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# Knitbot
- URL: https://www.protein.xyz/knitbot/
- Published: 2013-12-03T14:27:00.000Z
- Updated: 2025-05-28T11:00:22.000Z
- Description: Budweiser launch anti-drink driving campaign with Twitter powered knitting machine
- Author: Protein
- Tags: Seeds, Technology, Food & Drink, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9725/4565bdcd-ebca-4107-b6d9-30db3ba8ee29.jpg)

It’s not everyday that a brand will help combat an issue when what they sell is partially the problem. Budweiser are striving to fight drink-driving by revealing a knitting machine that produces Christmas-themed sweatshirts.  
  
With the holidays around the corner, Budweiser are encouraging people to use designated drivers. Introducing, The Knitbot, which ingeniously reacts to mentions of a hashtag by having a built-in chip that enables it to produce sweatshirts when #jumpers4des is used on Twitter.   
  
This first-of-a-kind machine was created by the brand to "promote and celebrate the important role that designated drivers play in a fun and engaging way, with our own take on the festive knitwear trend."  
  
By visiting Budweiser’s [UK Facebook page](https://www.facebook.com/BudweiserUK), people who support designated driving have the opportunity to win one of the Knitbot’s sweatshirts, which features designs like Budweiser’s Clydesdale horses and snowflakes.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9725/185b980f-df4c-4b23-8ad1-59070eb617ed.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9725/0198d333-651d-4d95-bd52-470ce8e1a686.jpg)