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# Lacoste Forum
- URL: https://www.protein.xyz/lacoste-forum/
- Published: 2013-10-28T11:15:00.000Z
- Updated: 2016-06-15T06:55:16.000Z
- Description: Last week we teamed up with Lacoste to host a fashion Forum in their flagship Knightsbridge store
- Author: Joe Iley
- Tags: SEEDS, Fashion, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/17f6426e-334b-4f14-baa5-6fcc707c0a8f.jpg)

As part of their cultural lifestyle series, we helped Lacoste host their second Flagship Rendezvous in their London Knightsbridge store. Engineered to inspire and inform, a panel discussion curated around the 'Fashion Show: From Concept To Catwalk' was undertaken to celebrate the launch of Lacoste’s AW13 Catwalk Collection in-store.   
The acclaimed panel included casting director Sarah Bunter, discussing how and why models are selected, Sara Blonstein, who heads up creative production for London fashion stars including Roksanda Ilincic, Richard Nicoll, Mary Katranzou, Holly Fulton, Gareth Pugh and Hussein Chalyan, and told us what goes into the manufacturing of such an event. Ivana Giachino from Starworks PR agency revealed the involvement of VIP’s, while Eniola Ogunnaike, from Lacoste UK, discussed the importance of digital presence throughout the show and Fashion Week.   

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/32945d97-e401-4451-857e-01d1c7c8dc2c.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/805d20ea-616c-4c8c-894b-cbfbf6bd602d.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/f11dc8d4-0390-4272-8909-f4128aa94f15.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/b9cbe103-6c31-418a-abef-bbeb8f1b8f09.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9662/e4cfb0a3-8474-4821-a629-ed5e979e03c6.jpg)