Here's a design nugget of interest for all those logoheadz out there. The process of redesigning a logo By Kristof Saelen Since Digital Web Magazine had no idea what their new logo should actually look like, they gave me carte blanche for the initial concepts. Not an easy assignment-many questions started popping into my head. Who do I actually design the logo for? Who is their audience? What does that audience feel comfortable with? And so on... The answers to such questions are fundamental in order to create a decent and representative logotype. The concepts we picked along the way were strongly influenced by the personal flavor and suggestions of the reviewers and my style of design. The most important (and also the most widely varied) perspective we had to keep in mind was the reader's. The time between the first concept and our final product was about three months. The reason it took so long was probably the diversity of thoughts and backgrounds between the reviewers and me. On the other hand, it was a great advantage that such different people could share their opinions and objectives with each other. Full article here.