> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Kraft’s Mac & Cheese Twitter Campaign
- URL: https://www.protein.xyz/kraft-8217-s-mac-amp-cheese-twitter-campaign/
- Published: 2011-03-30T14:39:19.000Z
- Updated: 2025-05-28T11:03:55.000Z
- Description: Twitter launched in 2006, and since then it's seen 65 million Tweets pass through it every single day. Its tipping point came…
- Author: Protein
- Tags: Seeds, Art & Design, Food & Drink, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4753/2fd23927-3dd3-425c-9250-5eef4d649375.png)

[Twitter](http://twitter.com/?ref=protein.xyz) launched in 2006, and since then it's seen 65 million Tweets pass through it every single day. Its tipping point came during [SXSW](sxsw.com) in 2007, when Twitter usage increased from 20,000 tweets a day to 60,000\. Clearly, people have got something to say.

It's not a surprise then that you can find every topic under the sun on the micro-blogging site. Need an answer to a mundane question? Ask Twitter. Want to go all [Charlie Sheen-Tigerblood-Bi-winning](http://twitter.com/?ref=protein.xyz#!/charliesheen)? Twitter again. One thing that we particularly think deserves its Tweet rights is mac and cheese, because first and foremost it rules.

[Kraft](http://www.kraftrecipes.com/?ref=protein.xyz), the main go to brand for all things Mac'n'Cheese-y, have spawned a new advertising campaign where the Twitterati are pitted against each other to find the absolute most mundane tweets about the glorious thing that is, macaroni and cheese. [Crispin Porter + Bogusky](http://www.cpbgroup.com/?ref=protein.xyz) who are behind the idea have transformed these dreary tweets into morosely comical sketches. One day a tweet, the next day it’s on National US TV, Twitter just got real.

Check out the full collection on their official [Facebook.](http://www.facebook.com/kraftmacaroniandcheese) You know what this is right? Oh yes, #Winning