Today [Thursday] sees the opening of a museum in London's Notting Hill dedicated to the history of brands and advertising. The Museum of Brands, Packaging and Advertising will feature some 10,000 objects spanning 200 years. Covering all areas of consumers' lives, from leisure activities to food and design, and the fashions of yesterday, it also includes a time tunnel taking museum goers from the Victorian period right through to the modern day. "Our research shows that everyone from brand owners, marketeers, creatives and students will find the museum a valuable resource, making it a focal point for ideas and inspiration," said consumer historian and museum director Robert Opie. The museum has been four years in the making. It is a registered charity supported by Pi Global, who raised funds for it with a range of industry sponsors including Kellogg's, Cadbury and Twinings. The museum will open from 10am to 6pm Tuesday to Saturday and 11am to 4pm Sunday. [shots]