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# Keep Touching While Watching 	
- URL: https://www.protein.xyz/keep-touching-while-watching/
- Published: 2015-06-07T14:14:00.000Z
- Updated: 2016-06-15T21:42:46.000Z
- Description: J-pop star Namie Amuro invites viewers to touch her latest music video
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Music, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10646/94996662-e6eb-4dfa-aad7-9509e7e8de69.png)

**J-pop star Namie Amuro invites viewers to touch her latest music video**  
  
Japan’s queen of pop, [Namie Amuro](http://namieamuro.jp/?ref=protein.xyz) is releasing her 11th studio album ‘\_genic’. For the first single “Golden Touch”, Amuro sought the help of creative agency [Party](http://prty.jp/index.html?ref=protein.xyz) and production studio [Logan](http://www.logan.tv/?ref=protein.xyz) to create an interactive music video app that only plays when you touch the screen.  
  
Viewers are instructed to place their index finger in centre of the screen before the video beings; balloons then pop, records scratch, a house of cards topples, blue tits land, dominoes rally, fish nibble, bottles break and more, seemingly because of your finger. Should you remove your finger, the video will stop.   
  
The app is certainly captivating - one of the best examples we’ve seen of an artist going beyond the traditional format to create interactive videos that involve and engage the viewer. Lately, [Kelela](https://www.prote.in/en/feed/2015/04/kelela-cut4-me?ref=protein.xyz) and [Azealia Banks](https://www.prote.in/en/feed/2015/03/two-one-two?ref=protein.xyz) both created interactive websites, pushing the limits of technology and in doing so reaching a far greater audience.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10646/82671b2b-6d0c-4888-9353-9134e3dad82d.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10646/d1d58ac7-2851-4132-9af6-f08749cc8482.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10646/0331f366-d35c-4618-a706-b3494ea18671.png)