What's going on? Legendary graffiti artist COPE2 has been hired by Time Magazine to bomb a billboard on Houston and Wooster in New York. Adrants has the scoop, "We're told Fallon arranged the deal which calls for COPE2 to bomb the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy. In a world where Paris Hilton sells hamburgers, the source comments, we shouldn't really be all that surprised staid Time, Inc. might do something like this."

Not too sure about this ...