A new company called Press Dispensary, is launching a straightforward, stress-free PR service aimed at small businesses and marketing people. They are our friends, so go spend some money with them. As CEO Greg Bourne explains, "Forget hefty fees and retainers charged by PR agencies (these can reach a whopping £5K/month!) - Press Dispensary will write a professional press release for you and distribute it to individually-targeted media contacts in the UK ... for a fraction of the price." The helpful folk at Press Dispensary are ethical too, oh yes. Submit an existing press release to them through their website, and they'll let you know if it's newsworthy and editorially correct without charging you a penny for the initial assessment. As well as being "champions of Plain English", they are sure this new service is good news for long-suffering journalists, who frequently receive nonsensical releases that contain mindless PR-wank such as: "the cost-effective, integrated, futureproofed, one-stop-shop solution to meet all your business needs" ... So, make yourself famous for £110 and tell them we sent you.