In the words of the infamous Davey D, "On the eve of when the 'Campaign For Respect' was to be launched, an agreement was reached between Pepsi, the Hip-Hop Summit Action Network and the Ludacris Foundation. Pepsi and the Ludacris Foundation having entered into an agreement that will distribute million of dollars in charitable contributions from Pepsi to grass-roots, nonprofit organizations serving the needs of disadvantaged youth throughout the United States. This is a multi-million dollar, multi-year agreement reached late yesterday between the Hip-Hop Summit Action Network, Pepsi, and the Ludacris Foundation." Word. Link