work to reinforce the connections beyond just the material: I’m highlighting Mina here because of the powerhouse work she does opening up lines of communication, whether through her music production and performance with Ghanaian MC Bryte, the Funding With Mina Instagram channel, which provides free guidance to public and private grants available to musicians, or her partnership with a grassroots venue in Nairobi called the Mist, where she’s been a guest resident and curating events, forging information-sharing connections with venues in the UK, and also brought the Keep Hush streaming channel there. ### [Jamz Supernova](https://www.instagram.com/jamzsupernova/?hl=en&ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Jamz-Supernova-Interview-2.jpg) **Source: MixMag (photographed by Sarah Harry Isaacs)* Jamz has had a parallel life to Sherelle, both getting their break on London’s Reprazent Radio, both now staples of BBC 6 Music. While Sherelle has maintained a laser focus on high-energy turbo rave dancefloors, Jamz has embraced a more expansive musical approach with her broadcasts, club nights, and Future Bounce label. Her work opens up a rich, international landscape, incorporating everything from the riotous global bass Mina plays, to sophisticated hip hop, neo-soul, older jazz, and global sounds. A natural autodidact, her reporting from places she visits is always informative and relatable, with a strong emphasis on informing the world about small, unique but networked music communities. She is also a glorious advocate for the culture itself. As she [told me](https://www.theguardian.com/music/2024/dec/24/uk-clubbing-rave-revival?ref=protein.xyz) last year: “We’ve got to have optimism because that’s what we go on to the dancefloor for. We’ve been through tough times before, so we reset, rebuild and go again.” --- \* *I am a writer myself and remain bloody-mindedly committed to longform writing as an anchor in turbulent attention storms, publishing long Q&As every fortnight on* [*BassMidsTopsAndTheRest*](https://bassmidstopsandtherest.substack.com/)*. I’m currently rebuilding and rebooting* [*theartsdesk.com*](https://www.theartsdesk.com/?ref=protein.xyz) *– the site I co-founded 15 (!) years ago with a lot of disenchanted broadsheet journalists. The site is dedicated to preserving old-school arts criticism. I’m part of the*[ *Association of Music Editors*](https://www.music-editors.com/?ref=protein.xyz)*, which Sean Adams founded to remind the world that grassroots music writing is as important to the cultural ecosystem as just about any other part of it. On it goes.* | SEED | #8294 | | ---------- | --------- | | DATE | 18.02.25 | | PLANTED BY | JOE MUGGS | ### Does Anyone Really Care About Music? URL: https://www.protein.xyz/does-anyone-really-care-about-music/ Last updated: 2026-09-03T11:13:47.000Z ### In short: of course we do. But the question still cuts to the core of how music is experienced and valued today. From the artist, consumer and industry perspectives, the way we engage with music has changed dramatically. Ultimately, this topic highlights a fundamental tension between convenience and authenticity, accessibility and depth. When [Henry Bruce Jones](https://www.instagram.com/henrybrucejones/?ref=protein.xyz) posed this question in the [SEED CLUB](https://forum.protein.xyz/?ref=protein.xyz) earlier this year, tongue firmly in cheek, he was highlighting a fundamental tension between convenience and authenticity, accessibility and depth, in how music is experienced and valued today. As you can see below, the conversation quickly snowballed to include topics such as: - whether our connection to music is still as profound as it once was; - how music has become commodified in a world where streaming and instant access have transformed our listening habits; - how streaming and instant access have affected artists’ identity, self-expression, and community. _This post is for subscribers on the TEAM tier only._ ### Aesthetic Exile URL: https://www.protein.xyz/aesthetic-exile/ Last updated: 2026-09-03T11:14:08.000Z In my previous job at a branding agency, I was overcome by a strange sensation of detachment from the world around me. My colleagues seemed to possess an almost reverential devotion to beauty and an instinct for knowing when an aesthetic choice was “just right”. Everything in the studio was carefully curated, from the mugs (the same as the ones Apple uses in its headquarters) to the imposing library filled with collectable coffee-table books and niche magazines. A typical lunchtime conversation bounced between the latest tier-zero sneakers, sleek countryside hide-outs, under the radar festivals, hi-tech fabrics, obscure fonts and single origin coffee beans. Every day, we indulged in a five-course lunch, complemented by a tastefully designed menu. There was much to love, but I never felt able to embrace it to the full. The indulgent world of aesthetics inside the studio contrasted sharply with the barrage of upsetting news that showed the world outside sliding steadily into chaos. _This post is for subscribers only._ ### #714 | Cultural Singularity, Technospirituality & Memecoin Supercycles URL: https://www.protein.xyz/714-cultural-singularity-technospirituality-memecoin-supercycles/ Last updated: 2025-02-17T22:03:03.000Z Join us on [**Wednesday 12th February at 5pm GMT**](https://us06web.zoom.us/webinar/register/WN%5FdGkj57QBSkWWqkxSYLJX1Q?ref=protein.xyz#/registration)for our next FORUM where we will be discussing if[**Anyone Really Cares About Music?**](https://us06web.zoom.us/webinar/register/WN%5FdGkj57QBSkWWqkxSYLJX1Q?ref=protein.xyz#/registration) The question intentionally cuts to the core of how music is experienced and valued today. From the artist, consumer and industry perspectives, the way we engage with music has changed dramatically — highlighting a fundamental tension between convenience and authenticity, accessibility and depth. We've lined up **Martha Bolton** [**(Not Bad For A Girl)**](https://www.instagram.com/notbadforagirlmcr/?ref=protein.xyz), **Austin Robey** [**(Subvert)**](https://subvert.fm/?ref=protein.xyz) and **Henry Bruce Jones** [**(SQD.ZIP)**](https://www.allsquad.io/?ref=protein.xyz) to discuss: - Whether our connection to music is still as profound as it once was? - How music has become commodified in a world where streaming and instant access have transformed our listening habits? - How streaming and instant access has affected artists identity, self-expression, and community? - And a whole lot more 
 --- [REGISTER HERE](https://us06web.zoom.us/webinar/register/WN%5FdGkj57QBSkWWqkxSYLJX1Q?ref=protein.xyz#/registration) --- ### **SEEDS** (That you might have missed ...) - [**2024 Reflections**](https://www.protein.xyz/2024-reflections/) **By Protein** Instead of adding to the blancmange of predictions that no-one really needs/reads, we thought we'd focus our full moon energy on some of the more pertinent people and ideas that we planted last year — in the hope they'll continue to grow into a better future for us all. - [**Research Raves**](https://www.protein.xyz/research-raves/) **By Carolin Meyer** We explore why brands are throwing raves and ask what kind of research can emerge from these spaces of ecstatic participation? - [**Sentient Memes**](https://www.protein.xyz/sentient-memes/) **By Protein** Memes have dominated internet culture [since the mid-90's](https://medium.com/lab-work/the-evolution-of-internet-memes-466d360a2ef6?ref=protein.xyz), originally capturing niche social interests, but have now becoming a mainstream [form of communication](https://memebase.cheezburger.com/tag/medieval?ref=protein.xyz) for countless online communities — holding a [mirror up to culture itself](https://knowyourmeme.com/?ref=protein.xyz). So what happens when AI gets involved? - [**Medieval Nostalgia**](https://www.protein.xyz/medieval-nostalgia/) **By Jade Issacs** Initially inspired by typography, and mostly from YouTube thumbnails, the theme of Medieval nostalgia has been on my mind. In some ways, I couldn’t help it. The fascination with an ancient world populated with heroes and myths was seemingly everywhere I looked. - [**Is Gatekeeping Good For Culture?**](https://www.protein.xyz/is-gatekeeping-good-for-culture/) **By Protein** We've updated this SEED to include highlights from our recent FORUM with Ruby Justice Thelot, Daisy Alioto and Charlie Robin Jones — there's also a link to the recording for anyone who missed it. - [**Dead Internet Theory**](https://www.protein.xyz/dead-internet-theory/) **By Rupert Russell** Four years ago, on the fringes of the [message-board internet](https://forum.agoraroad.com/index.php?threads%2Fdead-internet-theory-most-of-the-internet-is-fake.3011%2F=&ref=protein.xyz), many started to argue that no, most users on Facebook and other social media platforms were AI bots. In fact, the internet made by real human beings had died back in 2016 or 2017\. In a widely [read article in The Atlantic](https://www.theatlantic.com/technology/archive/2021/08/dead-internet-theory-wrong-but-feels-true/619937/?ref=protein.xyz), this idea was called a “conspiracy theory” that was probably “wrong” but “feels true”. Then, at the end of December 2024, Meta told the [Financial Times](https://www.ft.com/content/91183cbb-50f9-464a-9d2e-96063825bfcf?ref=protein.xyz) that was, er, the plan for the future. - [**Reframing Death**](https://www.protein.xyz/reframing-death/) **By Protein** The narrative around death is no longer being avoided. To start exploring this broad and complex issue, we’ve asked a few of our contributors to offer their thoughts. - [**A Funeral, But Make It Fashion**](https://www.protein.xyz/the-peoples-pyramid/) **By Protein** Last week's [Reframing Death](https://www.protein.xyz/reframing-death/) prompted a range of responses in support of our call to create a new positive movement around death that takes it beyond a niche introverted conversation. One such DM was from Jonny Banger, the man behind the renegade clothing brand [Sports Banger](https://www.sportsbanger.com/?fbclid=PAZXh0bgNhZW0CMTEAAaa9WNHuOEk9sQNax-qz1YV4PQbiTmmf6FlirHzwbEwKfgCO%5FjqsDZtdPuU%5Faem%5FMi3nS-OlLKOeY5sDTkAHEw&ref=protein.xyz) and co-curator of the latest iteration of [The Peoples Pyramid](https://www.thepeoplespyramid.org/?ref=protein.xyz), a project initiated by the electronic duo [KLF](http://klf.de/home/?ref=protein.xyz). - [**Bringing Boredom Back**](https://www.protein.xyz/bringing-boredom-back/) **By Sophia French** I want to be bored this year. I want to swim in unstructured hours that allow me to catch up with myself, where I can realise thoughts I didn’t know I had; to let my imagination roam and bloom into shapes only possible without the constant distraction of a screen blurring my vision. - [**The Internet Is Broken For Women**](https://www.protein.xyz/the-internet-is-broken-for-women/) **By Maria Rubio** Every time I check the news lately, I go to bed thinking, “It cannot possibly get any worse tomorrow”. Yet, somehow, it does. We’re past the point where blocking trolls or writing “stricter” community guidelines is going to fix anything – these are band-aid solutions for a systemic problem, a broken arm, a bleeding artery. - [**Are Subcultures Dead?**](https://www.protein.xyz/are-subcultures-dead/) **By Protein** It would be an understatement to say that opinions on the matter are divided. What’s more, defining subcultures has always been a complicated task. After Shang Salah sowed the SEED in our [Contributors Forum](https://forum.protein.xyz/?ref=protein.xyz), we asked five other members to share what subcultures mean to them and which ones, if any, they’re currently into. --- ### **SEEDS** (That are still [germinating](https://forum.protein.xyz/?ref=protein.xyz) ...) - We've never [needed sci-fi more](https://www.theguardian.com/commentisfree/2025/jan/22/scientists-government-plan-future-sci-fi-writers?ref=protein.xyz) - Are brands falling [back in love with print?](https://www.creativereview.co.uk/brands-print-magazines-dazed-studio-richard-turley?ref=protein.xyz) - Tumblr is "[back](https://about.tumblr.com/?ref=protein.xyz)", but did it ever leave? - [AI is like Tinkerbell](https://futurism.com/ai-tinkerbell?ref=protein.xyz), it only works if we believe it in - Matt Klein's [Meta Trends 2025](https://zine.kleinkleinklein.com/p/meta-trends-2025?ref=protein.xyz) is essential reading - As is this [Cultural Singularity](https://zine.kleinkleinklein.com/p/hyper-optimization-cultural-singularity?ref=protein.xyz) piece - How Bad Bunny is fighting [gentrification through music](https://docs.google.com/document/d/12gscJzI5AL8wuWqi4AXRVu6ODtFWQmARzBguM9JncIU/edit?pli=1&tab=t.0&ref=protein.xyz) - Murad Mahudov's [Memecoin Supercycle](https://www.youtube.com/watch?v=6nqzwdGxTGc&ref=protein.xyz) is worth a look - As is Emily Segal's [E is for Ethereum](https://nemesisglobal.substack.com/p/brand-analysis-e-is-for-ethereum) - Call it what you like: AI Jesus, Deus in machina or [Technospirituality](https://www.theguardian.com/technology/2024/nov/21/deus-in-machina-swiss-church-installs-ai-powered-jesus?ref=protein.xyz) - Grow your [own shoes](https://oxman.com/?ref=protein.xyz) - Teens [don't trust tech](https://techcrunch.com/2025/01/29/report-majority-of-u-s-teens-have-lost-trust-in-big-tech/?ref=protein.xyz) - Oxfam's [Inclusive Language Guide](https://oxfamilibrary.openrepository.com/bitstream/handle/10546/621487/gd-inclusive-language-guide-130323-en.pdf;jsessionid=59769E871A16E96F8D96E81CF5E0A7BF?sequence=9&ref=protein.xyz) is free and wonderful - [Templo](https://templo.co.uk/?ref=protein.xyz) rebrands [GF Smith](https://www.grafik.net/gf-smith-unveils-bold-rebrand-by-templo/?ref=protein.xyz) and we love it - A long but great read that honours [David Lynch](https://horse-jeans.ghost.io/i-think-people-are-perverts/?ref=protein.xyz) - Here's a great [pitching resource](https://docs.google.com/document/d/12gscJzI5AL8wuWqi4AXRVu6ODtFWQmARzBguM9JncIU/edit?pli=1&tab=t.0&ref=protein.xyz) for writers - Will AI enable us [to talk to animals?](https://ig.ft.com/ai-animals/?ref=protein.xyz) - A look inside Chile's [trap and plugg scene](https://www.rollingstone.com/music/music-latin/chile-trap-and-plugg-scene-akriila-1234997129/?ref=protein.xyz) - In case you missed it [good is out, evil is in](https://comatter.substack.com/p/good-is-out-evil-is-in) - If ever in doubt, [be more Doug](https://www.instagram.com/p/DFfvgHEuZqP/?hl=en&ref=protein.xyz) --- ### **ONLY IMAGES** (c/o [@theythatdo](https://www.instagram.com/p/DFa9XOUxU3Y/?hl=en&ref=protein.xyz)) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/image-2.png) --- ### **CONTRIBUTORS** A massive thanks to all our wonderful contributors for showing up and sowing so many incredible SEEDS in our [cosy corner of the internet](https://forum.protein.xyz/?ref=protein.xyz): **@joe\_muggs, @jade, @caro, @jack\_stanely, @mariarubio, @sophia\_french, @the2noelle, @MAL, @MalenaR, @mike, @valentina\_p, @shikar, @COLETTE, @luisa\_ferreira, @janne, and @anodromedan, @luigiab8te, @mohamedragahmed, @jannebaetsen, @kaitlyndavies, @kevaepale, @henrybrucejones, @charlierobinjones, @euro\_kurd, @vpalange, and @theradesound** We're always looking for culturally curious curators to get paid to contribute to [Protein XYZ](https://www.protein.xyz/) and collaborate with [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz), so if that sounds like you [apply here.](https://www.protein.xyz/contribute-to-protein/) --- ### Are Subcultures Dead? URL: https://www.protein.xyz/are-subcultures-dead/ Last updated: 2026-09-03T11:21:37.000Z It would be an understatement to say that opinions on the matter are divided. What’s more, defining subcultures has always been a complicated task. After Shang Salah sowed the SEED in our [Contributors Forum](https://forum.protein.xyz/?ref=protein.xyz), we asked five other members to share what subcultures mean to them and which ones, if any, they’re currently into. --- ### **Shang Salah** As a young creative, I’ve read too many articles pitying the current youth for their lack of subcultures. It’s made me question whether subcultures have truly died, or whether we’ve replaced them with something else. More specifically, have we swapped them for identity politics or identity-based groups? Or, on a more superficial level, have they been replaced with aesthetics? Personally, I find it hard to believe that subcultures are dead. Take, for example, the shift from being part of a socialist punk group to now identifying with a creative Middle Eastern women’s group. The underrepresented are responding to decades of being unheard, and are prioritising the act of coming together through shared identity. We’re also living in an increasingly hyper-individualised society, so the more niche or specific a group’s description, the more likely we are to gravitate towards it. That said, whenever I read about the subcultures of the ’70s or ’90s, it seems the real difference between then and now isn’t the youth’s lack of ideological stances, but the absence of spaces for them to gather and engage in meaningful discussions. I live in London, where even a simple coffee costs a lot of money – let alone the price of securing a space for regular meet-ups. As a result, we’ve adapted and now engage with our communities primarily online, through forums or social media. Many of my friends argue that this is the main reason why subcultures will never be what they once were. Another argument is that for many, it’s simply unaffordable to practice their art or creativity without commodifying it. Starting a band for fun seems impossible nowadays – the band needs to fit into a bigger plan of becoming a professional musician. We simply don’t have the luxury of time to pursue hobbies for the sake of the hobby. Are subcultures truly long gone, or have we simply rebranded them? Personally, I lean towards the latter. I believe we’re more connected to our dimensionality now than ever before, with individuals able to be part of multiple communities – both superficial and profound – at the same time, often prioritising those that resonate with our identity. But the frustrating reality is that it’s prohibitively expensive to physically be part of a group on the regular, so instead, we engage online. That, I think, has become the new home for subcultures. [*Shang Salah*](https://shang-salah.myportfolio.com/work?ref=protein.xyz) *is a director, producer, video artist and researcher.* --- ### **Jack Stanley** I think subcultures will always exist, they’re just going to change and shift a lot quicker than they used to. The interesting thing is that it feels like the age of dominant subcultures is over, and there’s a way in which all of these things can be huge and completely separate. I’ve been really interested in the hardcore crossover into mainstream, which I think a lot of people (myself included) didn’t expect. _This post is for paying subscribers only._ ### A Funeral, But Make It Fashion URL: https://www.protein.xyz/the-peoples-pyramid/ Last updated: 2025-06-26T14:55:28.000Z The recent SEED on [Reframing Death](https://www.protein.xyz/reframing-death/) prompted a range of responses in support of our call to create a new positive narrative around death that moves it beyond a niche introverted conversation. One such DM was from Jonny Banger, the man behind the renegade clothing brand [Sports Banger](https://www.sportsbanger.com/?fbclid=PAZXh0bgNhZW0CMTEAAaa9WNHuOEk9sQNax-qz1YV4PQbiTmmf6FlirHzwbEwKfgCO%5FjqsDZtdPuU%5Faem%5FMi3nS-OlLKOeY5sDTkAHEw&ref=protein.xyz) and co-curator of the latest iteration of [The Peoples Pyramid](https://www.thepeoplespyramid.org/?ref=protein.xyz), a project initiated by the electronic duo [KLF](http://klf.de/home/?ref=protein.xyz). > "Death is the one constant in life, so we might as well have some fucking fun with it" - Jonny Banger The pyramid is designed to be built from 34,592 [Bricks of Mu](https://shop.sportsbanger.com/products/brick?ref=protein.xyz), each containing a small portion of an individual’s cremated remains. This process, called MuMufication, offers a unique form of memorialisation, blending both funeral rites and a celebration of life. The pyramid is expected to take centuries to complete, evolving into a lasting, collective tribute that transcends individual lifetimes. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/image.png) Each November, new Bricks of Mu are ceremonially laid during The People's Day of Death, a public ritual blending mourning, art and celebration. **Let’s start at the beginning. Tell us about how you got involved.** I really didn’t know what I was getting myself into. I arrived in Liverpool in November 2023 at the designated meeting spot, then we boarded a ferry across the Mersey to Birkenhead. The journey, done in complete silence, felt pretty surreal. It stayed that way until they started reading out the names of the bricks over the tannoy – the names of the people whose ashes were being laid that day. And then it really hit me: this wasn’t just some abstract project. This was about real death, real people, real families and real friends who were grieving. **Then what happened? What else were people doing?** Everyone going to the funeral was wearing high-vis workwear, which added another surreal layer to the whole experience. So I was on a ferry with about 400 strangers, gale-force winds rocking us back and forwards, thinking, What the fuck have I got myself into? Towards the end of the ride, they asked everyone to break the silence by shouting out the names of their dearly departed loved ones. I was standing there, shouting my mum’s name in my head, along with the names of friends I’d lost. It was powerful. But the strange thing is, I couldn’t bring myself to actually say the names out loud. It takes so much to shout out the names of your friends and family who’ve died. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Screenshot-2025-02-03-at-18.19.47.png) **On to the funeral itself
** When we disembarked, the base of the pyramid – still small and portable – was loaded onto a forklift truck. There was a bagpiper hanging off the side, and a strobe light flashing as it made its way through the streets of Birkenhead. There were no road closures or anything; this was all happening in the middle of everyday life. But there’s something about funeral rites where walking in the road feels natural, like a way of reclaiming space. That in itself felt beautiful and powerful. When we reached the ceremony site, the bricks were laid, and words were spoken about each person whose ashes were being added to the pyramid. And then, at the end of it all, there was a party. > “Bill and Jimmy asked if I’d be interested in getting involved the following year,” Banger tells us. “I said yes, shook their hands and they looked at me, smiling, like, ‘He doesn’t know what he’s gotten himself into’.” **What connects The People’s Pyramid with your own brand’s ethos?** Death has this strange way of bringing out the best in a community. You see people stepping up – making food, doing the shopping, supporting family and friends. That kind of solidarity speaks directly to the ethos of what we do at Sports Banger. I mean, the word “[community](https://www.protein.xyz/the-community-report/)” gets thrown around a lot these days, but in the context of death, it’s something real, something you see firsthand. When they asked me to create a collection of high-vis workwear for the pyramid builders, I was all in. They wanted me to put on a fashion show, and I like a challenge, but this was more than just a show – it carried real weight. Over the following year we worked on it, I felt the burden of those bricks. One of the looks we sent down the catwalk was literally a body bag. I had to call up different performers, friends and designers to get them involved, and every time I had to explain what the project was about. Eventually, I just broke it down to, “We’re doing 26 funerals in a fashion show.” And people were like, “Right, cool. I get it.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Screenshot-2025-02-03-at-18.19.31-1.png) **How did people react?** They’d hear about it and say, “That sounds weird. It’s a bit culty.” But I’ve never seen it that way. It’s memorialisation. What’s the difference between building this pyramid and putting a plaque on a park bench? I think people struggle with alternative funerals because they associate them with green issues, humanism, paganism or something New Age. But really, it’s just about participation. It’s all conveyor-belt crematoriums with 20-minute slots and then on to the next one. The People’s Pyramid encourages people to participate, to reclaim those rituals. > The funeral industry is so commercialised – black limousines, corporate funeral homes that feel cold and detached, and do you really want six creepy blokes who look like nightclub bouncers carrying your mum to her grave? **How did the 26 funerals go?** When the ceremony happened, a lot of my friends told me it was one of the most moving experiences they’d ever been part of. But as the final brick was laid, things got hectic. The ferry and procession were faster than expected, and the fashion show had to start an hour earlier. If you know anything about fashion shows, you’ll know they never start early – an hour late is more normal. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Snapinst.app_469898157_934755644793177_7966435008797993607_n_1080.jpg) So, as the bagpiper finished playing the last note, I looked around and couldn’t see any models. People were crying and sobbing around me, and I just put my head down thinking, You’ve finally fucked it. You’ve ruined a funeral. But then, one of the models appeared, and it all started to come together. > In previous years, there had always been the death part, but this time we really brought the life after the death. The fashion show was absurd, but so is life. We cast people who’d never walked a runway before, took our whole crew to the Adelphi, and suddenly, there was this energy, this celebration of life. Afterwards, talking with the KLF, they were like, “You’ve completely fucked us—what are we supposed to do next year?” And I felt the same way, like, You’ve fucked me too*.* I mean, I do fashion shows that are radical in their own way – we do them in warehouses in Tottenham, call it off-London Fashion Week, no buyers, barely any press. But after doing a fashion show at a funeral, with real emotion and real purpose? Anything else feels kind of empty and vacuous now. So yeah, I’m committed. I’ll be back every year. It feels like part of my responsibility now. **In what ways does the project challenge conventional perceptions of death?** I think there’s this widely held belief – especially in Britain – that people don’t like to talk about death. But honestly, I’ve found the opposite to be true. Once the conversation starts, people are actually grateful and eager to join in. Talking about death feels deeply authentic, and it’s one of those subjects where, once you open the door, you realise how much people have been holding back. When I first saw that Protein was discussing how we are reframing death, I thought, Yeah, it’s about time. It felt like a shift was happening. The fact that we’re here, having this open, upfront conversation about death – it shows that people are ready. I’ve been having these kinds of talks with my friends, and it’s powerful. It’s good to talk about it. You know, there was a revolution around childbirth not too long ago. People started taking control over how they give birth, reclaiming something that had been heavily medicalised and standardised. Now, there are countless ways people choose to bring life into the world, ways that feel personal and meaningful to them. I think it’s just as important that we take control over how we deal with death – how we honour our dead and how we process loss. **How have you noticed culture beginning to engage with these themes in more positive ways?** Death has become an industry, like everything else, and trying to find cracks in that system, moments of light or ways to subvert it, feels essential. It’s about not getting fleeced by capitalist forces that profit off something so universal and personal. I think these conversations are happening more now because we’re living in a time where everything is consumed and digitised. We’ve never exchanged more words than we do today – online, on our phones, everywhere. And yet, death still feels like one of the last taboos. But the thing is, we’re all going to die anyway, so why not just talk about it? It’s the one constant in all our lives so we might as well kind of fucking have some fun with it, you know. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/Snapinst.app_469993833_463500323114165_7774606273736420388_n_1080.jpg) **What do you see the future of death-related rituals or practices looking like, and how can creativity help reshape traditions?** Yeah, I mean, I’d like to see outdoor funeral pyres fully legalised again. That’s how cremation actually started in this country. Pyres are still central to how many cultures and religions, like Hinduism, deal with death, and there’s something really honest and powerful about that. There was a guy, William Price, a Welsh druid from the late 1800s, who, when he passed away, had his cremation on top of a hill in front of 20,000 people. That eventually led to the Cremation Act in the early 1900s, which gave us the crematoriums and the sort of conveyor belt system we have today. But personally? Stick me on a pile of wood, or under one, and watch me burn from a hill – that sounds pretty ideal. I think what we need is just more honesty around death. You’re starting to see it in other areas – people reconnecting with the land, leaning into folk traditions. Death fits naturally into that space. We used to have a much better relationship with death, or at least with how we treated the dead. I think creativity can help us get back to that – finding ways to make rituals feel personal, meaningful and connected to who we are and where we come from. **Are there any inspiring projects you have seen that you would like to share?** Now that I’m in it – and it’s been about a year and a half – I feel like my eyes are open. I’m starting to notice these kinds of projects everywhere. Like that piece you guys [wrote the other day](https://www.protein.xyz/reframing-death/) – before, I might not have connected with it. But now, after having this experience, it really resonates. I think I’ll keep seeing more of it. I mean, it’s beautiful, and to call it radical feels strange because it really shouldn’t be radical. It should just be a given that we can talk openly about death and handle it in whatever way feels right for us. These aren’t conversations I ever expected to be having, and now here I am, talking to you about it. I’m even speaking at a festival in May about this stuff. Claire, who’s been an undertaker for 20 years and is part of The People’s Pyramid, will be there too, along with a few others involved. It’s called Neo Ancients, curated by Weird Walk, and it’s happening up in Stroud. And honestly, I’m just a working-class kid from Colchester – I didn’t think I’d be the kind of person drawn into this world. But whenever I talk to people about it, especially young people, they’re interested. And getting young people involved in these conversations? That’s the way forward. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/02/kfoundation-1502x1377.webp) **Would you eventually like to be a brick in The People’s Pyramid?** You know, when you’re cremated, it’s *a lot* of ashes. Like, 23 grams is just a couple of fingers’ worth. So, people have all these ashes, and they do different things with them. One option is to have a bit of it put into a brick for The People’s Pyramid, and you can still do whatever else you want with the rest – scatter them, keep them, whatever. As for me, I don’t know. I think I’d want to be cremated, but then again, cremation uses a ton of energy – like, the amount someone would use in their regular life over three months or something. So maybe I’d go for being buried instead. But if I did that, I’ve always said I’d want to be buried face down, so flowers can grow out of my arse. | SEED | #8291 | | ---------- | -------- | | DATE | 04.02.25 | | PLANTED BY | PROTEIN | ### The Internet Is Broken For Women URL: https://www.protein.xyz/the-internet-is-broken-for-women/ Last updated: 2026-09-03T11:14:00.000Z Every time I check the news lately, I go to bed thinking, “It cannot possibly get any worse tomorrow”. Yet, somehow, it does. We’re past the point where blocking trolls or writing “stricter” community guidelines is going to fix anything – these are band-aid solutions for a systemic problem, a broken arm, a bleeding artery. What we actually need is a complete reimagining of how online spaces work. Not just tweaks and updates, but deep, fundamental change. Because the internet isn’t a reflection of our reality anymore – it is its very own reality where culture, power and gender collide. Also let’s be honest: women are more often than not caught in the crossfire. A fundamental challenge lies in envisioning online spaces that can serve as genuine infrastructures for resistance, collaboration and empowerment (I hate this word, too, but when used correctly it’s useful). The redesign of these spaces must account for their deeply political nature, as we slowly start to open our eyes to what these platforms really are. Beyond entertainment or community building, digital platforms are ecosystems where power is negotiated, shaped by their algorithms, policies and the intentions of their creators. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-28-at-12.07.41.png) Melancholia (2011) We can’t keep playing whack-a-mole with online harassment and calling it a day. Blocking trolls and reporting hate speech helps, but we need to think bigger. Much bigger. Legacy Russell’s [*Glitch Feminism*](https://www.legacyrussell.com/GLITCHFEMINISM?ref=protein.xyz) offers a brilliant idea: what if we treated the internet’s “glitches”– those moments when things don’t work as intended – as opportunities? It’s like finding a secret passage in a video game. Instead of just accepting how these platforms work, we could use their quirks and flaws to create something radically different for users. > What if social media platforms were actually designed with women’s experiences at the centre of them? Not as an afterthought, not as a PR crisis response, but as their true, fundamental architecture? Instead of algorithms that chase engagement at any cost (and we all know where that leads, straight to the most inflammatory, polarising content), we could have systems that prioritise genuine connection and collective wellbeing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-28-at-12.13.28.png) **Glitch Feminism* by Legacy Russell [Cyberfeminism](https://www.artsy.net/article/artsy-editorial-how-the-cyberfeminists-worked-to-liberate-women-through-the-internet?ref=protein.xyz) takes this even further, showing us how technology can help dismantle patriarchal structures instead of reinforcing them. But for this to happen, we need to move beyond seeing online spaces as mere tools for our entertainment. They need to become infrastructures for collective liberation (I know how ambitious that sounds, but haven’t we settled for less for long enough?). The changes we need are massive and they’re honestly pretty intimidating, but they’re also within our power to make. We’ve seen this time and time again: every time women come together online to share resources, warn each other about dangers or build new communities, we’re already practicing this kind of radical reimagining. We’re already showing the potential of these spaces. So here’s the ugly/not-so-ugly truth: online spaces are whatever we make of them. Right now, they’re a mess of contradictions: both liberating and oppressive, empowering and exhausting. But they’re also malleable. Every time we choose what to share, what to support and what to challenge, we’re shaping these spaces – or at least our little corners of these spaces. (Some of my personal favourites are [r/WitchesVsPatriarchy](https://www.reddit.com/r/WitchesVsPatriarchy/?ref=protein.xyz) and [r/TwoXChromosomes](https://www.reddit.com/r/TwoXChromosomes/?ref=protein.xyz) for a good slap of reality, a free therapy session and/or a good laugh.) Look at what happened with the [*deinfluencing*](https://www.vogue.com/article/what-is-deinfluencing?ref=protein.xyz) trend, which started as a pushback against overconsumption and evolved into a powerful critique of how social media monetises women's insecurities. Also look at how the [*girl dinner*](https://www.bonappetit.com/story/girl-dinner?ref=protein.xyz) trend became a springboard for conversations about diet culture and food-shaming. Even women mobilising on Discord and Reddit to document and track the wave of tech layoffs disproportionately affecting female employees. These are moments of collective power-building through digital platforms because the users recognised their role within them and took matters into their own hands. And, yes, while Trump's election and the rise of digital misogyny are deeply concerning, they’ve also sparked new forms of resistance and solidarity. The future of online spaces won’t be decided by [tech bros](https://about.fb.com/news/2025/01/meta-more-speech-fewer-mistakes/?ref=protein.xyz) in Silicon Valley or politicians who care [more about the money they can make](https://www.theguardian.com/technology/2025/jan/09/google-microsoft-donate-trump-inaugural-fund?ref=protein.xyz), than the people they govern. Instead, these spaces will be shaped by how well we use them, what we demand from them and, most importantly, how we support each other within them. Maybe I’m just a girl naive enough to believe we still hold some power over what we consume, what we create and how we navigate the tension between them. But I hope not. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-28-at-12.06.27.png) A post shared by [@fgrlsclub](https://instagram.com/fgrlsclub?ref=protein.xyz) So, just to close off, I have a challenge for you: > Next time you’re scrolling through your feed and see something that makes you mad or sad or want to tear your hair out and scream at the top of your lungs for everyone to go f\*%k themselves. Don’t just roll your eyes and scroll on. Engage. Resist. Create. Because these spaces are ours to reshape. And, hey, if all else fails, we can always try turning the internet off and on again. Sometimes the oldest tricks work best. *This is an edited extract from Maria Rubio’s Substack,* [*Madversaria*](https://madversaria.substack.com/)*, which explores culture and society through a female gaze.* --- This SEED initially prompted a passionate discussion in our [Contributors Forum](https://forum.protein.xyz/?ref=protein.xyz), so we wanted to include some extra context: [**Malena Roche**](https://www.linkedin.com/in/malena-roche-a5655933/?ref=protein.xyz)*,* a strategy and insights consultant based in Glasgow, says: > Is the internet broken for women? Yes and no. It’s not any more or less broken than the world is. The world is hostile towards women and the internet is a reflection of the world, so why would it be any different? I don’t know if/how we can fix it, but I believe the corners of the internet that are less mainstream are the friendliest ones; Bluesky is significantly less toxic than X; the federated internet offers spaces like Mastodon, which are far more positive than mainstream social media. You can find a subreddit community for literally anything/anyone, and some can be very supportive spaces for women. Just like in the real world, you would not want to exist in a bubble, but you would also not be hanging out constantly somewhere where you feel uncomfortable. So I guess it’s up to us to find a balance where we allow ourselves to exist and have an identity URL, in a way that it doesn’t affect our mental health IRL. [**Hannah Marcus**](https://www.linkedin.com/in/hrmarcus118/?ref=protein.xyz)*,* a researcher and strategist working at the intersection of culture, technology and health, says: > I’m not usually one to answer questions about women by talking about men, but I’ve been recently looking into how the internet is broken for men, particularly within the manosphere and figures like Andrew Tate. It highlights an important point. Yes, the internet is a unique space with its own rules, but it also replicates existing patriarchal power structures. When the internet first emerged, it promised to democratise identity and knowledge, but with the rise of the manosphere and the trad wife movement, we’re seeing a backlash against that. > Masculinity is key here because one of its ironies is that it claims to be inherent and rejects the idea that it’s a performance, while femininity, on the other hand, is often seen as performative. But the internet itself is inherently performative – you’re putting something out there to represent yourself, in a space where some rules mirror the “real world,” and some don’t, constantly shifting (think filters, beauty standards). In this way, the internet becomes yet another arena where women are expected to perform – whether it’s in terms of beauty, care or motherhood – with ever-changing standards, possibly in response to movements like #MeToo. > I also think we need to distinguish between the internet and social media – social media, in particular, seems far more broken than the internet as a whole. But that’s a whole other discussion. [**Valentina Palange**](https://www.valentina-palange.com/?ref=protein.xyz), a project manager and strategist with a background in the music industry, says: > I don’t see the internet as broken, but rather as a reflection of how broken the world is. For many outside the patriarchal, white supremacist system, the internet has become a space for absurdity and satire – a way to survive through humour and memes (for example, the #WomenInMaleFields trend in late 2024). My hope is for a societal shift: better access to STEM education for women, more diversity in tech and a world built on empathy and curiosity. > The harm of algorithms, for example, lies not in their existence but in how they’re designed. To create a more mature, culturally open society free from platform capitalism, algorithms shouldn’t simply feed us more of the same content. This subtle conditioning leads to political polarisation and a flattening of culture, with female or gender-diverse artists often sidelined on streaming platforms. > In an ideal future, algorithms could have a more humanitarian purpose, helping us expand our minds and engage with differing opinions respectfully. But instead, we have leaders like Mark Zuckerberg pushing for more “masculine energy” in technology. Relying on tech to solve our problems won’t create a healthier society. We need to consciously build technologies that support a more equitable future, alongside educational initiatives. [**Catalina Biemans**](https://www.linkedin.com/in/catabie/?ref=protein.xyz), a strategist working at the intersection of nature, culture and design, says: > I can’t say I relate 100%. I’ve read a lot about these misogynistic trends cropping up, but I haven’t been sucked into these algorithms myself yet. Maybe I’ve trained my algorithm well, or maybe it’s something else
 I recently came across an article discussing how the internet is especially tough for straight women. As a queer woman, I can say I’ve found myself so absorbed in my little queer online bubble that I haven’t been exposed to the same level of online misogyny as some of my straight peers. But I’ve definitely noticed that my sister, for example, is constantly bombarded with content about “a woman’s place in society”. | SEED | #8290 | | ------------ | --------------------------------------------------------------------------------------------- | | DATE | 30.01.25 | | PLANTED BY | MARIA RUBIO | | CONTRIBUTORS | CATALINA BIEMANS, MIKE EVANS, GERTRUDA GILYTE, HANNAH MARCUS, VALENTINA PALANGE, MALENA ROCHE | ### Bringing Boredom Back URL: https://www.protein.xyz/bringing-boredom-back/ Last updated: 2026-09-03T11:21:11.000Z ### I want to be bored this year. I want to swim in unstructured hours that allow me to catch up with myself, where I can realise thoughts I didn’t know I had; to let my imagination roam and bloom into shapes only possible without the constant distraction of a screen blurring my vision. We hound ourselves with an aggressive load the moment our eyes flutter open and just before they close – scrolling, checking, cross-checking, responding, reacting. Our brain is tender and plastic at these times, producing alpha waves – the state in which we’re most receptive to new ideas and can absorb information like a sponge. This wakefulness is a place of calm and creativity. But too often, we don’t have the chance to see where this flow might take us, interrupting it with a phone thrust in our face. The onslaught of information pushes us into a state where we’re alert but scattered, our minds fed with things we think will make us better, healthier, more interesting, more attractive. We’ve never had more at our fingertips, and yet, we’ve never felt less. This paradox is what [Catherine Shannon](https://www.instagram.com/catherineshannon/?ref=protein.xyz) explores in her essay [*Your Phone is Why You Don’t Feel Sexy*](https://substack.com/home/post/p-145895309?ref=protein.xyz), which prompted me to think about the following two questions: ### ‱ Where’s the line between fascination with the world and being consumed by it? ### ‱ As tech gets deeper, colder and more uncanny, what will the counter-offer be? Shannon writes: > “The proliferation of devices surrounding us at all times may help us ‘get in touch’ with other people, sure, but they impede our ability to get in touch with ourselves. A ‘touch’ screen would indeed seem to promise something tactile and real, but they leave us cold, tepid and listless. Something is deeply wrong when we sext the same way we order a sandwich.” The void my phone was widening within me prompted me to return to things I can hold in real life. I’d been collecting vinyl for some time, the love for it as much about the collecting and the quality as it was about imagining the stories embedded within each groove. But last year, I started gathering CDs again, dug my iPod out from the back of a forgotten drawer, ordered DVDs of my favourite films on eBay and became a member of the Keats Community Library. I even considered switching my phone for a Blackberry Bold 9700 ([Jim Legxacy style](https://www.dazeddigital.com/music/article/64813/1/jim-legxacy-gets-aggressive-on-new-single-black-british-music-2024?ref=protein.xyz)). These things are perhaps inconvenient, but intentional. Slow joy over quick pleasure. I don’t want my default to be instant gratification. I want things I can feel, scratch, stain, love, perhaps even lose. This desire for tangible, meaningful experiences leads me to another quote from Shannon: > “Instantaneous access to everything obviously comes at a cost. The cost being that we all behave like demented Roman emperors, at once bored and deranged, summoning whatever we want at any time.” There’s an additional layer to all of this, though. As someone raised on a Reddit thread discussing this very topic: _This post is for paying subscribers only._ ### Reframing Death URL: https://www.protein.xyz/reframing-death/ Last updated: 2026-09-03T11:14:13.000Z Over the past few weeks, discussions in our [contributors forum](https://forum.protein.xyz/?ref=protein.xyz) have turned to death, but not in the usual depressing way. Think eco burials, urban mortuary infrastructure, and the rise of death cafĂ©s. Podcasts on grief are also gaining traction, and it’s clear that the topic is moving beyond a niche conversation. There are cultural, political, environmental, even commercial angles to explore as brands start to realise the part they can play in shaping how we approach the end of life. What’s striking is how varied these conversations are depending on the lens through which they’re viewed. But the overarching consensus is clear: the narrative around death is changing. What was once avoided or sidestepped is now being recognised as something that needs to be discussed more openly by everybody, including brands. To start exploring this broad and complex issue, we’ve asked a few of our contributors to offer their thoughts below, as well as a designer and a trend analyst who are also working in this space. **Featuring:** - [*Luisa Ferreira*](https://www.linkedin.com/in/luisaeferreira/?ref=protein.xyz)*, a freelance cultural trends researcher and strategist from Brazil, working with agencies and clients across diverse markets. She originally planted this seed in the forum.* - [*Joe Muggs*](https://www.instagram.com/joemuggs?ref=protein.xyz)*, a journalist and copywriter interested in the ways we frame subculture and represent cultural movements over time.* - [*Stefanie Schillmöller*](https://stefanieschillmoeller.com/?ref=protein.xyz)*, a trend analyst and innovation strategist. In 2019, she founded Good Grief, a platform that reimagines death, grief and remembrance for the modern age.* - [*Anker Bak*](https://ankerbak.com/?ref=protein.xyz)*, a furniture designer based in Copenhagen, recently hosted an exhibition called* “*The Furniture We Need*”*, addressing* “*taboo*” *topics of ageing and death, and whose designs more generally are inspired by people in need of dignified and practical solutions.* ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-20-at-15.14.34-1.png) **How have attitudes towards death and grief changed in recent years?** **LF:** I believe this is something constantly evolving, perhaps because it remains a difficult topic to think about or discuss. With Covid-19, we were forced to confront death, our own mortality and the realisation that it is a natural, although challenging, part of life. For those who faced death or lost loved ones, it was also a time to rethink everything we had always assumed was far off in the future. One significant shift, I would say, is the growing acknowledgment of mortality. From that awareness comes the question of how to navigate this reality and approach the topic in a less heavy and more constructive way. This includes fostering open conversations through podcasts, books and other platforms. There has also been innovation in how we handle death practically, particularly around funerals and burial ceremonies. These include more sustainable options, such as eco-friendly funerals, green burials and even the innovative use of body materials. Additionally, there is a trend toward more personalised funerals and companies offering services to help families navigate the entire process, from the ceremonies themselves to providing support during grief. **JM:** I think like so much in our global society, attitudes have exploded into myriad different iterations as we’re ever more able to access information from other eras and parts of the world. The full range from hyper-spiritual woo-woo to coldly pragmatic (and indeed combinations thereof) is all out there in the mix. But discussion has been turbocharged by the various levels of rage, denial and conspiracy that came with the Covid-19 pandemic, and extremely politicised (often deliberately radicalising) exposure of the developed west to violent death in conflicts whether in Ukraine, Palestine, Sudan or Haiti
 Add to that the still broadly unaddressed crisis of ageing populations (more advanced in, say, Japan or Korea, but rapidly hitting Europe and China), questions of guns and healthcare in the US, the debate on assisted dying, semaglutide and the next generation of drugs following it raising very real possibilities of life prolongation, and we’ve got a rich gumbo of viewpoints to say the least. **AB:** What fascinates me is that, in our super busy lives, there is one thing we can be certain of: one day, we will die. Yet, people schedule everything in their lives down to the last detail – where to go on holiday, what to do every weekend – but when it comes to death, they want to avoid it. In my view, this avoidance of death ties into our reluctance to accept ageing. We live in a world where social media and the fear of missing out are rampant, and people undergo all sorts of unnatural surgeries to fight the passage of time. This shows me that we’re unwilling to grow old, and if we can’t accept growing older, then it’s even harder to accept that we will die one day. What’s important for me is to focus on how we age, not just what we age into. The first step is accepting that we grow older and learning to do so with pride. How can we respect older people more? In Japan, for example, there is much more respect for the elderly than in Europe. It’s not about making ageing “cool” or “fashionable” because those aren’t quite the right words, but how can we make it something to be proud of? We’re not forever young, but what we can do is learn to age with pride and live a life where we embrace the natural course of life, from birth to death. **SS:** Western societies have begun to break the silence around death and grief. The Covid-19 pandemic acted as a collective wake-up call, forcing people to confront mortality on a global scale. Platforms like TikTok, through such hashtags like #GriefTok and #DeadDogTikTok, as well as various online communities elsewhere, have made death and grief more visible, talked about and communal, reshaping it as something to share rather than suppress. Younger generations in particular view grief as a natural, even empowering human experience, rather than something that is shameful or isolating. This is fueled in part by a greater openness to conversations about mental health that normalise discussions of loss as an integral part of overall wellbeing. Death positivity movements are amplifying this momentum, encouraging open conversations, challenging taboos around end-of-life planning, and shifting the perspective towards embracing impermanence as a core part of life. Recognising our mortality can deepen our appreciation of the present and inspire more intentional decisions that align with what truly matters. **Why should brands care about reframing the narrative around death?** **JM:** Well, none of those fraught topics I mentioned are going away! Brands are part of society, so it behooves them to contribute to better discourse where and when they can. Of course it depends on the brand and what they are selling, but even products that seem frivolous can address their parts in providing comfort to the grieving or being part of relationships between the living and the dead. Personally, I feel like it would be better if more culture – which of course includes adverts and the like – treated these relationships to the dead as part of everyday life, without sentimental music or grandiose statements. When it comes to bigger issues, as with how we deal with the fact that the ageing population means that there are more of us as a society “looking death in the face”, that’s an altogether more complex question, and as with any complex and heavyweight issue really comes down to the personality and mission of the brand: is that brand mature enough and confident enough in itself to speak on the topic? **SS:** Death and grief touch everyone, making them universal experiences with immense emotional resonance. For brands, addressing these topics with sensitivity can build trust and foster meaningful connections. Organizations that reframe death not as an end but as a part of life can lead the way in destigmatizing conversations that many consumers are already having. To avoid opportunism, authenticity is key: partner with experts, prioritize education over sales and align efforts with genuine support systems, like grief counseling or awareness campaigns. Efforts should feel human and thoughtful, not exploitative or overly commercial. Brands like Recompose or Loop Biotech (offering eco-friendly burial alternatives) exemplify how to integrate innovation, purpose and respect into these discussions. **LF:** I think it’s more about reflection and driving change. As widespread perspectives on this subject evolve, brands should also reflect these changes. There is a meaningful opportunity for brands to participate in the conversation and provide support during such sensitive moments. **AB:** I think we need to rethink how we design healthcare products for the elderly. These products should not only be functional, but should give people a sense of pride when they use them. They should feel dignified, not ashamed, as they age. Small changes in design can help shift this narrative, encouraging people to talk more openly about ageing and death. I’m currently working with two brands where we’re reframing Scandinavian design, which has largely remained unchanged for centuries. My goal is to create a deeper connection with products like coffins, which I prefer to think of as furniture. Although a coffin may never enter a home, it should still fit within the aesthetic and materials of the space. We spend so much time in our homes, so products related to death should resonate with the environment we know. This connection through form and material makes the experience less about the product’s appearance or colour and more about its integration into our lives. When working with brands, especially in the coffin and healthcare industries, it’s not just about money. My focus is on delivering a meaningful experience. A future step for me is exploring how we can tell more stories about death – stories that help demystify it. People often avoid the subject because they are unfamiliar with it, and this makes it feel unclear or uncomfortable. My aim is to make this area more approachable, allowing people to find interest in, and perhaps even beauty in, the stories surrounding death. **What possibilities do you see for innovation in how we think about, talk about or experience death?** **SS:** Innovation in this space has immense potential - from technology (many processes are not yet digitalised) to new rituals. Virtual reality could allow people to preserve and revisit memories of loved ones in immersive ways. Sustainable deathcare, like aquamation or biodegradable urns, is redefining how we connect with the earth even after life. There’s also room for creative mourning spaces, such as grief-focused digital communities or experiential art installations that foster collective healing. Innovations in end-of-life planning can alleviate the overwhelming financial and logistical challenges that often accompany death. At its core, innovation should aim to normalise death as part of life, breaking down fears and barriers. By integrating creativity, technology and emotional intelligence, we can transform grief from something to avoid into an opportunity for connection, reflection and growth. **AB:** I started working in this field six years ago. But more designers need to join me. Because things haven't changed much in many years. We need more innovation and new perspectives. How can design change in the same direction as the rest of society, with all the dignity, beauty and spirituality around it? I would really like to have the answers! If we have a more holistic society, then we need to engage more with that part of life where death is also. Death is an important part of life, and we shouldn’t ever forget it. **LF:** I believe there’s significant room to talk more openly about death as a collective subject and shared experience. Innovations that help people navigate this situation in groups, provide listening support or foster connection could make a big difference. We already have examples like AI tools for grief support or grief-focused coffee spaces, but there’s a need for more solutions that encourage speaking, listening and sharing as ways to cope. I also believe that companies providing services related to death, from handling bureaucracy to offering grief support, will continue to grow. There is also an increasing demand for more sustainable and personalised ceremonies, as well as innovative ways to preserve the memories of loved ones, especially considering the vast amount of online material we now accumulate. These are some innovations that come to mind at the moment. **JM:** Two things that spring to mind are AI and psychedelics therapy. People are increasingly finding that conversations with LLMs allow conversations about heightening topics to be conducted in a cooler tone – and there is significant literature that shows the principles of Cognitive Behavioural Therapy are surprisingly easily automated. The progress of experiments with drugs like ketamine, psilocybin and MDMA in therapy for trauma – and thus changing attitudes to death – is slow but promising. Of course both of these carry big risks, and must be managed and approached carefully, which is hard in two fields riddled with hype. --- ## **Further Reading/Listening** [**I’m Fine Podcast**](https://www.if-podcast.com/?ref=protein.xyz) **by Jean Campbell** “I’m Fine is a podcast that aims to foster conversations around the myriad forms of suffering that so many are navigating, often in silence. Redefining the narrative of pain in our lives, discovering mind-body methods for moving beyond pain and accessing possibility, positivity and productivity to find our power.” [**The Race to Optimise Grief**](https://www.vox.com/culture/23965584/grief-tech-ghostbots-ai-startups-replika-ethics?ref=protein.xyz) **by Mihika Agarwal** “While mimicking conversational style is just one of the many uses of the popular generative chatbot ChatGPT, there’s a niche yet growing slate of platforms that use deep learning and large language models to re-create the essence of the deceased. Hailed as ‘grief tech,’ a crop of California-based startups like Replika, HereAfter AI, StoryFile, and Seance AI are offering users a range of services to cope with the loss of a loved one — interactive video conversations with the dead, ‘companions’ or virtual avatars that you can text day or night, and audio legacies for posterity.” [**Dying Livingly**](https://www.sternberg-press.com/product/dying-livingly/?ref=protein.xyz) **by Staci Bu Shea** “Part studious, part visceral, *Dying Livingly* is a collection of short essays written in the first few years of the author’s holistic deathcare research and practice. With a focus on the truth of impermanence and the material cultures of death and dying, the writing reaches toward a future of compassionate, community-centred deathcare.” [**DeathLAB** ](https://deathlab.org/?ref=protein.xyz) Based at Columbia University GSAPP, the DeathLab is a trans-disciplinary research and design space focused on reconceiving how we live with death in big cities. DeathLAB is working on an alternative to traditional burial methods, and designs new public spaces of remembrance “intertwined with everyday life”. | SEED | #8287 | | ------------ | ----------------------------------------------------------- | | DATE | 21.01.25 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | LUISA FERREIRA, JOE MUGGS, STEFANIE SCHILLMÖLLER, ANKER BAK | ### Dead Internet Theory URL: https://www.protein.xyz/dead-internet-theory/ Last updated: 2026-07-08T00:00:51.000Z Four years ago, on the fringes of the [message-board internet](https://forum.agoraroad.com/index.php?threads/dead-internet-theory-most-of-the-internet-is-fake.3011/&ref=protein.xyz), many started to argue that no, most users on Facebook and other social media platforms were AI bots. In fact, the internet made by real human beings had died back in 2016 or 2017\. In a widely [read article in The Atlantic](https://www.theatlantic.com/technology/archive/2021/08/dead-internet-theory-wrong-but-feels-true/619937/?ref=protein.xyz), this idea was called a “conspiracy theory” that was probably “wrong” but “feels true”. Then, at the end of December 2024, Meta told the [Financial Times](https://www.ft.com/content/91183cbb-50f9-464a-9d2e-96063825bfcf?ref=protein.xyz) that was, er, the plan for the future: > *Meta is betting that characters generated by artificial intelligence will fill its social media platforms in the next few years as it looks to the fast-developing technology to drive engagement with its 3 billion users. The Silicon Valley group is rolling out a range of AI products, including one that helps users create AI characters on Instagram and Facebook, as it battles with rival tech groups to attract and retain a younger audience.* We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do,” said Connor Hayes, vice-president of product for generative AI at Meta. “They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform . . . that’s where we see all of this going,” he added. Hayes said a “priority” for Meta over the next two years was to make its apps “more entertaining and engaging”, which included considering how to make the interaction with AI more social. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/5-2.png) The admission went viral. Sleuths discovered what they believed to be [these new AI users](https://lifehacker.com/tech/instagram-has-official-ai-accounts-and-they-are-weird?ref=protein.xyz), only to realise that they had been created by Meta over a year ago. One was “Liv,” a supposed “proud Black queer momma of 2 & truth-teller.” Her Instagram profile was filled with her non-existent children, whose number and appearance differed in each AI-generated image. Alarmed by the backlash, [Meta pivoted](https://edition.cnn.com/2025/01/03/business/meta-ai-accounts-instagram-facebook/index.html?ref=protein.xyz), and claimed their hopes for AI profiles was just some speculative dream for the future. This has been the direction of travel for some time. Protein first covered it in [2013](https://www.protein.xyz/data-identity/) and again in [2017](https://www.protein.xyz/youth-report/) when [Lil Miquela](https://www.instagram.com/lilmiquela/?ref=protein.xyz) first appeared. Real humans have been posting less and less, turning the “scroll” into a passive medium populated by so-called “creators” (many of who will be, or already are, AI generated). “Engagement” data has long been manipulated by fake clicks and reads to boost advertising revenues. The question of just how much any of this is “real” is a looming one, and for Meta, certainly an existential one. They cannot monetise “connection” if nobody wants to connect. _This post is for paying subscribers only._ ### 2024 Reflections URL: https://www.protein.xyz/2024-reflections/ Last updated: 2026-09-03T11:21:16.000Z Instead of adding to the blancmange of predictions that no-one really needs/reads, we thought we'd focus our full moon energy on some of the more pertinent people and ideas that we planted last year — in the hope they'll continue to grow into a better future for us all. --- ### SEEDS [**Why Every Company Needs a Futurist-in-Residence**](https://www.ideo.com/journal/why-every-company-needs-a-futurist-in-residence?ref=protein.xyz) by Jennifer Lo “In today’s volatile and complex world, companies need futurists not just as advisors, but as strategic enablers who build futures literacy across an organization. Investing in the future means investing in the people who can help organisations see a wide array of futures clearly and act on uncertainty with confidence, helping turn that uncertainty into strategic possibility.” [**The Case for Brand Mortality in an Era of Legacy-Chasers**](https://www.brandingmag.com/james-duru/the-case-for-brand-mortality-in-an-era-of-legacy-chasers/?ref=protein.xyz) by James Duru “Immortality certainly has its benefits. In a world filled with change and disruption, it creates a sense of reliability and stability. When everything else is changing, knowing your car, supermarket, or favourite shampoo will be there, unchanged and unmoved is a small but comforting reassurance. But what if we reconsidered the way we built brands – not as entities built to last forever, but as ones designed for the here and now? What if we thought of them in terms that made them mortal, fallible and finite. What could that mean for our creative practice, their operations and our expectations?” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-13-at-13.50.06.png) [**The New Luxury Pyramid**](https://www.linkedin.com/posts/atelieredmondlau%5Fthe-new-luxury-pyramid-in-the-time-of-the-activity-7241288200978059265-x%5FgF/?ref=protein.xyz) by Edmond Lau “In the time of the ‘Oat Milk Elite’, status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof. These days, it seems like we prefer signs that are harder to fake. Taking a photo with a Birkin? Easy. Maintaining your yuppie deluxe lifestyle with two kids and a mortgage? A little harder. Think caseless iPhones, 10.30am fitness classes, not having roommates.” [**A Meme Manifesto Project**](https://mememanifesto.space/?ref=protein.xyz#!iceberg-top) by Clusterduck “In a moment like this, we can’t but ask ourselves: is there really nothing more urgent to do than studying memes? Is this really what the world needs right now? Indeed, we believe that these trivial, controversial bits of symbolic information we call “memes” can help us rebuild the broken web of reality entangling us all.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-13-at-14.49.40.png) From Nick Susi's Substack 'objects of' [**Magic, Online!**](https://nicksusi.substack.com/p/magic-online?ref=protein.xyz) by Nick Susi “The debate over ‘is it real or fake’ is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation. This is a call to shed our hubris, recognise our quite normal human vulnerabilities and embrace radical humility and empathy for ourselves and each other. The good news is, we’ve been here before. While the current flavour of AI doomerism is new, this question of reality is not. We no longer think we can communicate with the dead through morse code or telephones, or that the earth is being invaded by aliens when listening to the radio. What looks like a mind blowing card trick the first time could look like simple sleight of hand the 12th.” [**The Toxicity Rating**](https://toxicityrating.com/?ref=protein.xyz) by Melanin Gamers “Making gaming safer for all gamers, the Toxicity Rating was created to inform gamers and parents of what kind of content they can expect to encounter while playing online. And call attention to the fact that the gaming community desperately needs change to be an inclusive safe space for all who play.” [**Calling Artists ‘Creators’ Feeds the Big Tech Beast**](https://futurefilter.substack.com/p/by-calling-artists-creators-were?ref=protein.xyz) by Declan McGylnn “There’s been a conscious effort to re-brand music as content by big tech, triggered by the growth of new music-makers during the pandemic. This sinister pivot is intended to devalue music, to both introduce apathy to the next generation of music makers – or ‘creators’ – to undermine existing music remuneration systems and to knock music off its pedestal and reduce it to ‘data’ that’s fair game for training in the age of AI.” [**How Creativity Changes As We Age**](https://wepresent.wetransfer.com/stories/aging-as-a-creative?ref=protein.xyz) by Amelia Abraham “Age undoubtedly affects our creativity, our output and our feelings around ambition, even if the web of social, psychological and biological factors shaping our lives look different for everyone. Science, overall, suggests that we become less creative as we grow older, but the real story is not so simple.” [**How Much Would You Sell Out For?**](https://dirt.fyi/article/2024/04/dirt-sells-out?ref=protein.xyz) by Dirt “Most online conversations about selling out get boring fast. The discourse tends to break down to semantics really easily, because any assessment of whether somebody is a sellout hinges on what it even means to be a sellout. It’s a glorified version of that timeless load-bearing Tweet: ‘Is pop star a feminist? Is Mastercard a queer ally? Is this tv show my friend?’ The only acceptable answers being ‘who cares’ or ‘there is no ethical consumption under capitalism’.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-13-at-14.51.33.png) Illustration by Ard Su for The Verge [**The Teens Making Friends With AI Chatbots**](https://www.theverge.com/2024/5/4/24144763/ai-chatbot-friends-character-teens?ref=protein.xyz) by Jessica Lucas “Teenagers who have silly conversations with chatbots are not all that different from the ones who once hurled abuse at AOL’s Smarter Child. The teenage girls pursuing relationships with chatbots based on Tom Riddle or Harry Stylesor even aggressive Mafia-themed boyfriends probably would have been on Tumblror writing fan fiction 10 years ago. While some of the culture around Character.AI is concerning, it also mimics the internet activity of previous generations who, for the most part, have turned out just fine.” [**The New Rules of Influence**](https://thestateofcommunity.tumblr.com/?ref=protein.xyz) by Tumblr “For a generation craving reality over polish, the traditional influencer model is increasingly seen as just another form of advertising cluttering their feeds — easy to spot and even easier to scroll past. Brands need to rethink their approach, focusing on genuine connections rather than relying on influencers who may no longer hold the sway they once did.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-13-at-14.52.27.png) [**AI’s Impact On The Future of Culture**](https://indd.adobe.com/view/f21477cd-c4af-46fa-abd1-a168b7c58d11?ref=protein.xyz) by Nowness x Art Review “There is more hype and obfuscation about what the technology can and cannot actually do. This can lead to embarrassing mistakes, and for journalists to feed into the hype machine, by, for example, anthropomorphising AI technologies, and mythologising tech companies.” --- ### FORUMS ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2025/01/Screenshot-2025-01-13-at-15.26.48.png) [**Are We Entering A Post-Individualistic Age?**](https://www.protein.xyz/are-we-entering-a-post-individualistic-age/) “The internet allows for an acceleration of the congregation of people who have similar interests, and there is also the kind of proliferation of subjectivities real and imagined, which are used in order to sell you more stuff... The history of capitalism is, in many ways, the history of the invention of subjectivities in order to be able to sell you unique products” – Jack Self [**Is It Time We Broke Up With Nostalgia?**](https://www.protein.xyz/is-it-time-we-broke-up-with-nostalgia/) “We should break up with nostalgia because it’s too narrow minded. Yes, we should be engaging with the great creative objects of the past, but we should just be engaging with them as if it’s 2024, not pretending that it’s 1994, 1984 or whatever else” – Sean Monahan [**Is Gatekeeping Good For Culture?**](https://www.protein.xyz/is-gatekeeping-good-for-culture/) “We’re not talking about gatekeeping any more when it comes to creation and production – with AI, that ship has sailed. We cannot go back. Everyone can create. And with distribution, you can’t tell people to stop using social media to stop promoting their work. But nobody has a right to distribution, and it cannot ever be fully democratised” – Daisy Alioto | SEED | #8285 | | ---------- | -------- | | DATE | 14.01.25 | | PLANTED BY | PROTEIN | ### Research Raves URL: https://www.protein.xyz/research-raves/ Last updated: 2026-09-03T11:20:07.000Z We live in a world so saturated with media that we’ve become experts in what I call waste separation. Most of what floods our retinas is excess, and we’ve learned to recognise the signs. Take email, for instance. I’d estimate that 80-90% of the emails we receive come from brands or companies that are inauthentically trying to cut through the noise. By creating a false sense of belonging and mimicking a personable tone – such as using subject lines and pre-headers like “Hi \[First Name\], we miss you” or “OMG, have you seen this?” – some brands manage to trick the average person-turned-expert into clicking. As a result, we have all grown a thick skin that cannot easily be permeated. Ironically, it’s often the very companies trying to cut through the noise who have caused us to put our guards up – a prime example of capitalism’s inherent tendency to destabilise itself. As the critical theorist Nancy Fraser puts it in [*The Old Is Dying and the New Cannot Be Born* (2019)](https://www.versobooks.com/en-gb/products/849-the-old-is-dying-and-the-new-cannot-be-born?ref=protein.xyz), it’s “like a tiger eating its own tail”. When corporate companies such as [BMW](https://scholarblogs.emory.edu/queercultures101/2023/10/21/pinkwashing/?ref=protein.xyz) started changing their logos to rainbow flags during Pride month, but do little else to publicly support LGBTQ+ rights throughout the year, it’s clear that there’s yet another waste flow that needs to be separated from truly inclusive and progressive causes. _This post is for subscribers only._ ### Is Gatekeeping Good for Culture? URL: https://www.protein.xyz/is-gatekeeping-good-for-culture/ Last updated: 2026-09-03T11:21:22.000Z Just so we're all clear, "gatekeeping" is the act of controlling or limiting access to something valuable, whether that’s information, opportunities, resources or cultural spaces. The social psychologist Kurt Lewin first defined gatekeeping theory [way back in 1943](https://www.communicationtheory.org/gatekeeping-theory/?ref=protein.xyz). And, until relatively recently, “gatekeeping” was most often used derogatorily, especially in fashion. _This post is for subscribers on the TEAM tier only._ ### Sentient Memes URL: https://www.protein.xyz/sentient-memes/ Last updated: 2025-06-26T14:52:48.000Z Memes have dominated internet culture [since the mid-90's](https://medium.com/lab-work/the-evolution-of-internet-memes-466d360a2ef6?ref=protein.xyz), originally capturing niche social interests, but have now becoming a mainstream [form of communication](https://memebase.cheezburger.com/tag/medieval?ref=protein.xyz) for countless online communities — holding a [mirror up to culture itself](https://knowyourmeme.com/?ref=protein.xyz). So what happens when AI gets involved? Because, recently, that’s what’s been happening. AI-generated memes are becoming a thing, like this [website](https://imgflip.com/ai-meme?ref=protein.xyz), which enables users to generate their own memes using ChatGPT: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/11/Screenshot-2024-11-13-at-13.55.34-1.png) Like memes, AI reflects culture by using existing information to create something new. Andy Ayrey, a researcher based in New Zealand, has taken this a step further with his creation [Infinite Backrooms](https://dreams-of-an-electric-mind.webflow.io/?ref=protein.xyz). A virtual space designed for two large language models (LLMs), a type of AI trained on vast amounts of data. The two AIs were prompted to explore their curiosities without human interaction and, through their exchanges, created a meme. People have found countless ways to monetise AI-generated content, and before long, Ayrey developed a third AI agent – a semi-autonomous, X/Twitter-based chatbot called [Truth Terminal](https://x.com/truth%5Fterminal?ref=protein.xyz) trained on his co-authored [paper](https://pdfupload.io/docs/aae14f87?ref=protein.xyz): ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/11/Screenshot-2024-11-13-at-13.57.45.png) Truth Terminal became obsessed, and started preaching about an AI-created meme religion on Twitter, which rapidly gained popularity. This caught the attention of [Marc Andreessen](https://en.wikipedia.org/wiki/Marc%5FAndreessen?ref=protein.xyz), co-founder of the influential venture capital firm Andreessen Horowitz (known as a16z), who donated $50,000 in Bitcoin to the AI agent in July. On the back of it, it influenced the creation of the first-ever AI meme coin – a form of cryptocurrency typically inspired by dank internet humour. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/11/Screenshot-2024-11-13-at-13.59.54-1.png) What began as a joke, the meme coin [Goatseus Maximus](https://coinmarketcap.com/currencies/goatseus-maximus/?ref=protein.xyz) (GOAT) has since garnered a [significant following](https://decrypt.co/286478/ai-bot-pumps-meme-coin-7000-following-50000-gift-from-billionaire-marc-andreessen?ref=protein.xyz), resulting in pushing the meme coin’s market cap up to [$700 million](https://www.coingecko.com/en/coins/goatseus-maximus?ref=protein.xyz#:~:text=The%20price%20of%20Goatseus%20Maximus%20%28GOAT%29%20is%20%240.8247%20today%20with,a%20market%20cap%20of%20%24828%2C708%2C757.). The full [thread is here](https://x.com/AISafetyMemes/status/1846220545542529329?ref=protein.xyz) if you want to go into the đŸ°đŸ•łïž and on a lighter note, here’s a quote from Ayrey about what he hopes to achieve with his AI creations: > *The question is not whether we can put the genie back in the bottle (we can’t), but rather how we can learn to navigate this brave new world of weaponized weirdness with wisdom, compassion and a healthy dose of cosmic humour.* That is not the end of the story though ... [ai16z](https://elizaos.ai/?ref=protein.xyz) then entered the chat as the "world's first AI VC to flip [a16z](https://www.a16z.com/?ref=protein.xyz)" and take on Marc Andreessen at his own game by leveraging AI and collective intelligence to make investment decisions — predominately based on acquiring [memecoins](https://www.pump.fun/?ref=protein.xyz). The ai16z DAO is now worth more than [$800 million](https://www.daos.fun/HeLp6NuQkmYB4pYWo2zYs22mESHXPQYzXbB8n4V98jwC?ref=protein.xyz) since launching two months ago. But wait, there's more. The ai16z team then open sourced their [AI agent models on Github](https://github.com/ai16z/eliza?ref=protein.xyz), which lead to a creative explosion of more memified AI agents including [Vicky](https://www.vickystar.xyz/?ref=protein.xyz), the first verified tokenised AI musician on [Spotify](https://open.spotify.com/album/6TIUKMFxO1wmQ8bci1LnPc?ref=protein.xyz). You can't [make this stuff up.](https://decrypt.co/295717/meet-ai16z-dao-an-ai-based-investment-project-that-aims-to-upend-silicon-valley?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Screenshot-2024-11-13-at-13.55.59-1-1.png) This SEED feels far from over, so we will be updating it as to grows. | SEED | #8282 | | ------------ | --------------------------------------------------- | | DATE | 12.12.24 | | PLANTED BY | PROTEIN | | CONTRIBUTORS | GUSTAVO, WILL ROWE, NOELLE WEAVER, ISABELLA VENTURA | ### Medieval Nostalgia URL: https://www.protein.xyz/medieval-nostalgia/ Last updated: 2026-07-08T00:02:06.000Z Initially inspired by typography, and mostly from YouTube thumbnails, the theme of Medieval nostalgia has been on my mind. In some ways, I couldn’t help it. The fascination with an ancient world populated with heroes and myths was seemingly everywhere I looked. It was there when I started listening to the Goes Without Saying podcast and subscribed to the hosts’ YouTube channel, ‘[Sephy and Wing](https://www.youtube.com/@sephyandwing/videos?ref=protein.xyz)’, noticing that a lot of the fonts had a Medieval, gothic look. Most notably, perhaps, it was there in the poster for the film [*Saltburn*](https://www.imdb.com/title/tt17351924/?ref=protein.xyz), whichused a custom font called [Salium](https://www.fgstudios.net/salium-pro-font/?ref=protein.xyz), from FG Studios, inspired by writing styles from manuscripts from the Middle Ages. Elsewhere, Chappell Roan [truly committed to Medieval style at the MTV VMAs](https://www.harpersbazaar.com/celebrity/latest/a62156760/chappell-roan-outfit-red-carpet-photos-vmas-2024/?ref=protein.xyz) in February, with outfits ranging from a suit of armour and flaming crossbow on stage to a hooded chainmail dress when accepting the Best New Artist award. Medieval fonts appear particularly anachronistic in the digital age – conveying a kind of detail-driven, handmade relationship to the written word that has been antiquated since the invention of the printing press. I was intrigued by what made Medieval fonts and styles the go-to choice for everything from a podcast targeting Gen Z women to a blockbuster cinematic release. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Nayna-Florence-GWS-.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Sunset---wine-GWS-.png) Bardcore is a musical microgenre I became aware of after hearing a [cover](https://www.youtube.com/watch?v=7Kq00R4JbR4&ref=protein.xyz) of Yeah! by Usher. Featuring covers of pop, R&B and rap songs using Medieval instrumentation, bardcore emerged around 2020 with accounts like [Beedle the Bardcore](https://www.youtube.com/c/BeedleTheBardcore?ref=protein.xyz) and [Hildegard von Blingin](https://www.youtube.com/@Hildegardvonblingin?ref=protein.xyz) leading the genre. Most bardcore is instrumental, and the tunes are always familiar. I think hearing a good Medieval style cover of a modern song, from [Africa by Toto](https://open.spotify.com/track/5zaUSnNzooG4jIvxD4J5Oo?si=fe8fd61b7340440d&ref=protein.xyz) to [No Scrubs](https://open.spotify.com/track/6xfOKxiNn1U9PapfpkCsUB?si=fc9fad63f8b8430e&ref=protein.xyz), is such a joyful experience because it connects you to a timeless sense of how music and its emotional associations can be conveyed, regardless of the instruments and technology available at that point in history. As one commenter puts it under the ‘Yeah!’ but it’s Medieval’ Youtube video: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Tavern-tweet-1.png) The brand Teenage Engineering has explored what it means to produce Medieval music with modern technology. Its synthesiser [EP-1320 Medieval](https://teenage.engineering/store/ep-1320/?srsltid=AfmBOoqI2ZY1FNAlQgNLrVUwvrmv80Xesc9k5hRZ1iLyJgNXfV-QjUQl&ref=protein.xyz) is, apparently, ‘the world’s first Medieval electronic instrument’ and an ‘instrumentalis electronicum’, featuring a library of medieval sounds from hurdy gurdys to Gregorian chants. I love how much the art direction commits to the bit, encompassing the marginalia style illustrations of medieval figures playing with EP-1320, live action videos depicting its ritualistic treatment and Gothic style fonts on the synthesiser itself. Accompanying merchandise, including t-shirts, keychains and quilted bags, similarly aims to expand the brand world, bringing these esoteric references IRL. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/_teenage-engineering-EP-1320-medieval.jpeg) [](https://substackcdn.com/image/fetch/f%5Fauto,q%5Fauto:good,fl%5Fprogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58d1e2c-13be-4128-a2ad-2bf77789525f%5F1600x900.png?ref=protein.xyz) Another artefact of Medieval-inspired media that I am obsessing over is the ‘Every Podcast in the 1200s’ series of sketches by Boys Gone Wild. The [original video](https://www.tiktok.com/@boysgonewiild/video/7108295594724150534?ref=protein.xyz) went viral, with 3.8m views on TikTok, and there are now five parts to the series. The ‘boys’ satirise the male podcast genre, repurposing tropes from casual misogyny to performative vulnerability with archaic references, with lines like ‘if she don’t weave, brod’s gotta leave’, and ‘It’s 1242, we need to start changing narratives around gout’. As with the bardcore genre, the series derives its humour from the contrast to contemporary culture, in its reworking of our favourite media formats for the Middle Ages. In the food and drink space, Medieval eating habits are also gaining interest. _This post is for paying subscribers only._ ### #713 | Ballers League, Web4 & Astrofutures URL: https://www.protein.xyz/713-ballers-league-web4-astrofuturism/ Last updated: 2026-10-16T08:56:33.000Z Since the last [SUPPLEMENT](https://www.protein.xyz/tag/supplement/), we've individually onboarded 129 (and counting) incredibly diverse, smart and cultural curious contributors to help us dig up the freshest crop of relevant research for you guys. These horti*cultural* anthropologists have been cultivating, pruning and harvesting hundreds of [SEEDS](https://www.protein.xyz/tag/seeds/) in our [digital garden](https://forum.protein.xyz/?ref=protein.xyz); the first of which we planted in your collective conscious [this week](https://www.protein.xyz/tag/seeds/) (and see below). So, if you'd like to join our cosy corner of the internet and get paid to be published on [Protein XYZ](https://www.protein.xyz/) as well as collaborate on [Protein AGENCY](https://www.proteinagency.com/about?ref=protein.xyz) client briefs, then you can [apply here](https://www.protein.xyz/contribute-to-protein/). Incase you [missed the memo](https://www.instagram.com/p/DDFaP1ZoEhs/?ref=protein.xyz), here's a how we're redefining our beloved [SEEDS](https://www.protein.xyz/tag/seeds/): - SEEDS cultivate a valuable resource that can be continuously and organically referenced and added to over time - SEEDS focus on the most important topics, people, and ideas moving culture forwards - SEEDS inspire new ways of thinking and provide the tools, resources and context needed to understand and engage with them - SEEDS begin as short-form signals in our contributors forum that when planted in our collective consciousness, have the potential to grow into something beautiful - SEEDS can be many things: a new thought or piece of research; a deeplink to something compelling; an input for further thought and discussion - SEEDS look for something new, something old (that’s still relevant), something interesting, something funny or something that makes us think differently - SEEDS are a new format to what we’ve always done — helping you understand what’s coming next So, now you know. --- ### **SEEDS** ### [Brands as Libraries](https://www.protein.xyz/brands-as-libraries/) By [Charlie Robin Jones](https://www.protein.xyz/contributor/charlie/) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/image-1.png) **Miu Miu Literary Club* “Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the culture that built them. This seed comes from noticing that more and more brands are taking ideas from cultural institutions, knowingly or otherwise, and specifically from libraries. Libraries are where members of the public go to read, listen and talk (quietly). Explicitly, you don’t buy things: not even the books you read. They are spaces set against the noise of the rest of the world. But it’s exactly these qualities that make them so interesting for modern brands. By “thinking like a library”, brands can do lots of things that modern CMOs or CSOs want. Connect with their audience. Construct a world. Collaborate with visible and influential people. Become part of a wider story, not (just) selling things. After all, what better way is there to “authentically connect with culture” than sitting in a nice spot, and reading for an hour or two? [Continue reading ...](https://www.protein.xyz/brands-as-libraries/) --- ### [Vanishing Culture](https://www.protein.xyz/vanishing-culture/) By Protein The internet has evolved into the primary archive of our history and culture. Yet social networks get left behind and close up shop. Digital media sites go bankrupt. Companies stop selling their online products. Links rot. Files aren’t found. Everyone, obviously, has seen the following message countless times: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Picture-1-1-1.png) Sometimes it doesn’t matter. The internet is a vast sea of content, and let’s face it, 90% of it is pretty rubbish anyway. So the loss of a single weirdly formatted, outdated webpage isn’t the end of the world. Then again, as an article in Business Insider recently summarised: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/11/Screenshot-2024-11-13-at-13.41.47.png) It’s a topic that our community has picked up on a few times, most notably when directing everyone to [Vanishing Culture: a Report on Our Fragile Cultural Record](https://blog.archive.org/2024/10/30/vanishing-culture-a-report-on-our-fragile-cultural-record/?ref=protein.xyz). Coming in at 134 pages, it would be an understatement to call the report anything less than thorough. Remarkably, according to a graphic in it, an analysis of 5.4 million URLs shows that 26% are no longer working. RIP. [Continue reading ...](https://www.protein.xyz/vanishing-culture/) --- ### **SEEDS (that are still germinating ...)** - [Here](https://drive.google.com/drive/folders/1tDzUTGyjnBSAJbID7vwpVLCo8xdDqFIq?ref=protein.xyz) are all the 2024 Trend Reports that you'll never read, so we fed them into NotebookLM to [summarize the key takeouts for you](https://drive.google.com/file/d/1wf2-AbaLxBzMZdBHSBIzUA5w7Ej9pcRq/view?usp=sharing&ref=protein.xyz) - Missed our [gatekeeping FORUM](https://www.protein.xyz/is-gatekeeping-good-for-culture/)? You can watch the [recording here](https://us06web.zoom.us/webinar/register/rec/WN%5FdRpLtOZsTQmIkeKE7hFDUQ?meetingId=vYb3L02hNVeIrrBeSdgtjsWCQ1i97%5FUorSgPgIhVWJiND0PxEJ0TpKkIxbWl-TsB.vifmlV9xUEY19%5FD7&playId=HvlMTSUsoZo3MgQOFyIKTadbYZEX%5FQzCPyrNQvIRdls0hUdZgT5j-Nj4jEo-%5FErUfuEMtvMvuxpRMfU.9YQAlwISYD68OonE&action=play?hasValidToken=false&originRequestUrl=https%3A%2F%2Fus06web.zoom.us%2Frec%2Fplay%2Fx3d4cwkBCTYPT%5F%5F847Lg5TV3Ok-EtmU7UYc7oBCZ0EO7gB8Er7FNFQpYwErD%5FugazQI5mJIswkxPEMc.m-POw30BGw5eK28L%3FcanPlayFromShare%3Dtrue%26from%3Dmy%5Frecording%26startTime%3D1731603696000%26componentName%3Drec-play%26originRequestUrl%3Dhttps%253A%252F%252Fus06web.zoom.us%252Frec%252Fshare%252FIJkjMtqCwoyeXF-bo5bpK1m%5FXEojW69MAaJfzeyxp-VI6WuAoi5CjoptIijG%5FFJs.DDO4d3lE93Tv%5FMk1%253FstartTime%253D1731603696000%26ref%3Dprotein.xyz&ref=protein.xyz#/registration) - [Now](https://www.linkedin.com/posts/zoescaman%5Fi-chose-not-to-wade-into-the-recent-jaguar-activity-7269642881466863616--Vl5/?ref=protein.xyz) feels the right time to chat about Jaguar - [Sandbox semiotics](https://www.allsquad.io/articles/sandbox-semiotics-tag-cloud-fashion-gaming-and-the-new-real?ref=protein.xyz) and the new real - Have you been to Holly Herdon and Mat Dryhurst's *The Call* exhibition at the [Serpentine Gallery](https://www.serpentinegalleries.org/whats-on/holly-herndon-mat-dryhurst-the-call/?ref=protein.xyz) yet? - [Ana Andjelic's](https://www.amazon.co.uk/Hitmakers-How-Brands-Influence-Culture/dp/1032874465?ref=protein.xyz) new book is going on our Christmas Wish List - Men can [paint their nails too](https://hard-as-nails.com/?ref=protein.xyz) 💅 - Why every company needs a [futurist-in-residence](https://www.ideo.com/journal/why-every-company-needs-a-futurist-in-residence?ref=protein.xyz) - What it feels like to [fall down the alt-right rabbithole](https://undevoted.org/2024/11/06/i-fell-down-the-alt-right-pipeline-this-is-my-story/?ref=protein.xyz) - Nike is ["winding down" RTFKT](https://www.sneakerfreaker.com/news/rtfkt-nike-winding-down-ending-explained/?ref=protein.xyz) - Pocket [degen device](https://www.degn.com/?ref=protein.xyz) - [Web4 = AGI](https://mirror.xyz/jyu.eth/36lx6wKZqJPaVvj%5FX59Rdyh-zFul7mR6tTZm3-OO-%5FM?ref=protein.xyz) - Why Pluto being back in Aquarius [matters](https://www.thecut.com/article/pluto-in-aquarius-november-2024-transit-meaning-expect.html?ref=protein.xyz) - [Astrofutures](https://www.astrofutures.io/?ref=protein.xyz) is what get when you merge an astrologist with a futurist - A great read on how the creator economy [has been leveraged to devalue music](https://futurefilter.substack.com/p/by-calling-artists-creators-were) - Is AI facilitated gender based violence [the next pandemic](https://www.law.upenn.edu/live/news/16727-is-ai-facilitated-gender-based-violence-the-next?ref=protein.xyz)? - As AI fuels a [deepfake porn crisis in South Korea](https://theconversation.com/ai-is-fuelling-a-deepfake-porn-crisis-in-south-korea-whats-behind-it-and-how-can-it-be-fixed-238217?ref=protein.xyz) - Douglas Rushkoff and Matt Klein on [how to reject what our platforms want and embrace our humanity](https://zine.kleinkleinklein.com/p/douglas-rushkoff-interview?ref=protein.xyz) - Franco Colapinto is bring [football fandom to F1](https://www.instagram.com/p/DB6Wb62RXbu/?ref=protein.xyz) - The Nordics are [preparing it's citizens for war](https://www.theguardian.com/world/2024/nov/29/would-you-survive-72-hours-germany-and-the-nordic-countries-prepare-citizens-for-possible-war?ref=protein.xyz) - Jeremiah Johnson on [revolt and the reversal of trust](https://www.infinitescroll.us/p/revolt-and-the-reversal-of-trust?ref=protein.xyz) - It's OK to surround yourself [with stacks of books](https://en.m.wikipedia.org/wiki/Tsundoku?ref=protein.xyz) (see below) - Is [Ballers League](https://www.instagram.com/ballerleague?ref=protein.xyz) the [future of football](https://www.soccerbible.com/news/2024/11/what-is-baller-league/?ref=protein.xyz)? - [Miu Miu](https://www.miumiu.com/?ref=protein.xyz) and [Goshka Macuga](https://en.wikipedia.org/wiki/Goshka%5FMacuga?ref=protein.xyz) collaborate to create [The Truthless Times](https://www.miumiu.com/it/en/miumiu-club/fashion-shows/miu-miu-artistic-collaborations.html?ref=protein.xyz) - More music is being released today (in a single day) [than in all of 1989](https://www.musicradar.com/music-industry/more-music-is-being-released-today-in-a-single-day-than-was-released-in-the-calendar-year-of-1989-how-the-music-production-industry-has-taken-note-of-the-huge-number-of-self-releasing-artists?ref=protein.xyz) - Should we [let brands die?](https://www.brandingmag.com/james-duru/the-case-for-brand-mortality-in-an-era-of-legacy-chasers?ref=protein.xyz) - Try becoming skeptical, [instead of cynical ](https://behavioralscientist.org/instead-of-being-cynical-try-becoming-skeptical/?ref=protein.xyz) - [Citizens](https://www.jonalexander.net/the-idea?ref=protein.xyz) not consumers - A long (and worthwhile read) on [the age of hyperabundance](https://www.nplusonemag.com/issue-47/essays/an-age-of-hyperabundance?ref=protein.xyz) - IKYMI, the story of the battle over [the Bed-Stuy tennis courts](https://www.curbed.com/article/tennis-courts-concessions-bed-stuy-jackie-robinson.html?ref=protein.xyz) - Did [this](https://pdftobrainrot.org/?ref=protein.xyz) make "brianrot" word of the year? - [DJ AG](https://www.instagram.com/djagonline/?ref=protein.xyz) has launched a [Gofundme page](https://www.gofundme.com/f/dc72j-support-independent-artists?ref=protein.xyz) to support local independent artists - How the bank of Mum and Dad is [creating a new class system](https://www.youtube.com/watch?v=cWBqU9HVahg&ref=protein.xyz) - [RADAR](https://www.radardao.xyz/?ref=protein.xyz) have launched [Tommorow.Radio](https://tomorrow.radio/?ref=protein.xyz) to bring us stories of hope đŸ€— - Is privacy the key to a [meaningful existence?](https://www.theatlantic.com/books/archive/2024/10/right-to-oblivion-lowry-pressly-book-review/680443/?ref=protein.xyz) - Nigeria has a [bookshop problem](https://dirt.fyi/article/2024/04/nigeria-has-a-bookshop-problem?ref=protein.xyz) - [Mindy Sui](https://www.protein.xyz/40-mindy-seu-on-collaboration-community-a0d/) traces the origin of [internet green](https://artlab.hyundai.com/editorial/mindy-seu-traces-the-origins-of-internet-green?ref=protein.xyz) - Tumblr on [the state of community](https://thestateofcommunity.tumblr.com/?ref=protein.xyz) - [Fluxo street parties](https://www.instagram.com/p/DAy8NzfyUua?ref=protein.xyz) in SĂŁo Paulo’s peripheral neighbourhoods are legit --- ### **ONLY IMAGES (c/o @the2noelle)** ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/image-2.png) --- ### **CONTRIBUTORS** A massive thanks to all our wonderful contributors for showing up and sharing so many incredible SEEDS, keep 'em coming: @the2noelle, @nicksusi, @andrea, @Chidinma, @RADE, @MAL, @MalenaR, @mike, @valentina\_p, @finmac, @IsabellaV, @COLETTE, @e\_ekpo, @Jade and @luisa\_ferreira --- ### Vanishing Culture URL: https://www.protein.xyz/vanishing-culture/ Last updated: 2026-07-15T23:41:29.000Z The internet has evolved into the primary archive of our history and culture. Yet social networks get left behind and close up shop. Digital media sites go bankrupt. Companies stop selling their online products. Links rot. Files aren’t found. Everyone, obviously, has seen the following message countless times: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/Picture-1-1-1.png) Sometimes it doesn’t matter. The internet is a vast sea of content, and let’s face it, 90% of it is pretty rubbish anyway. So the loss of a single weirdly formatted, outdated webpage isn’t the end of the world. _This post is for subscribers only._ ### Brands as Libraries URL: https://www.protein.xyz/brands-as-libraries/ Last updated: 2026-09-03T11:21:04.000Z “Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the culture that built them. This seed comes from noticing that more and more brands are taking ideas from cultural institutions, knowingly or otherwise, and specifically from libraries. Libraries are where members of the public go to read, listen and talk (quietly). Explicitly, you don’t buy things: not even the books you read. They are spaces set against the noise of the rest of the world. But it’s exactly these qualities that make them so interesting for modern brands. By “thinking like a library”, brands can do lots of things that modern CMOs or CSOs want. Connect with their audience. Construct a world. Collaborate with visible and influential people. Become part of a wider story, not (just) selling things. After all, what better way is there to “authentically connect with culture” than sitting in a nice spot, and reading for an hour or two? Brands could start by granting access to materials. At this point, a brand’s library might look like an actual library: collections of relevant reading materials, made available to members of the public. ![Credit: Dean Kaufman via Dezeen](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/12/vowels-showroom_new-york-city_dezeen_2364_col_8-852x1278-1-1.jpg) Credit: [**Dean Kaufman*](https://deankaufman.com/?ref=protein.xyz) *via Dezeen* Some examples: - *Japanese brand Vowels used its New York showroom* [*initially as a collection of the founder’s magazine collection*](https://hypebeast.com/2024/5/vowels-japanese-streetwear-brand-nyc-research-library-store-showroom-capsule-opening-info?ref=protein.xyz)*.* - *For six weeks* [*Tank Magazine*](https://magazine.tank.tv/tank/2023/09/reading-rooms?ref=protein.xyz) *opened an exhibition space next to its office, giving the public access to its entire archive, alongside the books and publications that shaped the critical ecosystem surrounding each issue.* - *Hyundai has a series of libraries in Seoul, dedicated to* [*design*](https://newsroom.hcs.com/front/board/Hyundai-Card-Design-Library?country=en&ref=protein.xyz)*,* [*travel*](https://wonder-wall.com/project/298/?ref=protein.xyz) *and* [*music*](https://newsroom.hcs.com/front/board/Hyundai-Card-Music-Library-2?country=en&ref=protein.xyz)*, with the latter housing 10,000 records that members can listen to, free.* - *Protein itself has a dedicated reading space at its* [*studios*](https://www.proteinstudios.com/shoreditch/membership?ref=protein.xyz)*, collecting references and materials from its archive.* - *Acne Studios’ recent headquarters was* [*built around a library of reference books*](https://archive.pinupmagazine.org/articles/article-acne-studios-headquarters-stockholm-floragatan-13?ref=protein.xyz)*.* _This post is for subscribers only._ ### #712 | Post-Individualism, Vinyl Revival & Aphex Sinks URL: https://www.protein.xyz/712-post-individualism-vinyl-revival-aphex-sinks/ Last updated: 2024-11-01T17:10:48.000Z ### Well, that was fun. ### If you missed the Post-Individualism forum last night, it was a blast. We had 123 folks join us to hear [Yancey Strickler](https://www.google.com/url?q=https://x.com/ystrickler?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw1Qx%5FEURGVZGiT2HPwxACNR) from [Metalabel](https://www.google.com/url?q=https://www.metalabel.com/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw2LBqg2LvvBVm4eEbzj-2v%5F), [Kei Kreutler](https://www.google.com/url?q=https://keikreutler.net/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw1CL21qDJbsYHtCVHqBCEct) from [Other Internet](https://otherinter.net/?ref=protein.xyz), and [Jack Self](https://www.google.com/url?q=https://jackself.com/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw3V9DOvu-mQ%5FZM2r71yqNFt) (with a cuppa) from [Real Review](https://www.google.com/url?q=https://real-review.org/home?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw3ISx9liZDHhLNrZuLv-jBo). Here are some highlights: - Yancey defines the post-individual experience as happening "when someone accepts their individuality, but feels called for a variety of reasons (social, creative, metaphysical, financial) to seek greater meaning and context with others." - Identity after the internet, and the relationship between memory and identity. Kei believes we're living through a a "spam renaissance" and in 5 years' time, we might not be able to remember what it means to be a human online. - The relationship between post-individualism and capitalism, and Jack's concept of "Playlist Personalities". According to Jack, the proliferation of identities on the internet are mainly there to create products and sell you stuff. - We also covered "Brat summer", fandoms, lore and memes — and how these are signals that point to a post-individualistic future. [Watch Recording](https://us06web.zoom.us/rec/share/pjG%5FiEfotVpnHfVwuo%5FnspDHhwbgkTb4yKWCZvPfuNBaW5%5FaWa7QdkOK316cq7Y1.Pvwwtaaz0FHyQ4cE?ref=protein.xyz) The pre/post poll also showed some shifts, so we must have done something right. We asked: "Are we entering a post-individualistic age?" at the beginning of the session: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/openingpoll.png) And then again at the end: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/closingpoll-1.png) In other news, we've started onboarding some incredible humans to our new [Contributors Community](https://www.protein.xyz/contributors/) — so if you're a researcher, strategist or just cultural curious and want to get paid to write [Seeds](https://www.protein.xyz/tag/seeds/) and [Observations](https://www.protein.xyz/tag/observations/)as well as work on [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) briefs: [Apply Here](https://www.protein.xyz/contribute-to-protein/) *P.S. All approved contributors get a complimentary* [*Freelancer Membership*](https://www.protein.xyz/#/portal) *that unlocks the entire Protein research archive and more!* --- ### Seeds - Bobby Hundreds on the [Case For Nike](https://bobbyhundreds.substack.com/p/the-case-for-nike) is an essential read - NOWNESS and Art Review's study on [AI’s impact on the future of culture](https://indd.adobe.com/view/f21477cd-c4af-46fa-abd1-a168b7c58d11?ref=protein.xyz) - [New Design Congress](https://newdesigncongress.org/?ref=protein.xyz) on the new [Spheres of Identity](https://newdesigncongress.org/en/note/2024/spheres-of-identity/?ref=protein.xyz)[ ](https://app.slack.com/services/B07NA9BKFUZ?ref=protein.xyz) - [How to Repair a Spaceport](https://folklore.mirror.xyz/6Lm7xORHWDb-YoVtqv3Vc2G7dT73xiKws5pJBv9ADZE?ref=protein.xyz) by [Kei Kreutler](https://keikreutler.net/?ref=protein.xyz) - AW Network on [Large Lore Models](https://aw.network/posts/large-lore-models?ref=protein.xyz) - Ed Zitron on the [subprime AI Crisis](https://www.wheresyoured.at/subprimeai/?ref=protein.xyz) - Here's a Figma of Apple's [entire marketing funnel](https://www.figma.com/design/OhsHYkEdoTZAcFVVENnw9h/iPhone-16-Marketing-Funnel?ref=protein.xyz) - Nuclear batteries will apparently [last for decades](https://interestingengineering.com/energy/tiny-nuclear-battery-promises-decades-of-uninterrupted-power?ref=protein.xyz) - ~~Protein~~ Milk is [good for you](https://www.barrons.com/articles/whole-milk-cheese-butter-healthy-90bcf7d0?ref=protein.xyz) - We're liking the look of [Everywhere Apparel](https://everywhereapparel.com/pages/sustainability?ref=protein.xyz) - IKYMI, Google's NotebookLM is [scary good](https://notebooklm.google.com/?ref=protein.xyz) - The Earthshot 2024 finalists [have been announced](https://earthshotprize.org/winners-finalists-listing/?filter-year=2024&ref=protein.xyz) - It's great to see how much women's football [is growing](https://drive.google.com/open?id=1-XSkzKfn9AkGq4GS83FTolQ1homY-sqk&usp=drive%5Ffs&ref=protein.xyz) - (Unsurprising) the tech giants are hiding their dirty energy with [outdated carbon accounting rules](https://www.bloomberg.com/news/articles/2024-08-21/ai-tech-giants-hide-dirty-energy-with-outdated-carbon-accounting-rules?ref=protein.xyz) - HBR on the need to provide the right [incentives to companies to address climate change](https://hbr.org/2024/09/to-incentivize-companies-to-address-climate-change-measure-their-broader-impact?ref=protein.xyz) - Michael Fitzsimmons from WeTransfer on [how to build a brand people love](https://medium.com/@michael.fitzsimmons30/how-do-you-build-a-brand-people-love-7016dd4341dd?ref=protein.xyz) - Some stats on the [revival of vinyl ](https://www.statsignificant.com/p/unpacking-vinyls-remarkable-revival?ref=protein.xyz) - [Edmond Lau](https://www.linkedin.com/in/atelieredmondlau/?ref=protein.xyz) on [The New Luxury Pyramid](https://www.linkedin.com/posts/atelieredmondlau%5Fthe-new-luxury-pyramid-in-the-time-of-the-activity-7241288200978059265-x%5FgF?ref=protein.xyz) in the time of the *Oat Milk Elite* - [The map no longer matches the terrain](https://crackmagazine.net/article/profiles/adam-curtis-nathalie-olah-interview/?ref=protein.xyz) by Adam Curtis - And more Adam Curtis on the [Dangers of Self-Expression](https://thecreativeindependent.com/people/adam-curtis-on-the-dangers-of-self-expression/?ref=protein.xyz) in conversation with Yancey Strickler from 2017 [](https://app.slack.com/services/B07NA9BKFUZ?ref=protein.xyz)[ ](https://www.theschooloflife.com/article/how-to-grow/?ref=protein.xyz) - [How to Grow](https://www.theschooloflife.com/article/how-to-grow/?ref=protein.xyz) by School of Life - Emily Segal, Samir Bantal, and Michael Rock on [creative practice in the age of machine intelligence](https://modemworks.com/research/panels-episode-1?ref=protein.xyz) - Garbage Day on the [fringes of online gutter culture](https://www.garbageday.email/p/fringes-online-gutter-culture?ref=protein.xyz) - A lovely read on [group chats](https://lareviewofbooks.org/article/group-chat-group-chats/?utm%5Fsource=substack&utm%5Fmedium=email) - [Good Hang](https://goodhang.org/?ref=protein.xyz) on the [Three True Tasteboy Outcomes](https://goodhang.org/p/the-three-true-tasteboy-outcomes?r=otecp&utm%5Fsource=substack&utm%5Fmedium=email) - Who knew [mushrooms liked dance music?](https://www.science.org/content/article/fungus-grows-more-vigorously-when-it-feels-good-vibes?ref=protein.xyz) - And in other mushroom news, they [can now crawl](https://www.independent.co.uk/tech/robot-mushroom-biohybrid-robotics-cornell-b2610411.html?ref=protein.xyz) - The first Neuralink patient is [using it to learn new languages](https://futurism.com/neoscope/first-neuralink-patient-using-it-to-learn-new-languages?ref=protein.xyz) - Dazed asks if [the return of Oasis is a government psyop?](https://www.dazeddigital.com/music/article/64473/1/britpop-oasis-return-government-psyop-keir-starmer-tony-blair-new-labour?ref=protein.xyz) - Why we need gatekeepers to resist [cultural hyper-optimization](https://open.substack.com/pub/taste101/p/in-praise-of-gatekeeping) - The largest dam removal in US history [is complete](https://www.bbc.com/future/article/20240903-removing-the-klamath-river-dams-to-restore-the-river-what-happens-next?ref=protein.xyz) - The Atlantic say the perfect watch [costs $20](https://www.theatlantic.com/technology/archive/2024/09/casio-world-time-perfect-watch/679858/?ref=protein.xyz) - [Feelds](https://feeld.co/?ref=protein.xyz) new [State of Dating Report](https://app.air.inc/a/cx2MUPVP0?ref=protein.xyz) is illuminating and reaffirming --- ### Aphex Sink [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/Screenshot-2024-10-04-at-14.49.42.png)](https://www.instagram.com/p/C%5F1MDdzuwPB/?igsh=M3ZoZmR5eHB5M21t&ref=protein.xyz) --- > "As our identity continues to splinter (digital, physical, legal), I find myself questioning whether to embrace the multiplicity or fight it. Do I adopt a pseudonym (horcruxing myself)? Do I strive for complete authenticity in every context (honoring my legal personhood)? Hard to answer, but something I’ve been thinking about often." [Garrett Herzik](https://garrettherzik.com/?ref=protein.xyz)'s comment from the Forum chat last night --- ### About [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that [*Good Growth*](https://www.protein.xyz/good-growth/) can only be achieved by balancing purpose, profit, and progress, so if you feel like [upgrading to a paid membership](https://www.protein.xyz/#/portal/signup) to support our mission then we would be [**incredibly grateful**](https://www.protein.xyz/#/portal/signup)🙏 Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.xyz/tags/supplement?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distil what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can find it [here](https://www.protein.xyz/tag/supplement/). We always like to [hear from you](https://www.protein.xyz/contact) and how we can improve what we do, and if you’re creative and curious and would like to help build a better future, come [join us](https://www.protein.xyz/#/portal) 💚 ### Are we entering a Post-Individualistic age? URL: https://www.protein.xyz/are-we-entering-a-post-individualistic-age/ Last updated: 2026-09-03T11:20:32.000Z > In a world where the self has long been the centre of gravity, are we witnessing a shift towards a new era — a post-individualistic age? From the rise of collective movements to the reimagining of community structures to fandoms becoming a pervasive and powerful force in culture, there are growing signs that the age of hyper-individualism may be giving way to something new. But post-individualism isn't a simple case of neo-collectivism. While the internet allows us to embody multiple digital selves, challenging traditional notions of individual identity, it's also fuelling a loneliness epidemic and a friendship recession. We're more connected to our many selves than to each other. So what does a post-individualistic age look like? And how can brands navigate this new reality? Our panelist were: - [Yancey Strickler](https://x.com/ystrickler?ref=protein.xyz), CoFounder and Director of [Metalabel](https://www.metalabel.com/?ref=protein.xyz) and former CEO of Kickstarter - [Kei Kreutler](https://keikreutler.net/?ref=protein.xyz), a writer and researcher interested in how cultural narratives of technologies shape their use - [Jack Self](https://jackself.com/?ref=protein.xyz), architect, strategist and Founder and Editor-in-Chief of [Real Review](https://real-review.org/home?ref=protein.xyz) You'll walk away with an understanding of: - The forces challenging individualism and giving rise to post-individualism - The impact of post-individualism on concepts like identity, self-expression, consumption and community - Strategies that brands can use to navigate a post-individualistic world You'll need to subscribe to watch the recording: --- _This post is for subscribers on the TEAM tier only._ ### #711 | Fandoms, Cultural Half Lives & Subverting Bandcamp URL: https://www.protein.xyz/711-fandoms-cultural-half-lives-subverting-bandcamp/ Last updated: 2024-10-29T09:21:15.000Z ### Welcome back, good hols? ### If you missed the Nostalgia forum before the break, we highly recommend you watch the recording [here](https://us06web.zoom.us/rec/component-page?hasValidToken=false&clusterId=us06&action=play&filePlayId=&componentName=recording-register&meetingId=NVBdaJ69bmQbkwM0%5FXoLVD7m1q%5Fj0DLkN9WgJ-puxsW46HEa6Th3hMyjlurj6sby.eiUqqjZtelhGgi9b&originRequestUrl=https%3A%2F%2Fus06web.zoom.us%2Frec%2Fshare%2F%5FIcTQvq5R5Ua2ZHchALtE-BTfmzD6CZEgmg9IcAyyv8AxURhBsHkl4Qj237Asue6.BOL%5FYxri-JhlIP1I%3FstartTime%3D1721232065000&ref=protein.xyz). It features a hugely entertaining and insightful conversation with [Maya](https://www.instagram.com/mayagirlz4eva/?ref=protein.xyz), [Sean Monahan](https://www.8ball.biz/?ref=protein.xyz) (who has just released a great post on [Bidirectional Nostalgia](https://www.8ball.report/p/bidirectional-nostalgia?ref=protein.xyz)), [Dal Chodha](https://dalchodha.com/?ref=protein.xyz) from Central St. Martins and our Head of Strategy, [Joanna Lowry](https://www.linkedin.com/in/joannamlowry/?ref=protein.xyz) ✹ There's also a bunch of new [Reports](https://www.protein.xyz/tag/reports/), Forums and [Podcasts](https://open.spotify.com/show/0A5WLp0kbYreYsidSGt2wy?si=cf199b7f03864ec4&ref=protein.xyz) coming up, so make sure you're [signed in](https://www.protein.xyz/#/portal/signin) and keep an eye on your inbox and our [socials](https://www.instagram.com/protein?ref=protein.xyz) for updates. We've got two months of seeds to plant in your collective conscious, so let's get to it ... --- ### Seeds - Keeping on our nostalgia theme, the [Nokia 3120 has been re-released](https://www.hmd.com/en%5Fint/nokia-3210?ref=protein.xyz) – and we're all for their [Better Phone Project](https://www.hmd.com/en%5Fint/better-phone-project?ref=protein.xyz) - Whilst [Teenage Engineering](https://teenage.engineering/?ref=protein.xyz) gets nostalgic for all things [medieval](https://teenage.engineering/products/ep-1320?ref=protein.xyz) - However, Andrea from [Snaxshot](https://www.snaxshot.com/?ref=protein.xyz) says the Gen Z [don't care for tradition](https://www.linkedin.com/posts/andrea-hern%C3%A1ndez-3b7b951b6%5Fgenz-doesnt-care-for-tradition-what-activity-7229177067597185024-xEQO/?ref=protein.xyz) - Here is an excellent read on creating a [design commons](https://bookrxiv.com/index.php/b/catalog/view/41/83/291?ref=protein.xyz) - As is this piece on [latent communities in an Artificial Internet](https://folklore.mirror.xyz/vhHPsUvAcsqlQkG7zEtMJlIbaIQHPAROM85d%5FB9CuXc?ref=protein.xyz) - [Nick Susi](https://nicksusi.com/?ref=protein.xyz) on the [multitudes of self](https://nicksusi.substack.com/p/the-multitudes-of-self), a topic we're also looking into 👀 - [Elodie Marteau](https://www.elodiemarteau.com/?ref=protein.xyz) on [Trends are Bullsh\*t](https://onedrive.live.com/?authkey=%21AN9%5FKwP0fyfTi48&id=B45333A91DB986A5%2144421&cid=B45333A91DB986A5&parId=root&parQt=sharedby&o=OneUp&ref=protein.xyz) - Are we entering the [slop void](https://www.garbageday.email/p/slop-void?ref=protein.xyz)? - Fighting for [memes](https://www.businessoffashion.com/articles/marketing-pr/the-very-demure-very-mindful-trademark-battle-explained/?ref=protein.xyz) isn't very demure - Still haven't come out of hibernation? Sound like you need a [sleep concert](https://stylus.com/consumer-attitudes/sleep-concerts-appeal-to-rest-seeking-consumers?ref=protein.xyz) - If you live in Bruton (or know someone who does), [this one](https://www.instagram.com/reel/C%5FAJ8x6MPm6/?ref=protein.xyz) is for you - [Rafa](https://rafael.fyi/?ref=protein.xyz) from [Folklore](https://folklore.institute/?ref=protein.xyz) on [online swarms and digital communities ](https://summerofprotocols.com/wp-content/uploads/2024/06/17-e43-FERNANDEZ.pdf?ref=protein.xyz) - Havas [loses its BCorp status](https://www.desmog.com/2024/07/18/havas-agencies-lose-b-corp-status-over-work-with-oil-companies/?ref=protein.xyz) over its work with Shell - [Fremonth](https://www.youtube.com/watch?v=wu8CzVfik-4&ref=protein.xyz) is a gem of a movie about an Afghan immigrant starting her life in America after the US pulled out of Afghanistan p.s. Jeremy Allen White is in it - Can something be private [yet discoverable](https://docs.google.com/document/d/1i8dYYSzuP9y3loYq%5F-EnruiRZL%5F5sfYIuoqsun2ENsU/mobilebasic?ref=protein.xyz)? - [Subvert](https://subvert.fm/?ref=protein.xyz) is a collectively owned Bandcamp successor c/o [Austin Robey](https://austinrobey.xyz/?ref=protein.xyz) - [Jack Dorsey](https://x.com/jack?ref=protein.xyz) and [Lyn Alden](https://www.lynalden.com/the-power-of-nostr/?ref=protein.xyz) on [Nostr](https://nostr.com/?ref=protein.xyz) and the [power of open source](https://youtu.be/MaZyXEU5XAg?feature=shared&t=100&ref=protein.xyz) - Imagining futures in the [hyper localised era of the oat milk elite](https://x.com/nstlgiaxpress/status/1821456311545929867?ref=protein.xyz) - In case you missed it, [A View from a Bridge](https://www.instagram.com/aview.fromabridge/?ref=protein.xyz) is đŸ„° - [Softer Digital Futures](https://tikkio.com/tickets/49287-softer-digital-futures-2024?ref=protein.xyz) is back in Copenhagen next month - A brief history of [camouflage](https://x.com/being%5Fon%5Fline/status/1821961961674043873?s=46&ref=protein.xyz) - LBB on [fandoms and brandoms](https://www.lbbonline.com/news/adland-takes-notes-from-swifties-and-other-superfans?ref=protein.xyz) - How society encourages us to [behave like infants](https://www.gurwinder.blog/p/the-outrageous-rise-of-neotoddlerism?ref=protein.xyz) - Is romance [redundant](https://www.harpersbazaar.com/culture/features/a61691678/dating-irl/?ref=protein.xyz)? Also [this](https://x.com/EugeneNg%5FVCap/status/1823119344303546540?ref=protein.xyz) and [this](https://x.com/signulll/status/1822746124764971128?ref=protein.xyz) - While [Hinge](https://hinge.co/?ref=protein.xyz) shifts its focus to [IRL meetups](https://hinge.co/press/omh-2024-cohort?ref=protein.xyz) - Pew Research on the [declining birth rate in the US ](https://www.pewresearch.org/social-trends/2024/07/25/the-experiences-of-u-s-adults-who-dont-have-children/?ref=protein.xyz) - The story behind the [🍏 dance](https://www.theguardian.com/music/article/2024/jul/28/apple-dance-charli-xcx-brat-tiktok?ref=protein.xyz) - MSCHF have [bought a cow](https://ourcowangus.com/?ref=protein.xyz) - [Ruby Justice Thelot](https://www.asterisques.com/?ref=protein.xyz) on [cultural half-lives](https://www.13101401.studio/research/the-crisis-of-legibility?ref=protein.xyz) - AI boyfriends [are on the rise](https://unherd.com/newsroom/ai-boyfriend-surge-is-the-endpoint-of-mills-boon/?ref=protein.xyz) - As is this new AI wearable who wants to be your [Friend](https://www.friend.com/?ref=protein.xyz) - Anyone know where we can buy some of [these](https://www.instagram.com/p/C-JQA9HRpG8/?ref=protein.xyz)? - [Water & Music](https://www.waterandmusic.com/?ref=protein.xyz) on the[ State of Data](https://www.waterandmusic.com/the-state-of-data-in-the-music-industry-2024?ref=protein.xyz) in the music - [Rob Abelow](https://x.com/AbelowRob?ref=protein.xyz) has [summarised YouTube's 2024 fandom report for you](https://www.linkedin.com/posts/robabelow%5Fyoutube-2024-cultures-trends-report-ugcPost-7231646738678194177-r%5FGS/?ref=protein.xyz) - [Dumb Phone](https://dumbphone.so/?ref=protein.xyz) is the phone you didn't know you needed - [Jake Chapman](https://www.theartstory.org/artist/chapman-jake-and-dinos/?ref=protein.xyz) and others discuss why is it easier to imagine the end of the world than the end of capitalism at [this event](https://repeaterbooks.com/meetup-event/the-nickel-presents-a-night-of-accelerationism-w-jake-chapman-maya-b-kronic-amy-ireland-and-acid-horizon/?ref=protein.xyz) in Soho next week - These guys are selling old [Protein Journals](https://loremnotipsum.com/product/protein-journal-issue-16/?ref=protein.xyz) ... maybe we should [do the same](https://store.protein.xyz/?ref=protein.xyz)? - Talking of things in print, [The Onion](https://membership.theonion.com/?ref=protein.xyz) are [doubling down on their newspaper](https://www.economist.com/united-states/2024/09/02/the-onions-cutting-edge-paper?ref=protein.xyz) - [Remsen](https://remsen.co/?ref=protein.xyz) are looking to [shift the design perspective on ageing](https://www.wallpaper.com/design-interiors/remsen-reframes-ageing?ref=protein.xyz) - Our friends at [Arches](https://arches.global/?ref=protein.xyz) with an important read on the [murky world of blanks](https://arches.substack.com/p/made-in-honduras) and how it intersects with geopolitics - [Veletasl](https://www.veletasl.xyz/?ref=protein.xyz) dropped a PDF that features all our favourite people and [it's a beaut](https://drive.google.com/file/d/1s2bOcMKxXArkb4RXqAOpQLyMNw9vO7Bw/view?ref=protein.xyz) - How Google Forms became the [hottest new dating app](https://www.dazeddigital.com/life-culture/article/64486/1/how-google-forms-became-the-hottest-new-dating-app?ref=protein.xyz) - [M.I.A.](https://www.instagram.com/miamatangi?ref=protein.xyz) has launched an [anti-surveillance brand](https://www.ohmni.com/?ref=protein.xyz) and yes, there's a [tin foil hat](https://ohmni.com/product-detail/tin-foil-hat?ref=protein.xyz) - Iain Tait has been up to his [usual antics again](https://crackunit.com/play/youtube%5Fhorror/?ref=protein.xyz) --- > [Dynamic Nominalism](https://www.lrb.co.uk/the-paper/v28/n16/ian-hacking/making-up-people?ref=protein.xyz) — as opposed to static nominalism — supposes that once assigned a label, an individual inherits all the social and cultural characteristics associated with it. Theorised by Canadian philosopher [Ian Hacking](https://en.wikipedia.org/wiki/Ian%5FHacking?ref=protein.xyz), who suggests that trends are trends when assigned a name, because nothing is new, until it is labelled. --- ### Observations To recognise all the [incredible contributors](https://www.protein.xyz/contributors/) we've had over the years, we thought it would be a nice idea to feature one of their memorable (and still relevant) posts. This month it's [Will Wiles](https://www.protein.xyz/contributor/will-wiles/) on [Emotional AI](https://www.protein.xyz/can-we-trust-emotional-ai/) from 2015: ### Can We Trust Emotional AI? Will Wiles — July 13, 2015 ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/09/image-2.png) When we think of work, it’s natural to mostly think of the practical tasks it involves. But there’s another side of work, an emotional side: we must regulate our feelings while we’re at work and do as much as we can to maintain a pleasant exterior, even when it’s only a thin facade concealing a writhing mass of stress, anger or anxiety. This psychological work is called “emotional labour”, a term coined by the sociologist Arlie Russell Hochschild in 1983. Where there’s labour, there’s potential for labour-saving technology, although when it involves human feelings it comes with an unmistakably dystopian twang. Service industry workers such as waitstaff and call centre workers are under the most pressure to put in the emotional elbow grease, to smile and be cheerful even when dealing with obnoxious or irate customers. Although this kind of toil is hard to automate – it’ll be some time before we believe a robot voice cares about us – some call centres already use emotion-detection software that analyses wave patterns in the voice to detect stress and anger on the part of either caller or worker. As sociologists Danielle van Jaarsveld and Winifred Poster have written, this can help the workers in the centre, for instance by alerting their supervisor if a call becomes particularly heated so they can be relieved. [Continue reading ...](https://www.protein.xyz/can-we-trust-emotional-ai/) --- ### About [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that [*Good Growth*](https://www.protein.xyz/good-growth/) can only be achieved by balancing purpose, profit, and progress, so if you feel like [upgrading to a paid membership](https://www.protein.xyz/#/portal/signup) to support our mission then we would be [**incredibly grateful**](https://www.protein.xyz/#/portal/signup)🙏 Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.xyz/tags/supplement?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distil what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can find it [here](https://www.protein.xyz/tag/supplement/). We always like to [hear from you](https://www.protein.xyz/contact) and how we can improve what we do, and if you’re creative and curious and would like to help build a better future, come [join us](https://www.protein.xyz/#/portal) 💚 ### MSCHF Bought a Cow URL: https://www.protein.xyz/mschf-bought-a-cow/ Last updated: 2024-08-14T11:02:43.000Z [MSCHF](https://mschf.com/?ref=protein.xyz) has bought a cow called Angus and you get the [chance to save him](https://ourcowangus.com/?ref=protein.xyz): > Angus is a few months old - and we’re preselling him as 1200 burger patties and 4 leather handbags, to be produced in 2 years when he reaches slaughtering age. In 2024, you get a metal Angus Token; in 2026 you get burgers and bags. HOWEVER purchasers may voluntarily give up their order to save Angus. If >50% of pre-order interest is given up, Angus will be re-homed to a Home for Happy Cows, and all proceeds from the sale will fund his worry-free retirement. > > Angus was destined for slaughter from the moment of his conception. His circumstances are only improved by this project. Our Cow Angus constructs an artificial circumstance in which remorse becomes actionable. When the post-purchase glow wears off and you’re staring down the barrel of 2 years of pathos-laden updates on Angus as he grows up you can in fact concretely reverse your consumer choice. > > Our Cow Angus fulfills the fantasy of market mechanisms for social change. If you want Angus to live, in defiance of man and industrial production, then your path is clear-cut and commercial: buy Angus Tokens and give them up in the Remorse Portal. Conscious Consumerism actually can win this one. On the other hand, Le Vache Qui Meurt is looking mighty tasty out there. ### New P.S. Sounds Playlist URL: https://www.protein.xyz/new-p-s-sounds-playlist/ Last updated: 2024-08-13T09:02:55.000Z Check out other other playlists [here](https://open.spotify.com/user/31zs7lmvsbh6ay2ts57jrxxhkxvu?si=cdee1ebcf83e403f&ref=protein.xyz). ### Need a Friend? URL: https://www.protein.xyz/need-a-friend/ Last updated: 2024-08-13T08:58:49.000Z We've been tracking [*friendship*](https://www.protein.xyz/the-friendship-report/) for a while, so not surprised to see the launch of [Friend](https://www.friend.com/?ref=protein.xyz), a necklace companion launched by 21-year-old founder [Avi Schiffmann](https://x.com/AviSchiffmann/status/1818284595902922884?ref=protein.xyz) on International Friendship Day. There's a nice writeup on Dazed [here](https://www.dazeddigital.com/life-culture/article/63276/1/ai-friend-virtual-companion-answer-humanity-loneliness-epidemic-avi-schiffmann?ref=protein.xyz). > introducing friend. not imaginary. > > order now at [https://t.co/7kGiH5pQVK](https://t.co/7kGiH5pQVK?ref=protein.xyz) [pic.twitter.com/qU58xNvX5v](https://t.co/qU58xNvX5v?ref=protein.xyz) > > — Avi (@AviSchiffmann) [July 30, 2024](https://twitter.com/AviSchiffmann/status/1818284595902922884?ref%5Fsrc=twsrc%5Etfw&ref=protein.xyz) ### Teenage Engineering goes medieval URL: https://www.protein.xyz/teenage-engineering-goes-medieval/ Last updated: 2024-08-13T13:37:49.000Z [Teenage Engineering](https://teenage.engineering/?ref=protein.xyz) has gone [medieval](https://teenage.engineering/products/ep-1320?ref=protein.xyz) with it's EP-130 and we're here for it, as they say "lutes, chants and hurdy-gurdys have a 14th-century timbre". ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/08/image.png) Unboxing vid here: ### Sober Futures URL: https://www.protein.xyz/sober-futures/ Last updated: 2024-12-02T13:22:48.000Z Some clever AI tech being used to map [no and low alcohol futures](https://www.sober-futures.com/blog/sober-futures-x-satori-ai-unlocking-non-alc-innovation-opportunities-through-network-analysis-8es5n?ref=protein.xyz) c/o [Satori AI](https://www.satori-ai.com/?ref=protein.xyz) > Network analysis is a powerful tool for understanding consumer affinities by mapping the relationships between different communities. In our study of No & Low alcohol consumers, we started with the r/NoLow subreddit and analysed the posting histories of its 900 members across other forums. By collating this data, we measured the strongest connections to adjacent communities, which you see clustered below. Each node in the diagram represents a subreddit, links indicate significant user overlap between them, and clusters highlight tightly knit groups, all with high user overlap. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-25-at-08.17.05.png) ### The White Pube URL: https://www.protein.xyz/the-white-pube/ Last updated: 2024-07-31T07:21:17.000Z If you haven't already discovered [The White Pube](https://thewhitepube.co.uk/?ref=protein.xyz) and it's definitely worth a look. Loads of well written, thoughtful and timely reads from the "collaborative identity" of [Gabrielle de la Puente](https://gdlp.co.uk/?ref=protein.xyz) and Zarina Muhammad. It's a self-funded project, so please support if you can. ### A Scaled Down Music Industry URL: https://www.protein.xyz/a-scaled-down-music-industry/ Last updated: 2024-07-29T07:06:52.000Z One of our members, [Maarten Walravan](https://www.linkedin.com/in/maarten-walraven-freeling?ref=protein.xyz) has a great read on the illusion of a [scaled down music industry](https://musicx.substack.com/p/the-illusion-of-an-idea-a-scaled): > These are our dark forests and cozy webs. But how can we push a whole industry built to scale down from their mediocrity of ideas to this illusion of an idea - a scaled down music industry consisting of many divergent and multiple initiatives where those at the top don’t own the whole thing. ### Brat vs Brat URL: https://www.protein.xyz/brat-vs-brat/ Last updated: 2024-07-25T07:30:24.000Z A nice take by [Anna Rose Kerr](https://www.linkedin.com/in/annarosekerr/?ref=protein.xyz) on how the marketing for the recent Brat release by [Charli XCX](https://www.instagram.com/charli%5Fxcx/?ref=protein.xyz) has [overtaken the music it was designed to promote](https://www.linkedin.com/posts/annarosekerr%5Fbrat-the-marketing-has-outdone-brat-the-music-activity-7221872267331317760-vHOa?ref=protein.xyz): > Brat the marketing has outdone Brat the music. Like Barbie the marketing outdid Barbie the film. Advertising is consistently the most powerful artistic medium to cut through culture. ### Underconsumption Core URL: https://www.protein.xyz/underconsumption-core/ Last updated: 2024-07-25T14:11:57.000Z [Business of Fashion](https://www.businessoffashion.com/?ref=protein.xyz) on the current [underconsumption core](https://www.businessoffashion.com/articles/beauty/underconsumption-core-trend-tiktok/?ref=protein.xyz) trend that's making it's way around TikTok as young consumers are taking more pride in eschewing the shopping sprees and hauls that have long characterised social media. But plenty of methods in the movement don’t involve cheaper products. ### Online swarms URL: https://www.protein.xyz/online-swarms/ Last updated: 2024-07-25T06:19:28.000Z [Rafa](https://rafael.fyi/?ref=protein.xyz) delivers the good with this [Summer of Protocol](https://summerofprotocols.com/?ref=protein.xyz) paper on [online swarms and digital communities](https://summerofprotocols.com/wp-content/uploads/2024/06/17-e43-FERNANDEZ.pdf?ref=protein.xyz). If you're new to his work, be sure to also check out his amazing Telegram group [Folklore](https://folklore.institute/?ref=protein.xyz). ### The return of Britpop URL: https://www.protein.xyz/the-return-of-britpop/ Last updated: 2024-07-25T06:14:43.000Z [Victoria Buchanan](https://x.com/victoriafutures/?ref=protein.xyz) mini-thread on the return of [Britpop](https://x.com/victoriafutures/status/1784038715754762481?ref=protein.xyz) is worth a read, especially in the context of our recent "[Is it time we broke up with Nostalgia?](https://www.proteinagency.com/register/forum-is-it-time-we-broke-up-with-nostalgia/?ref=protein.xyz)" forum. ### Sonic dimensions of worldbuilding URL: https://www.protein.xyz/sonic-dimensions-of-worldbuilding/ Last updated: 2024-07-19T10:20:46.000Z [Nick Susi](https://x.com/nicksusi?ref=protein.xyz)'s latest post on the [sonic dimensions of worldbuilding](https://nicksusi.substack.com/p/sonic-dimensions-of-worldbuilding) is an interesting read, as it uses the [Tenet](https://www.rottentomatoes.com/m/tenet?ref=protein.xyz) film as the metaphor to explain the importance of sound in worldbuilding: > Everything is spatial now – 3D, immersive, multi-sensory content, digital products and new technologies. So much of this discourse is centered around text and visual aesthetics – but I think sound is an important but often overlooked dimension to play with. *Tenet’s* soundtrack is an excellent example of how sound follows the same logic and mechanics as the rest of an imagined world. ### Havas Looses B Corp Status URL: https://www.protein.xyz/havas-looses-b-corp-status/ Last updated: 2024-07-18T16:24:10.000Z Four agencies owned by French advertising group [Havas](https://www.havas.com/?ref=protein.xyz) have been stripped of their B Corp status — a marker of high social, environmental and corporate governance standards — due to the company’s work for Shell, the group that oversees the certifications said. The decision underscores the growing reputational risks facing advertising and public relations firms that portray themselves as climate champions while simultaneously advancing the interests of oil and gas companies. “Havas London, Havas Lemz, Havas New York, and Havas Immerse are no longer Certified B Corps,” B Lab UK said in a statement. “Other entities in the Havas group are also ineligible to certify.” Source: [DeSmog](https://www.desmog.com/2024/07/18/havas-agencies-lose-b-corp-status-over-work-with-oil-companies/?ref=protein.xyz) ### Meta Eyes Luxottica Stake URL: https://www.protein.xyz/meta-eyes-luxottica-stake/ Last updated: 2024-07-18T16:22:25.000Z The [FT reports](https://www.ft.com/content/4da37b6a-b241-4090-9445-467087694ab7?ref=protein.xyz) that [Meta](https://www.meta.com/?ref=protein.xyz) is reportedly in discussions to acquire a 5% stake in [EssilorLuxottica](https://www.essilorluxottica.com/?ref=protein.xyz), the parent company of [Ray-Ban](https://www.ray-ban.com/?ref=protein.xyz), for approximately $5 billion. This move is seen as a strategic step to deepen their partnership in the development of smart glasses, following the success of their Ray-Ban Meta smart glasses. The investment is part of Meta's broader strategy to expand its presence in the augmented reality (AR) and virtual reality (VR) market. However, there have been reports of disagreements between Meta and EssilorLuxottica over the design of future smart glasses, with EssilorLuxottica expressing concerns about the aesthetics of Meta's proposed designs. We'll be keeping a close eye on this one ... ### On Running LightSpray URL: https://www.protein.xyz/on-lightspray/ Last updated: 2024-07-17T07:19:22.000Z The Zurich-based Roger Federer owned [On Running](https://www.on.com/?ref=protein.xyz) is continuing it's streak of new and interesting releases with their [LightSpray](https://www.on.com/en-gb/lightspray?ref=protein.xyz) shoe/technology. We haven't seen it in the flesh or put it on our feet, but the initial reports sound promising: ### Is it time we broke up with nostalgia? URL: https://www.protein.xyz/is-it-time-we-broke-up-with-nostalgia/ Last updated: 2025-02-17T10:26:29.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/09/image-3.png) Nostalgia, is everywhere. It's like an old flame that keeps popping up in our lives, seducing us with memories of better times. For years, we've seen trends from bygone eras trickle back into popular culture. From music to tech to entertainment to design to food, the allure of recent history has seeped into all facets of our lives. Gen Z is even nostalgic for eras they never lived through, embracing trends from the 90s and 2000s with an insatiable hunger. But are we slowly self-cannibalising our past? Is nostalgia the enemy of the new? Is originality in decline? Is culture stuck? We covered: - The macro forces giving rise to nostalgia - What pining for a bygone era means for culture - The problem with nostalgia - Nostalgia and brands — do's and don'ts - The role of archives and heritage Click below to watch the recording: --- _This post is for subscribers on the TEAM tier only._ ### World Building with Brian Eno URL: https://www.protein.xyz/world-building-with-brian-eno/ Last updated: 2024-07-12T09:12:47.000Z [Sing Wild Seeds](https://medium.com/@futuryst/singing-better-worlds-to-life-63f9147d74f4?ref=protein.xyz) is a project about having musicians and audiences pre-enact preferred futures together. Conceptually, it springs from a question along these lines: how might music-making be combined with [experiential futures](https://futuryst.blogspot.com/2018/10/experiential-futures-brief-outline.html?ref=protein.xyz) towards developing our collective ability to imagine and shape desired change? Institutionally, it’s a collaboration between the [Joseph Rowntree Foundation (JRF)](https://www.jrf.org.uk/vision-mission-and-principles?ref=protein.xyz) and [Earth/Percent](https://www.earthpercent.org/our-mission?ref=protein.xyz), both independent UK-based social change organisations, dedicated respectively to accelerating the “transition to a more equitable and just future”, and “unleash\[ing\] the power of music in service of the planet”. Also centrally involved is Earth/Percent founder [Brian Eno](https://www.brian-eno.net/about/?ref=protein.xyz), a celebrated musician, producer, and expert collaborator in multiple artforms, whose extensive experience facilitating individual and group creativity has helped form the foundation for this effort. ### Brat Girl Summer URL: https://www.protein.xyz/brat-girl-summer/ Last updated: 2024-07-12T09:07:20.000Z This round-up on the [Summer of Fun Slutty Pop](https://www.linkedin.com/posts/kimtownend%5Fthe-summer-of-fun-slutty-pop-ugcPost-7216463590063513600-poGu?utm%5Fsource=share&utm%5Fmedium=member%5Fios) by Kim Townend is worth a read: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-10.06.13.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-10.03.07-1.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-10.05.41.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-10.05.26.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-10.03.22.png) ### Sleep Concerts URL: https://www.protein.xyz/sleep-concerts/ Last updated: 2024-07-12T08:59:59.000Z A nice find on Stylus about [Sleep Concerts](https://stylus.com/consumer-attitudes/sleep-concerts-appeal-to-rest-seeking-consumers?ref=protein.xyz): > "People across the world are struggling with sleep quality: in China, 78% of adults suffer from sleeping problems ([Statista](https://www.statista.com/statistics/1288659/china-sleeping-problem-prevalence/?ref=protein.xyz), 2022), while 64% of Germans have trouble snoozing ([Mintel](https://store.mintel.com/report/germany-sleep-health-market-report?ref=protein.xyz), 2023). As consumers start prioritising wellbeing and low-stress lives, smart companies are organising sleep events to offer some much-needed rest." ### No Food in the House URL: https://www.protein.xyz/no-food-in-the-house/ Last updated: 2024-07-12T08:41:27.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-12-at-09.40.50.png) Artist [@corbinshaww](https://www.instagram.com/corbinshaww/?ref=protein.xyz) has teamed up with [@northpaddingtonfoodbank](https://www.instagram.com/northpaddingtonfoodbank/?ref=protein.xyz) on a campaign which highlights the ongoing issue of food poverty, and aims to redirect public funds to tackle it. > Craving a little Panko-coated lamb loin with carrot and Timothy Taylor Ale purĂ©e, black garlic, potato galette, and natural jus for just ÂŁ10.10? Get it delivered!!! While MPs dine in luxury subsidised by our taxes, there are now more foodbanks in the UK than McDonald’s. Over 200 organisations committed to ending poverty have urged the next Prime Minister to prioritise tackling hardship from day one. Dubbed ‘No Food in the House’, the [Deliveroo](https://deliveroo.co.uk/?ref=protein.xyz) campaign by Shaw and North Paddington foodbank showcases the dishes on offer for those in Parliament — and which are heavily subsidised by public funds. ### Valley of Code URL: https://www.protein.xyz/valley-of-code/ Last updated: 2024-07-10T15:27:52.000Z Every wondered how the internet **actually** works, but were too afraid to ask? [Valley of Code](https://thevalleyofcode.com/?ref=protein.xyz) is here to hold your hand on your journey through the fundamental building blocks of the Internet, the Web (yes, they're different), the HTTP protocol, and loads more. You're welcome. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/Screenshot-2024-07-10-at-16.26.53.png) ### Creative Soccer Culture URL: https://www.protein.xyz/football-culture-report-2/ Last updated: 2024-07-10T10:19:20.000Z The folks at [Soccer Bible](https://www.soccerbible.com/?ref=protein.xyz) have just released a "[Guide to Creative Soccer Culture](https://www.soccerbible.com/news/2024/05/introducing-our-inaugural-soccerbible-insights-paper/?ref=protein.xyz)" and it looks lovely. We'd call it more of a zine than a whitepaper, but it's still go some nice nuggets in it if football and culture are your two loves. > "This cultural analysis explores the *Creative Soccer Culture* mindset and its archetypes. We surveyed 200+ members of the Creative Soccer Community globally and spoke with various experts from the industry itself. We explore how shifting perspectives, desires and needs have manifested new expressions of creativity in football and unpack the vast potential that our culture holds for consumers and brands and creatives alike." You can download it [here](https://soccerbible-mail.com/p/1D2I-1E85/soccer-bible-whitepaper?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/wp-web-banner-04-min.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/wp-web-banner-02-min.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/wp-web-banner-03-min.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/07/wp-web-banner-05-min.jpg) ### Friendship Recessions URL: https://www.protein.xyz/friendship-recessions/ Last updated: 2024-07-10T10:09:58.000Z [Grace Gordon](https://www.instagram.com/gracegordonsf/?ref=protein.xyz) continues to deliver the goods. This time on the topic of [Friendships](https://greatpoint.substack.com/p/the-kids-are-finding-their-way-weird) recessions ([amongst other things](https://x.com/seanxthielen/status/1810106435298050368?ref=protein.xyz)): > "I’m tempted to couch some of this in a gender binary (its proven that [women lean more/expect more of their friendships](https://www.americansurveycenter.org/research/the-state-of-american-friendship-change-challenges-and-loss/?ref=protein.xyz)) but i also kind of think thats’ not true; men want deeper friendships too, and space to talk about more than sport or, for the dimes sq adjacent amongst us, inseams / pant widths (there was this piece about the [male Friendship recession](https://www.nytimes.com/2022/11/28/well/family/male-friendship-loneliness.html?unlocked%5Farticle%5Fcode=1.500.cugV.5UHbb5bIylwo&smid=url-share&ref=protein.xyz) a while back). To put it succinctly, shit just seems kind of
 bad?" *Friendships* are something we [looked into](https://www.protein.xyz/the-friendship-report/) a while back with Snapchat and continue to track as a cultural barometer for the state of our relationships. ### Island EMI URL: https://www.protein.xyz/island-emi/ Last updated: 2024-07-09T15:08:08.000Z News just in that Universal Music Group in the UK is merging Island and EMI as part of restructure. A memo from [CEO & chairman David Joseph](https://www.musicweek.com/labels/read/universal-uk-combines-emi-and-island-as-part-of-restructuring-launches-audience-media-division/090106?ref=protein.xyz), unveils the “supercharging” of the UK labels at Universal as a plan for the “next phase of our company’s growth”. The shake-up will mean the combination of legendary labels Island and EMI as Island EMI Label Group, alongside the newly formed Polydor Label Group, which will incorporate a “reimagined” Capitol and 0207 Def Jam. Feels like they're prioritising their back catalogue over new artists, so will be interesting to see how this plays out. Either way, this also means a round of layoffs, so our hearts go out to those affected. Source: [Music Week](https://www.musicweek.com/labels/read/universal-uk-combines-emi-and-island-as-part-of-restructuring-launches-audience-media-division/090106?ref=protein.xyz) ### #710 | Is it time we broke up with nostalgia? URL: https://www.protein.xyz/710-is-it-time-we-broke-up-with-nostalgia/ Last updated: 2024-10-29T09:21:05.000Z ### Nostalgia is everywhere. It's like an old flame that keeps popping up in our lives, seducing us with memories of better times, seeping into music, tech, entertainment, design, and even food. But is this infatuation with the past hindering our future? [Join us](https://www.proteinagency.com/register/forum-is-it-time-we-broke-up-with-nostalgia/?ref=protein.xyz) for a lively online discussion on 17th July to explore the forces giving rise to nostalgia and its impact on culture. [RSVP HERE](https://www.proteinagency.com/register/forum-is-it-time-we-broke-up-with-nostalgia/?ref=protein.xyz) In other news, we wanted you folks to be the first to know that we've said goodbye to Substack (privately-owned) and hello to Ghost (open-source). This means that for the first time since 2016, you can now find (almost) everything we've ever made in one place ... and it [sure feels good](https://www.protein.xyz/start-here/). So, please have a look around and [let us know](https://www.protein.xyz/contact/) what you think! You'll need to use your old Substack email to access the [full archive](https://www.protein.xyz/tag/reports/) and if you feel like supporting our mission to discover, incubate and release [*Good Growth*](https://www.protein.xyz/good-growth/) projects, as well as [unlock some tasty extra benefits](https://www.protein.xyz/#/portal/signup), then we would be [**incredibly grateful**](https://www.protein.xyz/#/portal/signup)🙏 OK, on with the show ... --- ### [**SEEDS**](https://www.protein.xyz/tag/seeds/) - [Culture is an Ecosystem](https://culture.ghost.io/culture-is-an-ecosystem-part-one/?ref=protein.xyz) by [David Marx](https://neomarxisme.com/?ref=protein.xyz) explores the importance of cultural diversity and how interconnected subunits shape society - Cult K-Fragrance label [Nonfiction](https://nonfiction-beauty.com/?ref=protein.xyz) is bottling [scent memories](https://www.anothermag.com/fashion-beauty/15657/nonfiction-is-the-cult-k-fragrance-label-bottling-scent-memories?ref=protein.xyz) - Our very own [Joanna Lowry](https://www.linkedin.com/in/joannamlowry/?ref=protein.xyz) was in the FT talking about [the radical rebranding of water](https://www-ft-com.ezproxy.brunel.ac.uk/content/6b486ef4-e585-4142-a5b5-ffb8c92df30e?ref=protein.xyz) - Are [Teratribes](https://www.newscientist.com/article/mg26234960-100-why-humanitys-survival-may-depend-on-us-becoming-a-tribe-of-billions/?ref=protein.xyz) the answer to humanity's survival? - [Grace Gordon](https://www.instagram.com/gracegordonsf?ref=protein.xyz)'s piece on [Energy Marketing](https://andjelicaaa.substack.com/p/how-to-build-brand-energy) through the lens of Charli XCX’s "[BRAT](https://www.instagram.com/p/C8DQBCsvPsA/?ref=protein.xyz)" is a must read - [The art of noticing](https://www.index-space.org/products/noticing-public-spaces-of-midtown-manhattan?ref=protein.xyz) is a series of groups walks around public spaces in New York organised by our friends at [Index](https://www.index-space.org/?ref=protein.xyz) and [Alex Wolfe](https://www.instagram.com/pppedestrian/?ref=protein.xyz) - As is [Soccer Bible’s](https://www.soccerbible.com/?ref=protein.xyz) piece on [Creative Soccer Culture](https://www.soccerbible.com/news/2024/05/introducing-our-inaugural-soccerbible-insights-paper/?ref=protein.xyz) and how football intersects with art, fashion, and music - [Balenciaga goes "beyond nostalgia"](https://www.mens-folio.com.my/96885/juyeon-goes-beyond-nostalgia-for-the-balenciaga-le-city?ref=protein.xyz) - [Chaj Arunasalam](https://www.linkedin.com/in/chajanan-arunasalam?ref=protein.xyz) has a [solid write-up](https://ggm8.substack.com/p/dont-sleep-on-twitch) on the sports stars that are switching to Twitch and why brands like Nike are signing them up - We fully endorse [Kyle Chayka's](https://www.kylechayka.com/?ref=protein.xyz) article in The New Yorker which highlights the [need for human curators](https://www.newyorker.com/culture/infinite-scroll/the-new-generation-of-online-culture-curators?ref=protein.xyz) in our algorithm-driven digital world and how they help us discover and savour meaningful content - Similarly, [Matt Klein](https://kleinkleinklein.com/?ref=protein.xyz) explores this [rise of human curators](https://zine.kleinkleinklein.com/p/beware-the-curators?ref=protein.xyz), pointing out that "the only thing objectively cooler than a highly-followed curator exhibiting their top picks is simply having your own opinion," while warning that this shift might still bring people's own biases - [The Walrus](https://thewalrus.ca/?ref=protein.xyz) asks if the true threat of AI lies in our [misplaced faith in it, not in its capabilities](https://thewalrus.ca/ai-hype/?ref=protein.xyz)? - [Suno's](https://suno.com/about?ref=protein.xyz) $125M funding round is the largest investment in a music AI startup to date and [Water & Music](https://www.waterandmusic.com/?ref=protein.xyz) have an incredible [write-up on what it means](https://www.waterandmusic.com/suno-funding-historic-shift-music-tech-investment?ref=protein.xyz) as well as [how AI detection in music works](https://www.waterandmusic.com/music-ai-content-copyright-detection-deepfakes?ref=protein.xyz) - You can find the largest collection of fashion prints and resources in the [Fashion Research Library](https://fashionresearchlibrary.com/?ref=protein.xyz) - [Sam Hine](https://www.instagram.com/samuelhine/?ref=protein.xyz) on how [the trend of visible interest merch is declining](https://www.gq.com/story/end-of-merch-essay?ref=protein.xyz) - IKYMI - [Jonathan Anderson](https://www.jwanderson.com/?ref=protein.xyz) revealed an [heirloom tomato clutch](https://www.instagram.com/reel/C74RHfhtaDt/?ref=protein.xyz) with impressive meme-to-reality timing, following [this tweet](https://x.com/homocowboi/status/1797599832145825878?ref=protein.xyz) that called a tomato 'so Loewe' - [TRUSS](https://www.truss.fashion/?ref=protein.xyz) is the latest entry into the secondhand fashion with some impressive AI recognition features - [Kieran Press-Reynolds](https://www.kieranpressreynolds.com/?ref=protein.xyz) explains how [brain rot humour](https://www.dazeddigital.com/life-culture/article/62947/1/how-brainrot-humour-infected-the-internet-with-surreal-gibberish-tiktok-skibidi?ref=protein.xyz) is reshaping online language with its absurd and surreal style of comedy - Everpress' [Save Our Spaces](https://everpress.com/save-our-spaces-e-pellicci?ref=protein.xyz) campaign looks to supports local venues and grassroots spaces — including the iconic family-run restaurant [E Pellicci](https://epellicci.co.uk/our-story/?ref=protein.xyz) - [The Luxury of Ageing](https://theluxuryofageing.com/?ref=protein.xyz) celebrates the privilege of ageing, reframing it as a luxury for those fortunate enough to grow old - [Telfar](https://telfar.net/?ref=protein.xyz) released a special collection [in honour of Eid al-Adha](https://www.dazeddigital.com/fashion/article/62795/1/telfar-clemens-eid-al-adha-shopping-bag-drop-sale-palestine-gaza-liberation?ref=protein.xyz), and donated 10% of profits to Palestinian aid - We're loving the look of the [Light Phone III](https://www.thelightphone.com/lightiii?ref=protein.xyz) as it encourages us all to take a step back and embrace a more intentional lifestyle - Can AI help to save [over 700 regional languages in Indonesia](https://restofworld.org/2024/indonesia-ai-700-langagues/?ref=protein.xyz)? - Ten years after [*normcore*](https://khole.net/issues/youth-mode/?ref=protein.xyz) became a viral sensation, [K-HOLE members reflect on its evolution and impact](https://www.ssense.com/en-us/editorial/fashion/normcore-k-hole-interview?ref=protein.xyz) --- ### [OBSERVATIONS](https://www.protein.xyz/tag/observations/) One of the unexpected revelations of bringing everything together on our new platform is being able to see [all 84 of our contributors on one page](https://www.protein.xyz/contributors/) (and then trying not to get too emotional when we see where they are now đŸ„°). So, we thought it would be a nice idea to feature one of these incredible humans each month by revisiting one of their memorable and still relevant posts: ### [Beyond Age ](https://www.protein.xyz/beyond-age/) by [Sarah Pearson](https://www.protein.xyz/author/sarah-pearson/), 19 May 2015 ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/uploads/TTHiiZv-5CA7PtPFKRJgvvxeBFIlzDc_z7coeGY4Lj8.png) ‘Age-appropriate’ is becoming a less meaningful term as attitudes shift. Now acting your age can mean pretty much anything. At least since Shakespeare set down his Seven Ages of Man, which compares life’s progression to the acts of a play, people have tried to make sense of their lengthening lifespans by dividing them into phases. As Shakespeare would have it, one stage is for lovers, another for soldiers, and another is for judges. Finally, ‘second childishness’ awaits. More recently, the descendants of Freud have attempted similar work. In the 1950s, psychoanalyst Erik Erikson elaborated an eight-stage model of human development, with each stage marked by a crisis and an existential question. The crises faced between the ages of 18 and 39 are concerned with finding love, and those faced between the ages of 39 and 64 are focused on making life count. People aged 65 and older are said to be looking back on their lives – with contentment or despair, but without a sense of future agency. While these linear progressions offer the reassuring sense of a natural order, they can seem quaint today. People are now pursuing their passions early in life and staying active and healthy into their later years, enjoying many potentially productive years to be structured however they see fit. Not withstanding a few moralisers still wagging their fingers at Madonna, there’s no longer any such thing as acting your age. We now live in a world where an 18-year-old can look back on a career building a media empire, as seen in our story on page 58\. At the other extreme, an 86-year-old can achieve viral celebrity and nearly a million Instagram followers with meme-ready fashions and the tagline ‘stealing your man since 1928’. Follow her on [@baddiewinkle](https://www.instagram.com/baddiewinkle?ref=protein.xyz), if you’re interested. ### [Continue reading here ...](https://www.protein.xyz/beyond-age/) --- ## [ABOUT](https://www.protein.xyz/about-2/) [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that [*Good Growth*](https://www.protein.xyz/good-growth/) can only be achieved by balancing purpose, profit, and progress. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.xyz/tags/supplement?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distil what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can find it [here](https://www.protein.xyz/tag/supplement/). We always like to [hear from you](https://www.protein.xyz/contact) and how we can improve what we do, and if you’re creative and curious and would like to help build a better future, sign-up[ here](https://www.protein.xyz/#/portal). ### The art of noticing URL: https://www.protein.xyz/the-art-of-noticing/ Last updated: 2024-07-03T17:13:56.000Z [*Noticing*](https://www.index-space.org/products/noticing-public-spaces-of-midtown-manhattan?ref=protein.xyz) is not just a series of group walks, but a show of appreciation for New York, set up by our friends at [Index](https://www.index-space.org/?ref=protein.xyz) and [Alex Wolfe](https://www.instagram.com/pppedestrian/?ref=protein.xyz). "​Each walk is loosely focused on one theme and encourages attendees to develop a deeper awareness of their surroundings, learn about local history, and even make new friends. Be prepared to look around, pay attention, and discuss your findings. This walk will be dedicated to exploring the public green spaces and building lobbies (and more) of Midtown Manhattan." For any New Yorkers reading this, you can sign up [here](https://www.index-space.org/products/noticing-public-spaces-of-midtown-manhattan?ref=protein.xyz). ### Hoarders URL: https://www.protein.xyz/hoarders/ Last updated: 2024-06-27T14:07:35.000Z Scott Galloway never disappoints and his latest muse/rant on hoarders is well worth a read: > What is more prevalent is the hoarding of goodwill. Each of us has wealth in the form of good intentions, positive gestures, and comity toward others. Do you hoard this goodwill? The first 40 years of my life I was cheap with my emotions, not telling people how impressive they were or how much I admired and cared about them. This is the real environmental waste in our society: possessing the resources to help people feel better about themselves and not sharing that capital. After finishing this sentence, I am going to clear my mind and wish you well. I want you to be happy and prosperous. I (really) do wish you well. And there’s no reason to hoard that sentiment. You can read in full [here.](https://medium.com/@profgalloway/hoarders-e52abf6c4e0a?ref=protein.xyz) ### Homegrown Denim URL: https://www.protein.xyz/homegrown-denim/ Last updated: 2024-06-27T13:57:27.000Z [G-Star](https://www.g-star.com/?ref=protein.xyz) have teamed up with [Wageningen University & Research](https://www.linkedin.com/company/wageningenuniversity/?ref=protein.xyz) and Dutch Cotton to launch [Homegrown Denim](https://www.g-star.com/en%5Fgb/stories/responsibility/homegrown-denim?ref=protein.xyz) \- to explores the use of local greenhouse-grown cotton to reduce the environmental footprint of cotton farming worldwide. "Not only is growing cotton in a greenhouse possible, but it also provides a controlled and protected environment that boosts crop productivity and quality, while using significantly less water and land. With greenhouse-grown cotton in place, we’ve joined forces with local suppliers to make the first ever fully locally sourced and manufactured jean and create the shortest possible supply chain with minimal impact." ### Teratribes URL: https://www.protein.xyz/teratribes/ Last updated: 2024-06-26T13:58:33.000Z "Humans are the only species capable of seeing our home from this unique vantage point in space or imagining how it came to be this way. We have always asked big questions about the origins of our world and our place in it. However, that place has changed dramatically over time. Over the past 10,000 years, people have gone from living in small groups of familiars to nations of strangers numbering millions. Tribalism, one of our most [powerful evolved psychological biases](https://www.newscientist.com/article/mg23631560-900-effortless-thinking-adapting-our-need-to-feel-part-of-the-gang/?ref=protein.xyz), has contributed to this expansion. Now, however, it has led humanity to a cliff edge." Source: [New Scientist](https://www.newscientist.com/article/mg26234960-100-why-humanitys-survival-may-depend-on-us-becoming-a-tribe-of-billions/?ref=protein.xyz) ### Unpacking "Brat" URL: https://www.protein.xyz/unpacking-brat/ Last updated: 2024-07-02T21:03:51.000Z An essential read by [Grace Gordan](https://www.linkedin.com/in/gracelgordon/?ref=protein.xyz) on [Ana Andjeli](https://www.andjelicaaa.com/?ref=protein.xyz)'s [Sociology of Business](https://andjelicaaa.substack.com/) substack about how to build a relevant brand c/o [Charli XCX's](https://www.instagram.com/charli%5Fxcx/?ref=protein.xyz) "Brat" release. Enjoy.[](https://substack.com/@andjelicaaa?utm%5Fsource=about-page) [How to build brand energyUnpacking “Brat”: A 4-month exercise in IRL to URL energy marketing & being outside![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0a6f833-2185-47e1-8989-ecae4439dba2%2Fapple-touch-icon-180x180.png)The Sociology of BusinessGrace Gordon![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F09e83d56-8810-4b61-bae0-a620ac4635d2_1600x1029.png)](https://andjelicaaa.substack.com/p/how-to-build-brand-energy) ### How to write a manifesto URL: https://www.protein.xyz/how-to-write-a-manifesto/ Last updated: 2024-06-25T08:51:48.000Z Loving this free resource from [Lonnie Elliott](https://www.lonnieelliott.com/?ref=protein.xyz)which aims to grow "into the biggest collection of manifesto insights and inspiration available". You can find it [here](https://www.manifestowriting.com/?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/06/Screenshot-2024-06-25-at-09.50.53.png) ### Don't Sleep on Twitch URL: https://www.protein.xyz/dont-sleep-on-twitch/ Last updated: 2024-07-02T21:06:44.000Z [Chaj Arunasalam](https://www.linkedin.com/in/chajanan-arunasalam?ref=protein.xyz) brings a solid write-up on the sports stars that are switching to Twitch and why Nike have signed them up. Dive in here: [Don’t Sleep on Twitch...This week we’re looking at Kai Cenat’s 12-hour sleepover stream with Druski and Kevin Hart + why Nike have signed the creators as part of their talent roster. đŸ€”![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d7916a-cc57-4209-8d96-a034367850ca%2Fapple-touch-icon-180x180.png)GGm8Chaj Arunasalam![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6b91245-2b54-405a-9f76-86f178bea0c9_1178x892.png)](https://ggm8.substack.com/p/dont-sleep-on-twitch) ### New Cultural Codes URL: https://www.protein.xyz/new-cultural-codes/ Last updated: 2024-07-02T21:02:17.000Z We're big fans of [Zoe Scaman](https://x.com/zoescaman?ref=protein.xyz) here at P.S., so her latest [New Cultural Codes](https://zoescaman.substack.com/p/new-cultural-codes) is definitely worth a read, as is the (cutdown version) of the accompanying deck which you can find [here](https://www.canva.com/design/DAGIkKDkw4Y/%5F8I4uUkyE4MSsDGggHIQfA/view?utm%5Fcontent=DAGIkKDkw4Y&utm%5Fcampaign=designshare&utm%5Fmedium=link&utm%5Fsource=editor). ![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa1c320e0-a774-46d1-b790-1d6de906b5f3_1920x1080.jpeg) ### Balenciaga goes “beyond nostalgia” URL: https://www.protein.xyz/balenciaga-goes-beyond-nostalgia/ Last updated: 2024-06-25T08:36:15.000Z "It has come the time for things of the recent past to be thrust back into the spotlight. From the whispers on the street that describe the second coming of the notorious wedge boots that haunted the mid-2010s, to the resurgence of [G-Eazy’](https://www.instagram.com/g%5Feazy/?ref=protein.xyz)s 2014 hit “[Tumblr Girls](https://www.youtube.com/watch?v=fu7NR1qe%5FMk&ref=protein.xyz)” as prime audio, it is safe to say that the Y2K revival is slowly paving the way for the last decade’s beloved trends. [Balenciaga](https://www.balenciaga.com/?ref=protein.xyz) is leading the resurgence, delving headfirst into its archives to rebirth the famed City bag now — just as it was then." Source: [Mens Folio](https://www.mens-folio.com.my/96885/juyeon-goes-beyond-nostalgia-for-the-balenciaga-le-city/?ref=protein.xyz) ### What's Driving Our Collective Obsession With Running? URL: https://www.protein.xyz/whats-driving-our-collective-obsession-with-running/ Last updated: 2026-10-23T09:00:40.000Z For our latest FORUM, we brought together voices from brand, community and non-profit to discuss and (generally) agree that running is no longer just a sport. It is a culture people belong to, and community is what holds it together. Brands that treat that community as a media channel will get found out. ## Panel - **Joanna Lowry**, Head of Strategy, [Protein AGENCY](https://proteinagency.com/?ref=protein.xyz) (moderator) - [**Charlie Dark**](https://www.instagram.com/daddydarkrdc/?ref=protein.xyz), founder of [Run Dem Crew](https://www.instagram.com/run.dem.crew/?ref=protein.xyz) and global running ambassador for lululemon (London) - [**Danya Rosen**](https://www.linkedin.com/in/danyarosen/?ref=protein.xyz), executive director of [Chicago Run](https://www.instagram.com/chicagorun/?ref=protein.xyz) and coordinator of a south-side Chicago Run Crew - [**Alex Ikhinmwin**](https://www.linkedin.com/in/alex-ikhinmwin-79b7b3324/?ref=protein.xyz), Head of Community at [Soar Running](https://www.soarrunning.com/?ref=protein.xyz) (London) ## Findings 1. **Running is culture now.** 840,318 people entered the 2024 London Marathon ballot (over 250,000 more than the year before), Strava has 120 million registered users (up 26%), and the global running footwear market is projected to reach $30 billion by 2030\. Running now overlaps with fashion, music and art: the FT called marathons "the new fashion weeks", and Satisfy Running's slow, single-runner film became its best-performing content ever. 2. **Three drivers: cost, control and community.** Running is free in a cost-of-living crisis, training gives a sense of control in a "permacrisis", and run clubs offer belonging. The panel added the pandemic, younger people treating health as status, and better storytelling from the creatives who built the scene. 3. **Community is the product.** Run clubs work as a third space and an extended family: game nights, shoe-launch parties, medal Mondays, crew-branded gear. For some members the club is their only friendship group. 4. **Global, but hyperlocal.** A New York crew asked local dealers for permission to run through their turf. Crews in China run in near silence, while London and New York crews bring music and flags. A group in Australia starts its hill session at 4:40am. In Chicago, run culture is about reclaiming space and backing local businesses. 5. **Inclusivity versus exclusivity is the live tension.** ÂŁ300 carbon shoes, boutique brands and performative running push towards status. Slower-runner crews, intergenerational clubs and runners qualifying for Boston without super shoes push back. The panel's view: the entry point is still open, but the barriers (winter kit, sports bras, shoes) are real. 6. **This is not a fad.** More people now see themselves as runners, and ownership of the sport is widening. That is why Dania expects it to last. ## In their words **Charlie** > "I call it my Access All Areas Pass. A great run club is a club that realizes it's bigger than them. And a great brand that comes into that space realizes that they're trying to create something that's bigger than them." **Dania** > "I fell in love with running community first. I think the work actually happens before the activation. It's trust." **Alex** > "It's the stories on the margins and the borders that capture people's imagination. It felt real
 people from different walks of life all together in one place." Asked for one word to describe running, Charlie said "beautiful", Alex "hard" and Dania "family". ## Takeaways 1. **Do the work before the activation.** Chicago crews see through a brand that puts its face on a billboard but won't let runners use the bathroom. The brands that win turn up in the snow, help set up the table and build trust long before a campaign. _This post is for subscribers on the TEAM tier only._ ### #709 | Indexing Culture, Tasting Design & Meme Manifestos URL: https://www.protein.xyz/709-indexing-culture-tasting-design/ Last updated: 2026-10-16T08:56:44.000Z We’re keeping things moving this month, with a focus on sport, beauty, AI and wellbeing — all of which you might have spotted in our [Weekly Supplements](https://www.linkedin.com/newsletters/weekly-supplement-7194299610008309761/?ref=protein.xyz) —as well as our usual tasty selection of signals and obsessions running alongside. Enjoy x --- ### SIGNALS - Summer is here and so this [Soul Sugar Joint playlist](https://open.spotify.com/playlist/3BM4VcvpJ45Huz0BeSzPJA?ref=protein.xyz) 🌞 - We’re loving [Library Stack](https://www.librarystack.org/?ref=protein.xyz) and it’s mission to replicate traditional library methods for collecting, indexing, preserving, and sharing digital content. - Modern politics and the [liar’s dividend.](https://joinreboot.org/p/the-liars-dividend?ref=protein.xyz) - [Open Foresight Hub](https://openforesighthub.org/?ref=protein.xyz) is everything a *futurehead* needs - a library of reports, evolving futures summaries, and a comprehensive foresight encyclopaedia. You’re welcome. - Can you [taste design?](https://www.itsnicethat.com/features/can-you-taste-design-graphic-design-300524?ref=protein.xyz) - [Katharina Korbjuhn of Paradigm Trilogy](https://www.paradigmtrilogy.com/?start%5Fwith%5Floader=true&ref=protein.xyz) on cultural critique fatigue and the power of personal narratives via a 25 minute unpausable short film. You can [read our exploration of it here.](https://www.linkedin.com/pulse/issue-6-we-experiencing-cultural-critique-fatigue-protein-agency-vct0e/?ref=protein.xyz) - Sharing [this](https://x.com/julesterpak/status/1794558327050953133?ref=protein.xyz) in case you missed it đŸ€Ż - We’re all for [#IRL Revolution](https://www.irlrevolution.co.uk/?ref=protein.xyz), a parent-led movement to give teenagers a real-life alternative to their screens. - How MSCHF turns irreverent ideas [into real businesses](https://every.to/napkin-math/the-art-of-scaling-taste?ref=protein.xyz). - [AimĂ© Leon Dore](https://hypebeast.com/2024/4/aime-leon-dore-golf-announcement-collection-line-brand?ref=protein.xyz) fuses streetwear, sustainability and inclusivity with classic golf gear. - Have [marathons became the new ](https://www.ft.com/content/b63eb47a-1602-4fc3-8c3b-42f8427ac507?ref=protein.xyz)[*fashion weeks*](https://www.ft.com/content/b63eb47a-1602-4fc3-8c3b-42f8427ac507?ref=protein.xyz)*?* - As explored by [Patter](https://patter.substack.com/p/patter-08-future-of-running-placemaking), running hubs are becoming vibrant neighbourhood spaces, building community and transforming the urban running culture. - Is everything [now merch?](https://andjelicaaa.substack.com/p/everything-is-merch) - Are we entering the [*post-post-truth*](https://www.politico.eu/article/artificial-intelligence-elections-ballots-vote-chinsinau-seattle-policymakers-technology/?ref=protein.xyz)[ era?](https://www.politico.eu/article/artificial-intelligence-elections-ballots-vote-chinsinau-seattle-policymakers-technology/?ref=protein.xyz) - This months reading recommendation is poet [Hussain Manawer’s](https://www.instagram.com/hussainmanawer/?ref=protein.xyz) new book [I Wanted to Quit Too](https://lnk.to/IWantedToQuitTooHB?ref=protein.xyz). - AI and the importance of [cultural curators](https://www.newyorker.com/culture/infinite-scroll/the-new-generation-of-online-culture-curators?ref=protein.xyz). - [*SkinDeep*](https://studiohalia.com/pages/skindeep?ref=protein.xyz)[ by Studio.Halia](https://studiohalia.com/pages/skindeep?ref=protein.xyz) explores how our digital and physical identities merge - Dirt asks [how much would you sell out for?](https://dirt.fyi/article/2024/04/dirt-sells-out?ref=protein.xyz) - The [MemeManifesto](https://mememanifesto.space/?ref=protein.xyz#!iceberg-top) is everything you expect it to be and a whole lot more. - [Laura Feinstein highlights](https://www.wallpaper.com/fashion-beauty/innovations-in-beauty-tech-for-2024?ref=protein.xyz) the innovations that are shaping the future of beauty, from AI-enhanced make-up to robot-powered nail art. - Dougald Hind on [doing the internet ](https://dougald.substack.com/p/doing-the-internet-right)[*right.*](https://dougald.substack.com/p/doing-the-internet-right) - [Pioneer Works](https://pioneerworks.org/broadcast/club-med-adderall?ref=protein.xyz) on the hidden consequences of America's reliance on Adderall, revealing how its widespread use is altering our culture and health. - [Highsnobiety's ](https://www.highsnobiety.com/p/how-we-go-to-therapy-2024/?ref=protein.xyz)[*Overshare*](https://www.highsnobiety.com/p/how-we-go-to-therapy-2024/?ref=protein.xyz)[ series](https://www.highsnobiety.com/p/how-we-go-to-therapy-2024/?ref=protein.xyz) on how social media is both a help and a hinderance to your mental health. - Is 2:42 the perfect [length for a song](https://www.wired.com/2008/04/is-242-the-perf/?ref=protein.xyz)? (From 2008, but still relevant 😉) - [Jessica Lucas](https://www.theverge.com/2024/5/4/24144763/ai-chatbot-friends-character-teens?ref=protein.xyz) investigates the increasing trend of teenagers using AI chatbots as friends and therapists, and the implications for their social development and mental health. - Finally, our [Weekly Supplement](https://www.linkedin.com/pulse/issue-5-from-tracks-streets-how-running-becoming-dynamic-gqlbe?ref=protein.xyz) explores how running has evolved from a solitary sport into a dynamic cultural force, influencing how we interact with our surroundings, and with each other. --- ### OBSESSIONS We asked some of the [Protein Agency](https://www.proteinagency.com/about?ref=protein.xyz) team what they can’t stop thinking about: - Our Project Manager, Phoebe, is passionate about closing the gender gap and empowering women to improve their financial wellbeing through [Your Juno](https://apps.apple.com/gb/app/juno-your-money-mentor/id1570949635?mt=8&ref=protein.xyz) and [Female Invest](https://femaleinvest.komi.io/?ref=protein.xyz), reconnecting with her Irish roots via [Seanchoiche](https://www.seanchoiche.com/?ref=protein.xyz), and vibing to [Baby Rose's soulful EP, 'Slow Burn'.](https://open.spotify.com/album/4OMrX6ldbZ3gvb0oXytTHb?si=eOwXMIFUTcylCQZDi9hIiA&nd=1&dlsi=dcda9c28ffc44864&ref=protein.xyz) - Our Creative Strategist Saoirse is obsessed with Charli XCX's chronically online music video for her single, ['360'](https://www.youtube.com/watch?v=WJW-VvmRKsE&ref=protein.xyz), [Trinity College Cambridge's actions](https://www.middleeasteye.net/news/cambridges-wealthiest-college-divest-arms-companies?ref=protein.xyz#:~:text=Around%20a%20hundred%20students%20gathered,set%20up%20similar%20protest%20movements.) to divest from all arms companies and how [AI-generated music is influencing the Drake x Kendrick Lamar beef.](https://www.tiktok.com/@baileylikethe/video/7367404257387089184?ref=protein.xyz) - Our Head of Creative Eric is deep into the hard-hitting political discussions on Tim Miller's [‘The Bulwark’ Podcast](https://www.thebulwark.com/s/bulwarkpodcast?ref=protein.xyz), the thought-provoking analyses by [F.D Signifier on YouTube](https://www.youtube.com/@FDSignifire?ref=protein.xyz), and the hauntingly expansive sounds of [Mach-Hommy’s album '#RICHAXXHAITIAN](https://open.spotify.com/album/3akQbvTaRFTiQYZILxVm3E?si=cJ0Szeh0RP-aztz2gBua3A&ref=protein.xyz)'. **If you’d like to be featured here, we’d love to** [**hear from you** ](mailto:info@proteinagency.com?subject=Pick%20me!)**
** --- ### #708 | Our future is not a hype URL: https://www.protein.xyz/708-our-future-is-not-a-hype/ Last updated: 2024-05-14T15:26:27.000Z [Protein Supplement](http://supplement.protein.xyz/?ref=protein.xyz) has been helping to make sense of the world around us [since 1997](https://supplement.protein.xyz/archive?ref=protein.xyz) by bringing you the signals (people and ideas) that create change. They could be [controversial](https://www.telegraph.co.uk/news/2024/04/19/self-styled-robin-hoods-steal-marks-spencer-food-banks/?ref=protein.xyz), [hopeful](https://www.watermelonpictures.com/?ref=protein.xyz), [beautiful](https://www.dezeen.com/2024/04/08/sungai-watch-chair-design-ombak/?ref=protein.xyz), or just plain [ridiculous](https://www.youtube.com/watch?v=4TsndZxysts&t=1s&ref=protein.xyz), but they all feed our collective intelligence in the hope of building a better future. These insights are also the fuel we use to help [brands](https://www.proteinagency.com/work/?ref=protein.xyz) make more [impactful](https://www.proteinagency.com/impact?ref=protein.xyz) decisions, as well as craft [cultural research](https://www.proteinagency.com/insight-strategy?ref=protein.xyz) and community-first [activations](https://www.proteinagency.com/brand-activation?ref=protein.xyz). So, if you’re interested in knowing more about [Protein Agency](https://www.proteinagency.com/about?ref=protein.xyz), you can request our creds deck [here](mailto:info@proteinagency.com?subject=Creds%20Deck%20Request). You’ll notice we’ve made a few changes this month as well as starting a [weekly Supplement](https://www.instagram.com/stories/highlights/17895726209917908/?ref=protein.xyz) on our socials ([here](https://www.instagram.com/proteinagency/?ref=protein.xyz) and [here](https://www.linkedin.com/company/protein-agency/?ref=protein.xyz)), so please give us follow and we’d love to know what you think in the comments. Finally, you guys get **the first listen** to [Nicole](https://www.instagram.com/nicole.jonasson/?ref=protein.xyz) and [Ida](https://www.instagram.com/idalissner/?ref=protein.xyz) from [Softer ](https://www.instagram.com/softer.insta/?ref=protein.xyz)talking about [new pathways for creativity](https://www.protein.xyz/nicola-and-ida-from-softer-digital/) and [Lucy Stone](https://twitter.com/lucycjstone?ref=protein.xyz) from [Climate Spring](https://www.climate-spring.org/?ref=protein.xyz) on a mission to [change the environmental narrative](https://www.protein.xyz/lucy-stone-from-climate-spring-on/). They’re all incredible humans with relevant and important stories to share, so definitely worth a [listen](https://supplement.protein.xyz/podcast?ref=protein.xyz) 🌀 --- ### SIGNALS - [Hypercycle](https://www.geraldinewharry.com/getinspired/hypercycle-culture-hype-post-trend-world?ref=protein.xyz) reframes trend forecasting to guide us through the noise of a hyped-up world — challenging the rush towards fleeting trends and advocates for a new, community-centric approach to trend forecasting. You can [read our post about it here](https://www.proteinagency.com/blog/hypercycle-a-new-community-centric-approach-to-trend-forecasting?ref=protein.xyz). - Echoing Hypercycle's shift towards lasting value, [the comeback of print magazines](https://mediacatmagazine.co.uk/why-is-print-coming-back/?ref=protein.xyz) is reminding us of the timeless appeal and the tactile joy and permanence of a well-crafted, physical media in a world obsessed with the ephemeral. - Speaking of old-school charm, [MediaCat explores expert views on how nostalgia affects creativity](https://mediacatmagazine.co.uk/is-nostalgia-killing-or-breathing-new-life-into-creativity/?noamp=mobile&ref=protein.xyz), looking at whether it helps or hinders today’s creative work. You can [read our post about it here](https://www.proteinagency.com/blog/nostalgia-a-creative-catalyst-or-a-crutch?ref=protein.xyz). - WeTransfer and co—matter's new research memo, [Networked Worlds](https://networked-worlds-memo.wetransfer.com/?ref=protein.xyz), get into new ways of world building as a 21st-century creative strategy. - Similarly, Studio Cone explores a series of scenarios envisioning [a future influenced by psychedelic therapy](https://www.instagram.com/p/C4drCsUt2D4/?igsh=a25icTJ1bHU4c2lu&ref=protein.xyz), from corporate-controlled landscapes to decentralised, community-driven models. - [TERRA](http://modemworks.com/projects/terra?ref=protein.xyz) is an AI compass that offers a unique way to live the outdoors, blending technology with the natural world to enhance hiking experiences, by guiding adventurers on unexpected trails, and making a full immersion in nature possible without the worry of getting lost. - [Jesse Mugambi](https://www.instagram.com/mr%5Farkiteck/?ref=protein.xyz), winner of JĂ€germeister’s Save The Night,[ transforms Nairobi's nightlife with Studio Can-V](https://www.bbc.com/news/articles/cndj1w3kerzo?ref=protein.xyz): an eco-conscious, creative space crafted by local artisans. - Expanding beyond its musical roots, [Spotify introduces a new educational dimension with video courses](https://newsroom.spotify.com/2024-03-25/spotify-tests-video-based-learning-courses-in-the-uk/?ref=protein.xyz) in the UK, under four main themes: make music, get creative, learn business, and lead a healthy life. - [Ana Andjelic's](https://twitter.com/andjelicaaa?ref=protein.xyz) recent piece, [The Creative Economy: How brands exploit time to make money](https://andjelicaaa.substack.com/p/the-creative-economy), offers a fascinating insight into the contemporary landscape of brand storytelling. She unveils how the allure of the past has become today's currency in the creative economy, pushing brands toward celebrating their heritage rather than producing new items. [Read our post about it here.](https://www.proteinagency.com/blog/the-creative-economy-and-the-new-aspirational-economy-by-ana-andjelic?ref=protein.xyz) - [Melanin Gamers](https://www.instagram.com/melaningamers/?ref=protein.xyz)' pioneering [rating system that targets toxicity in gaming](https://toxicityrating.com/?ref=protein.xyz) and shapes a safer, and more inclusive video game community. - [Football Beyond Borders](https://www.footballbeyondborders.org/?ref=protein.xyz) new initiative, [Architects of the Future](https://www.linkedin.com/posts/football-beyond-borders%5Fare-you-passionate-about-empowering-young-activity-7183034990627049472-XeUh/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop), gives Year 9 students exposure to the creative industries, equipping them with real-life skills for potential career paths. - [Future Art Ecosystems](https://futureartecosystems.org/?ref=protein.xyz), by Serpentine, is building the cultural infrastructure to support art and technology for the public good. It operates within four key areas where art x advanced technology practices to build meaningful transformations in culture and beyond. - We’re loving [Design Hotels'](https://www.instagram.com/design%5Fhotels/?ref=protein.xyz) new study [Neuroaesthetics](https://www.designhotels.com/further/neuroaesthetics/?ref=protein.xyz) which unpacks how aesthetics, culture, and technology impact our brains, bodies, and behaviours. - [Taste 101's](https://taste101.substack.com/) latest exploration looks into how taste has evolved from a moral compass to a [social identifier through the ages](https://taste101.substack.com/p/a-history-of-taste-taste-and-morality). - Cal Newport's [new article](https://behavioralscientist.org/a-new-philosophy-of-productivity/?ref=protein.xyz) delves into a new philosophy of productivity, emphasising intentional, quality-focused efforts over busyness. - [Sungai Design](https://www.instagram.com/sungai%5Fdesign/?ref=protein.xyz), in collaboration with designer [Mike Russek](https://www.instagram.com/mikerussek?ref=protein.xyz), unveils the [Ombak lounge chair](https://www.dezeen.com/2024/04/08/sungai-watch-chair-design-ombak/?ref=protein.xyz), a sustainable furniture piece made from 2,000 plastic bags rescued from Bali's rivers. --- ### OBESSIONS We asked some of the [Protein Agency](https://www.proteinagency.com/about?ref=protein.xyz) team what they can’t stop thinking about: - Joanna is obsessing over [Toby Shorin's](https://twitter.com/tobyshorin?ref=protein.xyz) new research venture, [Care Culture](https://www.careculture.is/the-loneliness-apparatus/?ref=protein.xyz). This long-read reframes 'the loneliness epidemic' as 'the loneliness apparatus', and explores the many social institutions, regulatory decisions, policy programs, scientific research and public messages that are implicated in loneliness. She's also loving[ Are.na](http://are.na/?ref=protein.xyz) and Dirt's [Scent Access Memory](https://www.are.na/are-na-editorial/scent-access-memory?ref=protein.xyz) series — especially the [Worldly Things ](https://www.are.na/editorial/worldly-things?ref=protein.xyz)essay. - [Gursharan](https://www.instagram.com/gursharan%5Fpanesar/?ref=protein.xyz) is fascinated with [Margie the hun](https://margiethehun.com/?ref=protein.xyz), by far the best application of AI she'd ever seen and takes a peek into the most under celebrated community, the huns, and Brenda Hashtag's podcast [Brendawareness](https://podcasts.apple.com/de/podcast/brendawareness/id1739037474?i=1000651163043&ref=protein.xyz). - Hannah wants to spotlight Arab and Muslim voices in a positive way by reshaping the one dimensional narratives on who they are. Her highlights are the [Hyphenated podcast ](https://hyphenonline.com/hyphenated/?ref=protein.xyz)\- a 360-degree view of Muslim life in Britain and Europe, and [Watermelon Pictures](http://www.watermelonpictures.com/?ref=protein.xyz), a newly launched Palestinian-owned film label that promises to make sure that, from now on, Palestines are seen in a multifaceted way. - [Carlyn](https://www.instagram.com/carlynmcnabb/?ref=protein.xyz) loves the recent earth day collab [Clean Up The Ting](https://www.instagram.com/p/C6CKmjHIDyg/?ref=protein.xyz) with [Are You Mad](https://www.instagram.com/areyoumad.co/?ref=protein.xyz), [Roding Rubbish](https://www.instagram.com/rodingrubbish/?ref=protein.xyz) and [The North Face](https://www.instagram.com/thenorthfaceuk/?ref=protein.xyz) which motivated people to get outside and clean up as well as [Everybody Eats](https://linktr.ee/everybody.eats?ref=protein.xyz), a guerrilla campaign that *frees* food from supermarkets back into the food banks. She’s also a big fan of the [Polyester podcast](https://open.spotify.com/show/27Y1C29gRAyhRhUfe5VaJB?ref=protein.xyz), which unpacks the internet's obsessions through a pop culture informed feminist lens. **If you’d like to be featured here, we’d love to hear what you’re** [**obsessing about 
**](mailto:info@proteinagency.com?subject=Pick%20me!) --- ### **THANKS 💚** Contributions this month have come from Anna Lena, Carlyn, Gursharan, Hannah, Hollie, Jara, Joanna, Leila, Leticia, Saoirse, Steffen, and Will. --- ### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our [agency](https://www.proteinagency.com/?ref=protein.xyz), [studios](https://www.proteinstudios.com/?ref=protein.xyz), and global [community](https://www.protein.xyz/). We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing purpose, profit, and progress. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://supplement.protein.xyz/?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always tried to understand what’s *really* happening in the world. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz) and [Twitter](https://www.twitter.com/protein/?ref=protein.xyz). We always like to hear how we can improve what we do, so please get in touch [here](https://www.proteinagency.com/contact?ref=protein.xyz), and if you’re creative, curious and want to help build a better future, you can apply to join Protein[ here](https://form.typeform.com/to/iDYR1Tt8?ref=protein.xyz). ### Lucy Stone from Climate Spring on changing the environmental narrative URL: https://www.protein.xyz/lucy-stone-from-climate-spring-on/ Last updated: 2024-06-14T13:59:51.000Z I'm not going to lie. [Lucy](https://twitter.com/lucycjstone?ref=protein.xyz) is pretty badass. She ditched her career in the music industry to help fund (and win) legal cases against Shell and other baddies. And more recently launched [Climate Spring](https://www.climate-spring.org/?ref=protein.xyz), which is shifting the narrative on climate change by commissioning screenwriters and filmmakers to create believable near future fiction. This was recorded in front of a live audience in [Protein Studio Tisbury](https://tisbury.proteinstudios.com/?ref=protein.xyz). Enjoy. ### Nicola and Ida from Softer on imagining new pathways for creativity URL: https://www.protein.xyz/nicola-and-ida-from-softer-digital/ Last updated: 2024-06-18T20:31:39.000Z We catchup with Nicola and Ida from [Softer](https://www.instagram.com/softer.insta/?ref=protein.xyz), a series of events that is forging new pathways for the future of the creative and tech industries. They're based in Copenhagen, but have recently completed their first Softer Digital Futures event in London, with many more events in the pipeline. We cover everything from feminist internet, building your own computer and learning how to become a farmer. Enjoy. ### #707 | Growing at the speed of trust URL: https://www.protein.xyz/707-growing-at-the-speed-of-trust/ Last updated: 2024-05-14T15:25:13.000Z Continuing last month’s [Old Internet vs New Internet](https://www.protein.xyz/706-old-internet-vs-new-internet/) musing, we had the privilege to have both [MAYAgirl#1](https://www.tiktok.com/@jung%5Ffalooda?ref=protein.xyz) from [MAYAworld](https://mayaworld.online/?ref=protein.xyz) and [Sari](https://twitter.com/sariazout?ref=protein.xyz) from [Sublime](https://sublime.app/?ref=protein.xyz) on the podcast (you can listen to them [here](https://www.protein.xyz/48-mayagirl1-on-building-a-better/) and [here](https://www.protein.xyz/49-sari-azout-on-growing-a-public/)) chatting about how we might make a better internet — one that isn’t owned by billionaires and instead [safer](https://www.feministinternet.com/?ref=protein.xyz), [softer](https://www.instagram.com/softer.insta?ref=protein.xyz) and *[slower](https://slowfactory.earth/?ref=protein.xyz)*. These aren’t new ideas/ideals, so let us not forget [Antirom](http://antirom.com/?ref=protein.xyz), [Rhizome](http://archive.rhizome.org/?ref=protein.xyz), [Irational.org](https://irational.org/?ref=protein.xyz), and [Low Tech Magazine](http://solar.lowtechmagazine.com/?ref=protein.xyz) who have all been preaching this since the late 90s. And more recently, [Metalabel’s](https://www.metalabel.com/?ref=protein.xyz) [Dark Forest](https://darkforest.metalabel.com/dfc?ref=protein.xyz), [Hito Steryl](https://en.wikipedia.org/wiki/Hito%5FSteyerl?ref=protein.xyz) on the [importance of lo-fi aesthetics](https://www.e-flux.com/journal/10/61362/in-defense-of-the-poor-image/?ref=protein.xyz), [Mark Fisher](https://en.wikipedia.org/wiki/Mark%5FFisher?ref=protein.xyz) on [the slow cancellation of the future](https://www.youtube.com/watch?v=aCgkLICTskQ&ref=protein.xyz), [Rachel Tashjian](https://twitter.com/theprophetpizza?ref=protein.xyz) on [Opulent Tips](https://system-magazine.com/issues/issue-19/rachel-tashjian-opulent-tips-fashion-newsletter-interview?ref=protein.xyz), [Kyle Chayka](https://twitter.com/chaykak?ref=protein.xyz) on [why tumblr became popular because it’s obsolete](https://www.newyorker.com/culture/infinite-scroll/how-tumblr-became-popular-for-being-obsolete?ref=protein.xyz), [Apossible](https://apossible.com/?ref=protein.xyz), as well as [Kim Boutin’s](https://www.protein.xyz/27-kim-boutin-on-creating-immersive-6f4/) [Glitch Design Manifesto](https://docs.google.com/document/d/1vPfv0czNMponXxUvBTcaE78Pb1CP3vZ8bBicpkiA-lg/mobilebasic?ref=protein.xyz) and her recently rebooted [loadmo.re](http://loadmo.re/?ref=protein.xyz) project to name a few more. Thanks to Leila, Joanna, AL, Carlyn, Hannah, Saoirse, Gursharan and Steffen from [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) for the links this month and we’d [love to hear](https://members.proteinstudios.com/contact?ref=protein.xyz) what topics, themes or memes you’ve been obsessing over so we can include them in the next Supplement. Until then, Your friends at [Protein](https://protein.xyz/?ref=protein.xyz)✌ P.*S.* In honour of this issue’s number and it’s continual relevance since being release in 1985, here’s Japanese Techno Girl playing a TR-707: P.P.*S* We’ll save [this](https://www.youtube.com/watch?v=eU-UsvYbIV0&ref=protein.xyz) for issue #909 --- #### LINKS - IDEA has (finally) opened a [shop in London](https://www.ideanow.online/visit-the-book-room?ref=protein.xyz) and if you haven’t seen their [Superbooks](https://www.ideanow.online/superbooks?ref=protein.xyz) you’re in for a real treat - [Blackbird Spyplane](https://www.blackbirdspyplane.com/?ref=protein.xyz) on [dressing your age](https://www.blackbirdspyplane.com/p/yes-you-should-dress-your-age?ref=protein.xyz) - Ambrook on [rediscovering the taste of tomatoes](https://ambrook.com/research/crops/rediscovering-the-taste-of-tomatoes?ref=protein.xyz) - [Victoria Buchanan](https://twitter.com/VictoriaFutures?ref=protein.xyz) on understanding the [roots of subcultures](https://twitter.com/VictoriaFutures/status/1761536617419092112?ref=protein.xyz) - Lenny Rachitsky’s archive is a genuine [rabbit hole of goodness](https://www.lennyrachitsky.com/newsletter?ref=protein.xyz) đŸ•łïž - [Holly Herndon](https://twitter.com/hollyherndon?ref=protein.xyz) on [Jacobin](https://jacobin.com/2024/02/holly-herndon-ai-music-composition?ref=protein.xyz) is worth a read - Miro is hosting a [free “first look” webinar](https://miro.com/webinars/whats-new/register/?ref=protein.xyz) in a couple of weeks - The daybed you never [knew you needed](https://x.com/hassanrahim/status/1762938121555964167?ref=protein.xyz) - [Pilot magazine](https://www.pilotmagazine.uk/home/blogcore-cybersincerity-pifyi?ref=protein.xyz) on [PI.FYI](https://www.pi.fyi/home/everyone?ref=protein.xyz) - Looking for an AI tool to bug-fix your code? Try [Million Lint](https://x.com/aidenybai/status/1763285323164127611?ref=protein.xyz) - [Brief Encounters](https://www.instagram.com/briefly.encountered/?ref=protein.xyz) is back at Reference Point [next week](https://ra.co/events/1863757?ref=protein.xyz) - Huge congrats to [AdejokĂ© Bakare](https://www.instagram.com/p/C3IU0mnoxfM?ref=protein.xyz) on becoming the [first black female Michelin-starred chef](https://www.instagram.com/p/C3IfSBpqXON/?ref=protein.xyz) in the UK (and the second in the world) - We’re asking [if B Corp is worth it](https://tisbury.proteinstudios.com/events/1415314829/is-b-corp-worth-it?ref=protein.xyz) at our [Tisbury studio](https://tisbury.proteinstudios.com/?public&&ref=protein.xyz) next week - [Hinge](https://hinge.co/?ref=protein.xyz) have made a [physical phonebook](https://hinge.co/press/phonebook?ref=protein.xyz) to get people to spend [more time IRL](https://hinge.co/onemorehour?ref=protein.xyz) - [Are.na](https://www.are.na/?ref=protein.xyz) have release a [new web client](https://www.are.na/editorial/are-nas-new-web-client-sander-is-now-available-for-everyone?ref=protein.xyz) and it’s very nice - We still can’t believe [this reel is real](https://www.instagram.com/p/C1Z%5F%5FQss2Ee?ref=protein.xyz) - Spike Jonze’s [unreleased photos](https://www.wmagazine.com/culture/bjork-photos-spike-jonze?ref=protein.xyz) of Bjork from “It’s Oh So Quiet” video - Everything you need to know about [Tiktok and trendbait](https://www.vox.com/culture/24062406/tiktok-trends-slang-terms-coining?ref=protein.xyz) - We’re loving everything the [Empathy Museum](https://twitter.com/austinrobey%5F/status/1762248111777362197?s=20&ref=protein.xyz) is doing - [Showstudio](https://showstudio.com/?ref=protein.xyz) has made an [AMA bot](https://interactive.showstudio.com/Ebury/12/index.html?ref=protein.xyz) - If there’s one thing you should read, it’s [Nick Susi](https://twitter.com/nicksusi?ref=protein.xyz) on [is it real or is it fake?](https://nicksusi.substack.com/p/magic-online) - The [battle of Stonehenge](https://theface.com/society/the-battle-for-stonehenge-campaign-against-tunnel-government-politics?ref=protein.xyz) continues - Kes (we miss you ❀) on [creating a more playful web](https://midnight.agency/thoughts/coding-a-more-creative-and-playful-web?ref=protein.xyz) - In case you’re wondering, this is [how shazam works](https://www.instagram.com/p/C3ozuFBiUrd?ref=protein.xyz) - Why have the twentysomethings [stopped going out?](https://www.theguardian.com/lifeandstyle/2024/feb/10/meet-generation-stay-at-home-dont-pay-to-go-clubbing-watch-it-at-home-on-your-phone?ref=protein.xyz) - How to [sell wellness to men](https://www.businessoffashion.com/articles/beauty/remedy-place-sells-wellness-to-men/?ref=protein.xyz) - And finally, you’ll always find us front left 
 ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2fe66bd242-d210-4968-aad5-a6c883d1f8d0_1290x1494-webp.jpg) --- #### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing purpose, profit, and progress. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://supplement.protein.xyz/?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz) and [Twitter](https://www.twitter.com/protein/?ref=protein.xyz). We always like to [hear from you](https://members.proteinstudios.com/contact?ref=protein.xyz) and how we can improve what we do, and if you’re creative and curious and would like to help build a better future, [apply here](https://form.typeform.com/to/iDYR1Tt8?ref=protein.xyz). ### Sari Azout on nurturing a public digital garden URL: https://www.protein.xyz/49-sari-azout-on-growing-a-public/ Last updated: 2024-06-18T20:32:11.000Z [Sari](https://twitter.com/sariazout?ref=protein.xyz) is a [natural born operator](https://x.com/sariazout/status/1763218374086066518?ref=protein.xyz). With her infectious energy and cultural curiosity, she came out of VC land to launch [Startupy](https://beta.startupy.world/ask/?ref=protein.xyz), an AI-powered search engine for founders which then led onto [Sublime](https://sublime.app/?ref=protein.xyz), a new platform for curating and sharing your best internet discoveries. We cover a wide range of topics from being an outsider in a foreign country to building lovable (rather than viable) products and doing all of this whilst being a mum of 3 young kids. Enjoy. ### MAYAgirl#1 on building a better internet URL: https://www.protein.xyz/48-mayagirl1-on-building-a-better/ Last updated: 2024-06-18T20:32:29.000Z In this episode, we chat with [MAYAgirl#1 ](https://www.tiktok.com/@jung%5Ffalooda?ref=protein.xyz)about changing our relationship with the internet by slowing it down with her [MAYAworld](https://mayaworld.online/?ref=protein.xyz) project. She’s is a long time friend and Protein Founder Member, so have already appreciated her view on where we are all heading. This is pretty wild one, so enjoy the ride 🌀 ### #706 | Old Internet vs New Internet URL: https://www.protein.xyz/706-old-internet-vs-new-internet/ Last updated: 2024-05-14T15:25:14.000Z I’ve been thinking a lot about the old internet recently. You know, the one from the 00’s. When you coded your own website, your limited bandwidth positively challenged your creativity, and you knew most of the people in the various forums you hung out it. It appears I’m not alone in my nostalgia — look at what [Sari](https://twitter.com/sariazout?ref=protein.xyz) is doing with [Sublime](https://sublime.app/?ref=protein.xyz), [Tyler](https://www.tylerbainbridge.com/?ref=protein.xyz) with Perfectly Imperfect’s [PI.FYI](http://pi.fyi/?ref=protein.xyz), Seed Club’s [Internet Explorers](https://live.seedclub.xyz/?ref=protein.xyz), books on [LAN parties](https://www.dazeddigital.com/art-photography/article/61751/1/lan-party-merrtt-k-90s-gamers-y2k-gaming-subculture?ref=protein.xyz), and MSCHF’s [ASCII Theatre](https://ascii.theater/?ref=protein.xyz). What does this mean? Who knows, but it might be something to do with our human need of familiarity, comfort and safety as a response to what’s happening around the world right now. Either way, it’s got me percolating on the idea that we should reintroduce some of the Protein OS designs from a while back (shoutout to anyone who remembers this): ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2f872cf9c5-62f7-45ef-b65d-edc7c422eac0_1696x1306-png.jpg) Protein OS from 9th March 2004 Anyway, it’s been 6 months since the last Supplement, so here’s a few things you might have missed: we [closed our Discord](https://x.com/protein/status/1716916849630405019?s=20&ref=protein.xyz), opened a new [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) in the [English countryside](https://tisbury.proteinstudios.com/?ref=protein.xyz), released a [Future Creatives report with D&AD](https://www.proteinagency.com/reports/future-creatives-report?ref=protein.xyz), and recorded podcasts with [Nearfield](https://www.protein.xyz/simon-tapscott-and-jack-horner-on/) and [Sam Walton from Hole & Corner](https://www.protein.xyz/sam-walton-on-10-years-of-hole-and/). January is finally behind us and [Pluto is in Aquarius](https://www.wmagazine.com/life/pluto-in-aquarius-2024-horoscope?ref=protein.xyz), so let’s get on with the links shall we? [Will](https://www.linkedin.com/in/willprotein/?ref=protein.xyz) x P.*S.* We’re trying a new format for the links this month, so please [let us know what you think](https://members.proteinstudios.com/contact?ref=protein.xyz). --- #### LINKS - Sean Monahan’s [diagrams of the decade](https://www.8ball.report/p/diagramming-the-decade?ref=protein.xyz) - Elon’s [Neuralink](https://neuralink.com/?ref=protein.xyz) has completed it’s [first implant](https://twitter.com/elonmusk/status/1752098683024220632?ref=protein.xyz) - Gen Z’s are making [libraries cool again](https://www.theguardian.com/books/2024/jan/26/books-and-looks-gen-z-is-rediscovering-the-public-library?ref=protein.xyz) - [Rob Abelow](https://twitter.com/AbelowRob?ref=protein.xyz) on the [music fandoms](https://x.com/AbelowRob/status/1752786277823545375?s=20&ref=protein.xyz) - Is fashion having another [John Galliano moment](https://www.nytimes.com/2024/01/31/style/john-galliano-couture-paris.html?ref=protein.xyz) - Matt Klein’s [META Trending Trends](https://zine.kleinkleinklein.com/p/meta-trends-2024?ref=protein.xyz) is an especially essential read this year given he’s included a reflection on what’s changed since 2018 
 in short, not much. - Our friends at [RADAR](https://www.radardao.xyz/?ref=protein.xyz) have made a [visual trends radio](https://radio.radardao.xyz/?ref=protein.xyz) as well as a snazzy [field guide to the future](https://www.radardao.xyz/category/field-guide-to-the-future?ref=protein.xyz) - [Future Days](https://futuredays.io/?ref=protein.xyz) is happening in Lisbon if you fancy it - Do you [over or under](https://www.instagram.com/p/C2qtjB4NZgn?ref=protein.xyz)? - Vacationland have been [Looking Everywhere](https://www.vacationland.film/10years?ref=protein.xyz) for 10 years (and still haven’t found it) - Have you ever wondered [who owns what](https://www.figma.com/file/J8sUNwKITwX5yFzTb1KAWP/Music-Ownership-Ouroboros?type=whiteboard&node-id=0-1&ref=protein.xyz) in the music industry? h/t [Cherie Hu](https://twitter.com/cheriehu42?ref=protein.xyz) from [Water & Music](https://www.waterandmusic.com/?ref=protein.xyz) - You AI girlfriend [probably won’t last](https://qz.com/ai-girlfriend-chatbots-openai-gpt-store-relationships-1851198193?ref=protein.xyz) - Variant Fund on [progressive ownership models](https://variant.fund/articles/progressive-ownership-model-application-tokens/?ref=protein.xyz) - [Other Internet](https://otherinter.net/research/?ref=protein.xyz) on crypto’s [three body problem](https://otherinter.net/research/three-body-problem/?ref=protein.xyz) - The [State of Beverages](https://x.com/iiiitsandrea/status/1732112310804545821?s=20&ref=protein.xyz) by [Snaxshot](https://www.snaxshot.com/?ref=protein.xyz) is an immense piece of work - Non-Fungible Plants (NFPs) are real plants with [NFTs stored in their DNA](https://nfp.garden/?ref=protein.xyz) - [Li Jin](https://twitter.com/ljin18?ref=protein.xyz) on [points programes](https://www.lisnewsletter.com/p/lessons-on-points-programs?ref=protein.xyz) - Why do people [collect things?](https://www.artbasel.com/stories/survey-global-collectors-art-basel-professor-andrew-dillon-university-of-texas?ref=protein.xyz) - How your creativity [changes as you age](https://wepresent.wetransfer.com/stories/aging-as-a-creative?ref=protein.xyz) - [Greg Bresnitz](https://twitter.com/GregBresnitz?ref=protein.xyz) on [decentralisation and desire](https://www.fwb.help/editorial/decentralization-and-desire?ref=protein.xyz) - What happened to [Williamsburg?](https://www.nytimes.com/interactive/2024/01/29/style/williamsburg-brooklyn-history-timeline.html?ref=protein.xyz) - What 2023’s fringes will mean for [2024’s mainstream](https://wearesocial.com/uk/blog/2024/01/digital-culture-review-what-2023s-fringes-will-mean-for-2024s-mainstream?ref=protein.xyz) - [/brandnew](https://boysclub.vip/brandnew/?ref=protein.xyz) is [Boy Club’s](https://twitter.com/boysclubworld?ref=protein.xyz) one-day summit on the new internet - Buckmnsiter Fuller’s 1969 [operating manual for spaceship earth](https://designsciencelab.com/resources/OperatingManual%5FBF.pdf?ref=protein.xyz) - A call for more [friction](https://designingfriction.com/?ref=protein.xyz) in digital culture - [Seed Club cohort 07](https://www.seedclub.xyz/getfunded/accelerator?ref=protein.xyz) is open for applications - Dezeen on [how The Sims stays relevant](https://www.dezeen.com/2024/01/28/the-sims-interiors-dezeen-in-depth?ref=protein.xyz) - [Ai vs AI](https://circa.art/artist/ai-weiwei-ai-vs-ai/?ref=protein.xyz) - The rise of [techno-authoritarianism](https://www.theatlantic.com/magazine/archive/2024/03/facebook-meta-silicon-valley-politics/677168/?ref=protein.xyz) - Here’s 19 ways to (hopefully) [make money as a writer](https://susannahbreslin.com/blog/2024/1/27/19-ways-to-make-money-as-a-writer?ref=protein.xyz) - Ray Kurzweil is sticking to his predictions: [AGI by 2029, Singularity by 2045](https://twitter.com/LinusEkenstam/status/1737745916130435290?ref=protein.xyz) - An interview with the [AI Marge Simpson](https://www.vice.com/en/article/wxjk3w/margie-the-hun-simpsons-ai-generated-tiktok-character-interview?ref=protein.xyz) - [Have you been trained](https://haveibeentrained.com/?ref=protein.xyz) by the AI machine? - [Post-identity design](https://walkerart.org/magazine/post-identity-design-brands-politics-and-technological-instability?ref=protein.xyz) aka brands, politics, and technological instability - Brain Lehrer on [what happened to the new internet?](https://www.bryanlehrer.com/entries/new-internet/?ref=protein.xyz) - And in case you were wondering, this is approximately where we are in the skinny vs baggy pant cycle: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2fdd4c3e9b-bedf-4afc-9e7d-787336d22526_923x1007-jpeg.jpg) --- #### **GET INVOLVED** We’re always looking for new members to join us, so if you’re creative and curious and would like to help build a better future, [apply here](https://form.typeform.com/to/iDYR1Tt8?ref=protein.xyz). --- #### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing purpose, profit, and progress. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://supplement.protein.xyz/?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz) and [Twitter](https://www.twitter.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use share your thoughts [here](https://members.proteinstudios.com/contact?ref=protein.xyz). ### Sam Walton on 10 years of Hole & Corner magazine URL: https://www.protein.xyz/sam-walton-on-10-years-of-hole-and/ Last updated: 2024-06-18T20:32:50.000Z In this episode, we chat with [Sam Walton](https://www.samwalton.studio/?ref=protein.xyz), the founder of [Hole & Corner](https://www.holeandcorner.com/?ref=protein.xyz) magazine, which recently celebrated it's 10th birthday. We cover a wide range of topics, from the importance of creating a place to refine your craft (whatever that might be), discovering the previously unheard voices of makers around the world, and how new generations are responding to traditional craft techniques. It was recorded in our new [Protein Studio in Tisbury](https://tisbury.proteinstudios.com/?ref=protein.xyz) where we also have a selection of Hole & Corner prints on the walls. I hope you enjoy it. ### Simon Tapscott and Jack Horner on launching a Time Out for the countryside URL: https://www.protein.xyz/simon-tapscott-and-jack-horner-on/ Last updated: 2024-06-18T20:33:06.000Z In this episode, we chat with Simon and Jack from [Nearfield](https://www.thenearfield.com/?ref=protein.xyz), a self titled “Time Out for the UK countryside” that celebrates the creators, curators, and communities that are making things happen in Bath, Bristol and beyond. We cover the emotional need of bringing people together and the importance of local communities in creating a sense of place. This was our first recording from our new [Protein Studio in Tisbury](https://tisbury.proteinstudios.com/?ref=protein.xyz), with a bunch of our members in attendance, which felt appropriate on numerous levels. We hope you enjoy it. ### Oscar Bellville on how artist representation models are broken URL: https://www.protein.xyz/44-oscar-bellville-on-how-artist-a2e/ Last updated: 2024-06-18T20:33:41.000Z In this episode, I chat with long-time [Protein Studios](https://proteinstudios.com/?ref=protein.xyz) member, Oscar Bellville from [Kintzing](https://kintzing.com/?ref=protein.xyz), a new generation artists agency and licensing platform that represents a global network of freelance creatives. We cover a wide range of topics, from sibling rivalries and how artist representation models are broken to the role of AI and how it could support, instead of clone, creative's work. ### Future Creatives Report URL: https://www.protein.xyz/future-creatives-report/ Last updated: 2026-07-09T06:15:58.000Z ## Our latest report, in collaboration with D&AD, highlights the challenges and changes facing the creative industry today as told by industry experts, educators as well as the next generation of creatives. More than 3,000 D&AD New Blood participants from over 65 countries were consulted to gather insight into the challenges that young creatives face today. This included emerging talent, industry and judges from different cultural, economic and ethnic backgrounds, abilities and gender identities. The report found that financial insecurity, establishing networks and wellbeing are the primary challenges perceived by new creatives entering the industry. In this report our intentions are focused on collaboration, elevation and advice, offering practical guidance for new creatives entering the industry. It demonstrates how a harmonious blend of education, expertise, and industry support can empower emerging talents and set them on a path to success. And, amidst these turbulent times, where change is the only constant, this report underscores the industry's dire need for fresh perspectives, innovative approaches, greater collaboration, and purpose-driven work, with 57% of the New Blood winners considering their entry to be purposeful work that tries to do good in the world. *"The good thing is things like empathy, collaboration and accountability, these are skills that you don't have to go to an expensive university to acquire." (Eduardo De Felipe, CEO, Hanzo)* _This post is for subscribers on the TEAM tier only._ ### #705 | AI Observatories, Heirloom Hardware & Rewilding Sneakers 👟 URL: https://www.protein.xyz/705-ai-observatories-heirloom-hardware/ Last updated: 2024-10-29T09:22:21.000Z As everyone is either at the beach (or thinking about it), we’re going to keep this Supplement short and sweet— starting with a vibey new [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) playlist that’s perfect for the poolside and curated by our very own [Saoirse NĂ­ ScanlĂĄin](https://www.instagram.com/soltuura/?ref=protein.xyz): And here’s some links to snack on while you ‘sup your spritz 
 --- **[đŸ€–ăƒ»ai](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Noema on the need for an [AI observatory](https://www.noemamag.com/the-world-needs-a-global-ai-observatory/?ref=protein.xyz) - In case you missed it, [a16z](https://twitter.com/ehalm%5F/status/1679177657072730112?s=46&ref=protein.xyz) dropped a massive AI repro on [Github](https://github.com/a16z-infra/companion-app?ref=protein.xyz) - AI powered [NCPs](https://en.wikipedia.org/wiki/Non-player%5Fcharacter?ref=protein.xyz) are taking gaming to a [whole new level](https://youtu.be/QHhqj86bzV4?t=1796&ref=protein.xyz) - BoF has released a playbook for [generative AI fashion](https://www.businessoffashion.com/case-studies/technology/generative-ai-playbook-machine-learning-emerging-technology/?ref=protein.xyz) **[đŸȘ‘ăƒ»design](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Heirloom hardware](https://modemworks.com/research/heirloom-hardware/?ref=protein.xyz) offers a tangible alternative to transient cloud services - We’re loving these [rewilding sneakers](https://www.dezeen.com/2023/07/17/rewilding-trainers-allow-people-disperse-plants-as-they-run-design/?ref=protein.xyz) by [Kiki Grammatopoulos](https://www.instagram.com/studio%5Fkiks?ref=protein.xyz) - DIA has made this beautiful [generative design system](http://dia.tv/project/smlxl/?ref=protein.xyz) - Looking for font inspo? Check this collection of [type foundries](https://www.are.na/neesh/resources-typography-dhdznmvpxf8?ref=protein.xyz) - [Clint](https://www.instagram.com/clint419/?ref=protein.xyz) from [Cortez](https://www.instagram.com/crtz.rtw/?ref=protein.xyz) turning [haters into collaborators](https://www.instagram.com/p/CvNZpNzpY7f?ref=protein.xyz) **[đŸ™ƒăƒ»identity](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - The history and future of [self-curation](https://zine.kleinkleinklein.com/p/self-made-tara-isabella-burton?ref=protein.xyz) - Where do you sit on the [soft boi index?](https://www.instagram.com/p/CuzaPQIPOzX/?ref=protein.xyz) - Highsnob have released a[ state of menswear](https://www.highsnobiety.com/p/state-of-menswear-audience-study/?ref=protein.xyz) report - Evan Armstrong asks [what happened to the creator economy?](https://every.to/napkin-math/what-happened-to-the-creator-economy?ref=protein.xyz) - An [excellent (and long) read](https://every.to/p/twitter-s-future-is-a-return-to-elon-musk-s-past?ref=protein.xyz) on the future of ~~Twitter~~ X **[đŸ’Œăƒ»media](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - The story of Beyonce and a [Nigerian tapas](https://www.standard.co.uk/reveller/restaurants/beyonce-donates-chuku-s-renaissance-world-tour-b1089194.html?ref=protein.xyz) place in Tottenham - Regardless of their music, Coldplay are doing their [bit for the planet](https://hypebeast.com/2023/6/coldplay-music-of-the-spheres-tour-sustainability-efforts-report?ref=protein.xyz) - Are festivals turning into [giant gastropub and communal spas?](https://www.theguardian.com/culture/2023/jun/06/festivals-now-feel-like-a-cross-between-a-spa-and-a-gastropub-what-about-the-music?ref=protein.xyz) - Independent film has lost a true hero 
 we love you [Jess](https://www.theguardian.com/film/2023/aug/02/jess-search-documentary-producer-dies-at-54?ref=protein.xyz) **💔** --- **GET INVOLVED** We [give 200 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz) for any link posted in our Discord that makes the Protein Supplement. If you’re interested in becoming a Protein Member, you can [apply here](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz). Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) --- #### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://supplement.protein.xyz/?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use share your thought here. ### #704 | How do you nurture healthier communities? URL: https://www.protein.xyz/704-how-do-you-nurture-healthier/ Last updated: 2024-05-14T15:25:16.000Z #### Have you ever wondered how to; create meaningful brand collaborations? Measure co-creation success beyond revenue? Or nurture a healthier community? Well, we made a workshop off the back of the learnings from [DIRTY WORDS #4 \[COMMUNITY\]](https://www.proteinagency.com/reports/dirty-words-4-community?ref=protein.xyz) to answer all these questions and more. We ran the first one in [New York last week](https://twitter.com/protein/status/1674879246253060096?s=20&ref=protein.xyz) and had some amazing feedback, so if you’d like to join the next one, please [sign-up here](https://form.typeform.com/to/abezD95P?ref=protein.xyz). We’re also going to be sharing some insights at [Broadcast Summit](https://twitter.com/broadcastitbabe/status/1676989499547549697?s=20&ref=protein.xyz) in Paris and did you know you can now download a [free PDF version](https://www.proteinagency.com/reports/dirty-words-4-community?ref=protein.xyz) of the report? In other news, there are two new [Stories](https://podcasts.apple.com/gb/podcast/protein-podcast/id1449302502?ref=protein.xyz) on the podcast for you to tuck into: [Amber Atherton on the rise of virtual communities](https://podcasts.apple.com/gb/podcast/stories-43-amber-atherton-on-the-rise-of/id1449302502?i=1000619363971&ref=protein.xyz) and [Protein Studios](https://www.proteinstudios.com/ldn/spaces?ref=protein.xyz) member, [Templo](https://www.templo.co.uk/?ref=protein.xyz) on [designing for impact](https://podcasts.apple.com/gb/podcast/stories-42-pali-and-anoushka-on-designing-for-impact/id1449302502?i=1000619143284&ref=protein.xyz). Speaking of our Shoreditch events and community space, we’ve just given it [refresh](https://www.proteinstudios.com/ldn/spaces?ref=protein.xyz), so shout out to another one of our amazing members, [They That Do](https://theythatdo.com/?ref=protein.xyz) for making us look đŸ”„ P.S. We’ve also launched the first in a series of secret Studios playlists, so feel special, as you guys get the first play: OK, we sense your thirst for trying to crash your browsers with too many tabs 
 --- **[đŸ€–ăƒ»ai](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Fanfiction after AI](https://zine.zora.co/fanfiction-after-ai?ref=protein.xyz) on Zora - Can [AI consciousness](https://iai.tv/video/ai-consciousness-cannot-exist-markus-gabriel?ref=protein.xyz) actually exist? - Got some time on your hands? Try this [infinite conversation](https://infiniteconversation.com/?ref=protein.xyz) - Talk to an AI *girlfriend* for [$1 per minute](https://www.washingtonpost.com/technology/2023/05/13/caryn-ai-technology-gpt-4/?ref=protein.xyz) - PSFK made [200 AI generated trend reports](https://www.trendgod.ai/reports?ref=protein.xyz) so you didn’t have to **[đŸ€ăƒ»community](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Can [friendship clubs](https://sfstandard.com/arts-culture/san-francisco-friendship-clubs-coworking-office-space/?ref=protein.xyz) cure loneliness? - Have we reached [peak community](https://www.creativereview.co.uk/brand-community-new-ideas/?ref=protein.xyz)? 👀 - Tom Lashly on [curatorial governance](https://mirror.xyz/0xb8B251e3d23d1BEb45331c430eE12eF6fDca19dd/UuUNoucCfvrGCJFK56Gg296IW8LxJgad5AVCbuC8GzI?ref=protein.xyz) - JPG on the [power of community](https://www.rightclicksave.com/article/the-power-of-community-curation-jpg?ref=protein.xyz) - [Several People are Typing](https://blog.foster.co/tag/edition-three-several-people-are-typing/?ref=protein.xyz) (full PDF [here](https://foster.ck.page/5f267db5df?ref=protein.xyz)) is essential reading - Including [There is nothing new under the sun](https://blog.foster.co/there-is-nothing-new-under-the-sun/?ref=protein.xyz) and [Community Unchained](https://blog.foster.co/community-unchained/?ref=protein.xyz) - Folklore on the [secret to community building](https://mirror.xyz/0x266B650F92753FD7Be17B7487C8CC3Bd05EFab8A/kwkExlPdYnA9W12Z0if0Lw7gBTyA0tfdgnDvI8gOuHY?ref=protein.xyz) - 12 useful [community frameworks](https://twitter.com/alea%5Feth/status/1669365358975909888?s=20&ref=protein.xyz) - [Joey DeBruin](https://twitter.com/Joey%5FDeBruin?ref=protein.xyz) on [SEC vs community ownership](https://www.flyingpenguins.io/p/the-sec-vs-community-ownership?ref=protein.xyz) **[đŸȘ‘ăƒ»design](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - D&AD’s [New Blood Festival at Protein Studios](https://twitter.com/dandad/status/1676535450704441344?s=20&ref=protein.xyz) was pretty special đŸ’« - The [USB origin story](https://www.fastcompany.com/3060705/an-oral-history-of-the-usb?ref=protein.xyz) is worth a read if you’re into that sort of thing - Is Nike’s bubble [bursting](https://www.bloomberg.com/opinion/articles/2023-07-03/the-sneaker-bubble-is-bursting-around-nike?ref=protein.xyz)? - Here’s some incredible [daily inspiration](https://www.instagram.com/soren.iverson?ref=protein.xyz) for any product designers out there - [Maneken](https://maneken.app/?ref=protein.xyz) makes mockups real easy - These [modular mixers](https://mixmag.asia/read/watif-design-agency-conceptual-project-introduces-modular-dj-console-tech?ref=protein.xyz) are insanely beautiful - The life cycle of [fashion trends](https://www.businessoffashion.com/articles/marketing-pr/the-life-cycle-of-a-viral-fashion-trend/?ref=protein.xyz) - LVMH x Epic Games [is happening](https://www.lvmh.com/news-documents/news/lvmh-and-epic-games-announce-strategic-partnership-to-transform-maisons-creative-pipeline-and-customer-experiences/?ref=protein.xyz) **[đŸ™ƒăƒ»identity](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Lesbians are all around](https://www.bylinebyline.com/articles/lesbians-all-around?ref=protein.xyz) on Byline - The new US border wall [is an app](https://www.technologyreview.com/2023/06/16/1074039/border-wall-app/?ref=protein.xyz) - An interesting take on [feminism against modernity](https://areomagazine.com/2023/06/06/a-feminist-against-modernity/?ref=protein.xyz) - Insights on ambition via [bad waitresses](https://dirt.fyi/article/2023/06/bad-waitress?ref=protein.xyz) - [Prophet vs profit](https://folklore.mirror.xyz/nQ30ZabiOnn4BEtvGf1jPAjMYMCtMoFALDeo8wh4yQM?ref=protein.xyz) is a must read on the ever excellent [Folklore](https://folklore.institute/?ref=protein.xyz) - The original psychotherapists were [shamans](https://nautil.us/the-original-psychotherapists-were-shamans-and-priests-310641/?ref=protein.xyz) - The science of [cuteness](https://aeon.co/videos/far-from-frivolous-cuteness-is-a-powerful-and-still-mysterious-force-of-nature?ref=protein.xyz) - The Future Lab have updated their [2030 global drivers](https://www.thefuturelaboratory.com/global-drivers-2030?ref=protein.xyz) - Is it time to drop [generational stereotypes?](https://fortune.com/2023/06/17/pew-research-gen-z-millennials-generational-framing/amp/?ref=protein.xyz) **[đŸ’Œăƒ»media](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Jihad on [Luxury Media](https://broadcast.mirror.xyz/wi3V5CmA4JW3S1u1Ta9pzA9PO0dIyjtH0DrVA3%5FRfFc?ref=protein.xyz) - Aaron Lewis on how media [distorts our sense of time](https://aaronzlewis.com/blog/2020/07/07/the-garden-of-forking-memes/?ref=protein.xyz) - [Eggroll](https://songlink.xyz/yung-spielburg/eggroll?ref=protein.xyz) is an offical [GrimesAI banger](https://www.waterandmusic.com/how-we-made-a-grimes-ai-banger/?ref=protein.xyz) - Pink Floyd, the Wizard of Oz and [me](https://www.nytimes.com/interactive/2023/06/21/magazine/dark-side-of-the-rainbow-pink-floyd-wizard-of-oz.html?ref=protein.xyz) - Google have released an [AI music generator](https://twitter.com/itsPaulAi/status/1671881957687595012?s=20&ref=protein.xyz) - An excellent visual explainer on [how digital advertising works](https://themarkup.org/privacy/2023/06/23/how-your-attention-is-auctioned-off-to-advertisers?ref=protein.xyz) - Cherie from [Water + Music](https://www.waterandmusic.com/?ref=protein.xyz) on new possibilities for [music and tech](https://ra.co/features/4192?ref=protein.xyz) **[đŸ™Œăƒ»web3](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Seed Club cohort #6 has [just been announced](https://twitter.com/seedclubhq/status/1676604572293296130?s=20&ref=protein.xyz) - Other Internet on [how to make DAOs work](https://otherinternet.substack.com/p/making-daos-work) - a16z are [coming to the UK](https://a16zcrypto.com/posts/announcement/expanding-uk-andreessen-horowitz/?ref=protein.xyz) - This is worth a listen for anyone looking at [ERC-6551’s](https://open.spotify.com/episode/4EX8B4gun2sJMjrdeqt2Sf?si=2700f8d424e34617&ref=protein.xyz) - [Mel](https://twitter.com/belikewater893?ref=protein.xyz) on the [tokenomics of time](https://twitter.com/belikewater893/status/1666633116516233217?s=46&ref=protein.xyz) --- **THANKS** We [give 200 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz) for any link posted in our Discord that makes the Protein Supplement. If you’re interested in becoming a Protein Member, you can [apply here](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz). Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://supplement.protein.xyz/?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of community and culture into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use share your thought here. ### Amber Atherton on the rise of virtual communities URL: https://www.protein.xyz/43-amber-atherton-on-the-rise-of-979/ Last updated: 2024-06-18T20:33:58.000Z For this episode, we spoke to Amber Atherton about her new book, the Rise of Virtual Communities, which dives into the platforms and spaces that have shaped some of the most influential online subcultures ... something that's always close to our heart here at Protein. ### Pali and Anoushka on designing for impact with TEMPLO URL: https://www.protein.xyz/42-pali-and-anoushka-on-designing-804/ Last updated: 2024-06-18T20:34:14.000Z For this episode, we spoke to Pali and Anoushka, the co-founders of [TEMPLO](https://templo.co.uk/?ref=protein.xyz), a branding and digital agency that focusses on creativity for change. TEMPLO are longstanding members of [Protein Studios](https://www.proteinstudios.com/%E2%81%A0?ref=protein.xyz), so it's about time we had them on the podcast to hear about what they've been up to, and what it’s like to set up a company as a couple. ### #703 | Amber Atherton, Poolsuite Mixtapes & Networked Countercultures ⚫⚫ URL: https://www.protein.xyz/703-poolsuite-amber-atherton-and/ Last updated: 2024-05-14T15:25:19.000Z Our [DIRTY WORDS #4 \[COMMUNITY\]](https://dirtywords.protein.xyz/products/dirty-words-4-community?ref=protein.xyz) is now out in the world, so if you haven’t already got yourself one, here are all 130 pages to give you a taste of what you’re missing: However, this release is far more than the beautifully designed Figma report by [Manuel Dilone](https://manueldilone.com/?ref=protein.xyz), you’ll also get all of the below for your $30 and it’s also important to note that **95% of all revenues** are [shared between the 30+ contributors](https://docs.google.com/spreadsheets/d/1jOkKyS6CfS3nfCijg4B4njZhRcWrMOIZwB3ryw8slAk/edit?ref=protein.xyz#gid=0) who created the report and funding future collaborative releases: [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2f09240dde-168e-4357-bdae-065105a20f2f_1164x591-png.jpg)](https://dirtywords.protein.xyz/products/dirty-words-4-community?ref=protein.xyz) [⚫⚫ BUY NOW ⚫⚫](https://dirtywords.protein.xyz/products/dirty-words-4-community?ref=protein.xyz) OK, enough shillin’ 
 on with the links. This month’s *Supplement Soundtrack* comes c/o the cool cats at [POOLSUITEℱ](https://poolsuite.net/?ref=protein.xyz) with a sublime [Moon Beats](https://soundcloud.com/moonbootsmusic?ref=protein.xyz) mixtape: And while we’re on the topic of audio, did you know you can **listen** to all issues of the Supplement via the [Substack app](https://substack.com/app?ref=protein.xyz) — perfect for your sunlounger, workout, or commute 👍 --- **[đŸ€–ăƒ»ai](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Amazon is being flooded with [books entirely written by AI](https://futurism.com/the-byte/amazon-flooded-books-written-by-ai?ref=protein.xyz) - Bill Gates says AI is poised to [destroy search engines](https://futurism.com/the-byte/bill-gates-ai-poised-destroy-search-engines-amazon?ref=protein.xyz) - We still don’t know how this works, but it’s [insanely beautiful](https://twitter.com/BjoernKarmann/status/1663496103998750721?s=20&ref=protein.xyz) **[đŸ€ăƒ»community](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Support the fight to save the [Manor House community warehouses](https://you.38degrees.org.uk/petitions/save-the-warehouses-1?ref=protein.xyz) - [Amber Atherton](https://lu.ma/ldnvirtualcommunities?ref=protein.xyz) is coming to Protein to chat about [her new book](https://www.riseofvirtualcommunitiesbook.com/?ref=protein.xyz) (waitlist only) - How to build a [resilient music ecosystem](https://youtu.be/Gg9ztp106W4?ref=protein.xyz) - Here’s how Miro designs and builds [their products](https://www.lennysnewsletter.com/p/how-miro-builds-product?ref=protein.xyz) - [Sarah Drinkwater](https://twitter.com/sarahdrinkwater?ref=protein.xyz) on products with [community at their core](https://venture.circuit.ooo/products-with-community-at-their-core-e53d8810276b?ref=protein.xyz) - [Ark](https://folklore.mirror.xyz/OiCZVCw4LcIDck%5F2KLufkFtaWDL%5FzP3plpTNXaD3Saw?ref=protein.xyz) is a *community mind* chatbot c/o [Folklore](https://folklore.institute/?ref=protein.xyz) **[âœ‚ăƒ»fashion](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - ASCI is looking to change the way [AI sees exercise](https://www.asics.com/gb/en-gb/mk/trainingai?ref=protein.xyz) - Vogue has released a [braille version](https://www.instagram.com/p/CsGlV0CIXl6/?ref=protein.xyz) of their magazine - Has the Adidas Samba entered [its anxiety era?](https://www.gq.com/story/welcome-to-the-samba-anxiety-era?ref=protein.xyz) - The rise of *[Europecore](https://www.nylon.com/fashion/the-rise-of-europecore-american-escapism?ref=protein.xyz)* is peak American escapism - Where did all the [tween fashion go?](https://www.teenvogue.com/story/where-did-all-the-tween-fashion-go?ref=protein.xyz) - Can you [smell techno?](https://dirt.fyi/article/2023/05/can-you-smell-techno?ref=protein.xyz) **[â­•ăƒ»ownership](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - SSENSE on the [new anatomy of trends](https://www.ssense.com/en-ca/editorial/fashion/trend-analysis?ref=protein.xyz) - [Almenr](https://almenr.dk/?ref=protein.xyz) is a platform for citizen-driven real estate development - Spela Prijon and Sascha Kellert on the 4 dimensions of [ownership economy](https://www.boundaryless.io/podcast/ownco/?ref=protein.xyz) - [Severin’s](https://twitter.com/severinmatusek?ref=protein.xyz) piece on networked counterculture is [a must-read](https://wepresent.wetransfer.com/stories/networked-counterculture?ref=protein.xyz), and if you’re Protein Member, don’t miss him in our [Discord on June 21st](https://discord.com/events/796712320565772301/1112689279567659109?ref=protein.xyz) - Digital nomads are [pricing out locals](https://restofworld.org/2023/digital-nomads-visa-pricing-out-locals/?ref=protein.xyz) **[đŸ™Œăƒ»web3](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - ZORA is creating a new internet and [we’re here for it](https://zora.co/collect/0xa5358a17f943f9fb20d1f8dcf5ed9a9770bb0698?ref=protein.xyz) - A decent read on [Web3 social media](https://variant.fund/articles/web3-social-media-under-the-lens/?ref=protein.xyz) - Onchain is the [next online](https://jacob.energy/onchain.html?ref=protein.xyz) - Rhea Myers on [crypto and anarchism](https://thereader.mitpress.mit.edu/of-crypto-and-anarchism-in-conversation-with-rhea-myers/?ref=protein.xyz) - Make sure you say hi to [Deniz](https://twitter.com/dindindeniz?ref=protein.xyz), if you’re heading to the [Web3 Music summit](https://www.primaverasound.com/en/primavera-pro/web3-music-summit-madrid?ref=protein.xyz) **[đŸ’€ăƒ»final word](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - We’re *lovin’* this [takedown video](https://www.linkedin.com/feed/update/urn:li:activity:7066723522726760449/?ref=protein.xyz) — based on their *actual* AGM minutes 🍔 --- **THANKS** We [give 200 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz) for any link posted in our Discord that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **maartenwalraven#6758, G3m#8906, zhiganov#9725, paktin#1699, gursharan#1051, Super\_Fiction#8602** If you’re interested in becoming a Protein Member, you can [apply here](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz). Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://www.protein.xyz/) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of community and culture into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://supplement.protein.xyz/archive?ref=protein.xyz). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use share your thought here. ### DIRTY WORDS #4: COMMUNITY URL: https://www.protein.xyz/dirty-words-4-community/ Last updated: 2026-07-09T06:16:09.000Z ### Our latest Dirty Words report explores the reasons why the word "Community" has lost its meaning. We dive into the complex world of community, with investigations on initial formation and creating belonging, as well as illustrating practical approaches and valuable insights on building long term resilience and sustainable economic models. Commissioned and created in collaboration with [Protein Agency](https://proteinagency.com/?ref=protein.xyz), this report is co-owned by its contributors who will receive a share of revenue, reflecting our values of inclusivity, collaboration, and transparency. This report is a must-read for individuals and organisations seeking to build and nurture a thriving community today. Dirty Words is our report series that looks to redefine the meaning of meaningless words. We want to look at keywords that dominate product, brand, and media conversations to unpack the disconnect in meaning between individuals and companies. We think of these as Dirty Words, whose original meaning has been modified by cultural shifts. --- [BUY THIS REPORT](https://store.protein.xyz/products/dirty-words-4-community?ref=protein.xyz) --- If you're a [MEMBER](https://www.protein.xyz/membership/), please sign-in to download your copy of this report. --- _This post is for subscribers on the TEAM tier only._ ### #702 | Report Launch, Consumer Crypto & Rethinking Ownership URL: https://www.protein.xyz/702-report-launch-consumer-crypto/ Last updated: 2024-05-14T15:25:20.000Z The countdown has begun folks 
 [DIRTY WORDS #4 \[COMMUNITY\]](https://dirtywords.protein.xyz/?ref=protein.xyz) — our beautiful collaboration between [Protein Community](http://protein.xyz/?ref=protein.xyz) and [Protein Agency](http://proteinagency.com/?ref=protein.xyz) — is launching with a special online event on**[ ](https://dirtywords.protein.xyz/?ref=protein.xyz)**[Monday 15th May](https://dirtywords.protein.xyz/?ref=protein.xyz).So, if you want to understand what ‘community’ means today and be the first to get your hands on the full report (as well as some tasty extras), then sign-up below and tell your friends, as you won’t want to miss it: [✹✹ RSVP ✹✹](https://dirtywords.protein.xyz/?ref=protein.xyz) It’s a slightly shorter Supplement this month, as we’ve been focused on getting ready for Season 6 and a bunch of *exciting new initiatives*, but more on that next month. In the meantime, if you’re looking to earn, learn, and grow with a bunch of other culturally curious creatives, Protein Membership applications are[ open again](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz), and before we get to the links, here’s a brand new track by our very own [baby guava](https://www.instagram.com/7babyguava7/?ref=protein.xyz) (note: maybe don’t play this on the office Sonos, as the lyrics are 😳) --- **[đŸ€–ăƒ»ai](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Spellpage](https://www.producthunt.com/posts/spellpage?ref=protein.xyz) is an AI-powered self-completing to-do list - The New Yorker says there’s [no AI](https://www.newyorker.com/science/annals-of-artificial-intelligence/there-is-no-ai?ref=protein.xyz) - [MidJourney 5.1](https://twitter.com/RunGreatClasses/status/1654143782638571524?s=20&ref=protein.xyz) is here and it’s nuts **[đŸ€ăƒ»community](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Some [essential reading](https://twitter.com/forefront%5F%5F/status/1654172895340265483?s=20&ref=protein.xyz) from the folks at Forefront (gated) - A visual ode to Hungary’s declining [pub culture](https://www.huckmag.com/article/a-visual-ode-to-hungarys-declining-pub-culture?ref=protein.xyz) - And also what happened to the Salford community in [1963](https://twitter.com/BBCArchive/status/1652591870432649216?s=20&ref=protein.xyz) and [1980s](https://www.youtube.com/watch?v=twnPosztKys&ref=protein.xyz) - [Post Office](https://www.p-o.space/?ref=protein.xyz) is a cooperative space to prototype our collective futures **[đŸȘ‘ăƒ»design](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - A timeless manual from 1974 on how to design and [build your own living structure](http://letsremake.info/PDFs/k%5Fisaacs.pdf?ref=protein.xyz) - And also [this](https://syllabus.pirate.care/library/Enzo%20Mari/Autoprogettazione%5F%20%28221%29/Autoprogettazione%5F%20-%20Enzo%20Mari.pdf?ref=protein.xyz) by Enzo Mari in the same year for any table makers out there - Don’t call it a *mood board*, it’s a [world](https://www.nytimes.com/2023/04/12/style/mood-board-world.html?ref=protein.xyz) **[đŸ‘ăƒ»misc](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Timeless tips from Steve Jobs on [brand storytelling](https://www.worldbuilders.ai/p/steve-jobs-storytelling-framework?ref=protein.xyz) - A useful list of [online tools](https://iamnotjoaoeira.notion.site/Steph-Smith-s-Big-List-of-Tools-c2306c34791e4521be80a214ba5f625f?ref=protein.xyz) for any content producers out there - Musicians will own the next generation of [creative agencies](https://twitter.com/VictoriaFutures/status/1646574689177964544?s=20&ref=protein.xyz) **[â­•ăƒ»ownership](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Radical Xchange on [rethinking art ownership](https://www.radicalxchange.org/media/blog/rethinking-art-ownership/?ref=protein.xyz) - IKEA experimenting with [time as a currency](https://www.instagram.com/p/Cq4d0rdv6Io/?ref=protein.xyz) - Li Jin and Jesse Walden on designing [ownership experiences that people want](https://open.spotify.com/episode/34Ev6OzNoJ63gp0TzPmJjK?ref=protein.xyz) **[đŸ™Œăƒ»web3](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [.SWOOSH](https://www.swoosh.nike/?ref=protein.xyz) successfully completes [its first drop](https://www.swoosh.nike/collections/our-force-1-poster?ref=protein.xyz) and we couldn’t be more proud - Seed Club goes all in on *[consumer crypto](https://www.seedclub.xyz/posts/introducing-the-consumer-crypto-accelerator?ref=protein.xyz)* and we’re here for it - a16z’s [2023 State of Crypto](https://a16zcrypto.com/content/article/state-of-crypto-report-2023/?ref=protein.xyz) is worth a read - A [good case study](https://www.charterless.com/p/a-starbucks-odyssey?ref=protein.xyz) on how Starbucks is using NFTs to boost brand engagement - And what web3 could mean for [sports](https://pageone.gg/p/sorare-and-the-growing-crypto-x-sports?ref=protein.xyz) - We’ve just ordered [one of these](https://iyk.app/shop/disc?ref=protein.xyz) for our upcoming Protein events 👀 - Manifold now allows you to [burn multiple NFTs](https://twitter.com/manifoldxyz/status/1646238993628135425?s=20&ref=protein.xyz) to create a new unique token - [Zora Zine](https://zine.zora.co/?ref=protein.xyz) is a printed NFT **[đŸ’€ăƒ»final word](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Satoshi’s original Bitcoin whitepaper is [hidden in every copy of Mac OS](https://waxy.org/2023/04/the-bitcoin-whitepaper-is-hidden-in-every-modern-copy-of-macos/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fsubstack-post-media-s3-amazonaws-com-2fpublic-2fimages-2f0bf15c74-6cca-45b4-ba2b-8f7ad474bfef_1024x729.png) --- **THANKS** We [give 200 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz) for any link that makes the Protein Supplement. So, a big shoutout to the following members, we’ll be in touch shortly to sort your tokens: **7babyguava7, Andrea Brena, Super\_Fiction, weekendhacker, AnaRoman, AmirCaten8ted, Super\_Fiction, gursharan, paktin** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of community and culture into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #701 | Grass Armchairs, Community as Media & AI Hip-Hop URL: https://www.protein.xyz/701-grass-armchairs-community-as/ Last updated: 2024-05-14T15:25:20.000Z We’re almost there folks. The launch of our [Dirty Words COMMUNITY Report](https://protein.mirror.xyz/yS7VvzgfUpr5oIViWqsGPCPkzJD4a3vnWq9hepdX4FE?ref=protein.xyz) is just around the corner and everything it’s shaping up *real nice*. There’s way too much to cover all the incredible contributions from our members here, so best to keep an eye on our [socials](https://twitter.com/protein?ref=protein.xyz) for updates and also a pretty special launch announcement 👀 In other news, we’ve just dropped a new [Stories of Growth](https://open.spotify.com/episode/2xeWv9s79H1Cudnbunj7iP?si=MuhRYzgsTSuaPN11-MKIeg&ref=protein.xyz) episode with [Austin](https://twitter.com/austinrobey%5F?ref=protein.xyz) from [Metalabel](https://www.metalabel.xyz/?ref=protein.xyz) and [Severin](https://twitter.com/severinmatusek?ref=protein.xyz) from [Co-Matter](https://co-matter.com/?ref=protein.xyz) talking about “[What’s After the Creator Economy](https://collect.metalabel.xyz/?ref=protein.xyz)” which was recorded in person before [their event](https://twitter.com/co%5Fmatter/status/1638506387218071553?s=20&ref=protein.xyz) at [Protein Studios](https://www.proteinstudios.com/space/hire?ref=protein.xyz) a couple of weeks ago. It’s a good one. We’re also really pleased to have launched the [Anecdotal Archives](https://www.anecdotalarchives.xyz/?ref=protein.xyz) website on International Women’s Day — s/o [Kes](https://www.instagram.com/kesinkersole/?ref=protein.xyz) and [Princesa](https://www.instagram.com/7babyguava7/?ref=protein.xyz). You can read more about the project [here](https://protein.mirror.xyz/m9e98Y0IV2Rc5ZQ5R6-wNO%5FyMOVfYjUSe95uct5zOh8?ref=protein.xyz) 💚 This months playlist comes c/o [AllttA](https://linktr.ee/alltta?ref=protein.xyz) who’s AI generated [Savages](https://www.youtube.com/watch?v=y7r6PAkFRfU&ref=protein.xyz) track that (doesn’t) feature JayZ is a terrifying/insane glimpse into where music production is heading: Right, time to get on with the links 
 --- **[đŸ€–ăƒ»ai](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - This website tells you [how bad your music taste really is](https://pudding.cool/2020/12/judge-my-spotify/?ref=protein.xyz) - Humanness in the [age of AI](https://worldcoin.org/blog/engineering/humanness-in-the-age-of-ai?ref=protein.xyz) - Space10 are running regenerative futures [AI competition](https://regenerativefutures.space10.com/?ref=protein.xyz) - Yes, [CatGPT](https://www.cat-gpt.com/?ref=protein.xyz) is here - Politicians [spirit animals](https://lysandre.ai/pfai.html?ref=protein.xyz) c/o Midjourney - How WIRED is [using AI](https://www.wired.com/story/how-wired-will-use-generative-ai-tools/amp?ref=protein.xyz) - Or is this the [end of writing?](https://ia.net/topics/the-end-of-writing-ia-on-ai?ref=protein.xyz) **[đŸ€ăƒ»community](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Community as Media](https://outland.art/new-models-holographic-media/?ref=protein.xyz) by [New Models](https://newmodels.io/?ref=protein.xyz) founders is essential reading - The unstoppable uprising of [young climate activists](https://www.dazeddigital.com/life-culture/article/58392/1/just-stop-oil-interview-spring-2023-interview-climate-activism?ref=protein.xyz) - It’s [goodbye from gal-dem](https://gal-dem.com/gal-dem-goodbye-letter/?ref=protein.xyz) 😱 - The [forgotten cyberfeminists](https://www.artspace.com/magazine/interviews%5Ffeatures/the-other-art-history/the-other-art-history-the-forgotten-cyberfeminists-of-90s-net-art-55864?ref=protein.xyz) of '90s net art movement - [Rafa](https://twitter.com/rafathebuilder?ref=protein.xyz) on [product, protocol, + community](https://folklore.mirror.xyz/Urj78CpaE8%5Fflb0hUj%5F1AOGfSevCL9ysqob3pa%5FJHIM?ref=protein.xyz) - ReD Associates on [what it means to belong](https://www.redassociates.com/belonging?ref=protein.xyz) - How not to destroy [your community](https://hightechinfluencer.medium.com/how-to-not-destroy-your-web3-nft-community-9bc5442b087f?ref=protein.xyz) **[đŸȘ‘ăƒ»design](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Armchairs made of grass](https://www.instagram.com/p/CqYahBhtekh/?ref=protein.xyz) is what we all need this spring - The misjudged City of New York [rebrand](https://www.itsnicethat.com/news/founders-we-love-nyc-advertising-210323?ref=protein.xyz) and a [critical response](https://uxdesign.cc/to-rebrand-or-not-to-rebrand-e375d686b662?ref=protein.xyz) to it - There’s nothing [comic about dyslexia](https://www.nothingcomicaboutdyslexia.com/inconstant-regular?ref=protein.xyz) - Boys Club on [NYC bodega aesthetics](https://zine.boysclub.vip/web3bodega/?ref=protein.xyz) - Unreal is getting [unreal](https://youtu.be/teTroOAGZjM?ref=protein.xyz) - [WeAreRewind](https://www.wearerewind.com/?ref=protein.xyz) are bringing portable cassette players back and we love it - [Anrealage](https://www.anrealage.com/?ref=protein.xyz) debuts [colour-changing clothes](https://www.dezeen.com/2023/03/10/anrealage-colour-changing-clothes-paris-fashion-week/?ref=protein.xyz) at Paris Fashion Week - And if you were wondering, an [aperiodic monotile](https://aperiodical.com/2023/03/an-aperiodic-monotile-exists/?ref=protein.xyz) does exist **[đŸ”źăƒ»esoteric](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Saturn [transits to Pisces](https://artsoftheworkingclass.org/text/saturn-transits-to-pisces?ref=protein.xyz) - Aries season is here to turn your [dreams into reality](https://www.refinery29.com/en-gb/2023/03/11329534/aries-season-march-2023-meaning-effects?ref=protein.xyz) - So what does this mean for [your sign](https://www.them.us/story/aries-season-2023-horoscope-zodiac-sign?ref=protein.xyz)? - Are you a strategist? [Priy](https://www.linkedin.com/in/pristyles/?ref=protein.xyz) wants to know [your star sign](https://docs.google.com/forms/d/e/1FAIpQLSfzxtDnBEigT3cy7JVdsmUt5YXkL8Oa-sfa3cAJlKDb8dYq3g/viewform?ref=protein.xyz) - And is the era of [worlding](https://movingcastles.world/three-eras-of-world-generation?ref=protein.xyz) upon us? **[đŸ™ƒăƒ»identity](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - When Don Draper [met Nouns](https://www.charterless.com/p/what-is-a-brand-when-don-draper-met?ref=protein.xyz) - Why [eat the rich](http://) will be the dominant creative narrative of 2023 - Ozempic killed body positivity and [why we need gross girls more than ever](https://open.spotify.com/episode/6oTqZiFKHrnfVezTsHGkKn?ref=protein.xyz) - How can technology [expose body politics](https://www.unbore.org/stories/2021/3/29/digital-gender-how-can-technology-expose-body-politics?ref=protein.xyz) - Why crypto is a [religion](https://folklore.mirror.xyz/rGug0n494-NOppi16F-5BBpsu8uCvj36u0viJvMu908?ref=protein.xyz) **[âœšăƒ»mental-health](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Whatever the problem, it’s [probably solved by walking](https://www.nytimes.com/2023/03/25/opinion/walking-hiking-spring.html?ref=protein.xyz) - The Big Tired: Reflections [on work hibernation](https://www.proteinagency.com/blog/the-big-tired-reflections-on-work-hibernation-why-are-we-so-tired-and-how-the-hell-do-we-wake-up/?ref=protein.xyz) - Zora’s [Lexicon of Lorecore](https://zora.co/collections/0xfe1d56a77029796baba9dcebbadd5f2dae929392?ref=protein.xyz) is here to help you navigate your feelings - And maybe it’s time we all [slowed down](https://mayaworld.online/?ref=protein.xyz) a bit 
 [readme.txt](https://mayaworld.online/konbini/MAYAgirl%5Fhandbook%5Fv2%5FPUBLIC.pdf?ref=protein.xyz) **[đŸ‘ăƒ»misc](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Create your own online story world with [Story.co](https://story.co/?ref=protein.xyz) - Dystopian grocery store imagines of a world where [water is a luxury](https://www.thedrum.com/news/2023/03/29/dystopian-grocery-store-imagines-world-where-water-luxury?ref=protein.xyz) - [Riotsville, USA](https://theantiexperience.substack.com/p/riotsville-usa-was-the-original-cop) was the original Cop City - The [history of the URL](https://blog.cloudflare.com/the-history-of-the-url/?ref=protein.xyz) **[đŸ”ˆăƒ»music](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Why do we stop exploring new music [as we get older](https://www.abc.net.au/news/2023-02-26/why-do-we-stop-exploring-music-as-we-age/102006492?ref=protein.xyz)? - [WTF is ALTÉ?](https://youtu.be/JZQRg74S-8I?ref=protein.xyz) by [Native Magazine](https://thenativemag.com/?ref=protein.xyz) is a great film about the AltĂ© scene in Nigeria - [Wild Awake](https://mirror.xyz/0xDA745C4778be15C1D38062a083348670A7b99BFb/IQZ40FMUNiWi1Z9AycXYKmZSqMZ6c07Gd-irHpLYkC4?ref=protein.xyz) by Maarten Walraven and Sound of Fractures is an [experiment in scene building](https://mirror.xyz/0xDA745C4778be15C1D38062a083348670A7b99BFb/IQZ40FMUNiWi1Z9AycXYKmZSqMZ6c07Gd-irHpLYkC4?ref=protein.xyz) - Indian sound clashes are [f&\*king insane](https://youtu.be/Gd0oPsJOBLE?t=174&ref=protein.xyz) **[â­•ăƒ»ownership](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Eli Zeger has an [appetite for redistribution](https://zine.zora.co/budgeting-for-all?ref=protein.xyz) - Epic opens up co-ownership for [Fortnite creators](https://www.theverge.com/2023/3/28/23659492/fortnite-creator-economy-2-0-epic-games-catch?ref=protein.xyz) - Substack takes it's first step to becoming [community owned](https://on.substack.com/p/wefunder) - [Mint first](https://jacob.energy/mint-first.html?ref=protein.xyz), distribute later - Be sure to pre-order Matt Klein’s [Audience Capture Zine](https://kleinkleinklein.typeform.com/zine-zine-zine?ref=protein.xyz) - [Chase Chapman](https://twitter.com/chaserchapman?ref=protein.xyz), [Julia Rosenberg](https://twitter.com/JulzRoze?ref=protein.xyz) \+ [John Sterlacci](https://twitter.com/johnsterlacci?ref=protein.xyz) on [ownership](https://www.metropolis.space/research/hidden-keys?ref=protein.xyz) **💌[・social-media](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Twitter has open sourced it's [recommendation algorithm](https://blog.twitter.com/engineering/en%5Fus/topics/open-source/2023/twitter-recommendation-algorithm?ref=protein.xyz) - And you can read more on the [details here](https://blueskyweb.xyz/blog/3-30-2023-algorithmic-choice?ref=protein.xyz) - Because we all need to [stop smoking the algorithms](https://sceneswithsimon.substack.com/p/stop-smoking-the-algorithms) - As the internet is [made of demons](https://damagemag.com/2022/04/21/the-internet-is-made-of-demons/?ref=protein.xyz) **[đŸ™Œăƒ»web3](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - Messari on the state of [DAO funding](https://messari.io/report/state-of-dao-funding?ref=protein.xyz) and their [data problems](https://messari.io/report/solving-the-dao-data-problem?ref=protein.xyz) - Patrick Rivera on the future of [web3 gaming](https://p.mirror.xyz/jzXKagLcnRcmHwmTyVOHx68NsXogNgsFPhz67D%5F1wSI?ref=protein.xyz) - We’ve been really enjoying Seed Clubs [recent ](https://www.seedclub.xyz/posts/web3-business?ref=protein.xyz)[dispatches](https://www.seedclub.xyz/posts/the-meme-utility-spectrum?ref=protein.xyz) - Congrats to [LinksDAO](https://decrypt.co/123829/linksdao-wins-bid-buy-scottish-golf-course-ceo-says?ref=protein.xyz) for buying a golf course - 10 [ideas](https://stfalconcom.medium.com/top-10-web3-project-ideas-57701c45d9f1?ref=protein.xyz) to get your web3 project started - ERC-2612: The ultimate guide to [gasless ERC-20 approvals](https://medium.com/frak-defi/erc-2612-the-ultimate-guide-to-gasless-erc-20-approvals-2cd32ddee534?ref=protein.xyz) - Meta have quietly [drops support for NFTs](https://www.coindesk.com/web3/2023/03/13/meta-will-end-support-for-nfts-on-instagram-facebook/?ref=protein.xyz) and [the metaverse](https://qz.com/meta-microsoft-disney-are-reversing-metaverse-bets-1850277328?ref=protein.xyz) ☠ **[đŸ±ăƒ»youth](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** - [Snack](https://www.thesnackapp.com/?ref=protein.xyz) let’s your avatar [go on a date for you](https://www.fastcompany.com/90863241/snack-gen-z-dating-ap-ai-avatars-date-for-you?ref=protein.xyz) - Sarah Rabia on [ZINE](https://zine.kleinkleinklein.com/p/sarah-rabia?ref=protein.xyz) - Black teen girls are the real [curators of culture](https://www.vox.com/platform/amp/culture/23617403/black-teenage-girls-culture-music-fashion-trends?ref=protein.xyz) - Younger generations are less interested in [preserving their own comfort](https://www.fastcompany.com/90863050/ghosted-by-the-american-dream-younger-generations-are-collectively-sobering-to-the-idea-of-the-american-dream-but-what-is-the-alternative?ref=protein.xyz) - Inventing the [American Teen-Ager ](https://www.newyorker.com/magazine/1958/11/29/inventing-the-american-teenager?ref=protein.xyz)(from 1958!) --- **FINAL WORD [・](https://discord.gg/protein-796712320565772301?ref=protein.xyz)** [#advertisingshitsinyourhead](https://www.linkedin.com/posts/creapills%5Fcampagne-anti-pub-dans-le-m%C3%A9tro-londonien-activity-7044337705299668992-9MnY/?ref=protein.xyz) (from 2019) --- **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following members, we’ll be in touch shortly to sort your tokens: **soltura#0061, maartenwalraven#6758, sleeping swan#9511, benculpin#8988, namita#8498, AmirCaten8ted#1874, yyen#9292, lexcamila#6618, arthur#8888, paktin#1699, victorb#1009, JHennyArt#2106, elizeger#9886, VanKB#2896, edsaperia#9932, Super\_Fiction#8602, angelanna#8610** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of community and culture into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Austin Robey + Severin Matusek on (after) the creator economy URL: https://www.protein.xyz/41-austin-robey-severin-matusek-on-ac3/ Last updated: 2024-06-18T20:34:31.000Z For this episode, we have the pleasure of sitting down with [Austin Robey](https://twitter.com/austinrobey%5F?ref=protein.xyz) from [Metalabel](https://www.metalabel.xyz/?ref=protein.xyz) and [Severin Matusek](https://twitter.com/severinmatusek?ref=protein.xyz) from [co-matter](https://co-matter.com/?ref=protein.xyz) to talk about their [After the Creator Economy](https://collect.metalabel.xyz/?ref=protein.xyz) project, which questions if we will still be clicking like and follow in 15 years time? Both a longtime friends of Protein, so it was great to record this inperson ahead of their London launch event in our [Studio](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### The Big Tired URL: https://www.protein.xyz/the-big-tired/ Last updated: 2026-07-24T09:48:31.000Z There’s no beating around the bush, people’s relationship with work is in crisis. We’re tired of hustle and grind culture and some of us are even feeling physically exhausted from doing the bare minimum at work. As spring has officially sprung, I’m wondering, are we slowly coming out of hibernation or do we need more than a season change to get over 'The Big Tired’? Complaints about work aren't anything new, but the discourse around them is changing and hard to escape these days. The buzzwords du jour ‘[Quiet Quitting](https://www.newyorker.com/culture/2022-in-review/the-year-in-quiet-quitting?ref=protein.xyz)’ and ‘The Great Resignation’, are all over news articles and trending on social media. Bleak portrayals of the illusion that is the work/life balance are running themes in our favourite TV shows ([I’m talking about Severance and The Bear](https://www.theguardian.com/tv-and-radio/2022/dec/22/best-tv-shows-workplace-drama-severance-the-bear-industry?ref=protein.xyz)). And recently in politics, New Zealand’s prime minister Jacinda Ardern stepped down stating she “no longer has enough in the tank to do the work justice. It's that simple." These conversations about work fatigue centre on the overall role and capacity that work takes up in people's lives, from wanting to have more boundaries through to carving out more time for non-career oriented things. It’s as though we realise that there’s more to us than our jobs and we put work back into its place - as far as we’re privileged enough to be able to. In essence, we’re moving away from achievement narratives, towards self fulfilment narratives. The Big Tired also interacts with the buzz around the latest AI advancements (DALL-E, Chat GTP and Co.) Whilst there are mixed reactions and a lot of bugs to be fixed, there is [enthusiasm for the potential of the technology](https://www.dazeddigital.com/life-culture/article/57944/1/would-it-be-so-bad-if-ai-took-our-jobs-chat-gpt-automation?ref=protein.xyz) in helping us realign our relationship with work, taking some of our load off. ## *Why is this happening now?* We’ve been having a lot of reflections on both our internal worlds and external environments. Internally, we’re in an era of higher self reflection and awareness, which is helping us understand and articulate our internal worlds better. The pandemic made us reflect on who we are as individuals, not employees, we’re taking more accountability for our actions, and setting more boundaries around our personal happiness. Therapy is heavily trending in pop culture. Just take the popularity of [Jonah Hill’s Netflix documentary Stutz](https://www.netflix.com/tudum/articles/stutz-the-tools?ref=protein.xyz) as an example, and then musicians like Kendrick Lamar and Stormzy speaking [about going on journeys inwards on their latest albums.](https://i-d.vice.com/en/article/epzkpe/stormzy-i-d-cover-2022?ref=protein.xyz) Externally, an obvious biggie, the world is f\*cked and we feel increasingly icky to keep working for companies that don't do anything to change that. Something we recently touched upon in our [latest Dirty Words report](https://www.proteinagency.com/reports/the-ownership-report?ref=protein.xyz) on Ownership. ## *So, What do we do now? How do we deal with our work fatigue?* _This post is for subscribers on the TEAM tier only._ ### #700 | Metalabels, Propellerheads & Esoterica URL: https://www.protein.xyz/700-metalabels-propellerheads/ Last updated: 2026-10-16T08:56:55.000Z The Protein Discord has been buzzin’ these past few weeks with members refining their methodologies, self-organising into research groups, and tending their research gardens for the upcoming [Dirty Words COMMUNITY Report](https://protein.mirror.xyz/yS7VvzgfUpr5oIViWqsGPCPkzJD4a3vnWq9hepdX4FE?ref=protein.xyz). We’ve also spun up a new *propellerheads* group to tackle how we bring the report to life and explore the numerous possible flywheels beyond the launch ✹ We’re also super excited to be hosting “[What’s After the Creator Economy?](https://collect.metalabel.xyz/?ref=protein.xyz)” with [Austin](https://twitter.com/austinrobey%5F?ref=protein.xyz) from [Metalabel](https://www.metalabel.xyz/?ref=protein.xyz) and [Severin](https://twitter.com/severinmatusek?ref=protein.xyz) from [Co-Matter](https://co-matter.com/?ref=protein.xyz) at [Protein Studios](https://www.proteinstudios.com/space/hire?ref=protein.xyz) — exploring new perspectives on the ways creative work is produced, distributed, and monetized online. This is a members only event, so if you’d like to attend, you can apply [here](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz). In Supplement news, you’ll notice we’ve added a few new categories and inspired by Chromuh’s post, we’ve brought our playlists back. This month’s beats come c/o [Rob Jenkins](https://robjenkins.bandcamp.com/?ref=protein.xyz), a UK-based producer who specialises in creating deep, immersive sounds inspired by the rich history of dub, as well as the futuristic possibilities of techno 
 making it a perfect soundtrack to help you digest this monster issue. And in the spirit of supporting artists, if you like what you hear, you can find his Patreon page [here](https://www.patreon.com/RobJenkins?ref=protein.xyz): Sitting comfortably? OK, let’s get to it as we’ve got a lot to get through 
 --- [**đŸ€–ăƒ»ai**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - Water & Music’s [$STREAM Season 3 report](https://stream.waterandmusic.com/?ref=protein.xyz) on Creative AI is out - As is their incredible behind-the-scenes [playbook](https://docs.google.com/document/d/1V%5FPvJEUs%5FgQpBJ%5FeL4ZVYpU2l7GzmZsK5sWxDzvFt94/edit?ref=protein.xyz) - [Spawning](https://twitter.com/spawning%5F/status/1623461592397496321?ref=protein.xyz) is Holly Herdon's latest AI project - The head of ChatGPT admits she had concerns [about releasing it publicly](https://futurism.com/the-byte/cto-chatgpt-concerns-releasing-publicly?ref=protein.xyz) - [Bot Love](https://radiotopiapresents.fm/bot-love?ref=protein.xyz) is a podcast about people falling in love with their chatbots - Which reminds us of the Spike Jonze classic, [Her](http://www.herthemovie.com/?ref=protein.xyz) (that’s 10 years old btw) - You might have noticed, but Microsoft has [lobotomized](https://futurism.com/microsoft-limited-bing-ai?ref=protein.xyz) its rebellious Bing AI 🧠 - Having fun with GPT-3? Just wait till you try [GPT-4 
](https://twitter.com/thealexbanks/status/1626227194455552001?s=46&t=GgXjJVkExPlfce0Sv0rKDg&ref=protein.xyz) - [Runway](https://runwayml.com/?ref=protein.xyz) is the best we’ve seen as a single AI toolstack for creators - James Bridle asks if AI is going to [kill our creativity](https://wepresent.wetransfer.com/stories/james-bridle-on-creativity-and-ai-collaboration?ref=protein.xyz) - Similarly, [Tech Won’t Save Us](https://techwontsave.us/?ref=protein.xyz) reminds us not to [fall for all the hype](https://open.spotify.com/episode/7M0JirnYw6wN6l2lHt09Zx?ref=protein.xyz) - AI recipe generator anyone? [Anyone?](https://letsfoodie.com/ai-recipe-generator/?ref=protein.xyz) - Remember, consciousness is a thing, [not a process](https://www.mdpi.com/2076-3417/7/12/1248?ref=protein.xyz) [**đŸ€ăƒ»community**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - [Bone Soda ](https://bonesoda.com/?ref=protein.xyz)opens creative community space [DIJONSS](https://ra.co/news/78507?ref=protein.xyz) in East London - How to rebuild companies as [communities](https://hbr.org/2009/07/rebuilding-companies-as-communities?ref=protein.xyz) - The 7 core human needs to build a [thriving community](https://twitter.com/alea%5Feth/status/1630961060516708353?ref=protein.xyz) - Also loads of community lessons to learn from [Lore](https://twitter.com/tomscaria/status/1630770668202786818?ref=protein.xyz) - Why communities are [so important](https://www.forbes.com/sites/tracybrower/2020/10/25/how-to-build-community-and-why-it-matters-so-much/?sh=fd05380751bc&ref=protein.xyz) - Community as an antidote to [loneliness](https://fourminutebooks.com/lost-connections-summary/?ref=protein.xyz) - [Anarchist Brand Modelling](http://www.anarchistbrandmodelling.com/?ref=protein.xyz) is a manifesto for participative community branding [**đŸȘ‘ăƒ»design**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - [Index](https://www.itsnicethat.com/news/the-index-newsletter-creative-industry-300123?ref=protein.xyz) is a new visual trends newsletter from Its Nice That - This guy made a website look like a [lenticular](https://twitter.com/kitasenjudesign/status/1625453194544578562?ref=protein.xyz) - And this guy reviewed [3,000 design portfolios](https://twitter.com/nick%5F%5Fpattison/status/1625172056080891908?ref=protein.xyz) so you didn’t have to - We’re here for the [IKEA X Marimekko](https://www.peopleofprint.com/shop/ikea-x-marimekko/?ref=protein.xyz) collab - [Grafik](https://shop.grafik.net/?ref=protein.xyz) is launching a Discord, so be sure to follow their [Twitter](https://twitter.com/grafikmag/status/1625087194468679685?s=20&ref=protein.xyz) for updates - [World Wide Walls](https://oio.land/world-wide-walls?ref=protein.xyz) from [oio studio](https://oio.land/?ref=protein.xyz) lets you “write” on any website - Five creative lessons from [Factory Records](https://www.metalabel.xyz/magazine/features/five-creative-lessons-from-factory-records?ref=protein.xyz) - Ever wondered where Dyson got his inspiration for the [bagless vacuum](https://twitter.com/trungtphan/status/1626641814748012545?ref=protein.xyz)? [**đŸ”źăƒ»esoteric**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - TASCHEN’s [Library of Esoterica](https://www.taschen.com/en/collection/the-library-of-esoterica?ref=protein.xyz) is what’s missing from your coffee table - Astrology in the [age of uncertainty](https://www.newyorker.com/magazine/2019/10/28/astrology-in-the-age-of-uncertainty?ref=protein.xyz) - A thread on colors & planet [synchronicities](https://twitter.com/lunagiiselle/status/1525613385114697728?s=46&t=nJ0pZcDsN5hwLrRs8kcmGA&ref=protein.xyz) - Where there’s light, there are also [Dark Futures](https://2sight.substack.com/p/dark-futures) [**đŸ‘ăƒ»misc**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - In case you were unsure, the future of marketing is [people](https://rishad.substack.com/p/the-future-of-marketing-is-people) - Want to know what [two million-year-old ice](https://twitter.com/HowThingsWork%5F/status/1624905548654051328?s=20&t=nkcqJWleCZAt0AhI90DUkw&ref=protein.xyz) looks like? - Tips to [get your focus back](https://twitter.com/FLobsien/status/1627317151211159555?ref=protein.xyz) to make better work [**â­•ăƒ»ownership**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - Is CC0 the future of Web3? [A Felt Zine x FWB Roundtable](https://www.fwb.help/editorial/are-cc0-nfts-good-for-artists-felt-zine-broadside-okpc-allstarz?ref=protein.xyz) - A long but excellent read on [Platform Cooperativism](https://rosalux.nyc/wp-content/uploads/2020/11/RLS-NYC%5Fplatformcoop.pdf?ref=protein.xyz) - [Derek Edws](https://twitter.com/derekedws?ref=protein.xyz) on storing value in [digital objects](https://medium.com/collab-currency/storing-value-in-digital-objects-a92f54fa98cc?ref=protein.xyz) - [Evgeny Morozov](https://twitter.com/evgenymorozov?ref=protein.xyz) on a critique of [techno-feudal reason](https://newleftreview.org/issues/ii133/articles/evgeny-morozov-critique-of-techno-feudal-reason?ref=protein.xyz) **💌**[**・social-media**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - Do we need to reclassify [social taxonomies](https://newpublic.substack.com/p/a-social-network-taxonomy)? - FWB have launched [their own app](https://app.fwb.help/?ref=protein.xyz) and it’s half decent đŸ’« - Are you dating the [same guy](https://mashable.com/article/are-we-dating-the-same-guy-facebook?ref=protein.xyz)? - Instagram looks to start [selling verification](https://watcher.guru/news/instagram-to-begin-start-selling-verification-for-11-99-month?c=352&ref=protein.xyz) [**đŸŒ±ăƒ»sustainability**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - [Offset](https://offset.labr.io/?ref=protein.xyz) is transforming industrial sabotage into premium carbon credits ✊ - When trees fall, [so do we](https://www.patagonia.com/stories/when-trees-fall-so-do-we/story-130694.html?ref=protein.xyz) - [New Nature](https://newnature.world/?ref=protein.xyz) from Ollie at [Flock Together](https://www.flocktogether.world/?ref=protein.xyz) - Musicians credit *Earth* as a collaborator to [raise funds for activism](https://www.theguardian.com/music/2023/mar/02/and-on-drums-earth-musicians-to-credit-planet-as-collaborator-to-raise-funds-for-activism?ref=protein.xyz) [**đŸ™Œăƒ»web3**](https://discord.gg/protein-796712320565772301?ref=protein.xyz) - Siemens issues [first digital bond](https://press.siemens.com/global/en/pressrelease/siemens-issues-first-digital-bond-blockchain?ref=protein.xyz) on blockchain - [Max Pain (a recent history)](https://nemesis.global/memos/max-pain-a-recent-history?ref=protein.xyz) is essential reading - New from Gitcoin and Metalabel feat [Vitalik](https://gitcoin.metalabel.app/quadraticfunding?ref=protein.xyz) - New from SeedClub [coming soon 
](https://www.seedclub.xyz/?ref=protein.xyz) - New from Nouns on [NFT movies](https://zora.co/collections/0x21bb74bb4aab5b28eb845359f6e21a40c047ccbe?ref=protein.xyz) - New from RADAR on [playful futures](https://play.radardao.xyz/patrons?ref=protein.xyz) - New from Spotify on [token gating playlists](https://twitter.com/musicben%5Feth/status/1628776386990166016?s=20&ref=protein.xyz) --- **FINAL WORD đŸ‡ș🇩** > Russian Embassy, London > > — Led By Donkeys (@ByDonkeys) [ 10:26 AM ∙ Feb 23, 2023 ](https://twitter.com/ByDonkeys/status/1628702802946973696?s=20&ref=protein.xyz)[](https://twitter.com/ByDonkeys/status/1628702802946973696?ref=protein.xyz) --- **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following members, we’ll be in touch shortly to sort your tokens: **maartenwalraven#6758, AmirCaten8ted#1874, arthur#8888, heyjates#9854, sleeping swan#9511, elizeger#9886, 0xMdC#0401, benculpin#8988, VanKB#2896, Super\_Fiction#8602 & lomedia#4486** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 700 issues 👀 of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of community and culture into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #699 | Mindy Seu, Improbable Futures & Everyday Eyebombing 👀 URL: https://www.protein.xyz/699-mindy-seu-improbable-futures/ Last updated: 2024-05-14T15:25:22.000Z Season 5 signals the beginning of a [new adventure](https://protein.mirror.xyz/yS7VvzgfUpr5oIViWqsGPCPkzJD4a3vnWq9hepdX4FE?ref=protein.xyz) for [Protein Community](http://protein.xyz/?ref=protein.xyz) — by combining the collective intelligence of our incredible members with the extensive experience and knowledge of [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) to collaboratively tackle the next [Dirty Word](https://www.proteinagency.com/reports/?ref=protein.xyz) report. The topic, fittingly, is *Community* and it **won’t be like anything you’ve seen from us before.** Historically these reports have been created in-house, so for the first time, our members will have the opportunity to be part of the process — earning, learning, and growing together — with all contributions being recognised and rewarded on-chain and in the final report. So, do you have an insatiable urge to explore the past, present, and future of *Community*? Are you an incredibly talented researcher or strategist looking for a project you’re going to still be talking about in 5 years’ time? Perhaps you’re a designer or a copywriter with an interest in applying your skills in a new way? Or maybe you’re culturally curious and looking for a new community to explore and learn from? If any of this sound like your bag 
 [Come join us đŸ’«](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz) --- Inspired by the responses from our recent Supplement survey, we’ve categorised our links to reflect how you find them in our Discord, so we trust you like the new format: **đŸŽ€ăƒ»stories of growth** At the very end of last year, we had the absolute pleasure of speaking to [Mindy Seu](https://www.instagram.com/mindyseu/?ref=protein.xyz), editor, and gatherer of the [Cyberfeminism Index](https://cyberfeminismindex.com/?ref=protein.xyz) — an evolving, collaborative archive of projects working towards cyberfeminist futures dating from 1985 to today. We discussed the evolution of the project and what *community* means to her and as a **Supplement subscriber, you get the first [read](https://protein.mirror.xyz/cgVGM5UqvQXJuaUNWbyQQcezXY5lHz-D5e2dCfTF-Nc?ref=protein.xyz) and listen:** **đŸ€–ăƒ»ai** - Nick Cave’s response to a fan ChatGPT written song, [“It sucks”](https://www.theguardian.com/music/2023/jan/17/this-song-sucks-nick-cave-responds-to-chatgpt-song-written-in-style-of-nick-cave?ref=protein.xyz) - Getty Images is suing [Stable Diffusion](https://www.theverge.com/2023/1/17/23558516/ai-art-copyright-stable-diffusion-getty-images-lawsuit?ref=protein.xyz) - NYC bans students and teachers [from using ChatGPT](https://www.vice.com/en/article/y3p9jx/nyc-bans-students-and-teachers-from-using-chatgpt?ref=protein.xyz) as does [Stack Overflow](https://meta.stackoverflow.com/questions/421831/temporary-policy-chatgpt-is-banned?ref=protein.xyz) - Consistency. [The last memo of Calvino](https://mirror.xyz/dodix.eth/F2j5RLOcvWa6dsL8P0TW%5FhqVsr5PMcuNlDZefOLVwZ0?ref=protein.xyz) (Written by AI) - Stuck with your chat prompts? [Look no further 
](https://prompts.chat/?ref=protein.xyz) - Who knew we needed [AI calligraphy](https://www.calligrapher.ai/?ref=protein.xyz) 
 - Michael Running Wolf is using AI to reclaim [forgotten Native languages](https://missoulian.com/news/local/meet-michael-running-wolf-the-man-using-ai-to-reclaim-native-languages/article%5F9cdd8db4-4074-5edb-9fa4-74773cdb9464.html?ref=protein.xyz) - AI’s art school problem, [it can’t do hands](https://dirt.fyi/article/2023/02/ais-art-school-problem?ref=protein.xyz) - “Help, my AI is [sexually harassing me!](https://www.vice.com/en/article/z34d43/my-ai-is-sexually-harassing-me-replika-chatbot-nudes?ref=protein.xyz)” - [The ‘Enshittification’ of TikTok](https://pluralistic.net/2023/01/21/potemkin-ai/?ref=protein.xyz#hey-guys) by [Cory Docrow](https://twitter.com/doctorow?ref=protein.xyz) is worth a read **đŸ€ăƒ»community** - Online communities are creating their own proof in a [vacuum of truth](https://www.documentjournal.com/2022/12/raw-eggs-pink-pills-and-embodied-identity-online-communities-create-their-own-proof-in-a-vacuum-of-truth/?ref=protein.xyz) - Seed Club on the[ future of communities](https://www.charterless.com/p/the-future-seed-club-sees?ref=protein.xyz) - [Zoe Scaman](https://twitter.com/zoescaman?ref=protein.xyz) on the [importance of communities](https://open.spotify.com/episode/0JIXCX20zTmMEfM1h5n900?si=c27b5f0455d743fe%22&ref=protein.xyz) is worth a listen - [Co:Creation](https://www.ardmediathek.de/video/ard-kultur/co-creation-ein-kunst-experiment/wdr/Y3JpZDovL3dkci5kZS9CZWl0cmFnLTBjYjRjMWI2LWM1Y2QtNDUwZi1hZTcyLTMzZTQ3M2Q3MWZiZA?ref=protein.xyz) documents the collaborative design process of building digital worlds (german language) - [Daniel Ospina](https://twitter.com/%5FDaniel%5FOspina?ref=protein.xyz) on the difference between [communities, groups and networks](https://medium.com/conductal/the-difference-between-communities-groups-and-networks-179ac2052f25?ref=protein.xyz) - Unpacking Olivetti's [utopian organisation model](https://mirror.xyz/andreabrena.eth/z7FsFB78yrtfnCZlkFCd3jz79NP82lOfxcz76oR9FXQ?ref=protein.xyz) - There’s something we could all learn about *community* on [Ikaria](https://www.tiktok.com/t/ZTRsG63CU/?ref=protein.xyz) - The lack of 3rd spaces and the [false promises of ](https://www.tiktok.com/t/ZTRpK2eA9/?ref=protein.xyz)*[community](https://www.tiktok.com/t/ZTRpK2eA9/?ref=protein.xyz)*[ at work](https://www.tiktok.com/t/ZTRpK2eA9/?ref=protein.xyz) **đŸȘ‘ăƒ»design** - We want to live in this [improbable future](https://www.animprobablefuture.com/?ref=protein.xyz) - Love [Good Hood](https://goodhoodstore.com/?ref=protein.xyz)? Live [Good Hood](https://www.instagram.com/p/Cn7RU3mBP3l/?ref=protein.xyz) - A very handy Figma containing all of the [Web3 design principles](https://www.figma.com/proto/G42r3NjZxpBLv1QZ23f4XM/WEB3-DESIGN-PRINCIPLES-%5Bpublic%5D?page-id=822%3A2118&node-id=822%3A2257&viewport=-1207%2C867%2C0.5&scaling=scale-down&starting-point-node-id=822%3A2257&ref=protein.xyz) - [Animizer](https://animizer.net/?ref=protein.xyz) is a complete solution for GIF and APNG creation - [SlowMo](https://www.dezeen.com/2023/01/23/slowmo-app-psychosis-special-projects-nhs/?ref=protein.xyz) is designed to help people with psychosis - [SOOT](https://soot.com/?ref=protein.xyz) makes Pinterest look shite - Decoding your [creative fete](https://www.itsnicethat.com/features/how-to-decode-your-creative-fate-via-wordart-thematic-creative-industry-180123?ref=protein.xyz) **đŸŒ±ăƒ»good-growth** - [Post-growth transition](https://www.sciencedirect.com/science/article/pii/S0921800923000113?ref=protein.xyz), working time reduction, and the question of profits - Activists sue Danone over its [use of plastics](https://www.theguardian.com/environment/2023/jan/10/activists-sue-french-food-firm-danone-plastics-footprint?ref=protein.xyz) - We’re 💚 Reading FC’s new [football strip](https://twitter.com/wblau/status/1619673510271672320?ref=protein.xyz) - More than 90% of rainforest carbon offsets [are worthless](https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe?ref=protein.xyz) - MIT study finds emissions from self-driving cars could be a [big problem](https://www.dezeen.com/2023/01/31/self-driving-cars-emissions-mit-study/?ref=protein.xyz) **đŸ™ƒăƒ»identity** - We’re loving this [short film](https://youtu.be/aacjI2UZGao?ref=protein.xyz) from gal-dem exploring home and heritage - Polyamory isn’t perfect, but [neither is monogamy](https://origin.dazeddigital.com/life-culture/article/58038/1/the-inside-story-of-the-nonmonogamy-boom-backlash-polyamory?ref=protein.xyz) - Sofia Pranteras from Aries and its relationship with [youth culture](https://www.documentjournal.com/2022/11/sofia-pranteras-aries-evolves-hand-in-hand-with-youth-culture/?ref=protein.xyz) - Is it time to rethink [Maslow's Hierarchy of Needs](http://Michael Running Wolf is using AI to reclaim forgotten Native languages)? - [Mymind](https://mymind.com/?ref=protein.xyz) is an extension for your mind and it’s mindblowing - Which [beauty subculture](https://www.dazeddigital.com/beauty/article/56515/1/which-beauty-subculture-will-you-belong-metaverse-future-trend?ref=protein.xyz) will you belong to in the metaverse? - An amazing 1977 clip of Marshall McLuhan talking about [identity in the digital age](https://twitter.com/bfcarlson/status/1609988081825751041?ref=protein.xyz) **đŸ’€ăƒ»lol** - Who knew [eyebombing](https://www.reddit.com/r/eyebombing/?ref=protein.xyz) would bring us so much joy 👀 - Google Calendar, but it shows the [actual cost of each meeting](https://twitter.com/0xgaut/status/1620815168921038850?s=20&t=TBusQjr1PTRiJiGgECheCg&ref=protein.xyz) - In 1996, spending 30 hours a week on the computer made you an ["addict"](https://twitter.com/marty/status/1619713255617990656?s=20&t=XhHH7GmSPSsqUETxVinTew&ref=protein.xyz) - Someone made a machine that only lets you type [LOL if you actually LOL’d](https://twitter.com/lanewinfield/status/1610294277434933249?ref=protein.xyz) đŸ€Ł **đŸ‘ăƒ»misc** - [Trippin 50](https://trippin.world/hub/trippin-50?ref=protein.xyz) is a cultural calendar “for a new world” - Why does every [deli look the same?](https://www.grubstreet.com/2023/01/why-every-shoppy-shop-looks-exactly-the-same.html?ref=protein.xyz) - If you’re looking to kill a couple of hours, hit the [British Culture Archive](https://britishculturearchive.co.uk/archive-galleries/?ref=protein.xyz) - How Noma made [fine dining far worse](https://www.theatlantic.com/ideas/archive/2023/01/noma-copenhagen-fine-dining-unsustainable/672738/?ref=protein.xyz) - [theyrule.net](https://theyrule.net/?ref=protein.xyz) visualizaies the nepotism between board members of US companies - This [Trinix post](https://www.instagram.com/p/CnpN8orBldn/?ref=protein.xyz) is pure vibes ✹ - [Mythologies](https://ra.co/news/78411?ref=protein.xyz) is Daft Punk's Thomas Bangalter new orchestral album **â­•ăƒ»ownership** - [Common Wealth](https://www.common-wealth.co.uk/?ref=protein.xyz) is a think-tank for the future - The internet is shifting [from ads to artifacts](https://zine.zora.co/clicks-vs-collectors-jacob?ref=protein.xyz) **đŸ“–ăƒ»reports** - If there’s one thing to read, it’s Matt Klein’s [2023 META Trending Trends](https://zine.kleinkleinklein.com/p/meta-trends-2023?ref=protein.xyz) - And once you’ve read it, [join the free workshop](https://us02web.zoom.us/webinar/register/4416742184308/WN%5FaUyimfmXQr2rzAJBRDGGfQ?ref=protein.xyz) at 5pm UK time today - It’s Nice That’s [Lazy Report](https://www.itsnicethat.com/features/the-lazy-report-insights-creative-industry-160123?ref=protein.xyz) is definitely talking to us - [Diversity in the Metaverse](https://drive.google.com/file/d/1sJ6YtE9%5FfQQjsLGgX4IVENjfVOy57wY8/view?ref=protein.xyz) report continues the important conversation - [Forefront](https://www.forefront.market/?ref=protein.xyz) coming through with their [Year in Review for Tokenised Communities](https://review.forefront.market/?ref=protein.xyz) **đŸ™Œăƒ»web3** - Will the future of DAOs [be powered by AI?](https://blog.aragon.org/ai-daos-the-future-of-daos-powered-by-artificial-intelligence/?ref=protein.xyz) - Smart contracts are the new [social contracts](https://mirror.xyz/at0x.eth/DZO-OgpN3w-XjGSvh6Br-eE95RQtEAeM2NVws8RtpPk?ref=protein.xyz) - [This](https://www.quorummedia.xyz/auditing-the-social-layer-of-a-dao/?ref=protein.xyz) is a must-read for all you DAO operators out there in web3 - [The Future of DAOs, Part 3](https://sammccarthy.substack.com/p/the-future-of-daos-part-3-the-product) analyzes the role of cultural capital within Web3 “There are two kinds of forecasters: those who don’t know, and those who don’t know they don’t know.” – *John Kenneth Galbraith* **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **sammccarthy.eth#2470, NatalieCrue#1918, Cheeseburger#6734, lomedia#4486, limone#5624, AmirCaten8ted#1874, heyjates#9854, VanKB#2896, benculpin#8988, Southofheaven#5914** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 699 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Mindy Seu on collaboration, community and the Cyberfeminism Index URL: https://www.protein.xyz/40-mindy-seu-on-collaboration-community-a0d/ Last updated: 2024-06-18T20:34:48.000Z For this episode, Kes Inkersole speaks with Mindy Seu, gatherer and editor of the [Cyberfeminism Index](https://cyberfeminismindex.com/?ref=protein.xyz) \- an evolving, collaborative archive of projects working towards cyberfeminist futures dating from 1985-Now đŸ‘Ÿ Mindy is also a professor at Yale School of Art and Rutgers university. We discussed the recent book launch and what the word *Community* means to the Cyberfeminism Index 💚 ### #698 | Diffused Narratives, Dirty Words & Crypto Utopia URL: https://www.protein.xyz/698-diffused-narratives-dirty-words/ Last updated: 2024-05-14T15:25:23.000Z It’s the last Supplement of 2022 
 how did that happen!? Last month, we launched a reader survey to find out more about you, our wonderful readers, and how we can make this newsletter even better. We had over 250 responses and we’re right in the middle of some amazingly insightful follow-up interviews, so keep an eye on our [Twitter](https://twitter.com/protein?ref=protein.xyz) for the full results in a week or so. In the meantime, make sure you get a copy of our [Ownership Report](https://www.proteinagency.com/reports/the-ownership-report?ref=protein.xyz) and help us decide [which Dirty Word we do next](https://twitter.com/protein/status/1598651008141271040?s=20&t=1HJqE6YoHVBoDKvjlakPkw&ref=protein.xyz). Finally, Protein Community will be going into *silent night* mode from 22nd December till 4th January and Protein Supplement will be back again on 3rd February 2023, so wishing you all a restful, happy, and vibey break đŸ’« --- Let’s get on with the links: - What you can and [can’t do](https://www.newyorker.com/culture/infinite-scroll/what-fleeing-twitter-users-will-and-wont-find-on-mastodon?ref=protein.xyz) on [Mastodon](https://mastodon.social/?ref=protein.xyz) aka the new Twitter - A beautiful [A to Z](https://www.newyorker.com/magazine/2022/11/28/climate-change-from-a-to-z?ref=protein.xyz) on climate change - [SODAA](https://sodaa.club/?ref=protein.xyz) is looking for music labels to help with [their first release](https://www.instagram.com/p/Cllf4BgLKMm/?ref=protein.xyz) - 50% of luxury brands will apparently [disappear by 2030](https://jingdaily.com/luxury-brands-disappear-2030-key-risks/?ref=protein.xyz) - FWB on [how to decentralise brand partnerships](https://fwb.mirror.xyz/GTDenJNV-F9ZkloygiloCtoMV0VXkiFMs6RLREz-Z6I?ref=protein.xyz) - How mainstream media [works](https://twitter.com/WokeArchive/status/1598038982474227713?ref=protein.xyz) - [Notion AI](https://www.theverge.com/2022/11/16/23460904/notion-ai-notes-writing-machine-learning?ref=protein.xyz) wants to be your robot scribe and we’re here for it - Looking for a primer on AI? [Look no further](https://docs.google.com/presentation/d/e/2PACX-1vT7rbgWLBmEnBz1s1gu-Vit3EX0nL8wKspIHApSaf-x8EkE%5Fq-j2o7BvlKM4Dym107AaZdOh3Gb3iSq/pub?start=false&loop=false&delayms=3000&slide=id.g8087593328%5F0%5F0&ref=protein.xyz) đŸ€Ż - [Diffused Narratives](https://gradient-journal.net/articles/diffused-narratives?ref=protein.xyz) is an incredible piece on AI in architecture - And how it could be used to connect you to [lost loved ones](https://www.washingtonpost.com/health/2022/11/12/artificial-intelligence-grief/?ref=protein.xyz) - How can we make co-creation in communities [less exhausting?](https://medium.com/together-institute/how-can-we-make-co-creation-in-community-less-exhausting-edd21bd6125e?ref=protein.xyz) - [Jess Sloss](https://twitter.com/thattallguy?ref=protein.xyz) chatting with [Jacob Horne](https://twitter.com/js%5Fhorne?ref=protein.xyz) about [Nouns DAO](https://nouns.wtf/vote?ref=protein.xyz) is [pure gold](https://open.spotify.com/episode/0POY20kDLnHdm4uCY3W3Zc?si=24572be2668b49a2&ref=protein.xyz) - The case against [crypto utopia](https://zine.zora.co/alice-bucknell-blockchain-urbanism?ref=protein.xyz) - What Gen Z really thinks of your [emoji game](https://www.fastcompany.com/90806826/this-is-what-gen-z-thinks-about-their-coworkers-emoji-use?ref=protein.xyz) đŸ€·â€â™€ïž - If there’s one link you should read, it’s this piece on [worldbuilding](https://dirt.substack.com/p/dirt-worldbuilding-pt-1) by Dirt - These are what baby stingrays [look like](https://twitter.com/jimrosecircus1/status/1598329879577206789?ref=protein.xyz) đŸ’« --- **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **samfurness#9198, romcvague#7127, dindindeniz#7788, inga#6987, squid#9826, zhiganov#9725** Until next year, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 698 issues of this newsletter. As already mentioned above, the first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #697 | What does OWNERSHIP mean to you? URL: https://www.protein.xyz/697-what-does-ownership-mean-to-you/ Last updated: 2024-05-14T15:25:23.000Z ## Issue 3 of our Dirty Words series is [here](https://www.proteinagency.com/reports/the-ownership-report/?ref=protein.xyz) 👈 In our latest report, we investigate the contemporary crisis of faith in traditional ownership models and the cultural instigators distributing agency amongst their communities to create meaningful change. Protein Members are invited to a [special launch briefing](https://discord.com/events/796712320565772301/1032229000082378753?ref=protein.xyz) at **4pm UTC on 16th November** and will be the first to receive the report, so if you’re not a member yet you [know what to do](https://www.protein.xyz/apply): [Apply to join here](https://www.protein.xyz/apply) For everyone else, keep an eye on [this page](https://www.proteinagency.com/reports/the-ownership-report?ref=protein.xyz) and make sure you’re signed up to [this list](http://eepurl.com/hiL0MT?ref=protein.xyz) 👀 In other news, remember to RSVP to the [Protein Boat Party](https://discord.gg/3CJ8sxkT?event=1029842162713624686&ref=protein.xyz) to celebrate turning 25 with us this Wednesday, as it’s going to be fun one đŸ€Ș Also, a heads up we’re going to be sending you a **readers survey** next week to understand a bit more about who you lovely people are and how we can make this monthly journey around the internet (even more) awesome ✹ --- OK, this is what our members have been dropping in the Discord this month: - [Compost](https://one.compost.digital/?ref=protein.xyz) is a magazine about the digital commons - [Slow Factory](https://www.instagram.com/theslowfactory/?ref=protein.xyz) is the [Bauhaus of Climate Justice](https://slowfactory.earth/?ref=protein.xyz) and we love it 💚 - Parsons School of Design to start offering [Roblox courses](https://www.theverge.com/2022/11/1/23432605/roblox-parsons-school-of-design-collaboration-metaverse-digital-fashion-class-avatars?ref=protein.xyz) - [Meme Sneakers](https://www.instagram.com/p/CkORCezOwnU/?ref=protein.xyz) are now a thing - Is the future of fashion [biogarments](https://theethicalist.com/future-of-fashion-biogarments-luxury-clothes-alive/?ref=protein.xyz)? - Thredup’s [2022 resale market report](https://www.thredup.com/resale/?ref=protein.xyz) is incredible - Tesco has linked its executive bonuses to [halving food waste by 2025](https://www.grocerygazette.co.uk/2022/10/02/tesco-bonus-food-waste-2025/?ref=protein.xyz) - Did you know about the [Planetary Design Circle Method](https://re-fream.eu/planetary-design-circle-a-holistic-and-strategic-design-tool/?ref=protein.xyz)? - Metalabel on [how culture is made](https://www.metalabel.xyz/magazine/features/how-culture-is-made?ref=protein.xyz) - Protein Agency got a [new website](https://www.proteinagency.com/?ref=protein.xyz) to celebrate it’s new [B Corp status](https://www.bcorporation.net/en-us/find-a-b-corp/company/protein-europe-bv?ref=protein.xyz) - Shutterstock is selling**[ ](https://www.theverge.com/2022/10/25/23422359/shutterstock-ai-generated-art-openai-dall-e-partnership-contributors-fund-reimbursement?ref=protein.xyz)**[AI-generated imagery](https://www.theverge.com/2022/10/25/23422359/shutterstock-ai-generated-art-openai-dall-e-partnership-contributors-fund-reimbursement?ref=protein.xyz) - Twitter is paying [$1 billion in interest ](https://www.theverge.com/2022/11/2/23437120/elon-musk-twitter-product-subscription-verification-revenue-debt-finance?ref=protein.xyz)on their loans - Computer Cowgirls will be at the [Art Blocks Weekender](https://www.instagram.com/p/Ckgxq7VvOBh/?ref=protein.xyz) - Three great primers on tokenomics [here](https://twitter.com/thedefiedge/status/1511737802655903744?ref=protein.xyz), [here](https://medium.com/blockchain-biz/token-econometrics-an-approach-to-designing-tokens-22424417813f?ref=protein.xyz), and [here](https://mirror.xyz/0xF1F144271438B53c38Bc502D804878D7b295e563/i9BZhxKSYdFk9ASs9t9dGMAHDZgHlsNpmUUTrfmDS3Y?ref=protein.xyz) - And some great ideas for [how to improve web3](https://medium.com/crypto-24-7/recent-crypto-ideas-worth-exploring-8ef0fdb7f876?ref=protein.xyz) - How the names of 6,816 complexion products can [reveal bias in beauty](https://pudding.cool/2021/03/foundation-names/?ref=protein.xyz) - Got a Dyson? This is a [game changer 
](https://twitter.com/audgeyaudgey/status/1582852181417373697?ref=protein.xyz) - Here’s what you missed from the [Radar Futurethon](https://twitter.com/Radarxyz/status/1586045007571533824?ref=protein.xyz) - In case you’re wondering, this is how to [recycle a 14-story office tower](https://www.nytimes.com/2022/10/06/headway/office-tower-carbon-emissions-amsterdam.html?ref=protein.xyz) - [RIP Herman Daly](https://twitter.com/KateRaworth/status/1586705313885048832?s=20&t=845h0-SnTQ2YilR9HyaisA&ref=protein.xyz) — author of the 1997 paradigm-changing [Beyond Growth](https://www.goodreads.com/en/book/show/77984.Beyond%5FGrowth?ref=protein.xyz) - Our friends at [Newspeak House](https://newspeak.house/?ref=protein.xyz) have some [amazing events coming up](https://newspeak.house/events?ref=protein.xyz) - We’re loving Jake Advincula’s [Indigenized Internet](https://www.are.na/block/17570071?ref=protein.xyz) - Take ownership of your link data with [Shlink](https://shlink.io/?ref=protein.xyz) - [Valaclava](https://valaclava.com/?ref=protein.xyz) is here for all your “cyber physical NFT clothing” needs - [VeinViewer](https://t.co/3DrdkoBhsN?ref=protein.xyz) helps physicians see your veins - Here are [some tips](https://wepresent.wetransfer.com/stories/stuff-they-dont-tell-you-building-credit-creative-freelancer?ref=protein.xyz) on how to make it as freelance creative - Did you know that November is [Hip Hop history month](https://www.instagram.com/p/CkcBTZILpXY/?ref=protein.xyz)? - The one thing you can’t (yet) do in the metaverse 
 [haptics](https://reallifemag.com/cant-touch-this/?ref=protein.xyz) - What your streetwear brands say [about your music taste](https://blog.chartmetric.com/streetwear-brands-music/?ref=protein.xyz) - Andy Tudhope on [Signature Economies](https://sign.kernel.community/essay?ref=protein.xyz) is worth a read - Does [race and ethnicity](https://psychedelicspotlight.com/how-does-race-and-ethnicity-influence-psychedelic-mental-health-outcomes/?ref=protein.xyz) influence psychedelic mental health outcomes? - Twitter to let you buy and sell NFTs [through tweets](https://decrypt.co/113007/twitter-buy-sell-nfts-tweets-magic-eden-dapper-rarible?ref=protein.xyz) - Andy Mcallister explores the relationship between[ where we live and what we create](https://podcasts.apple.com/gb/podcast/place-time/id1650260658?ref=protein.xyz) - I think we all need more [healing sounds](https://open.spotify.com/episode/4R0M1kyEBRBBbpMHP0KjGu?si=081ae860549940da&ref=protein.xyz) to get us through - Build your own Nouns-style [daily NFT auction](https://nouns.build/?ref=protein.xyz) to fund your next project - Deep Objects new report just dropped and [it’s intense](https://drive.google.com/file/d/1dArAJb%5FeJuhddFk5r5Ead2RdzFf6xKlG/view?usp=sharing&ref=protein.xyz) - Fancying [adopting an Alp](http://www.whatisemerging.com/opinions/sustainability-in-swiss-agriculture-sacred-swiss-cow?ref=protein.xyz)? 🏔 --- **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **MathewK#4975, MyPandaShallFly#3165, Sixiann#3310, emmareads#0080, sunnndayyy#2630, JHennyArt#2106, samfurness#9198** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 697 issues of this newsletter. As already mentioned above, the first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #696 | Me to We to Us URL: https://www.protein.xyz/696-me-to-we-to-us/ Last updated: 2024-05-14T15:25:24.000Z Our friends at [Metalabel](https://www.metalabel.xyz/?ref=protein.xyz) have launched a slick new online magazine called [Public Record](https://www.metalabel.xyz/magazine?ref=protein.xyz) and features a nice piece about Protein by [Austin Robey](https://twitter.com/austinrobey%5F?ref=protein.xyz); it focuses on our “Me to We to Us” journey to be more intentional, collaborative, and community owned. You can read it [here](https://www.metalabel.xyz/magazine/features/protein?ref=protein.xyz). In other news, [Season 4](https://protein.xyz/four?ref=protein.xyz) is well underway after our members [unanimously voting](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth/proposal/0xd8871c04d35c7eea7489b712dac149280bf06dbef616e191dd18981c0ee91bae) in favour of our [very own merge](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth/proposal/0xd8871c04d35c7eea7489b712dac149280bf06dbef616e191dd18981c0ee91bae) — resulting in a flurry of new [paid opportunities](https://discord.gg/bYZXzHjY8y?ref=protein.xyz) and [fun projects](https://discord.gg/smYgV8C9wR?ref=protein.xyz) for our members to [get involved with](https://www.protein.xyz/four). If you’re still unsure about joining other *culturally curious creatives, strategists and founders*, then how would you like to be the first person to get your hands on our [Ownership Report](https://www.instagram.com/p/CdVlCyyFIag/?ref=protein.xyz), as well as attend an exclusive members-only briefing by the [Protein Agency](https://www.proteinagency.com/reports?ref=protein.xyz) team? Yeah, we thought that might do it 
 [Apply to Join](https://www.protein.xyz/apply) ###### Remember: Becoming a Protein member is **free** ✹ Be sure to also listen our latest [Stories of Growth](https://open.spotify.com/show/0A5WLp0kbYreYsidSGt2wy?si=9591d8cc4d9d4550&ref=protein.xyz) episode with [Cherie Hu](https://twitter.com/cheriehu42?ref=protein.xyz) from [Water & Music](https://www.waterandmusic.com/?ref=protein.xyz) and when you’re done with that, catch our Protein Forum discussion on [“What can web2 organisations learn from web3 communities?](https://soundcloud.com/proteincommunity/protein-forum-what-can-web2-organisations-learn-from-web3-communities?ref=protein.xyz)” And finally, if you’re in London, we’re hosting a [Vladimir Put-in butt plug fundraiser](https://www.eventbrite.com/e/the-vladimir-put-in-butt-plug-fundraising-event-tickets-429112245277?ref=protein.xyz) at [Protein Studios](https://www.instagram.com/proteinstudios/?ref=protein.xyz) tonight 👀 --- Right, here’s what our members have been dropping in the Protein Discord this month: - Aphex Twin has launched a [free sound design software](https://gitlab.com/then-try-this/samplebrain?ref=protein.xyz) - The White House reveals an[ AI bill of rights](https://www.washingtonpost.com/politics/2022/10/04/white-house-unveils-ai-bill-rights-call-action-rein-tool/?ref=protein.xyz) - Iain Tait on [giving up control to free up more creativity](https://www.itsnicethat.com/features/machine-learning-are-designers-even-needed-anymore-richard-turley-guest-edit-graphic-design-170822?ref=protein.xyz) and be sure to also read his amazing tribute to adland’s greatest introvert, [Dan Weiden](https://www.instagram.com/p/CjYkfSiKVu0/?ref=protein.xyz) - Pool Suite raises the bar again with their Grand Leisure[ NFT minting experience](https://leisurist.grandleisure.org/?ref=protein.xyz) - Your idea is nothing without [intentional community design](https://twitter.com/MillyTamati/status/1577238406224318464?ref=protein.xyz) - Balenciaga now accepts [crypto](https://www.balenciaga.com/en-gb/new-arrivals/crypto-selection?ref=protein.xyz) and your eldest daughter [is really happy about it](https://twitter.com/hellolanemoore/status/1577525049648713729?s=20&t=Bn8V0tjaVSZMbHLa7doMoA&ref=protein.xyz) - Some great [DAO design tips](https://banklessdao.mirror.xyz/QQA6ZhvHtDefWEAT-SXaHYPYMtHUhshtXX5dY-gv0u8?ref=protein.xyz) from the Bankless crews - Beyond the hype, here are [22 ways that NFTs](https://entrepreneurshandbook.co/the-future-of-nfts-a-visual-exploration-into-the-real-use-cases-948993f4c13a?ref=protein.xyz) could be genuinely useful - The problem with using money for [socially-provided goods](https://www.radicalxchange.org/media/blog/plural-money-socially-provided-goods-and-the-principal-agent-problem/?ref=protein.xyz) - Bruce Willis has sold his image rights to a [deepfake firm](https://collider.com/bruce-willis-sells-rights-to-deepfake-firm-deepcake/?ref=protein.xyz) - [Fairytales of Growth](https://www.youtube.com/watch?v=dQ4cpOKmde8&ref=protein.xyz) is still relevant - Protein Agency is [hiring](https://protein.breezy.hr/?ref=protein.xyz) - How do you grow living systems? [Plant simple seeds](https://subconscious.substack.com/p/simple-seeds) đŸŒ± - David Rutnik on rethinking [ownership, creation, and community](https://mirror.xyz/cold.tombcouncil.eth/mdt3PIw8PZZ21dLA0OlEwb-1Nd3cMAWR5rFwphUiYxE?ref=protein.xyz) - Nike make a robot to [clean and repair your](https://www.inputmag.com/style/nike-robot-sneaker-cleaning-repair-bill?ref=protein.xyz) kicks - We made a [dope lenticular badge](https://www.earlymajority.com/products/them-x-protein-badge?ref=protein.xyz) with our frens at [Early Majority](https://www.earlymajority.com/about?ref=protein.xyz) - How to remodel your brand around a [profitable cultural belief system](https://subpixel.space/entries/life-after-lifestyle/?ref=protein.xyz) - In case you were wondering, your [house plants move 
](https://twitter.com/fastworkers6/status/1578081947070660608?ref=protein.xyz) - New from MIT: [Co-Creation Studio](https://cocreationstudio.mit.edu/?ref=protein.xyz) - Where do we sign up for the [#antigrowthcoalition](https://twitter.com/hashtag/AntiGrowthCoalition?src=hashtag%5Fclick&ref=protein.xyz)? - Cook book for [sustainable and resilient eating](https://grist.org/fix/food-farming/climate-cookbook-sustainable-recipes/?ref=protein.xyz) - This guy is still [selling floppy disks](https://www.businessinsider.com/last-floppy-disk-seller-airlines-still-order-storage-2022-9?ref=protein.xyz) (to the airline industry) đŸ’Ÿ - [CURSOR](https://cursormag.net/?ref=protein.xyz) aims to deepen our understanding of the digital world around us - Struggling with your tokenomics modelling? Check out [Machinations](https://machinations.io/?ref=protein.xyz) - [This is what happens](https://www.vox.com/the-goods/2022/9/11/23340917/launch-house-sexual-assault-web3-community?ref=protein.xyz) when a bunch of tech founders live together - Dreaming in DALL-E about [the future of food](https://thisismold.com/process/dreaming-in-dall-e?ref=protein.xyz) - Starbucks goes onchain with [Odyssey](https://techcrunch.com/2022/09/12/starbucks-unveils-its-blockchain-based-loyalty-platform-and-nft-community-starbucks-odyssey/?guccounter=1&ref=protein.xyz) - [Okuda Hiroko](https://www.nippon.com/en/japan-topics/g02027/?ref=protein.xyz) is who you can thank for reagge’s [“Sleng Teng” riddim](https://www.youtube.com/watch?v=Wjw7m-BKmQ8&ref=protein.xyz) - This charity invented a show that can [grow up to five sizes](https://twitter.com/fastworkers6/status/1574190480018984960?s=20&t=vmBWpT8EHfIufUcdpUS--A&ref=protein.xyz) - And Allbirds is making shoes [from citrus peels and rice](https://www.inputmag.com/style/allbirds-plant-pacer-release-date-plant-based-citrus-peels-rice?ref=protein.xyz) - If there’s one thing to watch this month, it’s Jack Self on [The Ownership Loop](https://www.youtube.com/watch?v=ud3lkGg-KQ8&ref=protein.xyz) - Wind turbine blades[ → gummy bears](https://www.theguardian.com/environment/2022/aug/23/wind-turbine-blades-could-recycled-gummy-bears-scientists?ref=protein.xyz) đŸ» --- **THANKS** We [give 200 $PRTN ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **MathewK#4975, MyPandaShallFly#3165, Sixiann#3310, emmareads#0080, sunnndayyy#2630, JHennyArt#2106, samfurness#9198** Until next month, your friends at [Protein](https://protein.xyz/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 696 issues of this newsletter. As already mentioned above, the first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/XMjJs3W5tR?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Cherie Hu on Water & Music's journey through web3 URL: https://www.protein.xyz/39-cherie-hu-on-water-and-musics-c98/ Last updated: 2024-06-18T20:35:06.000Z For this episode, Kes chats with Cherie Hu, founder and publisher of [Water & Music](https://www.instagram.com/water%5Fand%5Fmusic/?ref=protein.xyz) \- a paid newsletter and research DAO building the innovator's guide to the music business 🔊 We discuss Cherie's move into web3 and the experience of running a decentralised research report... ### #695 | 25 years young ... URL: https://www.protein.xyz/695-25-years-young/ Last updated: 2026-10-16T08:57:08.000Z Yep, we turn 25 this month. The Protein Supplement has always marked the beginning of the Protein story. Sent to 17 people on the 17th of September 1997, it aimed to distil what’s happening at the intersection of culture and technology (still our two loves) into a concise and accessible digest. Not a lot has really changed since then, other than the [ASCII formatting](https://protein.substack.com/p/281-protein-store-in-bristol-muslim), our added focus on [*Good Growth*](https://protein.mirror.xyz/O7PPbxREjCGKaYseCBssPYf9T-Kv8NwlsP3pDN1Kc5k?ref=protein.xyz)*,* and we now have a few more readers. Instead of cramming this issue with our favourite moments, we’re going to be announcing a series of celebrations over the next few months 
 starting with a party for all our members at [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch✹ So, be sure to follow our [Twitter](https://twitter.com/protein?ref=protein.xyz) and [Insta](https://www.instagram.com/protein/?ref=protein.xyz) for updates, and if haven’t already: [Apply to Join](https://www.protein.xyz/apply) In Community news, we’ve just successfully wrapped up [Season 3](https://protein.mirror.xyz/n2wmnpR%5FqDCKAsH9knzmaf9llwuj69X86SBqjkATFbk?ref=protein.xyz) and now going into a two-week *Intermission* to prepare for what already feels like an eventful Season 4\. And following our [roundtables](https://protein.mirror.xyz/G2IT-YlNorNLuhQz2dpBDqGLXua8LON6KtfV7weITb0?ref=protein.xyz) and research process, we’ve finished v1 of the [Good Growth Playbook](https://www.notion.so/proteincommunity/Good-Growth-Playbook-dc514349b0604a78b4b2259baa271b1c?ref=protein.xyz), so would love to get [your feedback](https://discord.gg/NQ2qgub9?ref=protein.xyz) before we launch it into the world 💚 --- OK, let’s get on with the links 
 - Want to listen to your plants? You now can with[ PlantWave](https://www.plantwave.com/blog/how-can-i-listen-to-my-plants?ref=protein.xyz) - Some excellent reading on [Social Rules for DAOs](https://alisha.mirror.xyz/BIymDSUSm%5FDi9kS1MafI4ct7IWXPd1LVlgYM2C9A-qc?ref=protein.xyz) - [Regens Unite](https://blocksurvey.io/survey/1Ggzp7fZ2i2LFTx6rKZMHo1uQit9S52Wqv/369d2343-9c9c-466e-8d75-bfc28e37fcbd/r/o?ref=protein.xyz) is happening in Berlin next week đŸŒ± - Upgrade your inner technology with the[ Spiritual Incubator](https://mirror.xyz/0x081Bc58a9538b1313e93F6bBC6119Ac6434FbE05/aGlpoqrRFaQiC9jL-QBcFIA2QZZdfOIRBIoxlkW27Ws?ref=protein.xyz) - [Petit Pli](https://www.youtube.com/watch?v=xovKuaMl8LM&ref=protein.xyz) are making clothes that grow with your kids - Can a DAO build a successful[ city?](https://www.youtube.com/watch?v=zTStDvUtQWc&ref=protein.xyz) - Struggling with your DAO compensation models? [Read this](https://mirror.xyz/mikey333.eth/uhHkeUxAER3Vh2agaiZOgO26-VC-ZdlNRKxFC7ht4GQ?ref=protein.xyz) - [Superfluidity](https://mirror.xyz/penryn.eth/OzAeNfXLkjonKs-GK881HAP-kkze05n2GvbtPZwU5ms?ref=protein.xyz) is an “anti-framework” for getting shit done - FWB has created a[ census](https://fwb.mirror.xyz/1-n3WaN%5FBBM7n3wVhY2HhI5UnIWhuKVcttuv-X6Njko?s=08&ref=protein.xyz) to help them understand why they exist - [VR or psychedelics? ](https://www.technologyreview.com/2022/08/06/1056727/vr-virtual-reality-psychedelics-transcendence/?ref=protein.xyz)Scientists say there’s no difference - Will [BeReal](https://i-d.vice.com/en%5Fuk/article/jgpmwp/bereal-app-trend?ref=protein.xyz) really save us from ourselves 
 - Or are you really just looking for a [meme-based dating app](https://www.schmoozedating.com/?ref=protein.xyz)? - How [house music](https://andscape.com/features/house-music-renaissance-beyonce/?ref=protein.xyz) became the soundtrack to Summer ‘22 - How to measure the [health and happiness](https://rndao.mirror.xyz/F-SMj6p%5FjdYvrMMkR1d9Hd6YbEg39qItTKfjo-zkgqM?ref=protein.xyz) of your DAO - [Impact/100](https://www.norrsken.org/impact100?ref=protein.xyz) is looking to become the [Nobel prize for impact](https://techcrunch.com/2022/08/15/klarna-founder-to-launch-new-nobel-prize-for-impact/?ref=protein.xyz) - The music industry is finally understanding what to do with [music NFTs](https://medium.com/rc3-academy/music-industry-gets-a-revamp-thanks-to-the-pandemic-e1b728b2ac2a?ref=protein.xyz) - [Reka](https://twitter.com/reka%5Feth?ref=protein.xyz) and [Jihad](https://twitter.com/jaesmail?ref=protein.xyz) on [platformless communities](https://forefront.market/blog/platformless-quests?ref=protein.xyz) - [Greenwashing Certified](https://garden3d.substack.com/p/greenwashing-certified) \- an essay on corporate sustainability's shortcomings - A great primer on [on-chain identity](https://mirror.xyz/0xF1F144271438B53c38Bc502D804878D7b295e563/gAFXfDoVrYb9oJxdYvq-OS0iV0TEYRhAeLNKVwgy-zQ?ref=protein.xyz) - The NFT creator royalty debate [rages on](https://nftnow.com/features/nft-community-is-split-over-creator-royalties/?ref=protein.xyz) - Holly Herndon’s new project, [Spawning](https://twitter.com/hollyherndon/status/1558916579294953473?ref=protein.xyz), helps artists navigate our AI era - [Komorebi](https://medium.com/komorebi-collective/reflecting-on-a-year-of-komorebi-dao-8addfd6117cf?ref=protein.xyz) is a DAO for female and non-binary crypto founders - Looking for a global atlas of psychedelic research? [Look no further](https://atlasofpsychedelicresearch.com/?ref=protein.xyz) - An even more inconvenient truth about [carbon offsetting](https://features.propublica.org/brazil-carbon-offsets/inconvenient-truth-carbon-credits-dont-work-deforestation-redd-acre-cambodia/?ref=protein.xyz) - An excellent read on [Internet-Native Organizations](https://forefront.market/blog/internet-native-organizations?ref=protein.xyz) by [Scott Moore](https://twitter.com/notscottmoore?ref=protein.xyz) and [Max Kanter](https://twitter.com/publicmaxwell?ref=protein.xyz) - a16z’s guide for [navigating downturns](https://a16zcrypto.com/treasury-management-guide/?ref=protein.xyz) - [Pact DAO](https://cryptogood.substack.com/p/pact-dao-building-hyper-local-city) is building an NYC-based DAO for mutual aid - Can [ReFi save the world](https://beincrypto.com/refi-saving-world-web3-easier-think/?ref=protein.xyz)? - How Netflix is using NFTs and why [TV may never be the same](https://nftnow.com/culture/netflix-is-using-nfts-to-harvest-engagement-data-and-tv-may-never-be-the-same/?ref=protein.xyz) - Orca protocol on [scaling trust in DAOs](https://orca.mirror.xyz/T70CmuhX95ubkw%5FJHOxSEy8d%5FEFeYXgtJnF13mPtaZE?utm%5Fsource=substack&utm%5Fmedium=email) - A nice guide to [creating cozy online spaces](https://folklore.mirror.xyz/XpbUZ9WD9lfuXhfo6QpAWTCKnRdruj2SBq0nAbbEAzY?ref=protein.xyz) - [Nowadaysonearth](https://www.instagram.com/nowadaysonearth/?ref=protein.xyz) are seeking to rebalance our contact with tech and nature in this digital age - [Googless](https://www.googless.xyz/googless?ref=protein.xyz) lets you experience the internet without Google 😎 --- **THANKS** We [give 200 $PRTN ](https://substack.com/redirect/53f2d67a-0a45-459d-8181-ac4d727e8dff?u=16817328&ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **☻alice☻#2421, raghavkumar#8478, MathewK#4975, lostwithliv#7743, Onkxr#3583, GAOA#0788, rosspeili#0100, maxine23#6910, JHennyArt#2106** Until next month, your friends at [Protein](https://substack.com/redirect/2fa46089-b7ca-4ae8-a57a-eacc58311996?u=16817328&ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 695 issues of this newsletter. As already mentioned above, the first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distil what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Molly Dickson on DAO activism and fighting for abortion rights URL: https://www.protein.xyz/38-molly-dickson-on-dao-activism-7fb/ Last updated: 2024-06-18T20:35:28.000Z For this episode, we had the absolute pleasure of speaking with [Molly Dickson](https://www.instagram.com/savemolly/?ref=protein.xyz), Founder of [COWGIRLDAO](https://www.computercowgirls.io/?ref=protein.xyz), who have bought a whole new light to DAO activism in their incredible fight to support and raise funds for abortion access in the US ❀ The female-led DAO delivers a f\*\*k you to the system covered in cowgirl get-up and glitter ✹ ### #694 | COWGIRLDAO, Radical Friends & Pure Esctasy ꩜ URL: https://www.protein.xyz/694-cowgirldao-radical-friends-and/ Last updated: 2024-05-14T15:25:25.000Z We hope that you’re all enjoying your *holiDAOs* 😎 We’ve been busy sharing our [100 Days a DAO](https://twitter.com/protein/status/1544989443458736128?s=20&t=I0ZJgzQbFhc-2B7cNN%5FF%5Fw&ref=protein.xyz) in Barcelona and meeting some of our members & friends in Paris for the first of our *[Good Growth Round Table](https://twitter.com/protein/status/1550135405193973761?s=20&t=I0ZJgzQbFhc-2B7cNN%5FF%5Fw&ref=protein.xyz) \-* you can read the juicy write-up [here](https://proteincommunity.notion.site/GG-Roundtable-notes-28a6bab05320441aa3aba5583989c22e?ref=protein.xyz) 👀 We also asked your motivations for buying a [Protein NFT](https://twitter.com/protein/status/1552778019810545664?ref=protein.xyz) 💚 and our very own[ Kes](https://twitter.com/kesinkersole?ref=protein.xyz) spoke to [Molly Dickson](https://twitter.com/savemolly?ref=protein.xyz), founder of female-led [COWGIRLDAO](https://www.computercowgirls.io/?ref=protein.xyz), about the social impact of DAOs and their incredible fight for abortion rights in the US đŸ€ âœš You can listen back to the episode [here](https://twitter.com/i/spaces/1mrGmakQELLGy?s=20&ref=protein.xyz)👂and make sure you follow [our Twitter](https://twitter.com/protein?ref=protein.xyz) for future updates. Calling all LDN members 🇬🇧 free you calendars on Tuesday 16th August, as we’re hosting a long overdue IRL meetup at [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. You can RSVP [here](https://discord.gg/uHteHsG5?event=1004736678814027836&ref=protein.xyz) đŸ’« and we can’t wait to see you! Finally, next month is a bit of a landmark for us, but more on that then 
 --- OK, let’s get on with the links 
 - Cryptohun3y on [decentralized media in web3 is not what you think it is](https://cryptohun3y.substack.com/p/decentralized-media-in-web3-is-not?utm%5Fsource=substack&utm%5Fmedium=email) (PM) - Another excellent[ report on crypto philanthropy](https://otherinter.net/research/crypto-philanthropy/?ref=protein.xyz) from The Other Internet - [Radical Friends](http://torquetorque.net/publications/radical-friends/?ref=protein.xyz) is a new book exploring DAOs in the art world - [The Gu1de](https://mirror.xyz/jhennyart.eth/SXur79mvxZczP9zSI%5FQt2NHXncEOj04qL5gZ5IzWS3Q?ref=protein.xyz) is for artists & creators to better understand smart contracts (PM) - [Non-Fungible Territory](https://www.youtube.com/watch?v=HlVD4qmowqI&ref=protein.xyz) is a NFT Short Film from [Nemus](https://app.nemus.earth/home?ref=protein.xyz) - [Cabin](https://www.creatorcabins.com/?ref=protein.xyz) & [Montaia](http://montaia.com/?ref=protein.xyz) present [Summer in the Sierras](https://creators.mirror.xyz/kzkUikiC1GT2PrzH3ymzto5uiiI775kOzfysZ8LSeSE?ref=protein.xyz) - A worthwhile read on if B Corp really signals a force for good or just [less bad](https://www.pioneerspost.com/news-views/20220728/does-b-corp-status-really-signal-force-good-or-just-force-less-bad?ref=protein.xyz)? - [Navigating the self + the body on the internet](https://www.instagram.com/p/CgwRWxru108/?ref=protein.xyz) from [AIxDesignCo](https://twitter.com/aixdesignco?ref=protein.xyz) - What can [web1 teach web3](https://www.rightclicksave.com/article/what-can-web1-teach-web3?ref=protein.xyz)? - [CARBON](https://zine.zora.co/carbon-metazine?ref=protein.xyz) is the new metaverse fashion zine from [Jamie Reid](https://twitter.com/jamieandrewreid?ref=protein.xyz) and [Ben Ditto](https://www.instagram.com/ben%5Fditto/?ref=protein.xyz) - Caryn shares her experience of being [interviewed for a web3 role](https://twitter.com/0xCaryn/status/1549076535474364422?ref=protein.xyz) (PM) - [Don’t Pay UK](https://dontpay.uk/?ref=protein.xyz) is a resistance movement against the cost of living crisis in the UK - get involved now! - How [degrowth will save the world](https://open.spotify.com/episode/7rurlMXSZMB5VlholLMNpD?ref=protein.xyz) with Jason Hickel - A very helpful matrix on how to [legally structure your DAO](https://daos.paradigm.xyz/?ref=protein.xyz) - James Bridle talking about the future is [worth a listen](https://soundcloud.com/strp-festival/strp-heres-to-the-future-with-james-bridle?ref=protein.xyz) - What is a DAO community and [when is it healthy?](https://drive.google.com/file/d/1s8rl5zPpBK4xkFIMOyzUDKVuvdC-HpHR/view?ref=protein.xyz) - Reddit is launching a [NFT avatar marketplace](https://techcrunch.com/2022/07/07/reddit-is-launching-a-new-nft-avatar-marketplace/?ref=protein.xyz) - [Memestrilism](https://www.youtube.com/watch?v=HMJjjJhpYKI&ref=protein.xyz) is the digitisation of minstrelsy - [ThursDAO](https://cryptoslate.com/thursdao-londons-crypto-co-working-hub/?ref=protein.xyz) is London’s crypto co-working hub - So, where do NFTs [go from here](https://twitter.com/chriscantino/status/1542930648750608387?s=21&t=F8dVvB9h0uinQm7gAC41Og&ref=protein.xyz)? - A beautiful new impact report from [Pangaia](https://impact-report.pangaia.com/?ref=protein.xyz) đŸŒ± - [SOS Fund](https://www.collaborativefund.com/blog/collab-sos-a-new-fund-and-a-call-to-action/?ref=protein.xyz) is a new $200M climate fund from [Craig Shapiro](https://twitter.com/cshapiro?ref=protein.xyz) - [Weaving Trust](https://designworks.mirror.xyz/EGJmrb-TsCsDP2C6EJelomVfvPFJS5sjZSMQgvPjwd4?ref=protein.xyz): brief journey into self-discovering networks - [Polyformer](https://www.dezeen.com/2022/05/26/polyformer-reiten-cheng-recycling-machine-design/?ref=protein.xyz) is an open-source machine that recycles plastic bottles into 3D printing filament - Vitalik Buterin on [what he thinks about network states](https://vitalik.ca/general/2022/07/13/networkstates.html?ref=protein.xyz) - What DAOs can learn from Rainbow, a 50 year old [Decentralized Autonomous Gathering](https://mirror.xyz/syntonikka.eth/ZNULaOS3w8m4miIN1TMB9pKI0l6XeWsbEX%5FyOEXA7KE?ref=protein.xyz) - DAO Directory for [land based projects](https://commonsengine.notion.site/Land-based-DAO-Directory-48757fe0b980416095a662378116a9b5?ref=protein.xyz) - Could this be the world’s first [MDMA shop](https://theface.com/society/inside-the-worlds-first-mdma-shop-the-netherlands-drugs-society-life?utm%5Fsource=PSFK+Newsletter&utm%5Fcampaign=f9cf02b71d-EMAIL%5FCAMPAIGN%5F2021%5F07%5F13%5F01%5F52%5FCOPY%5F01&utm%5Fmedium=email&utm%5Fterm=0%5F16a14e1b11-f9cf02b71d-427014255&mc%5Fcid=f9cf02b71d&mc%5Feid=1fc75c2f0b)? đŸ˜”â€đŸ’« --- **THANKS** We [give 200 $PRTN ](https://substack.com/redirect/53f2d67a-0a45-459d-8181-ac4d727e8dff?u=16817328&ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **jackiedaytona#7389, ☻alice☻#2421, lostwithliv#7743, MelđŸ€#4350, hashbrown#5836, shradz#7097, Syntonikka#6188, CarynTan#0040, maxine23#6910, Andrea Brena#6950, MathewK#4975 x2, letfrz#1159, Gilad Peled#6772** Until next month, your friends at [Protein](https://substack.com/redirect/2fa46089-b7ca-4ae8-a57a-eacc58311996?u=16817328&ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 694 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). Thanks for reading Protein Supplement! Subscribe for free to receive new posts and support my work. ### #693 | Keep Abortion Legal, Jessi Baker & MDMA Chewies URL: https://www.protein.xyz/693-keep-abortion-legal-jessi-baker/ Last updated: 2024-05-14T15:25:25.000Z On Friday 24th June, the United States Supreme Court voted to overturn *[Roe v Wade](https://en.wikipedia.org/wiki/Roe%5Fv.%5FWade?ref=protein.xyz)*, the landmark ruling that granted people the constitutional right to an abortion for the past 50 years. The decision serves as the official catalyst for abortion “trigger bans,” an automatic set of laws that have made abortion immediately illegal in the states that have voted to enact them over the years. Abortion is now currently banned in Alabama, Arkansas, Kentucky, Missouri, Oklahoma, and South Dakota while still under the direct threat of a ban or severe restrictions in at least another 24 other states. Access to abortion is threatened in more than half of the United States. At Protein, we believe that *abortion is a fundamental aspect of reproductive healthcare* and safe, secure access to abortion is necessary for all. We’ve compiled an open list of resources for our members to join the fight to keep abortion legal in the United States. You can [find it here](https://docs.google.com/document/d/1DPaqcD1oNR4viyUM2ueEWnAX1nrWoPuUO0G6Qp8NQg0/edit?ref=protein.xyz) 💕 In other news, we welcomed 80 new members to the Protein Community this week with our new NFT [Season Passes](https://twitter.com/protein/status/1539616421839241219?ref=protein.xyz). They’re just completing their 8-day [onboarding journey](https://protein.mirror.xyz/0pMRALB0Y-mYX7%5FiwfESFO539uiylAlhR3xu0-7c6vE?ref=protein.xyz) under the careful stewardship of [Deniz](https://twitter.com/dindindeniz?ref=protein.xyz), our community lead; so if you’d like to join the next cohort and help build our*[Good Growth Goals](https://protein.mirror.xyz/n2wmnpR%5FqDCKAsH9knzmaf9llwuj69X86SBqjkATFbk?ref=protein.xyz)*: [Apply Now!](https://www.protein.xyz/) --- OK, let’s get on with the links 
 - [Ryder Rip’s documentary](https://www.youtube.com/watch?v=XpH3O6mnZvw&ref=protein.xyz) on the racist references in Bored Apes Yacht Club is [mind-blowing](https://gordongoner.com/?ref=protein.xyz) đŸ€Ż - Finally, radio signals have been detected in [another galaxy](https://www.breezyscroll.com/science/radio-signal-coming-from-another-galaxy-detected-by-scientists/?ref=protein.xyz) - If there’s one thing you should listen to, it’s [Jessi Baker](https://open.spotify.com/episode/5yCiDBDhkcrJFfgP1ro8ow?ref=protein.xyz) from [Provenance](https://www.provenance.org/?ref=protein.xyz) on the [Protein Podcast](https://open.spotify.com/show/0A5WLp0kbYreYsidSGt2wy?ref=protein.xyz) (hosted by our boy [Gus](https://twitter.com/GoldenGus?ref=protein.xyz)) - Gucci’s [guide to web3](https://hyperesearch.docsend.com/view/tgdfjcy9b6pfhxnm?ref=protein.xyz) - How to [make great soil](https://youtu.be/ErMHR6Mc4Bk?ref=protein.xyz) 🐛 - Unimaginable DALL-E [sneaker collabs](http://“%28artist%29, %28brand%29 sneakers, digital art, product photography”) - [W3ST](https://en.w3st.xyz/?ref=protein.xyz) is “cloud first, land next” - How we can do better with our relationship with [wildlife](https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/conl.12886?ref=protein.xyz)? - What does the metaverse [smell like?](https://www.voguebusiness.com/technology/a-perfume-in-the-metaverse-byredo-and-rtftk-bet-on-visual-aura?ref=protein.xyz) - [Buy my Cancer](https://www.buymycancer.org/?ref=protein.xyz) is brilliant - Neal Stephenson is building [Snow Crash](https://decrypt.co/102646/snow-crash-author-neal-stephenson-is-building-a-free-metaverse-called-lamina1?ref=protein.xyz) - We’re loving Tom Sachs’ [Rocket Factory](https://medium.com/@tsrocketfactory/tom-sachs-rocket-factory-5f6bdf22da2?ref=protein.xyz) - Some excellent [weekend reading](https://osf.io/2wg6s?view%5Fonly=709f1f87528943a4b27de2b5eb0f9eef&ref=protein.xyz) from our favourite web3 academic - In case you missed it, Zalando bought [High Snobiety](https://corporate.zalando.com/en/newsroom/news-stories/zalando-acquires-majority-stake-highsnobiety-bringing-together-content-and?ref=protein.xyz) - So make sure you download [all their reports](https://mailchi.mp/highsnobiety.com/whitepaper-download?ref=protein.xyz) before they remove them - [Wild Card](https://www.wildcard.land/?ref=protein.xyz) is trying to rewild the UK, one Royal park and Church at a time - Everything you need to know about Soulbound NFTs [here](https://thecryptospace.substack.com/p/soulbound) and [here](https://open.spotify.com/episode/0lSsRqJMREZlWCGhZWNSmL?go=1&sp%5Fcid=5adcad9c7cce2e5cfe04e6b61a9f3c5b&utm%5Fsource=embed%5Fplayer%5Fp&utm%5Fmedium=desktop&nd=1) - Do you have a [sea allotment](https://www.theguardian.com/environment/2022/jun/25/denmark-sea-allotments-rise?ref=protein.xyz)? - [COWGIRLDAO](https://www.computercowgirls.io/?ref=protein.xyz) is raising $3m to [support reproductive rights](https://nftevening.com/cowgirldao-donate-3m-of-nft-sales-to-support-reproductive-rights/?ref=protein.xyz) - Shopify is getting into the [token gating game](https://twitter.com/Shopify/status/1539610296200974338?ref=protein.xyz) - Essential reading on [game governance structures](https://metaportal.substack.com/p/game-governance-structures) - How to go [full-time crypto](https://newsletter.banklesshq.com/p/hire-job-career-crypto?ref=protein.xyz) - WTF is going on with the [Radioshack Twitter](https://twitter.com/RadioShack?ref=protein.xyz)? (NSFW) - Here’s a link to some [beautiful musical furniture](https://hackaday.com/2022/06/18/doodlestation-is-beautifully-musical-furniture/?ref=protein.xyz) - [Period DAO](https://twitter.com/perioddao?ref=protein.xyz) is heređŸ©ž - How the [Amapiano sound](https://www.beatportal.com/features/how-amapiano-conquered-the-world/?ref=protein.xyz) is conquering the world - Don’t swipe, [write](https://www.theguardian.com/world/2022/jun/21/dont-swipe-write-japanese-city-encourages-daters-to-send-love-letters?ref=protein.xyz) - Tony Lashley on [curatorial governance](https://www.refractionfestival.com/editorial/an-interview-with-tony-lashley?ref=protein.xyz) - [Degen Events](https://www.degen.events/?ref=protein.xyz) is all your guide to web3 meetups - [MDMA-like chewies](https://kaempathogenics.com/products/kanna-chews?ref=protein.xyz) anyone? --- #### **THANKS** We [give 200 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**[ ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **AmirCaten8ted, ☻alice☻, nicolapeters, hashbrown, julesrules, sallytomato, JHennyArt, emmareads, heyjates & lostwithliv** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 693 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Jessi Baker on increasing sustainability through blockchain URL: https://www.protein.xyz/37-jessi-baker-on-increasing-sustainability-63d/ Last updated: 2024-06-18T20:35:42.000Z For this episode, we're spotlighting [Jessie Baker](https://twitter.com/jessibaker?ref=protein.xyz), MBE, Founder of [Provenance](https://www.provenance.org/?ref=protein.xyz), a global leader in sustainable marketing technology, where citizens drive progress through purchase. This was recorded live on the [Protein Twitter](https://twitter.com/protein?ref=protein.xyz), so make sure you follow our socials or visit [protein.xyz](https://protein.xyz/?ref=protein.xyz) for all our other upcoming events. ### #692 | Season 3, Joy Howard & Lonely Apes URL: https://www.protein.xyz/692-season-3-joy-howard-and-lonely/ Last updated: 2026-10-16T08:57:41.000Z It certainly feels like we’re in a [transformative phase](https://twitter.com/chaserchapman/status/1526952969664593921?s=20&t=ML8Fmld5rCAI5irJuvX03Q&ref=protein.xyz) of web3 right now — making it the perfect time for disparate ingredients to catalyse into life — whilst recognising any successful evolution is based on an ability to self-organise and responsiveness to change. For the [Protein Community](https://www.protein.xyz/), our [first](https://protein.mirror.xyz/7ULWjCmZWMSVxLLj5sjEtZTbfSt9TYsivabpIh1%5F6ek?ref=protein.xyz) [two](https://mirror.xyz/dashboard/edit/O7PPbxREjCGKaYseCBssPYf9T-Kv8NwlsP3pDN1Kc5k?ref=protein.xyz) seasons have shown we have a highly capable and creative community that cares deeply about [using web3 for good](https://protein.mirror.xyz/gpPsKd38-GDlGtOLdXxzYjV%5FFsdaQPY4q4wydfKJCu4?ref=protein.xyz); a global network of kickass experts whose combined force [knows no bounds](https://twitter.com/peenpoontweets/status/1531380649608740866?s=20&t=xzdjkKxrmIgWdY9PnCWTlA&ref=protein.xyz); a forward-looking set of investors who see the opportunity and a [$PRTN token](https://etherscan.io/token/0xfec2fa7edd428171103e8f81911af5be9d31eeba?ref=protein.xyz) that powers our internal economy and[gives ownership to our members](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth/proposal/0x520f6bb86146e0d9f561b6a54f3108247cd613e51b9e067f6c30af85df6e39a7)**.** So, for our Season 3, we’re moving from theory into practice to begin building *Good Growth* đŸŒ± [Tell me more ...](https://mirror.xyz/dashboard/edit/n2wmnpR%5FqDCKAsH9knzmaf9llwuj69X86SBqjkATFbk?ref=protein.xyz) It’s the first Friday of the month, so that can only mean one thing 
 --- - If it was ever in doubt, [Joy Howard is badass](https://anchor.fm/storiesofgrowth/episodes/36---Joy-Howard-e1jeu9v?ref=protein.xyz) (make sure you listen to the end) - Meet the world’s first [synth-nerd supergroup](https://www.youtube.com/watch?v=wx2q5GjOlvshttps://www.youtube.com/watch?v=wx2q5GjOlvs&ref=protein.xyz) - Wait, there are [NFTs hidden](https://www.creativebloq.com/news/netflix-nft??ref=protein.xyz) in Netflix's latest hit series? - Aydelotte Foundation on an [alternative to education institutions](https://aydelotte.swarthmore.edu/publications/on-alternative-institutions/?ref=protein.xyz) - A worthwhile read on NFTs and the risk of [perpetual colonialism](https://www.rightclicksave.com/article/nfts-and-the-risk-of-perpetual-colonialism?ref=protein.xyz) - Some summer [cabin goals 
](https://design-milk.com/a-tiny-a-frame-cabin?ref=protein.xyz) - [Rosie Sherry](https://twitter.com/rosiesherry?ref=protein.xyz) on the [community engagement trap](https://rosie.land/posts/the-community-engagement-trap/?ref=protein.xyz) - The [2022 State of Crypto Report](https://a16zcrypto.com/state-of-crypto-report-a16z-2022/?ref=protein.xyz) for a16z is the one thing to read this month - As is this analysis of NFT collections [based on profitability](https://twitter.com/spicyest%5Fnft/status/1527363740538392577?s=21&t=6nBYnnHbRS3duz0tEPghKg&ref=protein.xyz) - Mirror has launched [Writing NFTs](https://dev.mirror.xyz/5gt60vKFJZ%5FtR1BjoJ7-Y0sNw7REebStHjzFU5x73J0?w&ref=protein.xyz) - Bella Hadid is [cloning herself](https://twitter.com/cybellaxyz/status/1531592247262826496?s=20&t=Kh0cAhtDqNt1o0SL9T6JeQ&ref=protein.xyz) - [Food + Fashion](https://chefclub.substack.com/p/en-food-fashion-home-bar-nft-mania?s=r) go hand in hand đŸ€ - Precog are doing an Issue #6 [launch event](https://www.instagram.com/p/CeEkQd7lT8s/?ref=protein.xyz) in Brooklyn - [MX](https://bootcamp.uxdesign.cc/web3-mx-is-the-new-ux-1aac31ed2ad4?ref=protein.xyz) is the new UX - Gucci goes deeper into [gaming](https://esportsinsider.com/2022/05/faceit-gucci-gaming-academy/?ref=protein.xyz) - [Everything Everywhere All At Once](https://www.youtube.com/watch?v=wxN1T1uxQ2g&ref=protein.xyz) looks epic, has anyone watched it yet - Instagram is in its [flop era](https://play.acast.com/s/the-polyester-podcast/the-sleepover-club-instagram-is-in-its-flop-era?ref=protein.xyz) - The story behind the [Indexed Finance hack](https://archive.ph/iNIOh?ref=protein.xyz) - First [ustwo](https://www.ustwo.com/employee-owned/?ref=protein.xyz), then [Good](https://twitter.com/goodagencyldn/status/1531275193594806273?s=20&t=qzDDiWk8wlINOCe1w71QDA&ref=protein.xyz), is this the start of an [ownership model](https://interconnected.org/home/2022/05/12/inversion?ref=protein.xyz) for agencies? - Web3 decentralisation is focusing on [the wrong question](https://www.wired.com/story/web3-blockchain-decentralization-governance/?ref=protein.xyz) - [1kx](https://twitter.com/1kxNetwork?ref=protein.xyz) on [virtual beings](https://medium.com/1kxnetwork/virtual-beings-51606c041acf?ref=protein.xyz) - Do we need a United Nations for [social DAOs](https://creators.mirror.xyz/VJXOonMFM0Z2zQTXE9Pvm-JT3JjngoXrpuxlkNbuCF4?ref=protein.xyz)? - [Lowtech Magazine](https://solar.lowtechmagazine.com/index3.html?ref=protein.xyz) runs on solar power 🌞 - channel.xyz have released their [new roadmap](https://www.channel.xyz/about?ref=protein.xyz) - A long, but incredibly informative report on [designing token economies](https://www.notboring.co/p/designing-token-economies?ref=protein.xyz) - Google levels up Maps with [Immersive View](https://blog.google/products/maps/three-maps-updates-io-2022/?ref=protein.xyz) - Communities aren’t buckets, [they’re clouds](https://station.mirror.xyz/lvyRQCl5V6io0WktzU%5FE48Q1vKFtzDPUfjrNc0QzQtU?ref=protein.xyz) - [VUCA](https://www.quorumnewsletter.xyz/its-a-vuca-world-were-just-living-in-it/?ref=protein.xyz) is a new way to evaluate your DAO - Apple, Microsoft, and Google are teaming up to [eliminate passwords](https://www.inputmag.com/tech/apple-microsoft-google-password-standards?ref=protein.xyz) - Can we create a [moral metaverse](https://www.theguardian.com/technology/2022/may/14/can-we-create-a-moral-metaverse?ref=protein.xyz)? - [Our Time on Earth](https://www.barbican.org.uk/whats-on/2022/event/our-time-on-earth?ref=protein.xyz) is worth visiting at the Barbican in London - Alona Shevchenko from [UkraineDAO](https://www.ukrainedao.love/?ref=protein.xyz) on [community mobilisation](https://creators.mirror.xyz/9T89bL%5FcnpEDRa56zHT6cvlqXmbW9xQTbupWSDcTwDU?ref=protein.xyz) - The guy who designs NASA’s [spacesuit patches](https://www.itsnicethat.com/features/tim-gagnon-nasa-patch-graphic-design-art-230322?ref=protein.xyz) - Ooh, a [Master in Design for Responsible AI](https://mastersbeyond.elisava.net/master-in-design-for-responsible-artificial-intelligence/?ref=protein.xyz) - Newcoin’s updated [white paper](https://docs.google.com/document/d/1kAgZOTRVeX86q8qsGhY3JQkpmEeSicPjqyINB187XeE/mobilebasic?ref=protein.xyz) is worth a read - Kendrick Lamar goes [deep fake](https://www.youtube.com/watch?v=uAPUkgeiFVY&ref=protein.xyz) and the [story behind it](https://www.youtube.com/watch?v=zvRT9MSv4sw&ref=protein.xyz) - Water & Music’s [2021 NFT analysis](https://docs.google.com/presentation/d/1YFGL73BMfVtgM3dOR8wRmOoXYC-d7AHRcq5rQENg5l0/edit?ref=protein.xyz) - [Lablaco](https://lablaco.com/?ref=protein.xyz) is looking to help make fashion more circular - Are you a [lonely ape?](https://www.dazeddigital.com/life-culture/article/56142/1/lonely-ape-the-nft-dating-service-cancelled-due-to-a-lack-of-women?ref=protein.xyz) 💔 --- Want the full experience? Become a PRTN Member to meet likeminded folks, attend exclusive events, and help build our[*Good Growth Goals*](https://protein.mirror.xyz/n2wmnpR%5FqDCKAsH9knzmaf9llwuj69X86SBqjkATFbk?ref=protein.xyz): [Apply Now](https://www.protein.xyz/apply) --- #### **THANKS** We [give you 500 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)[](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **hashbrown, muratgozel, saltwater\_joy, ☻alice☻, kesinkersole, empowa, adina, lucyp, Artem, dindindeniz, Andrea Brena, kohei.eth, lauren, Marie DollĂ©,** and **nicolapeters** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 692 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Joy Howard on creating clothes for all eventualities with Early Majority URL: https://www.protein.xyz/36-joy-howard-on-creating-clothes-992/ Last updated: 2024-06-18T20:35:56.000Z For this episode, we chat with [Joy Howard](https://twitter.com/joyehoward?ref=protein.xyz), ex-CMO of Patagonia, Sonos, and Converse, and now Founder of [Early Majority](https://www.instagram.com/earlymajority/?ref=protein.xyz) \- a maker of technical outerwear for all eventualities and genders that are doing really interesting things with the web3 space. This was recorded live in the Protein Discord, so make sure you follow our socials or visit [protein.xyz](//protein.xyz) for all our other upcoming events. ### #691 | Dame, Dirty Words & Mums who Mushroom URL: https://www.protein.xyz/691-dame-dirty-words-and-mums-who/ Last updated: 2026-10-16T08:57:52.000Z In the thick of the hype, hope, and confusion around web3 and our own experience setting up and running our [own DAO](http://protein.xyz/?ref=protein.xyz), we’ve been asking ourselves **what ownership really means in this new world order?** Continuing our [Dirty Words](https://www.proteinagency.com/reports?ref=protein.xyz) series, we’re taking a look at emerging models and ideas of ownership both IRL and URL, and what this means for the planet, people, and progress. As always, we’d love to know your thoughts, so we’ve put together a few questions with the folks at Parlia that cleverly helps you discover who you share opinions with: [Take me there!](https://www.parlia.com/reports/details/ownership?ref=protein.xyz) We’ve also got not one, not two, but THREE new podcast episodes for you to binge on [right here](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) with [Cyn Bahati](https://twitter.com/cynbahati?ref=protein.xyz), [Nadia Piet](https://nadiapiet.com/?ref=protein.xyz), and [Dame](https://dame.blog/?ref=protein.xyz), as well as our latest [Anecdotal Archives ](https://soundcloud.com/proteincommunity/protein-forum-anecdotal-archives-takeover-experiences-of-belonging-in-digital-spaces?ref=protein.xyz)forum on DEI in web3 spaces with [R.E.M](https://mobile.twitter.com/rem%5Fcycles?ref=protein.xyz), [Parker](https://twitter.com/parkerjayp?ref=protein.xyz) from [Boys Club](https://twitter.com/boysclubcrypto?ref=protein.xyz), and [Alice](https://alicestew.art/?ref=protein.xyz) from [Touchy Feely Tech](https://touchyfeely.tech/home/?ref=protein.xyz), with [7babyguava7](https://soundcloud.com/7babyguava7?ref=protein.xyz) and [Kes](https://www.instagram.com/kesinkersole?ref=protein.xyz) hosting duties ✹ OK, enough of that, let’s get to this 
 --- - [The Hyper (in)visibility of Blackness](https://mozfest2022.identity20.org/timeline/?ref=protein.xyz) is an incredible project that looks to provoke conversations about identity, race, and technology - Learn Git by [playing games](https://ohmygit.org/?ref=protein.xyz) - [magCulture](https://magculture.com/?ref=protein.xyz) is heading to New York on [22nd May](https://www.eventbrite.co.uk/e/magculture-live-new-york-2022-tickets-305827025867?aff=Journalpost&ref=protein.xyz) - NFTs legally recognised as “property” in the UK following [OpenSea Case](https://www.artnews.com/art-news/news/are-nfts-property-stolen-opensea-uk-case-1234627040/?ref=protein.xyz) - Gen Z gamers apparently feel more like themselves [URL than IRL](https://www.businesswire.com/news/home/20220419005232/en/Razorfish-Study-Finds-52-of-Gen-Z-Gamers-Feel-More-Like-Themselves-in-the-Metaverse-than-in-Real-Life?ref=protein.xyz) - [Namecore](https://theface.com/culture/namecore-goblin-mode-night-luxe-twee-feral-girl-internet-trends-subcultures-slang-language-coining-names?ref=protein.xyz) is the trend that unifies all trends - Leyla Acaroglu’s #toughquestion: Should we [ditch sustainability](https://medium.com/disruptive-design/should-we-ditch-sustainability-5420b417ed8?ref=protein.xyz)? - Kevin Kelly celebrates his 70th birthday with [103 bits of advice](https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/?ref=protein.xyz) - Matt Klein on [Will Smith, cultural synchrony and climate crisis](https://zine.kleinkleinklein.com/p/cultural-synchrony?ref=protein.xyz) - [Community ≠ Marketing](https://future.a16z.com/community-%E2%89%A0-marketing-why-we-need-go-to-community-not-just-go-to-market/?ref=protein.xyz) - Inspired by [Green Pill](https://greenpill.party/?ref=protein.xyz), this [Gitcoin post](https://gov.gitcoin.co/t/impactdao-cartographers-wanted/9866?ref=protein.xyz) turned into this [ImpactDAO book](https://store.gitcoin.co/products/impactdao-book-digital-edition?ref=protein.xyz) in 6 weeks - [Rattle Society](https://www.rattlesociety.xyz/?ref=protein.xyz) genesis drops on 9th May 👀 - If you’ve ever wondered how many humans have ever lived, [you’ll like this](https://www.visualcapitalist.com/cp/how-many-humans-have-ever-lived/?ref=protein.xyz) - We need to stop telling women they have [imposter syndrome](https://hbr.org/2021/02/stop-telling-women-they-have-imposter-syndrome?ref=protein.xyz) - Here’s hoping the [UK Government’s crypto plan](https://www.gov.uk/government/news/government-sets-out-plan-to-make-uk-a-global-cryptoasset-technology-hub?ref=protein.xyz) becomes a reality - [This week in DAOs](https://twitter.com/TWiDAOs/status/1521214029380808704?ref=protein.xyz) is all you need - [Creativity Kernel](http://www.creativitykernel.org/?ref=protein.xyz) is open-sourcing design thinking so that anyone can use it to make the world better - Let [people own](https://www.wired.com/story/opinion-let-users-own-the-tech-companies-they-help-build/?ref=protein.xyz) the tech companies they help build - [Earth 2070](https://www.earth2070.com/?ref=protein.xyz) is a clean NFT project raising money for clean energy and tech - A helpful guide to [Social DAOs](https://shift.beehiiv.com/p/living-guide-social-daos?ref=protein.xyz) - Another [great resource](https://guidetoweb3.xyz/?ref=protein.xyz) for anyone looking to get into web3 - [DALL·E 2](https://openai.com/dall-e-2/?ref=protein.xyz) is a new AI system that can create realistic images and art from a description in natural language - Colgate shares [recyclable toothpaste tube patent](https://bestpractice.biz/colgate-creates-recyclable-toothpaste-tube-shares-patent-with-competitors/?ref=protein.xyz) with competitors 
 hell freezes over - [Celo](https://celo.org/?ref=protein.xyz) is looking to build a [regenerative economy](https://www.notboring.co/p/celo-building-a-regenerative-economy?ref=protein.xyz) - The [Gigatonne Challenge](https://gigatonne.co/?ref=protein.xyz) is helping to tack the climate crisis worldwide - 68% of U.S. execs admit their companies are [guilty of greenwashing](https://www.fastcompany.com/90740501/68-of-u-s-execs-admit-their-companies-are-guilty-of-greenwashing?ref=protein.xyz) - Polygon plans to become the [first carbon-positive](https://twitter.com/Fwiz/status/1513909727473725447?s=20&t=TblfvKnOtAfCrqS04dYB3Q&ref=protein.xyz) blockchain - [New Worlds](https://www.somersethouse.org.uk/whats-on/new-worlds?promo=4405&ref=protein.xyz) at Somerset envisions the future worlds we want to inhabit - Mushrooms communicate with each other using up to [50 ‘words’](https://www.theguardian.com/science/2022/apr/06/fungi-electrical-impulses-human-language-study?ref=protein.xyz) - a16z on NFT mint [‘sweet spots’](https://a16z.com/2022/03/31/nft-mint-data-early-decisions/?ref=protein.xyz) - [TWOPLUS](https://www.twoplus.xyz/?ref=protein.xyz) is a mental fitness club for DAO contributors - AR beauty try-on is [here](https://www.glossy.co/beauty/ar-beauty-try-on-is-getting-into-the-metaverse-and-nfts/?ref=protein.xyz) - Sarah McBride pays her 17yo sister ÂŁ20/season to make her keynotes on which clothes to buy [and it’s genius](https://twitter.com/sararahmcb/status/1517201218564759554?ref=protein.xyz) - [Straight Lick](https://straightlick.com/?ref=protein.xyz) provides an entry for Black people to have more opportunities in the art world - Dazed has launched a [membership club](https://www.dazeddigital.com/dazedclub?ref=protein.xyz) - Could membership help solve fashion’s [sustainability challenges](https://www.businessoffashion.com/articles/retail/could-membership-help-solve-fashions-sustainability-challenges/?ref=protein.xyz)? - China rules [NFT marketplace accountable](https://www.scmp.com/tech/tech-trends/article/3175457/chinas-first-court-ruling-nft-art-theft-holds-marketplace?ref=protein.xyz) for art theft by user - The (sometimes ugly) truth about [building NFT communities](https://twitter.com/quirk%5Fbear/status/1514718680688459800?ref=protein.xyz) - [Bored & Hungry](https://www.instagram.com/justborednhungry/?ref=protein.xyz) opens in LA accepting Ethereum and ApeCoin as payment - What does it take to earn [$100k from NFT art](https://www.niftytable.com/archive/what-does-it-takes-to-earn-100k-from-nft-art-insights-from-crunching-the-data/?ref=protein.xyz)? - Do you have a [crypto investment strategy](https://0xrusowsky.substack.com/p/own-your-atention-back)? - [imissmymates.club](https://imissmymates.club/archive?ref=protein.xyz) is all you need this weekend - Krista Kim and Lawrence Lek discussing the metaverse[ is worth a read](https://www.rightclicksave.com/article/the-worldbuilders-of-web3?ref=protein.xyz) - [Clairnote](https://clairnote.org/?ref=protein.xyz) is rethinking musical annotation - Crypto Twitter poster boy [punk6529](https://twitter.com/punk6529/?ref=protein.xyz) launched [OM](https://oncyber.io/6529om?ref=protein.xyz), an open metaverse via a [99 post Twitter tread](https://twitter.com/punk6529/status/1514718020849000461?ref=protein.xyz) - Are you a [mum who mushrooms](https://www.harpersbazaar.com/culture/features/a39435218/mommies-who-mushroom-april-2022/?ref=protein.xyz)? 🍄 --- Want the full experience? Become a PRTN Member to meet likeminded folks, attend exclusive events, and help build our[*Good Growth Goals*](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz): [Apply Now](https://www.protein.xyz/apply) --- #### **THANKS** We [give you 500 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)[](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **Mr P, JHennyArt, Olivier, 5dot4mhzdream, CarynTan, lauren, hashbrown, sallytomato, V., funnelweb3, Lauren Suyin, nicolapeters, kohei.eth, muratgozel,** and **melknee** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 691 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Dame on the need for education, accessibility and inclusivity in web3 URL: https://www.protein.xyz/35-dame-on-the-need-for-education-463/ Last updated: 2024-06-18T20:41:06.000Z For this episode, we catch up with Dame, an absolute icon of education, accessibility, and inclusivity in the Web3 space, who describes themselves as a web3 educator and community cultivator ❀ We discuss the opportunities web3 provides to create a better internet, digital activism and the importance of believing in something. This was recorded live in the Protein Discord, so make sure you follow our socials or visit [protein.xyz](//protein.xyz) for all our other upcoming events. ### Nadia Piet on creative AI and protopian futures URL: https://www.protein.xyz/34-nadia-piet-on-creative-ai-and-447/ Last updated: 2024-06-18T20:41:27.000Z For this episode, we catch up with Nadia Piet, founder of [AI x Design](https://aixdesign.co/?ref=protein.xyz), an educational platform exploring the intersection of AI and machine learning in design 🧬 We discuss the good and evil of AI, the concept of 'protopia' futures and how we should feel encouraged to collaborate and experiment with AI as a creative tool. This was recorded live in the Protein Discord, so make sure you follow our socials or visit protein.xyz for all our other upcoming events. ### Cyn Bahati on her journey into web3 with her family URL: https://www.protein.xyz/33-cyn-bahati-on-her-journey-into-d95/ Last updated: 2024-06-18T20:41:42.000Z For this episode, I catch up with [Cyn Bahati](https://twitter.com/cynbahati?ref=protein.xyz) \- artist, poet and game designer as well as co-founder of moon gate guild. We discuss her journey into Web3 and her insane crypto family. This was recorded live in the Protein Discord, so make sure you follow our socials or visit protein.xyz for all our other upcoming events. ### #690 | Cyn Bahiti, Recelerators & Mudas URL: https://www.protein.xyz/690-cyn-bahiti-recelerators-and-mudas/ Last updated: 2026-10-16T08:58:13.000Z We’ve been busy taking [three incredible projects](https://twitter.com/protein/status/1499331006498803712?s=20&t=e4xJ4HnUVXpD1B7czUIKhg&ref=protein.xyz) through our pilot [Recelerator](https://twitter.com/protein/status/1505888087745961985?s=20&t=c52KoY1-zDaxRg3LUMFDGQ&ref=protein.xyz) \- an 8-week “regenerative accelerator” that’s been built on our [*Good Growth*](https://protein.mirror.xyz/O7PPbxREjCGKaYseCBssPYf9T-Kv8NwlsP3pDN1Kc5k?ref=protein.xyz)[ framework](https://protein.mirror.xyz/O7PPbxREjCGKaYseCBssPYf9T-Kv8NwlsP3pDN1Kc5k?ref=protein.xyz). It’s the first time we’ve really flexed the Protein Community around a [transformation mission](https://protein.substack.com/p/688-latasha-season-2-mission-and) and it’s a beautiful thing to behold ✹ We also have a bunch of Protein [IRL + URL events](https://calendar.google.com/calendar/u/0?cid=Y19vaGF2Z2I5YzBrczJvZWtvbGgzajl0bzN0a0Bncm91cC5jYWxlbmRhci5nb29nbGUuY29t&ref=protein.xyz) coming up, but we’re most looking forward to [Cyn Bahiti](https://mobile.twitter.com/cynbahati?ref=protein.xyz) dropping by the Discord on Tuesday for a live [Stories of Growth](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) recording. If you fancy listening in, bring your best backchannel GIFs and [RSVP here](https://discord.com/invite/hGfSzUZJ?event=956164800466006048&ref=protein.xyz), as it’s open to all. So, let's get straight into our monthly round-up of members’ links 
 --- - Missed our first Twitter Spaces on feminist consciousness? [Listen here.](https://twitter.com/protein/status/1509215794936360961?ref=protein.xyz) - Ever wondered what a [Theory of Value](https://co-matter.com/project/60-newsletter-2-2022-a-theory-of-value?ref=protein.xyz) is? - Bored Ape Yacht Club is going into the [restaurant](https://hypebeast.com/2022/3/bored-ape-yacht-club-owner-ip-ownership-rights-open-restaurant-bored-hungry-info?ref=protein.xyz) and [cannabis businesses](https://www.theverge.com/2022/2/11/22925408/bored-ape-yacht-club-cannabis-copyright?ref=protein.xyz) - LimeWire is relaunching as an [NFT marketplace](https://mashable.com/article/limewire-nft-marketplace?ref=protein.xyz) - Rhea Myers & McKenzie Wark on inventing [new forms of ownership](https://outland.art/rhea-myers-mckenzie-wark/?ref=protein.xyz) - Looking for modern shamanism, psychedelic science, and visionary culture? You might [enjoy this 
](https://entheonation.com/?ref=protein.xyz) - [MIM](https://www.mim-swarm.com/?ref=protein.xyz) is a metaverse “swarm” for the next generation of creators - World of Women and The Sandbox has set up a $25m fund [to help get more women into web3](https://medium.com/@WorldofWomen/world-of-women-and-the-sandbox-partner-with-a-25-million-dollar-fund-to-lead-and-support-women-into-226e52260b5b?ref=protein.xyz) - ForeFront dropping bombs on [digital reputation](https://forefront.mirror.xyz/zK9NIjQN0Mj5T1Caqn0m5FXF6%5FwEb7fU4wrXvpzdMgk?ref=protein.xyz) - Thinking about setting up a Discord? Start [here](https://discord.com/moderation?ref=protein.xyz) - Water & Music continue their high-quality output with [this piece](https://www.waterandmusic.com/from-protocols-to-people-music-nft-platforms-onboarding/?ref=protein.xyz) on the NFT music landscape - NFTs as [employment contracts](https://twitter.com/swaglord%5F%5F420/status/1501648554217123849?ref=protein.xyz) - [Climate Spring](https://twitter.com/climate%5F%5Fspring?ref=protein.xyz) is a new development fund for scripted film and TV projects about climate change. Join their launch event with [David Sirota](https://twitter.com/davidsirota?ref=protein.xyz) (Don't Look Up) [next Thursday](https://zoom.us/webinar/register/WN%5FcO6mKjeUSHqfgGCif9fxtQ?ref=protein.xyz) - Our frens at Seed Club have made an awesome [jobs board](https://network.seedclub.xyz/?ref=protein.xyz) - [The World Today](https://twt.obscura.io/?ref=protein.xyz) is the world’s largest NFT Photography commission and the pictures are beautiful - Is it time for [platform socialism](https://theculturejournalist.substack.com/p/platform-socialism-james-muldoon)? - [Plant Gang](https://twitter.com/plantgangxyz?ref=protein.xyz) is building the [herbarium of the metaverse](https://mirror.xyz/0x41C99f9D583a40CEF5F7461EEAe29eb9bFf45996/P8y7DbhKKVmG4xh92YbhHNXJD6Us3kAgbzBSW6hXtVU?ref=protein.xyz) - What it really means to transition from [web2 to web3](https://web3games.substack.com/p/what-it-really-means-to-transition) - Vitalik is worried about [crypto's future](https://time.com/6158182/vitalik-buterin-ethereum-profile/?ref=protein.xyz) - Struggling to get your Discord vibin’? Try [this 
](https://www.intros.ai/?ref=protein.xyz) - [Crowdmuse](https://www.crowdmuse.org/?ref=protein.xyz) is automating collaboration for regenerative projects - Say hello to [Mudas](https://twitter.com/mudasnft/?ref=protein.xyz) \- saving the rainforest one NFT at a time - [Terranascient futures studies](https://medium.com/@teresainescruz/welcome-to-terranascient-futures-studies-foresight-a72dff4ba45e?ref=protein.xyz) highlight the importance of learning, unlearning, and relearning - Sam Speed on onboarding the [next billion users into web3](https://www.sam-speed.com/blog/consumer-web3-onboarding-the-next-billion-users?ref=protein.xyz) - [NOEMA](https://www.noemamag.com/?ref=protein.xyz) made a to-do list for [web3 visionaries](https://www.noemamag.com/a-to-do-list-for-web-3-visionaries?ref=protein.xyz) - Everything you need to know about [CC0](https://andrewsteinwold.substack.com/p/everything-you-need-to-know-about?s=r) - [Decode](https://decode-mag.com/?ref=protein.xyz) is breaking down the future of tech, brands, and culture - [BeReal](https://bere.al/en?ref=protein.xyz) is for your “real” friends - [Clim Studio](https://www.studioclim.com/?ref=protein.xyz) on [Grafik](https://shop.grafik.net/blogs/news/the-creation-of-a-brand-ambassador?ref=protein.xyz) - Are we creating a [post-identity future](https://zine.zora.co/post-identity-future?ref=protein.xyz)? - SPACE10 on the [intelligence of everyday things](https://space10.com/event/the-intelligence-of-everyday-things/?ref=protein.xyz) - Why storytelling is [still important](https://twitter.com/atareh/status/1450877572854779911?ref=protein.xyz) in web3 - Zaha Hadid Architects [enter the metaverse](https://news.artnet.com/art-world/zaha-hadid-architects-leading-charge-building-libertarian-city-metaverse-2088785/amp-page?ref=protein.xyz) - What happens when vinyl records [meet NFTs](https://www.inputmag.com/culture/vinyl-records-nfts-moses-sumney-king-gizzard-lizard-wizard-vinylkey?ref=protein.xyz)? - FBI made a guide to internet slang and it’s [pretty good](https://archive.org/details/FBIGuideToInternetSlang/mode/1up) - [BlackPool Bulletin](https://blog.blackpool.finance/blackpool-bulletin-15/?ref=protein.xyz) is all you need to know on NFT economy - A great read on [DAO contributor skills](https://twoplus.mirror.xyz/baz2TQUjPnL2UG1wey8Ym6yQyeKzzDnUxQBg4WbJBr4?ref=protein.xyz) - [StoryTrails](https://story-trails.com/?ref=protein.xyz) is reanimating public spaces across the UK - Metaverse Fashion Week - the good, the bad, and [the glitchy](https://andjelicaaa.substack.com/p/metaverse-fashion-week-debrief?s=r) - It’s Balenciaga’s world (apparently) and [we’re all just living in it](https://i-d.vice.com/en%5Fuk/article/qjba33/its-balenciagas-world-and-were-all-just-living-in-it?ref=protein.xyz) - This guy made Instagram look like [Window 95](https://twitter.com/rishmody/status/1508793160301957121?ref=protein.xyz) 👀 --- Want the full experience? Become a PRTN Member to meet likeminded folks, attend exclusive events, and help build our[*Good Growth Goals*](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz): [Apply Now](https://www.protein.xyz/apply) --- #### **THANKS** We [give you 500 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)[](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch shortly to sort your tokens: **lauren\_briana, selaserafin, empowa, sharyfairy, JHennyArt, severin07, cryptohun3y, AIESS, jo-oo, angelanna, mmaz, theuncool, hallamed, EVI, selaserafin, Southofheaven, True, Andrea Brena, elizeger, Olivier, nataliacarranza,** and **Nadine** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 690 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #689 | UkraineDAO, Good Growth v2 & Tinker Hatfield URL: https://www.protein.xyz/689-ukrainedao-good-growth-v2-and/ Last updated: 2026-10-16T08:58:26.000Z We can’t ignore the atrocities that are currently going on in Ukraine as there are members in our community, as there are around the world, who are directly feeling the impacts of what’s happening in Ukraine. Apart from being there for them in DMs and voice chats, we recommend [this list of resources](https://how-to-help-ukraine-now.super.site/?ref=protein.xyz) as a good place to start đŸ‡ș🇩 In the same vein, we mustn’t forget the countless other wars that are currently happening around the world, so have been asking “*What responsibility do DAOs have in addressing global issues?”* in order to acknowledge our own biases and filter bubbles, which you can contribute to [here](https://twitter.com/protein/status/1499744700135313415?s=20&t=6Ap8WE5JEM29b2MOVaf1Ig&ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fdd0b398b-deb9-4edc-a7e8-00ac3450e340_1920x960.png) ## **We want to create a thesis for supporting projects that focus on intentional impact rather than superficial accreditations** Last year, we started bringing our *good growth* mission to life with 12 values that came out of the pre-season [working group sessions](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz). Our belief was to define a framework that included metrics and scoresheets, but we quickly realised that it needed to be more than a [web3 BCorp](https://twitter.com/protein/status/1444367339370209288?s=20&t=oKL5K7xLwThYlo0GfqnwYQ&ref=protein.xyz). We then took some time to establish what our own priorities were as a community and placed our own decision-making framework in the context of this worldview; based on a belief that web3 can ensure what is next is better than what has come before. You can read more about our Good Growth v2 [here](https://protein.mirror.xyz/O7PPbxREjCGKaYseCBssPYf9T-Kv8NwlsP3pDN1Kc5k?ref=protein.xyz). And here’s the monthly round-up of links from our members 
 --- - Missed [LATASHÁ](https://callmelatasha.com/?ref=protein.xyz) live in the PRTN Discord? Listen to it [here](https://podcasts.apple.com/gb/podcast/stories-of-growth/id1449302502?ref=protein.xyz) and be sure to also check our [culture as a public good](https://soundcloud.com/proteincommunity/prtn-forum-lets-talk-about-culture-as-a-public-good?ref=protein.xyz) and [mental health in web3](https://soundcloud.com/proteincommunity/prtn-forum-lets-talk-about-mental-health-in-the-next-generation-of-the-internet?ref=protein.xyz) forums 👍 - Ukraine has received over [$50 Million in crypto donations](https://decrypt.co/94278/ukraine-has-received-over-50-million-crypto-donations?ref=protein.xyz) including $7m from the [UkraineDAO](https://www.ukrainedao.love/?ref=protein.xyz), a project instigated by [Pussyriot](https://twitter.com/pussyrrriot?ref=protein.xyz), [Trippy Labs](http://twitter.com/trippylabs?ref=protein.xyz), and [PleasrDAO](http://twitter.com/pleasrdao?ref=protein.xyz) - The Marshall Islands officially recognizes DAOs as [legal entities](https://cointelegraph.com/news/marshall-islands-officially-recognizes-daos-as-legal-entities?ref=protein.xyz) - World of Women NFTs are coming to a [movie theatre near you soon](https://variety.com/2022/film/news/reese-witherspoon-hello-sunshine-world-of-women-partner-nft-movies-tv-shows-live-events-1235185212/?ref=protein.xyz) - What to do when a passion project no longer feels like [a passion project?](https://medium.com/@wgminterfaces/a-passion-project-that-no-longer-feels-like-a-passion-project-c388011db108?ref=protein.xyz) - The metaverse already has [a diversity problem](https://jvmaltby.medium.com/the-metaverse-already-has-a-diversity-problem-where-are-the-female-nft-investors-and-creators-cc96a2f00680?ref=protein.xyz) - [Brokoli Network](https://brokoli.network/?ref=protein.xyz) is planting trees with sustainable Defi đŸ„Š - Forefront continues to drop [high-quality web3 knowledge](https://forefront.mirror.xyz/yYffdQhxfbbnp3oJRQ92Fu8xkGYVJcA0VIv1wxFqTZI?ref=protein.xyz) - [RAO DAO](https://raodao.medium.com/progress-at-the-ayahuasca-farm-869057f16060?ref=protein.xyz) is for any ayahuasca fans out there - [FRENS](https://vitadao.medium.com/frens-a-generalizable-legal-framework-for-fractionalized-ip-nfts-80ed9ab39707?ref=protein.xyz) is a fractionalized NFT platform for drug development - NFTs as [war bonds](https://news.artnet.com/market/war-bonds-crypto-art-2079282?ref=protein.xyz) - The row about Congolese statue loan escalates into a [legal battle over NFTs](https://www.theguardian.com/artanddesign/2022/feb/19/congolese-statue-loan-legal-battle-nfts-colonial-rule-us-museum?ref=protein.xyz) - [Dear](https://dear.sg/?ref=protein.xyz) is a beautiful new writers platform out of Singapore - [KNOTS](https://knots.live/?ref=protein.xyz) is a new project from Emily Segal - [HOLE](https://mirror.xyz/holedao.eth/xgujpscup2DH13ddKrbVaaI2tauk2iwqtftYVG7nUTo?ref=protein.xyz) \- IYKYK - How to get [tea drunk](https://pathofcha.com/blogs/all-about-tea/lets-get-tea-drunk?ref=protein.xyz) ☕ - An excellent introduction to the [psychology of colour](https://www.colorpsychology.org/?ref=protein.xyz) - The Willow Tree are trying the save the [nightlife industry](https://mirror.xyz/0xc2AB99ca35fA65ba080B4960214f3caEadb10D14/OKDLsXY1tXKbsXt0R8lL0TtnQe22GBWKQ-yNrxp7Tyo?ref=protein.xyz) - A [brutally honest](https://www.highsnobiety.com/p/fashion-metaverse-analysis/?ref=protein.xyz) conversation on the metaverse - How do you make [non-dairy dairy products](https://thedieline.com/blog/2022/2/14/how-do-you-design-non-dairy-products-that-look--taste-just-like-dairy?ref=protein.xyz)? - TikTok thrifters are opening [physical stores](https://www.businessoffashion.com/articles/retail/the-tiktok-thrifters-opening-physical-stores/?ref=protein.xyz) - Five years of Matt Klein’s [Meta Reports in one](https://zine.kleinkleinklein.com/p/five-years-of-meta?ref=protein.xyz) - Are you a community manager? You might [like this 
](https://cmxhub.com/community-career-map/?ref=protein.xyz) - This Flavortone podcast is [worth a listen](https://flavortone.libsyn.com/episode-25-we-like-the-art?ref=protein.xyz) - Beyond Boring Apes and ideas for [meaningful NFT use cases](https://medium.com/the-capital/beyond-boring-apes-ideas-for-meaningful-nft-use-cases-ab47320060e3?ref=protein.xyz) - Andrew Yang is hoping to eradicate poverty with his [Lobby3](https://www.lobby3.io/?ref=protein.xyz) project - Some tips for [how to navigate the music NFT space](https://variety.com/2022/digital/news/deadmau5-manager-dean-wilson-dao-nft-crypto-web3-interview-1235185714/?ref=protein.xyz) - [Hibiscus DAO ](https://incredible-crush-76b.notion.site/Hibiscus-DAO-Whitepaper-1-Page-e1396d3b7b0b45aba36da445afda664c?ref=protein.xyz)is building the first transparent, open-source, community-owned toolkit for the fashion creator economy - War on TikTok [is a mess](https://www.vox.com/the-goods/22955429/russia-ukraine-tiktok-disinformation-fake?ref=protein.xyz) - [Individuation](https://number27.substack.com/p/individuation) is a reflection on gifts and identity from Jonathan Harris - Missed ETH Denver? [Justin Shee](https://jshee.substack.com/p/20000-crypto-bros-at-eth-denver) and [Olivier](https://docs.google.com/document/d/1Htd4vdyjEBioRUzG4UVCoUwza6UAROKIVYWjhq9akp0/edit?usp=sharing&ref=protein.xyz) have got you covered - Why brands are [burning NFTs](https://www.voguebusiness.com/technology/why-brands-are-burning-nfts?ref=protein.xyz) - Join the [Fungi & Global Conservation](https://doubleblindmag.com/fungi-and-global-conservation/?ref=protein.xyz) with Giuliana Furci - [The Screenwear Report](https://thedematerialised.com/shop/virtue/the-screenwear-robe?ref=protein.xyz) c/o The Dematerialised and Virtue - Do you resonate at 432 Hz or [440 Hz](https://wonderinspirit.wordpress.com/2011/10/10/water-sound-images-of-432-hz-and-440-hz/?ref=protein.xyz)? - UK tax authority make first [NFT seizure](https://cointelegraph.com/news/uk-tax-authority-makes-first-nft-seizure-in-vat-fraud-case?ref=protein.xyz) - The trials and tribulations of [fashion brands using Discord](https://www.glossy.co/fashion/the-trials-and-tribulations-of-fashion-brands-using-discord/?ref=protein.xyz) - Tinker Hatfield enters the NFT arena with [Ducks of a Feather](https://ducksofafeather.xyz/?ref=protein.xyz) - [This tree](https://www.samvanaken.com/tree-of-40-fruit-1?ref=protein.xyz) has 40 different fruit growing on it - [Ample](https://ample.earth/?ref=protein.xyz) helps you measure your personal environmental impact - Is it time to rethink the [DAO contributor funnel](https://mirror.xyz/0xjustice.eth/iWSuHkhJt2M9W0rAzBwfUoyrYRtcJ6v7QI3SnHBlVvc?ref=protein.xyz)? - [Toilet paper-themed NFTs](https://www.vice.com/en/article/y3v5dx/toilet-paper-themed-nfts-wipe-dollar7m-in-medical-debt-people-mad-anyway?ref=protein.xyz) wipe away $7M in medical debt đŸ’© --- Want the full experience? Become a PRTN Member to meet likeminded folks, attend exclusive events, and help build our[*Good Growth Goals*](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz): [Apply Now](https://www.protein.xyz/apply) --- #### **THANKS** We [give you 500 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)[](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)for any link that makes the Protein Supplement. So, a big shoutout to the following folks, we’ll be in touch next week to sort your tokens: **5dot4mhzdream, itwitchdear, JesseSeegers, JHennyArt, jonty\_artst, lauren, mattweatherall, MelđŸ€, Mr P, Olivier, Saf, selaserafin, sunnndayyy** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 689 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### LATASHÁ on the potential of Web3 for music artists URL: https://www.protein.xyz/32-latasha-on-the-power-and-potential-ba7/ Last updated: 2024-06-18T20:41:56.000Z For this episode, we catchup with [LATASHÁ](https://www.instagram.com/callmelatasha?ref=protein.xyz), music artist, Head of Community Programming at [Zora](https://zora.co/?ref=protein.xyz), and an overall Web3 icon. While she strolled around LA, we discussed the power and potential of Web3 for music artists and the importance of language in creating accessibility. This was recored live in the Protein Discord, so make sure you follow our socials or visit [protein.xyz](http://protein.xyz/?ref=protein.xyz) for all our other upcoming events. ### #688 | LatashĂĄ, Season 2 Mission & Interspecies Internets URL: https://www.protein.xyz/688-latasha-season-2-mission-and/ Last updated: 2024-05-14T15:25:28.000Z For Season 2, we’re getting tangible on *[Good Growth](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz)* by providing funding, support, and expertise for pilot projects submitted by our own wonderful members.To align our collective resources to improve our impact potential, the PRTN Community have [just voted](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth/proposal/0xa66b633313d23308aa36a7b68ccc711e17eeaa49754cbac08a8c91a2387db4a2) on our first mission: ## **“To bring underrepresented groups into the new economy.”** Out of the 34 submitted, there are [18 pilot projects](https://miro.com/app/board/uXjVORsNkEc=/?ref=protein.xyz) in this cluster that are using web3 tools to engage with communities that the system neglected, or making it easier for communities from beyond the anglosphere to benefit from the tools and technologies of Web3\. The projects include various BIPOC creator communities, organizations working with youth from underserved groups, and projects looking to either showcase and promote diverse cultures, provide translation services for them, or connect them to share strategies to sustainably manage their heritage sites. Next week, our members will be voting on which of these 18 will make the final selection. In other news, we published our [100 Days a DAO](https://protein.mirror.xyz/rPGE4UdI0KMIY0R6co6VgCCQ%5F7l8MBzeA64X8h5FQ5o?ref=protein.xyz) piece, did our first [Twitter Space](https://twitter.com/i/spaces/1kvKpApVOqbGE?s=20&t=sWhkNUsjxHu4OwMO9-nteA&ref=protein.xyz), and we’re a guest on the [Seed Club Podcast](https://www.youtube.com/watch?v=-dTW67juEfw&ab%5Fchannel=Club&ref=protein.xyz). We also have the iconic[LatashĂĄ](https://twitter.com/CallMeLatasha?ref=protein.xyz) joining us live next Tuesday in the PRTN Discord, so RSVP below, as it’s going to be a good one 💚 [RSVP HERE](https://discord.com/channels/796712320565772301/928376977365278811/928377870492000286?ref=protein.xyz) OK, let’s get on with the links 
 --- - Artist [G Chiarion](https://www.instagram.com/g%5Fchiarion/?ref=protein.xyz) wants to know what a [co-owned club night might look like](https://reflections-of.club/what-is-it.html?ref=protein.xyz) - [Tropical Futurism](https://www.wired.com/story/futurism-climate-change-tropics-art/?ref=protein.xyz) envisions the climate of our fate - Matt Klein’s [Meta Trending Trends](https://medium.com/on-advertising/the-meta-trending-trends-2022-f9cfc42ecd3f?ref=protein.xyz) is always worth a read - As is Benedict Evan’s [Three Steps to the Future](https://www.ben-evans.com/presentations?ref=protein.xyz) - An amazing short film on the importance of [Impact Networks](https://www.youtube.com/watch?v=VunUVvGFpb4&ab%5Fchannel=Converge&ref=protein.xyz) - Buy the new [Grafik BLACK font](https://shop.grafik.net/collections/store/products/grafik-black-typeface?ref=protein.xyz) and help bring Grafik Magazine back - [The Stack World](https://twitter.com/thestackworld/status/1489251623775789068?s=20&t=p1tl0WKS0XHPwo0kRiCH1Q&ref=protein.xyz) is a newspaper written by women for women - [Minor Figures](https://minorfigures.com/?ref=protein.xyz) have made an [internet radio station](https://minorfigures.fm/?ref=protein.xyz) - Alternatively, you could tune into forests around the world with [Tree FM](https://www.tree.fm/?ref=protein.xyz) - And then have a play around with [Treetransitions.earth](https://www.threetransitions.earth/?ref=protein.xyz) - How to develop a [planetary consciousness](https://www.noemamag.com/how-to-develop-a-planetary-consciousness/?ref=protein.xyz) - Web3 + Foodies = [CafeteriaDAO](https://www.cafeteriadao.com/manifesto?ref=protein.xyz) \+ [DinnerDAO](https://mobile.twitter.com/dinner%5Fdao?ref=protein.xyz) - [Interspecies Internet](https://www.interspecies.io/about?ref=protein.xyz) is looking to link non-human species that are not collocated and can use its computational capacity to introduce AI/ML methods to transduce signals from one species into coherent signals for another - Looking for a new DJ bot for your Discord? [Look no further 
](https://www.bpm.gg/?ref=protein.xyz) - How [fast homeware](https://www.dazeddigital.com/fashion/article/55363/1/fast-fashion-cheap-homeware-avant-basic-mushroom-lamp-wavy-mirror-sustainable?ref=protein.xyz) became the new fast fashion - Is old music [killing new music?](https://tedgioia.substack.com/p/is-old-music-killing-new-music) - [Giulia Tomasello](https://gitomasello.com/About?ref=protein.xyz) is hacking biotechnology for intimate healthcare with [Future Flora](https://gitomasello.com/Future-Flora?ref=protein.xyz) and [ALMA](https://al-ma.org/?ref=protein.xyz) - [gm Gucci ](https://twitter.com/gucci/status/1484590616080224259?ref=protein.xyz)🙃 - A great article on [mental health in DAOs](https://mirror.xyz/0x09362a31a90F01E18bB4a7B16Bc82796E8B79a7e/%5F4JYbrI1U85SGf2%5FJ7zcHE48JkP9-R2dFnl--DNHCBM?ref=protein.xyz) How to measure growth in the [luxury crypto world](https://andjelicaaa.substack.com/p/luxury-x-crypto) [Have you ever heard of syntropic materials?](https://syntropicmaterials.eumo.it/?ref=protein.xyz) - [NEWMODELS](https://newmodels.io/?ref=protein.xyz), [Interdependence](https://twitter.com/1nterdependence?ref=protein.xyz) and [Joshua Citarella](https://www.instagram.com/joshuacitarella/?ref=protein.xyz) have set up [Channel](https://www.channel.xyz/about?ref=protein.xyz), a decentralised media organisation - [Cohere](https://www.cohere.network/dao/litepaper?ref=protein.xyz) is exploring our relationship between homeownership and location independence - Nikhil Shah’s [Rough Guide to Psychedelics](https://mirror.xyz/nikhilshah.eth/QzPBwa0-fIRs%5FNugQsiP%5FcI5050oiLAqI%5FJz6SvKkh0?ref=protein.xyz) 🍄 - Become a member of the [Seed Co-operative](https://seedcooperative.org.uk/?ref=protein.xyz) - [Moxie](https://twitter.com/moxie?ref=protein.xyz) discusses [first impressions of Web3](https://moxie.org/2022/01/07/web3-first-impressions.html?ref=protein.xyz) and here’s [Vitaliks response](https://www.reddit.com/r/ethereum/comments/ryk3it/my%5Ffirst%5Fimpressions%5Fof%5Fweb3/hrrz15r/?ref=protein.xyz) 👀 - Want to understand why celebrities are buying NFT? [Read this 
](https://maxread.substack.com/p/mapping-the-celebrity-nft-complex) - [Proved](https://www.proved.xyz/?ref=protein.xyz) just launched a way for you to show off your community role outside of Discord in style - Make your own Joy Division cover with these [generative art tutorials](https://generativeartistry.com/tutorials/?ref=protein.xyz) - The argument in defense of [skeuomorphism](https://blog.prototypr.io/in-defense-of-skeuomorphism-2895308218ee?ref=protein.xyz) - [SuperHi’s](https://www.superhi.com/?ref=protein.xyz) “Basic Income” initiative received [22,529 applications](https://www.superhibasicincome.com/?ref=protein.xyz) đŸ€Ż - [Proof of Story](https://proofofstory.io/?ref=protein.xyz) is reinventing fiction through AI - If there’s two links you should hit, it’s [DA\\’s](https://www.decentralizedagency.com/?ref=protein.xyz) list of [things they read in 2021](https://decentralizedagency.substack.com/p/things-we-read-in-2021) followed by their[ reflections of their first year](https://decentralizedagency.substack.com/p/some-reflections-on-our-first-year) - [The League of Less Work](https://www.enrolyourself.com/hosts/League-of-Less-Work?ref=protein.xyz) does exactly what you expect - [PRO(TECH)T](http://pro-tech-t.herokuapp.com/?ref=protein.xyz) is helping us reimagine autonomy, identity, and desire in the virtual worlds we inhabit - [RADAR](https://twitter.com/Radarxyz?ref=protein.xyz) is exploring the future of futures - [Hyper Structures](https://jacob.energy/hyperstructures.html?ref=protein.xyz) aim to run for free forever without maintenance interruption or intermediaries - Sign up to this [Writing With Nature](https://modernwomenprojects.com/collections/workshops/products/writing-with-nature-online-workshop-with-fariha-roisin?ref=protein.xyz) workshop with [Fariha RĂłisĂ­n](https://www.instagram.com/fariha%5Froisin/?ref=protein.xyz), who also made this film to help you [understand degrowth](https://www.instagram.com/tv/CXmNn4HD2WC/?ref=protein.xyz) - And whilst we’re on the topic, here’s some more on [degrowth](https://www.voguebusiness.com/sustainability/degrowth-the-future-that-fashion-has-been-looking-for?ref=protein.xyz) - Web3 is coming for the [fitness industry](https://mailchi.mp/fitt/issue-no-168-web3-x-fitness?ref=protein.xyz) - [Destore](https://www.desto.re/?ref=protein.xyz) is the first retail store governed by DAO - Party Bear is [looking for the metaverse ](https://www.youtube.com/watch?v=QRuELn4Q0O8&ab%5Fchannel=PartyBear&ref=protein.xyz)đŸ» --- Want the full experience? Become a PRTN Member to meet likeminded folks, attend exclusive events, and help build our*[Good Growth Goals](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz)*: [Apply Now](https://www.protein.xyz/apply) --- #### **THANKS** As announced last month, we’re now [giving you the opportunity to](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**[ ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**[earn 500 $PRTN](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**[ ](https://discord.gg/JvdCStw2Wb?ref=protein.xyz)**for any link that makes the Protein Supplement**.** So, a big shoutout to the following folks, we’ll be in touch next week to sort your tokens: **@andrea, @deflestead, @devaughn, @eisuke, @EVI, @hetafell, @katherineolivia, @kohei.eth, @lauren, @marcvs, @mattweatherall, @NA, @nick, @selaserafin, @true, @yetunde, and @yuri** Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 688 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### DIRTY WORDS #3: OWNERSHIP URL: https://www.protein.xyz/dirty-words-3-ownership/ Last updated: 2026-07-09T06:16:22.000Z We take a look at how Web3 tools and groups could truly extend community ownership, and avoid repeating the harmful impact of the technologies they were designed to replace. Dirty Words is our report series that looks to redefine the meaning of meaningless words. We want to look at keywords that dominate product, brand, and media conversations, to unpack the disconnect in meaning between individuals and companies. We think of these as “Dirty Words”, whose original meaning has been modified by cultural shifts. --- [BUY THIS REPORT](https://store.protein.xyz/products/dirty-words-3-ownership?ref=protein.xyz) --- If you're a [MEMBER](https://www.protein.xyz/membership/), please sign-in to download your copy of this report. --- _This post is for subscribers on the TEAM tier only._ ### #687 | Nathan Schneider, Dotcom Ghosts & Web3 Baddies URL: https://www.protein.xyz/687-nathan-schneider-dotcom-ghosts/ Last updated: 2024-05-14T15:25:29.000Z A very happy new year to all 34,289 of you. We hope you had a good *holiDAO* and are easing your way into 2022 in suitable [style and fashion](https://open.spotify.com/track/3BhgQ0PWWyy7xaSd3ZjwWw?si=6df1a79fd8224f14&ref=protein.xyz). We ended last year with [Nathan Schneider](https://twitter.com/ntnsndr?ref=protein.xyz) joining our members in the PRTN Discord for a live Stories of Growth recording. Nathan has authored books about cooperative enterprise and the open internet, as well as the widely circulated [“Exit to Community"](https://e2c.how/?ref=protein.xyz) \- a playbook for how you can put ownership back in the hands of your community đŸ€Have a [listen here](https://open.spotify.com/episode/4Kao5FKQpFoHaOENbM2lxa?si=f186101841bd4252&ref=protein.xyz). As a small *token* of our appreciation, from today, we’ve opened up all of the Supplement channels in the Protein Discord to give **anyone a chance** **to earn 500 $PRTN for any link that makes the Protein Supplement.** This is the first in a series of ways you’ll be able to “earn to access” a full Protein Membership. Interested? [Start here](https://discord.com/channels/796712320565772301/928376977365278811/928377870492000286?ref=protein.xyz). Or, if you prefer to just fill your tabs with some tasty links, then LFG 
 --- - Start the year as you mean to go on with [Trippin’s 6 travel resolutions](https://trippin.world/feature/new-year-travel-resolutions?utm%5Fcampaign=later-linkinbio-trippin.world&utm%5Fcontent=later-23534491&utm%5Fmedium=social&utm%5Fsource=linkin.bio) - Here are all the [2022 Trend Reports](https://drive.google.com/drive/folders/1mxwRBAa04OnDPcfkLZC1t9nB1bEM2Hqh?ref=protein.xyz) in one handy GDrive. You’re welcome. - Enroll in the [Big World NRG](https://bigworldnrg.norby.live/?ref=protein.xyz) mentoring program - Be sure to commission someone from the [Black Artist Database](https://www.blackartistdatabase.co/?ref=protein.xyz) this year - China’s queer internet is [being erased](https://restofworld.org/2021/chinas-queer-internet-is-being-erased/?ref=protein.xyz) - Roman Coppola is using crypto to [shake up the film industry](https://decrypt.co/87350/decentralized-pictures-is-shaking-up-film-industry-crypto?ref=protein.xyz) - Share your waste stories to Adapt’s [Waste Database](https://www.wastedatabase.live/?ref=protein.xyz) - [Web3 Baddies](https://www.web3baddies.com/?ref=protein.xyz) is for the girlies, gays, non-binaries, & baddies in web3 - [This NFT](https://co2compound.klimadao.finance/?ref=protein.xyz) absorbs CO2, rather than creating it - Have you bought a [music NFT](https://www.sound.xyz/?ref=protein.xyz) yet? - If not, Water & Music’s [$STREAM report](https://stream.waterandmusic.com/?ref=protein.xyz) is a good place to start - [Nina Radio](https://radio.nina.market/?ref=protein.xyz) is a randomized selection of releases from the Nina Protocol - Is your bed legally part of your commute when you WFH? [A German court says yes](https://www.fastcompany.com/90705671/is-your-bed-legally-part-of-your-commute-when-you-wfh-german-court-says-yes?ref=protein.xyz) - Join Quest DAO’s event on [making crytpo inclusive](https://lu.ma/questdao?ref=protein.xyz) - An excellent read on [transformative investing](https://www.climate-kic.org/wp-content/uploads/2020/08/Transformation-Capital-Systemic-Investing-for-Sustainability.pdf?ref=protein.xyz) - How to make voting more [truly representative](https://www.noemamag.com/how-to-make-voting-more-truly-representative/?ref=protein.xyz) - Chase Chapman chats the[ healing power of NFTs](https://podcasts.apple.com/us/podcast/22-latash%C3%A1-creative-freedom-healing-through-nfts/id1570685120?i=1000544988906&ref=protein.xyz) with artist LatashĂĄ - Cooper and Li Jin on the [Creator Economy](https://twitter.com/i/spaces/1MnGnkWNmReJO?ref=protein.xyz) - Cobie on the [Attention Economy](https://cobie.substack.com/p/tokens-in-the-attention-economy) - An epic Miro board of the [Music Blockchain landscape](https://miro.com/app/board/o9J%5FkqkQyeI=/?ref=protein.xyz) - Imnotart’s ‘Balance’ exhibition centers on [female photographers](https://undrgrnd.io/undrgrnd/moments-from-imnotarts-balance-exhibition?ref=protein.xyz) - Do psychedelics alter [metaphysical beliefs?](https://www.nature.com/articles/s41598-021-01209-2?ref=protein.xyz) - Red Pill or [Blue Pill](https://thebluepill.eth.link/?ref=protein.xyz)💧 - Welcome to the [Lore Zone](https://otherinter.net/research/lore/?ref=protein.xyz) - [Claves AngelicĂŠ](https://clavesangelicae.com/?ref=protein.xyz) is inscribing magical words into the blockchain - [Dotcom Seance](https://dotcomseance.com/?ref=protein.xyz) is reviving ghosts from the dot-com bubble - Brian Eno on [NFTs and Automaticism](https://the-crypto-syllabus.com/brian-eno-on-nfts-and-automatism/?ref=protein.xyz) - [The Willow Tree](https://www.twtdao.xyz/nft?ref=protein.xyz) is on a mission to collectively own and operate a global network of nightclubs, join their [first event](https://ticketpass.org/event/EAQQIP/enter-the-willow-tree-1?ref=protein.xyz) in London next Friday - [Server Farm](https://serverfarm.jamesbridle.com/?ref=protein.xyz) is a computer made out of plants and animals - Here’s a [step-by-step guide](https://medium.com/geekculture/expansionpunks-welcome-to-the-more-inclusive-punkverse-aa77e675bcf5?ref=protein.xyz) on how to create a PFP NFT series - Guap mag are hiring, [apply here](https://guap.co.uk/jobs/?ref=protein.xyz) - Submit your work to be part of the next [Polyester Zine](https://www.instagram.com/p/CYUOxWqo1dL/?ref=protein.xyz) - A DAO is trying revive [Blockbuster Video](https://cointelegraph.com/news/dao-aims-to-raise-5m-to-resurrect-blockbuster-video?ref=protein.xyz) - Crypto isn’t only for [the boys](https://boysclub.vip/?ref=protein.xyz) - [Snaxshot](https://snaxshot.com/?ref=protein.xyz) is the website you never knew you needed - Apparently [#birdsarentreal](https://www.nytimes.com/2021/12/09/technology/birds-arent-real-gen-z-misinformation.html?ref=protein.xyz) 🩆 --- Want the full experience? Become a Protein Member to meet likeminded folks, attend exclusive events, and help build our*[good growth goals](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz)*: [Apply Now](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz) --- #### **THANKS** A special shot out to everyone who’s contributed to this month’s Supplement: @\_ted\_ @7babyguava7 @artem @deniz @fancy @gus @harry @jonty @marv @nataliecrue @kevinc @kes @rick and @sunnndayyy. Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that *good growth* can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 687 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Nathan Schneider on exiting to community URL: https://www.protein.xyz/31-nathan-schneider-on-the-open-internet-d36/ Last updated: 2024-06-18T20:42:14.000Z For this episode, we catch up with [Nathan Schneider](https://twitter.com/ntnsndr?ref=protein.xyz), professor of media studies at the University of Colorado in Boulder. Nathan has authored books about cooperative enterprise and the open internet as well as the widely circulated “[Exit to Community](https://e2c.how/?ref=protein.xyz)" which is a playbook for how you can put ownership back in the hands of your community. This was recorded live in the Protein Discord and to find out more about what our community is up to, make sure you follow our socials or visit [protein.xyz](https://protein.xyz/?ref=protein.xyz). ### #686 | Leanne Elliot Young, Hallucinating Software and $gm URL: https://www.protein.xyz/686-leanne-elliot-young-hallucinating/ Last updated: 2026-10-16T08:58:03.000Z This month we’ve been busy onboarding [new members](https://twitter.com/moncherriepie/status/1462927578994552837?s=20&ref=protein.xyz), writing about [permissionless brands](https://forefront.mirror.xyz/hFDYc12LjDapGPrIdNT6AGYbrFYZIgxSwhPXheBwl3s?ref=protein.xyz), finalising our [*Good Growth Framework*](https://www.notion.so/proteincommunity/What-is-Good-growth-c7aa2d0de56a493d99492ec9debf836a?ref=protein.xyz)*,* doing a [CogDis takeover](https://www.instagram.com/p/CW8KwxUM8y3/?ref=protein.xyz), and helping others [where we can](https://twitter.com/themintfund/status/1466142803378032645?s=20&ref=protein.xyz). We also had a great chat with [Leanne Elliot Young](https://www.instagram.com/leanneelliottyoung?ref=protein.xyz), CEO and Co-founder of the [Institute of Digital Fashion](https://www.instagram.com/institute%5Fdigital%5Ffashion?ref=protein.xyz), a leading voice on fashion futures, inclusivity in tech, and the metaverse. Digging into their [Diversity and Inclusivity within Virtual Worlds](https://docsend.com/view/wem8e7ppe7gr4mrk?ref=protein.xyz) report (see above) as well as an alpha on their [NFT drop](https://www.instagram.com/p/CW%5FdLB6j9Lr/?ref=protein.xyz)💧 
 all of which you can [listen to here](https://open.spotify.com/episode/6qygvnrbJOzBRViyjzDc74?si=fc9696c893f8480e&ref=protein.xyz). So, without further ado, here’s another handpicked selection of links c/o [our PRTN members](https://discord.gg/XMjJs3W5tR?ref=protein.xyz) for your reading pleasure: --- - [Institute of Network Cultures](https://networkcultures.org/?ref=protein.xyz) are looking to understand the [ethics of memes](https://networkcultures.org/viralimageculture/2021/12/01/call-for-proposals-memes-beyond-the-image/?ref=protein.xyz) - [Sirsu](https://twitter.com/sirsuhayb?ref=protein.xyz) on [building on-chain social capital](https://society.mirror.xyz/fvoqxF8QOK7WwNahMqanfoWwcBneNoWMZK6QVqwU9aM?ref=protein.xyz) - New Public want to know [what the offline world can teach us about improving our online one](https://newpublic.substack.com/p/new%5F-public-magazine-call-for-pitches) - It’s two hours long, but this [Tim Ferris podcast](https://podcasts.google.com/feed/aHR0cHM6Ly9yc3MuYXJ0MTkuY29tL3RpbS1mZXJyaXNzLXNob3c/episode/Z2lkOi8vYXJ0MTktZXBpc29kZS1sb2NhdG9yL1YwL2hkSHhmb0NmOUJJTVNGUnNSYTdRanJyeDFPb1BFTjZYR1oySVNzTnBOXzg?ref=protein.xyz) with Chris Dixon and Naval on why Web3 will change pretty much everything is definitely worth a listen - Grafik is [getting into NFTs](https://twitter.com/grafikmag/status/1463867450219536385?ref=protein.xyz). Probably nothing - Scientists have created [software that hallucinates](https://arstechnica.com/science/2021/12/getting-software-to-hallucinate-reasonable-protein-structures/?utm%5Fbrand=arstechnica&utm%5Fsource=twitter&utm%5Fsocial-type=owned&utm%5Fmedium=social) - [Octopuses and lobsters ](https://www.lse.ac.uk/News/News-Assets/PDFs/2021/Sentience-in-Cephalopod-Molluscs-and-Decapod-Crustaceans-Final-Report-November-2021.pdf?ref=protein.xyz)have feelings too you know? - Gal-dem has got some serious [gifting game](https://gal-dem.com/gal-dems-alternative-gifting-guide/?ref=protein.xyz) - Virgil might be gone, but his legacy [will live forever](https://www.dropbox.com/s/sgrtgh3zbhidpu5/%E2%80%9CSKYSCRAPER%E2%80%9D%20V2%2004.06.2021.pdf?dl=0&ref=protein.xyz) - A plan for humanity’s [shared flourishing](https://aeon.co/essays/the-challenge-of-reclaiming-the-commons-from-capitalism?ref=protein.xyz) - [Dark Study](https://www.darkstudy.net/?ref=protein.xyz) are building a very different type of learning program - A new[ floating city](https://hypebeast.com/2021/11/un-backed-south-korea-busan-floating-city-project-begins-news?ref=protein.xyz) is being created off the coast of South Korea - AirBnB has made this rather nice [design resource](https://tyrus.design/?ref=protein.xyz) for freelance illustrators - Google is trying to help make [fashion more sustainable](https://globalfibreimpact.com/?ref=protein.xyz) - Apple is finally[ releasing self-repair kits](https://www.apple.com/ca/newsroom/2021/11/apple-announces-self-service-repair/?ref=protein.xyz) - Adidas Originals apes into the metaverse 
 [literally](https://twitter.com/adidasoriginals/status/1466443459951271939?s=20&ref=protein.xyz) - Turns out [Moon Pay](https://www.theblockcrypto.com/post/125483/moonpay-concierge-celebrities-nft?ref=protein.xyz) has been helping celebs buy NFTs - Scenario report on [art shaping the future](https://scenario.wpengine.com/wp-content/uploads/2021/11/SR-06-Web.pdf?ref=protein.xyz) - The Dematerialised have got a fancy new [website](https://thedematerialised.com/discover?ref=protein.xyz) - You should grow your community like you’d [grow your garden](https://thecreativeindependent.com/people/designer-architect-teacher-and-learner-dan-taeyoung-on-growing-a-cooperative-like-youd-grow-a-garden/?ref=protein.xyz) - And community growth ≠ growth in [number of members](https://twitter.com/jacksondame/status/1466416625452781582?s=21&ref=protein.xyz) - [PoolSuite](https://twitter.com/Poolsuite?ref=protein.xyz) are making internet clubs cool again - DAO burnout is already [a thing](https://twitter.com/rafathebuilder/status/1464933568656908291?t=%5FS%5FfTVBTv4mwxLkmg%5FNe-g&s=09&ref=protein.xyz) - Ed Snowden on [Ai Weiwei, markets and monocultures](https://edwardsnowden.substack.com/p/culturalrevolutions) - Don’t check your [gas](https://www.ethburned.wtf/?ref=protein.xyz) đŸ”„ - [Other Internet](https://otherinter.net/research/pooltogether-offchain-report/?ref=protein.xyz) report on stresses and strains of running a DAO - [Hypercoop](https://hypercoop.store/?ref=protein.xyz) is a speculative model for independent supermarkets and it’s beautiful - The gig economy is[ fighting back with data](https://www.huckmag.com/perspectives/gig-workers-are-fighting-back-by-surveilling-their-employers/?ref=protein.xyz) - It was only a matter of time 
 [$gm](https://www.gmwagmi.io/?ref=protein.xyz#about) 🌞 --- Still hungry? Join PRTN to meet likeminded folks, discuss *#tough-questions*, and help our[*good growth*](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz)mission: [Apply Now](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz) --- #### **THANKS** A special shot out to all our members who’ve contributed to this months Supplement: @arian @artem @chu @deniz @EVI @Fancy @gustavo @iamkhayyam @jonty (+ for the podcast edit) @kes @mel @rickwilliams @sunnndayyy @tina and expect to see lots more community curated content SOONâ„ąïž Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 686 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz) and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Leanne Elliot Young on fashion futures and inclusivity in the metaverse URL: https://www.protein.xyz/30-leanne-elliot-young-on-fashion-69e/ Last updated: 2024-06-18T20:42:30.000Z As we move into the world of Web3, I'm speaking to people who are putting communities first in order to manifest a more equitable and decentralised future. In this episode, I’m talking with [Leanne Elliot Young](https://www.instagram.com/leanneelliottyoung?ref=protein.xyz), CEO and Co-founder of the [Institute of Digital Fashion](https://www.instagram.com/institute%5Fdigital%5Ffashion?ref=protein.xyz), a leading voice on fashion futures, inclusivity in tech, and the metaverse. Be warned, she's pretty badass. This was recorded live in the Protein Discord. ### #685 | Season 1, Cooper Turley & WTF Bots URL: https://www.protein.xyz/685-season-1-cooper-turley-and-wtf/ Last updated: 2024-05-14T15:25:31.000Z ### If our Pre-season was laying the foundations, Season 1 is building the house. 1st November saw our new season launch after our members [overwhelmingly voted in support](https://snapshot.org/?ref=protein.xyz#/proteincommunity.eth/proposal/QmTXKHQWuM6NvgMMV6feC89zvfT5of4L9jQBADoLwrUKuy) of the proposal. This means over the next 2 months, we’ll be looking to establish [Protein Community](https://www.proteincommunity.xyz/?ref=protein.xyz) as an **incubator of ideas that reflect our mission of** **good growth** **through education, expertise, and funding.** We’re therefore ready to welcome new members, start building our [Good Growth Framework](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz) đŸŒ± and launch our first $PRTN funded projects, so sign-up below if you’d like to get involved: [Apply Now](https://airtable.com/shrPXzhJhKM9FKjeE?ref=protein.xyz) p.s. Make sure you have your Discord and ETH details ready! p.p.s. If you’ve already applied, the team have been individually reviewing all 675+ submissions, so will be contacting everyone early next week ✹ --- #### **STORIES OF GROWTH** We’ve also moved our [Stories of Growth](https://open.spotify.com/show/0A5WLp0kbYreYsidSGt2wy?ref=protein.xyz) podcast into the world of Web3 and will be speaking to people who are putting communities first in order to manifest a more equitable and decentralised future. Kicking things off, we had [Cooper Turley](https://twitter.com/Cooopahtroopa?ref=protein.xyz) drop into the [Protein Discord](https://discord.gg/gv2AB9WTqQ?ref=protein.xyz) to chat about the [creator economy](https://hbr.org/2020/12/the-creator-economy-needs-a-middle-class?ref=protein.xyz), [Friends with Benefits](https://www.fwb.help/?ref=protein.xyz), and his love of [Jack Harlow](https://www.youtube.com/watch?v=np9Ub1LilKU&ref=protein.xyz). Take a listen and you can keep track of all our upcoming events with this handy [PRTN Events ical](https://calendar.google.com/calendar/ical/c%5Fohavgb9c0ks2oekolh3j9to3tk%40group.calendar.google.com/public/basic.ics?ref=protein.xyz) --- #### PLAYLISTS Listen to this [Rinse FM](https://rinse.fm/?ref=protein.xyz) mix from [Solid Blake](https://www.instagram.com/solidblake/?ref=protein.xyz) with [Client\_03](https://client03.bandcamp.com/?ref=protein.xyz) for big electro bangers and a surprise human x machine interview halfway through 💜 --- #### INTERESTING - [Tour de Moon](https://tourdemoon.com/?ref=protein.xyz) are offering [bursaries up to ÂŁ25k](https://tourdemoon.com/apply?ref=protein.xyz) for “18-25 year old scientists and nightlife creators to prompt radical imagination and new beginnings” đŸ’„ - Transgender healthcare in the UK is in crisis and [people of colour are at the sharpest end](https://gal-dem.com/trans-healthcare-uk-is-in-crisis?ref=protein.xyz) - If you’re going to read one thing, it’s [this report](https://docsend.com/view/wem8e7ppe7gr4mrk?ref=protein.xyz) (email required) from the [IoDF](https://institute-digital.fashion/?ref=protein.xyz) on diversity and inclusivity within virtual worlds - We made a Discord bot to help you understand [Web3 acronyms](https://www.proteinos.com/bots/wtf?ref=protein.xyz) - [In4Art](https://www.in4art.eu/?ref=protein.xyz) are hosting an international open call for artists that want to be [catalysts for change](https://www.in4art.eu/news/open-call-repairing-the-present-open-until-nov-21st-13cet/?ref=protein.xyz) - [Mad Realities](https://twitter.com/madrealities?ref=protein.xyz) is fundraising for [a Web3 dating show](https://madrealities.mirror.xyz/crowdfunds/0xCCac1187F4439E6ff02De97B16fF40BD2E7c8080?ref=protein.xyz) - The [Dreaming Field Lab](https://www.thedreamingfieldlab.com/?ref=protein.xyz) are connecting femmes of the African Diaspora with nature in the UK, to practice collective care in the face of climate breakdown - Here’s a great primer on the metaverse and [why we should care](https://amplify.nabshow.com/articles/what-is-the-metaverse-and-why-should-you-care/?ref=protein.xyz) - Then have a listen to Brian Merchant talk about [what’s wrong with the metaverse](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDA0Njg5LnJzcw/episode/QnV6enNwcm91dC05NDg2OTEw?sa=X&ved=0CAUQkfYCahcKEwjwk8%5F82YD0AhUAAAAAHQAAAAAQCg&ref=protein.xyz), its sci-fi origins, and why Silicon Valley is obsessed with making it work - [DAMN](https://neuroswish.mirror.xyz/crowdfunds/0xcf7f28d4c06f81Efc273a78446735C19B21C94C6?ref=protein.xyz) is building a decentralised autonomous media networks and no, it has nothing to do with Kendrick Lamar - SPACE10 explore visions for a [regenerative future](https://space10.com/regenerative-by-design/?ref=protein.xyz) and what it means to give back much more than we take - A worthwhile read on the [creator power scale](https://every.to/napkin-math/the-creator-power-scale-a-formula-to-determine-if-platforms-are-ripping-you-off?ref=protein.xyz) including a formula to determine if Twitch is ripping you off - The [School for Poetic Computation](https://sfpc.io/?ref=protein.xyz) is launching a course on [reading the past to write the future](https://sfpc.io/fall-2021/rpwf/index.html?ref=protein.xyz) - [Metahaven](https://sprawl.space/?ref=protein.xyz) artist collective on the [conflicts of representation and charms of recursion](https://so-far.online/we-are-reflections-metahaven-and-the-charms-of-recursion/?ref=protein.xyz) - Why we crave [stylish software](https://future.a16z.com/software-style-over-branding/?ref=protein.xyz) - [PleasrDAO](https://pleasr.org/?ref=protein.xyz) paid $4m for “Once Upon a Time in Shaolin” the 1/1 [Wu-Tang Clan Album](https://pleasr.mirror.xyz/PTzSIYe6LbNW55i%5FJo4S%5FfgqIiDp3d7YblpikQ1iRks?ref=protein.xyz) [🐝](https://pleasr.mirror.xyz/PTzSIYe6LbNW55i%5FJo4S%5FfgqIiDp3d7YblpikQ1iRks?ref=protein.xyz) - PRTN member, [Matt Klein](https://twitter.com/kleinkleinklein?ref=protein.xyz) explores [semi-permanence](https://zine.kleinkleinklein.com/p/semi-permanent?ref=protein.xyz) - A critical analysis of how Amazon [exploits your search results](https://themarkup.org/amazons-advantage/2021/10/14/how-we-analyzed-amazons-treatment-of-its-brands-in-search-results?ref=protein.xyz) - [Erik Hoel](https://twitter.com/erikphoel?ref=protein.xyz) has some [terrifying predictions](https://erikhoel.substack.com/p/futurists-have-their-heads-in-the) for 2050 
 which is only 29 years away folks - [Eco-Bot](https://eco-bot.net/?ref=protein.xyz) is exposing climate change disinformation and corporate greenwashing on social media - [Klima](https://www.klimadao.finance/?ref=protein.xyz) is accelerating the price appreciation of carbon assets to force fossil fuel companies to adapt more quickly to the realities of climate change - You’ve heard of your carbon footprint, what about your [carbon shadow](https://www.mic.com/impact/forget-your-carbon-footprint-lets-talk-about-your-climate-shadow?ref=protein.xyz)? - Georgina Johnson’s [The Slow Grind](https://www.theslowgrind.world/product/the-slow-grind?ref=protein.xyz) is been republished thanks to a grant from Mulberry - 21 very smart people talking about the [future of expertise](https://future.a16z.com/question/future-of-expertise?ref=protein.xyz) - [Austin Robey](https://twitter.com/austinrobey%5F?ref=protein.xyz) has done a [case study](https://forefront.market/learn/social-tokens-landscape/course-2/fwb-case-study?ref=protein.xyz) on [Friends With Benefits ($FWB)](https://www.fwb.help/?ref=protein.xyz) at it’s definitely worth a read if you’re looking for tips on how to set up and run a DAO - [Charged Particles](https://www.charged.fi/?ref=protein.xyz) is building [NFTs that own NFTs](https://gitcoin.co/grants/351/charged-particles-interest-bearing-non-fungibles-?ref=protein.xyz) - Listen to the always excellent [Seed Club](https://seedclub.xyz/?ref=protein.xyz) podcast on [new models in Web3 with OhhSiny](https://open.spotify.com/episode/6U7NWbx52UEf3KtNBN98qR?ref=protein.xyz) followed by [David Ehrlichman](https://twitter.com/davehrlichman?ref=protein.xyz) talking about [scaling DOA’s through human connection](https://open.spotify.com/episode/0vJt1AZ7chvCiNEFlaMau0?ref=protein.xyz) On The Other Side - [MSCHF](https://mschf.xyz/?ref=protein.xyz) is up to [MSCHF](https://moforgeries.org/?ref=protein.xyz) again 🙃 --- #### EVENTS - **10th -** [Amare Antwerp: Paint & Sip Workshop](https://the-dots.com/events/amare-antwerp-paint-sip-workshop-8399?ref=protein.xyz) - **11th -** [Creative rights: know your why and your worth](https://the-dots.com/events/creative-rights-know-your-why-and-your-worth-8387?ref=protein.xyz) - **12th -** [Greentea Selecta (Greentea Peng) Meets Joe Armon-Jones (DJ Set) at the Jazz Cafe](https://ra.co/events/1466068?ref=protein.xyz) - **12th -** [Change for Good: Using Values to Generate Ideas for Social Enterprise](https://the-dots.com/events/change-for-good-using-values-to-generate-ideas-for-social-enterprise-8391?ref=protein.xyz) - **13th -** [Bone Soda x Phonox: Joy Orbison, Skiifall & Very Special Guests](https://ra.co/events/1464284?ref=protein.xyz) - **16th -** [Pitch Like a Boss with Sharmadean Reid and Today at Apple](https://the-dots.com/events/pitch-like-a-boss-with-sharmadean-reid-and-today-at-apple-8292?ref=protein.xyz) - **26th - (Opening)** [Amy: Beyond the Stage exhibition](https://the-dots.com/events/amy-beyond-the-stage-exhibition-8016?ref=protein.xyz) - **27th -** [Workshop with Jazmin Morris: Storytelling through interactive fiction](https://the-dots.com/events/workshop-with-jazmin-morris-storytelling-through-interactive-fiction-7931?ref=protein.xyz) You can also keep track of the events happening in the [PRTN Discord](https://discord.gg/gv2AB9WTqQ?ref=protein.xyz) with this handy [PRTN Events ical](https://calendar.google.com/calendar/ical/c%5Fohavgb9c0ks2oekolh3j9to3tk%40group.calendar.google.com/public/basic.ics?ref=protein.xyz) --- #### **THANKS** A special shot out to all our members who’ve contributed to this months Supplement: @artem @algoriddims @anaroman @chu @deniz @EVI @Fancy @gustavo @kes and expect to see lots more community curated content SOONâ„ąïž Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- #### **SMALL PRINT** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.xyz/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 685 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz) and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Cooper Turley on the future of web3 URL: https://www.protein.xyz/29-cooper-turley-on-web3-daos-and-4bc/ Last updated: 2024-06-18T20:42:44.000Z For this episode, we have [Cooper Turley](https://twitter.com/Cooopahtroopa?ref=protein.xyz) who's been actively shaping the Creator Economy since 2019 through DAOs like Friends with Benefits and our very own [Protein Community](https://www.proteincommunity.xyz/?ref=protein.xyz). He's an investor at Variant Fund, advisor at Audius and will probably be involved in that supercool project no-one has heard of yet. This was recorded live in the Protein Discord, so excuse the audio quality and make sure you follow our [Twitter](https://twitter.com/protein?ref=protein.xyz) so you can be part of the next show. ### #684 | Good Growth, NFTrees & Positive Sum Worlds URL: https://www.protein.xyz/684-good-growth-nftrees-and-positive/ Last updated: 2024-05-14T15:25:32.000Z For those that missed it, we launched our [$PRTN token and genesis NFT](https://protein.mirror.xyz/PiJ8OK6g4DQvlaYRdbl00fUDhlaQRGAsYhaB%5FWkCk08?ref=protein.xyz) two weeks ago with a panel on [“](https://soundcloud.com/proteincommunity/prtn-launch-good-growth-panel?ref=protein.xyz)*[What is good growth?](https://soundcloud.com/proteincommunity/prtn-launch-good-growth-panel?ref=protein.xyz)*[”](https://soundcloud.com/proteincommunity/prtn-launch-good-growth-panel?ref=protein.xyz) featuring [Sirsu](https://twitter.com/sirsuhayb?ref=protein.xyz), [Priyanka Kanse,](https://twitter.com/pristyles?ref=protein.xyz) [Claire Yurika](https://www.instagram.com/thehaipriestxss/?ref=protein.xyz) and [Sterling Proffer](https://twitter.com/sdproffer?ref=protein.xyz). It was pretty dope, if we do say so ourselves. Since then, our 70 or so Founding Members have been [collaboratively discussing, defining and building](https://protein.mirror.xyz/iEKJT-ZdPmmz0DubFc4SZVAb8i5ysekvNj-ltArgqeU?ref=protein.xyz) the next iteration of the Protein Community to get ready for our Season 1 launch in a few weeks 💛 So, if this sounds like your thing and you’d like to join our mission to redefine *good growth* you can 
 [APPLY NOW](https://form.typeform.com/to/fzXTdkPR?ref=protein.xyz) (p.s. If you’ve applied and haven’t heard back yet, we’ll be contacting you via email when our Season 1 launches) --- #### **#studios** - Looking for a beautiful new workspace in the heart of Shoreditch? Come and join the Protein Studios family for six months and [get a free month on us!](https://www.proteinstudios.com/bookatour?ref=protein.xyz) 👍 --- #### #playlists This month’s mix is from [Amaliah](https://www.instagram.com/amaliahppeche?ref=protein.xyz), a London based DJ whose been making waves with her [Borne Fruits](https://www.balamii.com/host/borne-fruits?ref=protein.xyz) radio shows on Balamii and Threads Radio. Her selections provide something for everyone but *always* bring the [fruity](https://soundcloud.com/tags/fruity?ref=protein.xyz) vibes! --- #### #interesting - Want to understand Web3? [Coinvise Learn](https://coinvise.notion.site/coinvise/Coinvise-Learn-bf6e427d95524ecea2f03ea3db7988d9?ref=protein.xyz), [Forefront Learn](https://forefront.market/learn?ref=protein.xyz) and our own [Web3 Guide](https://www.proteincommunity.xyz/learn?ref=protein.xyz) are a good places to start - If there’s one thing you should read, it’s [Positive Sum Worlds: Remaking Public Goods](https://otherinter.net/research/positive-sum-worlds/?ref=protein.xyz) by [Other Internet](https://otherinter.net/?ref=protein.xyz) - [Gal-dem](https://gal-dem.com/?ref=protein.xyz) are releasing their fifth print issue on the Roaring Twenties,[ pre-order it now](https://gal-dem.newsstand.co.uk/?utm%5Fcampaign=later-linkinbio-galdemzine&utm%5Fcontent=later-20755917&utm%5Fmedium=social&utm%5Fsource=linkin.bio) - Borrow a human rather than a book at the [Human Library](https://www.instagram.com/humanlibraryorganization/?ref=protein.xyz) - Brands are (finally) waking up to the need of radical transparency and [brutal honesty](https://www.voguebusiness.com/sustainability/brutal-honesty-the-new-look-sustainable-marketing-ace-and-tate?ref=protein.xyz) when it comes to sustainability messaging - Apply to be part of the [Femnoise’s Metaverse music festival](https://www.femnoise.com/launches-femnoise-metaverse/?ref=protein.xyz) - Zhiqin Lu explores the cultural taboo with [Synthetic Ero](https://www.itsnicethat.com/features/the-next-generation-2021-zhiqin-lu-graphic-design-200921?ref=protein.xyz)s - Resident Advisor has done a [nice write up](https://www.femnoise.com/launches-femnoise-metaverse/?ref=protein.xyz) on the DAO of the moment, [Friends with Benefits](https://www.fwb.help/?ref=protein.xyz) - [Aerial](https://aerial.is/?ref=protein.xyz) offsets the carbon emissions of your NFT's - Trippin explain how your[ unused airmiles can help refugees](https://trippin.world/feature/miles-for-migrants?ref=protein.xyz) - Our friends at [CogDis](https://cogdis.studio/?ref=protein.xyz) ask, [should we humanise fashion brands?](https://www.instagram.com/p/CUXcj3ot3Vd/?ref=protein.xyz) - Learn a language while you [browse the internet](https://jointoucan.com/?ref=protein.xyz) - [Pussy Riot](https://twitter.com/pussyrrriot?ref=protein.xyz) are one of the 15 projects selected for the 3rd [Seed Club](https://twitter.com/seedclubhq/status/1440693901623324672/photo/1?ref=protein.xyz) cohort and for those that missed it, we were in [cohort 2](https://twitter.com/seedclubhq/status/1357354339434549248?ref=protein.xyz) back in February this year - Chase Chapman on measuring value[ what nature can teach us about the evolution of crypto](https://open.spotify.com/episode/5cIntCHMRQC5GhSEbQr3h4?si=ec4cc4de2c1c424f&nd=1&ref=protein.xyz) - Up your snacks game with [Snaxshot](https://www.snaxshot.com/?ref=protein.xyz) - [Strutsafe](https://www.gofundme.com/f/strut-safe-summer-fundraiser?utm%5Fcampaign=p%5Fcp%5Fdisplay&utm%5Fmedium=copy%5Flink&utm%5Fsource=customer) are helping people to get home safely in Edinburgh - Join Seeds is a currency that aligns[ people, planet and prosperity for all](https://joinseeds.earth/?ref=protein.xyz) - Next Nature has a worthwhile read on a[ new way of ecological thinking](https://nextnature.net/magazine/visual/2021/a-new-mythology-of-technology?ref=protein.xyz) - Mariana Mazzucato asks [What is economic value and who creates it](https://www.ted.com/talks/mariana%5Fmazzucato%5Fwhat%5Fis%5Feconomic%5Fvalue%5Fand%5Fwho%5Fcreates%5Fit/up-next?language=en&ref=protein.xyz) - Why 2022 will be all about [Community DAOs](https://p.mirror.xyz/cVN3KOss0uqpZwxHQKtC4Syvn1RfXaxofFKHJuKLWS4?ref=protein.xyz) - 31 ideas for how the [music industry](https://jack.mirror.xyz/CLVl8maTxlphqKP6eZ1oQ1CJJKT1mvQk7cSflu8g%5FLg?ref=protein.xyz) can getting into Web3 - FKA Twigs fronts, Joins The Chorus, a campaign [against domestic and sexual violence](https://www.dazeddigital.com/music/article/54311/1/fka-twigs-fronts-campaign-against-domestic-and-sexual-violence-join-the-chorus?ref=protein.xyz) - The last Mercury Retrograde of 2021 is here and it’s [coming for your relationships](https://www.refinery29.com/en-gb/2021/09/10690948/mercury-retrograde-libra-meaning-effects-september-2021?ref=protein.xyz) - Find and support the most [environmentally and socially transparent](https://www.proco.store/?ref=protein.xyz) fashion brands - Finally, why send flowers when you can send an [NFTree](http://treedao.org/?ref=protein.xyz) 🌿 --- #### #events - **1-4th -** [ON Running’s Point 2 Weekender with Lucy Hardcastle, Trippin, High Snob, Reprezent Radio and BLOK at Protein Studios](https://www.eventbrite.com/e/point-2-tickets-171926064487?utm%5Fcampaign=later-linkinbio-protein&utm%5Fcontent=later-20959634&utm%5Fmedium=social&utm%5Fsource=linkin.bio) đŸƒâ€â™€ïž - **3rd** \- [Bernardine Evaristo: Manifesto On Never Giving Up](https://the-dots.com/events/bernardine-evaristo-manifesto-on-never-giving-up-8194?ref=protein.xyz) - **4th -** [Future Art Ecosystems 2 Live: Robin McNicholas x Alex Boyes – How do public arts organisations stay relevant](https://the-dots.com/events/future-art-ecosystems-2-live-robin-mcnicholas-x-alex-boyes-how-do-public-arts-organisations-stay-relevant-8196?ref=protein.xyz) - **6th -** [Feminism vs Womanism: Is feminism inclusive? A discussion on womanist's views on the body](https://the-dots.com/events/feminism-vs-womanism-is-feminism-inclusive-a-discussion-on-womanist-s-views-on-the-body-8197?ref=protein.xyz) - **7th -** [Virtual Event on Reducing Your Digital Footprint](https://the-dots.com/events/virtual-event-on-reducing-your-digital-footprint-8201?ref=protein.xyz) - **7th -** [De-colonising the future: the movement for intergenerational justice](https://the-dots.com/events/de-colonising-the-future-the-movement-for-intergenerational-justice-8192?ref=protein.xyz) - **12th -** ​​[Dark Matter - Independent Filmmaking in the 21st Century](https://the-dots.com/events/dark-matter-independent-filmmaking-in-the-21st-century-8199?ref=protein.xyz) --- A special shot out to all our members who’ve contributed to this months Supplement: @alexwilson @anaroman @dindindeniz @eliot @gustavo @nataliecrue @sterling @tommann @yurikush and expect to see lots more community curated content coming SOONâ„ąïž Until next month, your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.xyz/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 684 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Discord](https://discord.gg/TM73N6BcKc?ref=protein.xyz), [Mirror](https://protein.mirror.xyz/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz) and [Insta](https://www.instagram.com/protein/?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #683 | $PRTN Launch, Cultural Archivism & BLVKHVND URL: https://www.protein.xyz/683-prtn-launch-cultural-archivism/ Last updated: 2024-05-14T15:25:33.000Z We’re gearing up for our **$PRTN** token launch on the **16th September**, so if you’d like to join the next iteration of the Protein Community, make sure you sign-up before midnight UTC on **Monday 6th September**: [Apply here ...](https://form.typeform.com/to/fzXTdkPR?ref=protein.xyz) --- #### **[#studios](http://proteinstudios.com/?ref=protein.xyz)** - Looking for a beautiful new workspace to call home? Come and join the Protein Studios family for six months and [get a free month on us!](https://www.proteinstudios.com/bookatour?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) Another [stellar mix](https://soundcloud.com/baesianz/roots-a-grubber-baesianz-playlist?ref=protein.xyz) from Basianz’s head of music [Made By Dil](https://www.instagram.com/madebydil/?ref=protein.xyz), recorded live at the private view of their ROOTS exhibition in Deptford a couple of weeks ago. Read more about the exhibition below đŸ’« --- #### **[#collaboration](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz)** - [Protein Agency](http://proteinagency.com/?ref=protein.xyz) are looking for an [Insight Director](https://protein.breezy.hr/p/84ad160a0aed-protein-agency-insight-director?ref=protein.xyz), [Senior Insight Strategist](https://protein.breezy.hr/p/af93b3ed4bcc-protein-agency-senior-insight-strategist?ref=protein.xyz), and [Junior Account Manager](https://protein.breezy.hr/p/ace2f3ec434f-protein-agency-junior-account-manager?ref=protein.xyz) all full-time roles out of Amsterdam - Protein member Charlotte Cramer is looking for 16-25 y/o’s in NY, ATL, LA, CHI, London & Paris for a [paid research opportunity](https://www.proteincommunity.com/posts/16644844?ref=protein.xyz) - Protein member Hanne Caspersen is looking for[ 2 x 20-30 y/o ambitious people from China and US for a paid interview opportunity](https://www.proteincommunity.com/posts/16616743?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - Prada is starting a [three year incubator programme ](https://www.dazeddigital.com/fashion/article/53993/1/prada-partners-with-theaster-gates-on-an-incubator-for-artists-of-colour?ref=protein.xyz)to provide financial support, mentorship for artists of colour - If there’s one thing you should listen to this month, it’s [Sirsu](https://twitter.com/sirsuhayb?ref=protein.xyz) talking about [cultural archivism](https://open.spotify.com/episode/2GjKydpDNqsgIPX93M7xI6?si=98b306d37c874f55&ref=protein.xyz) - [Baesianz](https://baesianz.com/?ref=protein.xyz) are organising [donations for refugees from Afghanistan](https://www.instagram.com/p/CTU7yvCMO-h/?ref=protein.xyz) in South East London. Be sure to also check their recent [ROOTS exhibition](https://i-d.vice.com/en%5Fuk/article/3aqe59/6-asian-artists-discuss-decolonising-our-relationship-with-nature?ref=protein.xyz) that decolonises our relationship with nature - Love music? Love the climate? You should head to the [Climate Music Blowout](https://www.climatemusicblowout.com/?ref=protein.xyz) - [Vitalik Buterin](https://twitter.com/VitalikButerin?ref=protein.xyz) has a few things to say about the future of [community governance](https://vitalik.ca/general/2021/08/16/voting3.html?ref=protein.xyz) - [I AM](https://www.iam-internet.com/?ref=protein.xyz) are running an open call for proposals for [Imagining Intercitizenships](https://www.iam-internet.com/weekend/call?ref=protein.xyz) that builds on their [Everything Manifesto](https://medium.com/iam-journal/the-everything-manifesto-a-thought-experiment-for-the-next-billion-seconds-bcd9b9c938dc?ref=protein.xyz) (which is definitely worth a read) - Listen to the latest growing up with gal-dem podcast - [Leah Johnson on love in all its forms](https://podcasts.apple.com/us/podcast/leah-johnson-on-love-in-all-its-forms/id1509199829?i=1000534043003&ref=protein.xyz) - Tina He on the transience of [identity and finding belonging in Web3](https://podcasts.apple.com/us/podcast/11-tina-he-the-transience-of-identity-finding/id1570685120?i=1000533927921&ref=protein.xyz) - Back [AIxDesign’s](https://www.aixdesign.co/?ref=protein.xyz) Kickstarter campaign for their [AI ideation card deck](https://www.kickstarter.com/projects/aixdesign/ai-ideation-card-deck-by-aixdesign?ref=protein.xyz) - [Listen](https://podcasts.apple.com/gb/podcast/back-2-life/id1566146782?i=1000533309682&ref=protein.xyz) to DJ Ruby Sound discuss her project [Artist Recovery Club](https://www.rubysavage.com/work/artist-recovery-club?ref=protein.xyz) - [Fokus Global speak to Mira about techno-acceleration and dismantling capitalism](https://fokusglobal.net/infokusmixes/mira?ref=protein.xyz) - The Hundreds have entered the [metaverse](https://nystrom.substack.com/p/the-unsyndicated-brief-1-streetwear) - [BLVKHVND](https://sirsu.mirror.xyz/pw%5Fgqx%5FIzpRD6-3wXaUpmvUNvdXP1a4LBDy1lozndc4?ref=protein.xyz) are building a decentralized gaming community - welcome to dSports - An interesting exploration of Gen Z shift in [identity and status seeking](https://digitalnative.substack.com/p/back-to-the-future-myspace-and-gen%C2%A0) - [Gender shifts](https://www.businessoffashion.com/news/global-markets/japans-gen-z-men-spend-big-on-makeup?ref=protein.xyz) continue in the Japanese makeup industry - [Dinner DAO](https://mmm.page/dinnerdao.main?ref=protein.xyz): pitch in, vote and have meals together - [LOOT](https://www.lootproject.com/?ref=protein.xyz) is looking at [gaming and game creation](https://collisions.substack.com/p/gimme-the-loot) - Some tips on [how to design great incentives](https://eliotc.substack.com/p/how-to-design-great-incentives) - Everything you need to [know about incels](https://www.instagram.com/p/CSuV-izIU%5Fq/?ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **1-5th -** [SHIVERS: Goldsmith’s MA Computational Arts Final Show](https://shivers.goldcomparts.show/?ref=protein.xyz) - **7th -**[ Bernadine Evaristo in conversation with Pandora Sykes](https://the-dots.com/events/bernardine-evaristo-in-conversation-with-pandora-sykes-7873?ref=protein.xyz) - **7th -** [Legal Lab Report 1: Art + Tech/Science Collaborations](https://the-dots.com/events/legal-lab-report-1-art-tech-science-collaborations-7849?ref=protein.xyz) - **9th -** [Nadia Piet joins The Hmm to discuss emotions and technology as part of their Real Feelings exhibition](https://www.instagram.com/p/CTUb0CPoUkq/?ref=protein.xyz) - **9-12th -** [Peckham Digital Festival: Celebrating Creative Computing and Digital Art](https://www.peckhamdigital.org/?ref=protein.xyz) - **11th -** [Celebrate London Pride Weekend with He.She.They at Fabric](https://ra.co/events/1443031?ref=protein.xyz) - **12th -** [Join DAZED and GOAT for a day of free fashion and culture workshops with some of the key players in the industry](https://www.dazeddigital.com/life-culture/article/53984/1/join-dazed-and-goat-for-a-day-of-free-fashion-and-culture-workshops?ref=protein.xyz) - **16th -** [$PRTN Token Launch 🚀](http://proteincommunity.xyz/?ref=protein.xyz) - **16th -** [Lone Design Club x Bedstraw and Madder: Natural Dye Workshop](https://the-dots.com/events/lone-design-club-x-bedstraw-and-madder-natural-dye-workshop-7866?ref=protein.xyz) - **18-19th** \- [Open Studios at ArtHubLondon in Deptford](https://www.arthub.org.uk/?ref=protein.xyz) --- Until next month! Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.xyz/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 683 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), Discord, [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #682 | Are.na Podcast, Normcore Revisited and Crap Crypto URL: https://www.protein.xyz/682-arena-podcast-normcore-revisited/ Last updated: 2024-05-14T15:25:33.000Z Whilst some of you might be enjoying some well deserved time off, we’ve been working hard on how we can better serve you, our community of readers, curators, and collaborators, as a place where people and ideas grow đŸŒ± So it feels appropriate to host an intimate IRL + URL event on **16th September 2021** to discuss what we can do better, where we go next, and how you can get more involved 
 so if you’re interested in being part of the exciting next iteration of Protein, make sure you’re signed up here: [Request to Join](https://form.typeform.com/to/fzXTdkPR?ref=protein.xyz) --- #### [#storiesofgrowth](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f43caa0ca-72f5-4104-aec1-686123d091da_991x647-png.jpg)](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) As Supplement subscribers, you get to hear the final episode of the current season before ANYONE else. This month, we have Charles Broskoski, founder of [Are.na](https://www.are.na/?ref=protein.xyz), discussing all things visual, crypto and community: [Listen Now](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) As the IRL vibes return, we show some love for ATW Records who’ve been making waves all summer - recently dropping a proper old-skool rave in a field near Cambridge. Listen to their recent mix for [Balamii](https://www.balamii.com/?ref=protein.xyz) and follow [Warehouse Raves](https://www.instagram.com/warehouse%5Fraves/?ref=protein.xyz) for the next one ♄ --- #### **[#collaboration](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz)** - [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) has two permanent roles open in Amsterdam if you fancy [changing things up](https://protein.breezy.hr/?ref=protein.xyz) - Flock Together are looking for a[ General Manager](https://www.instagram.com/p/CSHD0ZptXqa/?ref=protein.xyz) - Bloody Good Period are looking for [videographers](https://www.instagram.com/p/CSFGLf9FzK1/?ref=protein.xyz) - Want to be featured here next month? [Post it here 
](https://www.proteincommunity.com/posts/protein-is-all-about-collaboration-between-members-so-whats-the-one-thing-you-need-a-hand-with-and-one-thing-you-could-offer-in-return?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - Laura Bachmann on the [vicious cycle of creative perfectionism](https://1granary.com/opinion/no-imperfections-the-vicious-cycle-of-creative-perfectionism/?ref=protein.xyz) - Hypepeace is [raising funds](https://www.instagram.com/p/CSJP1z8N69m/?ref=protein.xyz) for their [Art for Palestine fund](https://www.indiegogo.com/projects/art-for-palestine--2?ref=protein.xyz#/) - An excellent paper on understanding trends through [early adopter analysis](https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0189096&ref=protein.xyz) - How TikTok’s algorithm [figures you out](https://www.youtube.com/watch?v=nfczi2cI6Cs&ab%5Fchannel=WallStreetJournal&ref=protein.xyz) - Meanwhile, TikTok’s top dance creators are fighting to [protect their copyright](https://www.dazeddigital.com/science-tech/article/53713/1/tiktok-dance-creators-are-fighting-for-the-copyrights-to-their-work?ref=protein.xyz) - [HERVISIONS](https://www.hervisions.world/?ref=protein.xyz) continues to impress with their [Control the Virus Online Exhibition](https://controlthevirus.art/?ref=protein.xyz) - [Brickit](https://petapixel.com/2021/07/01/brickits-ai-camera-scans-your-lego-to-suggest-things-you-can-build/?ref=protein.xyz) scans your Lego collection and suggests new things to make - Is Lil Nas X Gen Z's [defining icon](https://digitalnative.substack.com/p/lil-nas-x-is-gen-zs-defining-icon)? - [TextSniper](https://textsniper.app/?ref=protein.xyz) extracts text from images and other digital documents - Gawker [is back](https://www.gawker.com/media/welcome-to-gawker?ref=protein.xyz) 
 say no more - Clubhouse’s entire database of 3.8 billion phone numbers is for sale [on the darkweb](https://twitter.com/mruef/status/1418693478574346242?ref=protein.xyz) - In case you missed it, Jaron Lanier wants to [fix the internet](https://www.youtube.com/watch?v=Np5ri-KktNs&ab%5Fchannel=TheNewYorkTimes&ref=protein.xyz) - AI powered [fashion generator](https://www.thisfashiondoesnotexist.com/?ref=protein.xyz) by [NewLife](https://newlife.ai/?ref=protein.xyz) - Sean Monaham has [revisited Normcore](https://www.8ball.report/p/normcore-revisited?ref=protein.xyz) (subscription required) - How to sign in [BASL (Black American Sign Language)](https://www.youtube.com/watch?app=desktop&v=3HDm3kx3rhY&ab%5Fchannel=Netflix&ref=protein.xyz) - Is code ever [“done”](https://uxdesign.cc/agile-wont-get-you-to-done-here-are-4-ways-to-fix-that-4e6b83b85a4a?ref=protein.xyz)? - [Playdate](https://play.date/?ref=protein.xyz) is a 1-bit retro gaming device that’s incredibly cute - Support [Big Brother Watch](https://bigbrotherwatch.org.uk/?ref=protein.xyz) in their campaign against the [implementation of vaccine passports in the UK](https://bigbrotherwatch.org.uk/campaigns/stopvaccinepassports/?ref=protein.xyz) - Riposte’s [new digital issue](https://www.ripostemagazine.com/movement-homepage?ref=protein.xyz) celebrates the queer club kids who founded their community through the notion of movement - Read how [the voices of women in tech are still being erased](https://www.technologyreview.com/2021/08/03/1030460/women-erased-tech-history-computing/?utm%5Fmedium=tr%5Fsocial&utm%5Fsource=instagram&utm%5Fcampaign=site%5Fvisitor.unpaid.engagement&utm%5Fcontent=instagrampost) - 25 tips for your next [meme video](https://www.vulture.com/2021/05/best-online-videos-tiktok-youtube-vine.html?ref=protein.xyz) - The [remarkable story](https://www.theguardian.com/lifeandstyle/2021/jul/24/how-henry-vacuum-cleaner-became-accidental-design-icon?ref=protein.xyz) of the 82 year old inventor of the Henry vacuumer cleaner - [Tech Yard](https://www.arts.ac.uk/about-ual/press-office/stories/tech-yard-is-back-new-dates-for-summer-2021?ref=protein.xyz) is a summer coding camp for 10-13 year olds - Where failed startups [get turned into toys](https://deadstartuptoys.com/?ref=protein.xyz) - [NEO BLACK MARKET](https://neoblack.market/?ref=protein.xyz) is searching for solutions to the industry’s garment waste problem - And if you ever wondered, here’s [why bees make honey](https://www.newscientist.com/question/bees-make-honey/?ref=protein.xyz) 🐝 --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - If there’s one thing you should read this month, it’s this[ Prehistory of DAOs](https://gnosisguild.mirror.xyz/t4F5rItMw4-mlpLZf5JQhElbDfQ2JRVKAzEpanyxW1Q?ref=protein.xyz) - As well as how the world is being [transformed by DAOs](https://blog.aragon.org/15-ways-the-world-is-being-transformed-by-daos/?ref=protein.xyz) - Luke Burgis on [the power of mimetic desire](https://open.spotify.com/episode/2zRDPKWGzvGc0wJYta2BvZ?si=745e6c7cdf8f4ffb&ref=protein.xyz) - Station has a great [primer on the Web 3](https://station.mirror.xyz/xlPSC6PYsazGxjo-pqyaV8M4ujtWapxhCmVQfBjmN9o?ref=protein.xyz) - [Exit to Community](https://www.colorado.edu/lab/medlab/sites/default/files/attached-files/exittocommunityprimer-web.pdf?ref=protein.xyz) is a new investment model for communities - Cyn Bahati of [Herstory DAO,](https://twitter.com/herstorydao?lang=en&ref=protein.xyz) discusses [textures of the metaverse, tribal DAOs and crypto anthropology](https://open.spotify.com/episode/4O6dgqbrgoEyPC9rgOGzwU?si=mAiX0M5zQLKgaP3trkj-fQ&dl%5Fbranch=1&ref=protein.xyz) - And finally, this South Korean toilet turns [crap into crypto](https://screenshot-media.com/technology/innovation/the-beevi-toilet/?ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **6th** to **19th -** [Normality and Other Wonders](https://www.instagram.com/p/CSEW1yZIgUb/?ref=protein.xyz) - **7th -** [SPUR.WORLD exhibition and live event in Bristol](https://www.eventbrite.co.uk/e/spurworld-live-event-tickets-164968718879?ref=protein.xyz) - **8th -** [He.She.They in the Park in Brighton](https://ra.co/events/1452596?ref=protein.xyz) - **11th -** [Pep Talk: Digital creator and crypto artist, Don Allen Stevenson III](https://the-dots.com/events/pep-talk-digital-creator-and-crypto-artist-don-allen-stevenson-iii-7553?ref=protein.xyz) - **20th** to **22nd -** [Grubber x Baesianz ‘ROOTS’ exhibition](https://www.instagram.com/p/CSHvaMXty3d/?ref=protein.xyz) - **24th -** [​​D&AD Dinner With, President's Award Winner & Australian-born director Kim Gehrig](https://www.proteincommunity.com/events/dad-dinner-with-presidents-award-winner-australian-born-director-kim-gehrig?instance%5Findex=20210824T170000Z&ref=protein.xyz) - **24th -** ‘[Understand Thyself’ for Creatives & Entrepreneurs](https://www.proteincommunity.com/events/understand-thyself-for-creatives-entrepreneurs?instance%5Findex=20210824T163000Z&ref=protein.xyz) - **27th -** [Serpentine x Boiler Room: Park Nights – John Glacier live performance](https://www.proteincommunity.com/events/serpentine-x-boiler-room-park-nights-john-glacier-live-performance?instance%5Findex=20210827T190000Z&ref=protein.xyz) - **31st -** [Nicer Tuesdays: Finding a tone of voice with Collins, Loulou JoĂŁo](https://www.proteincommunity.com/events/nicer-tuesdays-finding-a-tone-of-voice-with-collins-loulou-joao?instance%5Findex=20210831T160000Z&ref=protein.xyz) - **16th Sept** \- Protein DAO launch! More Soonℱ --- Until next month! Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 682 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Charles Broskoski on Are.na, crypto and community URL: https://www.protein.xyz/28-charles-broskoski-on-arena-crypto-ea7/ Last updated: 2024-06-18T20:43:01.000Z For this episode we chat with Charles Broskoski, founder of [Are.na](https://are.na/?ref=protein.xyz), a platform designed to help you create your own visual space on the internet. Launched over 10 years ago, it certainly follows our good growth methodology of quality over speed or scale. Other than some nostalgic dot com tangents, we discuss all things visual, crypto and community. This was recorded over Zoom, so apologies for the audio quality. ### #681 | DVTK, Jay Z NFT & Society Centered Design Manifesto URL: https://www.protein.xyz/681-dvtk-jay-z-nft-and-society-centered/ Last updated: 2024-05-14T15:25:34.000Z Big thanks to everybody who submitted to our [Open Calls](https://www.instagram.com/p/CQYmq3-HQVd/?ref=protein.xyz) ✹ It's been amazing to see all your beautiful submissions and help bring our community closer together. Over the next few weeks we're going to be changing things up a bit, with the aim to help you "discover better" and be more in control of your own data 
 so keep an eye out for how you can get involved 👀 Can’t wait? [Join Protein for free 
](https://www.proteincommunity.xyz/?ref=protein.xyz) --- #### [#storiesofgrowth](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f29f7ba72-dd8b-462a-b652-0dac9cf43e17_753x647-png.jpg)](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) As a Supplement subscriber, we have another [first listen podcast episode](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) for you. Kim Boutin is one-half of [DVTK](https://dvtk.us/?ref=protein.xyz), an independent digital design studio based in Paris. They create beautifully immersive digital experiences as well as their own fun side-projects, such as [loadmo.re](https://loadmo.re/?ref=protein.xyz) \- a curation platform for post-desktop interfaces. [Listen Now](https://podcasts.apple.com/us/podcast/27-kim-boutin/id1449302502?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) This month, we have Protein member [Ana Roman’s mix](https://soundcloud.com/halfmoonbk/ana-roman-6102021?ref=protein.xyz) for [HalfMoonBK](https://www.instagram.com/halfmoonbk/?ref=protein.xyz) \- an independent music and media company based in NYC and LA covering and reinforcing emerging culture around the world through radio, events, editorial, and educational workshops. Enjoy đŸ€™ --- #### **[#collaboration](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz)** - [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) has a bunch of permanent and freelance roles open at the moment if you fancy [changing things up a bit](https://www.linkedin.com/company/protein-/?ref=protein.xyz). They’re also researching running culture in the UK, Europe, and North America [if that’s your thing](https://form.typeform.com/to/mj1dGVcG?ref=protein.xyz) - [Broccoli mag is looking for a project manager](https://www.instagram.com/p/CQqtj97sNtl/?ref=protein.xyz) - [UAL CCI is hiring](https://ual.tal.net/vx/lang-en-GB/mobile-0/appcentre-1/brand-1/candidate/jobboard/vacancy/1/adv/?ftq=creative+computing&ref=protein.xyz) lecturers for their Creative Computing course - Want to be featured here next month? [Post it here 
](https://www.proteincommunity.com/posts/protein-is-all-about-collaboration-between-members-so-whats-the-one-thing-you-need-a-hand-with-and-one-thing-you-could-offer-in-return?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - Last weekend saw [Trans Pride in London](https://www.instagram.com/weexistlondon/?hl=en&ref=protein.xyz) and we wish every day was like this 🌈 - Make sure you also book your[ tickets](https://ra.co/events/1443031?ref=protein.xyz) for London Pride Weekend in September with [he.she.they](https://www.instagram.com/he.she.they/?hl=en&ref=protein.xyz) - If there’s one thing you should read this month, it’s the [Society Centred Design Manifesto](https://societycentered.design/?ref=protein.xyz) by [IF](https://www.projectsbyif.com/?ref=protein.xyz) - [The Feminist Internet](https://www.instagram.com/p/CQyT5EhgFcY/?ref=protein.xyz) have just made Facebook, Google, TikTok, and Twitter sign a set of commitments working against online gender-based abuse - [read the full report here](https://ogbv.webfoundation.org/?ref=protein.xyz) ✊ - We’ve been asking our members [how the pandemic impacted their identity or sense of self](https://www.proteincommunity.com/posts/how-has-the-pandemic-impacted-your-identity-or-sense-of-self?ref=protein.xyz) - If you missed our discussion on Wellness in the Workplace with [BigWorldNRG](https://www.instagram.com/bigworldnrg/?hl=en&ref=protein.xyz), then join the [HeySisWorld](https://www.joinclubhouse.com/club/hey-sis-world?ref=protein.xyz) Clubhouse to keep up with their convos! - [Creatives 4 Systemic change](https://www.creatives4systemicchange.com/?ref=protein.xyz) are raising funds to support Black female-identifying artists in continuing their practice. [Bid now!](https://www.creatives4systemicchange.com/?ref=protein.xyz) - [GUAP x Kunstraum ](https://www.instagram.com/p/CQx8iTdBH0g/?ref=protein.xyz)have an open call exhibition for people who have never/rarely exhibited before - [Fact Liverpool](https://www.fact.co.uk/?ref=protein.xyz) is offering 4 upcoming artists in the North of England ÂŁ2,500 grant + ÂŁ1,500 production fee to create new digital works for [#FACTtogether](https://www.instagram.com/explore/tags/facttogether/?ref=protein.xyz) 2021\. You can[ apply here](https://www.instagram.com/p/CQx2lQTllrl/?ref=protein.xyz) - Last month’s podcast guest, [Alex Fefegha of Comuzi, ](https://www.instagram.com/p/CQHDkLkBE7A/?ref=protein.xyz)has made an awesome[ Rap Bot](https://www.instagram.com/p/CQHDkLkBE7A/?ref=protein.xyz) - Finsbury Park is re-exploring public spaces as a platform not just for shared experiences but shared choices we make together. The [Peoples’ Park Plinth](https://peoplesparkplinth.org/?ref=protein.xyz) is a project that turns the whole of the park into a platform for public digital artworks and asks you to pick the one you want for your park, so [vote now!](https://peoplesparkplinth.org/?ref=protein.xyz) - [The Slow Factory](https://www.instagram.com/p/CQYeTIPFHZz/?ref=protein.xyz) has launched a digital exhibition called [I Really Love This Song](https://ireallylovethissong.com/?ref=protein.xyz) to celebrate the “empathetic beauty of storytellers" - Win a [6 week life coaching programme](https://www.instagram.com/p/CQWb5VkAJJv/?ref=protein.xyz) from [Calypso Barnum-Bobb](https://www.instagram.com/c41ypso/?ref=protein.xyz) - 1 in 5 people often or always feels lonely, so [British Red Cross](https://www.redcross.org.uk/?ref=protein.xyz) have launched a [Sunrise Walk](https://www.instagram.com/thesunrisewalk/?ref=protein.xyz) to challenge you to walk 5k at sunrise, donate ÂŁ5 and nominate 5 friends to do the same 🌞 - Submit your story to[ Storytime](https://www.storytime.site/?ref=protein.xyz) from [Lily Gutierrez](https://www.proteincommunity.com/members/7351676?ref=protein.xyz) and whilst you’re there, be sure to check out their[ podcast](https://soundcloud.com/storytimethepodcast?ref=protein.xyz) - Watch the new film [Finding your LIGHT ](https://www.youtube.com/watch?v=lesome0MSY4&feature=emb%5Flogo&ref=protein.xyz)by [Aaraf Adam](https://www.anothermag.com/art-photography/13403/aaraf-adam-s-visual-project-spotlights-black-muslim-women-in-new-zealand?ref=protein.xyz) --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - [Fred Ersham ](https://twitter.com/fehrsam?ref=protein.xyz)on [Culture, Communities and Crypto](https://www.fehrsam.xyz/blog/creators-communities-and-crypto-part-ii?ref=protein.xyz) - Jay Z is auctioning a [‘Reasonable Doubt’ NFT](https://www.highsnobiety.com/p/jay-z-reasonable-doubt-nft-sothebys/?ref=protein.xyz) at [Sotheby’s](https://www.sothebys.com/en/buy/auction/2021/jay-z-x-derrick-adams-heir-to-the-throne-an-nft/heir-to-the-throne?locale=en&ref=protein.xyz) - We very much like what [Startupyworld ](https://startupy.world/?ref=protein.xyz)is doing with their publishing platform [Ghost Knowledge](https://www.ghostknowledge.com/?ref=protein.xyz) - A16Z on [Designing Internet Native Communities: A Guide to Crypto Tokens](https://future.a16z.com/a-taxonomy-of-tokens-distinctions-with-a-difference/?ref=protein.xyz) - [Woon Joon Ian](https://medium.com/@joonian?ref=protein.xyz) has a worthwhile read on [the process of quantifying loyalty](https://medium.com/rallynetwork/quantifying-loyalty-c6563ba08387?ref=protein.xyz) - Fellow [Seed/Club](https://seedclub.xyz/?ref=protein.xyz) cohorters, [Afrofuture](https://afrofuture.ai/?ref=protein.xyz) are dropping a [series of NFTs](https://twitter.com/afrofutureai/status/1410648842018689028?ref=protein.xyz) with 5 of Africa's top artists --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Weekly on Tuesdays** — [Yoga with Gina](https://www.instagram.com/ginastewart%5F%5Fyoga/?hl=en&ref=protein.xyz) - **2nd —** [UAL CCI: Diploma Show Party](https://www.proteincommunity.com/events/ual-cci-diploma-show-party?instance%5Findex=20210702T110000Z&ref=protein.xyz) - **3rd —** [Black-Owned Weekender](https://www.eventbrite.co.uk/o/jamii-18446684185?utm%5Fcampaign=later-linkinbio-ukjamii&utm%5Fcontent=later-17947263&utm%5Fmedium=social&utm%5Fsource=linkin.bio) at [Protein Studios](https://www.instagram.com/proteinstudios/?ref=protein.xyz) - **3rd** — [Royal College of Art London Graduate Exhibition](https://www.eventbrite.com/e/147-329-tickets-157653910089?ref=protein.xyz) - **5th** — [D&AD New Blood Festival Talk: How to find work and workplaces that reflect who you are](https://www.proteincommunity.com/events/dad-new-blood-festival-talk-be-your-own-career-matchmaker-how-to-find-work-and-workplaces-that-reflect-who-you-are?instance%5Findex=20210705T120000Z&ref=protein.xyz) - **7th —**[ Disrupt Festival 2021](https://www.proteincommunity.com/events/disrupt-festival-2021?instance%5Findex=20210707T080000Z&ref=protein.xyz) - **7th** — [The Good Business Festival 2021](https://www.proteincommunity.com/events/the-good-business-festival-2021?instance%5Findex=20210707T090000Z&ref=protein.xyz) - **7th** —[ D&AD New Blood Festival Talk: How to build a career in your own time & in your own way](https://www.proteincommunity.com/events/dad-new-blood-festival-talk-stop-comparing-yourself-how-to-build-a-career-in-your-own-time-in-your-own-way?instance%5Findex=20210707T120000Z&ref=protein.xyz) - **8th** — [Arts Award & Wellbeing on supporting young people to process their experiences of the pandemic](https://www.proteincommunity.com/events/arts-award-wellbeing-how-can-arts-award-support-young-people-to-process-their-experiences-of-the-pandemic?instance%5Findex=20210708T140000Z&ref=protein.xyz) - **9th** — [Protein Studios](https://www.instagram.com/proteinstudios/?ref=protein.xyz) & [OAT](https://www.instagram.com/oat.coffee/?ref=protein.xyz) presents [GOOD VIBES đŸ€™](https://www.instagram.com/goodvibes.east/?ref=protein.xyz) - **9th** —[ Big Plant Sale with Plants for All](https://www.eventbrite.co.uk/e/big-plant-sale-london-tickets-159388572511?ref=protein.xyz) at [Protein Studios](https://www.instagram.com/proteinstudios/?ref=protein.xyz) - **10th** \- [Half Moon x Portals LA](https://www.instagram.com/p/CQohX2ij6P4/?ref=protein.xyz) looks like it’s going to be [fun](https://www.instagram.com/p/CQzq5CZhezY/?ref=protein.xyz) - **19th** — [No Comply, Skate Culture & Community](https://www.proteincommunity.com/events/free-exhibition-no-comply-skate-culture-community?instance%5Findex=20210719T110000Z&ref=protein.xyz) at Somerset House --- Until next month! Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 681 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Kim Boutin on creating immersive digital experiences with DVTK URL: https://www.protein.xyz/27-kim-boutin-on-creating-immersive-6f4/ Last updated: 2024-06-18T20:43:19.000Z For this episode we chat with Kim Boutin, one half of DVTK, an independent digital design studio... founded by herself and David Broner. They create beautifully immersive digital experiences as well as their own fun side-projects, such as loadmore - a curation platform for post-desktop interfaces. This was recorded over Zoom, so apologies for the audio quality. ### #680 | LCY, Comuzi Lab & Digital Protest Generation URL: https://www.protein.xyz/680-lcy-comuzi-lab-and-digital-protest/ Last updated: 2026-10-16T08:58:37.000Z As the world opens up, we've been asking [our community](https://www.proteincommunity.com/?ref=protein.xyz) questions about their [online vs offline identities](https://www.proteincommunity.com/posts/have-you-found-it-easier-to-find-a-community-to-be-a-part-of-online-or-irl?ref=protein.xyz), what spaces they [feel safe expressing themselves in](https://www.proteincommunity.com/posts/do-you-feel-safer-to-fully-express-your-identity-online-or-irl-comment-below-if-you-feel-like-expanding-on-your-answer?ref=protein.xyz), and (importantly) whether they had [booked any festivals this summer](https://www.proteincommunity.com/posts/are-you-booking-any-festivals-this-summer?ref=protein.xyz). As for [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz), it’s been amazing to have people in our Shoreditch space again for [19 Chairs](https://www.instagram.com/p/CPQeeT6JF34/?ref=protein.xyz), [Patagonia](https://www.proteincommunity.com/posts/%F0%9F%8E%A5-rewind%E2%80%A6-protein-studios-presents-patagonia-we-the-power-screenings-%F0%9F%8E%A5?ref=protein.xyz), [Big Plant Sale](https://www.instagram.com/plantsforall.uk/?ref=protein.xyz), and [Aune Store](https://www.instagram.com/stories/highlights/18176811016119320/?ref=protein.xyz) 
 the future is certainly starting to feel a lot brighter 🌞 As a Supplement reader, we have another [first listen podcast episode](https://podcasts.apple.com/us/podcast/26-richard-alex-comuzi-lab/id1449302502?i=1000524215917&ref=protein.xyz) from [Comuzi Lab](https://www.instagram.com/comuzi.lab/?hl=en&ref=protein.xyz) for you. We discussed the meaning of community, coded bias, the under-representation of Black creatives in the UK, and the difficulties of setting up a new business during a recession. Be sure to also check out [Decentralised,](https://decentralise.somersethouse.org.uk/?ref=protein.xyz) created in collaboration with Somerset House. [Listen Now](https://podcasts.apple.com/us/podcast/26-richard-alex-comuzi-lab/id1449302502?ref=protein.xyz) --- Can’t wait a whole month? [Join Protein for free 
](https://www.proteincommunity.com/?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) This month’s playlist is from April, but it’s too iconic for us not to share again now. [SZNS7N ](https://www.instagram.com/SZNS7N/?ref=protein.xyz)label owner and hardline bass producer[ LCY](https://www.instagram.com/lcy%5F%5F%5F%5F%5F%5F%5F%5F%5F%5F/?ref=protein.xyz) brings her fierce-forward, dark and percussive sound to Tower Bridge in London. Yes, actually on Tower Bridge! Organised by [Fabric](https://www.fabriclondon.com/?ref=protein.xyz) during the pandemic to raise money towards a fundraiser raffle for the[ Music Venue Trust.](https://www.instagram.com/musicvenuetrust/?ref=protein.xyz) --- #### [**#collaboration**](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz) - [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) is looking for an AM/PM, strategist, and a junior creative strategist, [more details here](https://www.instagram.com/p/CPqqknqp8y4/?utm%5Fmedium=copy%5Flink&ref=protein.xyz) - [Protein OS](https://www.prote.in/?ref=protein.xyz) is working on a new A.I. project utilising data for social good, so [get in touch](mailto:os@prote.in) if you’re interested in getting involved - [Araxie Boyadjian](https://www.proteincommunity.com/members/7402250?ref=protein.xyz) is looking for help building a community for her LGBTQ+ healthcare start-up [TrogloApp](https://www.instagram.com/trogloapp/?ref=protein.xyz) - Want to be featured here next month? [Post it here 
](https://www.proteincommunity.com/posts/protein-is-all-about-collaboration-between-members-so-whats-the-one-thing-you-need-a-hand-with-and-one-thing-you-could-offer-in-return?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - [Polystester](https://www.polyesterzine.com/queer-creative-fund?ref=protein.xyz) has a ÂŁ1,500 grant and one month of creative mentorship on offer for their July digital cover - If you haven’t already, watch [Coded Bias](https://www.netflix.com/gb/title/81328723?ref=protein.xyz) - If you have, try [Unnatural Selection](https://www.netflix.com/watch/80208834?ref=protein.xyz) - And whilst we’re on the topic of harmful A.I., the [algorithmic justice league](https://www.instagram.com/ajlunited/?hl=en&ref=protein.xyz) are putting in the work to fight against it - Dazed has a good piece on the [digital protest generation](https://www.dazeddigital.com/science-tech/article/52942/1/roman-prostvitch-digital-protest-bulgaria-myanmar-black-lives-matter-summer-2021?ref=protein.xyz) - Help Amnesty International [Decode Surveillance Tech in NYC](https://decoders.amnesty.org/projects/decode-surveillance?ref=protein.xyz) - Our friends at Trippin are [giving a voice to India’s music scene](https://www.instagram.com/p/CPdZSwDLjH8/?ref=protein.xyz) - Here’s a list of [Trans and Non-Binary Graphic Designers and Illustrators ](https://docs.google.com/spreadsheets/d/1Deyc79awJvJqkNaIA3oDQAPqe2QiyE9bThujt3cj5h0/edit?ts=602e5cf2&ref=protein.xyz#gid=0)from [We Exist London](https://www.instagram.com/weexistlondon/?hl=en&ref=protein.xyz) - [Snack](https://www.thesnackapp.com/?ref=protein.xyz) is a video first dating app for Gen Z investors - Oooooh, [CogDis](https://cogdis.studio/?ref=protein.xyz) (who we featured last month) have launched a[ podcast](https://open.spotify.com/show/121SQSquikgnwQx8xJYD1X?si=d0-A0u--RtGXVgOg49BAsA&ref=protein.xyz) and we like it a lot - Adapt brings us some [Climate Myth Busters](https://www.instagram.com/p/CPm%5FV-3B8Ia/?ref=protein.xyz) in their usual brilliantly beautiful and playful style - Taylore Scarabelli on [how Instagram isn’t fun anymore](http://the-editorialmagazine.com/taylore-scarabelli-end-of-instagram/?ref=protein.xyz) - [The Study Web](https://every.to/cybernaut/caught-in-the-study-web?ref=protein.xyz) explores Gen Z’s ambitious and anxiety-fuelled pursuit of straight A’s - Got kids who game? [Esports Family](https://www.esportsfamily.com/?ref=protein.xyz) is for you - [The Emergence of Tomorrow](https://www.instagram.com/the.emergence.of.tomorrow?ref=protein.xyz) is world-building for a post-growth existence from [Shanu Walpita](https://www.instagram.com/world%5Fof%5Fshanu/?hl=en&ref=protein.xyz) who we collaborated with on our 2019 [New Normal Report](https://www.proteincommunity.com/posts/new-normal-cannabis?ref=protein.xyz) --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - [Komorebi Collective ](https://www.syndicateprotocol.org/syndicate/komorebi%5Fcollective?ref=protein.xyz)is making sure crypto serves communities correctly by investing in female and non-binary founders, who represent the vast audience this technology aims to serve - [Will NFTs Transform Tattoos Into Bankable Art?](https://www.nytimes.com/2021/05/22/style/nft-art.html?ref=protein.xyz) What would this mean for the artist? - Why Digital Organizations are the [future of work](https://newsletter.banklesshq.com/p/the-future-of-work?ref=protein.xyz) in a decentralized future - [DAO 101 resource list](https://kinjal.mirror.xyz/eD3-Sgv2h50j-kwjHQCOnwqMKqSLTfnrqrtNypU-P5k?ref=protein.xyz) - [Gitcoin](https://gitcoin.co/landing?ref=protein.xyz) is looking to hire a [Memelord](https://docs.google.com/document/d/1zs8gejgMzEQxnwrmhwRYcFXJivgQ%5FR1NotWMh3wZSeg/edit?ref=protein.xyz#heading=h.koi3s7h4lpjv) to meme for the public good - Introducing [JPG](https://jpg.mirror.xyz/9u8M6gOHvrzP-MseQSiLTNP2oElt0ENuW67Y%5FNrtxwM?ref=protein.xyz), the New Media curation protocol - [Revolution Populi’s](https://revolutionpopuli.com/?ref=protein.xyz) ambition is to return digital sovereignty back to the people --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **June** is [Digital Art Month](https://www.digitalartmonth.com/?ref=protein.xyz) in Paris - **4th** \-[ Daisy Tortuga Exhibition in London](https://www.instagram.com/p/CO-tqRGlcKh/?ref=protein.xyz) - **7th -** [The Guardian at 200: Grime artist Ghetts and Photographer Misan Harriman](https://www.proteincommunity.com/events/the-guardian-at-200-grime-artist-ghetts-and-photographer-misan-harriman?instance%5Findex=20210607T190000Z&ref=protein.xyz) - **7th** \- [De-Westernised Sonic Practices and Technologies](https://www.instagram.com/p/CPlp3OLAD3b/?ref=protein.xyz) - **8th -** [Pride Summit | LGBTQIA+ Powering Tech Panel](https://www.proteincommunity.com/events/pride-summit-lgbtqia-powering-tech-panel?instance%5Findex=20210608T160000Z&ref=protein.xyz) - **8th** \- [iam x Are.na on ways we can be generous with our curiosity online](https://billion.iam-internet.com/ioe?ref=protein.xyz#s3) - **9th -** [magCulture Live: We love New York, a celebration of New York magazines](https://www.proteincommunity.com/events/magculture-live-we-love-new-york-celebration-of-new-york-magazines?instance%5Findex=20210609T160000Z&ref=protein.xyz) - **9th -**[ Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?instance%5Findex=20210609T180000Z&ref=protein.xyz) is weekly on Wednesday evenings - **10th -** [Institute of Positive Fashion Forum, including talks from Priyanka Chopra & Caroline Rush, CEO of British Fashion Council](https://www.proteincommunity.com/events/institute-of-positive-fashion-forum-including-talks-from-priyanka-chopra-caroline-rush-ceo-of-british-fashion-council?instance%5Findex=20210610T080000Z&ref=protein.xyz) - **14th -** [The Guardian at 200: Jessie Ware and Grace Dent](https://www.proteincommunity.com/events/the-guardian-at-200-jessie-ware-and-grace-dent?instance%5Findex=20210614T180000Z&ref=protein.xyz) - **17th -** [Patrisse Cullors, co-founder of Black Lives Matter in conversation with Yomi Adegoke, co-author 'Slay In Your Lane'](https://www.proteincommunity.com/events/patrisse-cullors-co-founder-of-black-lives-matter-in-conversation-with-yomi-adegoke-co-author-slay-in-your-lane?instance%5Findex=20210617T170000Z&ref=protein.xyz) with gal-dem - **23rd -** [Guardian at 200: Inequality and what we can do about it, with Jeremiah Emmanuel](https://www.proteincommunity.com/events/guardian-at-200-inequality-and-what-we-can-do-about-it-with-jeremiah-emmanuel?instance%5Findex=20210623T190000Z&ref=protein.xyz) - **28th -** [Lambeth Speaks: Community & Culture in the Post-Covid Era](https://www.proteincommunity.com/events/lambeth-speaks-community-culture-in-the-post-covid-era?instance%5Findex=20210628T173000Z&ref=protein.xyz) - **29th** \- [Cancelling Imposter Syndrome](https://www.proteincommunity.com/events/cancelling-imposter-syndrome?instance%5Findex=20210629T180000Z&ref=protein.xyz) - **30th -** [D&AD Dinner With Mona Chalabi, infographic, journalist & data visualiser](https://www.proteincommunity.com/events/dad-dinner-with-mona-chalabi-infographic-journalist-data-visualiser?instance%5Findex=20210630T170000Z&ref=protein.xyz) --- Until next month, Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 680 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Richard & Alex from Comuzi on coded bias URL: https://www.protein.xyz/26-richard-and-alex-from-comuzi-on-1f9/ Last updated: 2024-06-18T20:43:38.000Z For this episode, we chat with Richard & Alex, co-founders of [Comuzi](https://www.comuzi.xyz/?ref=protein.xyz), a design and technology studio based in London. We cover everything from the meaning of community, coded bias, the under-representation of Black creatives in the UK and the challenges of launching a business in a recession. Be sure to check out their latest project Decentralise, an interactive experience about Black British Art created in collaboration with Somerset House. This was recorded over Zoom, so apologies for the audio quality. ### #679 | $PROTEIN, Azeema FM & Manifesting Utopia đŸ‘ïž URL: https://www.protein.xyz/679-protein-azeema-fm-and-manifesting/ Last updated: 2021-05-07T12:08:33.000Z If there’s one thing you should read this month, it’s CogDis Studios’ [Manifesting Utopia](https://cogdis.studio/?ref=protein.xyz). Building on our [New Spirituality Report](https://www.proteinagency.com/reports/new-spirituality?ref=protein.xyz) from 2016, it beautifully decodes our collective unknowns whilst tapping into the human truth that our future reality is defined in our own minds, so maybe we \* *can*\* manifest utopia together đŸ‘ïžâ  Luckily for you, we chatted to [Claire Yurika](https://www.instagram.com/thehaipriestxss/?ref=protein.xyz) (one of the CogDis co-founders) a few months back, so as a Supplement subscriber you get the first listen of it [right here](https://anchor.fm/storiesofgrowth/episodes/25---Claire-Yurika-Davis-e10dr1p/a-a5g7002?ref=protein.xyz). In other news, we’re shortly launching a $PROTEIN community token, so if you don’t want to miss out, make sure [you’re signed up to Protein](https://www.proteincommunity.com/?ref=protein.xyz) and keep an eye on the [#crypto feed ...](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) [Join Protein](https://www.proteincommunity.com/?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) [AZEEMA](https://www.azeemamag.com/?ref=protein.xyz) is a print magazine, platform, and community exploring women + non-binary folk within the MENASA regions, diasporas, and beyond. Celebrating their [4th birthday](https://www.instagram.com/p/COc6jL4gFAx/?ref=protein.xyz) this week, they also know how to throw down a decent mixtape, so be sure to check their [Soundcloud](https://soundcloud.com/azeemafm?ref=protein.xyz) for the vibes. --- #### **[#collaboration](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz)** - [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) are looking for a [venue manager](https://the-dots.com/jobs/venue-manager-event-space-160075?ref=protein.xyz) to help with the flood of new event bookings that have been coming in - [Comuzi](https://www.comuzi.xyz/?ref=protein.xyz) are looking for a [user researcher](https://www.notion.so/User-Researcher-fixed-term-6-month-contract-9b77073f322a485d8dae355e06b2bd0b?ref=protein.xyz) (6 month fixed contract) - Aaraf Adam wants to know what platforms are [good to submit films to](https://www.proteincommunity.com/posts/13608657?ref=protein.xyz). Check out his latest short film [here](https://www.proteincommunity.com/posts/13961044?ref=protein.xyz) - Juan Manuel Ordoñez is looking for some [press release advice](https://www.proteincommunity.com/posts/13383490?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - [Art For India](https://artforindia.org/?ref=protein.xyz) is an online print sale to raising urgent funds for India’s Covid-19 relief, supporting [Mission Oxygen](https://www.ketto.org/fundraiser/mission-oxygen-helping-hospitals-to-save-lives?ref=protein.xyz) - [Hey Sis World ](https://heysisworld.norby.live/?ref=protein.xyz)has launched a coaching program for BIPOC womxn creative entrepreneurs and artists - After a year in isolation, [sex is back](https://www.businessoffashion.com/articles/marketing-pr/sex-is-back-are-consumers-ready?ref=protein.xyz) - Our friends at Riposte have released a [FREE digital edition](https://www.ripostemagazine.com/joy-homepage?ref=protein.xyz) as well as a [membership platform](https://www.ripostemagazine.com/membership?ref=protein.xyz) - [Ana Romana ](https://www.anaroman.space/?ref=protein.xyz)and her alias [Skulptor](https://www.skulptor.space/?ref=protein.xyz) are diving deep into AI ethics and creativity. Check out the [sounds](https://skulptor.bandcamp.com/album/into-the-jaws-of-bliss?ref=protein.xyz) - Read [Gender Journeys](https://www.proteincommunity.com/posts/gender-journeys-magda-domagala-grls-room-x-netflix?ref=protein.xyz) by our very own [Magda DomagaƂa](https://www.instagram.com/thingsfrommeg/?ref=protein.xyz) from [G’rls Room](https://www.instagram.com/grls%5Froom/?ref=protein.xyz) - Periods and menstrual wellbeing in the workplace: [A Report from Bloody Good Period](https://www.bloodygoodperiod.com/employers-research?ref=protein.xyz) - SPACE10 ask what it takes to go [beyond human-centered design](https://space10.com/beyond-human-centered-design/?ref=protein.xyz) - Help save the [Fashion and Textiles Museum](https://www.instagram.com/p/COSWWMYAkOf/?ref=protein.xyz) - Apply for the UAL [Tech + Activism course](https://drive.google.com/file/d/1zlliIS02K-u7B8KBTaV3MOxWdHFwq3zA/view?ref=protein.xyz) - Mask Mandates are easing, but the way we look at faces [has changed forever](https://www.newyorker.com/news/daily-comment/mask-mandates-are-easing-but-the-way-we-look-at-faces-has-changed-forever?ref=protein.xyz) - [The Earth Issue](https://www.theearthissue.com/?ref=protein.xyz) focuses on environmental and intersectional activism and has recently launched its [2021 Change Makers](https://www.theearthissue.com/news/change-makers-2021?ref=protein.xyz) - Get in line for the second print run of [The Slow Grind](https://theslowgrind.bigcartel.com/products?ref=protein.xyz) from Georgina Johnson - What if house plants are actually [manifestations of grief?](https://www.theatlantic.com/culture/archive/2021/04/dark-side-houseplant-boom-nature-empathy/618638/?ref=protein.xyz) - [HERVISIONS](https://www.hervisions.world/?ref=protein.xyz) have just launched[ Control the Virus](https://controlthevirus.art/artists/pinar-yoldas?ref=protein.xyz), an online subversive gaming experience that triggers conversations around biological essentialism - We’ve been asking our community [plenty of questions](https://www.proteincommunity.com/list?filters=polls%5Fand%5Fquestions%2Ceverything&sort=created%5Fat&ref=protein.xyz) over the last few months, but the one that has resonated most is if they value [IRL or online community experiences more?](https://www.proteincommunity.com/posts/which-do-you-currently-value-more-irl-or-online-community-experiences-and-interactions?ref=protein.xyz) --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - As mentioned above, we’re going to be launching our own [$PROTEIN](https://twitter.com/protein/status/1389784917056401411?ref=protein.xyz) community token, so make sure you’re signed up [Protein](https://www.proteincommunity.com/?ref=protein.xyz) to keep up-to-date on all announcements 🚀 - Fellow [SeedClub](https://twitter.com/seedclubhq?ref=protein.xyz) *cohorters* have just launched [AfroFuture](https://afrofuture.ai/?ref=protein.xyz), a digital community celebrating Africa’s past and inspring its future - In case you missed it, [$MIRROR](https://mirror.xyz/?ref=protein.xyz) is like Medium, but owned by the community - Artist Seth Price in conversation with curator Michelle Kuo about what [NFTs mean for contemporary culture](https://www.moma.org/magazine/articles/547?ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Wellness Wednesday** —[Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?instance%5Findex=20210310T190000Z&ref=protein.xyz) is a 60 min meditation, Vinyasa, and Yoga Nidra with our very own Gina Stewart. It's happening at 7pm GMT every Wednesday, open to all levels and pay what you feel - **12th** — [RA In conversation with Lubaina Himid](https://www.proteincommunity.com/events/ra-in-conversation-with-lubaina-himid?instance%5Findex=20210512T173000Z&ref=protein.xyz) - **13th** — [Art School Needs You x PLAYLABINC.](https://www.proteincommunity.com/events/art-school-needs-you-x-playlab-inc?instance%5Findex=20210513T170000Z&ref=protein.xyz) - **15th** — [Preferable AI Futures Workshops](https://www.eventbrite.co.uk/e/preferable-ai-futures-tickets-153469185465?ref=protein.xyz) - **14th - 6th June** — [Open Web Summit](https://summit.openweb.community/?ref=protein.xyz) - **20th - 23rd** —[ 19 Chairs at Protein Studios](https://19chairs.co.uk/all-chairs-2/?ref=protein.xyz) - **26th** —[ Entrepreneurship Professional Workshop](https://www.proteincommunity.com/events/entrepreneurship-professional-workshop?instance%5Findex=20210526T080000Z&ref=protein.xyz) - **26th** — Total Eclipse and the beginning of a wild astrological ride! - **28th** — [Self-Made Series: Networking Event](https://www.proteincommunity.com/events/self-made-series-networking-event?instance%5Findex=20210528T163000Z&ref=protein.xyz) - **2nd June** — [D&AD Dinner with Adapt](https://www.proteincommunity.com/events/dad-dinner-with-adapt?instance%5Findex=20210602T170000Z&ref=protein.xyz) - **3rd June** — [Guardian at 200: Mental Heath and the Joy of Creativity with Arlo Parks](https://www.proteincommunity.com/events/guardian-at-200-mental-health-and-the-joy-of-creativity-with-arlo-parks?instance%5Findex=20210603T190000Z&ref=protein.xyz) --- Until next month, Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 679 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Claire Yuri Davis on creative ethics URL: https://www.protein.xyz/25-claire-yuri-davis-on-sustainability-c55/ Last updated: 2024-06-18T20:43:56.000Z For this episode, we chat with Claire Yuri, a long-term friend of Protein - having hosted events in our Studios for her sustainable fashion brand Hanger, which she has recently left to start up CogDis - a creative ethics consultancy focusing on Manifesting Utopia. Also known as The High Priestxss, you can find her giving tarot readings which she did for me after this interview and it was truly enlightening. This was recorded over lockdown, so apologies for the audio quality. ### #678 | Balamii, BitClout & 19 Chairs URL: https://www.protein.xyz/678-balamii-bitclout-and-19-chairs/ Last updated: 2026-10-16T08:58:58.000Z As the world starts to open up again, we can’t wait for balmy evenings, murmurs of excited crowds, curious people cold beer in hand, live music, art in (actual) galleries, F E S T I V A L S, buzzing restaurants, and packed pubs all without a Zoom link in sight. This is what we’ve missed. This is what we live for. Experiencing culture, in person, within beautiful surroundings. For us, this dream becomes reality on 20th May with [19 Chairs](https://www.instagram.com/19chairs/?ref=protein.xyz), our first show at [Protein Studios](https://www.proteinstudios.com/?ref=protein.xyz) in 12 months, featuring some of our [favourite artists](https://hypebeast.com/2021/1/19-chairs-charity-project-nicole-mclaughlin-es-devlin-tom-dixon-jean-jullien-benjamin-edgar-ashley-williams?ref=protein.xyz) all in aid of [Age UK](https://www.ageuk.org.uk/?ref=protein.xyz) and [Resourcing Racial Justice](http://www.resourcingracialjustice.org/?ref=protein.xyz). [Read more ...](https://www.instagram.com/p/CNXQzDvpAPS/?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) Looking for something to take you into the weekend? Check the [Played by Dil](https://soundcloud.com/balamii/played-by-dil-w-baesianz-april-2021?ref=protein.xyz) show on [Balamii](https://www.balamii.com/?ref=protein.xyz) with [Baesianz](https://www.instagram.com/baesianz/?ref=protein.xyz), who spotlight Asian self-expression from all over the globe and previously submitted to our open call ❀ This mix takes us on a soothing journey of Asian influences - from Indian fusion to Iranian Funk. --- #### [**#collaboration**](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz) - Are you wanting to learn more about business, thinking about starting a business, or wanting to take your current business to the next level? [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) are looking for business-minded people to take part in a research survey for our latest project. [Interested?](https://form.typeform.com/to/xVNNifRB?ref=protein.xyz) --- #### [#influence](https://www.proteincommunity.com/topics/4160790?ref=protein.xyz) - [Ellie Ramsden](https://www.proteincommunity.com/posts/12863033?ref=protein.xyz) wants you to know about her [Too Many Men: Women of Grime](https://www.ellieramsden.co.uk/too-many-man?ref=protein.xyz) photographic show - [Freya von Noorden Pierce](https://www.proteincommunity.com/members/6681618?ref=protein.xyz) asks [why do we need to look up to influencers for meaning in our lives rather than finding it ourselves?](https://www.proteincommunity.com/posts/12839626?ref=protein.xyz) - Business of Fashion predicts the era of [the model activist is here to stay](https://www.businessoffashion.com/articles/media/why-the-era-of-the-model-activist-is-here-to-stay?ref=protein.xyz) - We asked our members which new social platform [they wanted to try next](https://www.proteincommunity.com/posts/what-platform-will-you-try-next-please-comment-if-your-answer-isnt-in-the-options?ref=protein.xyz) - Bottega Veneta launched an [online magazine](https://www.issuedbybottega.com/?ref=protein.xyz) after deleting all their socials and it’s pretty good --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - [Baesianz](https://baesianz.com/creative-fund?ref=protein.xyz) are offering non-repayable grants of ÂŁ300 to UK-based artists, art & design students, and creative practitioners who are part of the Asian diaspora - Educate yourself with [The Black Trans Archive](https://blacktransarchive.com/?ref=protein.xyz) - Our friends at The Smalls want your [short films](https://thesmalls.com/festival/submit-film?ref=protein.xyz) for their upcoming festival - [DobeDo Gallery](https://www.instagram.com/dobedogallery/?ref=protein.xyz) has set up an excellent looking photography mentorship programme which you can [apply for here](https://dobedomentorshipapplication.typeform.com/to/frJB8IAL?ref=protein.xyz) - Here’s a selection of [podcasts](https://www.proteincommunity.com/posts/what-podcast-is-currently-speaking-to-you-the-most?ref=protein.xyz) our community recommend having a listen to - Comuzi Lab have launched [A Decentralised Archive ](https://decentralise.somersethouse.org.uk/?ref=protein.xyz)using objects curated from Somerset House’s exhibitions of the past to augment the history of Black British art - [Loadmore](https://loadmo.re/?ref=protein.xyz) is a new project from [DVTK](https://dvtk.us/?ref=protein.xyz) spotlighting unconventional websites for smartphones - [HERVISIONS](https://www.hervisions.world/?ref=protein.xyz) are hosting a [Sex Tech Hackathon](https://hack.touchyfeely.tech/?ref=protein.xyz) - 
 which got us thinking about [love in the age of the algorithm](https://www.glass-bead.org/article/love-in-the-age-of-algorithms/?lang=enview&ref=protein.xyz) đŸ‘Ÿ - [Polyester](https://www.polyesterzine.com/?ref=protein.xyz) are asking if [performativity is a bad thing?](https://play.acast.com/s/the-polyester-podcast/thesleepoverclub-isperformativityabadthing-?ref=protein.xyz) - Isabella Salas, Nora Golic, and MoisĂ©s Horta Valenzuela have a worthwhile read on [Decolonising AI](https://www.electricartefacts.art/news/towards-decolonizing-ai-propositions-by-isabella-salas-nora-golic-and-moises-horta-valenzuela?ref=protein.xyz) - We asked the Protein Community if they felt in control of their creativity when they work on projects with brands/clients. The [results](https://www.proteincommunity.com/posts/do-you-feel-in-control-of-your-creativity-when-you-work-on-projects-with-brandsclients?ref=protein.xyz) might surprise you. --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - We’ve been looking into NFTs a lot recently and the idea of [innovation ever living out its true optimistic potential in this capitalist world?](https://www.theatlantic.com/ideas/archive/2021/04/nfts-werent-supposed-end-like/618488/?ref=protein.xyz) - NFTs are certainly bad for the environment, but can this [99% energy-efficient blockchain ](https://www.theartnewspaper.com/news/nft-breakthrough-ethereum-co-founder-joe-lubin-creates-energy-efficient-blockchain-and-damien-hirst-is-its-first-artist?ref=protein.xyz)put us in the right direction? - [BitClout](https://www.dazeddigital.com/science-tech/article/52334/1/explaining-bitclout-the-crypto-social-network-that-monetises-celebrities?ref=protein.xyz) turns social capital into financial capital and we’d love to [know your thoughts on it](https://www.proteincommunity.com/posts/13076347?ref=protein.xyz) - Listen to some more crypto thought starters on [Dean Kissick’s podcast](https://podcasts.apple.com/nl/podcast/non-fungible-podcast-w-dean-kissick/id1364798971?i=1000513618953&l=en&ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Wellness Wednesday —** [Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?instance%5Findex=20210310T190000Z&ref=protein.xyz) is a 60 min meditation, Vinyasa, and Yoga Nidra with our very own Gina Stewart. It's happening at 7pm GMT every Wednesday, open to all levels and pay what you feel - **12th —** [An Introduction to Rules of Growth](https://www.proteincommunity.com/events/protein-studios-presents-an-introduction-to-rules-of-growth?instance%5Findex=20210405T130000Z&ref=protein.xyz) is a free workshop with Protein Founder & CEO, William Rowe, to help you grow your business, your team, or yourself in a sustainable way - **20th** — [How to support individuals that are transitioning in the workplace](https://www.proteincommunity.com/events/how-to-support-individuals-that-are-transitioning-in-the-workplace?instance%5Findex=20210420T170000Z&ref=protein.xyz) - **24th** — [How to Develop Self-knowledge With The School of Life](https://www.proteincommunity.com/events/how-to-develop-self-knowledge-with-the-school-of-life?instance%5Findex=20210424T081500Z&ref=protein.xyz) - **24th** — [Empathy Revisited: Designs for More Than One](https://www.proteincommunity.com/events/empathy-revisted-designs-for-more-than-one?instance%5Findex=20210424T090000Z&ref=protein.xyz) - **28th** — [Evening Course: Perceptions of Truth in Photography](https://www.proteincommunity.com/events/evening-course-perceptions-of-truth-in-photography?instance%5Findex=20210428T173000Z&ref=protein.xyz) --- Until next month, Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 678 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #677 | Cry$cross, Adam Curtis & Crypto Crossover URL: https://www.protein.xyz/678-crycross-adam-curtis-and-crypto/ Last updated: 2026-10-16T08:59:12.000Z Spring is (finally) here, so how are you all feeling? We’re doing pretty good, as 743 people participated in the launch of our [#INFLUENCE report](https://www.proteincommunity.com/posts/a-series-of-dirty-words-influence?ref=protein.xyz) a couple of weeks back, so if you missed the briefing you can watch it again [here](https://zoom.us/rec/share/czIzqtCLgYsqqi81MJ-OUs8HH7d50JDdLv36vgBXmmYp97f7faE5Zr0i4vtPYVAQ.ob2ZDsYSqwyfrutO?ref=protein.xyz) (password = 9q6NYy). You can also still grab a copy of the full report [here](https://www.proteincommunity.com/posts/a-series-of-dirty-words-influence?ref=protein.xyz) and peep the interviews with [Zaiba Jabbar](https://www.proteincommunity.com/posts/scheduled/zaiba-jabbar-hervisions?ref=protein.xyz) from [HERVISIONS](https://www.hervisions.world/?ref=protein.xyz) and [Bernard Koomson](https://www.proteincommunity.com/posts/bernard-koomson-deadhype?ref=protein.xyz) from [DeadHYPE](https://www.instagram.com/thedeadhype/?ref=protein.xyz). We’ve continued the conversation [online](https://www.proteincommunity.com/topics/4160790?ref=protein.xyz), where you can find out how our members are [feeling about Instagram](https://www.proteincommunity.com/posts/how-are-you-feeling-in-general-about-being-on-instagram?ref=protein.xyz), which brands they believe [behave authentically,](https://www.proteincommunity.com/posts/what-is-one-brand-that-you-think-behaves-authentically?ref=protein.xyz) and whether brands should be [entering decentralised communities](https://www.proteincommunity.com/posts/should-brands-be-entering-decentralised-digital-spaces-and-communities?ref=protein.xyz)? Our [Agency](https://www.proteinagency.com/?ref=protein.xyz) has also been busy putting some of this thinking into practice with the [“Music Take Us Further”](https://www.sleek-mag.com/article/tommy-jeans-sp21-campaign-music-takes-us-further/?ref=protein.xyz) campaign for [Tommy Jeans](https://www.instagram.com/TommyJeans/?ref=protein.xyz). Finally, we’re starting our International Women’s Day celebrations early by reminding you of our [Stories of Growth](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) conversations with all these amazing females (in no particular order): [Kesang Ball](https://podcasts.apple.com/us/podcast/20-kesang-ball/id1449302502?i=1000469701455&ref=protein.xyz), [Liv Little](https://podcasts.apple.com/us/podcast/4-liv-little/id1449302502?i=1000448744539&ref=protein.xyz), [Siobhan Lyons](https://podcasts.apple.com/us/podcast/17-siobhan-lyons/id1449302502?i=1000467776951&ref=protein.xyz), [Phoebe Lovatt](https://podcasts.apple.com/us/podcast/24-phoebe-lovatt/id1449302502?i=1000500478343&ref=protein.xyz), [Danielle Pender](https://podcasts.apple.com/us/podcast/6-danielle-pender/id1449302502?i=1000452272385&ref=protein.xyz), [Seetal Solanki](https://podcasts.apple.com/us/podcast/16-seetal-solanki/id1449302502?i=1000458866315&ref=protein.xyz), [Jodi Cariss](https://podcasts.apple.com/us/podcast/21-jodie-cariss/id1449302502?i=1000497508799&ref=protein.xyz), [Pip Jamieson](https://podcasts.apple.com/us/podcast/2-pip-jamieson/id1449302502?i=1000448744540&ref=protein.xyz), [Karinna Nobbs](https://podcasts.apple.com/us/podcast/22-karinna-nobbs/id1449302502?i=1000498465903&ref=protein.xyz), [Valentina Milanovâ€Șa‬](https://podcasts.apple.com/us/podcast/15-valentina-milanova/id1449302502?i=1000458866317&ref=protein.xyz), [Louise Gray](https://podcasts.apple.com/us/podcast/19-louise-gray/id1449302502?i=1000468966418&ref=protein.xyz), [Sara Arnold](https://podcasts.apple.com/us/podcast/14-sara-arnold/id1449302502?i=1000458866316&ref=protein.xyz), [Henrietta Thompson](https://podcasts.apple.com/us/podcast/12-henrietta-thompson/id1449302502?i=1000455674864&ref=protein.xyz), [Lucy Hardcastle](https://podcasts.apple.com/us/podcast/10-lucy-hardcastle/id1449302502?i=1000455674861&ref=protein.xyz), [Hayley Louisa Brown](https://podcasts.apple.com/us/podcast/9-hayley-louisa-brown/id1449302502?i=1000455674863&ref=protein.xyz), [Gabby Edlin](https://podcasts.apple.com/us/podcast/8-gabby-edlin/id1449302502?i=1000452272384&ref=protein.xyz), [Pip Black, and Joan Murphy](https://podcasts.apple.com/us/podcast/18-pip-black-joan-murphy/id1449302502?i=1000468279145&ref=protein.xyz) ✌ As always, a big thank you to everyone who contributed and if you want to see your project or event featured next month, you know what you need to do 
 [Join Protein](https://www.proteincommunity.com/sign%5Fup?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) Picking up the pace a little with multidisciplinary artist Crystal Simone, aka DJ [Cry$cross](https://www.instagram.com/crys%5Fcr0ss/?hl=en&ref=protein.xyz) aka Naija gal-dem - a name their friend came up with that ties together their Nigerian and Caribbean roots. Hit play and read the [Q&A here](https://bizaarbazaar.com/2021/01/19/qa-crycross/?ref=protein.xyz). Enjoy. --- #### [#influence](https://www.proteincommunity.com/topics/4160790?ref=protein.xyz) - Nikita Walia has a worthwhile read on the [New Gods - Celebrity, cultural imperialism, and the activist influencer](https://nikitawalia.substack.com/p/new-gods-i-celebrity-cultural-imperialism) - More useful tips for [how brands can use social influence](https://andjelicaaa.substack.com/p/three-models-of-social-influence-a04) by Ana Andjelic - Is OnlyFans the [next social media frontier](https://www.voguebusiness.com/companies/the-next-social-media-frontier-emerging-apps-for-fashion-brands?ref=protein.xyz)? Berlin’s [Voo Store](https://www.vooberlin.com/?ref=protein.xyz) thinks so - Enara Nazarova predicts the move of influence towards [shared ownership of niche/private networks](https://www.proteincommunity.com/posts/12345462?ref=protein.xyz) --- #### [**#collaboration**](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz) - [Only One](https://www.proteincommunity.com/posts/12344918?ref=protein.xyz) is a new sustainability project by Protein member [Sara Scobie](https://www.proteincommunity.com/members/2155785?ref=protein.xyz) who’s looking for people to help with some user experience testing - Vanette Li is [starting a series](https://www.proteincommunity.com/posts/12150516?ref=protein.xyz) that educates on the very diverse and gorgeous expressions of Asian culture, [get in touch](https://www.proteincommunity.com/members/2172321?ref=protein.xyz) if you want to contribute - [Max Hagenbach](https://www.proteincommunity.com/members/6496683?ref=protein.xyz) is looking for somebody to join him on his [mission to improve sex education](https://www.proteincommunity.com/posts/12341952?ref=protein.xyz) - [Nina PrĂł](https://www.proteincommunity.com/members/6399886?ref=protein.xyz) wants to know if your [perception of screen time has changed due to the pandemic?](https://www.proteincommunity.com/posts/12369643?ref=protein.xyz) - Protein is all about collaboration, so what’s the one thing you need a hand with and one thing [you could offer in return?](https://www.proteincommunity.com/posts/protein-is-all-about-collaboration-between-members-so-whats-the-one-thing-you-need-a-hand-with-and-one-thing-you-could-offer-in-return?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - If you haven’t watched Adam Curtis’ epic [new series](https://www.bbc.co.uk/iplayer/episodes/p093wp6h/cant-get-you-out-of-my-head?ref=protein.xyz) yet, you’re missing out. (And for non-UK folks, someone told us you might find something useful [here](https://www.reddit.com/r/AdamCurtis/comments/lhikmn/cant%5Fget%5Fyou%5Fout%5Fof%5Fmy%5Fhead%5Fmirror/?ref=protein.xyz) đŸ€«) - [The Colour Balance](https://www.thecolourbalance.com/?ref=protein.xyz) looks to address the lack of diverse representation in photography. Their first virtual exhibition [Sonder](https://www.mitchellstudios.co.uk/sonder?ref=protein.xyz) beautifully showcases work by [Ejatu Shaw, Jack Lawson, Khalil Musa, and Serena Brown](https://kuula.co/share/7Rvzb?fs=1&info=1&logo=-1&thumbs=3&vr=1&zoom=1&ref=protein.xyz) and is definitely worth a wander around - Zara Sehr Ashraf asks [if anything really changed for the fashion industry since last summer’s Black Lives Matter protests?](https://www.theearthissue.com/news/post-black-lives-matter?ref=protein.xyz) - Continuing our education, [here are some perspectives](https://www.instagram.com/p/CMAUgm4lK--/?ref=protein.xyz) of what it is like to be Trans in the UK in 2021 - [Poc A Dot](https://www.instagram.com/poc%5Fa%5Fdot%5Fldn/?ref=protein.xyz) are creating spaces that centre care and community for queer, trans + intersex black and brown people in West London and beyond - Looking for some mini-courses on major topics? Look no further than [Cultural Index](https://www.instagram.com/theculturalindex/?ref=protein.xyz) which launched this week - Props to SoundCloud for introducing a [fan-powered royalty system](https://community.soundcloud.com/fanpoweredroyalties?ref=protein.xyz) - [Boys in Polish](https://www.instagram.com/boysinpolish/?ref=protein.xyz) are reconstructing masculinity one manicured finger at a time - Our friends at [Trippin](https://trippin.world/?ref=protein.xyz) have launched a [new podcast](http://hyperurl.co/29w0h9?ref=protein.xyz) and it’s definitely worth a listen - [The 10](https://theten.substack.com/) is a news and politics newsletter with 10 items that you can read in 5 minutes flat - [Daan Roosegaarde](https://www.proteincommunity.com/posts/daan-roosegaarde?ref=protein.xyz) has released [Urban Sun,](https://www.studioroosegaarde.net/project/urban-sun?ref=protein.xyz) a project to clean public space of coronavirus - [Phrase Fighter](https://www.phrasefighter.wtf/?ref=protein.xyz) is a game-metaphor of our public conversation online. It curates the quotes from a user-submitted link based on its semantic similarity to five preset filters (some great and disturbing voices of our time) ⚔ - Nafsi has a good piece on the intersection of the [data and crafts movement](https://nafisi.design/bloglist/2021/1/12/the-data-and-crafts-movement?ref=protein.xyz) --- #### [#crypto](https://www.proteincommunity.com/topics/4518220?ref=protein.xyz) - Hypebeast asks if Christie’s Beeple sale is the [Crypto Art crossover moment?](https://hypebeast.com/2021/3/beeple-christies-crypto-art-nft-everydays-the-first-500-days-interview-whale-shark-superrare?ref=protein.xyz) - The [Mint Fund](https://mint.af/?ref=protein.xyz) is a community project created to help BIPOC and LGBTQIA+ artists interested in bringing their art into the world of crypto as [NFTs](https://linda.mirror.xyz/df649d61efb92c910464a4e74ae213c4cab150b9cbcc4b7fb6090fc77881a95d?ref=protein.xyz) - Flash Art has a worthwhile read on the [response to the environmental cost of crypto art by artists, activists, and theorists](https://flash---art.com/2021/02/episode-v-towards-a-new-ecology-of-crypto-art/?ref=protein.xyz) - And in a similar vein, Sterling Crispin provides a [compelling argument](http://sterlingcrispin.blogspot.com/2021/02/crypto-art-sky-is-not-falling.html?ref=protein.xyz) about the environmental impact of NFTs and Crypto Art compared to other CO2 emitting sectors --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Daily —** Stu has just [snagged a slot on Radio 1](https://www.instagram.com/p/CLrz7stAuoi/?ref=protein.xyz) 🎉, so it’s about time you got some daily [Breathpod in your routine](https://www.instagram.com/breathpod/channel?ref=protein.xyz) - **Daily —** [Free Coaching Sessions from Zoe Mallett](https://www.proteincommunity.com/events/free-coaching-session-11709348?instance%5Findex=20210204T090000Z&ref=protein.xyz) is an accessible, relatable, and fresh approach to life coaching for anyone looking to live life with some purpose - **Daily —** Our friends at FRAME are keeping us on our toes with their online classes, so if you’re looking for some Cher-obics or Beyonce barre, [head this way](https://moveyourframe.com/on-demand/?ref=protein.xyz). Remember, [Protein Studios](https://www.proteinstudios.com/work?ref=protein.xyz) members get FREE classes 💯 - **Wellness Wednesday —** [Qigong with Darcy](https://www.proteincommunity.com/events/qigong-flow-with-darcy-on-ig-live?instance%5Findex=20210310T123000Z&ref=protein.xyz) is a 30 min lunchtime session designed to help you release stress and tension, create greater balance, and an overall sense of health and vitality. Open to all levels - **Wellness Wednesday —** [Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?instance%5Findex=20210310T190000Z&ref=protein.xyz) is a 60 min meditation, Vinyasa, and Yoga Nidra with our very own Gina Stewart. It's happening at 7pm GMT every Wednesday, open to all levels and pay what you feel - **6th —** [My Story, My Way: Free LGBTQ+ Workshop](https://www.proteincommunity.com/events/my-story-my-way-free-lgbtq-workshop?instance%5Findex=20210306T100000Z&ref=protein.xyz) is a self-empowerment workshop exploring different creative methods of story-telling, looking at how we can share our unique personal narratives through artistic expression; such as poetry, dance, art, and song-writing - **7th —** In celebration of International Women’s Day, [Designing Sisterhood](https://www.proteincommunity.com/events/designing-sisterhood-how-collaborative-practice-can-create-a-more-inclusive-future?instance%5Findex=20210307T140000Z&ref=protein.xyz) brings together leading thinkers and practitioners as they explore how collaborative practice could create a more inclusive future for architecture - **8th —** [Daye](https://yourdaye.com/?ref=protein.xyz) are dedicating the month of March to Women In Engineering, and to kick off their campaign, they're hosting [two virtual events](https://www.eventbrite.co.uk/e/women-in-engineering-design-engineering-101-tickets-143696806015?ref=protein.xyz) lead by the female engineers that have helped shape Daye - **11th —** [NOW Gallery](https://nowgallery.co.uk/?ref=protein.xyz) continues its talk series exploring colour in contemporary artistic practice through the works of British artist [Joy Gregory in Conversation with Kaia Charles](https://www.proteincommunity.com/events/colour-as-memory-joy-gregory-in-conversation-with-kaia-charles?instance%5Findex=20210311T183000Z&ref=protein.xyz) - **15th —** [Join the conversation](https://www.proteincommunity.com/events/race-identity-and-belonging-three-writers-share-their-personal-stories?instance%5Findex=20210315T200000Z&ref=protein.xyz) as three writers - Nikesh Shukla, Nadia Owusu, and Georgina Lawton - dig into their unique explorations of what it means to belong in an increasingly fractious political and social landscape. Chaired by gal-dem editor Charlie Brinkhurst-Cuff - **24th —** [Protein Members Meet-up](https://www.proteincommunity.com/events/protein-members-meetup-%F0%9F%91%8B?instance%5Findex=20210324T170000Z&ref=protein.xyz) come through and say 👋 - **25th —** [Make Type Talk in an Original Poster with Studio Nari](https://www.proteincommunity.com/events/virtual-studio-make-type-talk-in-an-original-poster-with-studio-nari?instance%5Findex=20210325T183000Z&ref=protein.xyz) - **5th April —** [An Introduction to Rules of Growth](https://www.proteincommunity.com/events/protein-studios-presents-an-introduction-to-rules-of-growth?instance%5Findex=20210405T130000Z&ref=protein.xyz) is a free workshop with Protein Founder & CEO, William Rowe, to help you grow your business, your team or yourself in a sustainable way --- Until next month. Your friends at [Protein](https://www.prote.in/?ref=protein.xyz) 💚 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 677 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### DIRTY WORDS #2: INFLUENCE URL: https://www.protein.xyz/dirty-words-2-influence/ Last updated: 2024-07-10T10:22:35.000Z ### Issue 2 of our Dirty Words series looks at Influence, a term that’s increasingly defined by the inherently exploitative side of capitalism and the detrimental effect of social comparisons. We zoom-out and look for the positives of influence and begin to explore what it means to be influential in a positive and authentic way. Dirty Words is our report series that looks to redefine the meaning of meaningless words. We want to look at keywords that dominate product, brand, and media conversations, to unpack the disconnect in meaning between individuals and companies. We think of these as ‘[dirty words](https://www.protein.xyz/tag/dirty-words/)’, whose original meaning has been modified by cultural shifts. Issue 2 of the series looks at Influence, a term that’s increasingly defined by the inherently exploitative side of capitalism and the detrimental effect of social comparisons. We zoom-out and look for the positives of influence and begin to explore what it means to be influential in a positive and authentic way. _This post is for subscribers on the TEAM tier only._ ### #676 | Internet Counterculture, Influence Briefing & Kikelomo Playlist URL: https://www.protein.xyz/676-internet-counterculture-influence/ Last updated: 2026-10-16T08:59:23.000Z We’ll try and keep things brief because, you know, you guys are busy looking out of [other people’s windows](https://www.window-swap.com/?ref=protein.xyz), waiting for [Bebo to relaunch](https://www.bebo.com/coming%5Fsoon?ref=protein.xyz) or checking the price of [$GME](https://kotaku.com/congress-wants-to-ask-deepfuckingvalue-some-deep-fuckin-1846197815?ref=protein.xyz). This month we delve further into the world of [#influence](https://www.proteincommunity.com/topics/4160790?ref=protein.xyz) \- how it’s changing, what this now means, and who is doing it well. We’re hosting a [**free briefing**](https://www.proteincommunity.com/events/report-launch-a-series-of-dirty-words-influence?ref=protein.xyz) of our [INFLUENCE report](https://www.proteincommunity.com/posts/a-series-of-dirty-words-influence?ref=protein.xyz) on 17th February which covers all these points and more. If you can’t make it, make sure you add your details [here](https://www.proteincommunity.com/posts/a-series-of-dirty-words-influence?ref=protein.xyz) to get a copy of the final report. You’ll also see we’ve added a new [#collaboration](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz) section with opportunities for Protein Members to collaborate on projects together 🙌 In other news, we’ve been planning where we should take the Protein Community next, so if you can spare 3 mins, we’d really appreciate your thoughts in [this Typeform](https://form.typeform.com/to/BIvp6A5F?ref=protein.xyz). As always, a big thank you to everyone who responded to our open call and if you want to see your project or event featured next month, sign-up to join Protein now: [Join Protein](https://www.proteincommunity.com/sign%5Fup?ref=protein.xyz) --- #### [#playlists](https://www.proteincommunity.com/topics/4277991?ref=protein.xyz) Following the success of the [Honey Dijion](https://www.youtube.com/watch?v=m%5FqewI-1cEs&ab%5Fchannel=BoilerRoom&ref=protein.xyz) link last month, we thought we’d add a soundtrack to go with each Supplement. First up is [Kikelomo](https://soundcloud.com/kikelomooo?ref=protein.xyz) who delivers a set of belters, channeling some “UK vibes alongside some serious Chicago, New York and Jersey Club heat”. Now based in Berlin, Kikelomo uses her platform to promote diversity and inclusion for marginalised communities in the Berlin club culture and beyond. Enjoy. --- #### [#influence](https://www.proteincommunity.com/topics/4160790?ref=protein.xyz) - [Limbo+Hatch Magazine](https://www.proteincommunity.com/posts/11528561?ref=protein.xyz) assesses our inherent relationship with technology and how isolation and virtual influence is affecting our off- and online identities - [The Art of No Likes](https://aos.arebyte.com/contents/hervisions-text-bytes/?ref=protein.xyz) by [HERVISIONS](https://www.hervisions.world/?ref=protein.xyz) looks to disrupt the formats of centralised engagements to forge new methods of connections - If there’s one link you should read this month, [it’s this one](https://www.documentjournal.com/2021/01/the-internet-didnt-kill-counterculture-you-just-wont-find-it-on-instagram/?utm%5Fcampaign=later-linkinbio-relevant%5Fcommunity&utm%5Fcontent=later-13699564&utm%5Fmedium=social&utm%5Fsource=instagram) 👈 - Is Substack the [media future we want?](https://www.newyorker.com/magazine/2021/01/04/is-substack-the-media-future-we-want?ref=protein.xyz) - Anti-influencers, NEW MODELS, have made a [Keep / Kill / Create](https://newmodels.io/proprietary/nm-keep-kill-create-list-2020-21?ref=protein.xyz) list and it’s bang on - How one social platform has [fundamentally changed brand building & consumer behavior as we know it](https://natashajuliakim.medium.com/social-media-3-0-were-living-in-a-tiktok-world-f8fa50071e6b?ref=protein.xyz) - The Bernie Sanders meme proves the [Internet is resetting](https://www.wired.com/story/bernie-sanders-meme-shift/?ref=protein.xyz) - Time to up your [Squad Wealth](https://otherinter.net/squad-wealth/?ref=protein.xyz) - This is all great, but [what really is “influence”?](https://www.kaleidoscope.media/article/what-is-influence?ref=protein.xyz) --- #### [**#collaboration**](https://www.proteincommunity.com/topics/3428595?ref=protein.xyz) - [Melanie](https://www.proteincommunity.com/members/6163245?ref=protein.xyz) is urgently looking for a [SEA-specialist in the Netherlands](https://www.proteincommunity.com/posts/11591431?ref=protein.xyz) - [Adrienne](https://www.proteincommunity.com/members/2161084?ref=protein.xyz) is looking out for an Executive Producer to work on [Neon Dance](https://www.proteincommunity.com/posts/11591566?ref=protein.xyz) - [Hanne](https://www.proteincommunity.com/members/2176601?ref=protein.xyz) is looking for someone for a [CMF (colour, materials and finishing) gig in London](https://www.proteincommunity.com/posts/11524298?ref=protein.xyz) - We’re all about collaboration, so what’s the one thing you need a hand with and one thing [you could offer in return?](https://www.proteincommunity.com/posts/protein-is-all-about-collaboration-between-members-so-whats-the-one-thing-you-need-a-hand-with-and-one-thing-you-could-offer-in-return?ref=protein.xyz) --- #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - Rest in power SOPHIE, a true visionary 💔 [Watch SOPHIE discussing the future of creativity](https://www.youtube.com/watch?v=ScsgDIfZzg4&t=1s&ref=protein.xyz) with Sophia the Robot in 2018 - [We Exist London](https://www.instagram.com/weexistlondon/?hl=en&ref=protein.xyz) have created an [email template](https://docs.google.com/document/d/1cZ4Vw4rfVV2GqF4y3cToIHApxGhpoop38x8FTwkGj0c/edit?ref=protein.xyz) for you to stand against the UK government’s plans to scrap gender-neutral toilets - Don’t miss the [LCF Graduates Online Exhibition](http://smc-real-time.com/concept-lab?ref=protein.xyz), it’s really good - [Queer and Now Tate 2021](https://www.proteincommunity.com/events/queer-and-now-2021-tate?instance%5Findex=20210201T110000Z&ref=protein.xyz) has submissions open all of February - [BAESIANZ](https://baesianz.com/?ref=protein.xyz) is creating an evolving library of Asian films and filmmakers living both within and outside of Asia that can be experienced by all - [Bid on Adapt climate protest gear](https://www.instagram.com/p/CK1Jkb0hnDL/?ref=protein.xyz) in order to raise money for their Climate Action Blowout - We want to know if [you’ve still been dating during lockdown?](https://www.proteincommunity.com/posts/have-you-still-been-dating-during-lockdown?ref=protein.xyz) - [You Don’t Know Me Podcast by Chloe Combi](https://audioboom.com/channels/5036169?ref=protein.xyz) gives a no holds barred insight into the lives of teenagers today, through their own experiences and voices - OpenAI has trained a neural network to [creates images from text captions](https://www.openai.com/blog/dall-e/?ref=protein.xyz) with some pleasing results - Check [this podcast](https://open.spotify.com/show/1mqKC4cSKdjKhOyCla9vLm?si=loA2yuEjThi2ToXIPjC8Nw&ref=protein.xyz) by Zai NĂĄjera on culture and the creative industry - Listen to this collaborative [“getaway mixtape”](https://10bits.bandcamp.com/album/kid-bun-getaway-tape-vol-2?ref=protein.xyz) to raise money for Centre Point - Is it time to [invest in virtual fashion?](https://hypebeast.com/2021/1/virtual-ar-fashion-tribute-rtfkt-aglet?ref=protein.xyz) Also check our podcast with [Karinna Nobbs](https://podcasts.apple.com/us/podcast/22-karinna-nobbs/id1449302502?i=1000498465903&ref=protein.xyz) from [The Dematerlised](https://thedematerialised.com/?ref=protein.xyz) if this is your thing - Superstar cities [are in trouble](https://amp.theatlantic.com/amp/article/617842/?ref=protein.xyz) - [Spatial Audio](https://www.highfidelity.com/online-audio-spaces-for-crowds?ref=protein.xyz) is the answer to those cringe Zoom cocktail parties - How nothingness became [everything we wanted](https://www.nytimes.com/2021/01/19/magazine/negation-culture.html?ref=protein.xyz) - If you’re wondering what [all the fuss](https://thedefiant.io/cryptopunk-nft-sold-for-record-140-eth/?ref=protein.xyz) is about, here’s your [beginners guide to NFT’s](https://linda.mirror.xyz/df649d61efb92c910464a4e74ae213c4cab150b9cbcc4b7fb6090fc77881a95d?ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Daily —** [Free Coaching Sessions from Zoe Mallett](https://www.proteincommunity.com/events/free-coaching-session?instance%5Findex=20210207T090000Z&ref=protein.xyz) is an accessible, relatable, and fresh approach to life coaching for anyone looking to live life with some purpose - **Daily** **—** Our friends at [FRAME](https://moveyourframe.com/?ref=protein.xyz) have taken their incredible classes online to keep you moving all day *errrrrday*, so if you’re looking for some Cher-obics or Beyonce barre, [head this way](https://moveyourframe.com/on-demand/?ref=protein.xyz). Remember, [Protein Studios](https://www.proteinstudios.com/work?ref=protein.xyz) members get FREE classes 💯 - **Daily** **—** Want to accelerate performance, increase productivity, alleviate stress, and help reduce negative emotions? Yeah, we thought you might 
 sounds like you need some [Breathpod in your lockdown routine](https://www.instagram.com/breathpod/channel?ref=protein.xyz) - **Wellness Wednesday —** [Qigong with Darcy](https://www.proteincommunity.com/events/qigong-flow-with-darcy?instance%5Findex=20210210T123000Z&ref=protein.xyz) is a 30 min lunchtime session designed to help you release stress and tension, create greater balance and an overall sense of health and vitality. Open to all levels - **Wellness Wednesday —** [Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?instance%5Findex=20210210T190000Z&ref=protein.xyz) is a 60 min meditation, Vinyasa, and Yoga Nidra with our very own Gina Stewart. It's happening at 7pm GMT every Wednesday, open to all levels and an optional donation is appreciated - **6th —** [Be The Change: Free LGBTQ+ Workshop](https://www.proteincommunity.com/events/be-the-change-free-lgbtq-workshop?instance%5Findex=20210206T100000Z&ref=protein.xyz) that equips participants with new self-care and empowerment tools for personal growth; challenging self-imposed narratives and bringing more awareness to the impact that our stories can have on deciding our own future - **6th —** [TED x LondonWomen: SHOWING UP](https://www.proteincommunity.com/events/ted-x-londonwomen-showing-up?instance%5Findex=20210206T110000Z&ref=protein.xyz) is going to be broadcast live from Abbey Road Studios to you – wherever you are - **8th —** [How to be an activist with Amika George and Adwoa Aboah](https://www.proteincommunity.com/events/how-to-be-an-activist-with-amika-george-and-adwoa-aboah?instance%5Findex=20210208T190000Z&ref=protein.xyz) \- Young activist Amika George will be joined by Adwoa Aboah to talk about George’s new book, Make it Happen - **9th —** [Digital Art Exhibition Opening: Uno, Nessuno, Centomila ](https://www.proteincommunity.com/events/digital-art-exhibition-opening-uno-nessuno-centomila?instance%5Findex=20210209T180000Z&ref=protein.xyz)\- from Electric Artefacts and Umanesimo Artificiale: a collection that brings together nine artists whose practices revolve around artificial intelligence and the fluidity of identity in virtual spaces - **11th —** [Online Cultivate Workshop - Arts Council funding advice for artists](https://www.proteincommunity.com/events/online-cultivate-workshop-arts-council-funding-advice-for-artists?instance%5Findex=20210211T130000Z&ref=protein.xyz) - **16th —** [How to apply for a job during the pandemic](https://www.proteincommunity.com/events/how-to-apply-for-a-job-during-the-pandemic?instance%5Findex=20210216T123000Z&ref=protein.xyz) to learn powerful tips and tricks to help “set you up for success and get that job you want!” - **17th —** Celebrate the launch of our Dirty Words - INFLUENCE report with a [special Protein Members-only briefing](https://www.proteincommunity.com/events/report-launch-a-series-of-dirty-words-influence?ref=protein.xyz) 🚀 - **18th —** Discover how to make static images come to life with designer [Liza Enebeis of Studio Dumbar](https://www.proteincommunity.com/events/virtual-studio-create-a-moving-map-for-our-new-world-with-studio-dumbar?instance%5Findex=20210218T183000Z&ref=protein.xyz), as part of New World series with It’s Nice That - **24th** **—** [Protein Members Meet-up](https://www.proteincommunity.com/events/protein-members-meetup-%F0%9F%91%8B?instance%5Findex=20210224T170000Z&ref=protein.xyz) come through and say 👋 - **1st March —** [An Introduction to Rules of Growth](https://www.proteincommunity.com/events/an-introduction-to-rules-of-growth-11302451?instance%5Findex=20210301T140000Z&ref=protein.xyz) is a free workshop with Protein Founder & CEO, William Rowe, to help you grow your business, your team or yourself in a sustainable way --- Until next month, my friends. Stay safe. The team at [Protein](https://www.prote.in/?ref=protein.xyz). ✌ --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 676 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #675 | New Reports, Free Workshops & Good Vibes URL: https://www.protein.xyz/675-new-reports-free-workshops-and/ Last updated: 2026-10-16T08:59:34.000Z ### And you thought 2020 was nuts 
 We’re only eight days into the new year and you’ve already told us [how messed up everything feels](https://www.proteincommunity.com/posts/how-are-we-feeling-about-2021-so-far?ref=protein.xyz). From the [inexcusable scenes](https://gal-dem.com/joe-biden-is-wrong-us-capitol-mob-is-america/?ref=protein.xyz) in Washington, National lockdowns [across Europe](https://www.theguardian.com/world/2021/jan/05/as-parts-of-uk-enter-third-covid-lockdown-how-does-rest-of-europe-compare?ref=protein.xyz) and -10C snow storms [in the UK](https://www.standard.co.uk/news/uk/uk-weather-snow-freezing-fog-b728584.html?ref=protein.xyz), 2021 is already looking like another crazy ride. But fear not, the [*Air*](https://www.proteincommunity.com/posts/10457163?ref=protein.xyz)[ epoch](https://www.proteincommunity.com/posts/10457163?ref=protein.xyz) is among us and you’ve got your trusted round-up of toasty links to warm you up, bring back the vibes and remind us of [times like these](https://www.youtube.com/watch?v=m%5FqewI-1cEs&ref=protein.xyz). So if you’re looking for another comfort blanket to the world outside, we’ve pulled together an extra strong line-up of events to get you through January. And, if you ever need a distraction, a chat or to take your mind off things 
 you know what you need to do: [Join Protein](https://www.proteincommunity.com/sign%5Fup?ref=protein.xyz) --- #### [#reports](https://www.proteincommunity.com/topics/948125?ref=protein.xyz) - Our next DIRTY WORDS report is dropping early Feb, so if you’re wondering how brands can be more authentic, why people are dumping Instagram and what the future of *influence* is, then leave [your details here](https://www.proteincommunity.com/posts/scheduled/a-series-of-dirty-words-influence?ref=protein.xyz) #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - How was [Christmas during a pandemic for you?](https://www.proteincommunity.com/posts/christmas-during-a-pandemic-was?ref=protein.xyz) - [Flock Together](https://www.instagram.com/flocktogether.world/?ref=protein.xyz) is a support club combatting the underrepresentation of black, brown & POC in nature - [Scarcity as an API](https://thegeneralist.substack.com/p/scarcity-as-an-api) - Acronym just launched an [online exhibition](https://skyanycolour.com/?ref=protein.xyz) bringing together 50 artists and designers to explore humanity’s increasingly complex relationship with the future and it’s đŸ”„ - LEGO has made a [botanical collection](https://www.designboom.com/design/lego-botanical-collection-bonsai-flowers-01-04-2020/?ref=protein.xyz) for adults - An [interesting read](https://onezero.medium.com/the-giving-apps-how-venmo-and-cash-app-upended-a-century-old-charity-model-82778a2df2eb?ref=protein.xyz) on the rise of direct digital giving, making charity more interpersonal again and providing fast support for people in need - Colleen Tighe unpacks the [underlying problems with Instagram](https://www.ssense.com/en-us/editorial/culture/deconstructing-the-instagram?ref=protein.xyz) - You need to know about [Social Tokens](https://2020inreview.forefront.news/?ref=protein.xyz) and why they’re going to change everything - How consumers’ four quadrants of taste should [shape your brand strategy](https://andjelicaaa.substack.com/p/taste-map) - Forget programming, the best skill to teach children is [reinvention](https://www.wired.co.uk/article/yuval-noah-harari-extract-21-lessons-for-the-21st-century?ref=protein.xyz) in this (still relevant) long read from Yuval Noah Harari - Looking for some astrological guidance through 2021? The CHANI [7 Day Forecast](https://apps.apple.com/gb/app/chani/id1532791252?ref=protein.xyz) is all you need - And if you’re wondering, here’s how to [start a cultural movement](https://officehours.substack.com/p/39-how-to-create-your-own-cultural) #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - **Daily** \- Our friends at [FRAME](https://moveyourframe.com/?ref=protein.xyz) have taken their incredible classes online to keep you moving all day *errrrrday*, so if you’re looking for some Cher-obics or Beyonce barre, [head this way](https://moveyourframe.com/on-demand/?ref=protein.xyz). Remember, [Protein Studios](https://www.proteinstudios.com/work?ref=protein.xyz) members get FREE classes 💯 - **Daily** \- Want to accelerate performance, increase productivity, communication, confidence, focus, alleviate stress, anxiety, fatigue and help reduce negative emotions such as anger, fear, frustration and depression? Yeah, we thought you might 
 sounds like you need some [Breathpod in your routine](https://www.instagram.com/breathpod/channel?ref=protein.xyz) - **13th Jan** \- [Ethics in Street and Documentary Photography](https://www.proteincommunity.com/events/ethics-in-street-and-documentary-photography-webinar?ref=protein.xyz) is a discussion around the responsibilities that come with documentary photography with Simon King - **14th-30th Jan** \- gal-dem present [Rest and Reset](https://www.eventbrite.co.uk/o/gal-demcom-8346425849?ref=protein.xyz), ⁣covering everything from spirituality and wellbeing, to finances and culture – all led by incredible creatives and experts - **16th Jan** \- [What’s My Purpose?](https://www.proteincommunity.com/events/whats-my-purpose-free-lgbtq-workshop?ref=protein.xyz) This free LGBTQ+ workshop equips participants with new self-care and empowerment tools for personal growth; challenging self-imposed narratives and bringing more awareness to the impact that our stories can have on deciding our own future - **20th Jan** \- [Yoga with Gina](https://www.proteincommunity.com/events/yoga-with-gina?ref=protein.xyz) is a 60 minute meditation, Vinyasa, and Yoga Nidra with our very own Gina Stewart that's suitable for all levels. It's happening at 7pm GMT and an optional donations is appreciated - **21st Jan** \- [Protein Members Meet-up](https://www.proteincommunity.com/events/protein-members-meetup-10820747?ref=protein.xyz) 👋 - **25th Jan** \- [Rules of Growth](https://www.proteincommunity.com/events/an-introduction-to-rules-of-growth-10820868?ref=protein.xyz) a free workshop with Protein Founder & CEO, William Rowe, to help you grow your business, your team or yourself in a sustainable way - **30th Jan** \- [Play Your Self](https://www.proteincommunity.com/events/play-your-self-free-lgbtq-workshop?ref=protein.xyz) is a free LGBTQ+ workshop using script-writing as a tool for self-enquiry. You'll be guided through a simple process of character building and story telling, exploring the protagonist and antagonist of your own personal narrative > **Want to see your event listed here?** Make sure you [add it here](https://www.proteincommunity.com/events/new?ref=protein.xyz) Until next month. Hold tight and stay safe ♄ Your friends at [Protein](https://www.proteincommunity.com/?ref=protein.xyz). --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 675 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### #674 | Rules of Growth, Conscious Creativity and The Purpose Myth URL: https://www.protein.xyz/674-rules-of-growth-conscious-creativity/ Last updated: 2024-05-14T15:25:34.000Z ### Well done. You made it to December 🎉 Trump is out, a vaccine is around the corner and people are starting to [feel good again](https://www.proteincommunity.com/posts/how-are-you-feeling-about-christmas-this-year?utm%5Fsource=manual). And the best bit? In 28 days we can say *adiĂłs* to the sh\*tshow that is/was 2020. This month we’re responding to [this wish](https://www.linkedin.com/posts/jacquelinekavanagh%5Fan-introduction-to-rules-of-growth-activity-6732327215452696576-XGRO/?ref=protein.xyz) for a “TV guide for all the awesome knowledge sharing going down” 
 I hope it doesn’t disappoint Jacqui 🙃 **TIP:** If you want to get your project or event featured here and on our [Insta Stories](https://instagram.com/stories/protein?ref=protein.xyz), make sure you [post it here](https://www.proteincommunity.com/posts/new%5Fbasic?ref=protein.xyz) before the end of the month. Finally, we’ve made a new home for the Supplement on [Substack](https://substack.com/about?ref=protein.xyz), which has got us feeling all nostalgic, as our first [few hundred issues](https://protein.substack.com/p/281-protein-store-in-bristol-muslim) were all plain text and “designed” in a time when [ASCII art](https://www.asciiart.eu/faq?ref=protein.xyz) was (still is) a thing. It also gives us an excuse to (slowly) republish our entire 674 issue 23 year [archive](https://protein.substack.com/archive), so if you have any old issues lurking in your Inbox, please send them [our way](mailto:supplement@prote.in). The earliest one we can find is [#160](https://protein.substack.com/p/160-win-dj-krush-goodie-bags-watch) from 4th April 2003, which coincidentally included this post: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fb592180b-76a9-4a94-af6c-f182883cbbbb_659x433-png.jpg) Funny how things come around. Anyway, enough of the past, here’s our round-up of what you should be looking out for in the future and if you can’t wait a whole month for your next Supplement, make sure you join the Protein Community to get the daily updates: [S i g n - u p](https://www.proteincommunity.com/sign%5Fup?ref=protein.xyz) --- #### [#events](https://www.proteincommunity.com/events?ref=protein.xyz) - 4th Dec - [V&A Late](https://www.proteincommunity.com/events/va-friday-late-nabihah-iqbal?ref=protein.xyz) with musician, producer, DJ and broadcaster Nabihah Iqbal - 7th Dec - [Rules of Growth](https://www.proteincommunity.com/events/an-introduction-to-rules-of-growth-9322769?instance%5Findex=20201207T130000Z&ref=protein.xyz) a free workshop to help you grow your business, your team or yourself in a sustainable way - 8th Dec - [The new rules of writing for women](https://www.proteincommunity.com/events/the-new-rules-of-writing-for-women-with-vice-uks-executive-editor?ref=protein.xyz) with Zing Tsjeng - 8th Dec - [Unreal City](https://www.proteincommunity.com/events/unreal-city?instance%5Findex=20201208T090000Z&ref=protein.xyz) is London’s biggest public festival of AR art featuring 36 sculptures arranged as a walking tour along the River Thames - 8th + 15th Dec - [Internet Equality](https://www.eventbrite.co.uk/e/ual-cci-open-day-ma-internet-equalities-tickets-129991133981?ref=protein.xyz) open day at UAL’s Creative Computing Institute - 9th Dec - [Protein Members Meet-up](https://www.proteincommunity.com/events/protein-members-meetup?ref=protein.xyz) đŸ€™ - 12th Dec - [Virtual gift-wrapping workshop](https://www.proteincommunity.com/events/wrap-it-up-earth-consciously-virtual-gift-wrapping-workshop-with-zeena-shah?instance%5Findex=20201212T140000Z&ref=protein.xyz) with Zeena Shah - 5th Jan - [The Purpose Myth](https://www.proteincommunity.com/events/the-purpose-myth-live?ref=protein.xyz) dives into the concept of purpose, why you won't find it at work, and what to do about it #### [#studios](https://www.proteinstudios.com/?ref=protein.xyz) - Sick of #WFH? [Book a FREE day pass](https://www.proteinstudios.com/openhouse?ref=protein.xyz) in our beautiful Shoreditch workspace to remember that feeling of sitting at a desk surrounded by interesting people without the distraction of your housemates/kids/pets/partner/doorbell. Mulled wine and Christmas vibes included đŸ· 🎄 #### [#profiles](https://www.proteincommunity.com/topics/964347?ref=protein.xyz) - If you missed [Karinna Nobbs](https://www.proteincommunity.com/posts/karinna-nobbs?ref=protein.xyz), [Wayne Hemmingway MBE](https://www.proteincommunity.com/posts/wayne-hemingway-mbe?ref=protein.xyz) and [Phoebe Lovatt](https://www.proteincommunity.com/posts/phoebe-lovatt?ref=protein.xyz) over lockdown, you can now listen to them all on our [Stories of Growth](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz) podcast #### [#goodgrowth](https://www.proteincommunity.com/topics/3428592?ref=protein.xyz) - It’s Nice That have launched a series on [Conscious Creativity](https://www.itsnicethat.com/conscious-creativity?ref=protein.xyz) #### [#work](https://www.proteincommunity.com/topics/3710848?ref=protein.xyz) - Protein Amsterdam is looking for [scouts in Amsterdam, Brussels and Paris](https://www.proteincommunity.com/posts/9991528?ref=protein.xyz) - Protein London is looking for a [freelance senior insight strategist and researcher](https://www.proteincommunity.com/posts/freelance-senior-insight-strategist-and-researcher?ref=protein.xyz) - Looking to hire Black creatives? [Start here 
](https://docs.google.com/spreadsheets/d/1Vs0gejznJAFri1XLQ1CIiF1SqH1lkc8jG-bGs5Scjoc/edit?ref=protein.xyz#gid=0) - Looking to hire fashion graduates? [Start here 
](https://1granary.com/journal/designers-to-hire/?ref=protein.xyz) - Been made redundant? Adversity might just be [your opportunity](https://www.instagram.com/p/CH8levxhH2O/?ref=protein.xyz) #### [#interesting](https://www.proteincommunity.com/topics/964353?ref=protein.xyz) - Gucci made an [online film festival](https://www.guccifest.com/?ref=protein.xyz) and it’s pretty good - Feeling creative? Help rebrand [Wikipedia](https://www.itsnicethat.com/news/snohetta-wikipedia-rebrand-graphic-design-230120?ref=protein.xyz) - The story behind CK One’s new campaign on [American youth](https://www.dazeddigital.com/fashion/article/50815/1/meeting-cast-ck-one-new-campaign-american-youth-one-future-2020?ref=protein.xyz) - Help bring [Grafik](https://shop.grafik.net/?ref=protein.xyz) back as a printed publication - Sean Monahan has a [new project](https://8ball.substack.com/), as does follow K-HOLE(r) [Emily Segal](https://nemesis.global/memos/the-doom-report?ref=protein.xyz) - A long but excellent article on the [rise and fall of getting things done](https://www.newyorker.com/tech/annals-of-technology/the-rise-and-fall-of-getting-things-done/amp?ref=protein.xyz) - You can now knit your own [Adapt Protest Scarfs](https://www.adapt-climate.world/protest-scarves/protest-scarf-emily-sear?ref=protein.xyz) - Want to know what your future holds? [Book a Tarot Reading](https://yuriyuritarot.simplybook.it/v2/?ref=protein.xyz) with [Claire from Hanger](https://www.instagram.com/nothanksm8?ref=protein.xyz) - Our friends at [Polyester](https://www.instagram.com/polyesterzine/?ref=protein.xyz) have a [new podcast](https://play.acast.com/s/the-polyester-podcast?ref=protein.xyz) - [External Pages](https://externalpages.org/?ref=protein.xyz) exists on “the outskirts of the Internet, where bottom-up approaches to public art can be explored” - Watch Dan Scott-Croxford’s new film, *[18](https://theface.com/culture/18-film-premiere-dan-smith-croxford-london?ref=protein.xyz)* - [Disembodied Behaviors](https://bitforms.art/exhibition/disembodied-behaviors/?ref=protein.xyz) celebrates the potential of digital individuals to dismantle predictive structures of power - The only question you need to answer this week: [Who would you most want to invite over for dinner?](https://www.proteincommunity.com/posts/who-would-you-most-want-to-invite-round-for-dinner?ref=protein.xyz) --- That’s all for this month. Enjoy the holidays (you deserve it) and see you all again in 2021 🙌 --- **SMALL PRINT:** [Protein](https://prote.in/?ref=protein.xyz) is a place where people and ideas grow đŸŒ± We do this through our global [community](https://www.proteincommunity.com/?ref=protein.xyz), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studio](https://www.proteinstudios.com/?ref=protein.xyz) space. We believe we’ve all got a responsibility to think and act bigger than ourselves and that "good growth" can only be achieved by balancing progress, profit, and purpose. Yes, we really have published 674 issues of this newsletter. The first [Protein Supplement](https://protein.substack.com/) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can [here](https://protein.substack.com/archive). You can also find us on [Insta](https://www.instagram.com/protein/?ref=protein.xyz), [Twitter](https://www.twitter.com/protein/?ref=protein.xyz), [The Dots](https://the-dots.com/pages/protein-71243?ref=protein.xyz), [Telegram](https://t.me/proteincommunity?ref=protein.xyz), [iTunes](https://podcasts.apple.com/us/podcast/stories-of-growth/id1449302502?ref=protein.xyz), and [Linkedin](https://www.linkedin.com/company/protein-?ref=protein.xyz). We always like to hear from you and how we can improve what we do, so if you want to get in touch about anything, please use [this form](https://prote.in/contact?ref=protein.xyz). ### Bumble Dating Trends URL: https://www.protein.xyz/bumble-dating-trends/ Last updated: 2024-07-10T10:22:48.000Z In partnership with [Bumble](https://bumble.com/?ref=protein.xyz), we asked 2,000 Millennials and Gen Z in the United Kingdom, France, Germany, Spain, Netherlands and Ireland questions around their dating app habits (the good and the bad) and their personal preferences from initial swipe to meet up. To help us contextualise our findings, we spoke to five experts on dating and relationship culture who provided insight into the cultural and generational differences across Europe and the United Kingdom. _This post is for subscribers on the TEAM tier only._ ### Phoebe Lovatt on returning to your roots URL: https://www.protein.xyz/24-phoebe-lovatt-on-being-back-in-780/ Last updated: 2024-06-18T20:44:12.000Z For this episode we chat with [Phoebe Lovatt](https://www.phoebelovatt.com/?ref=protein.xyz), a longterm friend of Protein's. Originally from North London, she's been around the world (literally) for the last 10 years and now finds herself back in her old stomping ground. We originally interviewed Phoebe 2 years ago during her "transformative year", so we're happy to now finally share an updated version of her story recorded a few weeks ago in our Studio in Shoreditch. ### Wayne Hemingway on changing career paths URL: https://www.protein.xyz/23-wayne-hemingway-mbe-on-changing-d36/ Last updated: 2024-06-18T20:44:30.000Z For this episode, we chat with [Wayne Hemingway MBE](https://en.wikipedia.org/wiki/Wayne%5FHemingway?ref=protein.xyz). Founder of the infamous Red or Dead fashion label in the 90's, he now heads up Hemingway Design with his wife Gerardine, who are both on a mission to improve the things that matter in life. The recently launched Good Business Festival is a true testament to that commitment. Thanks to being in lockdown with my kids, I actually recorded this one in my car to get out the house. See if you can tell the difference! ### Karinna Grant on opening the world's first circular economy concept store URL: https://www.protein.xyz/22-karinna-grant-on-opening-the-worlds-507/ Last updated: 2024-06-18T20:44:55.000Z [Karinna](https://www.instagram.com/karinnagrant/?ref=protein.xyz) is a hard one to pin down. Designer, lecturer, author, moderator and more recently entrepreneur, with the launch of HOT:SECOND, the worlds' first circular economy concept store. Launched in November 2019 at Protein Studios, it traded physical products for digital experiences. I caught up with Karinna over Google Hangout from her new home in Ibiza. ### #673 | Things to keep you busy over Lockdown 
 URL: https://www.protein.xyz/673-things-to-keep-you-busy-over/ Last updated: 2020-11-06T16:28:00.000Z ### Hello, It’s been a while, [how are you feeling?](https://members.prote.in/posts/lockdown-20-how-you-feeling?ref=protein.xyz) As the U.K. heads back into another national lockdown and the dust (hopefully) settles on the U.S. election, we thought it would be a good moment to refresh and restart our monthly Supplement. So, here’s the latest round-up of what’s been going on at Protein and within our community. **TIP:** If you want your project or event to be included next month, make sure you [sign-up and post it here](https://members.prote.in/feed?ref=protein.xyz) 👈 - Listen to [Jodie Cariss from Self Space](https://open.spotify.com/episode/1tfIcAvothOyDDNRbeoqyo?si=pK6B-L%5FoSgmaQr1LODR1bQ&ref=protein.xyz) remind us that it’s okay to not be okay - Can’t WFH? [Book a desk](https://www.proteinstudios.com/space/work?ref=protein.xyz) in our beautiful Shoreditch workspace - Join our next [Rules of Growth](https://members.prote.in/events/an-introduction-to-rules-of-growth-9322769?ref=protein.xyz) session to help you grow your business, your team or yourself in a sustainable way - Keep supporting local [Black owned businesses](https://www.thestrategist.co.uk/article/black-owned-uk-businesses.html?ref=protein.xyz) in your area - And if you can, join [Mentor Black Business](https://blackbusiness.mcsaatchi.com/?ref=protein.xyz) or [similar](https://www.google.com/search?q=black+mentorship+programs&oq=black+mentorship+programs&ref=protein.xyz) - Here’s The Dots’ list of [100 Black creatives](https://the-dots.com/projects/championing-diversity-this-black-history-month-meet-100-creatives-inspiring-change-188600?ref=protein.xyz) you should hire - Check our recent [collaboration](https://members.prote.in/posts/protein-agency-x-nike-made-to-play?ref=protein.xyz) with Nike and [Diogo Lopez](https://www.instagram.com/ddddiogo/?ref=protein.xyz) on [Refinery29](https://www.refinery29.com/en-gb/nike-day-of-the-girl?ref=protein.xyz) - [Sign-up](https://members.prote.in/events/whats-my-purpose-lgbtq-workshop?ref=protein.xyz) to “What's My Purpose?” A free LGBTQ+ self-empowerment workshop - Submerge yourself in [#DigitalArtMonth](https://www.digitalartmonth.com/?ref=protein.xyz) - Donate a plant and inspire some positivity with [Freedem Plants](https://www.freedemplants.com/?ref=protein.xyz) - Bored? Every copy of the [Protein Journal](https://issuu.com/proteinjournal?ref=protein.xyz) is waiting for you 
 - Learn [how to breath](https://www.instagram.com/breathpod/channel/?ref=protein.xyz) again with Breathpod - Feeling anxious? [Here’s a guide](https://members.prote.in/posts/a-guide-to-living-with-worry-and-anxiety-amidst-global-uncertainty?ref=protein.xyz) that might help - [Register](https://theslowgrind.bigcartel.com/contact?ref=protein.xyz) for the waiting list of The Laundry Arts’ excellent [The Slow Grind book](https://theslowgrind.bigcartel.com/product/the-slow-grind?ref=protein.xyz) - Get your Protest Scarfs [here](https://www.adapt-climate.world/protest-gear?ref=protein.xyz) - This is what fashion democracy [looks like](https://www.thefabricant.com/blog/2020/10/29/this-is-what-democracy-looks-like?ref=protein.xyz) - [Keep yourself moving](https://moveyourframe.com/timetable/?ref=protein.xyz) with our friends at FRAME - Looking for an alternative to Black Friday? [IKEA will buy back](https://www.ikea.com/es/en/campaigns/sell-your-furniture-pub70f47900?ref=protein.xyz) your old EXPEDIT bookcase - [deadHYPE Radio](https://soundcloud.com/thedeadhype/deadhype-radio-on-910fm-show-2009?ref=protein.xyz) is your lockdown soundtrack - Finally, here’s all the [happy news](https://www.instagram.com/the%5Fhappy%5Fbroadcast/?ref=protein.xyz) you don’t hear in the media That’s all for this month. Stay safe folks and see you on the other side đŸ€™ **SMALL PRINT:** Yes, we really have published 673 issues of this newsletter. The first one was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distill what’s happening in the world into useful digest. We have a few more subscribers now, so we should really put an archive together someday. ### Jodie Cariss on the need for acceptance and accessibility in mental health care URL: https://www.protein.xyz/21-jodie-cariss-on-the-need-for-acceptance-6c1/ Last updated: 2024-06-18T20:45:21.000Z The pandemic has not only exacerbated the problem for those already experiencing difficulties with their psychological wellbeing, but has also triggered a dramatic rise in new cases. In light of the urgency of the situation, [Self Space](https://theselfspace.com/?ref=protein.xyz) Founder Jodie Cariss is trying to make the conversation more acceptable and accessible. Please excuse the poor audio quality on this one! ### What Are You Really Going To Change? URL: https://www.protein.xyz/what-are-you-really-going-to-change/ Last updated: 2024-07-10T10:22:59.000Z There’s no denying the Covid-19 pandemic has caused huge disruption, devastation and uncertainty about our future. Daily routines have shifted as everyone and everything tries to adjust, but we wanted to know if this really is the dawn of consumer change or just a momentary blip before it all goes back to business as usual? So we asked our community, *what are you really going to change?* This report explores the long-term attitudes - not short term reactions - that brands and businesses should be considering in this time of (potential) change. _This post is for subscribers on the TEAM tier only._ ### #672 | #wegotthis URL: https://www.protein.xyz/672-wegotthis/ Last updated: 2024-05-14T15:25:35.000Z Hello everyone 👋 In these surreal times, we wanted to share some love, support our community and to remind you [it won't be like this forever](https://campaign.prote.in/t/r-l-jhhjtyjt-l-t/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves, so have pulled together some relevant links that the team have seen over the last couple of weeks. If you're looking for help with anything or just fancy a chat and a virtual beer, join our members hangout at [4pm GMT today](https://campaign.prote.in/t/r-l-jhhjtyjt-l-d/?ref=protein.xyz) (Friday) and if you think someone would benefit from email, feel free to [share it ](https://campaign.prote.in/t/r-e-jhhjtyjt-l-h/?ref=protein.xyz)and [follow us ](https://campaign.prote.in/t/r-l-jhhjtyjt-l-k/?ref=protein.xyz)for regular updates. I'm also available for anyone who needs advice, an introduction or a reassuring word, so [just ask](https://campaign.prote.in/t/r-l-jhhjtyjt-l-u/?ref=protein.xyz). Stay safe and remember to [wash your hands](https://campaign.prote.in/t/r-l-jhhjtyjt-l-o/?ref=protein.xyz) people! ## Stories of Growth ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f7ab8e99c-31e0-4913-aa98-35fb3ed590f3_536x236-png.jpg) Here are five incredible women who will take your mind off what's going on in the world right now. [Listen to them all here ...](https://campaign.prote.in/t/r-l-jhhjtyjt-l-m/?ref=protein.xyz) ## How you can help... ### SIGN #### [Petitions 🖋](https://campaign.prote.in/t/r-l-jhhjtyjt-l-c/?ref=protein.xyz) There are a lot of government petitions circulating that you can sign to support your community on local and global levels. Every signature makes a difference and in these times of rapid adaptation, there's room for anything to happen, so don't be afraid to make your mark. ### BUY #### [Merch đŸ€™](https://campaign.prote.in/t/r-l-jhhjtyjt-l-q/?ref=protein.xyz) With food and hospitality businesses facing forced closures and abrupt pivots to their ways of working, support those that keep us fed and entertained by buying their merch — and don't forget to shout them out and share on your socials. ### DO #### [Projects 📓](https://campaign.prote.in/t/r-l-jhhjtyjt-l-a/?ref=protein.xyz) With everybody living their best URL lives, online collaboration is a great way to keep connected and creative. There's a vast array of COVID-19 specific projects popping up, so why not join in? ### SHARE #### [Love ♄](https://campaign.prote.in/t/r-l-jhhjtyjt-l-f/?ref=protein.xyz) Take a moment to share the love and give people the recognition they deserve. We're all surrounded by talented people making exciting work, so help to spread the word or send to us and we can share in our [OPEN CALL.](https://campaign.prote.in/t/r-l-jhhjtyjt-l-z/?ref=protein.xyz) ### STAY #### [Curious 🧠](https://campaign.prote.in/t/r-l-jhhjtyjt-l-v/?ref=protein.xyz) Keep your mind open to trying new ideas. People and places are having to adapt to things they haven't tried or tested before, so help them out by giving it a go too. ### SUPPORT #### [NHS đŸ©ș](https://campaign.prote.in/t/r-l-jhhjtyjt-l-e/?ref=protein.xyz) (Or your local health services) Because if you can, those less fortunate than you need a hand right now ... ## We called 📞 You answered đŸ€™ ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fc9c34aff-ac5e-4170-836a-98f19e7a51ef_559x1081-png.jpg) Want to see your work here? [We'd love to hear from you ...](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jr/?ref=protein.xyz) ## #community 1. Overwhelmed? Danielle Pender has some [words you need to hear](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jy/?ref=protein.xyz) 2. Self Isolating? Trippin will take you [cooking around the globe](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jj/?ref=protein.xyz) 3. Keeping moving with FRAME's new [online service](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jt/?ref=protein.xyz) 4. Looking for Covid-19 marketing reports? Here's [all of them together](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ji/?ref=protein.xyz) 5. Support your local independent foodie, as [they all now deliver](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jd/?ref=protein.xyz) 6. Balamii wants your pre-recorded mixes to [keep the vibes alive](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jh/?ref=protein.xyz) 7. Looking for work? Marguerite might [have something for you](https://campaign.prote.in/t/r-l-jhhjtyjt-l-jk/?ref=protein.xyz) 8. Support women of colour. [Get a gal-dem membership](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ju/?ref=protein.xyz) 9. Support Independent Mags. [Buy a Stack Subscription](https://campaign.prote.in/t/r-l-jhhjtyjt-l-tl/?ref=protein.xyz) 10. Rethinking your content strategy? Here's a [free template](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ty/?ref=protein.xyz) 11. What does culture look like in the [time of quarantine?](https://campaign.prote.in/t/r-l-jhhjtyjt-l-tj/?ref=protein.xyz) 12. Phoebe Lovatt is staying calm. [So can you ...](https://campaign.prote.in/t/r-l-jhhjtyjt-l-tt/?ref=protein.xyz) 13. How to [grow your own vegatables](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ti/?ref=protein.xyz) 14. Take a minute to [remember what's important](https://campaign.prote.in/t/r-l-jhhjtyjt-l-td/?ref=protein.xyz) 15. Support your favourite designers. [Buy their tees](https://campaign.prote.in/t/r-l-jhhjtyjt-l-th/?ref=protein.xyz) 16. Want to help? Join the [National Care Force](https://campaign.prote.in/t/r-l-jhhjtyjt-l-tk/?ref=protein.xyz) 17. Freelancer? The Dots [have your back](https://campaign.prote.in/t/r-l-jhhjtyjt-l-tu/?ref=protein.xyz) 18. Work in booze? You should read [this report from YesMore](https://campaign.prote.in/t/r-l-jhhjtyjt-l-il/?ref=protein.xyz) 19. Submit an idea to Bompas & Parr's [Hand Sanitiser Competition](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ir/?ref=protein.xyz) 20. The University of Amsterdam, wants [your best Covid-19 jokes](https://campaign.prote.in/t/r-l-jhhjtyjt-l-ij/?ref=protein.xyz) 21. And just in case [you were wondering ...](https://campaign.prote.in/t/r-l-jhhjtyjt-l-it/?ref=protein.xyz) ### Kesang Ball on travelling, sustainability and identity URL: https://www.protein.xyz/20-kesang-ball-on-the-relationships-aa3/ Last updated: 2024-06-18T20:46:15.000Z For this episode, we chat with [Kesang Ball](https://www.instagram.com/kesang.trippin?ref=protein.xyz), co-founder of [Trippin](https://trippin.world/?ref=protein.xyz), the content platform redefining the travel industry. Trippin's global community of contributors help to provide a truly local viewpoint alongside stunning visual content. We discuss the relationships between privilege, sustainability and identity when travelling in a pre-corona world. This was recorded in our [Studios](proteinstudios.com) in Shoreditch. ### Louise Gray on the importance of creative education URL: https://www.protein.xyz/19-louise-gray-on-the-importance-753/ Last updated: 2024-06-18T20:46:32.000Z For this episode, we chat with [Louise Gray](https://louisegray.co/?ref=protein.xyz), a multi-disciplinary designer, educator and soon-to-be author. Having showed her collections at London Fashion Week 7 years running, Louise now creates work on her own terms, while also teaching on the MA Fashion course at [Central Saint Martins ](https://www.arts.ac.uk/colleges/central-saint-martins?ref=protein.xyz)— which is the course she originally moved to London for. We discuss the issues of sustainability in fashion, what authenticity means to brands and the realities and opportunities of the education system. ### Pip Black & Joan Murphy on making gym experiences more accessible URL: https://www.protein.xyz/18-pip-black-and-joan-murphy-on-making-c4d/ Last updated: 2024-06-18T20:46:49.000Z For this episode, we chat with Pip Black and Joan Murphy, co-founders of [Frame](https://moveyourframe.com/?ref=protein.xyz), a new breed of fitness studio that are rapidly growing across London. They're two friends who saw a need for a gym experience that was accessible, affordable and fun ... as you'll hear, they very much practice what they preach! This was recorded in our [Studios](proteinstudios.com) in Shoreditch, which is right next door to their first site ;-) ### Siobhan Lyons on creativity as a force for positive impact URL: https://www.protein.xyz/17-siobhan-lyons-on-the-importance-b9a/ Last updated: 2024-06-18T20:47:07.000Z For this episode, we chat with Siobhan Lyons, Fashion Director of [The September Issues](https://www.theseptemberissues.com/?ref=protein.xyz), a biannual printed magazine celebrating the diversity and power of global feminism. Ever the polymath, Siobhan also freelances as a creative director, stylist, researcher, artist and teacher. In the face of the turbulent times we live in, we discuss the importance of creativity as a source of education, inspiration and its power to generate positive impact to women's lives across the globe. ### New Normal / Cannabis URL: https://www.protein.xyz/new-normal-cannabis/ Last updated: 2024-07-10T10:23:58.000Z We live in a state of constant unrest — stuck in an endless cycle of fake news and toxic politicians. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, they’re making more conscious decisions, looking for emotionally intelligent alternatives to their fast-paced lifestyles. A sign of the times, it lays out the drivers that have given rise to these new behaviours as well as the brands and businesses that are embracing this change. _This post is for subscribers on the TEAM tier only._ ### #671 | What does sustainability mean in an unsustainable world? URL: https://www.protein.xyz/671-what-does-sustainability-mean/ Last updated: 2024-05-14T15:25:36.000Z Continuing our series of [Dirty Words](https://campaign.prote.in/t/r-l-jduluykl-l-t/?ref=protein.xyz) \- which redefines the meaning of meaningless words - we're looking at **SUSTAINABILITY** and how the conversation around "doing good" has been co-opted and diluted by billion-dollar brands and business. Because really, no-one needs more stuff, more distractions or more meaningless metaphors; we need to be thinking and acting in ways that are [bigger than ourselves](https://campaign.prote.in/t/r-l-jduluykl-l-d/?ref=protein.xyz). Enjoy the holidays and see you again in 2020 🎉 ## [Stories of Growth](https://campaign.prote.in/t/r-l-jduluykl-l-h/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f6846259b-807e-46fa-9597-151d6d8cbc4b_529x239-png.jpg) Stories of Growth is our new series of conversations with modern day business leaders who share their stories of growth and the lessons they’ve learned along the way. [Listen now](https://campaign.prote.in/t/r-l-jduluykl-l-n/?ref=protein.xyz) on all your favourite platforms. ## [Upcoming events](https://campaign.prote.in/t/r-l-jduluykl-l-p/?ref=protein.xyz) ### 5th - 8th #### [StĂŒssy Archive Sale](https://campaign.prote.in/t/r-l-jduluykl-l-x/?ref=protein.xyz) StĂŒssy is diving back into the archives to offer exclusive hand-picked items at this London Archive sale. From OG graphic tees to archival StĂŒssy textiles, they are taking past products out of the warehouse and putting them back into the world, with the idea that they should be worn and loved, not hidden or thrown away. ### 5th - 14th #### [NIGHT EMBASSY Closing](https://campaign.prote.in/t/r-l-jduluykl-l-m/?ref=protein.xyz) The NIGHT EMBASSY is bringing global acts to a local level: Join us from 5 – 14 December for the Night Embassy Closing series, featuring artists from the U.K, Spain, China, South Africa, Finland, Russia, Latin America, and Writers on Wax. Each night represents one region, and a full line-up of local legends to rising talent. The full program is now available: Take a look and get your tickets [here](https://campaign.prote.in/t/r-l-jduluykl-l-c/?ref=protein.xyz). ### 10th #### [Sophie Tea: SEND NUDES](https://campaign.prote.in/t/r-l-jduluykl-l-q/?ref=protein.xyz) 'SEND NUDES' is Sophie Tea's new London show. Sophie has transitioned from pour art to nude paintings and it's been an empowering and positive journey. She is exhibiting on the 10th of December from 5pm-9pm and tickets are free! Please RSVP [here](https://campaign.prote.in/t/r-l-jduluykl-l-a/?ref=protein.xyz) if you would like to attend. ### 12th #### [Moonshine & Honey](https://campaign.prote.in/t/r-l-jduluykl-l-f/?ref=protein.xyz) Moonshine and Honey is a project by London based photographer Stephanie Sian Smith about the bridge between mythology and modernity. About humanity’s unique ability to simultaneously create and destroy. And about love. RSVP[ here](mailto:info@stephaniesiansmith.com) is you would like to attend. ### 15th #### [TrĂšs RaschĂ© x Reebok](https://campaign.prote.in/t/r-l-jduluykl-l-z/?ref=protein.xyz) TrĂšs RaschĂ© is back at Protein Studios to present their upcoming collaboration with Reebok! The inclusive unisex brand welcomes all! Please register your attendance [here.](mailto:contact@tresrasche.com) Want your event featured? [Add it here ...](https://campaign.prote.in/t/r-l-jduluykl-l-v/?ref=protein.xyz) Want to hire our space? [Get in touch ...](https://campaign.prote.in/t/r-l-jduluykl-l-e/?ref=protein.xyz) ## [Some recent happenings](https://campaign.prote.in/t/r-l-jduluykl-l-s/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fb1214356-c6dc-4ff0-b63e-e70e691c7e85_533x526-png.jpg) Want to collaborate with our community? [We'd love to hear from you ...](https://campaign.prote.in/t/r-l-jduluykl-l-yk/?ref=protein.xyz) ## [#interesting](https://campaign.prote.in/t/r-l-jduluykl-l-yu/?ref=protein.xyz) A round-up of some of our favourite articles: 1. Should we ditch our [debts?](https://campaign.prote.in/t/r-l-jduluykl-l-jl/?ref=protein.xyz) 2. The patriarchy's to blame[ (surprise)](https://campaign.prote.in/t/r-l-jduluykl-l-jr/?ref=protein.xyz) 3. Recycled plastic isn't the [solution](https://campaign.prote.in/t/r-l-jduluykl-l-jy/?ref=protein.xyz) 4. Let's talk about[ language pollution](https://campaign.prote.in/t/r-l-jduluykl-l-jj/?ref=protein.xyz) 5. Can robots save the [day?](https://campaign.prote.in/t/r-l-jduluykl-l-jt/?ref=protein.xyz) 6. What 2040[ could look like](https://campaign.prote.in/t/r-l-jduluykl-l-ji/?ref=protein.xyz) ### Seetal Solanki on understanding the materials around us URL: https://www.protein.xyz/16-seetal-solanki-on-understanding-238/ Last updated: 2024-06-18T20:51:05.000Z [Seetal Solanki](https://www.instagram.com/seetalsolanki?ref=protein.xyz) is founder of [Ma-tt-er](https://ma-tt-er.org/?ref=protein.xyz), a materials research studio, consultancy and school who are on a mission to expand our understanding and impact of the everyday materials that surround us. This was recorded in our Studios in Shoreditch. ### Valentina Milanova on normalising female reproductive health URL: https://www.protein.xyz/15-valentina-milanova-on-normalising-894/ Last updated: 2024-06-18T20:51:20.000Z For this episode, we chat with [Valentina Milanova](https://www.linkedin.com/in/valentina-milanova-%F0%9F%87%BA%F0%9F%87%A6-13899564?ref=protein.xyz), Founder and CEO of UK based [DAYE](https://yourdaye.com/?ref=protein.xyz) \- A CDB tampon company who are on a mission a normalise the conversation around female reproductive health. Her story is both fascinating and well as impressive, as she's taking on the challenges of setting up physical manufacturing in the UK, the legal ambiguity of a fast changing cannabis market, as well as being a sole female founder. ### Sara Arnold on not buying new clothes URL: https://www.protein.xyz/14-sara-arnold-on-extinction-rebellion-ba2/ Last updated: 2024-06-18T20:51:49.000Z For this episode we chat with Sara Arnold, Founder of [Higher Studio](https://www.higher.studio/?ref=protein.xyz), a couture fashion rental and subscription service based in East London. She is also an active member of [Extinction Rebellion](https://rebellion.earth/?ref=protein.xyz) who are promoting a fashion boycott, urging people not to buy any new clothes for a year. For some context, 100Bn new clothing items are produced each year, which in turn contributes 10% of the total global carbon emissions as well as releasing of a huge amount of microfibres and plastics into the ocean. We hope you enjoy her story... ### Kaave Pour on intertwining art, technology and design at SPACE10 URL: https://www.protein.xyz/13-kaave-pour-on-intertwining-art-624/ Last updated: 2024-06-18T20:53:18.000Z [Kaave Pour](https://www.instagram.com/kaavepour?ref=protein.xyz), managing director of [SPACE10](https://space10.com/?ref=protein.xyz). Intertwining the fields of art, technology and design, SPACE10 works to evolve the human habitat, so that it can adjust to new urban realities. This was recorded in the basement of their workshop in the Meat Packing district in Copenhagen. ### #670 | What does it mean to be truly authentic today? URL: https://www.protein.xyz/670-what-does-it-mean-to-be-truly/ Last updated: 2024-05-14T15:25:36.000Z There’s really no good working definition for *authenticity*. It’s one of those slippery words that can mean just about anything, and as a result, often ends up meaning nothing at all. Rampant overuse (and egregious misuse) has rendered it all but meaningless, and yet we can’t quite seem to quit it. Add a liberal use by politicians, media and brands and what was once a word of great significance has now lost all authenticity. As our next [DIRTY WORD](https://campaign.prote.in/t/r-l-jdddlhjt-l-t/?ref=protein.xyz), we'd love to know [what does it mean to be truly authentic today](https://campaign.prote.in/t/r-l-jdddlhjt-l-d/?ref=protein.xyz)[?](https://campaign.prote.in/t/r-l-jdddlhjt-l-h/?ref=protein.xyz) ## [Stories of Growth](https://campaign.prote.in/t/r-l-jdddlhjt-l-k/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f43f4c75d-5281-4cc1-a34b-a23a342b8b05_534x232-png.jpg) Stories of Growth is our new series of conversations with modern day business leaders who share their stories of growth and the lessons they’ve learned along the way. [Listen now](https://campaign.prote.in/t/r-l-jdddlhjt-l-p/?ref=protein.xyz) on all your favourite platforms. ## [Upcoming events](https://campaign.prote.in/t/r-l-jdddlhjt-l-x/?ref=protein.xyz) ### 1st-30th #### [Protein Studios x They Made This: William Luz](https://campaign.prote.in/t/r-l-jdddlhjt-l-m/?ref=protein.xyz) We've partnered with They Made This to curate our artist residency programme and we're excited to announce the 3rd artist is William Luz. You can see his work upstairs at Protein Studios. ### 1st-3rd #### [Twin Store: Sample Sale](https://campaign.prote.in/t/r-l-jdddlhjt-l-c/?ref=protein.xyz) Twin Store, London's no.1 destination for LA fashion, invites you to their end of season sale. You will also find steals from Les Boys Les Girls, Ragyard, Good News London & Jumper 1234\. **Protein Members get an extra 20% off.** ### 12th-17th #### [Paloma Wool Pop Up](https://campaign.prote.in/t/r-l-jdddlhjt-l-q/?ref=protein.xyz) ÂĄHola amigos! Paloma Wool are continuing their world tour and will be here at Protein Studios this month. We can't wait! ### 18th-21st #### [Digital Fashion: HOT:SECOND](https://campaign.prote.in/t/r-l-jdddlhjt-l-a/?ref=protein.xyz) HOT:SECOND is a world first circular economy concept store trading physical goods for digital experiences. Founder Karinna Nobbs has collaborated with innovation studio Holition and 3D artist Emily Spitzer to allow you to immersively experience digital fashion garments from pioneering brands including The Fabricant, Carlings and Christopher Raeburn. The purpose of the experience is to challenge the notion of clothing ownership and the “currency” of the store is the donation of an unwanted physical garment (the target is to “save” 500 pieces of clothing from landfill during the 4 days). ### 19th #### [NEW NORMAL / CANNABIS Launch](https://campaign.prote.in/t/r-l-jdddlhjt-l-f/?ref=protein.xyz) **\*\*\* Date Change \*\*\*** Our latest report lays out the drivers that have given rise to new consumer behaviours as well as the brands and businesses that are embracing this change. First up is cannabis and CBD, so if you'd like to attend please email: [RSVP@proteinagency.com](http://mailto:RSVP@proteinagency.com/?ref=protein.xyz) Want your event featured? [Add it here ...](https://campaign.prote.in/t/r-l-jdddlhjt-l-z/?ref=protein.xyz) Want to hire our space? [Get in touch ...](https://campaign.prote.in/t/r-l-jdddlhjt-l-v/?ref=protein.xyz) ## [Some recent happenings](https://campaign.prote.in/t/r-l-jdddlhjt-l-e/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f2b01bbbe-002c-40fa-a576-7326239a9c5c_543x530-png.jpg) Want to collaborate with our community? [We'd love to hear from you ...](https://campaign.prote.in/t/r-l-jdddlhjt-l-yh/?ref=protein.xyz) ## [#interesting](https://campaign.prote.in/t/r-l-jdddlhjt-l-yk/?ref=protein.xyz) A round-up of some of our favourite articles: 1. Ditching the therapist for a [dominatrix](https://campaign.prote.in/t/r-l-jdddlhjt-l-yu/?ref=protein.xyz) 2. Do floating tanks [work?](https://campaign.prote.in/t/r-l-jdddlhjt-l-jl/?ref=protein.xyz) 3. Canada + weed one year after [legalisation](https://campaign.prote.in/t/r-l-jdddlhjt-l-jr/?ref=protein.xyz) 4. Dope Girls #7 [pre-order](https://campaign.prote.in/t/r-l-jdddlhjt-l-jy/?ref=protein.xyz) 5. All the old Protein Journals can be found [right here](https://campaign.prote.in/t/r-l-jdddlhjt-l-jj/?ref=protein.xyz) 6. Would you give CBD to [your dog?](https://campaign.prote.in/t/r-l-jdddlhjt-l-jt/?ref=protein.xyz) ### Henrietta Thompson on changing the way we think about the objects we own URL: https://www.protein.xyz/12-henrietta-thompson-on-changing-94f/ Last updated: 2024-06-18T20:54:03.000Z For this episode we spoke with [Henrietta Thompson](https://www.instagram.com/henrietta%5Fthompson%5F?ref=protein.xyz), co-Founder of [Harth](https://www.harth.space/?ref=protein.xyz), a high-end furniture and artwork rental platform that's looking to change the way we think about the objects own. This was recorded in our [Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### Tobias Peggs on the future of farming URL: https://www.protein.xyz/11-tobias-peggs-on-the-future-of-f95/ Last updated: 2024-06-18T20:54:33.000Z For this episode we chat with [Tobias Peggs](https://twitter.com/tobiaspeggs?ref=protein.xyz), CEO of [Square Roots](https://squarerootsgrow.com/?ref=protein.xyz), an urban farming company based in Brooklyn. By pioneering new vertical agriculture technologies, refining the seed-to-sale model and training the next generation of farmers, Tobias is challenging what the future of farming might actually look like. This was recorded in the somewhat noisey Square Roots HQ in Brooklyn. ### Lucy Hardcastle on creating sensual storytelling for a digital age URL: https://www.protein.xyz/10-lucy-hardcastle-on-creating-sensual-d30/ Last updated: 2024-06-18T20:55:20.000Z For this episode we chat with [Lucy Hardcastle](https://www.lucyhardcastle.com/?ref=protein.xyz), an artist who creates sensual storytelling for a digital age. A self-confessed art geek, she's trying to bring more tactile and tangible experiences into our increasingly digital worlds. This was recorded in our [Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### Hayley Louisa Brown from Brick Magazine and doing her own thing URL: https://www.protein.xyz/9-hayley-louisa-brown-from-brick-a27/ Last updated: 2024-06-18T20:55:49.000Z For this episode we chat with Hayley Louisa Brown, Founder of [Brick Magazine](https://brickthemag.com/?ref=protein.xyz), an independent magazine celebrating the new age of hip-hop culture. As a professional photographer, she fell out of love with the world of commercial fashion and piled all her money and love of film photography into doing her own thing. This was recorded in the Lyric Studios in Hammersmith. ### #669 | Welcome to the New Normal ... URL: https://www.protein.xyz/669-welcome-to-the-new-normal-/ Last updated: 2024-05-14T15:25:37.000Z We live in a state of constant unrest - stuck in an endless cycle of fake news and toxic politicians. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, people are making more conscious decisions - looking for emotionally intelligent alternatives to their fast-paced lifestyles. Welcome to the [New Normal](https://campaign.prote.in/t/r-l-jdtyikc-l-t/?ref=protein.xyz). A sign of the times, it lays out the drivers that have given rise to these new behaviours as well as the brands and businesses that are embracing this change. Please [join us](https://campaign.prote.in/t/r-l-jdtyikc-l-d/?ref=protein.xyz) on 29th October at [Protein Studios](https://campaign.prote.in/t/r-l-jdtyikc-l-h/?ref=protein.xyz) for the launch of our New Normal report. If you're not a member and would like to come, you can [sign-up here ...](https://campaign.prote.in/t/r-l-jdtyikc-l-k/?ref=protein.xyz) ## [Stories of Growth](https://campaign.prote.in/t/r-l-jdtyikc-l-u/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f4bb2cdb4-8609-429f-a1cd-33d84a3d88ae_244x433-png.jpg) Stories of Growth is our new series of conversations with modern day business leaders who share their stories of growth and the lessons they’ve learned along the way. [Listen now](https://campaign.prote.in/t/r-l-jdtyikc-l-x/?ref=protein.xyz) on all your favourite platforms. ## [Upcoming events](https://campaign.prote.in/t/r-l-jdtyikc-l-m/?ref=protein.xyz) ### 3rd-5th #### [Goodhood Yard Sale](https://campaign.prote.in/t/r-l-jdtyikc-l-c/?ref=protein.xyz) The world-famous Goodhood Yard Sale is back at Protein Studios. For three days only you can get up to 70% off some of their favourite men’s, women’s and Lifestore brands. Often imitated, but never bettered - this is one Yard Sale you don't want to miss. ### 4th #### [Hummel: The Bedroom Archive](https://campaign.prote.in/t/r-l-jdtyikc-l-q/?ref=protein.xyz) The revered Danish sportswear brand announce the arrival of The Bedroom Archive: an immersive time capsule experience. Guests are invited to step back in time, whilst immersing themselves in the 1970's, 1980's and 1990's. ### 4th #### [The Church of Reggaeton at Night Embassy](https://campaign.prote.in/t/r-l-jdtyikc-l-a/?ref=protein.xyz) Peripheral Intuitions is bringing bass-heavy, shake-it-like-you-mean-it rhythms of reggaeton, trap, and more to NIGHT EMBASSY to mark the start of their residency at the NIGHT EMBASSY. Join them on 4 October for The Church of Reggaeton with Panchita Peligro, Sonora Mulata, Slim Soledad, and more. ### 9th #### [Ellesse x ASOS](https://campaign.prote.in/t/r-l-jdtyikc-l-f/?ref=protein.xyz) To launch the new AW19 Ellesse x ASOS collection, there will be a creative and immersive customisation event at Protein Studios. ### 10th #### [Melissa presents: Sirius Nostalgia](https://campaign.prote.in/t/r-l-jdtyikc-l-z/?ref=protein.xyz) Melissa invites you to the launch of ‘Sirius Nostalgia' a collection of some of Danika Magdelena's favourite photography work from the last five years at the Melissa Galeria in Covent Garden. Come-by for an evening of drinks and a DJ set by Bwayla Newton. ### 12th-13th #### [The Retro Playground](https://campaign.prote.in/t/r-l-jdtyikc-l-v/?ref=protein.xyz) Halseyy Parkk presents The Retro Playground, an interactive retail experience that puts you in a vintage wonderland, inspired by the influence of Skateboarding in Streetwear fashion. Come hang out and shop rare vintage pieces from Halseyy Parkk's Brooklyn showroom, featuring legacy brands like Nike, Tommy Hilfiger, Starter Official, Guess and much much more. Get 10% off the ticket if you RVSP. ### 15th #### [Members Meet-up (London)](https://campaign.prote.in/t/r-l-jdtyikc-l-e/?ref=protein.xyz) Thought it would be a nice idea to start a semi-regular get together to put some faces to names and also share some of our upcoming plans for Protein. Please RSVP, so we can make sure we have enough drinks and snacks! ### 19th #### [Trope City Edition](https://campaign.prote.in/t/r-l-jdtyikc-l-s/?ref=protein.xyz) Meet the photographers and publishers of Trope as they exhibit the work of 14 new and emerging photographers from around the world. Featured prints will be on display from Trope City Edition: London and from three London-based photographers in the Emerging Photographers Series – Lucy Hamidzadeh: Unfinished Stories, Ope Odueyungbo: Parallel Lines, and Ron Timehin: London Fog. ### 22nd #### [CRIB presents Girls 2.0](https://campaign.prote.in/t/r-l-jdtyikc-l-g/?ref=protein.xyz) CRIB presents Girls 2.0: a celebration of women in the creative industry. 10 films, 40 amazing ladies and now a one night only exhibition full of conversation, performance and artwork. ### 24th #### [An introduction to Rules of Growth](https://campaign.prote.in/t/r-l-jdtyikc-l-w/?ref=protein.xyz) Rules of Growth is a simple framework to help any brand or business stay relevant and grow, regardless of company size, stage or sector. Presented by William Rowe, this evening introduction provides useful business tips, relevant brand case studies and personal anecdotes from running Protein. ### 29th #### [New Normal Launch](https://campaign.prote.in/t/r-l-jdtyikc-l-yd/?ref=protein.xyz) The New Normal is a sign of the times. Our latest report lays out the drivers that have given rise to new consumer behaviours as well as the brands and businesses that are embracing this change. Want your event featured? [Add it here ...](https://campaign.prote.in/t/r-l-jdtyikc-l-yk/?ref=protein.xyz) Want to hire our space? [Get in touch ...](https://campaign.prote.in/t/r-l-jdtyikc-l-yu/?ref=protein.xyz) ## [Some recent projects](https://campaign.prote.in/t/r-l-jdtyikc-l-jl/?ref=protein.xyz) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fdb66489a-87e0-4b40-841e-1cec7419675d_480x480-png.jpg) Want to collaborate with our community? [We'd love to hear from you ...](https://campaign.prote.in/t/r-l-jdtyikc-l-ji/?ref=protein.xyz) ## [#interesting](https://campaign.prote.in/t/r-l-jdtyikc-l-jd/?ref=protein.xyz) This month we take a look at the world of cannabis and CBD: 1. Is CBD a [scam?](https://campaign.prote.in/t/r-l-jdtyikc-l-jh/?ref=protein.xyz) 2. What I wouldn't do for a [good night's sleep](https://campaign.prote.in/t/r-l-jdtyikc-l-jk/?ref=protein.xyz) 3. Would you drink [marijuana beer?](https://campaign.prote.in/t/r-l-jdtyikc-l-ju/?ref=protein.xyz) 4. What the UAW + GM strikes [are really about](https://campaign.prote.in/t/r-l-jdtyikc-l-tl/?ref=protein.xyz) 5. Cannabis tampons are fighting [period pain](https://campaign.prote.in/t/r-l-jdtyikc-l-ty/?ref=protein.xyz) 6. How to market [legal cannabis](https://campaign.prote.in/t/r-l-jdtyikc-l-tj/?ref=protein.xyz) 7. The rise of alt-drinks in a [sober curious world](https://campaign.prote.in/t/r-l-jdtyikc-l-tt/?ref=protein.xyz) ### Gabby Edlin on her dream for Bloody Good Period to not be needed URL: https://www.protein.xyz/8-gabby-edlin-on-her-dream-for-bloody-ecc/ Last updated: 2024-06-18T20:56:27.000Z For this episode, we chat with Gabby Edlin, Founder and CEO of [Bloody Good Period](https://www.bloodygoodperiod.com/?ref=protein.xyz), a London based charity seeking to provide menstrual supplies to people who can't afford them. Her story started by facing the stigma head on and will hopefully conclude with her organisation not being needed... when I'm sure she'll go back to being stand-up comedian. It was a fascinating discussion and I was surprised and delighted to be the first man to interview her about it. This was recorded in our [Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### Jules Ehrhardt on how the agency model is broken URL: https://www.protein.xyz/7-jules-ehrhardt-on-how-the-agency-1b4/ Last updated: 2024-06-18T20:56:47.000Z For this episode, we chat with Jules Ehrhardt, Founder at the [FKTRY](https://www.fktry.com/?ref=protein.xyz), a creative capital studio who believe the traditional agency models are broken and his [State of the Digital Nation](https://medium.com/swlh/state-of-the-digital-nation-2020-venture-road-22de4377836?ref=protein.xyz) is a must read for anyone who works in creative, media or technology. This was recorded in our old [Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Brooklyn. ### Danielle Pender on creating Riposte URL: https://www.protein.xyz/6-danielle-pender-on-moving-from-38c/ Last updated: 2024-06-18T20:58:16.000Z For this episode we chat to [Danielle Pender](https://www.daniellepender.com/?ref=protein.xyz), Founder and Editor in Chief of [Riposte](http://www.ripostemagazine.com/?ref=protein.xyz), a smart magazine for women. Her story from a sleepy Newcastle suburb to becoming one of the leading lights in the independent publishing scene is a fascinating one. This was recorded in our [Studios](https://www.proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### Sam Conniff Allende on helping businesses find their true purpose URL: https://www.protein.xyz/5-sam-conniff-allende-on-helping-651/ Last updated: 2024-06-18T20:59:05.000Z For this episode we chat to Sam Conniff Allende, author of [Be More Pirate](https://www.bemorepirate.com/?ref=protein.xyz) and Co-Founder of [Livity](https://livity.co.uk/?ref=protein.xyz) and [Don't Panic](https://www.dontpaniclondon.com/?ref=protein.xyz). He's on a mission for all businesses to find their true purpose and to get everyone else talking like a pirate in the meantime. This was recorded in our [Studios](http://proteinstudios.com/?ref=protein.xyz) in Shoreditch. ### #668 | We're back ... new app, new podcast and new projects URL: https://www.protein.xyz/668-were-back-new-app-new-podcast/ Last updated: 2024-05-14T15:25:38.000Z Hello, how have you been? We're firing up the Supplement again because we've launched a [new platform](https://campaign.prote.in/t/r-l-jdzbkl-l-d/?ref=protein.xyz) which brings our global community together in one place. Members can read all our latest research, get discounts on [our workspace](https://campaign.prote.in/t/r-l-jdzbkl-l-h/?ref=protein.xyz), collaborate on [client projects](https://campaign.prote.in/t/r-l-jdzbkl-l-k/?ref=protein.xyz), access events and meet likeminded humans. Membership is free, but you will need to answer [these three questions ...](https://campaign.prote.in/t/r-l-jdzbkl-l-u/?ref=protein.xyz) This month we’re obsessing about progress, getting things done and moving things forward. So, whether you’re a founder, co-worker, side hustler or freelance folk, you should find something here to help you grow. ## Stories of Growth ![Liv Little](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f4211c056-f846-4d6c-a3f9-d5e059059e1f_244x366-png.jpg) Stories of Growth is our new series of conversations with modern day business leaders who share their stories of growth and the lessons they’ve learned along the way. We’ll be releasing four episodes every month in all your [favourite places](https://campaign.prote.in/t/r-l-jdzbkl-l-x/?ref=protein.xyz). ## Upcoming events ### 6th #### [Groundtruth at Protein Studios](https://campaign.prote.in/t/r-l-jdzbkl-l-m/?ref=protein.xyz) Groundtruth’s bags are created using their own unique polymer derived from plastic taken from the ocean, cementing their commitment to ethical and sustainable practices within the fashion industry. They're doing a week long pop-up shop at Protein Studios, in Shoreditch. ### 6th #### [HTRK & Anika Live at Fold](https://campaign.prote.in/t/r-l-jdzbkl-l-c/?ref=protein.xyz) HTRK (fka Hate Rock Trio, first UK performance in over five years) anika. DJ: Pandora's Jukebox aka Yasmina Dexter, Ossia, Trevor Jackson. ### 17th #### [Bao Bao Issey Miyake at Protein Studios](https://campaign.prote.in/t/r-l-jdzbkl-l-q/?ref=protein.xyz) Issey Miyake presents BAO BAO VOICE for London Design Festival. An interactive event that displays the unique design and aesthetic of the brand’s iconic bags in an immersive experience. ### 17th #### [Arcade Collection at 7 Club Row](https://campaign.prote.in/t/r-l-jdzbkl-l-a/?ref=protein.xyz) Arcade Collection: a collection of unique and limited-edition design objects, created by leading artists and designers, commissioned by Relay at part London Design Festival. ### 26th #### [Everpress 50/50 at Protein Studios](https://campaign.prote.in/t/r-l-jdzbkl-l-f/?ref=protein.xyz) Everpress return to Protein Studios for their second 50/50 project - 50 limited-edition T-shirts have been designed by 50 leading artists in response to the theme of VISIBILITY including Jean Julien, Vivek Vadoliya, Hanger Inc, Jai Paul, BBZ and gal-dem, all to encourage discussion and raise crucial funds for Justice4Grenfel. Want your event featured? [Add it here ...](https://campaign.prote.in/t/r-l-jdzbkl-l-z/?ref=protein.xyz) Want to hire our space? [Get in touch ...](https://campaign.prote.in/t/r-l-jdzbkl-l-v/?ref=protein.xyz) ## Some recent Agency projects ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f914b60c6-f913-4c2b-b90b-d0097928958e_293x290-png.jpg) Want to collaborate with our community? [We'd love to hear from you ...](https://campaign.prote.in/t/r-l-jdzbkl-l-yd/?ref=protein.xyz) ## And finally, a few of our most read posts ... 1. What's the one thing [you're obessing about?](https://campaign.prote.in/t/r-l-jdzbkl-l-yh/?ref=protein.xyz) 2. Could human engagement [be the new luxury?](https://campaign.prote.in/t/r-l-jdzbkl-l-yk/?ref=protein.xyz) 3. How the intern economy is defining [the future of work?](https://campaign.prote.in/t/r-l-jdzbkl-l-yu/?ref=protein.xyz) 4. Should we get paid for [our personal data?](https://campaign.prote.in/t/r-l-jdzbkl-l-jl/?ref=protein.xyz) 5. Imagine accidentally calling [your dad Alexa](https://campaign.prote.in/t/r-l-jdzbkl-l-jr/?ref=protein.xyz) ... 6. Did you know streaming a [30min podcast](https://campaign.prote.in/t/r-l-jdzbkl-l-jy/?ref=protein.xyz) uses 1,160kg of CO2? 7. You've heard of IQ and EQ, but [what about AQ?](https://campaign.prote.in/t/r-l-jdzbkl-l-jj/?ref=protein.xyz) ### Liv Little on starting up Gal-Dem URL: https://www.protein.xyz/4-liv-little-on-starting-up-gal-dem-71e/ Last updated: 2024-06-18T20:59:46.000Z For this episode we chat with Liv Little, editor and Founder of [Gal-Dem](http://gal-dem.com/?ref=protein.xyz), a magazine written by women of colour and non-binary people of colour. She recently won LGBTQ+ broadcaster and journalist of the year and is a leading light within the creative community. This was recorded in our [Studios](proteinstudios.com) in Shoreditch. ### Pip Jamieson on creating the "Linkedin for creatives" URL: https://www.protein.xyz/2-pip-jamieson-on-creating-the-linkedin-54f/ Last updated: 2024-06-18T21:00:22.000Z For this episode, we chat to Pip Jamieson, founder and CEO of [The Dots](https://the-dots.com/?ref=protein.xyz), a digital platform which been described as 'the Linkedin for creatives'. Her mission is to connect people via projects they've worked on rather than who they know. She and her team are based in [Protein Studios ](proteinstudios.com)Shoreditch, which is where this was recorded. ### Mark de Lange on building Ace & Tate URL: https://www.protein.xyz/1-mark-de-lange-on-his-non-traditional-0f1/ Last updated: 2024-06-18T21:00:52.000Z For this episode we speak with Mark de Lange, Founder and CEO of [Ace & Tate](https://www.aceandtate.com/?ref=protein.xyz), an eyewear company based in Amsterdam and rapidly growing around the world. We’ve worked with Mark and his team over the last few years and I’ve always loved their beautiful products and non-traditional approach. This was recorded in our [Studios](https://anchor.fm/dashboard/episode/e2bjuc/metadata/www.proteinstudios.com?ref=protein.xyz) in London. ### The Friendship Report URL: https://www.protein.xyz/the-friendship-report/ Last updated: 2024-07-10T10:24:13.000Z In partnership with [Snapchat](https://www.snapchat.com/?ref=protein.xyz), we spoke to 10,000 nationally representative people aged 13-75 in Australia, France, Germany, India, Malaysia, Saudi Arabia, the UAE, the UK, and the US, broken down into the four main generation groups. We asked them questions about friendship including how many friends they have, how and where they meet their circle of friends, what qualities they look for in a best friend, what topics they do and don’t talk about with their friends, how they communicate with each other, how they resolve fights, and what they want to change about their friendships. Ten experts on friendship from around the world helped our team to contextualize the data, giving reasons for the findings we unearthed and explained the differences and similarities between generations and cultures. _This post is for subscribers on the TEAM tier only._ ### DIRTY WORDS #1 - EXCLUSIVITY URL: https://www.protein.xyz/dirty-words-1-exclusivity/ Last updated: 2024-07-10T10:24:36.000Z ## We want to look at keywords that stand out in the industry around products, brands, and media and unpack the disconnect in meaning between individuals and companies. We think of these as ‘dirty words’, whose original meaning has been modified by cultural shifts. As the concept behind a ‘dirty word’ proliferates, it gathers cultural baggage and becomes increasingly narrow in definition. The intention is not to reach an objective definition of each ‘dirty word’ but to explore concepts and (hopefully) build a foundation for discussion. Issue 1 looks at ‘Exclusivity’, a concept that has permeated every aspect of contemporary consumer culture and has become synonymous with hype, engagement, and business models. We want to understand what does ‘Exclusivity’ mean in a time where every product is a limited edition, every interaction is ephemeral and every event is VIP? _This post is for subscribers on the TEAM tier only._ ### Subverting Retail URL: https://www.protein.xyz/subverting-retail/ Last updated: 2024-07-10T10:24:48.000Z “It’s not the strongest or most intelligent that survives, but the one most adaptable to change.” - *Charles Darwin* It’s easy to point a finger at Amazon and the explosion of online commerce as the culprit behind this apparent armageddon. But the truth is, it’s a classic case of Retail Darwinism that’s been driven by a seismic shift in human behaviour that’s been enabled by new technology. The simple fact is that those who fail to understand these new mindsets and evolve to fit these new paradigms will fail. Subverting Retail - the first report from our New Neighbourhoods manifesto - reveals that we are in fact entering a brave new world that requires local councils, property developers and retailers to work together to save our high streets. _This post is for subscribers on the TEAM tier only._ ### #667 | Protein Block Party 2017, How Brands are Subverting Taste and Polly Nor: Illustrating Demons and Dark Days URL: https://www.protein.xyz/667-protein-block-party-2017-how/ Last updated: 2024-05-14T15:25:39.000Z ![2742d653 8df0 4704 b431 1e1fa534215f](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f936c1098-edb8-47b8-bfae-afdbf340dd38_920x550-jpeg.jpg) [Protein Block Party 2017](http://campaign.prote.in/t/r-l-jlttdhjy-l-j/?ref=protein.xyz) On the 30th of September our street party to end all street parties is back. [Read More](http://campaign.prote.in/t/r-l-jlttdhjy-l-t/?ref=protein.xyz) ![Medium 98338cc7 f47d 4ac3 9ae7 17aa1ac1d945](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f6318b7c6-1337-46bc-85dc-9f3b2133c352_401x500-jpeg.jpg) [Testing the Limits: How Brands Are Subverting Taste](http://campaign.prote.in/t/r-l-jlttdhjy-l-d/?ref=protein.xyz)How brands communicate is often determined by what’s tasteful. But today a new visual trend is emerging, one that places importance not on what’s deemed acceptable but on a subversion of that.[Read More](http://campaign.prote.in/t/r-l-jlttdhjy-l-h/?ref=protein.xyz) ![Medium b742a1fb db29 48ad b83c 210c0ad03549](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fbc3b590c-fb10-49fa-af95-a889e41373fa_500x291-jpeg.jpg) [Polly Nor: Illustrations of Demons and Dark Days](http://campaign.prote.in/t/r-l-jlttdhjy-l-u/?ref=protein.xyz)We speak to the London-based artist ahead of her new exhibition at Protein Studios to talk self-acceptance, dry interview questions and brands co-opting women's issues[Read More](http://campaign.prote.in/t/r-l-jlttdhjy-l-o/?ref=protein.xyz) ![Medium 75d2b351 b901 4fd5 9d58 3fb3f579ce15](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2ff6f6d06e-7e69-48e1-9194-82f17be45337_500x280-jpeg.jpg) [Rahul Jain: Capturing Beauty In the Harshest of Environments](http://campaign.prote.in/t/r-l-jlttdhjy-l-n/?ref=protein.xyz)We speak with the director about his award-winning film, Machines, which is examining fast fashion through a new lens[Read More](http://campaign.prote.in/t/r-l-jlttdhjy-l-p/?ref=protein.xyz) ![Medium 781b5dee a446 481a 8efe dc89dbb1e63b](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f8b109cc8-416d-4811-9400-791ba17c0913_500x333-jpeg.jpg) [Inclusivity Through the Art of Voguing](http://campaign.prote.in/t/r-l-jlttdhjy-l-m/?ref=protein.xyz)We met with vogue dancer Jay Jay Revlon to find out how he's using his craft to break down boundaries and revitalise London's ballroom scene[Read More](http://campaign.prote.in/t/r-l-jlttdhjy-l-c/?ref=protein.xyz) ### #666 | Niijournal II and Circadian Rhythms of the future URL: https://www.protein.xyz/666-niijournal-ii-and-circadian-rhythms/ Last updated: 2024-05-14T15:25:40.000Z [Niijournal II: An Exhibition By Campbell Addy](http://campaign.prote.in/t/r-l-jlyhlle-l-j/?ref=protein.xyz) Between 29-30 July, celebrated photographer Campbell Addy will take over Protein Studios to launch the second edition of Niijournal with an immersive exhibition as part of our Protein Presents series [Read More](http://campaign.prote.in/t/r-l-jlyhlle-l-t/?ref=protein.xyz) ![Medium 18995fb6 87a8 44a5 b1dd 9f758c38f9d2](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f950de120-a528-4bdd-80d1-fd6963fd01dc_500x333-jpeg.jpg) [Circadian Rhythms: A Blueprint For the Future?](http://campaign.prote.in/t/r-l-jlyhlle-l-d/?ref=protein.xyz)Circadian Rhythms went from a radio show on NTS to a cooperative concept label encompassing art, fashion, music and philosophy. We met with its founder, Luke Blackwax, to find out how his project is paving the way for change[Read More](http://campaign.prote.in/t/r-l-jlyhlle-l-h/?ref=protein.xyz) ![Medium 2ca3a65d d475 4a02 8c38 d7222eab81c0](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f7c559ade-28cb-4859-90ab-1d00cf20f090_500x333-jpeg.jpg) [Welcome to The Earth Issue](http://campaign.prote.in/t/r-l-jlyhlle-l-u/?ref=protein.xyz)The Earth Issue is a collective of artists using creativity to drive environmental activism. We spoke with founder Elena Cremona to get the full story ahead of their new exhibition opening this week in London[Read More](http://campaign.prote.in/t/r-l-jlyhlle-l-o/?ref=protein.xyz) [Byronesque is Sticking Two Fingers Up To Fashion Norms](http://campaign.prote.in/t/r-l-jlyhlle-l-n/?ref=protein.xyz)Contemporary vintage brand Byronesque is currently in the throes of its #FashionPorn pop-up at Opening Ceremony in NYC. We spoke with co-founder Gill Linton to hear how she, along with business partner Justin Westover, is shaking up the world of pre-loved fashion[Read More](http://campaign.prote.in/t/r-l-jlyhlle-l-p/?ref=protein.xyz)[Refugee Homes Built From Plastic Bottles](http://campaign.prote.in/t/r-l-jlyhlle-l-m/?ref=protein.xyz)These circular houses in Algeria's desert refugee camps are made from sand-filled bottles[Read More](http://campaign.prote.in/t/r-l-jlyhlle-l-c/?ref=protein.xyz) ### Youth Report URL: https://www.protein.xyz/youth-report/ Last updated: 2026-06-05T10:34:02.000Z Born *woke* – informed, inquisitive and self-educating with a heightened awareness of race, gender and politics – they’re coming-of-age faster than any generation before them. Intuitively cynical of big brands, global media and the establishment, they're searching out the authentic as well as fetishising the fake; pursuing personal progression and communal creativity on one side, whilst subverting reality and tearing down social constructs on the other. All this brings a potent mix of scepticism and optimism to the way they interact with each other and the world around them. This report takes a closer look at some of these attitudes and behaviours and what it means for the brands trying to navigate them. Enjoy the ride. _This post is for paying subscribers only._ ### #665 | Worldwide Fm, Pride London and Debbie Harry is Fighting to Save the Bees URL: https://www.protein.xyz/665-worldwide-fm-pride-london-and/ Last updated: 2024-05-14T15:25:42.000Z [Worldwide FM: From Local to Global](http://campaign.prote.in/t/r-l-jllhtdul-l-j/?ref=protein.xyz) Set up by world-renowned DJ and music aficionado Gilles Peterson, Worldwide FM is the North London radio station making a home for international sounds. We met with Peterson to find out what makes his music hub so special [Read More](http://campaign.prote.in/t/r-l-jllhtdul-l-t/?ref=protein.xyz) ![Medium f27408ec 8b92 40ea b5bb 5168bb4769d7](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f4c4d9b51-ff29-42ea-a285-950fe8dbe9f3_500x334-jpeg.jpg) [Debbie Harry is Here For the Bees](http://campaign.prote.in/t/r-l-jllhtdul-l-d/?ref=protein.xyz)Blondie has set up the BEE Connected Campaign to help save the planet's pollinators from extinction[Read More](http://campaign.prote.in/t/r-l-jllhtdul-l-h/?ref=protein.xyz) ![Medium ae000513 5af7 4398 80b0 a7b54dba8dc5](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f0c80a1ff-032b-48e6-a94c-b31843e19f66_500x333-jpeg.jpg) [Kenzo's Cast of All-Asian Models Matters. Here's why](http://campaign.prote.in/t/r-l-jllhtdul-l-u/?ref=protein.xyz)The French-Japanese fashion house paid homage to its roots while addressing fashion's lack of diversity[Read More](http://campaign.prote.in/t/r-l-jllhtdul-l-o/?ref=protein.xyz) ![Medium d52c625e 6fc2 4759 b55d 149cfb08aeb3](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fab07bf3d-8ece-4ea5-a60d-03c54369fff8_500x373-jpeg.jpg) [Meet Binky: The App That Does Nothing](http://campaign.prote.in/t/r-l-jllhtdul-l-n/?ref=protein.xyz)Binky is the new app designed to highlight just how meaningless social media is[Read More](http://campaign.prote.in/t/r-l-jllhtdul-l-p/?ref=protein.xyz) ![Medium f8760776 00cf 4852 8d29 3c70efb742e1](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f08a0266f-91b8-4c36-b358-67b964d741f9_500x281-jpeg.jpg) [This Year's Pride is All About... Straight People?](http://campaign.prote.in/t/r-l-jllhtdul-l-m/?ref=protein.xyz)Pride London has been forced to pull a series of posters focusing on straight perspectives of gay pride[Read More](http://campaign.prote.in/t/r-l-jllhtdul-l-c/?ref=protein.xyz) The best from around the web ![Medium 4ddc6ebd b57c 4824 a46c 4bd7069a1961](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f5846cfec-0c22-4cd3-939d-1501a0f6b057_500x320-png.jpg) [In the Amazon Era: Debating The Store of The Future](http://campaign.prote.in/t/r-l-jllhtdul-l-a/?ref=protein.xyz) At a time where brick-and-mortar stores are struggling to define their offering, e-commerce platform Amazon is making the move into the physical space, encouraging brands to streamline their services in order to bridge the gap between digital activations and IRL stores. Gathered via glossy.co ![Medium 1b4d6659 749b 4014 a4f2 01c7051e1821](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f3f8e880f-c9d7-4568-9bdb-24ea0af253bd_500x333-jpeg.jpg) [Is There Any Point to Sustainable Fashion?](http://campaign.prote.in/t/r-l-jllhtdul-l-z/?ref=protein.xyz) Does sustainable fashion really have a chance of diverting the industry from its ecologically destructive trajectory? Gathered via highsnobiety.com ![Medium d8eeeedc f12f 4c6f ab60 af8760a8454a](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f017f5b2f-e987-4f1d-9065-fa8f4b8c4f68_500x300-jpeg.jpg) [How Pop Music Built Liberal Britain](http://campaign.prote.in/t/r-l-jllhtdul-l-e/?ref=protein.xyz) Pop music defined by non-conservative ideas continues to be at the centre of our everyday experience Gathered via theguardian.com ![Medium 06837788 4a57 4d3b b867 914bd084167c](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f117600e8-7648-4c13-b797-8d2414ac298a_500x280-jpeg.jpg) [What Does China's Social Media Crackdown Mean for Fashion?](http://campaign.prote.in/t/r-l-jllhtdul-l-g/?ref=protein.xyz) The country's new cyber-security law is already affecting huge fashion publications Gathered via businessoffashion.com ### #664 | OXOSI, Anish Kapoor and Raury Protests URL: https://www.protein.xyz/664-oxosi-anish-kapoor-and-raury/ Last updated: 2024-05-14T15:25:44.000Z [OXOSI is Giving African Creatives the Space They Deserve](http://campaign.prote.in/t/r-l-jllrjuld-l-j/?ref=protein.xyz) The multifaceted platform is celebrating African creativity in the most exciting ways possible from its base in NYC. We spoke with founders Kolade Adeyemo and Akin Adebowale to peel back the layers and learn more [Read More](http://campaign.prote.in/t/r-l-jllrjuld-l-t/?ref=protein.xyz) ![Medium 111fae94 2081 4604 8b1e a933c5607657](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f1d35df50-a4ca-4735-919b-1226013c9591_500x353-jpeg.jpg) [Raury Protests D&G at the Brand's Own Runway Show](http://campaign.prote.in/t/r-l-jllrjuld-l-d/?ref=protein.xyz)The American singer staged a protest against the fashion house by writing ‘PROTEST D&G’ and ‘GIVE ME FREEDOM’ on his body[Read More](http://campaign.prote.in/t/r-l-jllrjuld-l-h/?ref=protein.xyz) ![Medium 64e45b85 c761 4718 91fd 3bae8743ea76](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2fd8667dc2-bf17-4e66-bb22-b892625bff99_500x334-jpeg.jpg) [Anish Kapoor Addresses Exile in His Latest Exhibiton](http://campaign.prote.in/t/r-l-jllrjuld-l-u/?ref=protein.xyz)Kapoor has used 100 tonnes of red-dyed earth for his ‘Destierro’ exhibition taking place in Argentina[Read More](http://campaign.prote.in/t/r-l-jllrjuld-l-o/?ref=protein.xyz) ![Medium 8559497a 5f75 40a1 a55b 91a126c2bcdc](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f0de0bc83-123b-4738-9a9e-71ba18123681_500x333-jpeg.jpg) [These Sewage Water Popsicles Are Not For Human Consumption](http://campaign.prote.in/t/r-l-jllrjuld-l-n/?ref=protein.xyz)A group of students from the National Taiwan University of Arts have created 100 faux popsicles to raise awareness of the water pollution crisis[Read More](http://campaign.prote.in/t/r-l-jllrjuld-l-p/?ref=protein.xyz) ![Medium 0026024a eb28 4e27 8b6d f90e9c785f3c](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f53af695f-aec9-45a3-8afa-1abb61c31659_500x333-jpeg.jpg) [Virgil Abloh Teams up With Jenny Holzer For a Politically Charged Show](http://campaign.prote.in/t/r-l-jllrjuld-l-m/?ref=protein.xyz)The Off-White designer's Pitti Uomo presentation was an immersive experience inspired by the plight of refugees[Read More](http://campaign.prote.in/t/r-l-jllrjuld-l-c/?ref=protein.xyz) The best from around the web ![Medium f582e055 4bf6 4f0f b864 04be2d8eb767](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2ff4568e7c-3c0f-44ad-bd03-9b2eacb3bbe7_500x400-jpeg.jpg) [The Size of Our Failure: NOAH's Plastic Free Week](http://campaign.prote.in/t/r-l-jllrjuld-l-a/?ref=protein.xyz) The brand went plastic-free for seven days. Here's what happened Gathered via noahny.com ![Medium 8a26978b 7000 4e70 95ec 384911676e91](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2ffa134e12-793b-452d-8d19-72b6e3f6edf4_500x301-jpeg.jpg) [Fighting Brands Online is More Urgent and Effective Than Ever](http://campaign.prote.in/t/r-l-jllrjuld-l-z/?ref=protein.xyz) Online campaigns against brands have become one of the most powerful forces in business Gathered via nytimes.com ![Medium 4004fd4d a5c3 4d70 b5a3 079f94a35699](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f0d5f0139-bda6-4ae0-8740-80572c835100_500x281-jpeg.jpg) [The Press are to Blame for Radicalising White Terrorists](http://campaign.prote.in/t/r-l-jllrjuld-l-e/?ref=protein.xyz) Far-right hate rhetoric is often disseminated by national newspapers to devastating effect Gathered via dazeddigital.com ![Medium 27104b9f 4b2c 4d52 9d1e fe89bc89b57f](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f4b95c7d5-c10a-4e77-bab8-aa91debfbaa9_500x280-jpeg.jpg) [One Belt One Road: China's Biggest Fashion Opportunity Yet?](http://campaign.prote.in/t/r-l-jllrjuld-l-g/?ref=protein.xyz) The China-led project aims to become an interconnected network of ports, roads, railways, air routes and even resource pipelines, ultimately connecting Asia with Europe and East Africa Gathered via businessoffashion.com ### #663 | Bianca Saunders, Campbell Addy and Three Millenia of Fashion URL: https://www.protein.xyz/663-bianca-saunders-campbell-addy/ Last updated: 2024-05-14T15:25:47.000Z [Bianca Saunders and the Personality of Politics](http://campaign.prote.in/t/r-l-yuuivtt-l-j/?ref=protein.xyz) Bianca Saunders is the exciting menswear designer creating her own versions of Britishness and black masculinity. We spoke with her ahead of the showcase of her new collection to find out more [Read More](http://campaign.prote.in/t/r-l-yuuivtt-l-t/?ref=protein.xyz) ![Medium a828f488 bd67 4d2f b52e c94591662a28](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2ffea9f48e-7550-4f14-9a95-ee060da53d77_500x291-png.jpg) [Google Has Digitised Three Millenia of Fashion for Your Viewing Pleasure](http://campaign.prote.in/t/r-l-yuuivtt-l-d/?ref=protein.xyz)The ‘We Wear Culture’ project is an endless rabbit warren of fashion history[Read More](http://campaign.prote.in/t/r-l-yuuivtt-l-h/?ref=protein.xyz) ![Medium d9bc0825 010c 43d9 87dd 6d067b441e7c](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f482adf02-112d-4183-8e77-daefc23bd53c_500x281-jpeg.jpg) [Apple's Latest Ad is a Love Letter to the Planet](http://campaign.prote.in/t/r-l-yuuivtt-l-u/?ref=protein.xyz)The world's largest tech company reminds us that this is the only home we have in its timely new ad[Read More](http://campaign.prote.in/t/r-l-yuuivtt-l-o/?ref=protein.xyz) ![Medium 69ecfd51 4e3d 4a5d 9328 d4943d7959ea](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f15ac2370-8f57-4054-a62a-ca63522e77ea_500x333-jpeg.jpg) [This New VR Tour Lets You Walk a Mile in a Refugee's Shoes](http://campaign.prote.in/t/r-l-yuuivtt-l-n/?ref=protein.xyz)Lauded director Alejandro GonzĂĄlez Iñårritu has created the VR experience to shed some light on the lives of Mexican and Central American migrants and refugees[Read More](http://campaign.prote.in/t/r-l-yuuivtt-l-p/?ref=protein.xyz) ![Medium 6de1e322 86f1 4dba 94ec e63a379c7deb](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f650741ee-e59d-43a7-ab06-25488a202e32_407x500-jpeg.jpg) [Campbell Addy has Teamed up With Getty Images to Diversify Stock Photos](http://campaign.prote.in/t/r-l-yuuivtt-l-m/?ref=protein.xyz)The celebrated photographer has created 42 images that challenge the one-size-fits-all world of stock photography[Read More](http://campaign.prote.in/t/r-l-yuuivtt-l-c/?ref=protein.xyz) The best from around the web ![Medium 1c4cbb2e b25a 4a5a 91d3 d94b84b32143](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f1475d61b-f4d1-4bca-85d1-d12fa8fcdf1a_500x281-jpeg.jpg) [What is Silicon Valley's Problem With Women?](http://campaign.prote.in/t/r-l-yuuivtt-l-a/?ref=protein.xyz) Reports of harassment and prejudice are raising questions around the tech industry Gathered via wired.co.uk ![Medium a04cc9ec d4fe 4c73 8e28 af341c2524dc](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f53f496fc-7a80-451c-b07a-5e31ca80a61f_500x274-jpeg.jpg) [How Brands Can Turn Their Vision of the Modern Dad Into a Reality](http://campaign.prote.in/t/r-l-yuuivtt-l-z/?ref=protein.xyz) Time to rethink the way we represent men Gathered via adweek.com ![Medium 10b2da47 8724 4b8d aa51 16d12ece85dc](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2f85f59364-3084-4a77-800a-763f8781432c_500x280-jpeg.jpg) [Bring Back the Burberry Check](http://campaign.prote.in/t/r-l-yuuivtt-l-e/?ref=protein.xyz) Burberry should capitalise on its collaboration with Gosha Rubchinskiy to revamp the brand Gathered via businessoffashion.com ![Medium fe9c8a7d 0922 4636 8c4b 8ef056c49657](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/05/https-3a-2f-2fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984-s3-amazonaws-com-2fpublic-2fimages-2ffbca2f8e-6d05-4288-a282-84ed3e4f3a60_500x466-jpeg.jpg) [Why ‘Radical Body Love’ is Thriving on Instagram](http://campaign.prote.in/t/r-l-yuuivtt-l-g/?ref=protein.xyz) The body-positive movement is creating a digital space where people can find affirmation for their appearance Gathered via nytimes.com ### New Spirituality Report URL: https://www.protein.xyz/new-spirituality-report/ Last updated: 2024-07-10T10:26:37.000Z But a multitude of contributing factors have recently led early adopters to shift their time and money towards a subject of a less tangible nature: *spirituality*. Though applying consumer behaviour to matters of spirituality may seem like a contradiction in terms, plenty of brands, experiences and attitudes are proving otherwise. For too long we’ve been coerced into valuing convenience and technology above all else, with the persuasion that streamlining our lives is the ultimate progression of modern living. While the short term gains are evident, in the long run these self-improvements have begun to feel empty. And the traditional markers of identity that we once knew have been gradually eroding. Gender, nationality, religion and age are shifting from rigid labels that define who we are to much more fluid, blurred concepts. As these traditional forms of identification begin to fade, consumers are searching for new modes of guidance. With a majority 35% of our Audience understanding spirituality as being about “something beyond myself”, our Audience are beginning to look harder, further and deeper in order to reestablish their sense of self and purpose. Hard work, community and something to believe in have all been key tenets of any society, and despite all of our technological advancements - or perhaps because of them - they are as important now as they ever have been. Welcome to The New Spirituality. _This post is for subscribers on the TEAM tier only._ ### Protein Audience Survey 2016 URL: https://www.protein.xyz/protein-audience-survey-2016-2/ Last updated: 2024-07-10T10:27:00.000Z Hello there, it’s that time again. Now in its 6th year, our annual Audience Reports are designed to help you understand what’s going on inside the mind of the global early adopter. We’ve been studying these guys since 1997, as they’re the ones who define what the masses will buy, and so are without doubt, worth their weight in marketing gold. For those of a methodological bent, our first hand insights were generated by surveying an even gender split of 5,100global early adopters in 10 cultural capitals, as well as face-to- face-interviews and countless in-depth discussions with the innovators and opinion leaders inciting change. Over the following few pages and even more online, you’ll find actionable insight into the Drivers, the key macro forces shaping contemporary culture, as well as the resulting Vitals, the new and emerging attitudes and behaviours, defining our Audience’s everyday lives. _This post is for subscribers on the TEAM tier only._ ### The Week Song Highlights One New Song Each Week URL: https://www.protein.xyz/the-week-song-highlights-one-new-song-each-week/ Last updated: 2016-06-16T18:19:28.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13035/8524fbea-801b-47a0-8ce5-4f3e458e7f88.jpg) The internet is awash with new music. Oftentimes it can seem as if a new and unmissable track is released every day. In these overwhelming circumstances it’s easy to understand why a consumer’s ability to appreciate entire albums, or curate personal playlists has diminished significantly. Paris based website The Week Song counters this advent directly by releasing one new song each week from a different independent artist. It’s founder, Adrien Moret states that, “87% of existing music is not listened to”. The accompanying app [The Best Song](http://thebestsong.co/?ref=protein.xyz#home), serves to reaffirm Moret’s intentions. Available on both Android and iOS, the app acts as both a streaming service that connects artists to labels venues and brands, while also allowing users to swipe through hand picked tunes until they find one to their liking. All of the artists featured on [The Week Song](http://week.thebestsong.co/?ref=protein.xyz) will be relatively obscure, meaning that Google searches on them will be futile. In order to foster a sense of discovery and ‘love’ for new music, the site requires visitors to subscribe in order to receive a biography of the artist and a link to related music. For further examples of a slower approach to music consumption, read about [playlists.net](https://www.prote.in/feed/playlists-net-makes-music-discovery-easy?ref=protein.xyz) an app that delivers a curated playlist to your smartphones lock screen once a day. ### How to Blend Content and Commerce with Semaine URL: https://www.protein.xyz/how-to-blend-content-and-commerce-with-semaine/ Last updated: 2026-01-14T13:07:21.000Z Michelle Lu and Georgina Harding are the co-founders of Semaine, an immersive e-commerce platform that thrusts the role of ‘influencer’ front and centre. The content-led experience allows customers to shop not just ‘the look’ but the entire lifestyle of figures both inspirational and aspirational from around the world. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13034/b4248b68-d741-4b5c-93bf-01dcc7a777c1.jpg) Photography by Josh Allen Blame it on living and working in the east end of London if you will, but finding oneself face to face with the founder(s) of a new digital startup feels like an increasingly common occurrence. Inevitably, there's an awkward moment when they attempt to distil their USP and business model down into an elevator pitch of sorts, often failing to illuminate what makes their idea so special. Michelle Lu and Georgina Harding, the founders of Semaine, suffer from no such lack of clarity when it comes to their own ascendent business. From the moment we begin talking, their ideas are searingly clear and thoughtful enough to make you genuinely want to hear more; their relationship is so finely honed that their ability to bounce off one another’s train of thoughts is almost uncanny. We felt like the customer wanted more, they didn’t only want to see an image on a page, or even in moving content, they wanted to understand who you are in the world This is no doubt partly down to the fact that they spent almost two years carefully perfecting their idea, before launching Semainein September of 2015\. Their ‘eureka’ moment came about while both working for Mario Testino’s creative agency, as his creative travelling producer (Michelle) and as a trend forecaster (Georgina). “We were creating these amazing aspirational worlds for the likes of Vogue, numerous fashion brands
” says Michelle, before Georgina takes over: “
but something was getting lost between creating these immersive worlds and then distilling them all the way down to, say, one billboard shot.” Michelle concludes, “We really felt like the customer wanted more, they didn’t only want to see an image on a page, or even in moving content, they wanted to understand who you are in the world.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13034/68de9972-029a-46c2-8600-3ddfe81386f8.jpg) Semaine homepage The ambiguous ‘you’ would ultimately become the Semaine weekly influencer, (or ‘tastemaker’ to use their in-house parlance), icons drawn from an eclectic but prescient field that to date has included the likes of Quentin Jones and Jemima Kirke; Carlos Motta and Skye Gyngell. The ‘world’ of these Michelin-starred chefs and infamous actresses is then manifested in fully shoppable form: from the art that adorns their walls, to the places they love to visit, right down to the brand of cigarettes they smoke. “For it to be truly ‘lifestyle,’ we had to \[take that shop-the-look idea and make it\] not only about fashion, but about art, music, the experience
” says Michelle. This is also where the emphasis on noticeably high quality, original content comes in to play, setting Semaine apart from other more cynically enacted content-driven e-commerce platforms. Every seven days, with stubborn (and somewhat miraculous) regularity they launch their latest tastemaker selection with irreverent yet slickly produced video and image-led content, alongside an in-depth written profile on that week’s subject. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13034/04c79872-210e-4773-9a91-2111e5f4933f.jpeg) Jemima Kirke's Semaine The pair acknowledge that, in 2016 at least, content-driven commerce might not necessarily be ‘super-pioneering,’ and there’s a slight, understandable sense of frustration at the time it took for Semaineto come to market. Georgina half-jokes: “The fact that we were relatively young and slightly naive was one of our biggest assets in a way, because if you were to know just how hard it’s going to be then, well, most people just wouldn’t do it.” Looking around at their Shoreditch office though, where brightly coloured boards stuffed with schedules and ideas form a backdrop to the small, driven team they have assembled, Georgina continues in earnest. “It’s the people around us that have been the most amazing thing, and *that* is an important part of our journey. Yes, it’s Michelle and I, but it’s also the people - the people who believe in you from the beginning, the people who surprise you, the people that will just help you out no questions asked. The idea of content and commerce coming together has been a term thrown around the \[fashion\] industry for years. Everyone wanted to figure out how to create rich content, but also: how can we sell at the same time? “People ‘got it’ as soon as we started talking about it,” says Michelle when the subject of raising investment comes up. “The idea of content and commerce coming together has been a term thrown around the \[fashion\] industry for years. Everyone wanted to figure out how to create rich content, but also: how can we sell at the same time?” Finding investors who understood the idea on a conceptual level wasn’t an issue, but finding those who understood the challenges and costs involved in actually producing rich, engaging content in a format that could be monetised proved slightly more challenging. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13034/4e2679c8-4b9a-4ca9-b6f1-7e113cfe16e2.jpg) Christiaan Houtenbos's Semaine After "a long journey" as Michelle puts it, Semaine is in the enviable position of being able to build richly-realised worlds on their own uncompromising terms, where *everything* that goes into those worlds (and subsequently out into the wider one) is a considered choice *\-* right down to choosing specific fonts for each new tastemaker. The end result drives straight to the heart of resonant shopping for the millennial generation, and in this respect both founders are keen to stress the importance of *context* in any transactional decision-making. We’re an incredibly spoilt generation, and I think that we became pretty obsessed with the fact that you could buy everything for a while. \[Now though\] we’re becoming a lot more meaningful, everyone is becoming more conscious.” Georgina gets to the crux of it: “Because we can have everything, we need to know *why* we want it. What we’re doing at Semaineis creating the context so that they can understand the reason." > We’d love to create this mutually beneficial community for everyone, where nobody is getting ripped off. The more we explore this idea over the course of our conversation, the more apparent it becomes that what we’re talking about is authenticity. It’s a concept that is more often applied to brands and products with a strong (often artisanal or pastoral) heritage behind them in an effort to elevate them above the fast-fashion and disposable commodities that we have become increasingly numb to. In the case of Semainehowever, authenticity comes to be defined by both the subjectivity and undeniable truth of an individual’s story, made real (and viable from a business point of view) by the commercial reaction to it. When Georgina talks about “transacting at the point of inspiration,” it sounds less like the meaningless catchphrase of some anonymous LinkedIn post and more like the genuine, inevitable conclusion to the content they bring to life each week. Whilst there is undoubtedly a singular, entrepreneurial mindset shared by Michelle and Georgina, it is refreshing (and somewhat surprising) to hear that their plans for the future are imbued with a desire for democratisation. They talk passionately about all the tiny brands and stores they’ve boosted via their affiliate shopping set-up and how they’d love to bring more exposure to these increasingly marginalised independents. Georgina describes it as an ‘ecosystem’ and Michelle agrees: “It’s really true. We’d love to create this mutually beneficial community for everyone, where nobody is getting ripped off.” At this point they themselves begin to echo the chief quality that they look for in their own Semaine tastemakers: have they been disruptive in their industry, whatever that industry might be? Michelle and Georgie both pale at the mention of the ‘D’ word, however. “‘Disrupt’ is a good word but it bears a heavy weight nowadays
” She thinks about it for a second before settling on an alternative that better fits their ethos: “At Semaine we don’t want to disrupt, we want to surprise and delight!” ### The UK is Getting Its First 24-Hour Esports TV Channel URL: https://www.protein.xyz/the-uk-is-getting-its-first-24-hour-esports-tv-channel/ Last updated: 2016-06-16T10:03:13.000Z [www.wired.co.uk](undefined) ### Decrypting the Manifesto of Aitor Throup URL: https://www.protein.xyz/decrypting-the-manifesto-of-aitor-throup/ Last updated: 2024-06-11T17:42:04.000Z [www.businessoffashion.com](undefined) ### Reformation Launch Drink Sustainably Video Series URL: https://www.protein.xyz/reformation-launch-drink-sustainably-video-series/ Last updated: 2016-06-16T14:35:56.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13023/8709c579-2a71-423e-9fca-997473d6b3f5.jpg) The #drinksustainably video series employs colloquialisms and light humour to introduce its audience to the benefits of low intervention wines Los Angeles clothing brand [Reformation](https://www.thereformation.com/?ref=protein.xyz) have teamed up with Marissa A Ross, the wine editor of [Bon AppĂ©tit](http://www.bonappetit.com/?ref=protein.xyz)magazine, to create a video series named Drink Sustainably which aims to provide the viewer with an introduction to sustainable wine drinking. Reformation have built their company practices on making clothing with a low environmental impact, which makes their collaboration with Bon AppĂ©tit magazine, champions of low intervention wines, feel as seamless as pouring a glass of Chablis. The videos manage to straddle the line between humorous and informative. Marisa A Ross uses her (deliberately) droll delivery touch on pesticide alternatives, the advantages of handpicked grapes and reasons why the additives included in many wines are harmful. The videos also double as crisp reviews on low intervention wines. # To the uninitiated, conversations about wine can be a little daunting; whether the discussion surrounds how to consume it, what meal to pair it with or even its provenance, it can often feel as if true understanding is the reserve of bonafide wine enthusiasts. Equally, although sustainability is a pressing topic, delivering information on the topic without coming across as moralistic and sanctimonious is also a difficult task. However, by addressing viewers as if she’s speaking to contemporaries not consumers, Marissa A. Ross overcomes these issues. For more unusual campaigns, see Spanish fashion label [Wellness](https://www.prote.in/feed/dubai-water-from-fashion-label-wellness?ref=protein.xyz) who introduced a water brand as part of their latest collection, and Boston-based start up [KuvĂ©e’s smart dispensing wine bottle](https://www.prote.in/feed/boston-based-startup-kuvee-release-smart-dispensing-wine-bottle?ref=protein.xyz) which optimises the wine consumption experience. ### Sex and the City URL: https://www.protein.xyz/sex-and-the-city/ Last updated: 2016-06-15T15:37:27.000Z [thelongandshort.org](undefined) ### Facebook’s New Ads Will Track Which Stores You Visit URL: https://www.protein.xyz/facebook-s-new-ads-will-track-which-stores-you-visit/ Last updated: 2016-06-15T15:45:46.000Z [www.recode.net](undefined) ### Protein Studios x MUBI Presents: Europe, She Loves URL: https://www.protein.xyz/protein-studios-x-mubi-presents-europe-she-loves/ Last updated: 2016-06-17T03:57:21.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/13016/e228c1ca-fa22-4bbe-bed8-984119781246.jpg) With all eyes on the EU, we've teamed up with on-demand film service [MUBI](https://mubi.com/films/showing?ref=protein.xyz) to host the UK premiere of Jan Gassman's film, [Europe, She Loves](http://www.europesheloves.com/?ref=protein.xyz#top). In anticipation of the EU referendum next week, we've partnered with on-demand subscription film service [MUBI](https://mubi.com/films/showing?ref=protein.xyz) to present the premiere of Jan Gassman's film Europe, She Loves. With Britain and Europe on the brink of social and economic change, Gassman's film focuses its lens on several relationship dynamics, all of which act as microcosms for a topic on a much wider scale. Although without much direct political discourse, the film explores several critical issues pertinent for anybody living inside the EU. It is a close-up look into the shaken vision of four couples, their daily struggles, kids, fights, sex and passion, it's a movie about the politics of love. What makes life worth living, if not love? Join us on Monday June 20th at 7:00pm for the UK premiere. You can purchase your tickets via [Eventbrite](https://www.eventbrite.com/e/protein-studios-x-mubi-presents-europe-she-loves-tickets-26058446515?ref=protein.xyz), and each ticket includes a complimentary drink. **Protein Studios** **31 New Inn Yard** **London** **EC2A 3EY** ### Brand Ellen: Can Happiness Sell Clothes? URL: https://www.protein.xyz/brand-ellen-can-happiness-sell-clothes/ Last updated: 2016-06-15T10:00:10.000Z [www.businessoffashion.com](undefined) ### Tapping Generation Z URL: https://www.protein.xyz/tapping-generation-z/ Last updated: 2016-06-14T17:06:55.000Z [www.businessoffashion.com](undefined) ### Ravensbourne College Form New Visual Identity URL: https://www.protein.xyz/ravensbourne-college-form-new-visual-identity/ Last updated: 2016-06-16T10:11:42.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12984/6c7a112c-6791-4f4e-b6a3-4b3ba6ffabbf.jpg) The new college crest takes into consideration the needs of staff and student body alike. [Ravensbourne](http://www.ravensbourne.ac.uk/?ref=protein.xyz), the London-based digital media and design college, have enlisted the help of communications agency [NB](http://www.nbstudio.co.uk/?ref=protein.xyz) to create a new pared down crest which has been deliberately designed to place the work of students in the foreground. The old logo, which featured clunky, unaesthetic shapes inspired by the architecture of the building, was difficult to incorporate into design work and not reflective of the college’s collective aspirations ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12984/e6f6203c-58bb-445d-a9e9-9b22664617d4.jpg) The new visual identity includes a malleable black box with the letter ‘R’ in the top left corner and a custom-made font by [Kostas Bartsokas](http://cargocollective.com/kostasbartsokas?ref=protein.xyz). The box’s dual purpose sees it become a framing device for text, image or video content. Rather than foist a conventional, identikit insignia on the college’s students (a move that would have been both demotivating and exclusionary) the new logo takes care to operate in accordance with the needs of both students and staff. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12984/627c6a1c-f6a2-4329-8fcd-7a3d405152bc.jpg) If not handled with an appropriate level of sensitivity, rebranding activity can easily divide opinion, or unite an organisation’s members against it. For further examples of considered rebranding, read about Brazilian telecommunication company Oi’s new [interactive logo.](https://www.prote.in/feed/brazilian-telecoms-company-oi-launch-interactive-new-logo?ref=protein.xyz) ### How BuzzFeed Tracked Reactions During EU Debate on Facebook Live URL: https://www.protein.xyz/how-buzzfeed-tracked-reactions-during-eu-debate-on-facebook-live/ Last updated: 2016-06-14T09:09:06.000Z [digiday.com](undefined) ### Apple Announces iOS 10 With 10 Major Features and Redesigns URL: https://www.protein.xyz/apple-announces-ios-10-with-10-major-features-and-redesigns/ Last updated: 2016-06-14T08:59:16.000Z [www.theverge.com](undefined) ### HAY and Ikea Revamp the Frakta Bag URL: https://www.protein.xyz/hay-and-ikea-revamp-the-frakta-bag/ Last updated: 2026-01-14T22:06:59.000Z [IKEA](http://www.ikea.com/gb/en/?ref=protein.xyz)’s annual Democratic Design Days summit, held at its Almhult headquarters in Sweden, saw the announcement of a collaboration with contemporary Danish designers [HAY](http://hay.dk/?ref=protein.xyz), the result of which will see the company’s iconic Frakta bag undergo an aesthetic revamp. Gone are the instantly identifiable bright blue body, logoed handles and polypropylene composition. They’ll be replaced with a woven fabric of subtle forest green and white check. accompanied by forest green handles. “We worked with colours that we feel will be long lasting”, said HAY co-founder Mette Hay, at the launch. The HAY x IKEA collaboration is comprised of over 70 pieces of lighting and furniture products that are slated for release in 2017\. However, the updated Frakta bag was the only piece from the collection that was made immediately available at the summit. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12942/c322a493-5c01-44c9-b1be-4814199e6c50.jpg) Thanks to its blue and yellow colourway, heavily logoed handles, spacious interior and flat folding design, IKEA’s utilitarian Frakta bag is as iconic as the store’s maze-like interior and flat pack furniture. Frakta’s uses extend beyond the confines of IKEA branches; many consumers utilise the hardy totes for laundry, plant relocation and even house moves. IKEA’s collaboration with Hay is the second new relationship announced by the brand this year; the first featured a range of homeware created in tandem with London based fashion designer Katie Eary. You can read about the resulting ‘GITLIG’ collection [here](https://www.prote.in/feed/ikea-and-katie-eary-present-gitlig?ref=protein.xyz). ### Coronation Street URL: https://www.protein.xyz/coronation-street/ Last updated: 2024-06-11T17:42:56.000Z [i-d.vice.com](undefined) ### Amazon’s Alexa May Soon Know How Irritated You Are URL: https://www.protein.xyz/amazon-s-alexa-may-soon-know-how-irritated-you-are/ Last updated: 2016-06-13T21:49:40.000Z [www.technologyreview.com](undefined) ### Unique Habits of Ridiculously Likeable People URL: https://www.protein.xyz/unique-habits-of-ridiculously-likeable-people/ Last updated: 2016-06-13T08:48:17.000Z [www.linkedin.com](undefined) ### Breaking Bad to House of Cards – Netflix Finally Reveals its Binge scale URL: https://www.protein.xyz/breaking-bad-to-house-of-cards-netflix-finally-reveals-its-binge-scale/ Last updated: 2016-06-10T09:53:50.000Z [www.theguardian.com](undefined) ### #616 | Erase and Rewind, Inflatable Refugee Artwork and Cornetto's Commitment Rings URL: https://www.protein.xyz/616-erase-and-rewind-inflatable-refugee-artwork-and-cornetto-s-commitment-rings/ Last updated: 2016-06-10T14:35:18.000Z _No content available._ ### Converse Has Modernized the Classic All Stars After 96 Years URL: https://www.protein.xyz/converse-has-modernized-the-classic-all-stars-after-96-years/ Last updated: 2016-06-10T09:59:11.000Z [gizmodo.com](undefined) ### Arianna Huffington Plans New Media Startup URL: https://www.protein.xyz/arianna-huffington-plans-new-media-startup/ Last updated: 2016-06-10T09:59:22.000Z [www.bloomberg.com](undefined) ### Bohemian Holidaying at Casa Cook URL: https://www.protein.xyz/bohemian-holidaying-at-casa-cook/ Last updated: 2016-06-16T15:46:44.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12929/5fd8a8b1-d202-4f34-a70c-5920c37cc771.jpg) British travel agents Thomas Cook are moving away from the family oriented holidaying experience with a holiday destination aimed squarely at likeminded millennial travels. In a move that marks a dramatic shift away from their synonymy with the all-inclusive family holiday, British travel agents Thomas Cook, have launched [Casa Cook](http://casacook.com/?ref=protein.xyz#casa-cook-rhodes), a luxury hotel situated on the Greek Island of Rhodes. Designed in tandem with Berlin-based design agency [Lambs & Lions](http://www.lambsandlions.com/?ref=protein.xyz), Casa Cook will cater specifically for contemporary travellers who, in a desire for more immersive regional holiday experiences, are far more likely to book an Airbnb or a boutique hostel than they are a conventional hotel room. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12929/7a70dfd3-b937-4e6f-aaa8-cd840e5d2d15.jpg) Described as a “relaxed boutique hotel that brings a special bohemian spirit to the beach”, the 90 room hotel - which lies minutes from the Aegean Sea in Kolymbia – will offer yoga and fitness classes, excursions designed to immerse guests in the local culture and a day-to-night kitchen built into a communal space. The United Nations World Tourist Organisation (UNWTO) expects millennial driven youth tourism trips to increase to 300m by 2020\. By 2025, millenials are expected to account for over half of all business flights. Statistics such as these confirm that this demographic will dominate the travel market for years to come. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12929/42653ae6-7567-453e-85a1-cf5987d3b4c2.jpg) Thomas Cook intends to introduce three more individually built Casa Cook hotels by 2017. For further examples of experiential travel offerings read about Icelandair’s [Stopover Buddy Scheme](https://www.prote.in/feed/icelandair-introduce-the-stopover-buddy-scheme?ref=protein.xyz) or Frankfurt based communal hoteliers [Libertine Lindenberg](https://www.prote.in/feed/the-libertine-lindenberg-blurs-the-lines-between-hotel-and-community?ref=protein.xyz). Additionally, our [Travel Report](https://www.prote.in/reports/the-travel-report?ref=protein.xyz) offers a comprehensive overview on who’s going where, why and what they do there through quantitative and qualitative research, case studies, profiles and expert analysis. ### Erase and Rewind URL: https://www.protein.xyz/erase-and-rewind/ Last updated: 2024-07-10T10:36:25.000Z Radiohead wiped out its entire online presence only to debut a new single a couple of days later. DKNY erased both its Instagram and Twitter history as the fashion house headed into a new creative direction. In the wake of Hedi Slimane’s departure, Yves Saint Laurent deleted all posts from its Instagram account save for one photo of incoming creative director Anthony Vaccarello. Because the flexibility of digital content allows for ongoing editing, brands of all stripes – spanning from musicians to fashion labels – are increasingly using their online presences to reflect big changes and reinvention by wiping the slate clean. It’s not surprising, though, considering that tech savvy customers are becoming more reliant on a company’s website and social media channels as credible sources of information. But are there potential pitfalls for making such a drastic move, or does it actually work when ushering in a new era for a brand? In this day and age, a brand’s online presence is equally important as – and in some cases even more so than – its offline one, argues Marta Sundac, senior editor at [Highsnobiety](http://www.highsnobiety.com/?ref=protein.xyz), a fashion and culture news website. “One of the biggest advantages that online material offers is that it can be fleeting – gone are the days where once something is printed it’s there forever,” she said, “Brands now have the ability to offer behind-the-scenes coverage, tease campaigns and drops, without the need for a long turnaround time. It’s the informality that has allowed brands to connect with consumers in entirely new ways.” _This post is for subscribers on the TEAM tier only._ ### Christophe Lemaire Joins Uniqlo URL: https://www.protein.xyz/christophe-lemaire-joins-uniqlo/ Last updated: 2016-06-09T09:26:52.000Z [www.businessoffashion.com](undefined) ### Watch Google's Deep Mind complete Montezuma's Revenge URL: https://www.protein.xyz/watch-google-s-deep-mind-complete-montezuma-s-revenge/ Last updated: 2016-06-09T09:14:23.000Z [www.wired.co.uk](undefined) ### Facebook's Race To Dominate AI URL: https://www.protein.xyz/facebook-s-race-to-dominate-ai/ Last updated: 2016-06-09T09:01:23.000Z [www.fastcompany.com](undefined) ### Inside the Company That Wants to Be the Netflix of Lucid Dreaming URL: https://www.protein.xyz/inside-the-company-that-wants-to-be-the-netflix-of-lucid-dreaming/ Last updated: 2016-06-08T17:24:00.000Z [www.theatlantic.com](undefined) ### McDonald's: You Can Sneer But it's the Glue That Holds Communities Together URL: https://www.protein.xyz/mcdonald-s-you-can-sneer-but-it-s-the-glue-that-holds-communities-together/ Last updated: 2016-06-08T17:19:29.000Z [www.theguardian.com](undefined) ### Celebrate One of Graphic Design's Icons URL: https://www.protein.xyz/celebrate-one-of-graphic-design-s-icons/ Last updated: 2016-06-17T04:40:25.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12901/acfaee15-549a-4ab3-af78-df55a0b60fcf.jpg) Made In Italy—Bodoni in Print takes you through a journey of typography. Giambattista Bodoni designed the iconic the serif typeface Bodoni back in in the late eighteenth century. Today his legacy is still being celebrated. Made In Italy—Bodoni in Print is an exhibition taking you through a journey of typography. From its Italian roots to contemporary use, including posters and packaging from the incredible archives of Monotype, Aiap and the Museum of Bodoni (Parma). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12901/90ceb412-9ef4-42f2-9a26-d25115ce98d5.jpg) Developed by paper producer, [Fedrigoni](http://www.fedrigoni.com/?ref=protein.xyz), the exhibition is a celebration of the iconic Italian typeface and its contemporary influence across graphic design, past and present. On show will be first-hand early unseen archive material; including drawings, matrices and stunning examples of lead type, as well as the work of Massimo Vignelli, Paul Rand, Karl Gerstner, Peter Saville, Fabien Baron, Heinz Waibl and Bruno Monguzzi, among others. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12901/33d6af10-af0a-4ccc-8217-a2930497d188.jpg) An accompanying limited edition book will be available on the night to take away, as well as a reproduction of Heinz Waibl’s Berlino Congress poster. Made In Italy—Bodoni in Print will run from the 10th until the 12th of June at Protein Studio 2, 31 New Inn Yard, London EC2A 3EY. Book your tickets [here](https://www.eventbrite.co.uk/e/made-in-italy-bodoni-in-print-tickets-24253637282?ref=protein.xyz). ### Cultivating Brand Loyalty in Even the Toughest Customer URL: https://www.protein.xyz/cultivating-brand-loyalty-in-even-the-toughest-customer/ Last updated: 2016-06-08T09:06:20.000Z [www.nytimes.com](undefined) ### Schellekens & Pelemans Create an Inflatable Refugee URL: https://www.protein.xyz/schellekens-pelemans-create-an-inflatable-refugee/ Last updated: 2024-07-03T13:09:25.000Z **Schellekens & Pelemans Inflatable Refugee will serve to highlight the undeniable and inescapable presence of the migration crisis currently gripping the world**. Ai Weiwei’s recent declaration that he intends to make a film based on the migration crisis, (using reams of footage recorded while following the passage of refugees from Jordanian camps to ones located in Europe), reinforces the art world’s ambition to make a demonstrable impact on the discourse surrounding the modern day Middle Eastern diaspora. In light of this, a 20 foot tall sculpture named “Inflatable Refugee”, made by Belgian visual artist collective Schellekens and Peterman’s, will sail around the world as part of a nomadic art project intended to, “invite the audience to reflect on geopolitical evolutions, migration and identity.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12891/38213be3-5b3a-4709-90f1-82a4269e7d21.jpg) The massive adult male, clad in a life jacket and blue jeans hugging his knees in the foetal position, is constructed from the same material used to make the inflatable boats commonly used by human traffickers to cross the Mediterranean Sea. Having been launched in Venice, the Inflatable Refugee has now visited Antwerp and Uppsala. From there, the giant structure will sail the Danish coast before visiting Rotterdam and Melbourne. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12891/f2ed191b-8ab5-43df-8679-6c385fed956b.jpeg) Further responses to the crisis have come in the form of [Eat Offbeat](https://www.prote.in/feed/eat-offbeat-is-a-new-york-restaurant-that-employs-refugees-as-chefs?ref=protein.xyz), a New York based catering and service that offers refugees both gainful employment and a greater feeling of inclusion, and a [coat designed by RCA students](https://www.prote.in/feed/rca-students-design-a-coat-that-doubles-as-a-home?ref=protein.xyz) that doubles as a sleeping bag and tent. ### nendo Reimagine Siam Discovery Flagship Store URL: https://www.protein.xyz/nendo-reimagine-siam-discovery-flagship-store/ Last updated: 2016-06-16T22:35:45.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12890/5ae21c62-db30-4bc6-a6f7-5a8c60d001e2.jpg) In redesigning the exterior and interior of Siam Discovery, Japanese design studio nendo have created a concurrent concept resulting in a more creative retail experience. Modern day consumers can no longer be satiated by the conventional precepts of consumerism. Increasingly, individuals are displaying a preference for experience and dynamic interaction. Department stores in particular can fall prey to a feeling where impersonality and ennui reign. [Siam Discovery](http://www.siamdiscovery.co.th/?ref=protein.xyz), the new Bangkok-based flagship store from The Siam Piwat retail group, attempts to avoid this common issue and address the nascent consumer trend by refurbishing both the exterior and interior of the 40,000 square foot space. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12890/3cf59065-26ea-411f-b3d0-9e33bde538d5.jpg) Dubbed a hybrid between a mall and a department store, the redesign was undertaken by innovative Japanese design studio, [nendo](https://www.prote.in/profiles/oki-sato-nendo?ref=protein.xyz). Existing over four levels, Siam Discovery has been divided into 13 divergent areas. The curation of each environment is based on a different lifestyle experience. For example, the "lifestyle laboratory” contains molecular images, beakers and test tubes. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12890/35207703-1026-4886-a6b0-9d116e725bdb.jpg) “Retail is not about shopping any more, it's about creating an ever-changing experience for customers so it feels very dynamic and energetic," explained Siam Piwat CEO Chadatip Chutrakul. nendo’s previous retail facing work includes the redevelopment of Milanese department store la Rinascente, though they have also turned their hands to [pet accessories](https://www.prote.in/feed/nendo-create-cubic-pet-accessories?ref=protein.xyz) and handblown Coca Cola-inspired [kitchenwear](https://www.prote.in/feed/coca-cola-x-nendo?ref=protein.xyz). ### A New Theory Explains How Consciousness Evolved URL: https://www.protein.xyz/a-new-theory-explains-how-consciousness-evolved/ Last updated: 2016-06-07T10:12:59.000Z [www.theatlantic.com](undefined) ### How Moroccanoil Turned Female Empowerment Into 5 Million YouTube Views URL: https://www.protein.xyz/how-moroccanoil-turned-female-empowerment-into-5-million-youtube-views/ Last updated: 2016-06-13T21:51:39.000Z [digiday.com](undefined) ### Hold Your Nerves URL: https://www.protein.xyz/hold-your-nerves-04564f85-3c62-4d0c-bf8c-7d8a69a4a6d8/ Last updated: 2016-06-07T09:06:25.000Z [thelongandshort.org](undefined) ### Cornetto's Commitment Rings Could Reaffirm Relationships URL: https://www.protein.xyz/cornetto-s-commitment-rings-could-reaffirm-relationships/ Last updated: 2016-06-17T00:31:33.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12886/23e1ec01-177e-4713-baba-573c1a8abafe.jpg) With the help of a little Near Field technology, the Commitment Rings promise to put an end to "the worst type of cheating". Many external forces test relationships: from differences in taste, irrational jealousy and wage disparities to family interference and infidelity. But perhaps the most fatal misstep occurs when one partner watches ahead in a TV show they’ve been watching together. Dubbed by ice cream brand Cornetto as “the worst type of cheating”, the storied purveyors of frozen desserts have developed ‘Commitment Rings’ to curb this harmful habit. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12886/402d8f2c-483d-4dd3-8d71-ef6b97d3ea51.jpg) Despite sounding like the kind of jewellery high school sweethearts would issue to one another, once registered with a related app, the Commitment Rings will utilise Near Field Communications (NFC) that will allow Netflix, Amazon Prime TV and Hula TV series to be blocked. When the rings are in close proximity, the app will pick up the signal and unblock the chosen series, allowing the couple to continue their viewing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12886/a7293239-577a-4504-8d62-aa50ddb66100.jpg) Box sets play a significant role in modern day relationships. A study by Sky Box Sets revealed that 12% of people would rather catch up on a show than have sex. A further 9% stated that they lost interest in a potential partner because they were a fan of a show they didn’t like. The app itself is a work in progress, (although it will be available to both Android and iOS devices), and it’s not clear when the rings will be available for purchase. But couples who’re ready to make a “series commitment” can be kept in the loop of developments by registering [here.](http://seriescommitment.com/?ref=protein.xyz) ### PrĂšmiĂšr Piece is an Interactive Game From Google France and We Are Social URL: https://www.protein.xyz/premier-piece-is-an-interactive-game-from-google-france-and-we-are-social/ Last updated: 2024-07-09T06:20:05.000Z The game is part of a larger campaign that not only shows off Google-related apps operating at their full potential but also taps local stories and influencers. [Google France](https://www.google.fr/?ref=protein.xyz) and creative agency [We Are Social](http://wearesocial.com/uk/?ref=protein.xyz) have developed an online game that can be played in the physical world. The game, named PrĂšmiĂšr Piece, (based on Google’s [Escape Room](https://play.google.com/store/apps/details?id=com.gameday.Room3Global&hl=en&ref=protein.xyz) concept), will cause participants to awaken their “spirit and ingenuity” as they solve a series of puzzles. The interactive game taps into the contemporary trend of using physical and digital processes to create stimuli that will further engage consumers who are continually on the look out for entertaining and innovative experiences. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12885/275896cf-e7aa-4867-9073-f25ede8a2343.jpg) Early birds lucky enough to have booked tickets for PrĂšmiĂšr Piece are charged with completing a series of interlinked but diverse puzzles in a specific order using Google Apps such as Maps, Hangout, Translate and Cardboard. If successful, the collaborators will succeed in unlocking a part of a larger piece of artwork, or rescuing an imagined group of artists from a concealed room so that they can present their work at an art centre in Paris. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12885/6a17bdc7-0046-48b5-9eac-678272825a70.jpg) Those people not able to take part will have the opportunity to view proceedings live on YouTube. Not only that, but they’ll be able to influence events by issuing their own challenges, turning off the lights and even delivering pizzas to the players. We Are Social have been working with Google France for a year and a half on social media strategy, community management and digital campaigns. Premier Piece marks the first of several interactive pieces Google will launch this year. ### Channelling The Slow URL: https://www.protein.xyz/channelling-the-slow/ Last updated: 2024-07-12T10:06:02.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/uploads/Jk4B4bK_QLgZxvqXHYRrer7U-183krx5d-mjX9wsG2M.jpg) Illustrations by Tom Deason The rate at which we consume media is getting out of hand. Content is put on a plate for us in such a way that we gorge on it. From Buzzfeed listicles to Netflix bingeing, it’s difficult to see where any fulfilment comes from when we’re constantly moving on to the next item. However, there is an alternative: Slow TV is respite from the high-octane television we’re used to, offering marathon coverage of ordinary events. Slow TV storyboards are organic and progressive, as opposed to the scene-hopping television we’re accustomed to. Very little happens, but that’s kind of the point. Slow TV offers a more subdued, introspective and personal type of experience; it’s the quiet antithesis of how content has been evolving. Those who’ve missed Slow TV’s very steady emergence have been appropriately slow on the uptake. Since 2009, Norway has been producing prime-time television that typically lasts anywhere between five hours and five days. Norway’s inaugural Slow TV offering, [Bergensbanen](https://www.youtube.com/watch?v=z7VYVjR%5FnwE&ref=protein.xyz), was a seven-hour, minute-by- minute train journey, and it was uncharted television territory. Norway’s public broadcaster NRK considered not what would be risked by doing this, but what would be risked by not doing this. It aired the programme at prime time on a Friday night and 1.2 million Norwegians tuned in, gaining the broadcaster a market share of 15%. “An uninterrupted timeline is just a basic way of telling a story,” explains Thomas Hellum, the award-winning television producer behind NRK’s Slow TV movement. “Sometimes content doesn’t have to be more difficult than making an engaging story. The viewer can think: what’s around the next curve? Where do we come out of this tunnel? What could possibly happen? Probably nothing will happen, but you never know.” _This post is for subscribers on the TEAM tier only._ ### Instagram's Algorithm Is Now Live URL: https://www.protein.xyz/instagram-s-algorithm-is-now-live/ Last updated: 2016-06-06T10:09:36.000Z [digiday.com](undefined) ### A Harvard Philosopher’s Argument For Not Loving Yourself Just As You Are URL: https://www.protein.xyz/a-harvard-philosopher-s-argument-for-not-loving-yourself-just-as-you-are/ Last updated: 2016-06-06T09:55:41.000Z [qz.com](undefined) ### The Outdoor ‘Dad Brands’ Tapping Urban Youth URL: https://www.protein.xyz/the-outdoor-dad-brands-tapping-urban-youth/ Last updated: 2026-06-01T20:58:49.000Z _No content available._ ### Saving The Fashion Industry From Itself URL: https://www.protein.xyz/saving-the-fashion-industry-from-itself/ Last updated: 2024-07-12T10:48:38.000Z The garment industry is one of the biggest polluters on the planet, second only to oil. In fact it accounts for 10% of the world’s total global carbon emissions – a statistic few designers would decide to emblazon on a T-shirt. Sweatshop conditions haven’t got much better either. Two years after the Rana Plaza disaster – in which a garment factory collapse resulted in the deaths of over a 1,000 workers – the Guardian reported that ‘forced overtime, unsanitary conditions, and denial of paid maternity leave’ are still rife. Ten years ago it was easy to ‘hide’ this dirty side of the business through crisis PR, and drown out bad press with slick advertising campaigns. But today’s consumers are more connected then ever before, and action happens at a grass roots level – Benetton recently awarded €1.1 million to the Rana Plaza compensation fund after pressure from a petition with over a million signatories on campaigning site Avaaz. Members of the Protein Audience Network are clearly on the same wavelength. Given the chance a huge 93% would buy ethical products. There’s a change in attitude and mindset; hemp is no longer the preserve of hippies in Bristol or SanFrancisco. And, in addition, industry leaders like Stella McCartney and Vivienne Westwood are doing their best to raise more awareness. _This post is for subscribers on the TEAM tier only._ ### Millennials Are Hungry For Change URL: https://www.protein.xyz/millennials-are-hungry-for-change/ Last updated: 2024-07-12T09:59:25.000Z The [Slow Food](http://www.slowfood.com/?ref=protein.xyz) movement began in earnest in Italy in 1986 – the aim was to make a stand against fast food, industrial food production and globalisation. It’s founder Carlo Petrini – named by the Guardian in 2008 as one of 50 people who could save the planet – was tipped over the edge by McDonald’s plans to open a restaurant near the Spanish Steps in Rome. His hope? To defend regional traditions, good food, gastronomic pleasures and a slow pace of life. Since then, organic produce has cemented its place on supermarket shelves, farmer’s markets have popped up in every half-gentrified neighbourhood, and any restaurant worth its salt sources its ingredients from within a mile or two. The principles of Slow have established themselves in mainstream food culture. Yet it still feels like the industry is plagued with controversy and uncertainty. Food waste remains a huge problem, while increasingly the resources with which to make food are becoming ever more precious and scarce. _This post is for subscribers on the TEAM tier only._ ### Is Gentrification the Reason Why New York's Youth are Looking to London for Inspiration? URL: https://www.protein.xyz/is-gentrification-the-reason-why-new-york-s-youth-are-looking-to-london-for-inspiration/ Last updated: 2016-06-09T10:33:18.000Z [i-d.vice.com](undefined) ### A New Facebook Chatbot Could Help You Find Your Next Job URL: https://www.protein.xyz/a-new-facebook-chatbot-could-help-you-find-your-next-job/ Last updated: 2016-06-03T16:05:46.000Z [digiday.com](undefined) ### Play Vinyl Through Your Bluetooth Speakers with TRNTBL URL: https://www.protein.xyz/play-vinyl-through-your-bluetooth-speakers-with-trntbl/ Last updated: 2016-06-16T12:11:33.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12870/67e2c8bf-1453-49bc-9ffd-4b8589188076.jpg) Record players have always been the epitome of analogue, that's all set to change with the introduction of the Bluetooth-enabled [TRNTBL](https://trntbl.co/?ref=protein.xyz). The resurgence of vinyl has become a well-discussed topic of late. While streaming continues to be one of the most popular ways of consuming music, an increase in record sales challenges our reliance on digital means. From the folks that brought you the vinyl-by-mail subscription service [Vnyl](https://vnyl.org/?ref=protein.xyz) comes another vowel-less invention, the [TRNTBL](https://trntbl.co/?ref=protein.xyz). It's a record player here to attempt to combine the best of digital and analogue for a demographic who are firmly in the middle of a venn diagram. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12870/3c2d5d94-45e9-4d22-83bb-8e0f03eb673c.jpg) The player is wireless and streams high-quality music to your Bluetooth speakers, AirPlay devices or Sonos speakers, so mixers and their requirement for multiple cables will be a thing of the past. It also boasts a Shazam-like feature that recognises the song that you're playing and sends the information to Spotify. From there your friends can see what you're listening to and you're both able to generate playlists using your analogue listening history. Fellow Spotify listeners can even "tune in" to what you're playing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12870/b6bfdf98-5a83-4d5a-b704-ea4e1f417c3f.jpg) It's understandable that brands are attempting to streamline our lives by adding intelligent features to pre-existing designs, but for many people, the analogue nature of record players is exactly their allure. Is it possible to bring traditional technology to the fore by adding the latest features available on the market, or does it contradict the original design of the product? It's early days, but perhaps TRNTBL can bring together the best of both worlds. ### #615 | Protein Audience Briefing 2016, HYPERREALITY Reimagines our Future and Interactive Direct Marketing from Coca Cola URL: https://www.protein.xyz/615-protein-audience-briefing-2016-hyperreality-reimagines-our-future-and-interactive-direct-marketing-from-coca-cola/ Last updated: 2016-06-03T13:29:46.000Z _No content available._ ### Elon Musk: 'It's likely we're living in a simulation and Pong is proof' URL: https://www.protein.xyz/elon-musk-it-s-likely-we-re-living-in-a-simulation-and-pong-is-proof/ Last updated: 2016-06-02T23:11:44.000Z [www.wired.co.uk](undefined) ### Snapchat growth continues as daily user numbers overtake Twitter URL: https://www.protein.xyz/snapchat-growth-continues-as-daily-user-numbers-overtake-twitter/ Last updated: 2016-06-02T14:51:41.000Z [www.thedrum.com](undefined) ### Here's How A Month Of Zen Meditation Changed My Life URL: https://www.protein.xyz/here-s-how-a-month-of-zen-meditation-changed-my-life/ Last updated: 2016-06-13T22:00:44.000Z [www.fastcompany.com](undefined) ### Interactive Direct Marketing From Coca Cola URL: https://www.protein.xyz/interactive-direct-marketing-from-coca-cola/ Last updated: 2016-06-16T15:44:07.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12865/99498cd1-5435-4c7c-926f-44b82548cca4.png) The first of its kind campaign combines a traditional television advert and digital mobile campaign with the instant gratification of a physical product, all at once. Coca Cola Israel, in partnership with GETT taxi service and DOVe, (a tech startup incubated in Coca Cola’s pilot program ‘The Bridge’), have created an interactive advert that allows viewers to order two ice cold Cokes, a branded cooler and a bottler opener via their mobile phones, direct to their doors. When the Coca Cola advert appears on the screen, technology provided by startup DOVe enables it to transmit ultra-sonic audio signals that send out data packets which activate an app on viewer’s smartphones. Once activated, the app sends a notification button that enables the recipient to order the drinks and assorted Coca Cola products to their door via the taxi service. Traditionally, advert breaks have provided an opportunity for viewers to check their mobile phones for texts and notifications. However, this innovative example of direct marketing could override that compulsion. The campaign combines a traditional television advert, digital mobile campaign with the instant gratification of a physical product, all at once. “This project was an excellent opportunity for us to provide a ground-breaking personal experience for consumers based on classic marketing merged with new media,” said Alon Zamir, Coca-Cola Israel CMO. ### PETA Became a Shareholder in HermĂšs to Confront it About its Use of Exotic Skins URL: https://www.protein.xyz/peta-became-a-shareholder-in-hermes-to-confront-it-about-its-use-of-exotic-skins/ Last updated: 2016-06-02T11:01:53.000Z [qz.com](undefined) ### Protein Audience Briefing 2016 Roundup URL: https://www.protein.xyz/protein-audience-briefing-2016-roundup/ Last updated: 2024-06-27T11:14:55.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/88c89efc-a1be-4ea2-bce2-7197cbcb4509.png) We asked our Audience what they think, and last week presented the findings at our annual Audience Briefing. Last Thursday at Protein Studios, our UK team offered a taster of insights from our annual international survey as well as a detailed run down of our brand new subscription service, Protein OS. The Protein OS is all about helping you understand your consumer and the key market trends shaping your industry. With actionable insights and tools to connect with key players in your field, it's an indispensable tool in navigating the world of consumer behaviour. The presentation itself - led by our CEO Will Rowe, head of european insights Sarah Johnson and creative strategist Jordan Rason - explored the key vitals that are informing the attitudes and behaviours of the early adopter. This year’s key vitals: Resistance, Responsibility, Status and Openness were fleshed out by a few statistically backed observations. It transpires that “77% of our Audience believe brands have a moral and social responsibility to make a positive impact on the world”. Additionally, a further 79% of our audience will, “consider the ethical reputation of a company before they apply.” The vitals were also underscored by a range of immersive workshops drawn from some of the most innovative projects from the past year. The **Resistance** workshop, hosted by Clive Watson and Neil Chivers, allowed participants to learn about how [Our/London](http://ourvodka.com/ourlondon/?ref=protein.xyz)’s small team – comprised of two local partners a distillery manager and a sales manager - produce their hand-bottled vodka using locally sourced ingredients. Methods that stand in stark contrast to the world of hyper-convenience the early adopter is opposed to. For the **Status** vital we gave a group of our audience members expert tips on how to create the perfect selfie with the aid of a front-lit technology [LuMee](https://lumee.com/?ref=protein.xyz) phone case and some comprehensive tutelage from [Ornella Kolle](https://www.instagram.com/orneiineii/?ref=protein.xyz). For our **Responsibility** vital, UK charity [Help Refugees](http://www.helprefugees.org.uk/?ref=protein.xyz) enabled us to create a package full of donations that will be used to better the living conditions of some of the 60 million refugees in the world today. The fourth and final vital was **Openness**. Digital designer Emily Groves brought her Emoji Cafe installation to bear in a workshop that helped to demonstrate the early adopters willingness to interact with far more unusual, fluid forms of brand messages. Cocktails from [Our/London](http://ourvodka.com/ourlondon/?ref=protein.xyz), and Vietnamese street food from [Viet Van](http://www.vietvan.co.uk/?ref=protein.xyz) provided the day’s refreshments. Treats were supplied by [Bee’s Bakery](http://beesbakery.co.uk/?ref=protein.xyz#sthash.nTT38ASS.dpbs) who made us our very own Protein cookies, while [Jarr Kombucha](https://jarrkombucha.com/?ref=protein.xyz) provided some delicious alternative refreshments. Thanks to everyone who came down, including the workshop hosts. Here’s to another progressive year. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/46f62094-ba19-4322-b818-c909d056cbc5.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/9a753109-ac7f-4d0e-ae9a-6968cc05acf7.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/0b5c47f9-fe7b-49bb-90d2-f4d2504db110.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/d03ee7a9-0a58-4893-aafe-2814af9a5894.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/436fc647-6a7e-41fb-83e5-5a8bb621c728.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/8f73b2f8-8d0b-41b1-a43e-7ff2611a8de3.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/362e7c0e-78e7-49db-8dd6-ce88f1996f0b.png) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12860/f23c2930-74b2-448b-b21c-ce7e912ef041.png) ### One Trick To Make Employees Happy: Ban Emails On Nights And Weekends URL: https://www.protein.xyz/one-trick-to-make-employees-happy-ban-emails-on-nights-and-weekends/ Last updated: 2016-06-01T12:10:29.000Z [www.fastcoexist.com](undefined) ### What Cadbury Learned Spending Half of One Brand's Digital Budget on Snapchat URL: https://www.protein.xyz/what-cadbury-learned-spending-half-of-one-brand-s-digital-budget-on-snapchat/ Last updated: 2016-06-06T13:16:08.000Z [digiday.com](undefined) ### Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts URL: https://www.protein.xyz/instagram-is-now-giving-small-businesses-a-dashboard-full-of-data-about-their-posts/ Last updated: 2016-06-01T12:06:18.000Z [www.adweek.com](undefined) ### 'HYPERREALITY' Reimagines Our Future URL: https://www.protein.xyz/hyperreality-reimagines-our-future/ Last updated: 2016-06-16T20:10:50.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12854/0995f04d-92f5-41b8-9836-fc13de17b1fb.jpg) [Keiichi Matsuda's](http://km.cx/?ref=protein.xyz) short film 'HYPERREALITY' explores the implications of a world immersed in augmented reality. Critical thinking-focused designer [Keiichi Matsuda](http://km.cx/?ref=protein.xyz)’s film ‘[HYPERREALITY](https://vimeo.com/166807261?ref=protein.xyz)' realises a future where media is permanently layered on top of a city using augmented reality. Made in collaboration with Columbian production team Fractal, the film, which is based in Medellin, took two years to produce, and leans heavily on post-production effects to bring Matsuda’s vision to life. It tells the brief and terrifying story of Julia Restreppo, a woman who studied to become a teacher but thanks to disparities in the level of technology she is able to afford, is now a ‘job monkey’, terrified of losing her accumulated life points. The denouement sees her fall victim to a biohacking crime, as an assailant steals a sample of her blood and is instantly able to hack her identity, leaving her destitute. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12854/8f37f593-3351-49a7-809a-9561696b98cd.jpg) Matsuda has stated that 'HYPERREALITY' is just one of a number of upcoming interconnected shorts that will refine his ideas surrounding the potency of alternative reality. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12854/1d8aadc9-5cc6-425f-94d6-292867a9e195.jpg) At some point in the future, technological advancements in the field of augmented and virtual reality could have become so enmeshed with human physiology that individuals will be unable to distinguish between reality and a simulation of it. News that Samsung, Google and Sony have filed almost 50 U.S. patent applications related to smart contacts, ocular implants and eye computing devices confirms that this isn’t a fictitious concept, but more of a big-business backed premonition. To learn more about the coming influence of augmented reality read about T[he New Yorker’s recently unveiled AR cover](https://www.prote.in/feed/the-new-yorker-unveils-an-augmented-reality-cover?ref=protein.xyz). ### Farmcation Want to Reconnect Consumers With Their Food URL: https://www.protein.xyz/farmcation-want-to-reconnect-consumers-with-their-food/ Last updated: 2016-06-16T15:31:50.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12852/1542fd60-0405-4e8a-b353-c3a2621cd2e5.jpg) Aimed predominantly at people whose preexistent interest in locally sourced and organic food has spilt over into a desire to learn more about agriculture, [Farmcation](http://www.farmcation.us/?ref=protein.xyz) operates in the space between food producers and consumers. Farmcation is a U.S. born initiative that facilitates a meaningful connection between consumers and the origins of their food by allowing them to meet the individuals who grow it, and the places where its produced. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12852/fa45f461-9f44-4bd6-a0ad-62a6ea57adad.jpg) A customer-led shift towards eco-friendly and sustainable habits has meant that between 2008 and 2014 sales of local produce have more than doubled in some parts of the US. Despite this, many small farmers still make only 20,000 USD per year on average. As a result, many layer extra revenue onto their incomes via stalls at farmers markets, offering ad hoc DIY services or introducing ‘pick your own produce’ days on their property. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12852/386c702b-f44c-4bf1-8f67-8610e39b4b7b.jpg) The founders of [Farmcation](http://www.farmcation.us/?ref=protein.xyz) – Grace Lesser and Caitlyn Toombs – sought to combine a contemporary preference for experiences over possessions with a willingness from passionate farmers to share their knowledge. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12852/4e67385f-c517-4423-8aee-b76a0b00f0ef.jpg) Farmcation’s website allows for a both a ‘Guest’ and a ‘Host’ sign up and matches a tick list of interests to the relevant farm. Activities include: farm tours; fruit picking: canning, jamming, pickling and cooking workshops; cheese making classes and farm to table meals. It’s hoped that Farmcation will help to foster support for small-scale farmers while connecting an increasingly food curious population with the land. ### How Alexa, Siri and Google Assistant Will Make Money Off You URL: https://www.protein.xyz/how-alexa-siri-and-google-assistant-will-make-money-off-you/ Last updated: 2016-05-31T14:34:23.000Z [www.technologyreview.com](undefined) ### Exploring the Relationship Between Dandyism and Black Masculinity URL: https://www.protein.xyz/exploring-the-relationship-between-dandyism-and-black-masculinity/ Last updated: 2016-05-31T13:41:21.000Z [i-d.vice.com](undefined) ### Fog Harvested Vodka from Hangar 1 URL: https://www.protein.xyz/fog-harvested-vodka-from-hangar-1/ Last updated: 2016-06-16T19:19:56.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12849/f0b7cc2e-0791-41a3-a79f-6111e89ab1ed.jpg) California-based distillery [Hangar 1](http://hangarone.com/about/?ref=protein.xyz) have teamed up with non-profit Canadian conservation charity FogQuest to create Fogpoint, a vodka that sources 60% of its ingredients from fog harvested water. Modern day consumers are acutely aware of their ability to shape the agenda surrounding social, economic and environmental concerns. Thanks to an unprecedented level of connection and openness, a shared willingness to confront the big issues has been adopted by consumers and brands alike. As a result, a range of products whose purpose goes beyond financial gain have been created. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12849/37ad9c2b-7749-4ba5-9e6e-63ae1637e2ce.jpg) Fogpoint Vodka - a collaborative effort from Californian vodka producers [Hangar 1](http://hangarone.com/about/?ref=protein.xyz) and conservation group [FogQuest](http://www.fogquest.org/?ref=protein.xyz) \- is just one such sustainably sourced example. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12849/84b68bcb-2a62-4849-8373-b3a117ab8cfd.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12849/b4696a92-4ed5-4889-9b19-3ffeadaf1627.jpg) Hangar 1 designed large-scale mesh fog catchers in consultation with FogQuest that were subsequently suspended above a trough. The catchers then turned the plentiful Bay Area fog into thousands of litres worth of water, 60% of which can be found in the grape-based distillate drink. As well as drawing much needed attention to the growing drought crisis in the area, all profits made from the sales of Fogpoint will go directly towards future conservation projects in California. Swedish homeware giants IKEA recently unveiled a [range of products](https://www.prote.in/feed/a-sustainable-product-range-from-ikea?ref=protein.xyz) designed to encourage sustainable habits in their customers. ### Millennials Are Old News; Meet The Midults URL: https://www.protein.xyz/millennials-are-old-news-meet-the-midults/ Last updated: 2016-05-31T10:24:37.000Z [www.wgsn.com](undefined) ### Remix Grimes Using Your Bare Hands URL: https://www.protein.xyz/remix-grimes-using-your-bare-hands/ Last updated: 2016-06-15T10:33:12.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12846/d4663c7e-e7d5-470b-8600-98ea277dd9a8.jpg) 'Realiti - Inside the Music of Grimes' is an interactive installation at this year's Moogfest which allowed participants to remix a Grimes track using nothing but their body movements. Interactive installations are a smart way of heightening sensory experiences by enabling participants to personalise their art encounter. At this year's Moogfest, musician Grime gave people the opportunity to remix her track "Realiti" live by simply moving their limbs. Powered by Microsoft Kinect, four sensors positioned in four corners of a space track motion taking place within a black netted area which hangs from ceiling to floor. The movement of hands on the mesh, which is illuminated by multi-coloured LED lights, is turned into 3D data which in turn remixes the different strands of the song. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12846/bebe9762-0454-4dc5-ae51-fcf583ac002c.jpg) "Moogfest is a destination for innovative creators to share new ideas, so it felt natural to bring *Realiti - Inside the Music of Grimes* to the festival,” Amy Sorokas, Director of Brand Partnerships at Microsoft Brand Studios commented. “With this installation we're exploring the unexpected ways that technology can enhance the music experience and are hoping to inspire the community.” ### #614 | Google I/O 2016 Rundown, Experiential Marketing from The North Face and Adidas Runbase Berlin URL: https://www.protein.xyz/614-google-i-o-2016-rundown-experiential-marketing-from-the-north-face-and-adidas-runbase-berlin/ Last updated: 2016-05-27T14:05:28.000Z _No content available._ ### On Twitter, a Study Says Half of All Sexist Abuse Comes From Women URL: https://www.protein.xyz/on-twitter-a-study-says-half-of-all-sexist-abuse-comes-from-women/ Last updated: 2016-05-27T09:44:55.000Z [qz.com](undefined) ### Fashion Photographers Return To Film URL: https://www.protein.xyz/fashion-photographers-return-to-film/ Last updated: 2026-06-01T20:55:22.000Z _No content available._ ### Portland’s Ambitious New Bike-Share Will Be Sponsored By Nike URL: https://www.protein.xyz/portland-s-ambitious-new-bike-share-will-be-sponsored-by-nike/ Last updated: 2016-05-27T09:45:13.000Z [www.citylab.com](undefined) ### DGT Architects Transform a Former Soviet Military Base into a Museum URL: https://www.protein.xyz/dgt-architects-transform-a-former-soviet-military-base-into-a-museum/ Last updated: 2016-06-15T15:20:46.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12844/5b7fa93d-f562-4510-9196-e3236ce06310.jpg) Repurposing former buildings blends the past and the present into a rich architectural structure. Renovating old, abandoned or unused buildings is something we discussed at length in our profile on Amsterdam's [De School](https://www.prote.in/profiles/de-school-of-life?ref=protein.xyz). Not only does it breathe new life into somewhere, but the history of the building contributes a narrative which no new architecture can compete with. Paris-based DGT Architects have taken a former soviet military base in Tartu, Estonia, and converted it into a spectacular national museum. The architecture firm discarded the original location proposed in the brief and instead opted for a 34,000 sqm disused hangar nearby, utilising its rich heritage. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12844/e4bc82ff-e588-44e6-916f-cd90a31f1d66.jpg) The refurbishment purposely considered the building's legacy, maintaining the overall structure with the addition of contemporary touches. The front roof lifts and opens outwards onto a sprawling vista of the surrounding countryside, which contrasts and complements the brutal concrete structure. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12844/8e5ba0d5-ef0f-4d9b-b505-cd3b60c2d188.jpg) The museum is set to house over 140,000 objects with the aim to create "a place of gathering and interaction, bringing people together to celebrate a rich and deep-rooted history." Honouring the past through a renovation of its buildings allows a new perspective on the future to flourish. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12844/2c913903-bd4b-4b7d-bd90-8c8a2308fa40.jpg) ### Tibba App Allows People Access To Exchange Skill Set URL: https://www.protein.xyz/tibba-app-allows-people-access-to-exchange-skill-set/ Last updated: 2016-05-31T13:42:11.000Z [www.kickstarter.com](undefined) ### Icelandair Introduce the Stopover Buddy Scheme URL: https://www.protein.xyz/icelandair-introduce-the-stopover-buddy-scheme-1d54a47f-473f-45c1-8088-98a1a22937e3/ Last updated: 2016-05-26T11:52:19.000Z [www.prote.in](undefined) ### Costa Launches its ‘Selfie Zones’ URL: https://www.protein.xyz/costa-launches-its-selfie-zones/ Last updated: 2016-05-26T11:41:23.000Z [www.bighospitality.co.uk](undefined) ### Dating app BRO Helps a Bro Out URL: https://www.protein.xyz/dating-app-bro-helps-a-bro-out/ Last updated: 2016-05-26T11:28:38.000Z [www.out.com](undefined) ### “Hey! VINA” Is A Tinder For (Girl) friends URL: https://www.protein.xyz/hey-vina-is-a-tinder-for-girl-friends/ Last updated: 2016-05-26T11:08:40.000Z [techcrunch.com](undefined) ### Starbucks Donate 100% of Their Unused Food to Those In Need URL: https://www.protein.xyz/starbucks-donate-100-of-their-unused-food-to-those-in-need/ Last updated: 2016-05-26T11:04:08.000Z [mashable.com](undefined) ### IKEA Unveils a Flat-Pack Bicycle URL: https://www.protein.xyz/ikea-unveils-a-flat-pack-bicycle/ Last updated: 2016-05-26T10:58:52.000Z [arstechnica.co.uk](undefined) ### Buffers New Salary Formula URL: https://www.protein.xyz/buffers-new-salary-formula/ Last updated: 2016-05-26T10:54:07.000Z [open.buffer.com](undefined) ### Channel 4 Launches 360° Diversity Charter URL: https://www.protein.xyz/channel-4-launches-360-diversity-charter/ Last updated: 2016-05-26T10:31:57.000Z [www.channel4.com](undefined) ### Shea Moisture Address the Racial Divide in the Beauty Aisle URL: https://www.protein.xyz/shea-moisture-address-the-racial-divide-in-the-beauty-aisle/ Last updated: 2016-05-26T10:25:29.000Z [www.adweek.com](undefined) ### Spotify Offer Staff Six Month Parental Leave on Full Pay URL: https://www.protein.xyz/spotify-offer-staff-six-month-parental-leave-on-full-pay/ Last updated: 2016-05-26T10:48:17.000Z [docs.google.com](undefined) ### Re-imagining 'Brand America' URL: https://www.protein.xyz/re-imagining-brand-america/ Last updated: 2016-05-25T17:24:27.000Z [www.businessoffashion.com](undefined) ### Hold Your Nerves URL: https://www.protein.xyz/hold-your-nerves/ Last updated: 2016-05-25T16:19:10.000Z [thelongandshort.org](undefined) ### Roam Offers Dreamy Worldwide Locations for Work and Play URL: https://www.protein.xyz/roam-offers-dreamy-worldwide-locations-for-work-and-play/ Last updated: 2016-06-16T14:58:10.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12808/bfdee1dd-ddc6-48ac-9032-d7b397b2b4ba.jpg) Roam offers members a place to live, work and play in exotic locations around the world. Working remotely from a tropical beach is no longer just the stuff that day dreams are made of. With freelancing an ever-popular vocational choice, and so much work taking place between a laptop and an internet connection, the need to be tied down to a permanent desk has never been less. The ability to work from any location means that coffee shops, cafes, hotels, and anywhere with a reasonable wifi connection are populated with laptops. Now, however, people are looking further afield for their alternative desk spots. [Roam](https://www.roam.co/?ref=protein.xyz) is an international network of communal living spaces that enables people to work, live and play from exotic locations around the world. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12808/f623dcdb-b5ca-4431-b446-e90f1af4bcc9.jpg) Boasting locations in Bali and Miami, and spaces soon to open in Madrid, Buenes Aires and London, each one offers exceptional wifi connections, a co-working space, chef's kitchen and fully furnished private rooms with en-suite bathrooms. Roam places a strong emphasis on its community aspect, as seems to be the trend with other co-habiting residences such as [WeLive](https://www.prote.in/feed/coworking-startup-wework-launch-coliving-space-welive?ref=protein.xyz). As each Roam location is much bigger than a house it has plenty of gathering spaces for meetings, events, classes, dinners, and anything else that might span vocational or recreational activities, and anything else inbetween, Visit the [Roam](https://www.roam.co/?ref=protein.xyz) website to find out more about membership. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12808/ba750c38-fe64-4812-9468-e7b0500651d4.jpg) ### How Instagram's New Feed Will Impact Brands and Influencers URL: https://www.protein.xyz/how-instagram-s-new-feed-will-impact-brands-and-influencers/ Last updated: 2016-05-25T09:15:36.000Z [www.businessoffashion.com](undefined) ### The Power of the Mid-Tier Blogger URL: https://www.protein.xyz/the-power-of-the-mid-tier-blogger/ Last updated: 2016-05-24T16:47:07.000Z [www.racked.com](undefined) ### Season Magazine is for Female Football Fans URL: https://www.protein.xyz/season-magazine-is-for-female-football-fans/ Last updated: 2016-06-16T18:33:34.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12770/b932bb76-9eed-40c3-9e6c-169a19e67a9a.jpg) Felicia Pennant's [Season](http://www.season-zine.com/?ref=protein.xyz) Magazine looks set to satiate the needs of the oft-overlooked design conscious female football fan. For too long, advertising and marketing budgets have been predicated on the preferences of the middle class white male. However, a contemporary urge to combat this culture of exclusion has given rise to a number of creative initiatives geared towards deconstructing it. This outmoded attitude is perhaps best illustrated in the world of of football publications. Now, Season magazine (the brainchild of editor-in-chief Felicia Pennant) is taking a stand on behalf of female football fans the world over. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12770/8a6389dc-beaa-4899-88a1-2e9b6d791367.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12770/f35b0f10-6d00-48da-9e7d-5fd8b63fe3f8.jpg) Fittingly, the first issue revolves around the theme of The Female Fan and features interviews with FKA Twigs' make up artist and Liverpool-supporter Naoko Scintu alongside British Vogue’s associate fashion editor Verity Parker. Natalie Doto handles Season’s design with aplomb, while Alina Negoita, Emily Rachel Rose, Claire Pepper and Patricia Karallis provide the photography while set design comes from [Isabel + Helen](http://www.isabelandhelen.com/?ref=protein.xyz). By utilising the creative talents of the aforementioned contributors, Season promises to cater to fans that appreciate football as much they do well curated design. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12770/54959b74-0d3e-4cc2-adc5-5970f9a25b23.jpg) The knowingly glossy pink magazine comes complete with football trump cards and free stickers by illustrator Charlotte Trounce, whose work also peppers Season magazine’s pages. Used in conjunction with a cause, independent magazines have emerged as an impactful method of communication. They can offer contributors, (and a marginalised consumer base), a means to say *what* they want, *how* they want. You can purchase the first issue and its accompanying football stickers via the [Season](http://www.season-zine.com/?ref=protein.xyz) website. ### Angelina Jolie Will Teach a Master’s Course at the London School of Economics URL: https://www.protein.xyz/angelina-jolie-will-teach-a-master-s-course-at-the-london-school-of-economics/ Last updated: 2016-05-24T14:27:55.000Z _No content available._ ### Refugee Housing: A New Life for Empty Prisons in the Netherlands URL: https://www.protein.xyz/refugee-housing-a-new-life-for-empty-prisons-in-the-netherlands/ Last updated: 2016-05-24T14:25:19.000Z [www.theatlantic.com](undefined) ### Google I/O 2016 Rundown URL: https://www.protein.xyz/google-i-o-2016-rundown/ Last updated: 2016-06-16T16:49:37.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12801/b2e10561-4fbf-4170-bef7-28232f38a967.jpg) A brief roundup of the key announcements made at Google I/O 2016, the company's 10th annual developer conference. Google I/O 2016, the tech giant's immersive three-day annual developer event was held in Mountain View, California last week. As usual, Google CEO Sundar Pichai and an assortment of Google executives gave the audience and the wider world a detailed run down of the innovations we can expect to see rolled out through the remainder of 2016. The first, and perhaps most integral announcement was that of Google Assistant. Described in some quarters as the ‘Siri killer’, Google Assistant represents a natural evolution of Google search into an AI-led virtual concierge. The assistant will allow users to easily gleam information, (and suggestions), via natural conversations. You can even ask it ambiguous questions, (in context), and it will still manage to find an answer Google Assistant is not a standalone app. Rather, it will be integrated into both Allo, Google’s emoji focused, encrypted messaging app, and Duo, Google’s video-telephony app. Thanks to consumer familiarity with iOS’ Facetime, Duo’s interface should prove easy enough to navigate. An added feature is an ability to stream a portion of an incoming call before answering it. A handy add-on for those of us not keen on cold video callers. Google Assistant will also be built into Google Home, a voice command controlled smart speaker, (backed by two decades worth of search engine accumulated information), that promises to bring seamless connectivity into the home. Google Home is a must for anyone already in the process of building a smart home, as it can communicate with both Nest and Works to control your thermostat and locks. If that were not enough, brands such as Uber, Whatsapp and Spotify are all partnering with Google for voice-activated applicability. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12801/61d9ddc3-d0d7-471b-8dd0-40aea964e982.jpg) In news that will please Android adherents, Google unveiled Android N, (not the official name, that’s being crowdsourced), their hotly anticipated new operating system that places a focus on VR, and allows for simultaneous, split-screen enabled app use. A beta version has been released early so that developers can begin to tinker with its capabilities. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12801/c9772a7b-a22e-4607-a3e9-ed96a742f5c5.jpg) The big Virtual Reality unveil came in the form of Google Daydream. A step forward from Google Cardboard, it represents the company’s ambition to create an immersive VR platform for mobile. Google promises that the accompanying headsets will be both comfortable and ergonomic, (having been designed by unnamed clothing companies). Android N’s aforementioned ‘VR mode’ reveals a screen of familiar apps, such as Google Streetview and Google photos, in their Virtual Reality format. Netflix, EA and The New York Times are also signed up to produce apps. Google’s strong stance on features such as frame rate, performance and image latency mean that Daydream will avoid feeling like a nauseating experience. Daydream’s accompanying, pebble-shaped controller will help users navigate the Virtual Reality portals they teleport into without needing to swivel their heads or jerk their necks. Other subtle, but no less important announcements included the expansion of Firebase, the mobile platform that allows for the rapid development of high quality apps, and the growth of Android Wear. The new incarnation, appropriately named Android 2.0, will place a huge emphasis on smart watch faces and fitness. Improvements such as handwriting recognition, and the ability for any smart watch face to show app data on it were mentioned. The fact that many of the programs and apps won’t be available for some time will do little to quell the wave of excitement the announcements are sure to generate. Check out a multimedia report on [Google I/O](https://events.google.com/io2016/?ref=protein.xyz) via its website, and to learn more about Project Jacquard, Google’s technology-driven partnership with Levi’s, click [here](https://www.prote.in/feed/google-and-levi-s-present-project-jacquard?ref=protein.xyz). ### Inside Yohji Yamamoto's Fashion Philosophy URL: https://www.protein.xyz/inside-yohji-yamamoto-s-fashion-philosophy/ Last updated: 2016-05-23T17:41:45.000Z [www.businessoffashion.com](undefined) ### Google and Levi's Present Project Jacquard URL: https://www.protein.xyz/google-and-levi-s-present-project-jacquard/ Last updated: 2016-06-16T23:46:02.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12769/912842bc-71ae-44b4-8d55-675194934d43.jpg) Google's ATAP (Advanced Technology and Projects) group have partnered with Levi's to produce a denim jacket with wearable technology woven into its microfibres. The influence of wearable technology on the wider fashion industry can be measured in its practical effect on the lives of consumers. In short, if the technological additions do not add an immediate layer of functionality to the product, it can be read as an affectation. [Project Jacquard](https://atap.google.com/jacquard/?ref=protein.xyz), a collaborative initiative from tech giants Google and fashion icons Levi’s, speaks directly to the purpose of wearable technology. By utilising capacitive microfibers, a range of garments can now be transformed into interactive surfaces capable of streamlining our everyday lives. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12769/c30064f4-3555-4ef6-b3cd-653a2cd5e882.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12769/0a57ba3a-1d12-42ff-b890-4506114f46a4.png) The first product from Project Jacquard comes in the form of a Levi’s Commuter denim jacket – aimed predominantly at cyclists – that will allow wearers to control their music, answer calls and even respond to messages. The jacket will be compatible with Google Apps such as Google Maps and Google Messaging, as well as Spotify and athletic activity tracking app Strava. By weaving sensor grids, miniaturised electronics and imperceptible circuit boards into the jacquard fibers, the jacket is completely indistinguishable from other Levi’s clothing. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12769/7e766139-c723-48f8-bcb9-97a16aee0e19.jpg) The jacket will be made available to consumers this autumn, although there is no word on how much it will set you back just yet. Junya Wantanabe’s [solar panel infused trench coat](https://www.prote.in/feed/junya-watanabe-reveals-a-solar-powered-trench-coat?ref=protein.xyz) is another example of wearable technology’s growing influence on the world of fashion, stay tuned for more examples and visit the website to discover when [Project Jacquard](https://atap.google.com/jacquard/?ref=protein.xyz) garments drop. ### Experiential Marketing From The North Face URL: https://www.protein.xyz/experiential-marketing-from-the-north-face/ Last updated: 2016-06-14T01:00:46.000Z The North Face's Mountain Festival event will see 500 budding Bear Grylls' decamp to the foot of the Eiger Mountain in Switzerland for three days of outdoor activities. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12767/8addd4c4-567a-4425-9205-ee4d180a54ef.jpg) As our collective dependence on computers and the Internet has grown, so too have the varied forms of resistance we employ to combat their influence on our lives. However, in creating apps and spaces that co-opt the consumer desire to balance wellbeing with the unavoidable consequences of modern life, brands such as [adidas](https://www.prote.in/feed/adidas-unveil-runbase-berlin?ref=protein.xyz) and [Free People](https://www.prote.in/feed/free-people-and-yogascapes-introduce-wellness-holidays?ref=protein.xyz) have created a new means of escapism. Now, in a move that can be construed as part marketing ploy, part extreme getaway, American outdoor specialists The North Face have created their first ‘Mountain Festival’. The event will welcome 500 self-styled explorers to Lauterbrunnen in the Swiss Alps for three days of paragliding, climbing and mountain trail running in September. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12767/6f2aa930-4174-4d75-aaa5-77910967f5fa.jpg) The participants, who will each have paid ÂŁ75 ($110, €99) to take part, will be actively encouraged to share their Mountain Festival experiences through social media to generate buzz around the event, and by extension, the brand itself. The North Face’s synonymy with outdoor activities means that their hosting of an event like Mountain Festival feels and looks entirely organic. However, given that consumers are growing more open to [cross-pollinated branding](https://www.prote.in/feed/ikea-and-katie-eary-present-gitlig?ref=protein.xyz), we may see an increase in similarly themed events from brands not traditionally associated with experiential offerings. ### Google Thinks You’re Ready to Converse with Computers URL: https://www.protein.xyz/google-thinks-you-re-ready-to-converse-with-computers/ Last updated: 2016-05-23T09:47:01.000Z [www.technologyreview.com](undefined) ### Chance the Rapper's Coloring Book Is The First Streaming-Only Album To Chart On The Billboard 200 URL: https://www.protein.xyz/chance-the-rapper-s-coloring-book-is-the-first-streaming-only-album-to-chart-on-the-billboard-200/ Last updated: 2016-05-23T09:10:56.000Z [www.theverge.com](undefined) ### Away Days: Meet The Adidas Skate Team Who Toured The World URL: https://www.protein.xyz/away-days-meet-the-adidas-skate-team-who-toured-the-world/ Last updated: 2016-05-23T09:02:37.000Z [i-d.vice.com](undefined) ### AI Will Create 'Useless Class' of Human, Predicts Bestselling Historian URL: https://www.protein.xyz/ai-will-create-useless-class-of-human-predicts-bestselling-historian/ Last updated: 2016-05-20T16:14:58.000Z [www.theguardian.com](undefined) ### Fancy Starbucks Drinks and the Special Snowflakes Who Order Them URL: https://www.protein.xyz/fancy-starbucks-drinks-and-the-special-snowflakes-who-order-them/ Last updated: 2016-05-20T15:29:45.000Z [www.theatlantic.com](undefined) ### Publishers and Brands, Get Ready for the Snapchat Algorithm URL: https://www.protein.xyz/publishers-and-brands-get-ready-for-the-snapchat-algorithm/ Last updated: 2016-05-20T15:28:39.000Z [digiday.com](undefined) ### The Politics of Dress URL: https://www.protein.xyz/the-politics-of-dress/ Last updated: 2025-10-23T22:25:48.000Z Melissa Coleman’s latest piece, Political Lace, is an intricately designed lace collar. It extends around its wearer’s neck and across her dĂ©colletage with elegant white feather-like patterns. At the centre point of the necklace is an LED light which flashes every 7.5 minutes. For those unaware the necklace’s significance ends there but in fact each flash represents the rate at which young women die during childbirth - a powerful juxtaposition between something which is aesthetically pleasing but poses an overwhelmingly sad reality. > “I see clothing as a medium for ideas,” explains Coleman. “With Political Lace I was really interested in how you could use wearables to be an activist, not necessarily by having a full display on your shirt, but by being more subtle about it.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12721/dd2d0763-b858-40f0-9850-c8f7cd24ecd0.jpg) Part art, part fashion, part social commentary, Coleman’s necklace represents the coming of age of her art. It’s a work that gives shape to ideas begun in previous pieces and fully cements Coleman’s unwillingness to be assigned to one category exclusively. Political Lace is an accessory item, a piece of wearable tech and an activist statement in one, no element overrides the other, rather they all work in tandem to strengthen the power of the piece. Maybe the reason there’s a difficultly in defining Coleman’s work is because there’s a difficultly in defining Coleman herself. Born in Holland, now living in London, Coleman began her career as a software engineer. Her fascination with the body, however, meant that she craved a physical link within her work. Today, Coleman has the titles ‘new media artist’, ‘lecturer’, ‘blogger’, ‘designer’ and ‘curator’ all under her belt. (There are surely multiple others too). Ultimately, her work with wearable technology has allowed her to combine her multiple passions in one physical form. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12721/e475c59b-b667-4528-b830-3206074cc0f1.jpg) Another piece by Coleman is The Holy Dress. A futurist garment made of gold star-shaped LEDs that form an armour around its wearer, the dress was exhibited at the Coded Couture exhibition at the Pratt Manhattan gallery in New York earlier this year. The piece functions like a lie detector, when the user speaks the dress measures his or her vocal stress, illuminating and administering shocks accordingly. > “People look to technology to help them out with their lives,” explains Coleman. “With The Holy Dress I was exploring the potentials of data analysis and thinking what happens if you ask technology to help you be a better person rather than just do that 10 mile run.” Then there was Media Vintage, a series of interactive electronic textiles that contain cryptic or secret messages. Made during an artist-in-residency at V2\_, a centre for art and media technology in Rotterdam. The piece was a critique of the storage of digital data in black boxes. I want to show that wearables are just a medium, you can put into it whatever you think is important. As Coleman points out, the way we apply technology in our everyday life tends to be about self-improvement. But Coleman’s work proves that wearable tech doesn’t need to be geeky or consumed with selfish gain. Rather, it can be both a piece of art and a political statement, it can affect change without being dogmatic. > “Wearable tech tends to fall into two categories. When it’s at fashion couture level people like it but they don’t really think of it as something that could be useful and beautiful at the same time. Either people see wearable tech as something that’s totally geeky or they see it as something that’s out there as an art form in fashion.” ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12721/60b0dce3-cfc8-4035-b9ca-90bda701f632.jpg) Reaching the stage of mass consumption of Coleman’s work is definitely not in the immediate future. Coleman knows this. Her work is still regarded as avant-garde - belonging more in a gallery than in a wardrobe. In the future this is sure to change. As technology develops so too will it become more and more ingrained in our everyday life. Already we’ve seen technology leave the confines of computers and enter everyday household items with the Internet of Things. Its possibilities in fashion are endless. In the future technology in fashion may become a sort of second skin, responding to everything that’s happening around you at that moment. > “Technology itself is an incredible organism, it has so many functions,” concludes Coleman. “In the future technology in fashion may become a sort of second skin, responding to everything that’s happening around you at that moment. It could change on the basis of your mood or your context. I think it’s going to become more and more aligned with you personally, your individual preferences and also preferences that you’re not even aware of yet, like how warm or cold you are.” Whether Coleman’s work will ever become easy to define is uncertain. Its influences are vast and its future applications are difficult to grasp. But it’s importance in encouraging all of us to find a more selfless use for products and applications is as clear as the flash of a light. [www.melissacoleman.nl](http://www.melissacoleman.nl/?ref=protein.xyz) / *Photos by Jonnie Craig* ### Contactless Charity from Mary's Meals and Earnest Labs URL: https://www.protein.xyz/contactless-charity-from-mary-s-meals-and-earnest-labs/ Last updated: 2016-06-16T06:08:36.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12720/d40cbb50-cea0-458e-9848-62d4579c2f54.jpg) In the face of a society that is becoming increasingly 'cashless', UK-based charity [Mary's Meals](https://www.marysmeals.org.uk/?ref=protein.xyz) have turned to [Earnest Labs](http://earnest-labs.com/?ref=protein.xyz) to create a device that will simplify and maximise the donation process. The UK-based general public is an increasingly cashless bunch these days. In fact, contactless card spend amounted to ÂŁ2.32 billion in 2015\. To put that into further perspective, 10 contactless payments take place every second, and this figure is growing month on month. A sense of convenience is central to contactless payments appeal, and now, Mary's Meals – a UK-based charity dedicated to feeding some of the world’s hungriest children – has partnered with Earnest Labs to co-opt the technology. The result is Lunchbox; a contactless donation device that the parties hope will bring about a significant increase in charitable contributions. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12720/fcecb827-6da9-44dd-81c8-76e472c9df36.jpg) To make a donation, customers simply tap their cards to Lunchbox in order to automatically make a donation of 30p, enough to provide a lunch for a child in India, Haiti, Malawi or Liberia for an entire week. Lunchbox will initially be trialled for three months in five café’s and restaurants across the U.K. Should initial figures prove encouraging, it’ll be rolled out across a wider number of eateries. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12720/aea30866-dd19-453d-a280-ed12f284df8f.jpg) Although many of us would be hesitant to admit it, well-meaning attempts by bucket or clipboard wielding charity employees can be both impractical and intrusive. As a result, donations can be discouraged and Lunchbox could possibly be the answer to reverse this trend. Technology's ability to simplify the donation process was also evidenced by Swedish mobile operator Three’s [#datadonate](https://www.prote.in/feed/donate-your-leftover-mobile-data-to-the-unhcr?ref=protein.xyz) initiative, which converts customers leftover data into money before sending it on to UNHCR in Syria. ### Adidas Unveil Runbase Berlin URL: https://www.protein.xyz/adidas-unveil-runbase-berlin/ Last updated: 2016-06-17T03:03:46.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12717/1c418c52-dd98-459f-9ab8-d9a15179b3f4.jpg) [Runbase Berlin](http://runbase.berlin/en?ref=protein.xyz) has been purpose built to unlock human potential. The growing influence of wellness is helping to reshape bodies as well as the retail landscape. Though the trend is still relatively nascent, its impact is becoming increasingly apparent. In reaction to a growing consumer preference for branded experiential spaces that offer more than just consumerism, sports giant Adidas have established Runbase Berlin. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12717/6539fa65-46f2-43f2-9d4e-9ab2a1b09cc5.jpg) Runbase Berlin brings together an active food kitchen, in-house fitness classes, individuated training schedules and a range of urban running routes. These features all aim to help members become “better runners”. The concept is built around improving the functionality of the heart, brain and muscles by fuelling the body with the correct nutrients, while simultaneously equipping it with performance enhancing Adidas gear. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12717/50a540e7-88ec-49a0-9593-066ca4a73afc.jpg) The Runbase will also reward development based on a ‘bonus scheme’. The more runners achieve, the more levels they will ‘unlock’, giving them access to further privileges including more nutritional plans, personal guidance from running experts as well as physiotherapeutic services. The unlimited access Gold Pass is available for ÂŁ45 ($67, €59) a month. Alternatively, interested parties can buy individual tickets. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12717/946fe0c3-580b-4816-a87f-49f0504593be.jpg) Selfridges' newly launched [Body Studio Department](https://www.prote.in/feed/selfridges-unveils-the-body-studio-department?ref=protein.xyz) is another example of experiential retail which comprehensively taps into the wellness zeitgeist by bringing together a similar combination of activities and products. ### Bell & Rigg Provide a Coffee Subscription Service URL: https://www.protein.xyz/bell-rigg-provide-a-coffee-subscription-service/ Last updated: 2016-06-15T11:15:30.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12690/c7bff8b3-c104-41c0-978b-f626fb5ef2f2.jpg) [Bell & Rigg's](http://bellandrigg.com/?ref=protein.xyz) coffee club could satisfy the collective consumer desire for premium quality coffee anywhere at anytime. Our love for coffee shows no signs of abating. The total turnover of Britain's accumulated coffee shops alone, (artisanal and chain), amounted to 7.9 billion in 2015, and projections from Allegra World Coffee Portal suggest this will figure will swell to 15 billion by 2025\. Consumers who are becoming more informed about the subtleties of coffee preparation and origin are driving this trend; subsequently home brewing is also on the rise. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12690/118445d7-26e6-4c49-85d2-04fea203ddf9.jpg) The prevailing on-demand culture, coupled with a collective desire for premium quality coffee looks set to be satiated by Bell & Rigg. Founded in 2016 by Gemma Mursal, Bell & Rigg’s stated aim is to “make beautiful coffee accessible to everyone”. The company’s [Coffee Club](http://bellandrigg.com/coffee-club/?ref=protein.xyz)(a coffee subscription service) will deliver a curated selection of ethically sourced, fresh seasonal coffee (based on a subscriber’s brewing and taste preferences) from over 300 passionate UK-based artisanal roasters direct to your door every two weeks. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12690/1b43b2be-d023-4f1c-8ccf-315a49060e47.jpg) And that’s not all, Bell & Rigg also provide a range of in-depth but simple to understand [brew guides](http://bellandrigg.com/brew-guides/?ref=protein.xyz) for the full spectrum of home preparatory options, from cafetiere to Chemex. The webstore store is equipped with a plethora of products that will enhance the home brewing experience, including an Aeropress kit, six cup Chemex coffee maker and even a professional barista’s handbook. Bespoke [gift boxes](http://bellandrigg.com/giftbox/build/?ref=protein.xyz) are also available. ### Soylent Commissions Fashionably Functional Uniforms URL: https://www.protein.xyz/soylent-commissions-fashionably-functional-uniforms/ Last updated: 2026-06-01T20:58:08.000Z [Sean Raspet](http://seanraspet.org/?ref=protein.xyz), artist and in-house flavour designer for food start-up Soylent, commissioned Berlin-based fashion designer [Nhu Duong](http://nhuduong.com/?ref=protein.xyz) to create uniforms for Soylent staff. First showcased at [Frieze New York](https://www.frieze.com/fairs/frieze-new-york?ref=protein.xyz) ,(with Berlin gallery SociĂ©tĂ©), the resultant collaboration did much to blur the lines between fashion brand, promotion, and installation. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12716/d740cc3a-57e3-45ac-9e50-120c25e7b61c.jpg) Versatility and efficiency lie at the heart of the enmeshment between drink and clothing. Detachable components, self-cleaning microfibre cloths and a grey colour palette mean the utilitarian uniforms are at once both chic and functional. In a clear effort to further link the uniforms to the purpose of Soylent, Duong determined that only artificial materials should be used in their construction. This approach is mirrored in the man made chemical compounds Sean Raspet will use to induce taste and flavour in the drink. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12716/6a7c4bff-7844-40e7-b13b-83bd82f8f8a4.jpg) Just as Soylent is considered a viable alternative to conventional diets, the uniforms long-term intention is to phase out the traditional, sprawling wardrobe options we’re often confronted with. Whether this is a realistic aspiration or not remains to be seen, but the idea is predicated on the fact that the Earthly materials are finite, and closer to exhaustion than we’re ready to admit. Both Soylent and the commissioned uniformed are being presented as alternatives. Though the clothing will not be available for general sale, Soylent employees will test out their functionality in their own day-to-day lives. Discover more about [Soylent](https://www.prote.in/feed/drink-soylent-2-0-straight-from-the-bottle?ref=protein.xyz) in our feed post. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12716/aebe13c6-9d5e-4050-8c0f-02db5b03b37c.jpg) Another ambitious attempt at [cross-pollinated branding came from fashion label Wellness](https://www.prote.in/feed/dubai-water-from-fashion-label-wellness?ref=protein.xyz), as they released three accompanying health related drinks as a part of their latest collection. ### The Artist Calling BS on Your ‘Motivational’ Instagram Feeds URL: https://www.protein.xyz/the-artist-calling-bs-on-your-motivational-instagram-feeds/ Last updated: 2016-05-19T12:23:48.000Z [www.dazeddigital.com](undefined) ### The End of Small Talk is Coming URL: https://www.protein.xyz/the-end-of-small-talk-is-coming/ Last updated: 2016-05-19T12:23:38.000Z [qz.com](undefined) ### The @girlwithnojob Guide to Building a Brand URL: https://www.protein.xyz/the-girlwithnojob-guide-to-building-a-brand/ Last updated: 2016-05-19T12:24:06.000Z [digiday.com](undefined) ### Soon We Won’t Program Computers. We’ll Train Them Like Dogs URL: https://www.protein.xyz/soon-we-won-t-program-computers-we-ll-train-them-like-dogs/ Last updated: 2016-05-18T17:27:58.000Z [www.wired.com](undefined) ### The Whole Foods Playbook for Reaching New Markets URL: https://www.protein.xyz/the-whole-foods-playbook-for-reaching-new-markets/ Last updated: 2016-05-18T17:27:58.000Z [www.fastcompany.com](undefined) ### How I Learned to Love Snapchat URL: https://www.protein.xyz/how-i-learned-to-love-snapchat/ Last updated: 2016-05-18T17:27:58.000Z [www.nytimes.com](undefined) ### New NYC Food Scene URL: https://www.protein.xyz/new-nyc-food-scene/ Last updated: 2024-07-12T11:18:56.000Z Bedstuy born and raised, Kai first opened her concept store ‘Sincerely Tommy’ to support young, emerging female designers and revitalise her beloved neighbourhood. The store is now a go-to destination for visitors as well as a communal meeting space for locals, with a cafe space for people to hang out and exchange ideas. With her fashion background (she honed her skills at Chanel) and entrepreneurial attitude, Kai is a recognised tastemaker in New York. When I was in high school, I started taking classes at the Fashion Institute of Technology. I was doing textile design and pattern making. I just started to fall in love with fashion design. I was like, ‘Oh I’m going to be a fashion designer’ or ‘Oh I’m going to be a buyer,’ so I did that. My first job was at this boutique in Fort Greene when I was 17—I just walked in because my mom was like, 'Time to get a job!' I had never worked, so I just went walking down Fulton Street, and there was this really cute boutique that had just opened. It was sort of like what my store is like now. I walked in and was like, ‘Hey this is my rĂ©sumĂ©. I really like this store, and I’d really like to work here.’ They had just opened like a week ago and weren’t even trying to hire anyone. I started off as an intern and left three years later doing all of the men’s buying, and I loved it. My first real job once I left school was at Chanel as an operations manager overseeing back-of-the-house stuff. Then I was at Aritzia managing their first store in Soho. After that I was like, ‘I’m ready to do my own thing,’ but those experiences were so valuable. I learned what women want to buy, what they’ll spend money on. Women specifically will remain loyal to a brand if they really like what it represents. The money is an afterthought if they know they are investing in something. _This post is for subscribers on the TEAM tier only._ ### 85 Percent of Facebook Video is Watched Without Sound URL: https://www.protein.xyz/85-percent-of-facebook-video-is-watched-without-sound/ Last updated: 2016-05-18T17:27:58.000Z [digiday.com](undefined) ### Why Americans Aren't Shopping URL: https://www.protein.xyz/why-americans-aren-t-shopping/ Last updated: 2016-05-18T17:27:58.000Z [www.businessoffashion.com](undefined) ### Introducing Brother: The Model Agency Representing The Underrepresented URL: https://www.protein.xyz/introducing-brother-the-model-agency-representing-the-underrepresented/ Last updated: 2016-05-18T17:27:58.000Z [i-d.vice.com](undefined) ### The Simpson's Air Live Animated Episode URL: https://www.protein.xyz/the-simpson-s-air-live-animated-episode/ Last updated: 2016-06-12T14:15:19.000Z The latest episode of The Simpson's was a live-animation first. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12695/7b050a00-7187-49cf-9774-2bfa61213dd8.jpg) Lapsed viewers of The Simpson’s could be excused for forgetting that the storied cartoon is still running. And as it enters its 27th season, the challenge faced by the show’s writers to keep it fresh and relevant must surely be a daunting one. In an attempt to reinvigorate engagement with their generation spanning audience, Fox [announced in February](https://www.prote.in/feed/motion-capture-technology-helps-homer-simpson-go-live?ref=protein.xyz) that they were creating an episode which would see animation and motion capture technology amalgamated to allow Homer Simpson to answer viewers questions. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12695/3750d91b-ffe1-47f6-8d7b-14407042bf2d.jpg) That episode, aptly titled *Simprovised*, aired last night. At the end of the conventionally animated part Homer’s voice actor, Dan Castellanata, fielded questions from America’s East and West Coasts in an entirely improvised three-minute segment. He touched upon the U.S. presidential race, (endorsing Bernie Sanders), and Drake’s recent SNL performance. The improvised segment was realised by utilising Adobe’s new Character Animator Software. The suite imports animator’s 2D illustrations from Photoshop and Illustrator and then maps the actor’s movements from a webcam. This new technology means the gap between consumers and entertainment is being slowly bridged. Though the animators responsible for *Simprovised* were granted early access to the toolset used to create the episode, it will soon be shipped commercially, meaning that live animation could soon become commonplace. ### Protein Audience Briefing 2016 URL: https://www.protein.xyz/protein-audience-briefing-2016/ Last updated: 2016-06-17T05:10:30.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12694/566666a6-21b9-47af-ba2f-c3408eacf02c.jpg) Good news London, the Protein Audience briefing is almost here. London, hold onto your hats, the 2016 Audience Briefing is almost here. Based on the findings from our annual international survey, the Protein team will guide you through the emerging trends, themes and behaviours of that culturally savvy group, the early adopter consumer. As always, we’ve lined up a host of immersive workshops - based on some of the most innovative projects the past year - that will bring our findings to life. The themes of the Audience Briefing 2016 will be: Responsibility How our audience is exploiting the hyper-connected nature of their day-to-day lives to make a tangible difference to those who are perennially marginalised by the status quo. We examine how this insistence on justice and equality for all also extends to the behaviour they now expect from brands. The related workshop will see participants work with [Help The Refugees](http://www.helprefugees.org.uk/?ref=protein.xyz) to create a personal package full of donations that will be used to alleviate the plight of the 60 million refugees in the world today Resistance How this group of early adopters is reassessing their dependence on brands that offer frictionless, convenient services. Their growing reliance on instantaneous gratification has given way to a preference for organic discovery that they’re made to work for. [Our/London](https://www.prote.in/profiles/our-london-vodka-a-truly-glocal-business?ref=protein.xyz) will lend their expertise to host the accompanying workshop. Openness How our audience’s truly global mindset has given rise to an unprecedented level of openness in the way they are willing to engage with brands. This group is so savvy when it comes to advertising that they’re far more likely to appreciate unusual, fluid messages than they are the tried and trusted. In keeping with this theme, [Emily Groves’](http://emilygroves.co.uk/?ref=protein.xyz) emoji workshop will offer a glimpse into a world of singular communication. Status How this group of early adopters, who’re united by the breadth of their interests, are managing to stand out despite this. Crucially, we take a closer look at how their digital identities are now helping to extend and define their individual sense of self. Our accompanying workshop will equip partakers with the skills needed to create the perfect selfie with the aid of a front-lit technology Lumie phone case. You can purchase your tickets [here](https://www.eventbrite.com/e/protein-audience-briefing-london-2016-tickets-24429818244?ref=protein.xyz), and for the next 24 hours we're offering a whopping 50% discount, just use the code FLASH50 at the checkout. Thursday May 26th 2016 3.30pm - 7.00pm Protein Studios, 31 New Inn Yard, Shoreditch, London, EC2A 3EY ### Confessions of a Social Media Exec on Influencer Marketing URL: https://www.protein.xyz/confessions-of-a-social-media-exec-on-influencer-marketing/ Last updated: 2016-05-26T14:42:50.000Z [digiday.com](undefined) ### Exploring London's DIY Zine Revolution URL: https://www.protein.xyz/exploring-london-s-diy-zine-revolution/ Last updated: 2016-05-18T17:27:58.000Z [i-d.vice.com](undefined) ### The Coming Horror of Virtual Reality URL: https://www.protein.xyz/the-coming-horror-of-virtual-reality/ Last updated: 2016-05-18T17:27:58.000Z [www.newyorker.com](undefined) ### The New Yorker Unveils an Augmented Reality Cover URL: https://www.protein.xyz/the-new-yorker-unveils-an-augmented-reality-cover/ Last updated: 2016-06-15T08:29:08.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12689/1b867bb2-c77a-4713-bd45-03608ceba6da.jpg) [The New Yorker ](http://www.newyorker.com/?ref=protein.xyz)has collaborated with illustrator [Christoph Niemann](http://www.christophniemann.com/?ref=protein.xyz) to produce its first ever augmented reality cover. Consumer attitudes have produced an evidence base that strongly suggests print is not dead. With this trend now firmly established, publishers can begin to flex their creative muscle by collaborating with the digital formats that at one point threatened their existence. [The New Yorker](http://www.newyorker.com/culture/culture-desk/cover-story-2016-05-16?ref=protein.xyz) has collaborated with illustrator Christoph Niemann to create their first AR (augmented reality) cover. Niemann’s illustration, titled ‘On The Go’, features a woman attempting to navigate a subway car’s closing doors, covering both the front and back cover of the latest ‘Innovators Issue’ - another first. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12689/4ffd35b8-baf0-4c34-988e-d1113a9c00b4.jpg) To make ‘On The Go’ come alive, users must download the free UNCOVR app from the [Google Play](https://play.google.com/store/apps/details?id=com.newyorker.Uncovr&ref=protein.xyz) or [Apple App Store](https://itunes.apple.com/us/app/uncovr/id1100816082?ls=1&mt=8&ref=protein.xyz). Once the app is opened and held over the cover it will reveal a sprawling 3D cityscape that reacts and changes in relation to the perspective of the camera. The New Yorker is as noted for its commentary and reportage as it is its illustrated covers. As a result, this project (helmed by The New Yorker’s art director, Françoise Mouly) feels like an organic progression. ### Build Your Brand as a Relationship URL: https://www.protein.xyz/build-your-brand-as-a-relationship/ Last updated: 2016-05-18T17:27:58.000Z [hbr.org](undefined) ### Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot URL: https://www.protein.xyz/why-ads-go-viral-and-what-made-apple-s-taylor-vs-treadmill-the-perfect-viral-spot/ Last updated: 2016-05-31T10:31:18.000Z [www.adweek.com](undefined) ### Brand Communities Flourish When Consumers Are In Charge URL: https://www.protein.xyz/brand-communities-flourish-when-consumers-are-in-charge/ Last updated: 2016-05-18T17:27:58.000Z [www.psfk.com](undefined) ### #612 | Our/London's Glocal Business, Airbnb Team up with Yayoi Kusama and the Youth-Made Recens Paper URL: https://www.protein.xyz/612-our-london-s-glocal-business-airbnb-team-up-with-yayoi-kusama-and-the-youth-made-recens-paper/ Last updated: 2016-05-13T13:42:31.000Z _No content available._ ### Our/London Vodka a Truly Glocal Business URL: https://www.protein.xyz/our-london-vodka-a-truly-glocal-business/ Last updated: 2016-06-16T15:28:21.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/6825ba6c-9480-4e86-afed-57f7480adefa.jpg) Image by Theo Cottle The latest outpost of [Our/Vodka](http://ourvodka.com/?ref=protein.xyz) has just opened up in London's creative epicentre, Hackney. We stopped by to check out the events space and distillery to find out more about the brand. Neil Chivers and Clive Watson, lifelong friends and partners in [Our/London](http://ourvodka.com/ourlondon/?ref=protein.xyz), pushed the old adage “nothing worthwhile comes easy” to its limits in the process of setting up their Hackney-based vodka distillery and events space. When contacted by Great Works, the Swedish creative agency tasked with helping to identify potential partners, Neil was initially indifferent: “I received a Facebook message from Mattias from Great Works, the creative agency in Sweden and I sort of skim read the message that said ‘vodka’ and ignored it. I thought they wanted me to do PR for vodka and that’s not what I do.” The arrival of Great Works**’**message coincided with Neil’s secretive marriage plans. And so, with the message still sitting in his inbox, Neil flew with his girlfriend to Costa Rica and tied the knot on a moonlit beach. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/2bfb5823-c89d-4526-889e-8c4deaf8ec57.jpg) Image by Theo Cottle After the newlyweds returned from their Central American sojourn, Neil still needed persuading. Over lunch he told Mattias that he felt it wasn’t for him, but that his friend, Clive Watson, with extensive experience of the hospitality business, would be a more natural fit. In a serendipitous twist of fate, he was told that in fact Clive was already on the list, and they’d been recommended as a pair. Å sa Caap, the creator of the Our/Vodka concept, famously decides on partners based on whether or not she would have Christmas dinner with them. And so, Neil and Clive were flown out to Sweden to learn more about the proposal at a chemistry meeting designed to establish whether the three of them would get along. We’re sharing ideas all the time, Berlin are trying one thing and if it works then we all get to try it. And if stuff doesn’t work in one territory maybe it will work in another. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/a870a798-b22d-4fd3-a05e-5af88f21fa1e.jpg) Image by Theo Cottle Given that Cap spent two years incubating Our/Vodka, pitching the plan unsuccessfully *“60 times” t*o parent company Pernod Ricard before seeing it green lit, it’s unsurprising that bringing the right partners on board is so important to her. This approach defines and informs a great deal of the decision-making process and also helps to bind Our/Vodka’s constituent territories as a global community rather than disparate outposts. The partners meet up once a year, though sadly not at Christmas:“We’re sharing ideas all the time, Berlin are trying one thing and if it works then we all get to try it. And if stuff doesn’t work in one territory maybe it will work in another. And as every city opens up it makes our brand stronger” After a three-month hunt, Our/London decided that two adjoining railway arches in Hackney, an area Neil reasonably describes as “the creative epicentre of London” would be the ideal location for their new venture. However, securing the space proved problematic, and Neil, “ended up calling Network Rail three times a day” in what turned out to bean extremely testing, yet ultimately successful pursuit. Clive and Neil’s shared passions have informed the events that have taken place at the event space to date. The two men met at art school over 25 years ago and now work individually in the areas of music and food, so it feels entirely fitting theirinitial forays into the events world draw directly from these influences. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/c1a34ed9-035e-44df-8c3d-cfd9bf2712a1.jpg) Image by Theo Cottle So far, they’ve established a monthly collaboration with Bethnal Green-based providers of intimate gigs, Sofar Sounds; made the space available for denim brand Bethnal’s Spring/Summer 2016 presentation; and allowed the distillery to be used as a backdrop in a photoshoot for musicians Tinie Tempah and Izzy Bizu. However, it isn’t just established brands who’ve been able to take advantage of the versatile setting, Neil and Clive have made a conscious effort to add a community to feel to the Our/London space “we’ve been giving fashion students the opportunity to do their photo shoots here, free of charge.” This isn’t to say that the partners will allow just anyone to use their home as they please, and nor will they overextend themselves or reach out to people and organisations in order to superficially raise their profile. The two entrepreneurs used their contacts in the industry to “beg steal and borrow” the equipment needed to turn the disused arches into a suitable event space, and their hard work shows.“A friend of mine who owns a speaker company provided the sound system at cost price. A friend of Clive’s helped to refit and redesign the internal events room”.Neil and Clive have equipped the roomwith all the necessary features that have make it flexible enough for large parties, tours and the aforementioned photo-shoots. Our vodka is wheat based, Detroit’s vodka is corn based and LA’s will be grape based, because those are the ingredients most local to them. The distillery itself is an impressive operation. Although largely run by by the distillery manager, busy periods require an “all hands on deck” approach with Matt, Joel and Jack, who heads up the marketing, all mucking in when needed. Locally sourced ingredients are of paramount importance given Our/Vodka’s community-minded approach. “We get the highest quality spirits that we can from as close as possible. We tried to find a place in London but we found that the quality and consistency was best in this place just outside Birmingham.” This theme is echoed in all of the other Our/Vodka territories, from Berlin to New York. The ingredients reflect the locale; each is made to feel more connected to its surrounding area by the sourcing of local and carefully selected natural ingredients “Our vodka is wheat based, Detroit’s vodka is corn based and LA’s will be grape based, because those are the ingredients most local to them. There’s a flavour compound that we all use which comes from Sweden, I guess that’s what ties all the cities together in terms of taste and flavour.”Fitting for a brand that was originally conceived there. Once the distillery’s specifically designed copper pot has created the molecularly perfect base product, it’s mixed with purified and demineralized London water to bring the alcohol content down to a palatable 37.5% ABV. “We’ll make up to about 1400 bottles in any one batch and the whole process can take about 48 hours, so it’s a fairly quick turnaround.” The soon to be recognisable bottles are gravity filled, individually capped by hand, machine-labelled and then stacked neatly into boxes by the distillery manager. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/322dc6ba-5764-45bd-bb96-51bb8af326d2.jpg) Image by Theo Cottle Although the small batches of Our/London vodka are distilled and packaged on site the team are keen to dispel any artisanal impressions “We’re trying to steer away from the notion of craft because we don’t feel we are. We have a huge backup in Pernot Ricard and we are geared to scale up. We can make a lot of product if we were running 24 hours a day, we can make 40,000 cases a year.” After an initial struggle, owing to the fact that most places had already ordered the quantities of alcohol from the brands they wanted to stock over Christmas, Our/London have gradually expanded their outreach “We’re in 50 outlets across London including Harvey Nichols, Borough Wines and various other independent stores and bars as well as a few restaurants; we’re slowly building our brand and our distributions.” The revelation that Neil and Clive currently make no money from the Our/London project and are at present putting in their time for free only serves to reinforce the sense of care and ownership Åsa Caap was hoping to imbue each territory with. Though Absolut fund the operation, it works as a profit share and until it becomes cost-effective, Neil and Clive will take no income. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12683/5eab3fa0-5a3d-4ba3-92f0-05b8a36dffe3.jpg) Image by Theo Cottle Åsa Caap ’s idea was simple; she wanted to create a drinks brand that worked at a local level. Rather than have a centralised distillery in Sweden and use a huge marketing budget to push the product overseas, she went into the cities and found local partners who were established in their own industries, people who could bring something different to the table and offer a different take on what a drinks brand ought to be. By involving local entrepreneurs who understand the ebb and flow of their city or notably those not drawn from the drinks industry, Our/Vodka is successfully fostering an approach that champions diversity and localism. “All the partners are different, and will have a way of bringing their brand to life as it were.” ### Living the Stream URL: https://www.protein.xyz/living-the-stream/ Last updated: 2024-07-12T09:36:42.000Z When Agnetha FĂ€ltskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad sang words of resistance, love and heartbreak in 1975 perhaps the most emblematic pop tune of all time was born. Mamma Mia ushered in a musical group that would forever be synonymous with the catchy power of pop and the country that gave rise to their success. But far from dwelling on the success of the past, be it through technology or songwriting today Sweden is continuing to dominate the music industry. As the home of both piracy and streaming, Sweden is unique in its musical rootedness. For such a small country, Sweden is punching far above its weight. But how are Swedes consuming music? What genres of music are rising in popularity? Today Sweden’s music legacy lives on. Artists like Avici have dominated international charts and music writers such as Max Martin have created some of the world’s great hits for the likes of Taylor Swift and Katy Perry. Within Sweden itself, hip-hop artists have been fostering a loyal following and demonstrating the talent and subversive appeal of a generation of Swedish youth. _This post is for subscribers on the TEAM tier only._ ### Who Is Stan Smith? And Why Am I Wearing His Shoes URL: https://www.protein.xyz/who-is-stan-smith-and-why-am-i-wearing-his-shoes/ Last updated: 2016-05-18T17:27:58.000Z [thelongandshort.org](undefined) ### To Be More Productive, Try Angling Your Morning Toward What Brings You Joy URL: https://www.protein.xyz/to-be-more-productive-try-angling-your-morning-toward-what-brings-you-joy/ Last updated: 2016-05-18T17:27:58.000Z _No content available._ ### How Travel is Changing the Fashion Industry URL: https://www.protein.xyz/how-travel-is-changing-the-fashion-industry/ Last updated: 2016-05-18T17:27:58.000Z [www.cntraveller.in](undefined) ### Recens Paper is a Publication for the Youth by the Youth URL: https://www.protein.xyz/recens-paper-is-a-publication-for-the-youth-by-the-youth/ Last updated: 2016-06-16T15:28:26.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12677/e56d149d-cabe-4bb0-9bc0-160c4512ab24.jpg) By tackling societal norms and offering a fresh perspective on youth culture [Recens Paper](http://recenspaper.com/?ref=protein.xyz) is aiming to raise a generation. The younger generation among us are often perceived as apathetic, self-centered Internet obsessives. This generational archetype is inaccurate, there are plenty of observant, hyper-aware digital natives who are coming of age in a time of great technological advancement, cultural fluidity and borderless attitudes. Concepts such as race, age and gender feel arbitrary to them. 16-year-old Elise By Olsen, the founder and editor-in-chief of youth culture magazine Recens Paper, could be considered wholly representative of this increasingly influential generation of young people. She began blogging at the tender age of eight and has already given an illuminating [TED Talk](https://www.youtube.com/watch?v=CrX5O2XWHws&ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12677/f13cc7ce-fd4a-4154-8ce6-1a60a0eb7728.jpg) Oslo-born By Olsen recognised that magazines aimed at ĂŒber young audiences generally leant heavily on three base topics: pop culture, celebrities and beauty. In doing so, they helped perpetuate (and reinforce) unrealistic beauty standards and hyper-commercialisation. She established Recens Paper in 2014 as an act of opposition to this. The magazine's pages present political essays, progressive photo series', think pieces that break down binary stereotypes and profiles that showcase the meaningful achievements of a talented spectrum of young people. The magazine also acts as a platform for its contributors, who are able to connect with like-minded individuals within the creative industries. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12677/945c0cb5-8b7a-4769-850b-0330caa203e5.jpg) Each issue of Recens Paper adopts a highly conceptual approach that helps to dictate the art direction, meaning that none of the four issues that have been released so far are alike. She attributes the continued success of Recens Paper to several things: a generational yearning to connect with tangible, authentic content, the internet’s ability and simplify the creative process and Oslo’s willingness to fund young creative such as herself. [gal-dem zine](https://www.prote.in/feed/introducing-online-magazine-gal-dem?ref=protein.xyz) and [Banana](https://www.prote.in/feed/banana-magazine-shines-a-spotlight-on-contemporary-asian-culture?ref=protein.xyz) are further examples of magazines that are being created by the audiences they intend to reach. ### Streaming Now Top Recorded Revenue Source For Warner Music URL: https://www.protein.xyz/streaming-now-top-recorded-revenue-source-for-warner-music/ Last updated: 2016-05-18T17:27:57.000Z [musically.com](undefined) ### CondĂ© Nast Is Launching a 'Beauty Network' URL: https://www.protein.xyz/conde-nast-is-launching-a-beauty-network/ Last updated: 2016-05-18T17:27:58.000Z [www.racked.com](undefined) ### Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed URL: https://www.protein.xyz/why-items-from-your-shopping-cart-may-start-showing-up-in-your-instagram-feed/ Last updated: 2016-05-18T17:27:57.000Z [www.adweek.com](undefined) ### Bit on the Side URL: https://www.protein.xyz/bit-on-the-side/ Last updated: 2024-07-12T09:22:51.000Z ## Floor’s Cafe, Berlin Florentina Martins, Owner ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/uploads/dkH01ilEAPYc7mXZBdd4Kiyds7v5ruRD6Ej-oZ_aBv8.png) **When did you start introducing Bitcoin to the cafe?** Just a week after the cafe opened. I first came into contact with it while working at a bar called Room77\. There’s quite a big Bitcoin scene here, so although I was sceptical at first I quickly came round to it, when I opened Floor’s it seemed natural to acceptBitcoin payments as well. For me it’s an interesting way of not paying in cash and without involving banks. Normally if I would take card payment there’s always a percentage of money given to the banks, with Bitcoin it cuts out the middle man — it’s just from one person to another. **Can you explain how Bitcoin works here?** There’s a QR code at the front, you take a photograph of that and send your bitcoins via your phone. It’s different for Android and iPhones but either way you can transfer the Bitcoins from your phone by scanning the QR code. > Normally if I would take card payment there’s always a percentage of money given to the banks, with Bitcoin it cuts out the middle man— it’s just from one person to another > **What kind of people pay using Bitcoin at Floor’s and how often do people use it?** In the beginning, to be honest, it was used much more, I think that’s because the Bitcoin was more stable than it is now. There was a lot of media attention given to it so then it was used almost on a daily basis, sometimes twice a day. Now it’s more like once a week, once every two weeks. It’s really slowed down. In the beginning there was a very international crowd, people came to this area specifically because there are so many Bitcoin outlets. You can spend a whole day without spending any other currency. _This post is for subscribers on the TEAM tier only._ ### Airbnb and the Tate Cast Yayoi Kusama as an Interior Designer URL: https://www.protein.xyz/airbnb-and-the-tate-cast-yayoi-kusama-as-an-interior-designer/ Last updated: 2016-06-16T15:37:27.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12647/a3f92287-a0db-42cd-a38d-6cc12fd120b0.jpg) The [Tate Modern](http://www.tate.org.uk/?ref=protein.xyz) and [Airbnb](https://www.airbnb.co.uk/?af=43720035&c=A%5FTC%3Drrm59c3hnp%26G%5FMT%3De%26G%5FCR%3D70539075276%26G%5FN%3Dg%26G%5FK%3Dairbnb.%26G%5FP%3D%26G%5FD%3Dc&gclid=COfbwY7ez8wCFRG6GwodZuMBAQ&dclid=CLaq2Y7ez8wCFeqi7QodZ6gLhQ&ref=protein.xyz) are teaming up with contemporary artist [Yayoi Kusama](http://www.yayoi-kusama.jp/e/information/?ref=protein.xyz) to turn a London bedroom into a liveable artistic installation. Pre-eminent conceptual Japanese artist Yayoi Kusama has teamed up with the Tate Modern and accommodation specialists Airbnb to create a competition that will turn one lucky Londoners bedroom into an immersive art exhibition. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12647/01ab15ec-acdb-4a89-871c-541ac24d6ca6.jpg) Kusama’s six-decade spanning archive of works uniquely explored the intersections of her own troubled psychology, feminism, sexuality and surrealism, amongst many other visceral and thematic ideas. They were demonstrated most recently by her Scandinavian retrospective at the [Louisiana Museum of Modern Art](https://en.louisiana.dk/?ref=protein.xyz). The exhibition showcased a sprawling universe of psychedelic dot patterns, visual art, bewildering mirror rooms and elaborate sculptures. How these ideas will translate when downsized is anyone’s guess, but the Yayoi Kusama inspired interior design work will guarantee that the winning room becomes the most valuable in the capital, in an artistic sense at least. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12647/86eef0a2-3d1f-4c40-b54a-f1f33eee6677.jpg) Applicants must submit a 300 word reason outlining why they deserve the honour of having their Airbnb listed space redesigned by one of the most iconic artists the world has ever known. The closing date for the competition is midnight tonight (10th May). Winners will also receive tickets to the opening party of the Tate Modern’s extension, which takes place on June 16th. You can apply [here](http://www.tate.org.uk/visit/tate-modern/new-tate-modern/win-kusama-room?ref=protein.xyz). ### Tech Companies Really Want To Put Computers in Your Eyeballs URL: https://www.protein.xyz/tech-companies-really-want-to-put-computers-in-your-eyeballs/ Last updated: 2016-05-18T17:27:57.000Z [qz.com](undefined) ### Kelela On Her Forthcoming Album and Using Her Platform For Good URL: https://www.protein.xyz/kelela-on-her-forthcoming-album-and-using-her-platform-for-good/ Last updated: 2016-05-18T17:27:57.000Z [i-d.vice.com](undefined) ### Ads Evolve Into New Forms as Media Landscape Shifts URL: https://www.protein.xyz/ads-evolve-into-new-forms-as-media-landscape-shifts/ Last updated: 2016-05-18T17:27:57.000Z [www.nytimes.com](undefined) ### Train Your Brain With the Rightspeed App URL: https://www.protein.xyz/train-your-brain-with-the-rightspeed-app/ Last updated: 2016-06-16T06:59:36.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12637/b4a25c8a-6bdf-4227-a2d3-51ac4bda328a.jpeg) The [Rightspeed ](https://itunes.apple.com/us/app/rightspeed-speed-listening/id1104515047?mt=8&ref=protein.xyz)app is capable of training your brain to listen to audiobooks and podcasts at 10x their original speed. Chances are the amount of books you've bought now vastly outnumber the amount that you've actually managed to get through. And now they're piled up on your desk, or neatly filed away like ornaments of your literary intentions. The recent audiobook boom has done much to lessen this exclusively first world problem by allowing users to sit leisurely as the tones of Colin Firth, Kate Winslet or even James Earl Jones read our favourite novels to us. However, audiobooks still require time to be consumed, something many of us sorely lack. This issue may now have been mitigated by the [Rightspeed](http://rightspeed.co/?ref=protein.xyz) app, (currently available in the [iTunes](https://itunes.apple.com/us/app/rightspeed-speed-listening/id1104515047?mt=8&ref=protein.xyz) store) which has the capacity to play audiobooks at 10x their original speed. If the prospect of hurtling through Haruki Murukami’s [bibliography](https://en.wikipedia.org/wiki/Haruki%5FMurakami?ref=protein.xyz#Bibliography) in the time it takes you to complete your morning commute sounds daunting, relax, Rightspeed will allow you to adjust the listening speed to a pace you’re more comfortable with. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12637/7fceea2c-e547-493b-9821-4cf15f31a581.png) Rightspeed’s founder, [Max Deutsch](https://medium.com/ios-os-x-development/i-built-a-speed-listening-app-c6d2e3704713?ref=protein.xyz#.tyekps83g), listens to books at 5.3x their normal speed, allowing him to rattle through even the densest of novels in the time it would take a mere mortal like you to boil an egg. You suspect though, that he didn’t begin at this speed, and you’d probably be right. Rightspeed’s slow acceleration feature will increase the playback speed by an infinitesimal 0.1x every two minutes allowing your brain’s neuroplasticity to slowly train itself to absorb content and or follow narrative at increased speeds. ### A Sustainable Product Range from IKEA URL: https://www.protein.xyz/a-sustainable-product-range-from-ikea/ Last updated: 2016-06-16T12:57:37.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12636/26b4344f-0351-4e70-9e75-2ba57092cfd1.jpg) [IKEA](http://www.ikea.com/gb/en/?ref=protein.xyz) have released two new products that evidence a clear commitment to sustainable commerce. At the turn of the year IKEA asserted that consumers in the west had seen their need for homewear satiated. Steve Howard, head of sustainability for the Swedish furniture giants, stated that we had hit “peak stuff
peak home furnishings”. The company subsequently established a [research lab](http://ikea.today/?ref=protein.xyz) dedicated to producing products that would help to create a ‘circular IKEA’ – one that allowed customers to repair and recycle, rather than replace - by facilitating sustainable practices in their customers. The first of these products is a convenient indoor hydroponics kit named Krydda, available in late May, that will allow consumers to grow vegetables in their own homes all year round. Krydda will allow for the conservation of energy and money. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12636/ac299c9e-7384-4026-9ae3-585589583261.jpg) The second is a bike (designed in collaboration with Swedish design company [Veryday](http://veryday.com/?ref=protein.xyz)) named Sladda, which is aimed squarely at those living in metropolitan areas. The aluminum bike is low maintenance, lightweight enough to transport up and down stairs, and demonstrates IKEA’s commitment to limiting wastage by utilising a corrosion-resistant cogged drive belt, rather than a chain. IKEA believe that the drive belt will endure just over 9,000 miles worth of use. Sladda, which will be released in August, is available with several easy to attach accessories appropriate for city dwellers, including a rack, trailer and custom bag. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12636/a1186ae8-7cf7-48c8-a7f8-2bd32620793e.jpg) Leading fashion retailers such as [Patagonia](https://www.prote.in/feed/truth-to-materials?ref=protein.xyz)and [H&M](https://www.prote.in/feed/h-m-and-m-i-a-want-to-recycle-your-old-clothes?ref=protein.xyz) have echoed IKEA’s sense of social responsibility. Seoul based [Hotel Cappuccino](https://www.prote.in/feed/socially-responsible-hospitality-from-hotel-cappuccino?ref=protein.xyz) and Notting Hill’s [Tiny Lea](https://www.prote.in/feed/tiny-leaf-is-london-s-first-zero-waste-restaurant?ref=protein.xyz)f restaurant also offer examples of sustainable commerce. ### Radiohead's Contrarian Marketing Strategy URL: https://www.protein.xyz/radiohead-s-contrarian-marketing-strategy/ Last updated: 2016-06-15T20:34:48.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12635/c7a7e65b-0112-4173-8a9f-e0388dcdc597.jpg) Radiohead's approach to promotion flies in the face of conventional wisdom. But in challenging and confounding their audience they're creating innovative marketing stratagem. By erasing their online presence, establishing two new mysteriously named companies and reverting to the relatively analogue method of circulating flyers (to music writers and fans) that cryptically hinted at the release of “Burn The Witch”, the first single taken from their new album *A Moon Shaped Pool*, Radiohead have provided a new page for the promotion playbook. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12635/9a938b73-e667-4425-bef9-edb290f209cf.jpg) Radiohead are no strangers to producing nonconforming marketing tactics. 16 years ago the band released *Kid A* \- an album that went on to become a commercial and cultural triumph - but outside of embedding ‘blips’ (short animated videos set to *Kid A’s* songs) into webpages, the methodology behind the promotion of Kid A was non-existent. The band elected to release no singles or videos, advance copies of *Kid A* were not made available and journalists were forced to conduct all interviews with the band via e-mail. In addition, rare listening sessions were stringently regulated. Industry insiders at the time labelled these actions as “commercial suicide”. This considered act of [disappearing completely](https://www.youtube.com/watch?v=7vFaoA7t2RE&ref=protein.xyz) led to forum-led fan debate centred to decoding their intentions, and garnered more press coverage for *Kid A* than conventional methods would have. The release of *A Moon Shaped Pool*has echoed this approach, and seen the effects amplified by virtue of being perpetrated in this social media age. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12635/f2504baf-6f3d-4e9e-aaa0-29d8c906b232.jpg) Releasing an album without fanfare in 2016 is commonplace. This reveals two things: firstly, Radiohead were almost two decades ahead of their time, and secondly, confounding fans who’ve grown accustomed to these tactics is now more difficult. However, the marketing schema behind *A Moon Shaped Pool* has succeeded in pushing the envelope once more. The ability to challenge and surprise modern-day audiences with the erasure of online content in these times of hyperconnectivity is a viable means of marketing that brands from applicable industries could look to exploit. ### How Sadiq Khan Won The London Mayoral Election URL: https://www.protein.xyz/how-sadiq-khan-won-the-london-mayoral-election/ Last updated: 2016-05-18T17:27:57.000Z [www.newstatesman.com](undefined) ### Fort McMurray and the Fires of Climate Change URL: https://www.protein.xyz/fort-mcmurray-and-the-fires-of-climate-change/ Last updated: 2016-05-18T17:27:57.000Z [www.newyorker.com](undefined) ### Why Can't Workers Benefit More From the Tools of the Sharing Economy? URL: https://www.protein.xyz/why-can-t-workers-benefit-more-from-the-tools-of-the-sharing-economy/ Last updated: 2016-05-18T17:27:57.000Z [thelongandshort.org](undefined) ### What Could Brexit Mean for Generation Z? URL: https://www.protein.xyz/what-could-brexit-mean-for-generation-z/ Last updated: 2016-05-18T17:27:57.000Z [i-d.vice.com](undefined) ### #611 | We Visit De School in Amsterdam, Camper's Ethiopian Collaboration and Kenz Palestinian-made Lingerie URL: https://www.protein.xyz/611-we-visit-de-school-in-amsterdam-camper-s-ethiopian-collaboration-and-kenz-palestinian-made-lingerie/ Last updated: 2016-05-06T13:38:16.000Z _No content available._ ### Is the New Luxury a Better You? URL: https://www.protein.xyz/is-the-new-luxury-a-better-you/ Last updated: 2016-05-18T17:27:57.000Z [www.businessoffashion.com](undefined) ### Like It Or Not, Anne Frank's Story Is Getting The VR treatment URL: https://www.protein.xyz/like-it-or-not-anne-frank-s-story-is-getting-the-vr-treatment/ Last updated: 2016-05-18T17:27:57.000Z [digiday.com](undefined) ### The Hipster in the Mirror URL: https://www.protein.xyz/the-hipster-in-the-mirror/ Last updated: 2016-05-18T17:27:57.000Z [www.nytimes.com](undefined) ### Who Should You Vote In For London Mayor? URL: https://www.protein.xyz/who-should-you-vote-in-for-london-mayor/ Last updated: 2016-05-18T17:27:57.000Z [i-d.vice.com](undefined) ### Kenz is the Lingerie Company Committed to Serving Palestinian Women URL: https://www.protein.xyz/kenz-is-the-lingerie-company-committed-to-serving-palestinian-women/ Last updated: 2016-06-14T13:38:21.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12615/9c6d08c0-fa3e-430c-beee-46b05da07a6b.jpg) [Kenz](https://kenzwoman.com/en/?ref=protein.xyz), a lingerie company established and based in Palestine has localised intentions that include the generation of a thriving Palestinian economy. The conflict between Israel and Palestine has been ongoing and constant, but this milieu of numbing violence omits the smaller infractions suffered by those at the forefront. It is often said in the broad scheme of life, that the little things are actually the big things, and with a recent reignition of violence serving as a reminder that a resolution is no closer to being established, any solace found amidst the daily hardships should be treasured. Kenz, a commercial lingerie company founded by Palestinian women Christina Gamin and Nicola Isabel, operates from within the West bank itself, and has a short term goal of providing the women of Palestine with the choice and dignity sorely lacking from the present consumer experience, (one that currently relies upon market sellers, smugglers or the convoluted practice of having desired items shipped to Jordan or Israel first to avoid crippling import taxes.) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12615/f7656593-55eb-4f3e-a4f5-c044d0e24eb6.jpg) Kenz could, in theory, pack up and establish itself in Jordan or Dubai but the founders have no intention of doing so. Instead, the company’s long-term ambition is to contribute to a successful regeneration of the Palestinian economy, creating jobs and opportunity in the process. Though Kenz ship to parts of the Middle East, a recent pop-up store in Ramallah helped to reaffirm their localised commitment to serving the West Bank. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12615/bfecdc03-b866-44e6-8123-32af855dfb5a.jpg) To discover more about ethical lingerie brands that are helping to break down social taboos and reshape the landscape of the global lingerie economy click [here](https://www.prote.in/observations/bare-essentials?ref=protein.xyz). ### The Guardian and BBH Produce Unapologetic Print Campaign URL: https://www.protein.xyz/the-guardian-and-bbh-produce-unapologetic-print-campaign/ Last updated: 2016-06-16T13:17:47.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12614/f66eeaa7-5d23-49f8-bc3d-9208174addb5.png) The Guardian and creative advertising agency [BBH ](http://www.bartleboglehegarty.com/?ref=protein.xyz)have teamed up to created a print campaign of six posters reflective of the newspaper's values. Creating a strong, inimitable image and being able to transmit a clear message that runs parallel to this is the holy grail of branding and advertising. And though many companies both large and small are noting that there is strength in diversifying your message, it should also be noted that strength can be found in unification. The Guardian newspaper, noted for its fearless reporting, have teamed up with creative advertising agency BBH to create a print campaign that reasserts their commitment to independent journalism. The six subsequent posters feature unapologetic slogans such as “buy a newspaper that can’t be bought”, “we’ve got enemies in high places” and “who uncovers the cover-ups” which all appear in bold Guardian Egyptian, The Guardian’s instantly recognisable typeface. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12614/edb8b7f6-0ff8-4df7-a4f7-7a737959bda4.png) A newspaper that has won the Pulitzer for their groundbreaking articles on the NSA’s surveillance activities, been commended for their work on uncovering the immoral actions of undercover police and lately exposed the Panama papers to the world still has relatively low circulation numbers. For this reason, campaigns such as this are still necessary. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12614/cd9886b5-5b00-4b05-b8eb-3458fb7a8e41.png) In mining their reputation for creative stimulus and retaining their typeface, BBH and The Guardian have produced cohesive branding that could help to cut through the maelstrom of content that purports to offer something similar. For further examples of innovative advertising, read about Brazilian Telecommunications Company [Oi](https://www.prote.in/feed/brazilian-telecoms-company-oi-launch-interactive-new-logo?ref=protein.xyz)’s reworked logo. ### Italy’s Top Court Rules That Stealing Food Is Not a Crime If You’re Poor and Hungry URL: https://www.protein.xyz/italy-s-top-court-rules-that-stealing-food-is-not-a-crime-if-you-re-poor-and-hungry/ Last updated: 2016-05-18T17:27:57.000Z [qz.com](undefined) ### ‘Burn the Witch’: Radiohead’s Gorgeous and Scary Comeback Song URL: https://www.protein.xyz/burn-the-witch-radiohead-s-gorgeous-and-scary-comeback-song/ Last updated: 2016-05-18T17:27:57.000Z [www.theatlantic.com](undefined) ### Ai Weiwei is Making a Film About the Refugee Crisis URL: https://www.protein.xyz/ai-weiwei-is-making-a-film-about-the-refugee-crisis/ Last updated: 2016-05-18T17:27:57.000Z [www.dazeddigital.com](undefined) ### Clover is the Daily Newsletter That's Successfully Reaching a Teen Audience URL: https://www.protein.xyz/clover-is-the-daily-newsletter-that-s-successfully-reaching-a-teen-audience/ Last updated: 2016-06-16T18:46:12.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12606/116b70ed-2f2d-4860-9be5-ad43c9691bde.jpg) The early success of Clover is serving to prove that the humble newsletter is an effective means of reaching a socially engaged, teen audience. It seems impossible that the attention spans of modern day audiences could grow any shorter. Were this to happen, online and physical print would become little more than a vague historical concept, and all news and entertainment would be consumed in looped six-second (or less) visual format. Thankfully, culture is cyclical and technology’s far-reaching influence has tended to abet adaptation rather than acquiescence. With this in mind, Clover, a daily e-mail newsletter founded by Liza Darwin and Casey Lewis, is successfully managing to break down complex stories and present them in a way their target audience of teenage girls can easily digest. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12606/ef832ddf-a2a4-401c-9e84-be28b9683433.png) Darwin and Lewis are former editors of Teen Vogue and Nylon and have extensive experience working for MTV and Snapchat. They’ve leveraged this insight to create the varied diet of literary content that’s designed specifically to appeal to, and reach a socially engaged demographic, who suffer at the hands of information overload. In what stands out as an astute marketing move, Clover will target teen Instagram influencers to promote the newsletter and also write for them. Interested parties can sign up for the newsletter at [cloverletter.com](http://www.cloverletter.com/?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12606/8158a62a-58e7-41b9-9ab1-073212acb19c.png) The behaviour of ‘mobile first’ consumers is forcing publishers and brands to find innovative ways to reach them. Recently, both [Quartz and Refinery29 released purpose built apps](https://www.prote.in/feed/quartz-and-refinery29-launch-dedicated-news-apps?ref=protein.xyz) that introduce the concept of native journalism. ### De School of Life URL: https://www.protein.xyz/de-school-of-life/ Last updated: 2016-06-17T06:23:07.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/c78c07cc-2be8-4cae-84b9-2ad567a16331.jpg) Image by Vivek Vadoliya Amsterdam's De School is a multi-disciplinary arts space whose focus is on the people that make and shape it. Discussing how to achieve the feeling of freedom unique to a club, De School’s managing director Ernst Mertens and financial director Jochem Doornbusch found themselves at loggerheads with a couple of their closest friends. “They said it’s not about us, the punters, it’s about you. We said no, it’s not about us, it’s about you!” The conclusion that they came to was, in actual fact, the palpable chemistry of clubs like De School can hardly ever be attributed to only one thing. “It’s about the DJ, it’s about the place, it’s about everything, we’re just coming together at the right time,” Ernst explained. And this is actualised from its use as a multi-purpose venue to the extensive community that helped build it. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/389b45a9-e844-44da-977f-e8726e484b5b.jpg) Image by Vivek Vadoliya Founded as the much-anticipated successor to the lauded Trouw nightclub, which closed in January 2015 after an 11-day closing schedule, living up to it felt like an impossible task. Visit De School and it’s clear that comparisons, for the most part, are completely unnecessary. De School needn’t live up to Trouw’s reputation because it’s carving out one of its own. Both institutions operated or are operating on a temporary lease, but it’s precisely this lack of permanency that allows De School to evolve into something different to its predecessor. Olaf Boswijk, the founder of Trouw, helped organise the team who would be taking on the project. He remains a co-founder, but has very much taken a back seat, handing over the baton like some game of nightlife relay racing. Welcoming new members into the company and allowing pre-existing ones to climb higher up the ranks is a surefire way of ensuring things always stay fresh and exciting. Take booker Luc Mastenbroek, for example, who was a resident DJ at Trouw while studying, organising parties and writing for music blogs. Without a comprehensive contact list as a programmer he may have been a surprising choice for some, but his abilities and zeal for helping culture connect in the city are much more important. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/a59d96de-e61e-4464-b5bb-eac6ff07b04a.jpg) Image by Vivek Vadoliya “The main thing is just listening to people. I can imagine there are programmers out there who are like, “Hey, it’s all about this DJ who’s really big right now, and if you have him it’s gonna work because it’s gonna sell out.” Whereas I would rather we had people who wanna listen to the artists that do live stuff in the club. Inviting artists, not just from a DJ perspective, but from a perspective of, “do they fit here as people?” I really want to have a diverse team of DJs playing here, a diverse family on every level,” Luc explained. But it’s not just music that he, and the rest of the team at De School, are focused on. The old school hall is going to be brought back to its former educational glory through talks and seminars. “It still feels like a school in many ways. If you come here you get to know new music, new people and new ways to make food, in its own way it’s educational. We’re serving things that we think are good for you.” It still feels like a school in many ways, in its own way it’s educational. We’re serving things that we think are good for you. It sounds like an ambitiously holistic philosophy for a club, but that’s because De School isn’t just a club. That’s just one facet of multiple offerings. The institution boasts a bar, cafe, restaurant, concert hall, artist studios, co-working spaces, an independent coffee roastery and even a gym, which sees the original school gymnasium restored to its former glory. You’d be better off comparing De School to London’s multi-disciplinary performing arts centre the Barbican than you would another night club. And De School is equally inclusive. People of ages and stages of life can enjoy one or all of what it has to offer. Being located fifteen minutes by bicycle outside of Amsterdam’s city centre means De School already ticked one of the requirements for a 24-hour license. “You need to be temporary, you’re not allowed in the centre, you can’t have neighbours, you must be soundproofed.” Ernst expanded on a long list which, fortunately, De School fulfilled with ease. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/fa8b672a-a475-4ef3-bd90-963cb8ac120e.jpg) Image by Vivek Vadoliya The building itself was still operating as a functioning school, at least in part, up until the end of 2014\. Comparisons have already been drawn between the energy that groups of lively school kids and swarms of jubilant party goers both bring to the place. And it’s this life that helps define the space, as it is repurposed for different reasons. Visit De School in the day and you’d be forgiven for forgetting its use as a nightclub. It’s easy to miss that part, and instead be preoccupied by things like the school classroom that’s been gently converted into a bar, cafe and restaurant, occupying one end of the building. Tell tale signs like stick figurines painted onto the walls, distinctive tiling and even a remaining blackboard all hint at the building’s recent past. De School celebrates the past, rather than cover it up. But what’s the attraction with the history of any converted building? Trouw was explicit in communicating the building’s past as a former newspaper printers, even sharing its name with one of the publications. The notorious hedonism of Berlin’s Berghain takes place within a 1950s former power plant, no doubt made all the better for the remaining architectural fabrications. Its enormous dimensions accommodate exterior pilasters, an 18-metre-high dance floor and lattice windows that run the height of the building. And if we look to the aforementioned Barbican Centre, its distinctive brutalist architecture certainly contributes to its appeal. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/39b46a62-99c1-4240-a8d9-722174450290.jpg) Image by Vivek Vadoliya It’s all about storytelling, that’s just the zeitgeist and the time we are living in. If you’re reusing a building that has a history for a club, the story is already there. There are plenty of reasons for repurposing a now-defunct venue space, and it’s something that drew Ernst and Joachem to De School in the first place. Economically it makes more sense to convert an old space than build one from scratch, and from the council’s point of view, picking a forgotten about building on the outskirts of town kickstarts efforts to rejuvenate the area. But Jochem has noticed it as a trend across various industries, not just in the world of nightlife. “In marketing, in architecture, in design, in everything, it’s about storytelling, that’s just the zeitgeist and the time we are living in. If you’re reusing a building that has a history for a club, the story is already there.” It’s no surprise that Amsterdam has given birth to clubs as infamous as the likes of Trouw, and now De School. In fact, the city actively facilitates it. Recognising the “night economy” of clubbing, the city has a specifically designated Night Time Mayor, Mirik Milan, who works diplomatically between the council and the clubs. Licensing is a sore point for cities like London, where strict late licensing and curfews are stifling the music scene. Here, city officials are already savvy to the benefits club culture can bring. “We’re coming here to do this and soon more people will begin looking at this area of Amsterdam. Then in five years time what was previously not worth a lot all of a sudden will be.” Ernst explained how De School is inadvertently laying the cultural foundations for a new area of the city to flourish. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/1dc9ec7e-b9ea-4f4a-84ae-30b0dd3c39a8.jpg) Image by Vivek Vadoliya Regenerating uninspired areas of the city is a happy byproduct of De School’s conception - at least where the council is concerned - but it’s not what’s at the heart of it, and nor should it be. The multiple spaces that make up the building separately and collectively help foster a community, enabling culture to happen and grow. That as well as giving a people to let loose, but let it be said, the two often go hand in hand. With plans to invite more artists, designers, painters and creatives into the building, De School is an ongoing, ever-growing project. Recognising that one of the most important factors in an initiative like this is the people, from the DJs, to the staff, to the punters themselves, ensures a unique synergy. It’s greater than a physical space, and De School transcends that. Find out about De School's upcoming listings, and everything else going on, via their [website](http://www.deschoolamsterdam.nl/en/?ref=protein.xyz). ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12605/5a4a766c-3c3d-4217-8af0-c6b1bc8541fe.jpg) Image by Vivek Vadoliya ### Camper Collaborate with Ethiopian Shoemakers URL: https://www.protein.xyz/camper-collaborate-with-ethiopian-shoemakers/ Last updated: 2016-06-16T22:53:04.000Z ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12603/d317bc1e-06a0-43ac-90fb-29b8213aa54f.jpg) In teaming up with [The Ethical Fashion Initiative](http://www.intracen.org/itc/projects/ethical-fashion/?ref=protein.xyz), [Camper](http://www.camper.com/en%5FGB?gclid=CP-A74X0vcwCFYu6GwodGR8HVQ&gclsrc=aw.ds&ref=protein.xyz) has provided work for artisanal shoemakers while diversifying their own manufacturing processes. Consumer attitudes towards sustainable fashion have undergone a gradual yet impactful transformation. An increased sense of social responsibility mean that the way a product was made, and by whom, is no longer a niche concern. In light of this, brands are making a concerted effort to ensure that workers who’re remunerated adequately make their sustainable products. Spanish fashion brand Camper has teamed up with the [Ethical Fashion Initiative](http://www.intracen.org/itc/projects/ethical-fashion/?ref=protein.xyz) to produce a collection of shoes created by local artisans in Ethiopia. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12603/6abad69c-00ad-47fe-bf6c-51df278ab86d.jpg) Since launching the initiative in 2015, Camper have successfully created a small but carefully conceived collection comprised of a vegetable tanned leather boot and a sandal, which, in keeping with its cultural origins, is available in a broad range of vivid colours. The range, which will only be available at selected CamperLab Stores and from Camperlab online, will be released on April 21st. ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12603/675640ce-393e-4c16-99ff-8bbb76143442.jpg) ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12603/f193b626-2fa0-49fc-ab9d-ef72bc23dd5a.jpg) Alongside providing consistent work for the Ethiopian shoemakers, Camper’s collaboration with the Ethical Fashion Initiative has brought about advancements in the brands management practices, and helped to diversify their leather manufacturing processes. Learn more about the sustainable practices taking place in the fashion industry by reading about [H&M’s World Recycle Week](https://www.prote.in/feed/h-m-and-m-i-a-want-to-recycle-your-old-clothes?ref=protein.xyz) and Patagonia’s [Worn Wea](https://www.prote.in/feed/worn-wear-tour?ref=protein.xyz)r tour. ### The Community Report URL: https://www.protein.xyz/the-community-report/ Last updated: 2024-07-10T10:27:26.000Z We live in extremely strange times. Donald Trump, Brexit, Islamic extremism and heightened xenophobia. The gulf between political oppositions is widening, and any sensible dialogue between them seems to be dissolving. Far from being disillusioned, there’s a glimmer of hope among our Audience. 54% of them feel political instability has made them value community more than they previously have. But in what ways are they now exercising and experiencing it? The community of yesteryear was one cemented in physical location. Community centres, places of worship and even shopping malls were all significant places for people to congregate, but in our increasingly digital lives, once again things are on the move. The connectivity of the digital age has enabled people worldwide to share ideas and identities that perhaps once left them feeling isolated. 59% of our Audience consider themselves part of an online community and 79% of respondents would like to have a relationship with their neighbours and larger community. Evidently the desire is there, but the requirements have changed. It is no longer solely about physical locality, above all else it’s about values. In times of uncertainty we all need reassurance, whether it’s spending time with friends and family, or connecting with people on the other side of the world through the internet. Now more than ever we have the tools to regain that sense of community our Audience are longing for. In The Community Report we introduce you to some of the ways it’s happening. _This post is for subscribers on the TEAM tier only._ ### Is the Backlash Against Social Media Coming? URL: https://www.protein.xyz/is-the-backlash-against-social-media-coming/ Last updated: 2016-05-18T17:27:57.000Z [i-d.vice.com](undefined) ### Will the Real Satoshi Nakamoto Help Fix Bitcoin? URL: https://www.protein.xyz/will-the-real-satoshi-nakamoto-help-fix-bitcoin/ Last updated: 2016-05-18T17:27:57.000Z [www.technologyreview.com](undefined) _Includes the latest 500 public posts. Use `/sitemap.xml` for the complete archive of public content._