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# Living Pinterest Board
- URL: https://www.protein.xyz/living-pinterest-board/
- Published: 2014-02-16T10:24:00.000Z
- Updated: 2025-05-28T11:00:06.000Z
- Description: To promote a new coffee blend, Caribou Coffee built a giant, interactive Pinterest board in the middle of America's largest mall
- Author: Protein
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9848/a3ba3de7-ad58-4651-93da-708884fa9da8.png)

For yet another example of the abstracts of the digital world being reproduced for real life, you need look no further than [Colle + McVoy](http://www.collemcvoy.com/?ref=protein.xyz)'s latest marketing stunt for their client [Caribou Coffee](https://www.cariboucoffee.com/?ref=protein.xyz). To introduce of a new coffee blend, the acclaimed advertising agency created a five-story Pinterest board in the Mall of America in Minnesota. Passersby can bring the board to life with their own posts from the phone: By tagging images with #caribouinspires, the picture will appear on one of the mega screens incorporated in the board.   
  
Massive installations with a principal participatory component have been popping up all over recently. We've written about [In](https://www.prote.in/en/feed/2014/02/in-the-air-tonight?ref=protein.xyz)[ The Air, Tonight](https://www.prote.in/en/feed/2014/02/in-the-air-tonight?ref=protein.xyz), for instance, which also utilises social media, albeit for slightly more benevolent purposes.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9848/7c154f08-1f8a-486e-ac48-437cbdf1f4ba.jpg)